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NICKELODEON KIDS’ CHOICE AWARDS 2024 NOMINATIONS ANNOUNCED WITH OVER 50 FIRST-TIME NODS!

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HOLLYWOOD, Calif. /PRNewswire/ — Nickelodeon revealed the nominees for its annual slime-filled Kids’ Choice Awards, with over 50 first-time nominees from across the worlds of film, television, music, sports and moreHosted by SpongeBob SquarePants (voiced by Tom Kenny) and Patrick Star (voiced by Bill Fagerbakke), Nickelodeon Kids’ Choice Awards 2024 will premiere live from their undersea home of Bikini Bottom on Saturday, July 13, at 8 p.m. (ET/PT).

 Nickelodeon
Kids’ Choice Awards 2024

First-time nominees include Halle Bailey, Austin Butler, Sabrina Carpenter, Kai Cenat, Timothée Chalamet, Luke Combs, Ariana DeBose, Ayo Edebiri, Ryan Gosling, Reneé Rapp, Margot Robbie, Paul Rudd, among others. Leading the pack with six nods is Taylor Swift, followed by Beyoncé, Miley Cyrus, Olivia Rodrigo and Justin Timberlake, with four nominations each. Musical performances and presenters will be announced at a later date.

KCA will continue to put kids and families in control as they are transported to the biggest party of the summer in Bikini Bottom. This year’s show will also feature: enhanced graphics, high-tech motion capture and augmented reality; fun celebrity collaborations and stunts as Nickelodeon celebrates SpongeBob SquarePants’ special birthday; and the net’s signature orange blimp award and epic slimings. Nickelodeon Kids’ Choice Awards 2024 will simulcast across Nickelodeon, TeenNick, Nicktoons, the Nick Jr. channel, TVLand, CMT and MTV2.

Beginning today, fans in the U.S. can cast their votes across 33 categories on the official Kids’ Choice Awards website, KidsChoiceAwards.com. International markets will also open voting today, including additional regional categories.

Media outlets can access photos and video for Nickelodeon Kids’ Choice Awards 2024 as well as request media credentials, by visiting nickkcapress.com.

Nickelodeon Kids’ Choice Awards 2024 nominees are:
*denotes first-time nominee.

TELEVISION:
FAVORITE KIDS TV SHOW
Danger Force
High School Musical: The Musical: The Series
Percy Jackson and the Olympians
Power Rangers Cosmic Fury
Raven’s Home
The Muppets Mayhem
The Really Loud House
Tyler Perry’s Young Dylan

FAVORITE FAMILY TV SHOW
Abbott Elementary
Avatar: The Last Airbender
Goosebumps
iCarly
Loki
Young Sheldon

FAVORITE REALITY SHOW
America’s Funniest Home Videos
America’s Got Talent
American Ninja Warrior
Is It Cake?
Kids Baking Championship
LEGO Masters

FAVORITE CARTOON
Big City Greens
Monster High
SpongeBob SquarePants
Teen Titans Go!
The Loud House
The Simpsons

FAVORITE FEMALE TV STAR (KIDS)
Hunter Deno (Amelia Jones, Power Rangers Cosmic Fury)*
Lilly Singh (Nora Singh, The Muppets Mayhem)
Olivia Rodrigo (Nini, High School Musical: The Musical: The Series)
Raven-Symoné (Raven Baxter, Raven’s Home)
Sofia Wylie (Gina, High School Musical: The Musical: The Series)
Tessa Rao (Izzy Garcia, Power Rangers Cosmic Fury)*

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FAVORITE MALE TV STAR (KIDS)
Chance Perez (Javi Garcia, Power Rangers Cosmic Fury)*
Dylan Gilmer (Young Dylan, Tyler Perry’s Young Dylan)
Jahzir Bruno (Clyde McBride, The Really Loud House)*
Joshua Bassett (Ricky, High School Musical: The Musical: The Series)
Walker Scobell (Percy Jackson, Percy Jackson and the Olympians)*
Wolfgang Schaeffer (Lincoln Loud, The Really Loud House)

