Travel
Southwest Airlines Breaks with Tradition — Assigned Seating Comes to the Friendly Skies in 2026
Southwest Airlines is introducing assigned seating for the first time, starting January 27, 2026. Learn how SEATISFACTION™ will change your travel experience.
Last Updated on July 29, 2025 by Daily News Staff
737 MAX-8 // Ashlee D. Smith
For decades, Southwest Airlines has carved out a unique space in the airline industry by sticking to a first-come, first-served boarding process that passengers either loved or loathed. But all of that is about to change. Beginning July 29, 2025, Southwest customers will have the option to choose their seats at the time of booking for flights starting January 27, 2026.
Dubbed SEATISFACTION™, this new program marks a major evolution for the Dallas-based carrier, bringing with it more flexibility, upgraded options, and—for many—long-awaited peace of mind.
What’s Changing?
In a statement from Tony Roach, Executive Vice President of Customer & Brand, the airline emphasized that this move is all about “more choice and greater control” for travelers. “Assigned seating unlocks new opportunities for our Customers,” Roach said, “including the ability to select Extra Legroom seats—and removes the uncertainty of not knowing where they will sit in the cabin.”
For the first time, Southwest flyers will be able to:
Choose seats during booking, including Extra Legroom, Preferred, and Standard seats. Opt for upgraded seating through various fare bundles. Purchase seat upgrades even with a Basic fare. Priority boarding can now be purchased 24 hours before departure.
Special Perks for Rapid Rewards® Members and Loyal Flyers
Southwest is also rewarding loyalty in new ways. A-List and A-List Preferred members, as well as Southwest Rapid Rewards® Credit Cardholders, can select seats at booking or within 48 hours of departure—even when flying on Basic fares.
This makes it easier for loyal customers to access top-tier experiences without needing to upgrade their entire fare.
Rethinking the Boarding Process
To complement the rollout of assigned seating, Southwest is also introducing a new boarding process. No more jockeying for position in the A, B, or C groups.
Starting January 27, 2026, boarding will follow a group-based structure based on seat location, with Extra Legroom passengers and premium fare holders boarding first in Groups 1–2. Frequent flyers and credit cardholders will also enjoy earlier boarding positions.
Marketing the Moment: “Are You Sitting Down?”
To promote the change, Southwest has launched a cheeky new campaign called “Are You Sitting Down?” The ad series uses the airline’s trademark humor to introduce the new era of assigned seating, promising a smoother, more enjoyable travel experience without losing the friendly flair Southwest is known for.
Why Now?
While Southwest has built a brand on simplicity and no-frills flying, growing demand for customization—especially post-pandemic—has pushed even the most steadfast legacy practices to evolve. For business travelers, families, and tall passengers alike, knowing where you’ll sit before boarding has become less of a luxury and more of an expectation.
With this move, Southwest aims to balance customer autonomy with its core identity of hospitality and affordability.
The Bottom Line
Whether you’ve always rushed to check in early to nab that perfect aisle seat or dreaded the uncertainty of the open-seating scramble, 2026 promises a more tailored flying experience on Southwest Airlines.
The choice is now truly yours.
Related Links:
SEATISFACTION™ details at Southwest.com
Rapid Rewards® Credit Card information [Southwest’s “Are You Sitting Down?” campaign video]
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Travel
Escape the Everyday Routine: Summer Travel Experiences Worth Logging Off For
Summer Travels: Between busy schedules, daily responsibilities and the seemingly nonstop pace of everyday life, taking time to disconnect can feel impossible. This summer, make an effort to step away from daily distractions and reconnect with yourself, your passions and the moments that matter most.
Escape the Everyday Routine: Summer Travel Experiences Worth Logging Off For
(Feature Impact) Between busy schedules, daily responsibilities and the seemingly nonstop pace of everyday life, taking time to disconnect can feel impossible. This summer, make an effort to step away from daily distractions and reconnect with yourself, your passions and the moments that matter most.
