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Now We’re Baking: Vicious Biscuit Revolutionizes Breakfast/Brunch Franchising

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Fast-Casual Phenom Opens First Franchise and Reveals Second Quarter Successes

CHARLESTON, S.C. /PRNewswire/ — Vicious Biscuit, the hottest fast-casual biscuit franchise, is excited to share its remarkable growth and achievements in the second quarter of 2024.

In a significant expansion move, Vicious Biscuit opened its first franchise location in Akron, Ohio, marking a major step forward in its national franchise strategy. “Opening our first franchise location is a milestone that sets the tone for our expansion strategy. Much hard work and planning brought us to this point. We waited until we had the right team, the right systems, and the best partners to ensure that each franchisee has the tools they need for success,” said George McLaughlin, CEO and co-founder of Vicious Biscuit. “Launching our Akron location marks the exciting start of our franchise rollout which will bring Vicious Biscuit’s unique dining experience, bold flavors and southern hospitality to new communities nationwide.”

Since launching its franchising program in early 2023, in partnership with Pivotal Growth Partners, Vicious Biscuit is on track to reach 75 locations within the next five years in key markets across the United States, including South Carolina, Ohio, Indiana, Tennessee, Alabama, Mississippi, Louisiana, Florida, and Utah.

The brand continues to build a solid foundation for its franchisees with the opening of its seventh corporate location in Columbia, South Carolina. “Having corporate locations lets us test and perfect our processes and customer service. This way, when we bring franchisees onboard, they’re entering a business that’s already set up for success,” said Amanda Kahalehoe, Chief Operating Officer for Vicious Biscuit.

Awards and Recognition

Vicious Biscuit has been recognized on the 2024 Fast Casual Top 100 Movers and Shakers list for the first time, ranking at #74. This distinction honors the brand’s innovative approach to menu development and technology integration in the fast-casual sector.

The brand was also named to The 40/40 List for 2024: America’s Hottest Startup Fast Casuals and won “Best Biscuits in Charleston” for the fifth consecutive year.

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Leadership and Innovation

  • Doinita Leahu, Director of Training at Vicious Biscuit, was named to QSR’s 28 Young Leaders to Watch list for 2024. Leahu, native of Romania, quickly moved up through the ranks at Chick-fil-A before joining Vicious Biscuit. She has been instrumental in maintaining high training standards and supporting the opening of new stores.
  • Amanda Kahalehoe, featured in Franchise Update’s article “Female Mentors: Leading the Next Gen to the C-Suite,” continues to play a pivotal role in shaping the brand’s marketing strategies.
  • George McLaughlin, Vicious Biscuit’s CEO and co-founder, was featured on the Emerging Brands Podcast. He discussed the strategic vision behind the brand’s growth.

Vicious Biscuit: Still to Come

As Vicious Biscuit moves forward, the focus remains on supporting the recently signed franchisees through the site selection process and ensuring the successful opening of upcoming locations in Gonzales, LA; Fishers, IN; and Hattiesburg, MS.

Vicious Biscuit is seeking single- and multi-unit operators to join the ranks of its breakfast revolutionaries and help spread its Vicious hospitality across the U.S. For more information on franchise opportunities, visit www.viciousbiscuitfranchise.com.

About Vicious Biscuit

Born from the visionary minds of veteran restaurateur George McLaughlin and biscuit innovator Michael Greeley in 2018, this trailblazing fast-casual franchise breakfast brand and biscuits are anything but ordinary. Vicious Biscuit serves up a menu that’s as unapologetically bold as it is delicious. Our locations, rooted in Southern tradition, offer a warm welcome and embody our commitment to unparalleled hospitality. Our award-winning biscuits have garnered numerous “Best Biscuit” accolades, and our fierce flavor combinations are featured on The Cooking Channel’s “Food Paradise.” To learn more about the Vicious Biscuit franchising opportunity, visit www.viciousbiscuitfranchise.com.

About Pivotal Growth Partners

With a combined 50+ years of experience, Pivotal Growth Partners (PGP) has led emerging brands to position themselves for accelerated growth, maximizing brand and shareholder value. As a full-service growth and development consultant firm, PGP’s team of experts builds on a brand’s strengths through the development of systems, processes, people, and culture to collectively drive sustainable growth within the organization. In 2022, PGP was recognized in Inc. magazine’s Inaugural 2022 Power Partner Awards, honoring B2B organizations across the globe with a proven track record for supporting entrepreneurs and helping startups grow. For more information, visit www.pivotalgrowthpartners.com.

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Food and Beverage

Make Breakfast More Manageable

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17365 VID Egg Tot Muffins detail Intro Image

Make Breakfast More Manageable

(Family Features) Mornings for many families involve hurried breakfasts and mad dashes out the door. These Egg Tot Muffins can help take that grab-and-go breakfast to the next level. High in protein and flavor, they are a good way to get rid of early morning brain fog. Plus, you can make them ahead of time so all you have to do is pop them in the microwave and enjoy on the go. Find more morning meal inspiration at Culinary.net.

Watch video to see how to make this recipe!

17365 VID Egg Tot Muffins detail image embed
Egg Tot Muffins
Recipe courtesy of “Cookin’ Savvy”
Servings: 12

  •             Butter
  • 36        thawed tater tots
  • 10        eggs
  • 1/2       cup heavy whipping cream or half-and-half
  • 1/2       cup shredded cheese
  • 2          teaspoons garlic powder
  • 2          teaspoons onion powder
  • 1          package (2 1/2 ounces) real bacon pieces
  • salt, to taste
  • pepper, to taste
  1. Heat oven to 350 F.
  2. Grease muffin tin with butter. Place three tots in each muffin hole and smash down.
  3. In bowl, whisk eggs, cream, cheese, garlic powder, onion powder and bacon pieces. Season with salt and pepper, to taste. Fill each muffin hole completely with mixture.
  4. Place cookie sheet under muffin tin to contain messes and bake 20-25 minutes.

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Culinary.net

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Foodie News

A Savvy Weeknight Family Meal

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A Savvy Weeknight Family Meal

(Family Features) Because this time of year can be crazy busy, drive-thru meals can easily become the norm. While fast-food burgers may do the trick once in a while, they can get old quick if your family is eating them every other night. This quick and easy Baked Spaghetti can bring everybody back to the table and it won’t break the bank either. Find more weeknight dinner inspiration at Culinary.net.

17365 VID Baked Spaghetti detail image embed

Watch video to see how to make this recipe!

Baked Spaghetti
Recipe courtesy of “Cookin’ Savvy”
Servings: 4-6

  • 1          pound ground beef
  • 1          pound spaghetti noodles
  • 1          jar (16 ounces) alfredo sauce
  • 1          jar (24 ounces) marinara sauce
  • 2          tablespoons garlic powder
  • 2          tablespoons onion powder
  • salt, to taste
  • pepper, to taste
  • 2          cups shredded cheese
  • French bread or breadsticks, for serving
  1. Heat oven to 350 F.
  2. Brown and drain ground beef. Cook noodles according to package instructions. Drain noodles; add alfredo sauce and mix well.
  3. Add marinara sauce, garlic powder and onion powder to ground beef. Season with salt and pepper, to taste.
  4. Place noodles in 9-by-13-inch baking dish. Spoon beef mixture on top but do not mix in. Cover with shredded cheese then cover with foil and bake 30-40 minutes.
  5. Serve with French bread or breadsticks.

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Food and Beverage

Who owns that restaurant? The answer can affect food safety in unexpected ways, researchers find

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Chelsea Sherlock, Mississippi State University and Erik Markin, Mississippi State University

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Imagine going on a road trip and passing several seemingly identical McDonald’s restaurants. Despite their uniform appearance, their ownership may vary widely: One might be run by a family, another by an individual entrepreneur, and others owned directly by the corporation.

This is possible because McDonald’s, like many other well-known fast-food restaurant chains, operates a under a franchise business model. Franchising allows companies to grow by licensing their brand to independent operators, who then manage day-to-day operations.

Ownership structure can significantly affect performance, profitability and other business outcomes, research shows. As professors who study family businesses, we were curious whether it could also be linked to health and safety outcomes.

We hypothesized that family-operated franchises would receive fewer health code violations compared with nonfamily-operated restaurants. Our reasoning was grounded in previous research showing that family-owned businesses often prioritize maintaining a strong reputation over short-term profits.

To test this, we analyzed health code violations at 1,492 quick-service restaurants across the southeastern U.S., categorizing them across three ownership types: family-owned, lone-founder and corporate-owned. We did this by analyzing public franchise disclosure documents and identifying whether one person, two or more members of the same family, or a parent company was listed as the owner.

The results surprised us. We found that family-owned franchises received more health code violations than both lone-founder and corporate-owned outlets. Family-owned franchises also had more frequent “critical” health code violations, like food contamination contributing to food poisoning.

In contrast, we found that corporate-owned franchises generally performed better in terms of health and safety.

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Why would family-run businesses lag behind? We suspect it’s because company representatives visit corporate-run franchises more often, which ensures better compliance with health and safety standards. Lone-founder franchises also showed strong health code performance, possibly due to owners’ high level of personal investment and control.

While family-run franchises often excel at long-term goals – like preserving a family legacy and fostering community ties – our findings suggest they may struggle with day-to-day operational compliance pertaining to health and safety.

Why it matters

This study adds to the research on how different types of franchise ownership can influence performance outcomes – both financial and nonfinancial. It also offers several insights into why family-owned franchises might struggle with operational outcomes.

First, family-owned franchises may lack the frequent oversight that corporate-owned outlets receive, reducing their accountability for meeting health and safety standards.

Second, family-owned franchises may prioritize maintaining family harmony over strictly following rules set down by the head office. This can result in poor performance.

Finally, conflicts can arise when franchisees and franchisors have diverging goals. Research shows that family businesses often emphasize noneconomic goals like long-term reputation maintenance and less external monitoring, and thus generally have more conservative investment preferences. These tendencies run counter to the economic goals of most franchising parent companies.

Ultimately, our findings suggest that family franchisees may need to consider their effectiveness in managing a franchise outlet and for corporate franchisors to be mindful of the ownership form of their franchisees.

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What still isn’t known

While our findings provide valuable insights, they are not without limitations. Our study focused on restaurants in a single region of the U.S., so it’s unclear how broadly the results can be applied. Future research should investigate whether these trends hold in other regions, countries and industries, such as retail franchises. Additionally, understanding how geographic distance between franchises and corporate offices influences monitoring could provide further insights.

The Research Brief is a short take on interesting academic work.

Chelsea Sherlock, Assistant Professor of Management, Mississippi State University and Erik Markin, Assistant Professor of Management, Mississippi State University

This article is republished from The Conversation under a Creative Commons license. Read the original article.


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