Foodie News
Serve Robotics and Shake Shack Roll Out Autonomous Robot Delivery Via Uber Eats
- Select Shake Shack customers in the Los Angeles area may receive their next order via a Serve robot
- Serve continues to make progress towards its commitment to deploy up to 2,000 AI-powered sidewalk delivery robots on the Uber platform
SAN FRANCISCO /PRNewswire/ — Serve Robotics Inc. (“Serve”) (Nasdaq: SERV), a leading autonomous sidewalk delivery company, and Shake Shack Inc. (“Shake Shack”) (NYSE: SHAK) today announced a partnership to deliver Shake Shack using Serve’s autonomous delivery robots via Uber Eats, the delivery platform of Uber Technologies Inc. (NYSE: UBER).
Customers who order from select Shake Shack restaurants in Los Angeles through Uber Eats may receive their order via Serve’s innovative autonomous robots. The partnership marks another step forward in the expansion of sidewalk robots on Uber Eats, which has been offering Serve’s autonomous deliveries in Los Angeles since 2022, and is poised to lead to future expansion across the U.S.
“We are excited to add another national merchant like Shake Shack to our platform, a partnership made possible through the relationship we have built with Uber Eats across tens of thousands of successful deliveries,” said Touraj Parang, President and COO of Serve Robotics. “Today’s announcement highlights the value of Serve’s world-class strategic partnerships as we work to expand our geographic footprint and deploy 2,000 robots across the U.S. in 2025.”
“We’re thrilled about our collaboration with Serve Robotics and Uber Eats,” said Steph So, Senior Vice President of Digital Experience at Shake Shack. “In line with our vision of enlightened hospitality, this partnership highlights our commitment to leveraging innovation to enhance guest experiences both in and out of Shack.”
“Serve has been advancing their technology for years to provide merchants and consumers with not only a futuristic experience but greater affordability, reliability, and convenience,” said Noah Zych, Global Head of Autonomous Mobility & Delivery at Uber. “We’re thrilled to take another step forward and give Shake Shack customers in Los Angeles a little more Uber magic through sidewalk robot delivery.”
Key Features of Serve’s Autonomous Delivery Robots:
- Quick and Convenient: Optimized for efficient route planning and available on demand, Serve’s robots enable food to arrive reliably, hot/cold and fresh.
- Secure and Contactless Delivery: Serve’s robots are designed to maintain the security of the food items during transit, providing a fully contactless delivery option.
- Cost-Effective: Robotic delivery increases efficiency and lowers costs. And there’s no need to tip the robot!
- Safe Navigation Systems: Equipped with advanced GPS technology and artificial intelligence (AI), the robots safely and swiftly navigate urban environments, avoiding obstacles and offering a smooth delivery experience.
- Eco-Friendly Solution: The all-electric robots will eliminate noise and congestion from crowded urban areas and help reduce the carbon footprint associated with traditional delivery methods.
Shake Shack autonomous robotic delivery is currently available through the Uber Eats app. To learn more about the delivery process, visit www.serverobotics.com/uber-eats.
About Shake Shack
Shake Shack serves elevated versions of American classics using only the best ingredients. It’s known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack’s purpose is to Stand For Something Good®, from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the Company has expanded to over 550 locations system-wide, including over 350 in 34 U.S. States and the District of Columbia, and over 195 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.
Skip the line with the Shack App, a mobile ordering app that lets you save time by ordering ahead! Guests can select their location, pick their food, choose a pickup time and their meal will be cooked-to-order and timed to arrival. Available on iOS and Android.
Learn more: shakeshack.com | IG: @shakeshack | t: @shakeshack | facebook.com/shakeshack
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 49 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About Serve Robotics
Serve Robotics develops advanced, AI-powered, low-emissions sidewalk delivery robots that endeavor to make delivery sustainable and economical. Spun off from Uber in 2021 as an independent company, Serve has completed tens of thousands of deliveries for enterprise partners such as Uber Eats and 7-Eleven. Serve has scalable multi-year contracts, including a signed agreement to deploy up to 2,000 delivery robots on the Uber Eats platform across multiple U.S. markets.