FAVORITE FEMALE TV STAR (FAMILY)
Janelle James (Ava Coleman, Abbott Elementary)*
Laci Mosley (Harper, iCarly)*
Miranda Cosgrove (Carly, iCarly)
Peyton List (Maddie Nears, School Spirits)
Quinta Brunson (Janine Teagues, Abbott Elementary)*
Rosario Dawson (Ahsoka Tano, Ahsoka)*

FAVORITE MALE TV STAR (FAMILY)
Gordon Cormier (Aang, Avatar: The Last Airbender)*
Iain Armitage (Sheldon Cooper, Young Sheldon)
Jerry Trainor (Spencer Shay, iCarly)
Justin Long (Nathan Bratt, Goosebumps)
Tom Hiddleston (Loki, Loki)
Zack Morris (Isaiah Howard, Goosebumps)*

FILM:
FAVORITE MOVIE
Aquaman and the Lost Kingdom
Barbie
Ghostbusters: Frozen Empire
Guardians of the Galaxy Vol. 3
The Little Mermaid
The Marvels
Transformers: Rise of the Beasts
Wonka

FAVORITE MOVIE ACTOR
Adam Sandler (Danny Friedman, You Are So Not Invited to My Bat Mitzvah)
Chris Pratt (Peter Quill, Guardians of the Galaxy, Vol. 3)
Jason Momoa (Arthur, Aquaman and the Lost Kingdom)
John Cena (Jakob Toretto, Fast X)
Paul Rudd (Gary Grooberson, Ghostbusters: Frozen Empire)*
Ryan Gosling (Ken, Barbie)*
Ryan Reynolds (Cal, IF)
Timothée Chalamet (Willy Wonka, Wonka)*

FAVORITE MOVIE ACTRESS
America Ferrera (Gloria, Barbie)*
Brie Larson (Carol Danvers/Captain Marvel, The Marvels)
Halle Bailey (Ariel, The Little Mermaid)*
Jennifer Garner (Jess, The Family Switch)
Margot Robbie (Barbie, Barbie)*
Melissa McCarthy (Ursula, The Little Mermaid)
Zendaya (Chani, Dune: Part Two)
Zoe Saldana (Gamora, Guardians of the Galaxy: Vol 3)

FAVORITE ANIMATED MOVIE
Elemental
Kung Fu Panda 4
PAW Patrol: The Mighty Movie
Spider-Man: Across the Spider-Verse
Teenage Mutant Ninja Turtles: Mutant Mayhem
The Garfield Movie
The Super Mario Bros. Movie
Trolls Band Together

FAVORITE MALE VOICE FROM AN ANIMATED MOVIE
Adam Sandler (Leo, Leo)
Brady Noon (Raphael, Teenage Mutant Ninja Turtles: Mutant Mayhem)
Chris Pratt (Mario, The Super Mario Bros. Movie)
Jack Black (Bowser, The Super Mario Bros. Movie)
Jack Black (Po, Kung Fu Panda 4)
Jackie Chan (Splinter, Teenage Mutant Ninja Turtles: Mutant Mayhem)
Justin Timberlake (Branch, Trolls Band Together)
Shameik Moore (Miles Morales, Spider-Man: Across the Spider-Verse)

FAVORITE FEMALE VOICE FROM AN ANIMATED MOVIE
Anna Kendrick (Poppy, Trolls Band Together)
Anya Taylor-Joy (Peach, The Super Mario Bros. Movie)*
Ariana DeBose (Asha, Wish)*
Awkwafina (Zhen, Kung Fu Panda 4)
Ayo Edebiri (April, Teenage Mutant Ninja Turtles: Mutant Mayhem)*
Hailee Steinfeld (Gwen Stacy, Spider-Man: Across the Spider-Verse)
Kristen Bell (Janet, PAW Patrol: The Mighty Movie)
McKenna Grace (Skye, PAW Patrol: The Mighty Movie)*