Whether it’s a solo seaside escape, a culinary adventure with friends or a memory-making family vacation, World of Hyatt’s Global Summer Offers give members access to exclusive savings of up to 25% on stays at participating hotels and resorts across the U.S., Canada, Caribbean, Latin America, Europe and Africa, making it easy to plan a perfect getaway to escape the everyday this summer.
From paddleboarding in the Bahamas to wandering through Panama’s historic streets, these curated destination recommendations offer inspiration for every kind of traveler.
Sun-Soaked Seaside Escapes
Some summer vacations are about trading packed schedules for ocean breezes and sun-soaked days by the water. For a chic coastal escape, The Georgian, part of The Unbound Collection by Hyatt, brings timeless glamour to the shores of Santa Monica. Just steps from the ocean, this iconic art deco hotel serves as the perfect seaside retreat for biking along the boardwalk, relaxing on the beach and exploring Santa Monica’s vibrant dining scene.
Every detail of a stay at Dreams Puerto Morelos Resort & Spa is crafted to inspire relaxation, connection and discovery. The all-inclusive resort offers a vibrant escape where contemporary comfort meets timeless Caribbean charm in a tropical haven designed for couples and families alike.
Memory-Making Family Adventures
Families looking to make the most of summer together can head to Grand Hyatt Baha Mar, where every day brings a new adventure. From splashing through the resort’s waterpark and visiting the on-site wildlife sanctuary to enjoying family-friendly dining across more than 45 restaurants and lounges, there’s something for guests of all ages to enjoy together.
Along the shores of Kāʻanapali Beach in Maui, Hyatt Regency Maui Resort and Spa provides the perfect setting for families to create lasting memories together. Families can fill their days with everything from culinary experiences to sunrise yoga, snorkeling and wildlife tours. Younger guests can even channel their inner sea creature during the resort’s popular mermaid classes.
Flavor-Filled Getaways
Combining contemporary luxury with Moroccan charm, Park Hyatt Marrakech is an authentic gateway to the destination’s rich culinary heritage. Guests can immerse themselves in local culinary traditions through hands-on experiences, from mastering classic dishes alongside the hotel’s chefs to exploring a Berber village market and sharing a home-cooked lunch with a local family.
Travelers looking to immerse themselves in Panama’s vibrant culture and food scene can enjoy a stay at Hyatt Regency Panama City. Whether exploring the colorful streets of Casco Viejo or savoring authentic cuisine at the hotel’s signature restaurant, Rulfo, guests can experience the flavors and energy that define the destination.
Immersive Cultural Discovery
Just steps from Tallinn’s UNESCO-listed Old Town, Hyatt Place Tallinn places guests in the heart of the city’s rich heritage and within easy reach of landmarks such as Toompea Castle and Alexander Nevsky Cathedral, as well as cobbled medieval streets, world-class museums, independent galleries and vibrant cafés that bring centuries of history to life.
Steeped in history and tucked in the heart of Westminster, Great Scotland Yard Hotel, part of The Unbound Collection by Hyatt, blends modern luxury with its storied past. Once home to Scottish royalty and later the headquarters of London’s Metropolitan Police, the hotel’s legacy of sophistication and intrigue inspires every detail and standout experience, including its hidden speakeasy-style bar, where inventive cocktails are inspired by the building’s colorful history and Michelin-starred dining.
Set along Savannah’s vibrant riverfront, Thompson Savannah offers a stylish gateway to one of the South’s most charming and culturally rich destinations. Travelers can explore centuries-old architecture in the city’s beautifully preserved Historic District and immerse themselves in the renowned arts scene before unwinding in a private cabana on the hotel’s pool deck or enjoying a cocktail at the rooftop bar.
To find more destinations to aid in the escape from everyday routines, visit Hyatt.com for a full list of participating properties and full offer details.
