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Operation Good Food & Beverages Addresses Growing Health Crisis Through Launch of Youth-led Movement Counteracting Unhealthy Food Marketing

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Campaign is working with Black youth and influencers to promote healthier food options and calling on the National Restaurant Association to promote menu changes

BALTIMORE /PRNewswire/ — Today, the Council on Black Health, a research and action network dedicated to improving Black health nationwide, launched a new, national campaign, Operation Good Food & Beverages (OGF&B), to engage Black youth in a movement to promote healthier food and beverage options and counteract widespread unhealthy food marketing. OGF&B is an initiative by and for Black youth who recognize the history of unhealthy food marketing and speak out on the need for healthy foods and beverages to be more available and promoted in Black communities.

The effort is in partnership with HeartSmiles, the Center for Science in the Public Interest, and the Rudd Center for Food Policy and Health at the University of Connecticut, and with support from the Bloomberg American Health Initiative at the Johns Hopkins Bloomberg School of Public Health, and Evoke, a global brand, experience, and communications platform.

OGF&B addresses a growing and urgent health crisis in the Black community. According to the Centers for Disease Control and Prevention, Black communities experience a heavy burden of obesity, diabetes, and cardiovascular diseases. This is fueled in part by higher-than-average exposure of Black youth to the marketing of fast foods, sugary drinks, and other unhealthy products. Analyses from the Rudd Center for Food Policy and Health found that in 2019, Black youth viewed, on average, nearly three fast-food ads per day – 75 percent more than their White counterparts. 

“Patterns of racially targeted marketing of unhealthy food and beverages have not improved to any significant degree despite decades of public health criticism and calls for companies to change them,” said Shiriki Kumanyika, PhD, MPH, a research professor at Drexel University’s Dornsife School of Public Health and a lead researcher for OGF&B. “We believe a positive approach that expresses Black community views about the benefits of healthy foods and connects good foods to Black culture can spark change.”

Healthy eating has long played an influential role in Black communities. During the Civil Rights Movement, plant-based diets were central to many Black activists who saw the diet as a pathway to Black health and liberation. Today, for reasons from achieving health goals to connecting with African heritage, Black youth are among those spearheading the plant-based movement, with 50 percent of vegans identifying as Black or Latino.

OGF&B highlights the positive impact marketing of healthy foods and beverages can have on Black community health and well-being through the eyes of Black youth, who have contributed directly to the project through development of the website and social media channels, including content and videos. The campaign’s new website features community-inspired and nutritionist-approved recipes that can be used as part of a seven-day healthy food challenge, and it is working with Black influencers on TikTok and Instagram to help amplify the message. The campaign is also calling on the National Restaurant Association, via a petition on Change.org, to encourage its 380,000 member restaurants to apply existing Kids LiveWell nutrition standards to menu items that are popular with Black youth up to age 18 instead of the current age 12 and commit to promoting these healthier options. Through these efforts, OGF&B aims to amplify Black youth voices. and tackle an ongoing problem.

“Black youth will be the voice of this movement, but we all have a role to play,” said Kumanyika. “We hope that parents, advocates, advertisers, restaurants, food and beverage companies, celebrities and policymakers will all step up and join us to say now is the time to promote better food and beverage options in our communities. Our youth deserve it.”

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ABOUT OPERATION GOOD FOOD & BEVERAGES

Operation Good Food & Beverages was developed with youth leadership from HeartSmilesMD, an enrichment and leadership development program serving youth in Baltimore’s most underserved communities, and is a project launched by the Council on Black Health, a research and action network dedicated to improving Black health nationwide. Support is provided by the Bloomberg American Health Initiative. Learn more at operationgoodfb.com and follow the campaign on TikTok and Instagram.

ABOUT THE BLOOMBERG AMERICAN HEALTH INITIATIVE

Through education, research, and practice, the Bloomberg American Health Initiative aims to impact five challenges to the nation’s health: addiction and overdose, adolescent health, environmental challenges, obesity and the food system, and violence. One part of the Initiative, the Bloomberg Fellows Program, offers full scholarships for MPH and DrPH degrees for individuals working on the front lines to advance health in the U.S. The Initiative was founded with a gift from Bloomberg Philanthropies in honor of the centennial of the Johns Hopkins Bloomberg School of Public Health. Learn more at americanhealth.jhu.edu.

