Heineken® has launched a new global creative campaign called “The Best Driver,” featuring F1® world champion and Heineken® 0.0 ambassador, Max Verstappen. The campaign aims to promote responsible drinking and the importance of selecting a designated driver who hasn’t consumed alcohol. Inspired by research showing that designated drivers are often chosen based on arbitrary reasons, such as driving experience or enjoyment, Heineken® emphasizes the crucial factor of sobriety in this campaign.
In the campaign’s hero film, Verstappen is portrayed socializing with friends and being repeatedly selected as the designated driver due to his skill on the racetrack. The creative highlights that while F1® drivers may be excellent drivers, the decision to choose a designated driver should solely be based on sobriety, unless the drink is Heineken® 0.0.
As a Heineken® 0.0 ambassador, Verstappen expresses his pride in advocating responsible drinking to motorsport fans worldwide. Bram Westenbrink, Global Head of Heineken® Brand, emphasizes the message of “When You Drive Never Drink” as a long-standing partnership with F1® and a crucial aspect of their commitment to responsible consumption.
The campaign, created by Le Pub and directed by Bradley & Pablo, launched in the Netherlands through social media and digital out-of-home platforms. The hero film and supporting digital assets will roll out globally throughout 2023 via online, social media, and digital out-of-home platforms.
Heineken® has been actively promoting responsible drinking since entering motorsport in 2016. Each season, they release light-hearted and innovative campaigns under the global “When You Drive, Never Drink” initiative. Additionally, Heineken® has committed to allocating 10% or more of their media budgets to support responsible consumption programs.
With a portfolio of over 300 premium beer and cider brands, HEINEKEN is the world’s most international brewer. The company prioritizes sustainability through its “Brewing a Better World” initiative and operates in more than 70 countries, employing over 85,000 people.
For the most up-to-date information about HEINEKEN, including their latest campaigns and initiatives, visit their official website at www.theHEINEKENcompany.com. Stay connected and follow HEINEKEN on Twitter via @HEINEKENCorp to get real-time updates and engage with their exciting content.
Nigeria National Day
The United States and Nigeria have developed a robust partnership founded on shared values and the pursuit of a more peaceful, prosperous, and secure world.
WASHINGTON, 30 September 2023 / PRN Africa / — Antony J. Blinken, Secretary of State
On behalf of the United States of America, I congratulate the people of Nigeria on the 63rd anniversary of your independence.
The United States and Nigeria have built a strong partnership based on our shared values and common pursuit of a more peaceful, prosperous, and secure world. The United States is committed to strengthening our partnership and continuing to work together to promote inclusive economic growth, safeguard human rights, and combat insecurity. We commend Nigeria for its regional and global leadership, including its efforts to protect and advance democracy.
I send my best wishes to the people of Nigeria. I look forward to deepening our close partnership and advancing our shared goals in the year to come.
SOURCE US Department of State
International Day of Non-Violence: Embracing Gandhi’s Legacy
International Day of Non-Violence: Embracing Gandhi’s legacy, promoting peace and non-violent action worldwide. #NonViolenceDay
Today, on the International Day of Non-Violence, we commemorate the birth of Mahatma Gandhi, a man whose teachings have left an indelible mark on the world. Gandhi’s unwavering commitment to peace and justice continues to inspire millions to this day. His philosophy of non-violence, or “ahimsa,” showed the world that there are just means to achieve just ends.
To honor this day, we can reflect on Gandhi’s wisdom and learn from his life. Familiarize yourself with his teachings and seek inspiration from his quotes, reminding us that violence only begets more violence.
Participating in events organized by the United Nations or local communities is another way to honor this day. These gatherings provide opportunities to celebrate Gandhi’s life and principles while fostering a sense of unity and non-violent action.
Alternatively, engage in a random act of kindness. Let Gandhi’s spirit guide you to make someone’s day brighter, whether through a small gesture or a selfless act. By embodying kindness and compassion, we can contribute to a world that echoes the change we wish to see.
On this International Day of Non-Violence, let us remember Gandhi’s profound impact and strive to cultivate a culture of peace, empathy, and understanding. Together, we can create a world where non-violence is the catalyst for positive change.
United States Commission on Civil Rights Releases Report: The Federal Response to Anti-Asian Racism in the United States
Based on extensive research, expert and public testimony, the report assesses the rise in anti-Asian hate crimes in the U.S. from 2019 through 2021
WASHINGTON /PRNewswire/ — Today, the United States Commission on Civil Rights releases the report, The Federal Response to Anti-Asian Racism in the United States. Based on extensive research, expert and public testimony, the report assesses the rise in anti-Asian hate crimes in the U.S. from 2019 through 2021, and the federal role in preventing and enforcing federal hate crime laws.
This report examines three main areas: 1) national trends and data regarding the rise of hate incidents and hate crimes against members of Asian communities; 2) local and state law enforcement’s prevention and reporting practices regarding hate crimes; and 3) federal efforts and policies that encourage greater participation in reporting hate crime incidents, as well as prosecution and enforcement efforts to prevent hate crimes.
“The report indicates that language barriers are impeding the reporting of incidents and that many incidents that do not meet the legal criteria for hate crimes, such as racial slurs or being spat on, still evoke fear but go unaccounted for in official statistics,” said Commission Chair, Rochelle Mercedes Garza. “Ultimately, the absence of adequate performance metrics poses a significant challenge in assessing the federal government’s effectiveness in combating the surge in hate crimes against the Asian community. While these barriers continue to exist, the Commission has outlined a holistic strategy to combat anti-Asian hate incidents, ranging from data collection improvements and legal enforcement to community support and education initiatives.”
“I am proud to have worked on the United States of America’s official, congressionally authorized, report on what’s been happening to our community since the dubbing of COVID-19 as the ‘China Virus’ inflicting people with the ‘Kung Flu’. Words matter, as this report shows,” said Commissioner Glenn Magpantay.
Agreed upon by a bi-partisan majority of Commissioners, the report contains the following Commission specific findings and recommendations – a first since 2019:
Data collection & reporting:
- A major impediment to understanding the severity and magnitude of hate crimes against persons of Asian descent is the lack of comprehensive data.
- The transition to the NIBRS data collection has been slow for some agencies: for 2021, the number of participating agencies within the FBI hate crime database was 11,834, compared to the 15,138 participating agencies for 2020 data, and many of the agencies that have not submitted 2021 data are the largest jurisdictions.
Training & Partnerships:
- Prosecutors and law enforcement should vigorously investigate and prosecute hate crimes and harassment against Asian Americans.
- First responders should be provided with training aimed at teaching a clear understanding of what constitutes a hate crime in their jurisdiction.
- Federal, state, and local law enforcement agencies and victim services need to identify critical deficiencies in Limited English Proficient (LEP) programs for individuals who need language assistance.
As part of the examination, the Commission held a public briefing on March 24, 2023, where Commissioners and Commission staff heard from subject matter experts such as government officials, academics, policy experts, law enforcement professionals, advocates, and impacted persons. The Commission also accepted written materials from the public for consideration in the final report.
The U.S. Commission on Civil Rights is the only independent, bipartisan agency charged with advising the President and Congress on civil rights and reporting annually on federal civil rights enforcement. Our 56 state and territory Advisory Committees offer a broad perspective on civil rights concerns at state and local levels. For more information about the Commission, please visit www.usccr.gov and follow us on Twitter and Facebook.
Contact: Angelia Rorison
SOURCE U.S. Commission on Civil Rights
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