SOURCE:
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(Feature Impact) Weekend getaways and cross-country trips are supposed to offer a break from daily routines and financial stress. Yet for many travelers, the return home comes with an uncomfortable reality: the trip cost far more than expected. From luxurious dinners and spontaneous excursions to airport snacks and daily coffees, vacation spending is becoming increasingly difficult to control in an era of rising prices and experience-driven travel.
According to a survey conducted by TopCashback, a cash back site serving more than 20 million members worldwide to help people save as much money as possible on everyday spending, overspending while traveling is now the norm rather than the exception. Nearly 94% of respondents said they have spent more on vacation than originally planned, with more than 65% reporting they typically overspend by at least $250.
“Vacations should create memories, not money stress,” said Elisabella Ricca, personal finance and consumer analyst at TopCashback. “Giving yourself a spending plan before you travel can make it easier to enjoy the experience in the moment and avoid feeling guilty about the cost afterward.”
These findings reflect a growing disconnect between travel budgets and actual spending as vacationers navigate higher costs and pressure to make their trips feel worthwhile.
Inflation’s Impact On Travel Behaviors
Airfare, hotel rates, dining and entertainment costs are all climbing, forcing many households to rethink how often they take trips and what those trips look like. In fact, nearly 78% of respondents said rising travel costs have changed the way they vacation. Meanwhile, nearly 83% said they’re traveling less often altogether due to rising costs.
Travelers are Turning to Financing
These changing behaviors may also explain why financing vacations is becoming more common. The survey found 67% of respondents have used credit cards, financing plans or “buy now, pay later” services to pay for a vacation. While these tools can help make trips more accessible in the short term, they may also extend the financial impact of a vacation long after travelers return home.
Financial Stress After the Fun
For some travelers, that long-term effect is already being felt. More than 58% of survey respondents said they feel guilty at least sometimes about how much they spend on vacation, a feeling that often emerges after returning home and assessing purchases that seemed easier to justify while away from normal routines.
Small Purchases are Adding Up to Big Overspending
Vacation overspending rarely happens through one large purchase alone. Instead, smaller expenses accumulate steadily throughout the trip. For example, 53% of respondents said they’re most likely to spend more on coffee or drinks while traveling than they would at home, and another 53% said snacks are the common overspending culprit. These purchases may seem insignificant individually, but multiple small transactions each day can quickly add up.
Experiences Outweigh Luxury When Justifying Expenses
Even as travelers look for ways to cut costs, most remain willing to spend on experiences they view as meaningful. The survey found the top vacation splurges respondents are most likely to justify are fancy dinners (56%) and excursions or tours (48%). This suggests travelers are placing greater value on memorable moments rather than luxury, such as high-end accommodations.
Careful planning isn’t enough for most travelers to stay within a budget, as 59% of respondents said they set a vacation budget beforehand, signaling that overspending is often less about a lack of preparation and more about the realities of modern travel costs.
Nearly 90% of survey respondents said earning cash back or rewards on travel purchases would influence their spending decisions at least slightly. As people look for a better way to manage expenses and offset costs, many are turning to programs such as TopCashback, which offers travel-related cash back on airfare and last-minute flights, vacation packages, hotels and lodging, transportation and parking, car rentals, travel insurance, cruises, resorts and more.
To learn how cash back programs could help you stay within your next vacation budget, visit topcashback.com.
Photos courtesy of Shutterstock
SOURCE:
TopCashback
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Naturist Blog
Embrace Liberation: Celebrating National Nude Day
Celebrate freedom and body positivity on National Nude Day, an empowering reminder to embrace our natural beauty. #NationalNudeDay #BodyPositivity
Last Updated on July 12, 2026 by Daily News Staff
Embrace Liberation: Celebrating National Nude Day
In a world where societal norms often dictate how we present ourselves, National Nude Day offers a unique opportunity to break free from conventions and embrace our natural state of being. Observed on July 14th, this day encourages body positivity, self-acceptance, and the celebration of individuality. Join us as we explore the significance of National Nude Day and the empowering message it conveys.
