Lifestyle
OFF!® Brand and The Weather Channel Partner to Launch New In-App Mosquito Forecast
The partnership aims to leverage weather data and insights to allow people to get their local OFF!Cast Mosquito Forecast™ as easily as their local weather forecast
ATLANTA and RACINE, Wis. /PRNewswire/ — As summer’s higher heat and humidity nears, people prepare for an influx of mosquitoes. To help individuals and their families better protect themselves from mosquitoes, The Weather Company and its flagship consumer brand, The Weather Channel, has teamed up with OFF!®, America’s #1 trusted Insect Repellent brand in 20241, to bring local mosquito forecasts to The Weather Channel app. Launched in the U.S. in 2022, Brazil in 2023, and Canada in 2024, OFF!Cast Mosquito Forecast™ predicts mosquito behavior and populations to help consumers better plan summer activities and optimize their outdoor time this summer.
Through The Weather Company’s newly launched data and insights platform, The Weather Engine™, OFF!® brand is enhancing its OFF!Cast Mosquito Forecast™ from SC Johnson’s Center for Insect Science with weather data and analytics from The Weather Company, the world’s most accurate weather forecaster,2 to include a mosquito index in The Weather Channel app, the world’s most downloaded weather app.3
How it works: Helping people become mosquito-ready
The collaboration focuses on combining OFF!® and The Weather Channel teams’ respective expertise to help people live well and enjoy the outdoors.
Incorporating over 15 billion climate data points and real-world mosquito data from 5,000 locations, the OFF!Cast Mosquito Forecast combines entomology research on local mosquito species with detailed weather data inputs to predict mosquito populations and activity levels by ZIP code. Historic activity patterns, varying weather conditions, and weather and climate factors are accounted for when building these regional models.
Now leveraging The Weather Company’s deep meteorological expertise, enhanced datasets include historical and forecast temperature, humidity and precipitation for predicting mosquito sources, as well as forecast conditions that drive day-of mosquito activity.
How to view your OFF!Cast Forecast
By integrating OFF!Cast Mosquito Forecast™ into The Weather Channel app, millions more consumers can now get into a routine of checking their local mosquito and weather forecasts simultaneously across multiple platforms:
- For those who already depend on the OFF!Cast Mosquito Forecast™, it continues to be available on OFF.com, but now with improved weather data from The Weather Channel.
- The OFF!Cast tool will also be visible in The Weather Channel app’s new experience on iOS. Check out the Daily tab and Outdoor Activity tabs for camping, hiking, golf and gardening for an at-a-glance risk level – low, medium, high, very high, severe – of mosquito activity based on local weather conditions for today and the days ahead.
- To know mosquito risk for the area, sign up for weekly forecasts on the OFF.com website or from within the OFF!Cast tool on The Weather Channel properties.
- Learn more about mosquitoes and how to avoid them with educational, integrated content across The Weather Channel app and OFF.com.
- When weather conditions are ripe for heightened mosquito activity, OFF! will share relevant, informative messaging on The Weather Channel digital properties and beyond.
“Mosquito activity is very dependent on weather patterns,” said Tom Mascari, principal entomologist with SC Johnson’s Center for Insect Science. “Checking the weather and local mosquito forecasts for the week can improve people’s ability to prepare themselves to spend time outdoors.”
What the partnership means: New, expanded mosquito forecasting resources
The Weather Company will now host the OFF!Cast mosquito model for users in the U.S., Brazil and Canada to start within The Weather Engine, a platform that combines proprietary weather data, first-party data and other supporting data sources to create multivariate models and analysis based on AI and 30 different weather variables. The result delivers deeper insights on the impact of weather with neighborhood-level precision to harness weather and scale its use across an enterprise.
“As weather patterns change and increasingly impact the health of both people and businesses, innovative teams like the OFF!® brand are using weather intelligence and factoring changing weather conditions into how they help consumers from the start,” said Sheri Bachstein, CEO of The Weather Company. “This partnership is a natural fit, and the inspired innovation by both companies turned a trove of trusted, scalable data into invaluable insights to activate across a business, helping people understand their mosquito risk and plan ahead for mosquito protection.”
Since 2022, OFF!® brand has been helping people and families plan ahead for mosquitoes with OFF!Cast Mosquito Forecast.™ This color-coded 7-day forecast of mosquito populations uses the SC Johnson Center for Insect Science’s 65 years of entomology expertise to provide consumers with an accurate view of mosquito activity. Similarly, The Weather Company helps people plan ahead to prepare for weather’s impact on their lives, which all starts with having accurate, reliable, actionable weather data.
The purpose-driven collaboration leverages deep content alignment and organic integration of weather data and insights to help people prepare for mosquito activity and stay safe. Check out the OFF!Cast Mosquito Forecast™ from OFF.com and The Weather Channel app for iOS.
ABOUT OFF!
OFF! brand is a pioneer in personal insect repellents for over 65 years. As one of SC Johnson’s leading pest control brands, OFF! is on a mission to make life better for the next generation. In addition to providing protection against mosquitoes, OFF! is a part of SC Johnson’s mission to develop mosquito prevention programs and supports scientific studies on mosquitoes that help make a difference in millions of lives. OFF! is proud to create products with proven effectiveness that repel mosquitoes, ticks and biting flies so families can have a trusted line of protection. No matter the activity or time outdoors, there is an OFF! product for every occasion. Ranging in both personal and area repellents, OFF! product offerings include: OFF! Deep Woods®, OFF! Clean Feel, OFF! Kids, OFF! FamilyCare, OFF! Defense, OFF! Botanicals®, OFF! Active, OFF! Backyard or OFF! products should always be used as directed. Effectiveness against pests differs by product and each OFF! product label should be read and followed carefully. Learn more at OFF.com.
ABOUT SC JOHNSON
Founded in 1886 and headquartered in Racine, Wisconsin USA, SC Johnson believes that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn’t just possible – it’s our responsibility.
A heritage of innovation and bold, transparent decisions is why our high-quality products and iconic brands – including OFF!® Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more – are in homes, schools and businesses in virtually every country worldwide.
As a global, purpose-led company, we are committed to making the world a better place today and for future generations. That means relentlessly bringing our expertise in science, innovation and partnerships to bear on some of the world’s most pressing environmental and health issues like reducing plastic waste and helping to eradicate malaria. Around the world, we use our resources to unlock greater economic and educational opportunities for people and communities where access may be limited, but curiosity and potential are limitless.
See how SC Johnson is a Family Company At Work For a Better World by visiting scjohnson.com or joining us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.
1 Voted most trusted Insect Repellent (for Use on Body) brand by American shoppers based on the 2024 BrandSpark® American Trust Study. For details visit www.BrandSparkMostTrusted.com
2 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, https://forecastwatch.com/AccuracyOverview2017-2022, commissioned by The Weather Company.
3 According to data.ai Intelligence, The Weather Channel has been the world’s most-downloaded weather app across Apple’s App Store and the Google Play store beginning on July 4, 2010 and into 2023.
SOURCE The Weather Company
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
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(Family Features) Taking good care of your skin all year long is essential, but even more so in the summer when the power of the sun is at its strongest. Healthy skin doesn’t require fancy moisturizers or expensive skin care products. You just need to adopt a few healthy habits.
For example, keeping your skin healthy and glowing starts from the inside out by eating and drinking healthy foods and beverages that nourish your body’s largest organ and promote healthy skin cells. Additionally, studies show certain foods, such as fresh, juicy grapes, may help protect healthy skin even when exposed to UV light, which is known to damage skin cells.
A study published in the journal “Antioxidants,” in which people consumed 2 1/4 cups of grapes every day for two weeks, showed increased resistance to sunburn and reduced markers of UV damage at the cellular level. This study reinforced previous and similar findings published in the “Journal of the American Academy of Dermatology.” Grapes are also a hydrating food with 82% water content; hydration is essential to healthy skin.
Along with snacking on fresh, delicious California grapes, consider these everyday ways you can keep your skin safe from the sun’s rays.
Seek Shade
Most experts recommend avoiding the sun at the height of the day, between 10 a.m. and 2 p.m., when its rays are at full strength. That doesn’t mean you can’t be outside – just seek shade as often as possible while enjoying the warm summer air.
Prioritize Hydration
Drinking water and staying hydrated is important year-round, but especially when it’s hot and you’re more likely to lose water content through sweat. Keep your body full of moisture with simple and delicious Grape-Infused Waters. For a zesty kick, try Grape, Ginger and Lime that combines the sweetness of grapes with the zing of ginger and lime, or Grape, Lemon and Mint, offering a bright and invigorating blend of citrus and mint. Enter your Zen state with a mellow, spa-like sip from Grape, Cucumber and Mint.
For a cool, hydrating snack, try freezing grapes. Simply rinse, pat dry, remove from the stems and freeze for 2 hours in a single layer on a sheet pan. You can even enjoy them as flavorful ice cube replacements in these easy-to-prepare, flavorful beverages.
