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OFF!® Brand and The Weather Channel Partner to Launch New In-App Mosquito Forecast

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The partnership aims to leverage weather data and insights to allow people to get their local OFF!Cast Mosquito Forecast™ as easily as their local weather forecast

 ATLANTA and RACINE, Wis. /PRNewswire/ — As summer’s higher heat and humidity nears, people prepare for an influx of mosquitoes. To help individuals and their families better protect themselves from mosquitoes, The Weather Company and its flagship consumer brand, The Weather Channel, has teamed up with OFF!®, America’s #1 trusted Insect Repellent brand in 20241, to bring local mosquito forecasts to The Weather Channel app. Launched in the U.S. in 2022, Brazil in 2023, and Canada in 2024, OFF!Cast Mosquito Forecast™ predicts mosquito behavior and populations to help consumers better plan summer activities and optimize their outdoor time this summer.

Off!
Better plan for outdoor time with the OFF!Cast Mosquito Forecast, now available within The Weather Channel app and with improved weather data. Now checking your local mosquito forecast is as easy as checking your local weather forecast.

Through The Weather Company’s newly launched data and insights platform, The Weather Engine™, OFF!® brand is enhancing its OFF!Cast Mosquito Forecast™ from SC Johnson’s Center for Insect Science with weather data and analytics from The Weather Company, the world’s most accurate weather forecaster,2 to include a mosquito index in The Weather Channel app, the world’s most downloaded weather app.3

How it works: Helping people become mosquito-ready
The collaboration focuses on combining OFF!® and The Weather Channel teams’ respective expertise to help people live well and enjoy the outdoors.

Incorporating over 15 billion climate data points and real-world mosquito data from 5,000 locations, the OFF!Cast Mosquito Forecast combines entomology research on local mosquito species with detailed weather data inputs to predict mosquito populations and activity levels by ZIP code. Historic activity patterns, varying weather conditions, and weather and climate factors are accounted for when building these regional models.

Now leveraging The Weather Company’s deep meteorological expertise, enhanced datasets include historical and forecast temperature, humidity and precipitation for predicting mosquito sources, as well as forecast conditions that drive day-of mosquito activity.

How to view your OFF!Cast Forecast 
By integrating OFF!Cast Mosquito Forecast™ into The Weather Channel app, millions more consumers can now get into a routine of checking their local mosquito and weather forecasts simultaneously across multiple platforms:

  • For those who already depend on the OFF!Cast Mosquito Forecast™, it continues to be available on OFF.com, but now with improved weather data from The Weather Channel.
  • The OFF!Cast tool will also be visible in The Weather Channel app’s new experience on iOS. Check out the Daily tab and Outdoor Activity tabs for camping, hiking, golf and gardening for an at-a-glance risk level – low, medium, high, very high, severe – of mosquito activity based on local weather conditions for today and the days ahead.
  • To know mosquito risk for the area, sign up for weekly forecasts on the OFF.com website or from within the OFF!Cast tool on The Weather Channel properties.
  • Learn more about mosquitoes and how to avoid them with educational, integrated content across The Weather Channel app and OFF.com.
  • When weather conditions are ripe for heightened mosquito activity, OFF! will share relevant, informative messaging on The Weather Channel digital properties and beyond.

“Mosquito activity is very dependent on weather patterns,” said Tom Mascari, principal entomologist with SC Johnson’s Center for Insect Science. “Checking the weather and local mosquito forecasts for the week can improve people’s ability to prepare themselves to spend time outdoors.”

What the partnership means: New, expanded mosquito forecasting resources
The Weather Company will now host the OFF!Cast mosquito model for users in the U.S., Brazil and Canada to start within The Weather Engine, a platform that combines proprietary weather data, first-party data and other supporting data sources to create multivariate models and analysis based on AI and 30 different weather variables. The result delivers deeper insights on the impact of weather with neighborhood-level precision to harness weather and scale its use across an enterprise.

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“As weather patterns change and increasingly impact the health of both people and businesses, innovative teams like the OFF!® brand are using weather intelligence and factoring changing weather conditions into how they help consumers from the start,” said Sheri Bachstein, CEO of The Weather Company. “This partnership is a natural fit, and the inspired innovation by both companies turned a trove of trusted, scalable data into invaluable insights to activate across a business, helping people understand their mosquito risk and plan ahead for mosquito protection.”

Since 2022, OFF!® brand has been helping people and families plan ahead for mosquitoes with OFF!Cast Mosquito Forecast.™ This color-coded 7-day forecast of mosquito populations uses the SC Johnson Center for Insect Science’s 65 years of entomology expertise to provide consumers with an accurate view of mosquito activity. Similarly, The Weather Company helps people plan ahead to prepare for weather’s impact on their lives, which all starts with having accurate, reliable, actionable weather data.

The purpose-driven collaboration leverages deep content alignment and organic integration of weather data and insights to help people prepare for mosquito activity and stay safe. Check out the OFF!Cast Mosquito Forecast™ from OFF.com and The Weather Channel app for iOS.

ABOUT OFF!

OFF! brand is a pioneer in personal insect repellents for over 65 years. As one of SC Johnson’s leading pest control brands, OFF! is on a mission to make life better for the next generation. In addition to providing protection against mosquitoes, OFF! is a part of SC Johnson’s mission to develop mosquito prevention programs and supports scientific studies on mosquitoes that help make a difference in millions of lives. OFF! is proud to create products with proven effectiveness that repel mosquitoes, ticks and biting flies so families can have a trusted line of protection. No matter the activity or time outdoors, there is an OFF! product for every occasion. Ranging in both personal and area repellents, OFF! product offerings include: OFF! Deep Woods®, OFF! Clean Feel, OFF! Kids, OFF! FamilyCare, OFF! Defense, OFF! Botanicals®, OFF! Active, OFF! Backyard or OFF! products should always be used as directed. Effectiveness against pests differs by product and each OFF! product label should be read and followed carefully. Learn more at OFF.com.  

ABOUT SC JOHNSON
Founded in 1886 and headquartered in Racine, Wisconsin USA, SC Johnson believes that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn’t just possible – it’s our responsibility.

A heritage of innovation and bold, transparent decisions is why our high-quality products and iconic brands – including OFF!® Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more – are in homes, schools and businesses in virtually every country worldwide.

As a global, purpose-led company, we are committed to making the world a better place today and for future generations. That means relentlessly bringing our expertise in science, innovation and partnerships to bear on some of the world’s most pressing environmental and health issues like reducing plastic waste and helping to eradicate malaria. Around the world, we use our resources to unlock greater economic and educational opportunities for people and communities where access may be limited, but curiosity and potential are limitless. 

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See how SC Johnson is a Family Company At Work For a Better World by visiting scjohnson.com or joining us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.

1 Voted most trusted Insect Repellent (for Use on Body) brand by American shoppers based on the 2024 BrandSpark® American Trust Study. For details visit www.BrandSparkMostTrusted.com
2 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, https://forecastwatch.com/AccuracyOverview2017-2022, commissioned by The Weather Company.
3 According to data.ai Intelligence, The Weather Channel has been the world’s most-downloaded weather app across Apple’s App Store and the Google Play store beginning on July 4, 2010 and into 2023.

SOURCE The Weather Company

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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health and wellness

Can you change your personality? Psychology research says yes, by tweaking what you think and do

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personality
Making a personality change could help you live the life you want. lechatnoir/E+ via Getty Images

Shannon Sauer-Zavala, University of Kentucky

Have you ever taken a personality test? If you’re like me, you’ve consulted BuzzFeed and you know exactly which Taylor Swift song “perfectly matches your vibe.”

It might be obvious that internet quizzes are not scientific, but many of the seemingly serious personality tests used to guide educational and career choices are also not supported by research. Despite being a billion-dollar industry, commercial personality testing used by schools and corporations to funnel people into their ideal roles do not predict career success.

Beyond their lack of scientific support, the most popular approaches to understanding personality are problematic because they assume your traits are static – that is, you’re stuck with the personality you’re born with. But modern personality science studies find that traits can and do change over time.

In addition to watching my own personality change over time from messy and lazy to off the charts in conscientiousness, I’m also a personality change researcher and clinical psychologist. My research confirms what I saw in my own development and in my patients: People can intentionally shape the traits they need to be successful in the lives they want. That’s contrary to the popular belief that your personality type places you in a box, dictating that you choose partners, activities and careers according to your traits.

What personality is and isn’t

According to psychologists, personality is your characteristic way of thinking, feeling and behaving.

Are you a person who tends to think about situations in your life more pessimistically, or are you a glass-half-full kind of person?

Do you tend to get angry when someone cuts you off in traffic, or are you more likely to give them the benefit of the doubt – maybe they’re rushing to the hospital?

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Do you wait until the last minute to complete tasks, or do you plan ahead?

You can think of personality as a collection of labels that summarize your responses to questions like these. Depending on your answers, you might be labeled as optimistic, empathetic or dependable.

Research suggests that all these descriptive labels can be summarized into five overarching traits – what psychologists creatively refer to as the “Big Five.”

As early as the 1930s, psychologists literally combed through a dictionary to pull out all the words that describe human nature and sorted them in categories with similar themes. For example, they grouped words like “kind,” “thoughtful” and “friendly” together. They found that thousands of words could be accounted for by sorting them between five traits: neuroticism, extroversion, conscientiousness, agreeableness and openness.

cartoon graphic of the Big Five personality traits: openness, conscientiousness, extraversion, agreeableness, neuroticism
Personality traits can be sorted into the ‘Big Five’ categories. They describe how you act but not necessarily the essence of who you are. Whale Design/iStock via Getty Images Plus

What personality is not: People often feel protective about their personality – you may view it as the core of who you are. According to scientific definitions, however, personality is not your likes, dislikes or preferences. It’s not your sense of humor. It’s not your values or what you think is important in life.

In other words, shifting your Big Five traits does not change the core of who you are. It simply means learning to respond to situations in life with different thoughts, feelings and behaviors.

Can you change your personality?

Can personality change? Remember, personality is a person’s characteristic way of thinking, feeling and behaving. And while it might sound hard to change personality, people change how they think, feel and behave all the time.

Suppose you’re not super dependable. If you start to think “being on time shows others that I respect them,” begin to feel pride when you arrive to brunch before your friends, and engage in new behaviors that increase your timeliness – such as getting up with an alarm, setting appointment reminders and so on – you are embodying the characteristics of a reliable person. If you maintain these changes to your thinking, emotions and behaviors over time – voila! – you are reliable. Personality: changed.

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Data confirms this idea. In general, personality changes across a person’s life span. As people age, they tend to experience fewer negative emotions and more positive ones, are more conscientious, place greater emphasis on positive relationships and are less judgmental of others.

There is variability here, though. Some people change a lot and some people hold pretty steady. Moreover, studies, including my own, that test whether personality interventions change traits over time find that people can speed up the process of personality change by making intentional tweaks to their thinking and behavior. These tweaks can lead to meaningful change in less than 20 weeks, instead of 20 years.

woman in an office leans back in her chair and looks into distance
Identifying patterns that your thoughts frequently fall into can be the first step toward making a change. Maskot via Getty Images

Cultivating personality traits that serve you best

The good news is that these cognitive-behavioral techniques are relatively simple, and you don’t need to visit a therapist if that’s not something you’re into.

The first component involves changing your thinking patterns – this is the cognitive piece. You need to become aware of your thoughts to determine whether they’re keeping you stuck acting in line with a particular trait. For example, if you find yourself thinking “people are only looking out for themselves,” you are likely to act defensively around others.

The behavioral component involves becoming aware of your current action tendencies and testing out new responses. If you are defensive around other people, they will probably respond negatively to you. When they withdraw or snap at you, for example, it then confirms your belief that you can’t trust others. By contrast, if you try behaving more openly – perhaps sharing with a co-worker that you’re struggling with a task – you have the opportunity to see whether that changes the way others act toward you.

These cognitive-behavioral strategies are so effective for nudging personality because personality is simply your characteristic way of thinking and behaving. Consistently making changes to your perspective and actions can lead to lasting habits that ultimately result in crafting the personality you desire.

Shannon Sauer-Zavala, Associate Professor of Psychology & Licensed Clinical Psychologist, University of Kentucky

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.


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Lifestyle

‘Pawty’ Tips for Celebrating Your Pets

People spent $147 billion on pets last year. Dog birthday parties are trending. Tips: spacious play areas, engaging activities, personalized details, insect control, themed snacks, and friendly guest lists.

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(Family Features) It’s no secret – people love their pets. Last year alone, people spent $147 billion on their pets, according to the American Pet Products Association, which included throwing what has turned into one of the hottest invites on social media these days: pet parties. There have been more than 1 million posts using #DogBirthday to show off these celebrations.

With dog birthday parties and adoptions being celebrated across the country, entertainment ideas can be borrowed from regular parties – but the special guests will need to be taken into account when planning a party designed for pooches.

Plan a pup party with these tips from Mindy Weiss, a best-selling author and event planner for notable celebrity clients.

Plan for a Place to Play
When hosting a dog party, make sure there is plenty of space for the pups to play, whether it’s a fenced yard or a large indoor area. The more room they have to zoom around, the happier (and safer) everyone will be.

Keep the dogs entertained with activities like a ball pit, kiddie pool or basket of tennis balls. If you’re feeling ambitious, hide treats around the yard for the dogs to find. It’s a great way to keep their tails wagging and their minds engaged while they have a blast.

Personalize Party Details
Subtle accents can elevate any party. Pick a theme that can come to life through the decor and details, such as a “retro dog disco,” where both the humans and dogs can dress up. Small touches like personalized dog tags or themed water bowls and dog treats can make any pet party a memorable event.

Avoid Party Crashers
When guests and dogs are moving indoors and out, alongside (often messy) food, flying insects will likely try to sneak their way in. That’s why no party is complete without this top pet party essential – the STEM Attracts and Traps Flying Insects Light Trap. It is people- and pet-friendly when used as directed, insecticide-free and uses a soft UV light to attract flying insects with a dual-sided, refillable cartridge to trap them. It can also be used throughout the home in kitchens, garages, around pet feeding stations and more.

Remember the Pup Parents
Don’t forget about the humans. While the dogs are the guests of honor, the humans might also enjoy a nibble. Consider staying on theme with mini hot dogs, bone-shaped pretzels or “pup pop” cake pops.

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Bring on the Besties
Just like humans have best friends, dogs do too. Before sending out invites, make sure the guest list includes dogs that are friendly with your pup and play well with others. A little pre-party check can help ensure everyone has a good time.

Learn more at stemforbugs.com.


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STEM

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.


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Tips to Be Prepared for Cooler Weather

Cooler weather fosters the spread of germs and illnesses, so it’s essential to protect your immune system by maintaining healthy habits, practicing good hygiene, and staying hydrated. Spending time outdoors can boost vitamin D levels and mood, while managing congestion through humidifiers or products like Mucinex can relieve symptoms. Engaging with these practices aids in staying healthy during colder months.

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Cooler Weather

(Family Features) Although cold weather isn’t directly to blame when you get sick, it creates an environment that makes it easier for germs and illnesses to thrive. In fact, understanding how cooler temperatures affect your chances of getting sick may be your best approach for preventive care.

Despite the old adage that “you’ll catch your death of cold,” the cold itself doesn’t cause illness. More accurately, the cold is more hospitable to viruses, making it easier for them to spread. While you can’t control Mother Nature, you can take steps to protect your health when temperatures drop.

Protect Your Immune System
A weakened immune system makes it harder for your body to ward off intrusive germs. If you’re otherwise healthy, protecting your immune system can be as simple as stepping up typical healthy habits, like eating plenty of nutrient-rich produce, getting enough sleep and exercising. Managing stress and limiting alcohol consumption are also helpful in managing your body’s immune response.

If your immune system is compromised by an underlying condition, it’s a good idea to talk with your doctor about what you can do to add an extra layer of protection during the cooler months, including any vaccines that may help boost immunity.

Combat Congestion
Cool, dry conditions can wreak havoc on your nasal passages, drying them out and reducing the protective layer of mucus that helps fight infection. Sinus pressure and congestion are often some of the first warning signs you’re coming down with something.

To treat your congestion symptoms, you can use a non-medicated option like Mucinex Sinus Saline Nasal Spray. This is the first-ever saline product with a nozzle that lets you switch between two spray pressures. The “gentle mist” helps clear everyday congestion and soothes the nose while the “power jet” helps clear tough nasal congestion often associated with colds. An added benefit is that the product can be used for children 2 years of age and older on the gentle mist setting and children 6 years of age and older on the power jet mode.

Spend Time Outdoors
People naturally spend more time indoors when temperatures drop, but there are some benefits to getting outdoors. One is the natural exposure to vitamin D. Sunlight is a natural source of this important vitamin, which plays a pivotal role in immunity. Sunlight also triggers the body to produce serotonin, which boosts your mood, and multiple studies show a strong correlation between mental and physical health.

Fresh air and exercise are also good for your overall health, and exposure to daylight can help keep your circadian rhythms regulated, which in turn promotes better sleep. What’s more, acute exposure to cold can trigger your body to produce infection-fighting cells, so you’re less prone to illness.

Practice Good Hygiene
It may seem overly simple, but the everyday act of washing your hands can play a big role in preventing illness, especially after you spend time in public places. While out and about, you likely come in contact with many surfaces others may have touched, including door handles, shopping carts, touch screens and menus.

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Washing your hands frequently can help prevent you from transferring germs to your body when you touch your eyes, mouth or nose. Also make a habit of wiping down surfaces you touch frequently, such as your keyboard and phone, with disinfectant wipes.

Stay Hydrated
Keeping your body well-hydrated throughout the day can help ensure all your body’s systems are functioning as they should. If you’re dehydrated, your body can’t use the nutrients you consume properly, which affects your immunity. In addition, drinking plenty of water helps flush toxins out of the body before they can cause an infection.

Find more practical tips and products to help manage your health during the colder months at Mucinex.com.

How to Relieve Nasal Congestion

Normally your sinuses are empty except for a thin layer of mucus. When you’re exposed to irritating triggers, like bacteria, a cold or flu virus, allergies or environmental triggers like tobacco smoke and dry air, your body responds by mounting an immune response.

The delicate tissues lining your sinuses start to swell, and this, in turn, puts pressure on the underlying tissues in your face, causing painful sinus pressure.

You can relieve sinus pressure symptoms in several different ways, including:

  • Using a humidifier or vaporizer.
  • Taking a long, hot shower; it may have the same effect as using a humidifier if one is not available.
  • Drinking plenty of fluids.
  • Using a warm compress on your face; resting a warm towel over your sinuses may provide relief.
  • Irrigating your sinuses. Using a neti pot; saline nasal spray, such as Mucinex Sinus Saline Nasal Spray; or syringe with salt water may help flush debris from your sinuses to relieve sinus congestion.
  • Sleeping with your head elevated.

If these steps don’t work, the next approach is typically over-the-counter medicine. When trying to relieve sinus pressure and nasal congestion, look for a decongestant. A decongestant can help shrink mucus membranes that have swollen in your sinuses, allowing the trapped mucus to drain.

Photos courtesy of Shutterstock

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Mucinex

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.


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