FAVORITE VILLAIN
Amy Schumer (Velvet, Trolls Band Together)*
Austin Butler (Feyd-Rautha Harkonnen, Dune: Part Two)*
Jack Black (Bowser, The Super Mario Bros. Movie)
Keegan-Michael Key (Chief of Police, Wonka)*
Melissa McCarthy (Ursula, The Little Mermaid)
Reneé Rapp (Regina George, Mean Girls)*

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MUSIC:
FAVORITE FEMALE ARTIST
Ariana Grande
Beyoncé
Billie Eilish
Cardi B
Miley Cyrus
Olivia Rodrigo
Selena Gomez
Taylor Swift

FAVORITE MALE ARTIST
Bad Bunny
Drake
Ed Sheeran
Justin Timberlake
Post Malone
The Weeknd
Travis Scott
Usher

FAVORITE MUSIC GROUP
Black Eyed Peas
Coldplay
Imagine Dragons
Jonas Brothers
Maroon 5
*NSYNC

FAVORITE SONG
“Dance the Night”- Dua Lipa
“Fast Car”- Luke Combs*
“Flowers”- Miley Cyrus
“Paint The Town Red”- Doja Cat
“Selfish”- Justin Timberlake
“TEXAS HOLD ‘EM”- Beyoncé
“What Was I Made For?”- Billie Eilish
“yes, and?”- Ariana Grande

FAVORITE MUSIC COLLABORATION
“All My Life”- Lil Durk* and J. Cole*
“Baby Don’t Hurt Me”- David Guetta, Anne Marie* and Coi Leray*
“Barbie World”- Nicki Minaj and Ice Spice* with Aqua*
“Doctor (Work it Out)”- Pharrell Williams featuring Miley Cyrus
“Fortnight”- Taylor Swift featuring Post Malone
“Karma (Remix)”- Taylor Swift and Ice Spice*
“SUPPOSED TO BE LOVED”- DJ Khaled featuring Lil Baby,* Future* and Lil Uzi Vert*
“Wild Ones”- Jessie Murph* and Jelly Roll*

FAVORITE BREAKOUT ARTIST
Coco Jones*
Ice Spice*
Jelly Roll*
Reneé Rapp*
Tate McRae*
Teddy Swims*
Tyla*
Victoria Monét*

FAVORITE ALBUM
“Barbie: The Album”
“Cowboy Carter”- Beyoncé
“Endless Summer Vacation”- Miley Cyrus
“GUTS”- Olivia Rodrigo
“THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY”- Taylor Swift
“Whitsitt Chapel”- Jelly Roll*

FAVORITE GLOBAL MUSIC STAR
Africa: Tyla*
Asia: BLACKPINK
Australia/NZ: Troye Sivan
Europe: Zara Larsson
Latin America: Karol G*
North America: Taylor Swift
UK: Dua Lipa

FAVORITE TICKET OF THE YEAR
Bad Bunny: Most Wanted
Beyoncé: Renaissance Tour
BlackPink: BornPink Tour
Olivia Rodrigo: Guts Tour
Sabrina Carpenter: Emails That I Can’t Send Tour*
Taylor Swift: The Eras Tour

FAVORITE VIRAL SONG
“Beautiful Things”- Benson Boone*
“Daylight”- David Kushner*
“Espresso”- Sabrina Carpenter*
 “Greedy”- Tate McRae*
“Lil Boo Thang”- Paul Russell*
 “Water”- Tyla*

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OTHER CATEGORIES:
FAVORITE MALE CREATOR
Dhar Mann*
Mark Rober*
Markiplier
MrBeast
Ryan’s World
Spencer X

FAVORITE FEMALE CREATOR
Charli D’Amelio
Dixie D’Amelio
Emma Chamberlain
Hannah Stocking*
Kids Diana Show
Lexi Rivera

FAVORITE GAMER
Aphmau*
Kai Cenat*
Ninja
Preston
TheBoyDilly*
Unspeakable

FAVORITE SOCIAL MUSIC STAR
Addison Rae
Bella Poarch
David Kushner*
Djo*
Madison Beer*
Paul Russell*

FAVORITE CREATOR FAMILY
FGTeeV
Jordan Matter/Salish Matter*
Ninja Kidz
Royalty Family
The Beverly Halls*
The Herberts*

