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Southwest Airlines Breaks with Tradition — Assigned Seating Comes to the Friendly Skies in 2026

Southwest Airlines is introducing assigned seating for the first time, starting January 27, 2026. Learn how SEATISFACTION™ will change your travel experience.

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Last Updated on July 29, 2025 by Daily News Staff

Southwest Airlines

737 MAX-8 // Ashlee D. Smith

For decades, Southwest Airlines has carved out a unique space in the airline industry by sticking to a first-come, first-served boarding process that passengers either loved or loathed. But all of that is about to change. Beginning July 29, 2025, Southwest customers will have the option to choose their seats at the time of booking for flights starting January 27, 2026.

Dubbed SEATISFACTION™, this new program marks a major evolution for the Dallas-based carrier, bringing with it more flexibility, upgraded options, and—for many—long-awaited peace of mind.

What’s Changing?

In a statement from Tony Roach, Executive Vice President of Customer & Brand, the airline emphasized that this move is all about “more choice and greater control” for travelers. “Assigned seating unlocks new opportunities for our Customers,” Roach said, “including the ability to select Extra Legroom seats—and removes the uncertainty of not knowing where they will sit in the cabin.”

For the first time, Southwest flyers will be able to:

Choose seats during booking, including Extra Legroom, Preferred, and Standard seats. Opt for upgraded seating through various fare bundles. Purchase seat upgrades even with a Basic fare. Priority boarding can now be purchased 24 hours before departure.

Special Perks for Rapid Rewards® Members and Loyal Flyers

Southwest is also rewarding loyalty in new ways. A-List and A-List Preferred members, as well as Southwest Rapid Rewards® Credit Cardholders, can select seats at booking or within 48 hours of departure—even when flying on Basic fares.

This makes it easier for loyal customers to access top-tier experiences without needing to upgrade their entire fare.

Rethinking the Boarding Process

To complement the rollout of assigned seating, Southwest is also introducing a new boarding process. No more jockeying for position in the A, B, or C groups.

Starting January 27, 2026, boarding will follow a group-based structure based on seat location, with Extra Legroom passengers and premium fare holders boarding first in Groups 1–2. Frequent flyers and credit cardholders will also enjoy earlier boarding positions.

Marketing the Moment: “Are You Sitting Down?”

To promote the change, Southwest has launched a cheeky new campaign called “Are You Sitting Down?” The ad series uses the airline’s trademark humor to introduce the new era of assigned seating, promising a smoother, more enjoyable travel experience without losing the friendly flair Southwest is known for.

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Why Now?

While Southwest has built a brand on simplicity and no-frills flying, growing demand for customization—especially post-pandemic—has pushed even the most steadfast legacy practices to evolve. For business travelers, families, and tall passengers alike, knowing where you’ll sit before boarding has become less of a luxury and more of an expectation.

With this move, Southwest aims to balance customer autonomy with its core identity of hospitality and affordability.

The Bottom Line

Whether you’ve always rushed to check in early to nab that perfect aisle seat or dreaded the uncertainty of the open-seating scramble, 2026 promises a more tailored flying experience on Southwest Airlines.

The choice is now truly yours.

Related Links:

SEATISFACTION™ details at Southwest.com

Rapid Rewards® Credit Card information [Southwest’s “Are You Sitting Down?” campaign video]

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Naturist Blog

Embrace Liberation: Celebrating National Nude Day

Celebrate freedom and body positivity on National Nude Day, an empowering reminder to embrace our natural beauty. #NationalNudeDay #BodyPositivity

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Last Updated on July 12, 2026 by Daily News Staff

National Nude Day

Embrace Liberation: Celebrating National Nude Day


In a world where societal norms often dictate how we present ourselves, National Nude Day offers a unique opportunity to break free from conventions and embrace our natural state of being. Observed on July 14th, this day encourages body positivity, self-acceptance, and the celebration of individuality. Join us as we explore the significance of National Nude Day and the empowering message it conveys.



What is Nude Day about?

  1. Embracing Body Positivity:
    National Nude Day serves as a powerful reminder that our bodies are beautiful in their natural form. It challenges the unrealistic beauty standards perpetuated by media and encourages us to appreciate ourselves and others without judgment. It’s a day to celebrate the diversity of bodies and foster a culture of acceptance.
  2. Empowerment and Self-Acceptance:
    Shedding our clothes on this day can be liberating, symbolizing the acceptance of our bodies and embracing our flaws as part of our unique identity. By embracing our natural state, we break free from the pressures of conformity, nurturing a positive relationship with ourselves and boosting our self-esteem.
  3. Connection with Nature:
    National Nude Day also provides an opportunity to connect with nature in a profound way. By being in our natural state outdoors, we can experience a sense of freedom and harmony with the environment. It’s a chance to feel the sun’s warmth on our skin, the breeze caressing our bodies, and to appreciate the beauty of nature without barriers.
  4. Breaking Taboos and Challenging Stigma:
    National Nude Day challenges societal taboos surrounding nudity and fosters a more open and inclusive conversation about body image. It encourages discussions about body positivity, consent, and the importance of respecting personal boundaries. By engaging in these conversations, we can challenge the stigma associated with nudity and promote a healthier mindset.
AdobeStock 190215434
Handsome young man on the beach with sunscreen lotion