ABOUT EVOKE

Evoke provided several pro bono services for the OGF&B campaign including creative, strategic, and social media direction along with media buying. Evoke is a leading global brand, experience, and communications platform, purpose-built to make health more human™. Organized by global practice areas and specialty agencies, Evoke uses data-driven insights, creativity, and applied innovation to solve the most complex of challenges in today’s healthcare market. Evoke is a platform for clients, talent, and the communities they serve to unlock their full potential. For more information, visit Evokegroup.com.

SOURCE Operation Good Food & Beverages

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At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/category/food-and-beverage

You can also find food and beverage-related videos on our YouTube channel, where we regularly post new content and share tips, recipes, and demonstrations. https://youtube.com/playlist?list=PLEhXBupt8tVynuUhpQZMxQt4lvPmOiAtQ&si=InDwc7YaB0KIwmxy

The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.

https://stmdailynews.com/category/the-bridge

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts

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Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

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Food and Beverage

Creative Easter Cakes

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Celebrate the holiday with tasty desserts and time with family

(Family Features) Sweet, delicious treats make Easter celebrations magical, putting the final touch on brunch, lunch or dinner gatherings. Whether your crowd enjoys the sweet-tart combination of fruit-infused cakes, mini bundts with personalized decorations or rich, creamy cheesecake, the dessert table is 17387 QR codesure to be popular.

Blueberry Lemon Bundt Cake and Carrot Cheesecake from “Cookin’ Savvy” are perfect desserts for sharing with loved ones, made with little effort and a lot of love. You can even let little ones help in the kitchen with Fun Mini Easter Bundts by allowing their creativity to run wild – just hand over the icing and chocolate toppers then watch the artistry unfold.

To ensure your feast goes off without a hitch, create these tempting cakes the day before for a no-hassle Easter.

Find more ways to elevate Easter celebrations with food by visiting Culinary.net.

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Blueberry Lemon Bundt Cake

Recipe courtesy of “Cookin’ Savvy
Yield: 1 cake

  • 1 pint fresh blueberries, rinsed
  • 1 box lemon cake mix
  • 1 stick butter, melted
  • 4 eggs
  • 1 cup milk

Glaze:

  • 3 tablespoons melted butter
  • 1 cup powdered sugar
  • 3 tablespoons milk
  1. Heat oven to 350 F.
  2. Grease bundt pan and place rinsed blueberries in bottom. Mix cake mix, butter, eggs and milk; pour on top of blueberries. Bake 35 minutes. Let cool and remove from pan.
  3. To make glaze: Mix butter, sugar and milk then pour over cake.
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Fun Mini Easter Bundts

Recipe courtesy of “Cookin’ Savvy
Yield: 24 mini bundts

  • 1 box confetti cake mix
  • 1 stick butter, melted
  • 4 eggs
  • 1 cup milk

Chocolate Toppers:

  • 1 cup each color melting chips of desired colors
  • silicone Easter candy molds of desired shapes
  • 1 pouch ready-made green icing
  1. Heat oven to 350 F.
  2. Mix cake mix, butter, eggs and milk. Pour into greased mini bundt pan and bake 20-25 minutes. Let cool and remove from pan.
  3. To make chocolate toppers: In bowl for each color, melt melting chips in 1-minute intervals in microwave until thoroughly melted. Pour into baggies and snip corner. Pipe melted chips into molds and freeze 15-20 minutes. Pipe green icing onto mini bundt cakes for “grass” then place chocolate mold pieces on top.

Substitution: Save time on toppers by replacing with store-bought chocolate bunnies, eggs, crosses or marshmallow bunnies.