What is Nude Day about?
- Embracing Body Positivity:
National Nude Day serves as a powerful reminder that our bodies are beautiful in their natural form. It challenges the unrealistic beauty standards perpetuated by media and encourages us to appreciate ourselves and others without judgment. It’s a day to celebrate the diversity of bodies and foster a culture of acceptance. - Empowerment and Self-Acceptance:
Shedding our clothes on this day can be liberating, symbolizing the acceptance of our bodies and embracing our flaws as part of our unique identity. By embracing our natural state, we break free from the pressures of conformity, nurturing a positive relationship with ourselves and boosting our self-esteem. - Connection with Nature:
National Nude Day also provides an opportunity to connect with nature in a profound way. By being in our natural state outdoors, we can experience a sense of freedom and harmony with the environment. It’s a chance to feel the sun’s warmth on our skin, the breeze caressing our bodies, and to appreciate the beauty of nature without barriers. - Breaking Taboos and Challenging Stigma:
National Nude Day challenges societal taboos surrounding nudity and fosters a more open and inclusive conversation about body image. It encourages discussions about body positivity, consent, and the importance of respecting personal boundaries. By engaging in these conversations, we can challenge the stigma associated with nudity and promote a healthier mindset.
National Nude Day is not just about shedding our clothes; it’s about embracing our bodies, fostering self-acceptance, and challenging societal norms. It’s a day to celebrate diversity, promote body positivity, and encourage conversations that lead to greater understanding and acceptance. So, on this day, let us shed our inhibitions, embrace liberation, and celebrate the beauty of our natural selves. Happy National Nude Day! https://nationaldaycalendar.com/national-nude-day-july-14/
What is Nude Recreation Week?
Read the article: https://stmdailynews.com/what-is-nude-recreation-week-2/
A Footnote
National Nude Day, celebrated each year in July, is an informal observance embraced primarily by nudist and naturist communities around the world. While the event’s lighthearted name may invite misconceptions, its core purpose is far removed from sexuality or eroticism. Instead, National Nude Day promotes body positivity, personal freedom, and the celebration of the human form in its natural state. For many participants, the day serves as a reminder of the importance of accepting one’s own body and appreciating the diversity of shapes, sizes, and appearances that define humanity.
The practice of social nudity has a long and varied history, with roots in cultural, philosophical, and recreational traditions. Naturism, in particular, emphasizes living in harmony with nature, fostering a sense of equality and community by removing clothing—a social equalizer that diminishes visible markers of status, fashion, and material wealth. National Nude Day aligns with these principles by encouraging people to embrace comfort with their own bodies and reduce the stigma and shame that society often imposes regarding nudity.
Participants in National Nude Day may engage in various activities depending on their comfort level and local regulations. Some may visit designated naturist resorts or beaches, where social norms and legal protections allow for clothing-free recreation. Others might observe the day privately, enjoying solitude at home, practicing mindfulness, or meditating in the nude to connect with their body and surroundings. The observance is often framed as an opportunity to cultivate self-confidence and challenge internalized body insecurities, promoting mental and emotional well-being.
Importantly, National Nude Day is about consent, respect, and the normalization of nudity in appropriate contexts. Advocates stress that the celebration is non-sexual and not an invitation for voyeurism or sexual behavior. Its aim is educational and philosophical, emphasizing that nudity is a natural human state rather than a moral or social transgression. By recognizing and participating in this day, individuals can explore freedom from societal pressures, experience heightened self-acceptance, and foster a broader cultural understanding of the human body.
In essence, National Nude Day is a celebration of liberation, self-expression, and respect for human diversity. It encourages people to rethink preconceived notions of the body, embrace naturalism, and promote inclusivity. While it remains a niche observance, its message of body positivity, acceptance, and personal freedom resonates across cultural boundaries, reminding participants that the human body, in all its forms, deserves acknowledgment and respect.
For more information and related resources:
