Sports
Stagwell’s (STGW) Sport Beach to Host World-Renowned Athletes Maria Sharapova, Allyson Felix, Spencer Dinwiddie and More
Partner with Global Brands United Airlines, Diageo, Penske Media Corporation and Axios at Cannes Lions 2023
Journalists from Amazon Prime, Axios, FOX Sports, Sportico and Others to Conduct Live Interviews at the Beach
NEW YORK and CANNES, France /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today its first round of talent and brand partners to be featured at Sport Beach, the network’s flagship venue at the Cannes Lions International Festival of Creativity 2023 (Cannes Lions). Built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom, Sport Beach was created to be a uniquely magnetic experience that stands apart from the crowded scene at Cannes Lions.
Stagwell invites brands, athletes, sports leagues/teams, media platforms, journalists, and other potential partners.Tweet
“We’re delighted to unveil our first round of partners at Sport Beach who share our enthusiasm for the power of sport and its ability to connect with fans, drive culture and shape worldviews,” said Stagwell Chief Brand and Communications Officer Beth Sidhu. “With their support we know Sport Beach will be a forum for a spirited exchange of ideas, proven methods of success, and ultimately, the inspiration we need to build the next generation of fans.”
Athletes
- Maria Sharapova (tennis) – A former No. 1 world tennis player, Sharapova is one of 10 women to achieve a career Grand Slam, which she achieved five times before retiring in February 2020. Today, she is a polymath entrepreneur, investor, author and mother.
- Allyson Felix (track and field) – Seven-time Olympic Gold Medalist and five-time Olympian, Felix is the most decorated Track & Field Olympian in history and one of the leading advocates for gender-equality and maternity protection. Before retiring in 2022, she co-founded Saysh, a community centered lifestyle brand that revolutionized footwear for women.
- Spencer Dinwiddie (basketball) – An NBA star, Dinwiddie serves as guard for the Brooklyn Nets, which he rejoined in February 2023 after playing on the team from 2016-2021. Along with his business partner Solo Ceesay, Spencer is co-founder of Calaxy, a next-generation social marketplace reimagining the creator-fan relationship. The application gives creators the ultimate toolkit to interact with and reward their fans in one place, creating a fair exchange of value and facilitating unmatched community monetization.
- DK Kizer (football) – Former Quarterback for the National Football League’s Cleveland Browns and the Notre Dame Fightin’ Irish, Kizer is now the Founder & CEO of a Web3 start up called One of None – a platform that helps Creators build and launch physical products backed and authenticated by digital assets.
- Patrice Evra (soccer) – Former Manchester United and France National team Captain, Patrice is now a successful entrepreneur with his ‘I Love This Game’ brand, an activist, motivational speaker and a hugely influential social media personality.
- Kyle Martino (soccer) – Martino has played at all levels of U.S. Soccer from youth, to college, to Major League Soccer and the U.S. Men’s National Team. Today, Kyle is a commentator, entrepreneur and founder of the Over Under Initiative, a nonprofit dedicated to improving the health and wellness of kids by increasing access to sport in urban neighborhoods.
- Diana Flores (flag football) – Star quarterback and captain of Mexico’s National Team. A World Games Gold medalist, Diana also serves as the NFL & IFAF’s Flag Football global ambassador. She was recently the Offensive Coordinator for the AFC at the 2023 NFL Pro Bowl Games and was the featured star in the NFL’s Super Bowl LVII advertisement, “Run With It,” the top 2 rated commercial by 2023 USA Today AdMeter.
Brand Partners
- Axios, a digital media company delivering trustworthy breaking news and invaluable insights to help readers and viewers get smarter, faster across the topics reshaping our lives in politics, tech, business, media, science and the world.
- Diageo, the global leader in beverage alcohol, will be the exclusive spirits partner of Sport Beach. It houses an outstanding collection of some of the biggest brands across spirits and beer including best-selling Scotch whisky brand, Johnnie Walker, the world’s most celebrated gin, Tanqueray, and the world’s best-selling premium distilled vodka, Smirnoff.
- Penske Media Corporation, a leading global media and information services company, has been a pioneer in digital media and a platform innovator since 2004, reaching viewers on all screens across its ever-growing constellation of iconic brands Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Sportico, and more. PMC also owns several vital cultural events such as SXSW, Latin Music Week and others.
- United Airlines, one of the world’s largest airlines, will serve as the official airline of Sport Beach. Operating the most comprehensive global route network among North American carriers and with their new platform “Good Leads the Way,” United is committed to doing good in the air and on the ground through its investments and partnerships.