National Nude Day is not just about shedding our clothes; it’s about embracing our bodies, fostering self-acceptance, and challenging societal norms. It’s a day to celebrate diversity, promote body positivity, and encourage conversations that lead to greater understanding and acceptance. So, on this day, let us shed our inhibitions, embrace liberation, and celebrate the beauty of our natural selves. Happy National Nude Day! https://nationaldaycalendar.com/national-nude-day-july-14/

What is Nude Recreation Week?

Read the article: https://stmdailynews.com/what-is-nude-recreation-week-2/

A Footnote

National Nude Day, celebrated each year in July, is an informal observance embraced primarily by nudist and naturist communities around the world. While the event’s lighthearted name may invite misconceptions, its core purpose is far removed from sexuality or eroticism. Instead, National Nude Day promotes body positivity, personal freedom, and the celebration of the human form in its natural state. For many participants, the day serves as a reminder of the importance of accepting one’s own body and appreciating the diversity of shapes, sizes, and appearances that define humanity.

The practice of social nudity has a long and varied history, with roots in cultural, philosophical, and recreational traditions. Naturism, in particular, emphasizes living in harmony with nature, fostering a sense of equality and community by removing clothing—a social equalizer that diminishes visible markers of status, fashion, and material wealth. National Nude Day aligns with these principles by encouraging people to embrace comfort with their own bodies and reduce the stigma and shame that society often imposes regarding nudity.

Participants in National Nude Day may engage in various activities depending on their comfort level and local regulations. Some may visit designated naturist resorts or beaches, where social norms and legal protections allow for clothing-free recreation. Others might observe the day privately, enjoying solitude at home, practicing mindfulness, or meditating in the nude to connect with their body and surroundings. The observance is often framed as an opportunity to cultivate self-confidence and challenge internalized body insecurities, promoting mental and emotional well-being.

Importantly, National Nude Day is about consent, respect, and the normalization of nudity in appropriate contexts. Advocates stress that the celebration is non-sexual and not an invitation for voyeurism or sexual behavior. Its aim is educational and philosophical, emphasizing that nudity is a natural human state rather than a moral or social transgression. By recognizing and participating in this day, individuals can explore freedom from societal pressures, experience heightened self-acceptance, and foster a broader cultural understanding of the human body.

In essence, National Nude Day is a celebration of liberation, self-expression, and respect for human diversity. It encourages people to rethink preconceived notions of the body, embrace naturalism, and promote inclusivity. While it remains a niche observance, its message of body positivity, acceptance, and personal freedom resonates across cultural boundaries, reminding participants that the human body, in all its forms, deserves acknowledgment and respect.

For more information and related resources:

 

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STM Blog

What is Nude Recreation Week?

Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing.

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Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing. It is a week-long celebration of the human body and its natural state. The history of Nude Recreation Week is a fascinating one, with its origins dating back to the early 1970s.

The idea of Nude Recreation Week came from a group of naturists who wanted to promote the benefits of nudity in the outdoors. They believed that nudity was a natural and healthy way to enjoy the outdoors, and that it allowed people to connect with nature in a more meaningful way. The first Nude Recreation Week was held in 1976, and it has been celebrated every year since then.

There are many ways to celebrate Nude Recreation Week legally. Many naturist organizations offer events and activities that are open to the public, such as nude hikes, beach cleanups, and other outdoor activities. There are also many private resorts and campsites that cater to naturists, and they offer a variety of activities and amenities for those who want to enjoy the outdoors in the nude.

Nude Recreation Week – July 6–12

Nude Recreation Week celebrates naturism, body positivity, and the freedom to enjoy outdoor activities in a clothing-free environment. Observed at nudist resorts, beaches, and private spaces, it encourages self-acceptance and connection with nature. The week culminates in International Skinny Dip Day. Learn more about the history and celebration: National TodayNational Day CalendarAmerican Association for Nude Recreation.

The opinions about Nude Recreation Week are divided. Some people believe that it is a healthy and natural way to enjoy the outdoors, and that it promotes body positivity and self-confidence. Others believe that it is inappropriate and offensive, and that it should not be allowed in public spaces.

On one hand, some people argue that nudity is a natural state for humans and that it should be celebrated. They believe that nudity is not inherently sexual or offensive, and that it is a healthy way to connect with nature and with other people. They also argue that nudity promotes body positivity and self-confidence, and that it can help people overcome body shame and negative self-image.

