Travel
Southwest Airlines Breaks with Tradition — Assigned Seating Comes to the Friendly Skies in 2026
Southwest Airlines is introducing assigned seating for the first time, starting January 27, 2026. Learn how SEATISFACTION™ will change your travel experience.
Last Updated on July 29, 2025 by Daily News Staff
737 MAX-8 // Ashlee D. Smith
For decades, Southwest Airlines has carved out a unique space in the airline industry by sticking to a first-come, first-served boarding process that passengers either loved or loathed. But all of that is about to change. Beginning July 29, 2025, Southwest customers will have the option to choose their seats at the time of booking for flights starting January 27, 2026.
Dubbed SEATISFACTION™, this new program marks a major evolution for the Dallas-based carrier, bringing with it more flexibility, upgraded options, and—for many—long-awaited peace of mind.
What’s Changing?
In a statement from Tony Roach, Executive Vice President of Customer & Brand, the airline emphasized that this move is all about “more choice and greater control” for travelers. “Assigned seating unlocks new opportunities for our Customers,” Roach said, “including the ability to select Extra Legroom seats—and removes the uncertainty of not knowing where they will sit in the cabin.”
For the first time, Southwest flyers will be able to:
Choose seats during booking, including Extra Legroom, Preferred, and Standard seats. Opt for upgraded seating through various fare bundles. Purchase seat upgrades even with a Basic fare. Priority boarding can now be purchased 24 hours before departure.
Special Perks for Rapid Rewards® Members and Loyal Flyers
Southwest is also rewarding loyalty in new ways. A-List and A-List Preferred members, as well as Southwest Rapid Rewards® Credit Cardholders, can select seats at booking or within 48 hours of departure—even when flying on Basic fares.
This makes it easier for loyal customers to access top-tier experiences without needing to upgrade their entire fare.
Rethinking the Boarding Process
To complement the rollout of assigned seating, Southwest is also introducing a new boarding process. No more jockeying for position in the A, B, or C groups.
Starting January 27, 2026, boarding will follow a group-based structure based on seat location, with Extra Legroom passengers and premium fare holders boarding first in Groups 1–2. Frequent flyers and credit cardholders will also enjoy earlier boarding positions.
Marketing the Moment: “Are You Sitting Down?”
To promote the change, Southwest has launched a cheeky new campaign called “Are You Sitting Down?” The ad series uses the airline’s trademark humor to introduce the new era of assigned seating, promising a smoother, more enjoyable travel experience without losing the friendly flair Southwest is known for.
Why Now?
While Southwest has built a brand on simplicity and no-frills flying, growing demand for customization—especially post-pandemic—has pushed even the most steadfast legacy practices to evolve. For business travelers, families, and tall passengers alike, knowing where you’ll sit before boarding has become less of a luxury and more of an expectation.
With this move, Southwest aims to balance customer autonomy with its core identity of hospitality and affordability.
The Bottom Line
Whether you’ve always rushed to check in early to nab that perfect aisle seat or dreaded the uncertainty of the open-seating scramble, 2026 promises a more tailored flying experience on Southwest Airlines.
The choice is now truly yours.
Related Links:
SEATISFACTION™ details at Southwest.com
Rapid Rewards® Credit Card information [Southwest’s “Are You Sitting Down?” campaign video]
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
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Travel
TOP 5 THINGS TO DO IN ENCINITAS, CALIFORNIA THIS MEMORIAL DAY WEEKEND
Last Updated on February 15, 2026 by Daily News Staff

