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Olympic Athletes Call for Peace from the Olympic Village: IOC President Bach Declares, “You are the Peace Ambassadors of Our Time”
Last Updated on July 26, 2024 by Daily News Staff
Today, hundreds of Olympic athletes from all 206 National Olympic Committees (NOCs) and the International Olympic Committee (IOC) Refugee Olympic Team united in a powerful call for peace. Just four days before the Opening Ceremony of the Olympic Games, these athletes gathered in the Olympic Village, donning scarves and holding flags emblazoned with the message “Give peace a chance.” This event was not only symbolic but also a poignant reminder of sport’s ability to foster peace and mutual understanding, evenamong athletes from countries currently in conflict.
IOC President Thomas Bach addressed the athletes, drawing on the legacy of Pierre de Coubertin, who revived the Olympic Games in Paris 130 years ago as a beacon of peace. Bach emphasized that today’s athletes are the modern-day ambassadors of peace. “You, the Olympic athletes, will show us how our world would be if we all lived in the same Olympic spirit of peaceful co-existence,” Bach stated. He highlighted the unique environment of the Olympic Village, where athletes from around the globe live together in harmony, respecting the same rules and each other, thereby sending a powerful message of peace to the world.
Beyond Olympic Village
President Bach urged athletes to extend their call for peace beyond the Olympic Village. “Please share this call for peace with all your fans, your family, and friends back home. In this way, our many voices will become one. This one voice will resound all around the globe. May this call inspire all the political leaders of the world to take action for peace,” he concluded.
The event also saw the inauguration of the Paris 2024 Olympic Truce Mural, attended by prominent figures including President Bach; Tony Estanguet, President of the Paris 2024 Organising Committee; Masomah Ali Zada, Chef de Mission for the IOC Refugee Olympic Team; Emma Terho, Chair of the IOC Athletes’ Commission (AC); and the entire Executive Board of the IOC. Together with athletes from all five continents, they signed the mural, reinforcing their commitment to peace.
“In this Village, there is a symbol within the symbol: it’s the Olympic Truce Mural,” said President Tony Estanguet. “It is the place of gathering and encounters, the place of sharing and peace. It reminds us of the message as humble as it is crucial: the Games cannot change everything, but they can carry something very strong, with the strength of example. An example for peace, solidarity, progress. An example we value and need more than ever in those troubled times.”
Masomah Ali Zada, representing the IOC Refugee Olympic Team, spoke passionately about the significance of peace for displaced people. “We are representing the stories of over 120 million forcibly displaced people across the world. This team knows only too well the importance of peace. The athletes have told me their stories. They know from their own experience what it is like to flee from your home, to have your safety taken from you and have no choice left but to flee because of the ever-increasing number of wars and violence,” she said.
Ali Zada expressed hope and pride in the Refugee Olympic Team’s unity and the broader message they convey. “The team embodies what is possible – it brings people together from different countries, languages, and cultures. Yet we are here, in one team, under a unified flag, the Olympic flag, representing peace and respect. Together,” she noted. She concluded by inviting all Olympic athletes to join in the call for peace, hoping to extend their message from the Olympic Games to the world in the pursuit of lasting peace.
The Olympic Truce Mural: A Symbol of Peace
The Olympic Truce Mural, a feature in every Olympic Village since the Olympic Winter Games in Turin 2006, stands as a powerful symbol of sport’s ability to promote peace. Each mural, uniquely designed for the specific Games, collects the signatures of thousands of athletes, coaches, and officials, all pledging their support for the Olympic Truce and the values it represents: peace, respect, solidarity, inclusion, and equality.
The mural also serves as a visual representation of the United Nations’ Olympic Truce Resolution, which calls on all nations to observe a cessation of hostilities during the Olympic and Paralympic Games. The resolution for the Paris 2024 Games, adopted by the UN in November 2023, underscores the Games’ role as a unifying event and highlights the leadership of athletes in promoting peace and human understanding.
Reviving an Ancient Tradition
The tradition of the “Olympic Truce,” or “Ekecheiria,” dates back to Ancient Greece, allowing safe passage for athletes and spectators to the ancient Olympic Games. The IOC revived this concept to protect the interests of athletes and harness the power of sport to promote broader peace, dialogue, and reconciliation.
Since 1993, the UN General Assembly has continuously supported the Olympic Truce, adopting resolutions every two years that align with the Olympic Games, thereby reaffirming the global commitment to building a peaceful and better world through sport and the Olympic ideal.
As the Olympic Games approach, the call for peace from the Olympic Village resonates strongly, reminding us all of the potential of sport to unite and inspire positive change in the world. The athletes, as peace ambassadors, carry forward this timeless message, urging global leaders and citizens alike to “Give Peace a Chance.”
Related Links
- International Olympic Committee
- International Olympic Committee Newsroom
- IOC Media | YouTube
- IOC Media | flickr
- IOC Media | X
- National Olympic Committees
- Refugee Olympic Team
- Mr Thomas Bach
- UN General Assembly adopts Olympic Truce for Paris 2024
- Olympic Truce
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Bad Bunny’s Super Bowl Halftime Show Fits the NFL’s Long Game to Win Latin America
The NFL aims to expand its reach into Latin America through strategic marketing and high-profile performers like Bad Bunny at the Super Bowl halftime show. While the choice has sparked controversy, particularly among conservatives, the league sees it as a business move to attract more fans, particularly in Mexico and Brazil.
Last Updated on February 7, 2026 by Daily News Staff
Jared Bahir Browsh, University of Colorado Boulder
Bad Bunny’s Super Bowl show is part of long play drawn up by NFL to score with Latin America
Donald Trump, it is fair to assume, will be switching channels during this year’s Super Bowl halftime show.
The U.S. president has already said that he won’t be attending Super Bowl LX in person, suggesting that the venue, Levi’s Stadium in Santa Clara, California, was “just too far away.” But the choice of celebrity entertainment planned for the main break – Puerto Rican reggaeton star Bad Bunny and recently announced pregame addition Green Day – didn’t appeal. “I’m anti-them. I think it’s a terrible choice. All it does is sow hatred. Terrible,” Trump told the New York Post.
National Football League Commissioner Roger Goodell likely didn’t have the sensibilities of the U.S. president in mind when the choice of Bad Bunny was made.
One of the top artists in the world, Bad Bunny performs primarily in Spanish and has been critical of immigration enforcement, which factored into the backlash in some conservative circles to the choice. Bad Bunny’s anti-ICE comments at this year’s Grammy Awards will have only stoked the ire of some conservatives.
But for the NFL hierarchy, this was likely a business decision, not a political one. The league has its eyes on expansion into Latin America; Bad Bunny, they hope, will be a ratings-winning means to an end. It has made such bets in the past. In 2020, Shakira and Jennifer Lopez were chosen to perform, with Bad Bunny making an appearance. The choice then, too, was seen as controversial.
Raising the flag overseas
As a teacher and scholar of critical sports studies, I study the global growth of U.S.-based sports leagues overseas.
Some, like the National Basketball Association, are at an advantage. The sport is played around the globe and has large support bases in Asia – notably in the Philippines and China – as well as in Europe, Australia and Canada.
The NFL, by contrast, is largely entering markets that have comparatively little knowledge and experience with football and its players.
The league has opted for a multiprong approach to attracting international fans, including lobbying to get flag football into the 2028 Olympics in Los Angeles.
Playing the field
When it comes to the traditional tackle game, the NFL has held global aspirations for over three-quarters of a century. Between 1950-1961, before they merged, the NFL and American Football League played seven games against teams in Canada’s CFL to strengthen the relationship between the two nations’ leagues.
Developing a fan base south of the border has long been part of the plan.
The first international exhibition game between two NFL teams was supposed to take place in Mexico City in 1968. But Mexican protest over the economy and cost of staging the Olympics that year led the game, between the Detroit Lions and Philadelphia Eagles, to be canceled.
Instead, it was Montreal that staged the first international exhibition match the following year.
In 1986, the NFL added an annual international preseason game, the “American Bowl,” to reach international fans, including several games in Mexico City and one in Monterrey.
But the more concerted effort was to grow football in the potentially lucrative, and familiar, European market.
After several attempts by the NFL and other entities in the 1970s and ’80s to establish an international football league, the NFL-backed World League of Football launched in 1991. Featuring six teams from the United States, one from Canada and three from Europe, the spring league lost money but provided evidence that there was a market for American football in Europe, leading to the establishment of NFL Europe.
But NFL bosses have long had wider ambitions. The league staged 13 games in Tokyo, beginning in 1976, and planned exhibitions for 2007 and 2009 in China that were ultimately canceled. These attempts did not have the same success as in Europe.
Beyond exhibitions
The NFL’s outreach in Latin America has been decades in the making. After six exhibition matches in Mexico between 1978 and 2001, the NFL chose Mexico City as the venue of its first regular season game outside the United States.
In 2005, it pitted the Arizona Cardinals against the San Francisco 49ers at Estadio Azteca in Mexico City. Marketed as “Fútbol Americano,” it drew the largest attendance in NFL history, with over 103,000 spectators.
The following year, Goodell was named commissioner and announced that the NFL would focus future international efforts on regular-season games.
The U.K. was a safe bet due to the established stadium infrastructure and the country’s small but passionate fan base. The NFL International Series was played exclusively in London between 2007 and 2016.
But in 2016, the NFL finally returned to Mexico City, staging a regular-season game between the Oakland – now Las Vegas – Raiders and Houston Texans.
And after the completion of upgrades to Latin America’s largest stadium, Estadio Azteca, the NFL will return to Mexico City in 2026, along with games in Munich, Berlin and London. Future plans include expanding the series to include Sydney, Australia, and Rio de Janeiro, Brazil, in 2026.
The International Player Pathway program also offers players from outside the United States an opportunity to train and earn a roster spot on an NFL team. The hope is that future Latin American players could help expand the sport in their home countries, similar to how Yao Ming expanded the NBA fan base in China after joining the Houston Rockets, and Shohei Ohtani did the same for baseball in Japan while playing in Los Angeles.
Heading south of the border
The NFL’s strategy has gained the league a foothold in Latin America.
Mexico and Brazil have become the two largest international markets for the NFL, with nearly 40 million fans in each of the nations.
Although this represents a fraction of the overall sports fans in each nation, the raw numbers match the overall Latino fan base in the United States. In recent years the NFL has celebrated Latino Heritage Month through its Por La Cultura campaign, highlighting Latino players past and present.
Latin America also offers practical advantages. Mexico has long had access to NFL games as the southern neighbor to the United States, with the Dallas Cowboys among the most popular teams in Mexico.
For broadcasters, Central and South America offer less disruption in regards to time zones. Games in Europe start as early as 6:30 a.m. for West Coast fans, whereas Mexico City follows Central time, and Brasilia time is only one to two hours ahead of Eastern time.
The NFL’s expansion plans are not without criticism. Domestically, fans have complained that teams playing outside the U.S. borders means one less home game for season-ticket holders. And some teams have embraced international games more than others.
Another criticism is the league, which has reported revenues of over US$23 billion during the 2024-25 season – nearly double any other U.S.-based league – is using its resources to displace local sports. There are also those who see expansion of the league as a form of cultural imperialism. These criticisms often intersect with long-held ideas around the league promoting militarism, nationalism and American exceptionalism.
Bad Bunny: No Hail Mary attempt
For sure, the choice of Bad Bunny as the halftime pick is controversial, given the current political climate around immigration. The artist removed tour dates on the U.S. mainland in 2025 due to concerns about ICE targeting fans at his concerts, a concern reinforced by threats from the Department of Homeland Security that they would do just that at the Super Bowl.
But in sticking with Bad Bunny, the NFL is showing it is willing to face down a section of its traditional support and bet instead on Latin American fans not just tuning in for the halftime show but for the whole game – and falling in love with football, too.
Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Why Major League Baseball keeps coming back to Japan
Major League Baseball’s long-standing relationship with Japan was highlighted during the Tokyo Series in March 2025, featuring the Dodgers and Cubs. The event generated significant revenue and broke viewership records. Japanese players, like Ichiro Suzuki and Shohei Ohtani, have boosted MLB’s global presence, indicating successful international investment.
Jared Bahir Browsh, University of Colorado Boulder
Why Major League Baseball keeps coming back to Japan
When Shohei Ohtani stepped onto the field at the Tokyo Dome in March 2025, he wasn’t just playing a game – he was carrying forward more than 100 years of baseball ties between the U.S. and Japan.
That history was front and center when the Los Angeles Dodgers and Chicago Cubs opened their 2025 regular season facing off in the Tokyo Series on March 18 and 19. The two games featured several players from Japan, capping a slate of events that included four exhibition games against Japanese professional teams.
It was a massive financial success. Marking MLB’s first return to Tokyo since 2019, the series generated over US$35 million in ticket sales and sponsorship revenue and $40 million in merchandise sales.
The first game of the Tokyo Series broke viewership records in Japan.
For MLB, which has seen significant viewership growth this season, it was proof that its investment in Japan and international baseball over the past three decades has been paying off.
Baseball’s early journey to Japan
Baseball, which is by far the most popular sport in Japan, was introduced to the nation during the Meiji Restoration in the late 19th century.
American baseball promoters were quick to see the potential of the Japanese market, touring the country as early as 1908. The most famous such tour took place in 1934 and featured a number of American League All-Stars, including Babe Ruth and catcher Moe Berg, who was later revealed to be a U.S. spy.
That trip had a long legacy. The U.S. All-Stars faced a team called The Greater Japan Tokyo Baseball Club, which, a year later, barnstormed in the United States. When they played the San Francisco Seals, the Seals’ manager, Lefty O’Doul – who later trained baseball players in Japan – suggested a name change to better promote the team for an American audience.
Commenting that Tokyo is the New York of Japan, O’Doul suggested they take on one of their team names. And since “Yankee” is a uniquely American term, The Greater Japan Tokyo Baseball Club was reborn as the Tokyo (Yomiuri) Giants.
When the Giants returned to Japan, the Japanese Baseball League was formed, which was reorganized into Nippon Professional Baseball in 1950. The Giants have gone on to dominate the NPB, winning 22 Japan Series and producing Sadaharu Oh, who hit 868 home runs during his illustrious career.
Breaking into MLB
The first Japanese-born MLB player, Masanori Murakami, debuted for the San Francisco Giants in September 1964. But his arrival wound up sparking a contractual tug-of-war between the NPB and MLB. To prevent future disputes, the two leagues signed an agreement in 1967 that essentially blocked MLB teams from signing Japanese players.
By the 1990s, this agreement became untenable, as some Japanese players in NPB became frustrated by their lack of negotiating power. After the Kintetsu Buffaloes refused to give Hideo Nomo a multiyear contract after the 1994 season, his agent found a loophole in the “voluntary retirement clause” that would allow him to sign with an MLB franchise. He signed with the Los Angeles Dodgers in February 1995.
Nomo’s impact was immeasurable. His “tornado” windup and early success made him one of the most popular players in the major leagues, which was recovering from the cancellation of the World Series the previous year. In Japan, “Nomo fever” took hold, with large crowds gathering television screens in public to watch him play, even though his games aired in the morning. Nomo helped drive Japanese sponsorship and television rights as his first season ended with him winning National League Rookie of the Year.
But within a few years, disputes over contracts soon showed the need for new rules. This ultimately led to the establishment of posting rules for NPB players looking to transition to the major leagues.
The rules have shifted some since they were set out in late 1998, but if a player declares their intention to leave NPB, then MLB teams have a 45-day window to negotiate. If the player from NPB is under 25 or has less than nine years of professional experience, they’re subject to the limited MLB signing pool for international players. Otherwise, they’re declared a free agent.
A wave of stars
The new rules led many more Japanese players to join major league baseball from Nippon Professional Baseball: Of the 81 Japanese players who’ve played in the majors, all but four played in NPB before their debut. Ichiro Suzuki, who became the first Japanese player inducted into the National Baseball Hall of Fame, was also the first Japanese position player to make the leap.
Other players, like Hideki Matsui, the only Japanese player to be named World Series MVP, continued the success. And then came Ohtani, a two-way superstar who both hits and pitches, drawing comparisons to Babe Ruth.
For MLB, Japanese players haven’t just boosted performance on the field – they’ve expanded its global fan base. The Dodgers brought in over $120 million in increased revenue in Ohtani’s first year alone, easily covering his salary even with Ohtani signing the richest contract in baseball history. The franchise has also seen its value increase by at least 23% to nearly $8 billion. MLB has also seen a significant increase in viewership over the past two seasons, partially driven by the growing interest from Japan.
As American sports leagues deal with an increasingly distracted, fragmented domestic audience, it’s not surprising that they’re looking abroad for growth. And as MLB teams prepare to court another wave of Japanese stars this offseason, it’s clear that its decades-long investment in Japan is paying off.
Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder
This article is republished from The Conversation under a Creative Commons license. Read the original article.
The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.
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Senior Pickleball Report
People of Pickleball Podcast Episode: PickleCon 2025 Tournament Director Joins Sleeves!
Mike “Sleeves” Sliwa interviews Kelsea Thompson, Tournament Director of PickleCon 2025, discussing her journey in pickleball and details of the event happening from August 7-10 in Kansas City, Missouri.
Last Updated on August 6, 2025 by Rod Washington
Join host Mike “Sleeves” Sliwa as he sits down with Kelsea Thompson, Tournament Director of PickleCon 2025, for an inspiring conversation about passion, pickleball, and one of the sport’s most anticipated events.
In this engaging episode, Kelsea shares her personal journey into the world of pickleball – from her first time picking up a paddle to becoming the driving force behind PickleCon’s tournament operations. Discover how her love for the sport evolved and what led her to take on the massive responsibility of organizing tournaments for thousands of players.
Published May 30, 2025
Kelsea provides an insider’s look at PickleCon 2025, taking place August 7-10 in Kansas City, Missouri. Learn about this all-inclusive pickleball paradise that transforms 400,000 square feet of convention space into the ultimate destination for players of every skill level. From competitive tournaments and pro clinics to glow-in-the-dark matches and social events, PickleCon truly offers something for everyone in the pickleball community.
Whether you’re a competitive player, casual enthusiast, skill-building learner, industry professional, or simply a pickleball fan, this episode will give you the inside scoop on what makes PickleCon a must-attend event. Kelsea discusses the unique challenges of organizing such a comprehensive event and shares her vision for creating an unforgettable experience that celebrates everything we love about pickleball.
Don’t miss this opportunity to hear from one of the key figures making PickleCon 2025 possible – and start planning your trip to Kansas City this August!
PickleCon 2025: August 7-10, Kansas City, MO
Learn more: https://www.picklecon.com
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game.
STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.
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