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Southwest Airlines Breaks with Tradition — Assigned Seating Comes to the Friendly Skies in 2026

Southwest Airlines is introducing assigned seating for the first time, starting January 27, 2026. Learn how SEATISFACTION™ will change your travel experience.

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Last Updated on July 29, 2025 by Daily News Staff

Southwest Airlines

737 MAX-8 // Ashlee D. Smith

For decades, Southwest Airlines has carved out a unique space in the airline industry by sticking to a first-come, first-served boarding process that passengers either loved or loathed. But all of that is about to change. Beginning July 29, 2025, Southwest customers will have the option to choose their seats at the time of booking for flights starting January 27, 2026.

Dubbed SEATISFACTION™, this new program marks a major evolution for the Dallas-based carrier, bringing with it more flexibility, upgraded options, and—for many—long-awaited peace of mind.

What’s Changing?

In a statement from Tony Roach, Executive Vice President of Customer & Brand, the airline emphasized that this move is all about “more choice and greater control” for travelers. “Assigned seating unlocks new opportunities for our Customers,” Roach said, “including the ability to select Extra Legroom seats—and removes the uncertainty of not knowing where they will sit in the cabin.”

For the first time, Southwest flyers will be able to:

Choose seats during booking, including Extra Legroom, Preferred, and Standard seats. Opt for upgraded seating through various fare bundles. Purchase seat upgrades even with a Basic fare. Priority boarding can now be purchased 24 hours before departure.

Special Perks for Rapid Rewards® Members and Loyal Flyers

Southwest is also rewarding loyalty in new ways. A-List and A-List Preferred members, as well as Southwest Rapid Rewards® Credit Cardholders, can select seats at booking or within 48 hours of departure—even when flying on Basic fares.

This makes it easier for loyal customers to access top-tier experiences without needing to upgrade their entire fare.

Rethinking the Boarding Process

To complement the rollout of assigned seating, Southwest is also introducing a new boarding process. No more jockeying for position in the A, B, or C groups.

Starting January 27, 2026, boarding will follow a group-based structure based on seat location, with Extra Legroom passengers and premium fare holders boarding first in Groups 1–2. Frequent flyers and credit cardholders will also enjoy earlier boarding positions.

Marketing the Moment: “Are You Sitting Down?”

To promote the change, Southwest has launched a cheeky new campaign called “Are You Sitting Down?” The ad series uses the airline’s trademark humor to introduce the new era of assigned seating, promising a smoother, more enjoyable travel experience without losing the friendly flair Southwest is known for.

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Why Now?

While Southwest has built a brand on simplicity and no-frills flying, growing demand for customization—especially post-pandemic—has pushed even the most steadfast legacy practices to evolve. For business travelers, families, and tall passengers alike, knowing where you’ll sit before boarding has become less of a luxury and more of an expectation.

With this move, Southwest aims to balance customer autonomy with its core identity of hospitality and affordability.

The Bottom Line

Whether you’ve always rushed to check in early to nab that perfect aisle seat or dreaded the uncertainty of the open-seating scramble, 2026 promises a more tailored flying experience on Southwest Airlines.

The choice is now truly yours.

Related Links:

SEATISFACTION™ details at Southwest.com

Rapid Rewards® Credit Card information [Southwest’s “Are You Sitting Down?” campaign video]

Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter.  https://stmdailynews.com/the-knowledge/

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    Rebecca Jo is a mother of four and is a creative soul from Phoenix, Arizona, who also enjoys new adventures. Rebecca Jo has a passion for the outdoors and indulges in activities like camping, fishing, hunting and riding roller coasters. She is married to Rod Washington View all posts

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Rebecca Jo is a mother of four and is a creative soul from Phoenix, Arizona, who also enjoys new adventures. Rebecca Jo has a passion for the outdoors and indulges in activities like camping, fishing, hunting and riding roller coasters. She is married to Rod Washington

Lifestyle

Building a Birdhouse: A Step-by-Step DIY Process

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Building a Birdhouse: A Step-by-Step DIY Process

(Feature Impact) To add charm to your yard, encourage local wildlife and give you a front-row seat to nature, building a birdhouse is a simple weekend project that checks all of those boxes.

Building a Birdhouse

Seasoned DIYers and first-timers alike can follow this step-by-step guide to create a functional, welcoming birdhouse.

Step 1: Choose the Right Design
Start by deciding what type of birds you’d like to attract. Different birds prefer different house sizes and entrance types. A simple, classic birdhouse design makes the project beginner-friendly and works well for common backyard birds like wrens, chickadees and bluebirds. In general, plan for at least a 1-1 2/2-inch entrance hole, a 5-by-5-inch interior space and 2 inches or more of roof overhang.

Step 2: Gather Materials and Tools
Most DIY birdhouses can be built with basic materials and tools you may already have at home, including untreated cedar or pine wood, screws or nails, wood glue, sandpaper and exterior-safe paint as well as a measuring tape, pencil, saw and drill.

Step 3: Measure and Cut Wood
Measure and cut wood to make the front panel, back panel, two side panels, floor and roof. Then sand all edges for smooth assembly.

Step 4: Drill Holes
Using a hole-saw bit, drill the entrance hole into the front panel. Position it a few inches below the roofline to keep predators out. Next, drill 2-3 small drainage holes in the floor piece to prevent water buildup and help keep the birdhouse dry.

Step 5: Assemble the Birdhouse
Attach the side panels to the back panel using screws or nails. Add the front panel then secure the floor piece, slightly recessed, so rainwater can drain. Attach the roof last, making sure it slopes slightly to allow water to run off.

Step 6: Paint the Exterior
If you plan to paint your birdhouse, stick to neutral, nature-inspired colors. Light browns, soft greens or white help regulate temperature and blend into the environment.

Step 7: Mount Your Birdhouse
Once dry, place your birdhouse in a quiet, sheltered spot away from heavy foot traffic. Mount or hang it 5-10 feet off the ground, facing away from prevailing winds.

Visit eLivingtoday.com for more DIY project inspiration.

Photo courtesy of Shutterstock

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eLivingtoday.com

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.


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Travel

TOP 5 THINGS TO DO IN ENCINITAS, CALIFORNIA THIS MEMORIAL DAY WEEKEND

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Last Updated on February 15, 2026 by Daily News Staff

Things to do in Encinitas
Encinitas coastline and Moonlight Beach

ENCINITAS, CALIFORNIA, USA /EINPresswire.com/ — California’s gem, the surfside city of Encinitas and The Encinitas Visitors Center are announcing Memorial Day activities for 2022. The beachside oasis takes the beach seriously, and with six miles of Pacific Ocean coastline to its name, the small community is a beautiful reminder of the historic Highway 101 beach culture that has thrived since the mid-1900s. It’s no surprise that the City of Encinitas was named as one of the best surf towns in the world. Here are top 5 activities for visitors to enjoy.

1. Go to the beach! Some of the best beaches in Encinitas include legendary surfing hotspots like Beacon’s, Grandview, Stone Steps, Moonlight State Beach, and Swami’s. These beaches are also some of the best in the country for sunbathing, relaxing, or spending a beach day with the family.

2. Take surf lessons! Live the life of a San Diegan for a day and enjoy the popular sport of surfing! There are many to choose from, including Encinitas Surf Lessons https://www.encinitassurflessons.com/ Pacific Surf https://www.pacificsurf.com/surfing-lessons-encinitas/ and Aqua Surf https://www.aquasurf.com/encinitas that offer group lessons, quality equipment, good surf and exciting lessons from a lifelong surfer.

3. Have a beach bonfire and BBQ! Moonlight Beach is one of the few area beaches that has picnic tables, bonfires, a playground, volleyball, lifeguard towers, easy parking and no stair access that creates a perfect family-oriented trip to the beach. A recent 6 million dollar renovation presents clean bathrooms, an additional 10,000 square feet of sandy area, and a new concession stand.

4. Tour the Encinitas Historical Society! Visitors to the Encinitas Historical Society are in for a treat, as the organization is located in an 1883-era one-room schoolhouse built for the eight children that lived in the town at that time. Discover the history of this unique city through photographs, exhibits, research papers, and docents eager to share their story.