FAVORITE FEMALE SPORTS STAR
Alex Morgan
Caitlin Clark*
Coco Gauff*
Sha’Carri Richardson*
Simone Biles
Venus Williams

FAVORITE MALE SPORTS STAR
Cristiano Ronaldo
LeBron James
Lionel Messi
Patrick Mahomes
Stephen Curry
Travis Kelce*

FAVORITE VIDEO GAME
Just Dance 2024
Madden NFL 24
Minecraft
Roblox
Super Mario Bros. Wonder
The Legend of Zelda: Tears of the Kingdom

Nickelodeon Kids’ Choice Awards 2024 is produced by Nickelodeon Productions and overseen by: Ashley Kaplan, Executive Vice President, Nickelodeon & Awesomeness Unscripted & Digital Franchise Studio; Paul J Medford, Vice President, Unscripted Current Series; Luke Wahl, Vice President, Unscripted Creative; Jennifer Bryson, Vice President, Production, Tentpoles, Events & Music & Specials; and Ellen Rydzewski, Senior Vice President, Celebrity, Events & Talent Relations. Guy Carrington & Kevin Hermanson of Done and Dusted serve as executive producers, with Rob Paine serving as co-executive producer. The show is directed by James Merryman.

Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the most-watched animated series for 22 consecutive years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount history, seen in more than 180 markets, translated in 30+ languages, and averaging more than 90 million total viewers every quarter. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.  The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.

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Nickelodeon, now in its 45th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.

SOURCE Nickelodeon

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Philly theaters unite to stage 3 plays by Pulitzer-winning playwright James Ijames

James Ijames, 2022 Pulitzer Prize winner for “Fat Ham,” is celebrated with a Citywide Pass in Philadelphia, offering access to three of his plays across different theaters. This initiative fosters collaboration among local theaters and showcases Ijames’ unique ability to create nuanced, character-driven narratives that explore complex queer and Black identities.

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James Ijames in front of floral backdrop.
James Ijames won the 2022 Pulitzer Prize for drama for his play ‘Fat Ham.’ Here he’s shown at the Obie Awards in New York City in February 2023. Jenny Anderson/Getty Images for American Theatre Wing

Bess Rowen, Villanova University

Most theater subscriptions offer a patron access to a single theater’s season. But Philadelphia’s new Citywide James Ijames Pass provides tickets to three James Ijames – pronounced EYE-ms, rhymes with “chimes” – plays at three theaters in Philadelphia. Subscribers will also get one mustard-colored beanie, one of Ijames’ signature accessories.

The full pass, which costs US$130, includes tickets for the Arden Theatre’s “Good Bones,” which premiered Jan. 22 and runs through March 22, the Wilma Theater’s “The Most Spectacularly Lamentable Trial of Miz Martha Washington,” which runs March 17 to April 5, and the Philadelphia Theatre Company’s “Wilderness Generation,” a world premiere that runs April 10 to May 3. There is also a two-show pass for $90 without “Good Bones.”

I’m a theater theorist, historian and practitioner who has written about Ijames’ work before and after his 2022 Pulitzer Prize. I believe this landmark collaboration between three important Philadelphia theaters is a fitting celebration of a multi-hyphenate theater artist who continues to champion his longtime artistic home.

Actor, playwright, director

Ijames, 46, was born in North Carolina and attended Morehouse College in Atlanta, Georgia. He earned his Master of Fine Arts degree at Temple University and stayed in Philadelphia after graduating.

Notably, this playwright’s MFA is in the study of acting. Ijames is also a talented director, and he performed and directed at multiple theaters around Philadelphia before starting to work as a playwright. He was also a tenured professor of theater at Villanova University, where I had the privilege to work with him and watch his creative process before he moved to New York City in 2025 to run the playwriting concentration at Columbia University.

Ijames was already a local celebrity in Philly before winning the Pulitzer Prize for drama for “Fat Ham,” his Hamlet adaptation centered on a queer Black Hamlet named Juicy and the legacy of his father’s barbecue joint. The New York theater scene took notice of him when the National Black Theatre staged “Kill Move Paradise” in 2017. This haunting piece is set in limbo, where unarmed Black men who have been killed by police examine how they have come to this place and how society continues to enable this pattern.