For further information about Serve Robotics (Nasdaq:SERV), please visit www.serverobotics.com or follow us on social media via X (Twitter), Instagram, or LinkedIn @serverobotics.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Serve intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 21E of the Exchange Act. These forward-looking statements can be about future events, including statements regarding Serve’s intentions, objectives, plans, expectations, assumptions and beliefs about future events, including Serve’s expectations with respect to the financial and operating performance of its business, its capital position, and future growth. The words “anticipate”, “believe”, “expect”, “project”, “predict”, “will”, “forecast”, “estimate”, “likely”, “intend”, “outlook”, “should”, “could”, “may”, “target”, “plan” and other similar expressions can generally be used to identify forward-looking statements. Indications of, and guidance or outlook on, future earnings or financial position or performance are also forward-looking statements. Any forward-looking statements in this press release are based on management’s current expectations of future events and are subject to a number of risks and uncertainties that could cause actual results to differ materially and adversely from those set forth in or implied by such forward-looking statements. Risks that contribute to the uncertain nature of the forward-looking statements include those risks and uncertainties set forth in Serve’s Annual Report on Form 10-K for the year ended December 31, 2023, filed with the United States Securities and Exchange Commission (the “SEC”) and in its subsequent filings filed with the SEC. All forward-looking statements contained in this press release speak only as of the date on which they were made. Serve undertakes no obligation to update such statements to reflect events that occur or circumstances that exist after the date on which they were made.
Contacts
Investor Relations
investor.relations@serverobotics.com
SOURCE Serve Robotics Inc.
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Food and Beverage
CHIPOTLE AND SPIRIT HALLOWEEN BRING MEMES TO LIFE WITH EXCLUSIVE FIRST-EVER COSTUME COLLECTION
Chipotle introduces its first meme-inspired Halloween costume collection in collaboration with Spirit Halloween, featuring items like a burrito and to-go bag, launching September 6.
- On September 6, the restaurant brand is dropping its inaugural costume collection featuring a Chipotle napkin, fork, water cup, burrito, and to-go bag, available exclusively at SpiritHalloween.com and select Spirit Halloween retail locations
NEWPORT BEACH, Calif. and EGG HARBOR TOWNSHIP, N.J. /PRNewswire/ — Chipotle Mexican Grill (NYSE: CMG) today announced a new costume collection in collaboration with Spirit Halloween, North America’s largest Halloween retailer, inspired by popular memes on both brands’ social channels. Chipotle is the first brand to create meme-inspired costumes with Spirit Halloween.
Chipotle’s Costume Collection’s Origin Story
One of the great modern traditions of Halloween is social media users creating their own unique costume ideas, featuring the iconic Spirit Halloween costume bag. Two years ago, Chipotle hopped on the viral trend and posted a fictional “Chipotle Fork” bodysuit (see here). The brand followed up with a “Chipotle Napkin” costume concept (see here), resulting in over 700,000 fan engagements. Now, Chipotle and Spirit Halloween are teaming up to reawaken these two memorable memes and bring them to life along with three entirely new looks for Halloween. The first official Chipotle costumes are sold individually and range in size from adult small to XL. Each bodysuit retails for $39.99 in the U.S. and Canada.
“Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we’re taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween,” said Chris Brandt, Chief Brand Officer at Chipotle. “In addition to these bodysuits, we will be treating fans to a scarily great offer next month.”
Starting September 6, the five-costume collection will be available exclusively on www.spirithalloween.com for customers in the U.S. and Canada and at select Spirit Halloween retail locations in Chicago, Denver, Egg Harbor Township, N.J., Los Angeles, and New York, while supplies last.
- Chipotle Fork
- Chipotle Napkin
- Chipotle Water Cup
- Chipotle Burrito
- Chipotle To-Go Bag
“We’re no strangers to memes at Spirit Halloween. Year after year, we are blown away by the passion and creativity we see from fans sharing their take on popular Spirit Halloween memes – and we’re beyond thrilled to be teaming up with Chipotle to bring some of those creations to life,” added Kym Sarkos, Executive Vice President at Spirit Halloween.
Fans’ Obsession with Chipotle’s Meme Products
This isn’t the first time Chipotle has turned online conversation into a real product. In August 2022, the brand introduced a limited-edition lemonade-scented soy candle designed to look like a Chipotle water cup. Some Chipotle fans have been known to “accidentally” fill their complimentary water cups with lemonade at the restaurant’s beverage stations. In response to many fan social posts on the topic, Chipotle has acknowledged these “accidents” in a series of tweets over the years (examples here, here, and here) and even published a description of the Chipotle water cup candle on X in December of 2019.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,500 restaurants as of June 30, 2024, in the United States, Canada, the United Kingdom, France, Germany, and Kuwait and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune’s Most Admired Companies 2024 list and Time Magazine’s Most Influential Companies. With over 120,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit www.chipotle.com.
ABOUT SPIRIT HALLOWEEN
Spirit Halloween is the largest Halloween retailer in North America. With 1,525 seasonal locations in strip centers and malls across North America, Spirit is the one-stop destination for all things Halloween. For more than four decades, Spirit has created immersive and interactive experiences for shoppers, complete with a unique and vast assortment of costumes and accessories for infants, toddlers, children, ‘tweens, teens, and adults, along with exclusive décor and animatronics you won’t find anywhere else. For more information, please visit www.SpiritHalloween.com.
SOURCE Chipotle Mexican Grill
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
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Foodie News
BULDAK CELEBRATES SUCCESSFUL RETURN TO DENMARK WITH SPICY FERRY PARTY
COPENHAGEN, Denmark /PRNewswire/ — Buldak, the globally beloved spicy noodle brand of Samyang Foods, successfully held an exciting ferry event on August 8, 2024, to celebrate its triumphant return to Denmark. Following a ban imposed by the Danish Veterinary and Food Administration (DVFM) on June 11, three popular products—3X Spicy, 2X Spicy and Hot Chicken Stew were recalled. Since then, two of those products, 2X Spicy and Hot Chicken Stew, were subsequently reintroduced into the market after the ban was lifted on July 15. This allowed Buldak to reclaim its spot in the hearts (and spice cabinets) of Danish consumers.
The ferry event was a celebration of resilience and community. The temporary ban captured global attention and Buldak wanted to turn this challenge into an opportunity to thank loyal fans in Denmark. Connecting with them in new ways and celebrating the spicy flavors. Turning a regulatory challenge into a marketing opportunity, the brand exemplified its core identity of tenacity and creativity.
Buldak
The event, named “Buldak Spicy Ferry,” took place at Copenhagen’s harbor from 4 PM to 8 PM local time. The specially wrapped Buldak ferry was designed to catch the attention of the Danish people. Setting sail from Copenhagen’s harbor, the ferry proudly declared such messages as, “We are back. Thank you for your support, Denmark. We are hotter than ever. For the Vikings who can handle the spice.”
Buldak’s iconic mascot, Hochi, made a dramatic entrance at the port. Celebrating the return of the spicy noodles, the mascot waved a giant flag to mark this bold occasion. Hochi distributed samples of 2X Spicy and Hot Chicken Stew to the delight of participants waiting at the port.
In response to the excitement surrounding its return, Buldak held an online raffle one week prior to the event, attracting thousands of registered fans eager to participate in this long-awaited celebration. From these enthusiastic applicants, 120 lucky influencers and consumers were selected to join the unique party on the ferry. The event offered a vibrant atmosphere with various activities such as airbrush and henna tattoos, a DJ booth playing “Spicy Music” and a dance floor to keep spirits high.
A “Buldak Buffet” was also set up, allowing guests to freely experience popular Buldak noodle dishes, including those recently reintroduced. Thoughtfully, the buffet also offered a variety of beverages, carefully paired for spice enthusiasts of all levels to fully enjoy the celebration of Buldak’s triumphant return to Denmark.
“We are thrilled with the turnout and the positive energy from our loyal fans and influencers who joined us in this celebration,” said Euiri Choi, Head of Brand at Samyang Foods. “This event was not just about food; it was a celebration of community, flavor and the passion we all share for spice. We are grateful for the collaboration and guidance we received from the DVFM throughout this process.”
Participants enjoyed the beautiful Copenhagen coastline while indulging in Buldak’s signature dishes and relished the return of the spicy. Attendees also received special Buldak merchandise and products, ensuring that the flavors continue to inspire culinary creativity long after the event.