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Carrot Cheesecake

Recipe courtesy of “Cookin’ Savvy
Yield: 1 cake

Cake:

  • 1 box spice cake mix
  • 1 cup grated carrot
  • 1 cup coconut
  • 4 eggs
  • 1 stick butter, melted
  • 2/3 cup vanilla Greek yogurt

Cheesecake:

  • 1 cup heavy whipping cream
  • 3 tablespoons sugar
  • 8 ounces cream cheese, softened
  • 1 teaspoon vanilla
  • 1/2 cup powdered sugar

Topping:

  • 1/2 cup chopped walnuts
  • 1/2 cup chopped white chocolate chips
  1. Heat oven to 350 F.
  2. To make cake: Mix cake mix with carrot and coconut. Using hand mixer, blend in eggs, butter and yogurt. Pour mixture into greased springform pan and bake 30 minutes. Let completely cool in pan.
  3. To make cheesecake: Using hand mixer, whip whipping cream and sugar to form whipped cream and set aside.
  4. Using hand mixer, whip cream cheese, vanilla and powdered sugar. Add in whipped cream and mix. Pour onto completely cooled carrot cake in springform pan. Let set in refrigerator at least 4 hours or overnight before unspringing pan.
  5. For topping: Sprinkle chopped nuts and chocolate chips on cake before serving.

Tip: For extra festive appearance, add desired Easter candy on top.

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SOURCE:
Culinary.net

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Food and Beverage

5 Time-Saving Cooking Tips for Busy Families

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(Family Features) When it comes to sit-down family meals, one thing is for certain: It feels like you never have enough time. With your hectic schedule – full days at school and work, afternoon sports practices for the kiddos and plans with friends on the weekends – preparing a home cooked meal everyone will love can be daunting.

Busy Families

However, that time together in the kitchen and at the table is valuable. It offers an opportunity to bond through shared meals and gives kids a chance to learn life skills, such as measuring ingredients, simple cooking methods and properly seasoning favorite dishes. Dining at home also promotes healthier eating habits like portion control.

By rethinking your approach to home cooking, you can bring back family meals for those special moments together. Call your loved ones together and plan for fresh, homemade recipes with these easy steps.

Plan the Menu in Advance
Thinking about the week (or two) ahead can help avoid last-minute decisions to hit the drive thru. Pick a day – many families opt for Sunday evenings – you can sit down together and schedule meals for the upcoming week. If you can, try and plan dishes little ones can help with so the whole family can get involved. Make sure everyone feels included by allowing each member of the family to pick a recipe for the week. Be flexible and keep in mind plans may change. Try to plan at least one recipe you can make in 30 minutes or less so you can be prepared for the unexpected, and remember to take advantage of hands-off cooking methods like the slow cooker.

Use Ready-to-Cook Ingredients
With fresh, flavorful ingredients from The Little Potato Company, busy families have more options to choose from for meals the whole family will love. For easy and delicious oven-roasted or grilled potatoes, A Little Garlic & Parmesan Oven or Grill Ready Little Potatoes deliver a classic garlic and cheese flavor. Perfect for those seeking plant-based options, they’re an easy side to serve with your favorite main courses.

Grocery Shop Online
If the thought of hunting the store aisles for that one missing ingredient keeps you awake at night, online grocery shopping can save you the time and hassle. While meal planning for the week, jot down a list of each ingredient you’ll need for those recipes then add everything to your digital cart in minutes. Some stores and services even offer delivery so you can collect groceries right off your front porch. An added bonus: Shopping online means you can mindfully plan your shopping list with groceries you actually need.

Take Advantage of Quick Cooking Methods
On those hectic evenings when you don’t even have time to let the oven preheat, look to the microwave for salvation. Combining the sweetness of honey with a little heat from chili, A Little Hot Honey Microwave Ready Little Potatoes provide a pop of flavor that’s ready in minutes. Simply heat the potatoes in the microwavable tray for 5 minutes, sprinkle on the hot honey seasoning pack and enjoy. Because they come pre-washed, require no peeling and are small enough they don’t need to be cut, you can spend less time in the kitchen and more time around the table.

Ask for Help in the Kitchen
Even the simplest of recipes is bound to require a little work in the kitchen. Make cooking at home a family affair by asking loved ones to help set the table, put away leftovers and wash dishes so you can focus on conversation instead of cleanup.

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Visit littlepotatoes.com to find a store near you and more quick, convenient family meal solutions.

Photos courtesy of Shutterstock

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SOURCE:
The Little Potato Company


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Food and Beverage

Even the Pickiest Pick SeaPak: New Campaign Brings Fun to Family Meals Ahead of The First Annual National Picky Eaters Day

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Pickiest Pick SeaPack
Whether it’s crispy popcorn shrimp, buttery shrimp scampi, or tasty jumbo butterfly shrimp, there’s no wrong pick with SeaPak.

With a family of adorable otters, a touch of whimsy, and delicious, kid-approved seafood, SeaPak is making meals easier and tastier for parents everywhere.

ST. SIMONS ISLAND, Ga. /PRNewswire/ — When it comes to picky eaters, parents have tried almost every negotiation tactic to get their kids to eat something new. Now with SeaPak’s help, amplified through their Even the Pickiest Pick SeaPak campaign, there’s a delicious new way to win during meals. This fun and creative marketing campaign from America’s No. 1 frozen shrimp brand makes its debut just as Lent begins and right before the newly established National Picky Eaters Day on April 4.

Raise your hand if you can relate – we all know a picky eater. SeaPak can turn mealtime into a breeze.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/seapak/9309951-en-seapak-family-meals-national-picky-eaters-day

“With our Even the Pickiest Pick SeaPak campaign, we’re showing that shrimp and other seafood can be a real game-changer for families with picky eaters,” said Ciera Womack, Director of Marketing, Seafood at Rich Products Corp., parent company of SeaPak. “And with the launch of National Picky Eaters Day, we’re giving parents a reason to celebrate those little wins. SeaPak’s crispy, kid-approved favorites like Classic Popcorn Shrimp and Crunchy Shrimp Poppers are easy and delicious ways to make mealtimes a success.”

The new holiday, created by SeaPak, celebrates small mealtime victories and helps parents find stress-free ways to expand their kids’ food horizons. Backed by a national survey of 2,000 parents of school-aged children, conducted by Talker Research on behalf of SeaPak, the holiday taps into the universal struggle of picky eating — and offers tasty solutions that even the pickiest eaters will pick.

SeaPak’s survey revealed that parents spend an average of 67 hours a year negotiating with their picky eaters. It also highlighted some of the most common reasons behind food refusals:

  • 37% of parents say veggies are the biggest source of food meltdowns for their children.
  • 33% of kids reject foods based on smell.
  • 32% say no just because of how food looks.
  • 26% of parents used to be picky eaters themselves — and still are today.

While some foods may never fly with certain kids, the survey found that seafood is a real crowd-pleaser: In fact, 32% of parents say their kids always say yes to shrimp.

To help bring these insights to life, SeaPak partnered with creative agency EP+ Co and Jim Henson’s Creature Shop to create The Otterfords, a family of lovable sea otter puppets who know all too well what it’s like to have a picky eater at the table. Sea otters eat 25% of their body weight in food each day, their diet consisting of a tasty seafood medley – that’s about 4 pounds of shrimp daily!  Designed by the legendary company behind the Muppets, these charming, shrimp-loving characters star in SeaPak’s latest campaign, proving that sea otters and humans can agree on one thing: Seafood is delicious.

“Our goal has always been to make mealtimes more fun and stress-free,” Womack added. “With The Otterfords, our Even the Pickiest Pick SeaPak campaign, and National Picky Eaters Day, we’re giving parents a lighthearted way to connect with their kids about trying new foods — and showing that seafood is something even picky eaters will pick.”

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SeaPak is inviting parents to join the National Picky Eaters Day celebration on April 4 by sharing their successes on social media using #PickyEatersDay, trying a “picky eater-approved” meal with their family, and swapping tips with other parents on how to make meals easier.

For more information on National Picky Eaters Day, visit nationaltoday.com/national-picky-eaters-day/, and to explore picky-eater-friendly seafood options, visit seapak.com.

SOURCE SeaPak


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