Layer Up
While you’re enjoying the sunshine, layer up with a generous application of 30 SPF or higher sunscreen every 1-2 hours. Wear lightweight, long-sleeve shirts; wide-brimmed hats; sunglasses; and other protective clothing to reduce sun exposure, which can lead to wrinkles, age spots and other health problems, including an increased risk of skin cancer.
Visit GrapesFromCalifornia.com for more delicious recipes and information on grapes and health.
A Trio of Grape-Infused Waters
Servings: 4 Grape, Ginger and Lime:- 1 heaping cup Grapes from California, muddled, plus additional for serving (optional)
- 5 quarter-size slices peeled fresh ginger, muddled
- 4 lime slices
- 4 cups water
- ice
- 1 heaping cup Grapes from California, muddled, plus additional for serving (optional)
- 3 lemon slices
- 3 large stems fresh mint
- 4 cups water
- ice
- 1 heaping cup Grapes from California, muddled (plus additional for serving (optional)
- 6-8 thin slices cucumber, halved
- 3 large stems fresh mint
- 4 cups water
- ice
- To make grape, ginger and lime water: In pitcher, place grapes, ginger and lime slices. Add water and stir well. Cover and chill overnight.
- Before serving, stir well and pour into ice-filled glasses, adding grapes to each glass, if desired.
- To make grape, lemon and mint water: In pitcher, place grapes, lemon slices and mint. Add water and stir well. Cover and chill overnight.
- Before serving, stir well and pour into ice-filled glasses, adding grapes to each glass, as desired.
- To make grape, cucumber and mint water: In pitcher, place grapes, cucumber and mint. Add water and stir well. Cover and chill overnight.
- Before serving, stir well and pour into ice-filled glasses, adding grapes to each glass, as desired.
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(Family Features) Pruning, or the practice of removing dead or diseased branches from flowering plants – including certain herbs, vegetables, shrubs, trees and flowers – allows them to focus their energy on new growth and blossoms, which can result in a more robust and abundant flowering season.
While the optimal time to prune is largely dependent on the type of plant and its blooming cycle, in general completing the chore shortly after first bloom can help shape plants, ensuring they grow in a desirable manner, and improve air circulation and light penetration, which help prevent fungal diseases.
Start by gathering the necessary tools, including sharp bypass pruners, loppers, a pruning saw and hedge shears, then consider these simple steps to begin pruning your plants:
- Inspect your plants and remove any dead, diseased or damaged branches.
- Find branches that cross or rub against each other and remove one of the crossing branches to allow the other to grow freely.
- Thin out the plant by removing any overcrowded branches.
- Shape the plant as desired, maintaining its natural form and structure.
Find more lawn and garden advice by visiting eLivingtoday.com.
Photo courtesy of Shutterstock
SOURCE:
eLivingtoday.com
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(Family Features) Senior year of high school is a time for big changes for most people, but for Emani McConnell-Brent, she did not expect it would include changes to her health. After being rushed to the emergency room with severe stomach pain, McConnell-Brent learned the problem was her kidneys and she was diagnosed with a kidney disease called focal segmental glomerulosclerosis (FSGS).
After her diagnosis, McConnell-Brent struggled to get the right medicines to treat her disease. She was encouraged to undergo a genetic test and discovered her FSGS was the result of APOL1-mediated kidney disease (AMKD), a rapidly progressive genetic kidney disease that can cause kidney failure. The diagnosis brought McConnell-Brent some relief, both physically and emotionally.
“Knowing it’s genetic and knowing I’m taking care of myself makes a big difference in my mental state,” said McConnell-Brent, now 21 and an ambassador for the American Kidney Fund.
Everyone has two copies of the apolipoprotein L1 (APOL1) gene – one from each parent – but Black Americans of West and Central African ancestry are more likely to have changes (variants or mutations) in their APOL1 gene that cause AMKD. This genetic form of kidney disease can develop even at a young age, in otherwise healthy people, and can advance faster than other kidney diseases.
An estimated 13% of Black Americans have the two APOL1 gene variants that are associated with AMKD. Those who have variants in both copies of the APOL1 gene have a 1 in 5 chance of developing kidney disease.
“A lot of people don’t even know about how prevalent the APOL1 gene is in the African American community,” McConnell-Brent said.
Early diagnosis of AMKD can keep your kidneys working longer, delaying the need for dialysis or a kidney transplant.
If you have kidney damage, symptoms may not occur until your kidneys are close to failing. As kidney damage worsens, one or more of these symptoms may occur:
- Protein in urine
- Swelling in legs or weight gain
- Feeling weak or tired
- High blood pressure
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