ENCINITAS, CALIFORNIA, USA /EINPresswire.com/ — California’s gem, the surfside city of Encinitas and The Encinitas Visitors Center are announcing Memorial Day activities for 2022. The beachside oasis takes the beach seriously, and with six miles of Pacific Ocean coastline to its name, the small community is a beautiful reminder of the historic Highway 101 beach culture that has thrived since the mid-1900s. It’s no surprise that the City of Encinitas was named as one of the best surf towns in the world. Here are top 5 activities for visitors to enjoy.
1. Go to the beach! Some of the best beaches in Encinitas include legendary surfing hotspots like Beacon’s, Grandview, Stone Steps, Moonlight State Beach, and Swami’s. These beaches are also some of the best in the country for sunbathing, relaxing, or spending a beach day with the family.
2. Take surf lessons! Live the life of a San Diegan for a day and enjoy the popular sport of surfing! There are many to choose from, including Encinitas Surf Lessons https://www.encinitassurflessons.com/ Pacific Surf https://www.pacificsurf.com/surfing-lessons-encinitas/ and Aqua Surf https://www.aquasurf.com/encinitas that offer group lessons, quality equipment, good surf and exciting lessons from a lifelong surfer.
3. Have a beach bonfire and BBQ! Moonlight Beach is one of the few area beaches that has picnic tables, bonfires, a playground, volleyball, lifeguard towers, easy parking and no stair access that creates a perfect family-oriented trip to the beach. A recent 6 million dollar renovation presents clean bathrooms, an additional 10,000 square feet of sandy area, and a new concession stand.
4. Tour the Encinitas Historical Society! Visitors to the Encinitas Historical Society are in for a treat, as the organization is located in an 1883-era one-room schoolhouse built for the eight children that lived in the town at that time. Discover the history of this unique city through photographs, exhibits, research papers, and docents eager to share their story.
5. Eat, drink and shop by the beach! The quaint downtown Encinitas shopping district is more than 100 years old. Today, the historic corridor along Highway 101 is home to sidewalk cafes, cute boutiques and shops, great restaurants and breweries. A few local favorites include Le Papagayo, Vigilucci’s Trattoria Italiana, Solterra Winery and Kitchen and the Potato Shack Café.
And don’t forget, on Memorial Day, to be part of the National Moment of Remembrance by pausing for a moment of silence at 3 pm local time. Take one minute to remember those who have died serving our country so that we are able to enjoy our freedom.
For more information about Encinitas and all it has to offer year-round, go to https://www.encinitasvisitorscenter.com/
https://stmdailynews.com/category/lifestyle
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Travel
Curating a Memorable Vacation: Ways to Invest in the Experience of Family Travel
For many Americans, their most treasured family memories took place on a vacation or trip rather than at home. With Alaska on the travel bucket list of more than two-thirds of Americans, it’s a destination that is influencing experience-focused family adventures.

(Family Features) Travel has a way of slowing time down, creating memories for loved ones that last long after suitcases are unpacked and regular routines return. For many Americans, their most treasured family memories took place on a vacation or trip rather than at home.
In fact, nearly 67% said they value a core memory more than a physical souvenir after a vacation, according to a survey commissioned by Holland America Line, a cruise line that has been exploring Alaska for nearly 80 years. What’s more, almost 86% of survey respondents said they have looked at photos or videos from a past trip to lift their mood, and more than 90% said positive travel memories can improve their mood during difficult times.
With Alaska on the travel bucket list of more than two-thirds of Americans, it’s a destination that is influencing experience-focused family adventures.
Explore Curiosities
Travel is about more than seeing new places. For many Americans, it’s also a time to learn, explore new interests and slow down. Booking a cruise can encourage those behaviors.
According to the survey, 61% of Americans are more likely to try new foods while traveling on a cruise, and nearly half (48%) said they’ve discovered a new interest or hobby during their cruise, including wildlife, food, history or culture. For example, cruise guests may be able to try local specialties, like fresh Alaskan seafood, reindeer sausage, birch syrup and Alaskan berries, while on board.
Unstructured time is part of the appeal of cruises, with 28% of respondents sharing they read more during their trips.
Focus on Nature
Nature-focused destinations stand out because they offer experiences that feel rare and immersive, especially in places where wildlife and landscapes are central to the journey. More than 4 in 10 survey respondents said seeing wildlife in nature would be the most memorable family vacation experience, compared with about 12% who said meeting a character at a theme park would stand out most.
Whether spotting whales, watching glaciers calve or seeing the Northern Lights stretch across the Alaskan sky, the landscape being part of the experience helps define the journey. To help guests witness the majestic animals found in Alaska, including whales, eagles, bears, moose, otters, seals, sea lions and more, Holland America Line carries a wildlife expert on board. Plus, a wildlife spotting guide points out native animals found along the cruise route and a map with the best places to see each species is included.
“Guests tell us time and again how profoundly nature shapes the memories they carry home,” said Robert Morgenstern, senior vice president of Alaska Operations at Holland America Line. “Wildlife sightings, time outdoors and shared moments linger long after the cruise ends, especially for families exploring Alaska together.”
Reimagine Family Time
For families, travel often creates time for bonding that daily routines simply don’t allow. More than half of the survey respondents said their best family memories occurred while traveling together, and more than 4 out of 5 (82%) said some of their strongest family bonding moments happened during a vacation or family trip.
In addition to shared memories, more than 91% said travel had a positive impact on their mental and emotional well-being.
As travelers look for relief from routine and overstimulation, finding experiences rooted in nature, exploration and shared moments can help create lasting memories and emotional connection.
To learn more about Alaska travel and book your next family adventure, visit hollandamerica.com.
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STM Blog
Why I Want to Take the Train from Phoenix to Los Angeles—Even If It’s Not Easy
The author expresses a deep love for train travel, particularly the Amtrak routes. Despite Phoenix lacking direct Amtrak service, the longing for a train journey from Phoenix to Los Angeles remains strong. The experience of transitioning from desert landscapes to the California coast symbolizes the possibilities of enhancing passenger rail connectivity in the region.

