NEW YORK /PRNewswire/ — Maybelline New York announced a collaboration with Microsoft rolling out today that offers a new way to get ready for video calls with virtual makeup in Microsoft Teams.
The Maybelline Beauty App in Microsoft Teams allows users to adjust their personal style quickly and easily from directly within a Teams meeting. The virtual makeup looks provide a low-barrier way to try out different styles with the goal of democratizing makeup and empowering people with self-confidence, especially at work.
With this integration, Maybelline New York is taking its latest step into the digital makeup world.
“Maybelline’s mission is to give everyone self-confidence to express their beauty. Whether you are working in-person or virtually, feeling good about yourself can help put your best foot forward” said Trisha Ayyagari, Global Brand President of Maybelline New York. “That’s why we partnered with Microsoft Teams to develop virtual makeup looks – now even on the busiest day, you can put makeup on with just a click. We hope we make people’s lives a little easier.”
Powered by Modiface AI and developed in collaboration with the Geena Davis Institute to ensure representation of a broad and diverse population, Maybelline aims to provide users with a range of looks to best suit their meetings, while allowing them to explore different makeup looks, they might not have otherwise tried out.
Consider this your “virtual makeup bag,” equipped with all the must-have digital makeup products for our increasingly virtual world. With a simple click, users can choose from 12 makeup looks to complement their own natural look and effortlessly feel their best. Each look has a product breakdown so users can understand which Maybelline New York product and shade constitutes the virtual look and recreate it in real life. Maybelline New York is pioneering this innovation for the L’Oréal group. The virtual makeup looks are now globally available as an option in Teams video calls to those with a Teams enterprise license.
“At Microsoft, empowering people through technology is at the core of what we do,” said Nicole Herskowitz, Vice President, Microsoft Teams. “The new Maybelline Beauty App in Microsoft Teams is a great example of how, together with our partners, we are giving people more ways to express themselves in hybrid work environments using the power of AI.”
About Maybelline New York
Maybelline New York is one of the world’s leading cosmetics brands, present in over 120 countries worldwide and reaching 33 million consumers through its iconic long-wearing lipstick (Matte Ink) alone. The brand’s bestselling Fit Me Foundation has been available in 40 shades since 2017 to ensure everyone everywhere can find their perfect shade, tone, and texture fit (97% of shoppers found their fit in a consumer study!). Maybelline New York is committed to giving everyone the self-confidence to go after what they want through accessible, inclusive, and easy-to-use products.
Modiface is a leading provider of virtual try-on technology for the beauty industry. Founded in 2008, Modiface’s cutting-edge technology allows users to see themselves wearing different makeup and hair styles in real-time, using their own photo or live video feed. With a deep understanding of the beauty industry and a commitment to innovation, Modiface is dedicated to helping consumers find the perfect look and make informed purchase decisions.
About the Geena Davis Institute
The Geena Davis Institute on Gender in Media is a research-based, advocacy organization that works within the media and entertainment industry to improve gender representation for girls and women.
Crayola Teams Up with Kohl’s for Color-Forward, Limited-Edition Merchandise Line
EASTON, Pa., Sept. 26, 2023 /PRNewswire/ — Crayola, the brand that unites imagination and self-expression through color, and fashion retail giant Kohl’s are teaming up this holiday for the first-time to launch a merchandise collection, Crayola x Kohl’s, available exclusively at Kohl’s and on Kohls.com beginning Monday, October 2nd.
The limited-edition line, aimed at engaging consumers through color and creativity, features merchandise across several categories including fashion apparel, accessories, gifts, impulse buys, home décor and more. Stand-out products include joyful jammies for the whole family, a vibrant Jetson scooter, cheerful tabletop décor, and so much more. In addition, the merry home collection will feature extensions of the Crayola Colors of Kindness line, designed to amplify the conversation during this season of color with words of kindness and positive self-talk through scented candles, home décor and fun accessories.
“Crayola’s collaboration with Kohl’s will capture all the joy and excitement in retail this holiday season. The robust ensemble of merchandise will bring celebrations and traditions to colorful life with unexpected products that will surprise and delight,” said Warren Schorr, Crayola Senior Vice President, Business Development, Global Licensing and Experiences. “The Crayola x Kohl’s collection empowers kids and adults alike to express themselves through gift giving in bright colors and kind sentiments—including every shade of happy.”
To view and shop all the items in the Crayola x Kohl’s collection, consumers can head to Kohl’s stores nationwide and Kohls.com on October 2nd. Kohl’s Rewards members can access the collection on September 29th.
Crayola LLC, based in Easton, Pa., and a subsidiary of Hallmark Cards, Incorporated, stands as the global trailblazer in children’s creative expression products. Born from the iconic Crayola Crayon in 1903, the Crayola brand has blossomed into an expansive portfolio of art tools, crafting activities, toys, and digital platforms, allowing children to color their world in imaginative ways. Dive deeper at www.crayola.com or join the community at www.facebook.com/crayola.
VASELINE® INTRODUCES ITS MOST PREMIUM LINE YET, CREATED TO ADDRESS THE NEEDS OF BLACK & BROWN SKIN
Co-created with dermatologists who specialize in caring for skin of color, the new line contains premium skincare actives to deliver deep moisturization and advanced benefits normally found in face care
ENGLEWOOD CLIFFS, N.J. /PRNewswire-HISPANIC PR WIRE/ — Vaseline introduces Vaseline® Radiant X™, a new body care range formulated with premium skin care ingredients traditionally used for your face, created to specifically address the needs and concerns of Black and Brown skin including moisture imbalance, dark spots, and uneven skin tone.
As the go-to product for healing skin for many generations, Vaseline® believes everyone should have access to healthy-looking, radiant skin, but there are few brands that specifically cater to the needs and beauty benefits for melanin-rich skin, and often many skincare lines treat all skin the same.
By working with dermatologists who specialize in caring for and treating skin of color to develop the line, Vaseline led with a scientific approach to curate products made with effective ingredients that deliver skin solutions not traditionally found in body and especially at mass retail.
At the heart of the new line of products lies Vaseline® Radiant X™ Even Nourishing Tone Body Lotion that includes 1% niacinamide, a form of Vitamin B3, clinically proven to visibly reduce dark spots and even skin tone in just two weeks. The lotion also includes Unilever’s proprietary ultra-hydrating lipids to help skin replenish its own ceramides and foster a more resilient, healthier skin barrier. Using this technology as a building block to nourish skin allows active ingredients to penetrate deeper for better delivery of benefits and up to 72 hours of moisture.
“Through our longstanding work to improve access to equitable skin care, Vaseline knows the key to healthy-looking skin is not a one-size-fits-all approach. Yet, many products on the market treat all skin the same,” said Cara Sabin, President Beauty & Wellbeing at Unilever North America. “This is the insight that inspired Vaseline® Radiant X™. This new line leads with a scientific approach, incorporating the best of science and beauty benefits to effectively address specific skin concerns in the melanin-rich community, who often go underserved.”
Vaseline knows radiance isn’t a quick fix. Radiance is a science. The new premium line features four science-driven products:
- Even Tone Nourishing Body Lotion: This non-greasy & fast-absorbing body lotion is formulated with 1% niacinamide and is clinically proven to visibly reduce dark spots and even skin tone in just two weeks.
- Deep Nourishment Body Cream: This body cream is enriched with 100% shea butter to provide intense moisturization and 72 hours of moisture, leaving you with soft, smooth, and radiant skin.
- Replenishing Hydrating Body Oil: This quick-absorbing and non-sticky body oil is enriched with 1% lipids to help soften and revive dull skin.
- Deep Nourishment Hand Butter: This hand butter is made with 100% shea butter to provide intense moisturization without feeling greasy, providing silky soft, nourished, and radiant hands.
To accompany the new product line, Vaseline is also kicking off Two Weeks to Radiance – a launch campaign that touts the Vaseline® Radiant X™ Even Tone Nourishing Body Lotion’s clinically proven claim to visibly reduce dark spots and even skin tone in just two weeks. The program will consist of radiant skin care content and social giveaways. The brand will also be transforming the Malt House in Harlem, New York to Radiance House – an immersive experience that brings to life the science of radiance.
Since first introducing the world to the Original Healing Jelly 150 years ago, Vaseline® has been committed to caring for all skin. As the #1 dermatologist recommended brand for pure petroleum jelly, Vaseline is a trusted brand among doctors and a trusted household staple in homes.
Vaseline® believes that skin health is a right, not a privilege, and the Vaseline mission is to ensure skin health is more accessible to everyone, everywhere. Vaseline is committed to skin health for all through its initiatives, including See My Skin, the only online database designed to search for conditions on skin of color and connect people with the proper care they deserve, and the Vaseline Healing Project to provide affordable and comprehensive dermatological services to those who need it most.
Vaseline® products are available at food, drug, and mass retailers nationwide. For more information, visit www.vaseline.com, www.instagram.com/vaselinebrand, www.facebook.com/vaseline, www.twitter.com/vaselinebrand, or www.tiktok.com/@vaselinebrand.
About Unilever North America:
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 148,000 employees and generated sales of €52.4 billion in 2021. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic brands like Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
- Improving the health of the planet
- Improving people’s health, confidence and wellbeing
- Contributing to a fairer and more socially inclusive world
While there is still more to do, in the past year we’re proud to have achieved sector leadership in S&P’s Dow Jones Sustainability Index, ‘Triple A’ status in CDP’s Climate, Water and Forest benchmarks, and to be named as the top ranked company in the GlobeScan/SustainAbility Sustainability Leaders survey for the eleventh consecutive year.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
BLOOMINGDALE’S CELEBRATES 50 YEARS OF ITS ICONIC BIG BROWN BAG
The retailer rings in the anniversary with the Carousel @ Bloomingdale’s: Big Brown Bazaar, featuring exclusive collaborations, custom experiences, events, and activations
NEW YORK /PRNewswire/ — Bloomingdale’s today announces the 50th anniversary of its iconic Big Brown Bag. To celebrate 50 years of the globally recognized Brown Bag, Bloomingdale’s will be debuting a lineup of incredible partnerships, online and in-store activations at The Carousel @ Bloomingdale’s: Big Brown Bazaar, as well as events celebrating fall fashion trends through the milestone this September.
Bloomingdale’s, a renowned brand and pioneer of modern retail igniting trends and inspiring its customers, has stood the test of time. As an innovator, Bloomingdale’s knew that what you carry is as important as what’s inside, and The Big Brown Bag, featuring Massimo Vignelli’s “bloomingtype,” exudes simplicity in an iconic way. Initially created to accommodate the growing sales of pillows and blankets, the bag was then adapted to include a breadth of sizing with the introduction of both the “Medium and Little Brown Bags” more suitable for other products, cosmetics and accessories. The Big Brown Bag has grown to become a globally recognized and iconic calling card for fashion-conscious shoppers, as well as an incredible branding tool for Bloomingdale’s.
To commemorate this milestone and celebrate the anniversary, Bloomingdale’s has curated The Carousel @ Bloomingdale’s: The Big Brown Bazaar. The Carousel will feature limited-edition products designed and created to celebrate the most recognizable shopping bag in fashion. Shoppers will have access to exclusive collections in- store and online from MOTHER denim, Helmut Lang, Stoney Clover Lane, among others. New York must have items will be available from the Plaza Hotel, Economy Candy, and Kule x Café Panna, accompanied by 70’s inspired finds from Impala Skates and an assortment of merchandise in celebration of 50 years of NY Hip Hop. As part of the Bazaar, guests will also find a curated pickleball shop complete with essentials from Rally and exclusive paddle designs from Recess X Bloomingdale’s.
“The Big Brown Bag has become an incredible Bloomingdale’s marketing tool, and representing the first sustainable shopping bag, was truly ahead of its time,” says Frank Berman, Chief Marketing Officer at Bloomingdale’s. “We are a company that pushes to innovate and strives to be like none other and the Big Brown Bag is an exemplary product of this ethos. It has become a historical part of pop culture moments and an icon of the luxury lifestyle. The bag itself is synonymous with fashion and the Bloomingdale’s brand and we are thrilled to be celebrating its 50th anniversary with the launch of our incredible pop-up shop, unique merchandise, exclusive customer experiences, and in-store animation.”
To continue the excitement around the milestone anniversary, Bloomingdale’s is activating for shoppers in all stores across the country with the store’s first-ever “Big Brown Bash” on September 9 from 1-4pm. Shoppers are invited to fill up a limited-edition Brown Bag with a range of custom merchandise from brands including the iconic Bloomingdale’s Forty Carrots, Moleskine, and Alexa Leigh.
Throughout the month of September, and as a part of Bloomingdale’s b the change, customers can support Bloomingdale’s x FIT Sustainable Innovation Fund in partnership with the Fashion Institute of Technology (FIT), by rounding up in-store purchases up to the nearest dollar or making a donation at check-out. Donations will directly support FIT’s Genspace Scholars Program, where students research and experiment on creative approaches to sustainable design and materials.
For more information on how Bloomingdale’s will celebrate this iconic anniversary, The Carousel @ Bloomingdale’s: The Big Brown Bazaar or the Big Brown Bash events and activations, please visit Bloomingdales.com and follow along on social @bloomingdales.
Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s, Inc. (NYSE: M), it currently operates 34 Bloomingdale’s stores, 20 Bloomingdale’s The Outlet stores, and two Bloomie’s stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas and Virginia. In addition, Bloomingdale’s has an international presence with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer celebrated its 150th anniversary in 2022. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.
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