Other Ijames plays include “White,” a satire of the art world that tells the story of a gay white male artist who hires a Black woman actor to pretend to have done his work to see if that makes a difference in how his art is viewed. “TJ Loves Sally 4Ever” sets Thomas Jefferson and Sally Hemings’ relationship on a college campus where “TJ” is a dean and Sally is a student. And “Reverie” is a chamber play, which is an intimate meditation with an earnest and somber tone. In it, the father of a recently deceased Black gay man comes to meet the man he believed was his son’s partner.

Most recently, in 2025, Ijames partnered with the Australian pop singer Sia on a musical called “Saturday Church.” It is a story about reconciling queer community and Christian faith, and relying on the support of family, both biological and chosen.

A large crowd of people onstage with a sign behind them that reads 'See What I See'
The cast and crew of ‘Fat Ham’ during the opening night curtain call at the Roundabout American Airlines Theatre on Broadway on April 12, 2023. Bruce Glikas/WireImage via Getty Images

Charting new dramatic territory

Although his theatrical styles and genres vary, at his core, Ijames writes nuanced, character-driven works that revolve around interpersonal relationships. His plays are playgrounds for performers, particularly due to his ability to write complex queer Black characters.

Influential American playwright Suzan-Lori Parks notes in her 1994 essay “Elements of Style” that the conflict between Black people and white people is the default trope of how Black people have been represented onstage – by almost exclusively white playwrights – for most of U.S. theater history. Parks posits that a way to avoid this centering of white conflict in Black lives comes from new dramatic territory that depicts conflicts between Black people and anything else.

Ijames never sets his Black characters in opposition to white society alone. He also refuses to take up the tropes of LGBTQ identity as incompatible with religion, or the idea that characters can be only gay or straight. Instead, Ijames creates narratives with queer religious people and pansexual men whose identities are not sources of conflict.

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The citywide pass

The plays in the citywide pass offer an exciting cross section of what makes Ijames’s work so vibrant.

“Good Bones” is the story of a now-affluent Black woman, Aisha, who moves back to her blue-collar hometown. Aisha might be from this working-class neighborhood, but her elaborate renovations and white-collar sensibilities make her return seem more like gentrification than homecoming, at least as far as her local contractor can see.

“Miz Martha” follows the titular Martha Washington through a fever-dream-inspired trial in her final moments, as enslaved people care for her while knowing her death means their freedom.

And “Wilderness Generation” follows five cousins reunited in the U.S. South after many years apart, ready to talk about the secrets from their pasts.

With theater’s ever-changing and unstable financial landscape, I believe the Citywide James Ijames Pass is an exciting new subscriber model. The collaboration highlights Philadelphia’s theatrical talent and banks on local theaters working together to build audiences instead of treating each other as competition – a new development that could change how regional theater scenes operate.

Bess Rowen, Assistant Professor of Theatre, Villanova University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at STM Entertainment and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/

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Jurassic Quest Brings Life-Size Dinosaurs to Phoenix in February 2026

Jurassic Quest is roaring back into Phoenix in February 2026 with towering life-size dinosaurs, interactive exhibits, and hands-on activities for kids and families at the Arizona State Fairgrounds.

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Last Updated on February 9, 2026 by Daily News Staff

Jurassic Quest: Giant dinosaur in amusement park.

Phoenix, AZ — Jurassic Quest, billed as North America’s largest traveling dinosaur experience, is set to return to Arizona with a limited engagement at the Arizona State Fairgrounds from February 6–8, 2026.

The family-friendly attraction features life-size animatronic dinosaurs, immersive walk-through exhibits, and hands-on activities designed to blend entertainment with education. Guests will encounter towering recreations of iconic species such as Tyrannosaurus rex and Spinosaurus, along with interactive fossil digs, dinosaur rides, inflatables, and meet-and-greet opportunities with baby dinosaurs.