Journalists
- Erin Andrews – FOX Sports reporter, founder of top selling women’s sports-licensed apparel brand, WEAR by Erin Andrews, and co-host of the hit podcast “Calm Down,” Erin Andrews contributes exclusive interviews and sideline reports from FOX NFL’s top game each week as part of the network’s lead crew.
- Sara Fischer – Axios senior media reporter, CNN media analyst, author of the must-read Axios Media Trends weekly newsletter, covering the most consequential news, companies and leaders in the media industry.
- Ben Lyons – On-air host and producer of sports and entertainment content across all media. He is the Co-Executive Producer of Prime Video Sports Talk for Amazon, Co-Host of the network’s daily morning show, ‘Bonjour Sports Talk,’ and the Chief Storyteller for Revel Moments.
- Eben Novy-Williams – Award-winning Sports Business Reporter for Sportico where he covers the biggest deals across the sports industry from NFL to pickleball to how NIL is changing the game.
- Scott Soshnick – Editor-in-chief of Sportico, the premier digital content platform providing sports industry news, data, insights, strategies, leadership and live media for professionals in the sports industry.
Stagwell invites brands, athletes, sports leagues/teams, media platforms, journalists, and other interested parties who would like to partner on the ground to reach out to [email protected] for more information.
Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst. Stagwell’s 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Doner, Forsman & Bodenfors, GALE, Instrument, National Research Group and Stagwell Marketing Cloud will drive the conversation.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Penske Media Corporation
Penske Media Corporation is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good www.pmc.com.
About Axios
Axios is a digital media company delivering trustworthy breaking news and invaluable insights to help readers and viewers get smarter, faster across the topics reshaping our lives in politics, tech, business, media, science and the world. Axios was created around a simple proposition: deliver the cleanest, smartest, most efficient, and trust-worthy experience for readers and advertisers alike. www.axios.com
SOURCE Stagwell Inc.
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Lifestyle
Cycling can make seniors healthier and more independent − here’s how to design bikes and networks that meet their needs
Seniors are increasingly interested in cycling. Research identifies senior-friendly bike designs and infrastructure improvement needs to enhance physical activity and independence among older adults.
Most senior citizens get around in their daily lives by driving, walking or using public buses and subways. But many people in their 60s and 70s could potentially be interested in other options, such as cycling. At a time when cycling is growing in the U.S. and the overall population is aging, seniors’ preferences for bike designs and bike networks are very relevant.
Older people may have concerns about riding a two-wheeled bike if they are afraid of falling – a risk that increases with age and causes many seniors to become less active. Many cities and communities are working to create safer bike networks, but these are designed for young, physically fit bikers, who are less afraid to bike near cars and don’t need an occasional bathroom break.
Some seniors live in assisted living complexes or memory care facilities that have roads, sidewalks and paths for residents pushing walkers. However, these complexes don’t usually have bike storage rooms, bike loops or safe bike pathways to local parks and stores.
I am a researcher in architecture – with a focus on environment and behavior – and a senior, and I have studied bikes and bike networks for over 43 years. In my latest project, I worked with Seth Gale, a behavioral neurologist; Linda Mazie, a health and wellness coach who works with seniors; and Heidi Savage, a fitness director who also works with seniors, to learn from older people what kinds of bicycles and bike networks would help them stay active and independent through cycling. https://www.youtube.com/embed/vrrzFnzYUXI?wmode=transparent&start=0 In the Netherlands, where many people of all ages routinely ride bikes, local officials take a tour with older riders to identify spots that seniors find particularly unsafe on their route.
We found that a majority of the seniors whom we surveyed and who test-rode three bikes preferred a three-wheeled adult tricycle or a two-seat model that lets riders sit side by side. For infrastructure, their key requirements included bike loops, separation from cars and nearby bathrooms.
Benefits of biking for seniors
Many older people in the U.S. don’t get enough physical activity for healthy aging. A 2016 study by the Centers for Disease Control and Prevention found that more than one-fourth of all adults over 50 did not engage in any physical activity outside of work. This share increased with age and was higher among people with chronic diseases such as cancer, diabetes and depression. Inactivity was significantly higher among women than men, and among Black and Hispanic seniors compared with white seniors.
Biking provides many health benefits, including cardiovascular exercise, stronger muscles, better coordination and lower stress levels. It also offers benefits that are particularly relevant for seniors. For example, one study found that cycling for at least one hour per week significantly improved older people’s balance, potentially making them less vulnerable to falls.
There also are findings suggesting that exercise may help slow the progression of Alzheimer’s disease. For example, one study showed that when mice exercised on a wheel, their muscles produced irisin, a hormone that supports cognitive function. The irisin passed into their brain, improving memory and spatial awareness.