I’ve always loved trains.
Not just as transportation, but as an idea: the rhythm of the rails, the slow reveal of landscapes you’d never notice from 35,000 feet, the sense that the journey itself actually matters. That’s why every time I read about Amtrak’s Sunset Limited, especially its long sweep across the Southwest, I can’t help but think the same thing:
I wish I could take the train from Phoenix to Los Angeles—and then ride the Pacific Surfliner.
The Arizona Reality: Close, But Not Quite
Here’s the catch that every Arizona rail fan knows too well: Phoenix doesn’t have direct Amtrak service.

Why I Want to Take the Train from Phoenix to Los Angeles – STM Daily News Podcast
The Sunset Limited does cross southern Arizona, stopping in places like Yuma, Tucson, Benson, and Maricopa. Maricopa is technically the closest Amtrak station serving the Phoenix metro area—but it’s about 30 miles south of downtown, meaning a car ride or bus connection is still required.
It’s a small detail, but it matters. Phoenix is the fifth-largest city in the United States, yet if I want to ride Amtrak west to Los Angeles, I first have to leave the city by road just to board the train.
Still, even with that inconvenience, the idea is hard to shake.
Boarding the Sunset Limited
The Sunset Limited is one of Amtrak’s most historic long-distance routes, running from Los Angeles to New Orleans. In Arizona, it cuts through desert landscapes that feel timeless—wide skies, distant mountains, and towns that grew up alongside the railroad itself.
This isn’t high-speed rail. It’s not flashy. It’s slow, deliberate travel, the kind that lets you sit back, watch the desert roll by, and remember that the Southwest was built on rail long before interstates and budget airlines.
From Maricopa or Tucson, the train heads west toward California, crossing into the Imperial Valley before arriving in Los Angeles.
The Real Dream: Connecting to the Surfliner
For me, Los Angeles isn’t the end of the line—it’s the gateway.
Once in LA, I’d love to step off the Sunset Limited and transfer to the Pacific Surfliner, one of the most scenic passenger rail routes in the country. From there, the journey hugs the coastline through Santa Barbara, Ventura, Orange County, and San Diego, offering ocean views that feel almost unreal from a train window.
That connection—from Arizona desert to California coastline—feels like the perfect expression of what passenger rail does best. You don’t just arrive somewhere. You experience the transition.
Why This Matters
This isn’t just about nostalgia or being a train enthusiast.
It’s about options.

Rail travel offers something planes and highways don’t: accessibility, comfort, and a sense of continuity between communities. The fact that Phoenix still lacks direct passenger rail service feels like a missed opportunity—not just for travelers like me, but for the region as a whole.
Every time stories circulate about the Sunset Limited or long-distance Amtrak routes, they remind me that the bones of a better rail network already exist. What’s missing is the will to connect major cities like Phoenix directly into that system.
Someday Soon?
I still hope that one day, taking the train from Phoenix to Los Angeles won’t require a workaround. Until then, the Sunset Limited remains both a real option—and a symbol of what could be.
Because if there’s one thing I know for sure, it’s this:
If I ever get the chance to roll out of Arizona by rail, connect in LA, and ride the Surfliner along the Pacific, I’ll be on that train—camera ready, coffee in hand, watching the country unfold exactly the way it’s meant to be seen.
Coming Soon: Travel Stories from STM Daily News
Travel is more than getting from one place to another—it’s about how we experience the journey. In the weeks ahead, STM Daily News will be sharing new travel stories that explore rail routes, regional history, overlooked connections, and the human side of movement across the Southwest and beyond.
From passenger rail reflections and historic routes to modern transit challenges and scenic journeys worth slowing down for, our upcoming coverage looks at travel as culture, infrastructure, and lived experience.
Coming Soon: Travel Stories from STM Daily News
Travel is more than getting from one place to another—it’s about how we experience the journey. In the weeks ahead, STM Daily News will be sharing new travel stories that explore rail routes, regional history, overlooked connections, and the human side of movement across the Southwest and beyond.
From passenger rail reflections and historic routes to modern transit challenges and scenic journeys worth slowing down for, our upcoming coverage looks at travel as culture, infrastructure, and lived experience.
Follow along at STM Travels as we continue to explore the roads—and rails—that shape how we move.
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