Jurassic Quest has become a popular touring event across the United States, particularly among families with young children. The experience combines museum-style displays with high-energy attractions, allowing visitors to explore at their own pace. Most attendees spend one to two hours navigating the exhibit.

The event will take place at the Arizona State Fairgrounds, located at 1826 W. McDowell Road in Phoenix, with multiple daily sessions scheduled throughout the weekend.

Tickets and additional event details are available through the official Jurassic Quest website.


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Bad Bunny’s Super Bowl Halftime Show Fits the NFL’s Long Game to Win Latin America

The NFL aims to expand its reach into Latin America through strategic marketing and high-profile performers like Bad Bunny at the Super Bowl halftime show. While the choice has sparked controversy, particularly among conservatives, the league sees it as a business move to attract more fans, particularly in Mexico and Brazil.

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Last Updated on February 7, 2026 by Daily News Staff

Bad Bunny: Concert crowd with illuminated stage
Bad Bunny performs on stage on Dec. 11, 2025, in Mexico City, Mexico. Emma McIntyre/Getty Images

Jared Bahir Browsh, University of Colorado Boulder

Bad Bunny’s Super Bowl show is part of long play drawn up by NFL to score with Latin America

Donald Trump, it is fair to assume, will be switching channels during this year’s Super Bowl halftime show.

The U.S. president has already said that he won’t be attending Super Bowl LX in person, suggesting that the venue, Levi’s Stadium in Santa Clara, California, was “just too far away.” But the choice of celebrity entertainment planned for the main break – Puerto Rican reggaeton star Bad Bunny and recently announced pregame addition Green Day – didn’t appeal. “I’m anti-them. I think it’s a terrible choice. All it does is sow hatred. Terrible,” Trump told the New York Post.

National Football League Commissioner Roger Goodell likely didn’t have the sensibilities of the U.S. president in mind when the choice of Bad Bunny was made.

One of the top artists in the world, Bad Bunny performs primarily in Spanish and has been critical of immigration enforcement, which factored into the backlash in some conservative circles to the choice. Bad Bunny’s anti-ICE comments at this year’s Grammy Awards will have only stoked the ire of some conservatives.

But for the NFL hierarchy, this was likely a business decision, not a political one. The league has its eyes on expansion into Latin America; Bad Bunny, they hope, will be a ratings-winning means to an end. It has made such bets in the past. In 2020, Shakira and Jennifer Lopez were chosen to perform, with Bad Bunny making an appearance. The choice then, too, was seen as controversial.

A man dressed in silver sings while crouched over a woman.
Shakira and Bad Bunny perform during the Pepsi Super Bowl LIV Halftime Show on Feb. 2, 2020, in Miami, Fla. Al Bello/Getty Images

Raising the flag overseas

As a teacher and scholar of critical sports studies, I study the global growth of U.S.-based sports leagues overseas.

Some, like the National Basketball Association, are at an advantage. The sport is played around the globe and has large support bases in Asia – notably in the Philippines and China – as well as in Europe, Australia and Canada.

The NFL, by contrast, is largely entering markets that have comparatively little knowledge and experience with football and its players.

The league has opted for a multiprong approach to attracting international fans, including lobbying to get flag football into the 2028 Olympics in Los Angeles.

Playing the field

When it comes to the traditional tackle game, the NFL has held global aspirations for over three-quarters of a century. Between 1950-1961, before they merged, the NFL and American Football League played seven games against teams in Canada’s CFL to strengthen the relationship between the two nations’ leagues.

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Developing a fan base south of the border has long been part of the plan.

The first international exhibition game between two NFL teams was supposed to take place in Mexico City in 1968. But Mexican protest over the economy and cost of staging the Olympics that year led the game, between the Detroit Lions and Philadelphia Eagles, to be canceled.

Instead, it was Montreal that staged the first international exhibition match the following year.

In 1986, the NFL added an annual international preseason game, the “American Bowl,” to reach international fans, including several games in Mexico City and one in Monterrey.

But the more concerted effort was to grow football in the potentially lucrative, and familiar, European market.