Senior-friendly bikes
For our study, we distributed surveys with pictures of senior-friendly bikes and questions about bike networks to 178 seniors in four senior communities in Massachusetts and New Hampshire. Participants ranked the pictures according to how well they liked the various bike designs and offered more comments while seeing the pictures on a large screen.
We also borrowed three senior-friendly bikes made by Van Raam, a Dutch company that designs bikes for a wide range of special needs. These models included:
- A three-wheeled bike for side-by-side riders who each have handlebars and who can pedal together while one steers.
- An adult tricycle with a back rest and low center of gravity.
- A two-wheeled bike with a low center bar that makes it easy to step through when getting on or off.
Fifty seniors at RiverWoods-Exeter, a senior living complex in New Hampshire, and Fox Hill Village, an independent living community for seniors in Westwood, Massachusetts, were invited to test-ride the three models and complete a survey about their experiences.
Designing bike networks for older riders
Based on photos, participants were most enthusiastic about the adult tricycle and also were interested in the two-seat three-wheeler. Adult tricycles are harder to pedal than bikes with two wheels, and rounding corners involves turning the handlebars without leaning, so these models have a learning curve. However, they offer stability, which clearly was important to the people in our study.
Among seniors who did test rides, the most popular model was the single-seat three-wheeled bike. Unlike a low recumbent bicycle, this bike’s seat is about as high as a chair, and unlike an adult tricycle, it has a back rest.
Participants’ second choice was the three-wheeled two-seater bike, which has seats with backs, arm rests and seat belts. Fewer participants were willing to test-ride the two-wheeled regular bike with a low center bar; those who tried it were already comfortable riding two-wheeled bikes.
Comments were enthusiastic, especially for the two-seater bike. Seniors wrote, “I like the social aspect and teamwork”; “I see this as an asset to our community”; and, simply, “Awesome!!!”
Some noted that the two-seater could work for seniors who were caregivers for their spouses. One husband wrote, “This would be great to ride with my wife, who hasn’t ridden a bike for 50 years.”
In response to survey questions about the most important features of a senior-friendly bike network, participants said they wanted to be able to bike for 30 minutes at a stretch, ride twice a week and have a bathroom available.
For a network added to their assisted living complexes, they wanted a cycling loop on-site; a route to a destination outside the complex; a smooth, flat riding surface with grass shoulders; and picnic tables and water nearby. Participants felt that cars traveled too fast in their residential complexes, so they wanted to ride on separated paths rather than on existing roads.
Our findings echo other studies that have shown that senior cyclists want to ride in protected bike lanes or separate paved paths, rather than in street traffic. Because many seniors have limited vision, another feature that can make bike paths safer for them is light-colored demarcation strips at the edges of the path to help older riders avoid veering off the main cycle path, especially at night.
Pedaling ahead
Here are the key steps that I believe would be required to develop findings like ours into scalable bicycling programs for seniors in the U.S.
Some seniors might appreciate having classes to relearn how to ride a two-wheeled bike, or to ride with another person on a two-seater model. Assisted living complexes could install bike storage sheds and buy several senior-friendly bikes for residents to ride.
Protected bike lanes could be made more senior-friendly by building them level with the adjoining sidewalk, so that a third wheel could rest on the edge of the parallel sidewalk. Lanes optimized for senior riders would be continuous and have bicycle traffic signals, raised crosswalks and nearby public bathrooms with signs leading to them.
Routes could run from residential neighborhoods to destinations such as coffee shops, post offices, grocery and drugstores, and parks. Destinations could provide space to park and lock the bikes while riders shopped or had coffee.
The U.S. has an aging population, and seniors’ health is an important concern for seniors themselves, their caregivers and taxpayers. There is strong evidence that increased bicycle use by seniors could help many people live healthier and more independent lives well into their golden years.
Anne Lusk, Lecturer in Urban Agriculture, Boston University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.
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sports and fitness
Altea Ottawa, Canada’s Largest Premium Fitness and Wellness Club, opens its doors in Ottawa!
OTTAWA, ON. /CNW/ – Altea Ottawa is thrilled to announce its doors are now open to the public! Located at 1660 Carling Avenue, this impressive 129,000-square-foot flagship club sets a new standard in fitness, wellness, and community spaces in the national capital region.
Altea Ottawa redefines the fitness experience by offering a wide variety of boutique fitness classes, 6 indoor pickleball courts and premium wellness amenities.
It offers an extensive range of premium fitness and wellness offerings, including a one-of-a-kind Hot Yoga Studio, a theatre-style Cycle Studio, a Boxing Studio, a Fusion Studio offering Barre and Mat Pilates, two LF3 Functional Strength & HIIT Training Studios, a Reformer Pilates Studio, a Signature Studio offering multiple high-energy Strength, Metcon and HIIT formats, as well as an exclusive Women’s Only Fitness Suite and a Recovery Lounge. The club will expand in Spring 2025 with the opening of a state-of-the-art Aquatic Centre featuring a 25-metre lap pool, luxury hot tub, and children’s pool.
Additional highlights of the new Altea Ottawa include:
– Over 350 classes offered weekly across 9 Boutique Fiùtness Studios
– An impressive six-court indoor Pickleball Club
– Supervised on-site childcare
– Smoothie bar and full-service Starbucks
“We’ve been blown away by the public’s interest in Altea. We are excited to offer a premium fitness and wellness experience that is unique and unmatched,” said Jeff York, CEO of Altea Active. “Ottawa residents are clearly ready to embrace our purpose-driven spaces that seamlessly blend fitness, wellness, and community.”
Thousands of people have already signed up as Founding Members, and nearly 200 part-time and full-time employees have been hired to join the team at Altea Ottawa.
“We’ve built a strong team that is eager to deliver on our promise of delivering the best premium fitness and wellness experiences” continued York. “Because of the club’s size, amenities and unique blend of personal training and boutique fitness classes, we are able to offer personal trainers and fitness instructors stable full-time employment in one facility doing what they love- helping people. This opportunity is truly unique and will benefit our members and team tremendously as we build a team of bought-in, passionate and hardworking individuals.”
Altea Ottawa joins Altea’s portfolio of clubs across Canada, with existing locations in Winnipeg, Toronto, and Vancouver. Known for its commitment to creating welcoming and empowering spaces, Altea combines industry-leading fitness and wellness experiences with amenities that support social, family, and community well-being designed to drive value and convenience for Canadians.
For more information about Altea Ottawa and to join, visit http://www.alteaactive.com.
Related information:
- Altea Ottawa Announces Plans to Hire 200 Ahead of Launch for New Flagship Fitness and Wellness Club
- Premium fitness & wellness brand announces appointment of Jeff York as CEO of Altea
About Altea:
Founded by a team of fitness industry veterans, and quickly emerging as one of Canada’s premier health and wellness brands, Altea is changing the face of Canadian health and fitness by balancing the most important aspects of our lives – community, family, and mental, physical, and social well-being.
Altea currently features a state-of-the-art 80,000-square-foot facility in Winnipeg, Manitoba (opened November 2019), an 89,000-square-foot social wellness club in Toronto’s Liberty Village neighbourhood (opened March 2022), and a 43,000-square-foot location in Vancouver’s Mount Pleasant community (opened November 2023). In 2025, Altea is planning to open a new Avant by Altea location in Yorkville, featuring personalized results-driven concierge service and high-end amenities to all members. Visit alteaactive.com for more information.
SOURCE Altea Active
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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Senior Pickleball Report
Pickleball Kingdom Continues Tennessee Expansion to Knoxville
KNOXVILLE, Tenn. /PRNewswire/ — Pickleball Kingdom, the largest indoor pickleball entity in the world, announces its expansion into Knoxville, Tennessee. This state-of-the-art indoor pickleball facility will be led by franchisees Bappa Mukherji, Anjali Mukherji Doria, and Jake Doria, and will bring the renowned Pickleball Kingdom experience to one of Tennessee’s most energetic and fast-growing cities.
“Knoxville is the perfect place for Pickleball Kingdom to take root,” said Ace Rodrigues, Founder and CEO of Pickleball Kingdom. “Bappa, Anjali, and Jake share a passion for pickleball and building strong community connections. Their leadership and commitment to excellence will make this location a centerpiece for players in the region.”
Pickleball Kingdom is renowned for its cutting-edge facilities and welcoming community environment. This new Knoxville club joins Pickleball Kingdom’s growing presence in Tennessee, with additional locations already underway in Nashville, Hendersonville, Memphis, Chattanooga, and Murfreesboro, solidifying the state as a hub for premier indoor pickleball. Plans for the Knoxville facility include climate-controlled indoor courts, modern lounge spaces, and comprehensive programs for players of all ages and skill levels. While a specific site is still being finalized, the club promises to deliver an unparalleled player experience.
The new Knoxville facility will feature:
- State-of-the-Art Indoor Courts: Designed to optimize playing conditions, blending outdoor surfaces with an indoor setting for year-round play.
- Professional Coaching and Clinics: Customized for all skill levels, from beginners to seasoned players.
- Youth Programs: Introducing the next generation to pickleball through engaging activities.
- Leagues and Tournaments: Providing competitive opportunities for players to showcase their skills.
- Community-Focused Events: Bringing together local businesses and residents to foster connection and camaraderie.
“Pickleball is more than a sport – it’s a way to bring people together,” said Bappa Mukherji. