Food and Beverage
Operation Good Food & Beverages Addresses Growing Health Crisis Through Launch of Youth-led Movement Counteracting Unhealthy Food Marketing
Campaign is working with Black youth and influencers to promote healthier food options and calling on the National Restaurant Association to promote menu changes
BALTIMORE /PRNewswire/ — Today, the Council on Black Health, a research and action network dedicated to improving Black health nationwide, launched a new, national campaign, Operation Good Food & Beverages (OGF&B), to engage Black youth in a movement to promote healthier food and beverage options and counteract widespread unhealthy food marketing. OGF&B is an initiative by and for Black youth who recognize the history of unhealthy food marketing and speak out on the need for healthy foods and beverages to be more available and promoted in Black communities.
The effort is in partnership with HeartSmiles, the Center for Science in the Public Interest, and the Rudd Center for Food Policy and Health at the University of Connecticut, and with support from the Bloomberg American Health Initiative at the Johns Hopkins Bloomberg School of Public Health, and Evoke, a global brand, experience, and communications platform.
OGF&B addresses a growing and urgent health crisis in the Black community. According to the Centers for Disease Control and Prevention, Black communities experience a heavy burden of obesity, diabetes, and cardiovascular diseases. This is fueled in part by higher-than-average exposure of Black youth to the marketing of fast foods, sugary drinks, and other unhealthy products. Analyses from the Rudd Center for Food Policy and Health found that in 2019, Black youth viewed, on average, nearly three fast-food ads per day – 75 percent more than their White counterparts.
“Patterns of racially targeted marketing of unhealthy food and beverages have not improved to any significant degree despite decades of public health criticism and calls for companies to change them,” said Shiriki Kumanyika, PhD, MPH, a research professor at Drexel University’s Dornsife School of Public Health and a lead researcher for OGF&B. “We believe a positive approach that expresses Black community views about the benefits of healthy foods and connects good foods to Black culture can spark change.”
Healthy eating has long played an influential role in Black communities. During the Civil Rights Movement, plant-based diets were central to many Black activists who saw the diet as a pathway to Black health and liberation. Today, for reasons from achieving health goals to connecting with African heritage, Black youth are among those spearheading the plant-based movement, with 50 percent of vegans identifying as Black or Latino.
OGF&B highlights the positive impact marketing of healthy foods and beverages can have on Black community health and well-being through the eyes of Black youth, who have contributed directly to the project through development of the website and social media channels, including content and videos. The campaign’s new website features community-inspired and nutritionist-approved recipes that can be used as part of a seven-day healthy food challenge, and it is working with Black influencers on TikTok and Instagram to help amplify the message. The campaign is also calling on the National Restaurant Association, via a petition on Change.org, to encourage its 380,000 member restaurants to apply existing Kids LiveWell nutrition standards to menu items that are popular with Black youth up to age 18 instead of the current age 12 and commit to promoting these healthier options. Through these efforts, OGF&B aims to amplify Black youth voices. and tackle an ongoing problem.
“Black youth will be the voice of this movement, but we all have a role to play,” said Kumanyika. “We hope that parents, advocates, advertisers, restaurants, food and beverage companies, celebrities and policymakers will all step up and join us to say now is the time to promote better food and beverage options in our communities. Our youth deserve it.”
ABOUT OPERATION GOOD FOOD & BEVERAGES
Operation Good Food & Beverages was developed with youth leadership from HeartSmilesMD, an enrichment and leadership development program serving youth in Baltimore’s most underserved communities, and is a project launched by the Council on Black Health, a research and action network dedicated to improving Black health nationwide. Support is provided by the Bloomberg American Health Initiative. Learn more at operationgoodfb.com and follow the campaign on TikTok and Instagram.
ABOUT THE BLOOMBERG AMERICAN HEALTH INITIATIVE
Through education, research, and practice, the Bloomberg American Health Initiative aims to impact five challenges to the nation’s health: addiction and overdose, adolescent health, environmental challenges, obesity and the food system, and violence. One part of the Initiative, the Bloomberg Fellows Program, offers full scholarships for MPH and DrPH degrees for individuals working on the front lines to advance health in the U.S. The Initiative was founded with a gift from Bloomberg Philanthropies in honor of the centennial of the Johns Hopkins Bloomberg School of Public Health. Learn more at americanhealth.jhu.edu.