5. Eat, drink and shop by the beach! The quaint downtown Encinitas shopping district is more than 100 years old. Today, the historic corridor along Highway 101 is home to sidewalk cafes, cute boutiques and shops, great restaurants and breweries. A few local favorites include Le Papagayo, Vigilucci’s Trattoria Italiana, Solterra Winery and Kitchen and the Potato Shack Café.

And don’t forget, on Memorial Day, to be part of the National Moment of Remembrance by pausing for a moment of silence at 3 pm local time. Take one minute to remember those who have died serving our country so that we are able to enjoy our freedom.

For more information about Encinitas and all it has to offer year-round, go to https://www.encinitasvisitorscenter.com/

https://stmdailynews.com/category/lifestyle

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art.

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Travel

Curating a Memorable Vacation: Ways to Invest in the Experience of Family Travel

For many Americans, their most treasured family memories took place on a vacation or trip rather than at home. With Alaska on the travel bucket list of more than two-thirds of Americans, it’s a destination that is influencing experience-focused family adventures.

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For many Americans, their most treasured family memories took place on a vacation or trip rather than at home. With Alaska on the travel bucket list of more than two-thirds of Americans, it’s a destination that is influencing experience-focused family adventures.

(Family Features) Travel has a way of slowing time down, creating memories for loved ones that last long after suitcases are unpacked and regular routines return. For many Americans, their most treasured family memories took place on a vacation or trip rather than at home.

In fact, nearly 67% said they value a core memory more than a physical souvenir after a vacation, according to a survey commissioned by Holland America Line, a cruise line that has been exploring Alaska for nearly 80 years. What’s more, almost 86% of survey respondents said they have looked at photos or videos from a past trip to lift their mood, and more than 90% said positive travel memories can improve their mood during difficult times.

With Alaska on the travel bucket list of more than two-thirds of Americans, it’s a destination that is influencing experience-focused family adventures.

17785 image embed2Explore Curiosities
Travel is about more than seeing new places. For many Americans, it’s also a time to learn, explore new interests and slow down. Booking a cruise can encourage those behaviors.

According to the survey, 61% of Americans are more likely to try new foods while traveling on a cruise, and nearly half (48%) said they’ve discovered a new interest or hobby during their cruise, including wildlife, food, history or culture. For example, cruise guests may be able to try local specialties, like fresh Alaskan seafood, reindeer sausage, birch syrup and Alaskan berries, while on board.

Unstructured time is part of the appeal of cruises, with 28% of respondents sharing they read more during their trips.

Focus on Nature
Nature-focused destinations stand out because they offer experiences that feel rare and immersive, especially in places where wildlife and landscapes are central to the journey. More than 4 in 10 survey respondents said seeing wildlife in nature would be the most memorable family vacation experience, compared with about 12% who said meeting a character at a theme park would stand out most.

Whether spotting whales, watching glaciers calve or seeing the Northern Lights stretch across the Alaskan sky, the landscape being part of the experience helps define the journey. To help guests witness the majestic animals found in Alaska, including whales, eagles, bears, moose, otters, seals, sea lions and more, Holland America Line carries a wildlife expert on board. Plus, a wildlife spotting guide points out native animals found along the cruise route and a map with the best places to see each species is included.

“Guests tell us time and again how profoundly nature shapes the memories they carry home,” said Robert Morgenstern, senior vice president of Alaska Operations at Holland America Line. “Wildlife sightings, time outdoors and shared moments linger long after the cruise ends, especially for families exploring Alaska together.”

Reimagine Family Time
For families, travel often creates time for bonding that daily routines simply don’t allow. More than half of the survey respondents said their best family memories occurred while traveling together, and more than 4 out of 5 (82%) said some of their strongest family bonding moments happened during a vacation or family trip.

In addition to shared memories, more than 91% said travel had a positive impact on their mental and emotional well-being.

As travelers look for relief from routine and overstimulation, finding experiences rooted in nature, exploration and shared moments can help create lasting memories and emotional connection.

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To learn more about Alaska travel and book your next family adventure, visit hollandamerica.com.

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