After several attempts by the NFL and other entities in the 1970s and ’80s to establish an international football league, the NFL-backed World League of Football launched in 1991. Featuring six teams from the United States, one from Canada and three from Europe, the spring league lost money but provided evidence that there was a market for American football in Europe, leading to the establishment of NFL Europe.

But NFL bosses have long had wider ambitions. The league staged 13 games in Tokyo, beginning in 1976, and planned exhibitions for 2007 and 2009 in China that were ultimately canceled. These attempts did not have the same success as in Europe.

Beyond exhibitions

The NFL’s outreach in Latin America has been decades in the making. After six exhibition matches in Mexico between 1978 and 2001, the NFL chose Mexico City as the venue of its first regular season game outside the United States.

In 2005, it pitted the Arizona Cardinals against the San Francisco 49ers at Estadio Azteca in Mexico City. Marketed as “Fútbol Americano,” it drew the largest attendance in NFL history, with over 103,000 spectators.

The following year, Goodell was named commissioner and announced that the NFL would focus future international efforts on regular-season games.

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The U.K. was a safe bet due to the established stadium infrastructure and the country’s small but passionate fan base. The NFL International Series was played exclusively in London between 2007 and 2016.

But in 2016, the NFL finally returned to Mexico City, staging a regular-season game between the Oakland – now Las Vegas – Raiders and Houston Texans.

And after the completion of upgrades to Latin America’s largest stadium, Estadio Azteca, the NFL will return to Mexico City in 2026, along with games in Munich, Berlin and London. Future plans include expanding the series to include Sydney, Australia, and Rio de Janeiro, Brazil, in 2026.

The International Player Pathway program also offers players from outside the United States an opportunity to train and earn a roster spot on an NFL team. The hope is that future Latin American players could help expand the sport in their home countries, similar to how Yao Ming expanded the NBA fan base in China after joining the Houston Rockets, and Shohei Ohtani did the same for baseball in Japan while playing in Los Angeles.

Heading south of the border

The NFL’s strategy has gained the league a foothold in Latin America.

Mexico and Brazil have become the two largest international markets for the NFL, with nearly 40 million fans in each of the nations.

Although this represents a fraction of the overall sports fans in each nation, the raw numbers match the overall Latino fan base in the United States. In recent years the NFL has celebrated Latino Heritage Month through its Por La Cultura campaign, highlighting Latino players past and present.

Latin America also offers practical advantages. Mexico has long had access to NFL games as the southern neighbor to the United States, with the Dallas Cowboys among the most popular teams in Mexico.

For broadcasters, Central and South America offer less disruption in regards to time zones. Games in Europe start as early as 6:30 a.m. for West Coast fans, whereas Mexico City follows Central time, and Brasilia time is only one to two hours ahead of Eastern time.

A man in a bowtie holds three trophies.
Bad Bunny poses with the Album of the Year, Best Música Urbana Album and Best Global Music Performance awards during the 68th Grammy Awards on Feb. 1, 2026, in Los Angeles. Matt Winkelmeyer/Getty Images for The Recording Academy

The NFL’s expansion plans are not without criticism. Domestically, fans have complained that teams playing outside the U.S. borders means one less home game for season-ticket holders. And some teams have embraced international games more than others.

Another criticism is the league, which has reported revenues of over US$23 billion during the 2024-25 season – nearly double any other U.S.-based league – is using its resources to displace local sports. There are also those who see expansion of the league as a form of cultural imperialism. These criticisms often intersect with long-held ideas around the league promoting militarism, nationalism and American exceptionalism.

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Bad Bunny: No Hail Mary attempt

For sure, the choice of Bad Bunny as the halftime pick is controversial, given the current political climate around immigration. The artist removed tour dates on the U.S. mainland in 2025 due to concerns about ICE targeting fans at his concerts, a concern reinforced by threats from the Department of Homeland Security that they would do just that at the Super Bowl.

But in sticking with Bad Bunny, the NFL is showing it is willing to face down a section of its traditional support and bet instead on Latin American fans not just tuning in for the halftime show but for the whole game – and falling in love with football, too.

Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder

This article is republished from The Conversation under a Creative Commons license. Read the original article.


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