ABOUT EVOKE
Evoke provided several pro bono services for the OGF&B campaign including creative, strategic, and social media direction along with media buying. Evoke is a leading global brand, experience, and communications platform, purpose-built to make health more human™. Organized by global practice areas and specialty agencies, Evoke uses data-driven insights, creativity, and applied innovation to solve the most complex of challenges in today’s healthcare market. Evoke is a platform for clients, talent, and the communities they serve to unlock their full potential. For more information, visit Evokegroup.com.
SOURCE Operation Good Food & Beverages
(Family Features) Lo que usted come y bebe, así como su nivel de actividad y sus hábitos, afectan la salud de su corazón y cerebro y son esenciales para controlar la presión arterial, el colesterol y más. La presión arterial alta (lecturas consistentemente superiores a 130/80 mm Hg) es una de las principales causas y un factor de riesgo controlable de enfermedades cardíacas y ataques o derrames cerebrales, así como de otros problemas como insuficiencia renal, pérdida de visión y problemas sexuales.
De hecho, casi la mitad de todos los adultos estadounidenses tienen presión arterial alta (hipertensión), según los Centros para el Control y la Prevención de Enfermedades, pero es posible que muchos ni siquiera se den cuenta de que la tienen a menos que experimenten otras complicaciones. Es más, el origen étnico también puede influir en sus factores de riesgo.
Por ejemplo, según la American Heart Association (Asociación Americana del Corazón), los adultos hispanos tienen una de las prevalencias más altas de presión arterial mal controlada, que es uno de los principales factores de riesgo de enfermedad cardíaca. Debido a barreras sistémicas de larga data, como la falta histórica de acceso a la atención de la salud y alimentos nutritivos, la comunidad hispana y latina se ve afectada de manera desproporcionada por enfermedades cardíacas y problemas de salud relacionados.
Las mujeres negras en edad fértil tienen más del doble de probabilidades de tener presión arterial descontrolada que las blancas, según una investigación presentada en una edición especial Go Red for Women del “Journal of the American Heart Association”. Además, la inseguridad alimentaria o la falta de acceso a alimentos saludables adecuados, que es uno de los factores sociales que pueden afectar el riesgo de presión arterial alta, es mayor entre las mujeres hispanas y negras en comparación con las mujeres blancas.
Para ayudar a mantener la presión arterial por debajo de 120/80 mm Hg y controlar los factores de riesgo, la American Heart Association, con el apoyo nacional de Elevance Health Foundation, recomienda estos cambios en el estilo de vida.
Mantener un peso saludable. Si tiene sobrepeso o es obeso, tiene un mayor riesgo de sufrir presión arterial alta. Perder tan solo 10 libras (o entre el 3 y el 5 % de su peso corporal) puede brindar beneficios para la salud, incluida la reducción o prevención de la presión arterial alta. Hable con su proveedor de cuidados de salud sobre un enfoque saludable para perder peso, incluida la ingesta calórica y las actividades que pueden ayudar tanto a perder como a mantener el peso.
Comer más saludable. Comer frutas y verduras, como mangos, aguacates y arándanos, puede reducir la presión arterial con el tiempo. Otras opciones inteligentes incluyen nueces y semillas, cereales integrales, lácteos bajos en grasa, proteínas magras y pescado. El plan de alimentaciónEnfoques dietéticos para detener la hipertensión (Dietary Approaches to Stop Hypertension) o DASH, está orientado a reducir la presión arterial y ayuda a crear un estilo de alimentación saludable para el corazón.
Reducir el sodio. Los estadounidenses consumen hasta el 75 % de su sodio de alimentos procesados como sopas, salsa de tomate, condimentos y productos enlatados. Para reducir el consumo, lea las etiquetas cuando compre y elija versiones bajas en sodio de sus comidas favoritas, omita la sal de mesa y considere especias y hierbas como alternativas de condimento.
Controlar el estrés. Se sabe que el estrés contribuye a los factores de riesgo de presión arterial alta, como la mala alimentación y el consumo excesivo de alcohol. Practicar técnicas de relajación, como el yoga o la respiración profunda, practicar la gratitud y hacer cosas que disfrute, pueden ayudar a reducir el estrés.
Estar activo. La actividad física no solo ayuda a controlar la presión arterial alta, sino que también ayuda a controlar el peso, fortalece el corazón y reduce los niveles de estrés. La American Heart Association recomienda al menos 150 minutos por semana de actividad física de intensidad moderada, como caminar a paso ligero.
Limitar el alcohol. Beber demasiado alcohol puede aumentar la presión arterial. Si bebe, limite su consumo a no más de dos tragos por día para los hombres y un trago por día para las mujeres.
Dejar de fumar. Cada vez que fuma, provoca un aumento temporal de la presión arterial. Tanto fumar como exponerse al humo del tabaco ajeno también aumentan el riesgo de acumulación de placa dentro de las arterias, un proceso que se sabe que acelera la hipertensión.
Encuentre más consejos para controlar su presión arterial en Heart.org/highbloodpressure.
Fotos cortesía de Getty Images
SOURCE:
American Heart Association
Food and Beverage
CHIPOTLE DRIVES HOLIDAY GIFTING TO NEXT LEVEL WITH FAN-INSPIRED CAR NAPKIN HOLDER AND MYSTERY TEES
NEWPORT BEACH, Calif. /PRNewswire/ — Chipotle Mexican Grill (NYSE: CMG) today announced its latest Chipotle Goods merch drop just in time for holiday gifting. Starting November 30 at 9 a.m. PT, Car Napkin Holders and Mystery Tees will be available for purchase exclusively on www.chipotlegoods.com while supplies last.
Fan-Inspired Car Napkin Holder
Chipotle superfans are known to store “extra” Chipotle napkins in their cars (see HERE). This holiday, Chipotle is helping fans declutter their glove box with the gift they never knew they needed until now: a Chipotle Car Napkin Holder. Retailing for $30, each purchase includes a free entrée card*, giving fans an excuse to dine at Chipotle to restock their napkin supply before their next car mukbang. Limit four per order.
Artist Designed Mystery Tees
Chipotle has tapped four celebrated artists and creators to craft an exclusive line of Mystery Tees, perfect for gifting to oneself or the burrito lovers in your life. This limited-edition capsule collection features Chipotle-inspired designs from artists including:
- Small Talk Studio, a New York-based clothing brand known for their custom hand-drawn and embroidered garments.
- Sebastian Curi, a Los-Angeles based artist celebrated for his bold, bright and whimsical graphics.
- Julia Dufossé, an Austin-based graphic artist with a colorful, textured airbrushed aesthetic.
- Jasmin Sehra, a London-based illustrator and typographer with a playful, nostalgic visual identity.
Mystery Tees are made with sustainable 100% Organic Cotton, designed to minimize environmental impact. Priced at $25 each, with a limit of two per order, the mystery unfolds when the gift is unwrapped.
“Through artist-designed Mystery Tees and the fan-inspired Car Napkin Holder, we’ve curated unique goods for our passionate community to celebrate their true fandom,” said Chris Brandt, Chief Brand Officer.
New Holiday Gift Cards
Chipotle is also offering new physical and virtual holiday-themed gift cards, a great stocking stuffer for the foodies on your list. Fans can learn more and purchase Chipotle holiday e-gift cards at https://www.chipotle.com/gift-cards.
*Free Entree Legal Terms
Free Entree expires 12/31/24. Valid in the U.S. and Canada for a single free regular-priced entree. Must be surrendered upon redemption. May not be combined with other coupons, promotions or special offers. Void if reproduced or altered and where prohibited. Will not be replaced if lost or stolen. Not for resale. Not redeemable for cash. No cash value unless required by law, in which case it’s 1/100th of a cent. Additional restrictions may apply.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,300 restaurants as of September 30, 2023, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on the 2023 list for Fortune’s Most Admired Companies and Time Magazine’s Most Influential Companies. With over 110,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.
SOURCE Chipotle Mexican Grill, Inc.
LOUISVILLE, Ky. /PRNewswire/ — hi Seltzer, one of the fastest-growing THC-infused beverage companies in the United States, has partnered with the Professional Pickleball Association, becoming the official THC/hemp-derived beverage of the PPA tour. This partnership includes on-site sampling presence throughout the tour, digital billboard signage, online and broadcast presence and more. Upcoming events where adults can experience the brand and win some swag include OPEN in Lakeville, MN (March 7-10), OPEN in Austin, TX (March 14-17), CUP in North Carolina (April 3-7), OPEN in Houston, TX (April 12-15), OPEN in Dallas (May 30-June 2), CUP in Fort Lauderdale, FL (Oct 2-6), OPEN in Daytona Beach, FL (Oct 24-27), and SLAM in Dallas, TX (Nov 5-10).
“We are thrilled to bring professional pickleball players, amateurs, and fans alike together to celebrate this rising sport with a can of hi Seltzer in hand,” said Lou Police, CEO of hi Seltzer. “It has been an incredible year for the sport and tremendous growth for hi Seltzer, and we can’t wait to see where this engagement takes us.”
“hi Seltzer is a forward-thinking beverage company that prides itself on delivering innovative and high-quality products to consumers, and the PPA Tour is delighted to add hi Seltzer to its ever-growing partnership mix,” said Kim Pettit, Vice President of Partnerships for the PPA Tour. “We continuously strive to join forces with innovators in their respective industries, and hi Seltzer is certainly a leader. We look forward to a productive partnership.”
The zero calorie, zero sugar, zero alcohol, hemp (Delta 8)-infused Seltzer is the first THC beverage to utilize a cutting-edge nano-emulsified base ingredient that allows hi Seltzers to pour clean and clear every single time. Each drink contains 5mg of D8, which offers a more subdued and gentler high than other THC-infused products on the market. This perfect dose makes hi Seltzer an approachable and fun alternative to alcohol, allowing people to enjoy all the fun without the hangover.
hi Seltzer comes in five flavors, including Watermelon, Pineapple, Wild Berry, Real Cherry, and Lemon Lime, and is available in more than 3,000 stores across 23 states with distribution across the U.S. expanding every day – store availability can be found here. hi Seltzer is also available nationally direct-to-consumer through their website.
To learn more about hi Seltzer visit www.hiselzter.com and follow @hiseltzers on social media.
ABOUT hi SELTZER
hi Seltzer is a zero calorie, zero sugar, zero alcohol, hemp (Delta 8)-infused seltzer, made with only three ingredients. It is the first beverage to utilize a cutting-edge nano-emulsified base ingredient that allows for it to pour clean and clear every single time. Each 12oz can contains 5mg of D8, which offers a more subdued and gentler high than other THC-infused products on the market. This perfect dose makes hi Seltzer an approachable and fun alternative to alcohol allowing people to enjoy all the fun without the hangover. hi Seltzer comes in five flavors including Watermelon, Pineapple, Wild Berry, Real Cherry and Lemon Lime and is available in more than 3,000 stores across 23 states and is available nationally direct-to-consumer through their website.
ABOUT THE PROFESSIONAL PICKLEBALL ASSOCIATION
Founded in 2019, the Carvana PPA Tour is where pickleball’s top athletes go head-to-head to determine the best male and female players in the world. The Carvana PPA Tour organizes and conducts tournaments at world-class facilities across the country, establishes player rankings, and awards over $5.5 million in annual prize money during the 2023 season with equal play and pay. Inviting amateur players to also compete and “play where the pros play,” the Carvana PPA Tour offers divisions for every age group and skill level. Characterized by a uniquely festive and fun atmosphere, Carvana PPA Tour events deliver unparalleled experiences for fans on-site, including pro player meet-and-greets, clinics, food, beverages, live entertainment, giveaways, games, shopping, and VIP upgrades. For more information, go to www.ppatour.com, and follow us on social: Twitter, Instagram, YouTube, Facebook, LinkedIn.
SOURCE hi Seltzer
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