On the other hand, some people argue that nudity is inappropriate and offensive, especially in public spaces. They believe that nudity is a private matter and that it should not be displayed in public. They also argue that nudity can be sexualized and that it can lead to inappropriate behavior and harassment.

Nude Recreation

In conclusion, Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing. It has a fascinating history, and it is celebrated by many people around the world. While opinions about nudity are divided, it is clear that there are many ways to celebrate Nude Recreation Week legally, and that it is a healthy and natural way to enjoy the outdoors.

https://stmdailynews.com/category/lifestyle/travel-lifestyle/travel-staycations-and-vacations/travel/outdoor-activities/naturism

https://nationaltoday.com/nude-recreation-week/

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National Nude Day – July

National Nude Day celebrates body positivity, personal freedom, and self-acceptance—not sex. Observed by nudist and naturist communities, the day encourages people to embrace their natural form and challenge societal body shaming. Participants may visit naturist beaches or resorts or enjoy private time at home to connect with their body and nature. Learn more about the celebration and its history here: National Day CalendarNational TodayThe Guardian on Naturism.

🌿 Enjoying Naturist News? Explore more stories celebrating naturism, body positivity, and the naturist lifestyle. Subscribe to the STM Daily News newsletter to stay informed with the latest articles, community news, and exclusive updates delivered right to your inbox.

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cruise

Cruise travel is having more than a moment. It’s having a decade.

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Last Updated on June 12, 2026 by Rod Washington

Cruise travel is having more than a moment. It's having a decade.

Cruise travel is having more than a moment. It’s having a decade.

(Tiffany Miller) The cruise industry is not waiting for travelers to come around. By most measures, they already have. A projected 21.7 million Americans are expected to cruise in 2026, a record high and a 4.5 percent increase over last year, according to AAA.

“Cruising has come a long way since The Love Boat,” said writer and travel expert Sarah Greaves-Gabbadon, aka JetSetSarah. “Pull up to the port, unpack once and have the world come to you.” 

This April, more than 11,500 attendees and 650 exhibitors gathered at Seatrade Cruise Global to map out what comes next.

Dining as the main event

Food has always been part of the cruise experience. The question the industry is now asking is what happens when it becomes the point.

Cruise lines are placing greater emphasis on the dining experience, with destination-inspired menus, port-specific drinks and more immersive, multi-course experiences. 

Royal Caribbean introduced the Empire Supper Club this year, pairing multi-course menus with craft cocktails and live music into a single evening.

Expedition cruising finds a new audience

Expedition cruising is one of the fastest-growing types of cruising, and major cruise lines are moving into it.

These itineraries go where other ships do not. Travelers kayak among glaciers, contribute to citizen science programmes and spend time in the field with naturalists and researchers, with programming built around science and conservation rather than port stops.

National Geographic-Lindblad Expeditions has operated in this space for decades, with programs including the Visiting Scientist Program, the Lindblad Expeditions-National Geographic Fund and the Grosvenor Teacher Fellowship.

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Wellness expands across the ship

Wellness is no longer a spa deck. It is becoming a reason to book.

A few years ago, a thermal suite was a selling point. Now it is closer to a baseline expectation. Meditation spaces, sleep-focused staterooms and recovery lounges are following the same trajectory. A dedicated wellness pavilion debuted at this year’s show, a signal that the category has grown large enough to need its own floor space.

Cunard’s Wellness at Sea program runs across multiple days. Its three tracks (Relax, Energise and Recover) each combine fitness, spa and mindfulness elements. Shore excursions and destination-specific spa offerings carry the experience beyond the ship.

Ships as cultural hubs

Entertainment on cruise ships used to mean a stage show. Cruise lines are now producing content that doesn’t exist anywhere else.

Holland America Line partnered with The Verdon Fosse Legacy to debut “Fosse and Verdon, The Duet That Changed Broadway,” a live musical and multimedia tribute to the work of Bob Fosse and Gwen Verdon. The production marks the first international staging of their work at sea.

Onboard retail is moving in the same direction. More cruise lines are curating locally sourced goods and destination-specific products at port, the kind passengers could only find by actually being there.

The bigger picture

The passenger numbers tell one part of the story. What cruise lines are building inside that growth tells another.

“Today’s ships offer amenities that are at least as good as, and often more comprehensive than, those in resorts and hotels,” Greaves-Gabbadon said. “A cruise can be equally enjoyable for solos, families, honeymooners, groups and adventurers, and that versatility is a large part of their appeal.”

What the show floor made clear is that the industry is not waiting to be discovered. It is building toward the traveler it wants next.

Photo courtesy of Shutterstock

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Seatrade Cruise Global

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