SOURCE Samyang Foods
More news about Buldak:
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
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Food and Beverage
LAMAR’S SPORTING CLUB WELCOMES 2024-25 FOOTBALL SEASON WITH EXCITEMENT
THE BEST PLACE IN CHARLESTON, SOUTH CAROLINA TO CATCH THE GAME
CHARLESTON, S.C. /PRNewswire/ — Lamar’s Sporting Club of Republic Hospitality is thrilled to announce the arrival of the football season in Charleston and extend a warm invitation to sports fans to experience the ultimate game-day atmosphere at the premier venue. As the fall season approaches, Lamar’s Sporting Club is gearing up to be the go-to destination for all sporting events, promising an unparalleled experience for every fan and patron.
Football Season
Whether a die-hard football fan, a casual observer, someone who enjoys a variety of sports, or someone who just enjoys comfortable seating with delicious cocktails and culinary offerings, Lamar’s Sporting Club offers the perfect atmosphere to catch every thrilling moment. The luxury state-of-the-art concept boasts:
What to expect from LAMAR this Football Season
- 10+ High-Definition Screens: Never miss a play with the array of large, high-definition screens strategically placed throughout the venue. Catch all regular season and out-of-market games with Direct TV NFL Sunday Ticket.
- Gourmet Game-Day Offerings: Enjoy a selection of premium chicken lollipops, variety of sliders, caviar deviled eggs, curated wine list, craft cocktails, local craft beer selection and more.
- Saturday College Football Kick Off Pre-Game Specials from 11am – 12pm
- Sunday NFL Game Day Pre-Game Specials 12pm – 1pm
- Introducing Brunch & Lunch: Lamar’s will now offer weekend brunch beginning Saturday, August 24 moving forward. Brunch will be offered beginning at 11am on Saturdays for College Football Kick Off and 12pm on Sundays for the NFL Sunday Ticket.
- Comfortable Lounge Seating: Relax in our luxurious, comfortable seating designed for optimal viewing and enjoyment.
- Inviting Atmosphere: Join fellow fans in an inviting and energetic environment where you can share the excitement with fellow fans and patrons.
- Reservations: Book your reservation with us on OpenTable. For large parties and events, contact us at 843-543-2465 or email info@lamarssportingclub.com
“Our priority is to provide our guests with the best atmosphere and offerings while watching a game in Charleston,” said Lea Aylor, Chief Executive Officer of Republic Hospitality. “We’re the place where patrons come together comfortably to celebrate their passion for sports, surrounded by like-minded individuals. We’re excited to kick off the season with all locals and visitors.”
2024 – 2025 Football Season
Lamar’s Sporting Club will be showcasing a wide range of sports this fall, including College football, NFL, basketball and more. The venue is equipped to handle all the action, ensuring that patrons can follow their favorite teams and events seamlessly. Join Lamar’s Sporting Club this fall to make the most of the sporting season. For more information about upcoming events, reservations, and game-day schedule, please visit https://lamarssportingclub.com/ or contact us at info@lamarssportingclub.com.
NEW HOURS OF OPERATION BEGINNING 8/24
Wednesday – Friday 6PM – CLOSE
Saturday 11AM – CLOSE
Sunday 12PM – CLOSE
ABOUT LAMAR’S SPORTING CLUB
Lamar’s Sporting Club is a haven for like-minded individuals who appreciate nightlife experiences, sports, and exclusivity. The venue features a 2,000 square foot lounge adorned with rich, dark wood paneling, plush leather banquettes, and vintage-inspired decor, offering both comfort and luxury. Lamar’s Sporting Club is a premier destination for sports enthusiasts, offering a top-tier experience with a focus on excellent service, great food, and an unbeatable atmosphere. Located in Charleston, South Carolina, Lamar’s Sporting Club is the perfect place to enjoy all your favorite sporting events this season.
ABOUT REPUBLIC HOSPITALITY
Republic Hospitality is a prominent hospitality company based in Charleston, South Carolina. Republic Hospitality is known for its diverse range of luxury restaurants, lounge, and nightlife establishments. Republic Hospitality boasts a portfolio that includes venues such as Republic Garden & Lounge, Bourbon N’ Bubbles, MESU, Lamar’s Sporting Club and Zachary’s Daiquiris. Republic Hospitality prides itself on offering exceptional experiences in opulent surroundings providing personalized service. For more information, visit www.republichospitality.com.
SOURCE Republic Hospitality
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
https://stmdailynews.com/category/food-and-beverage
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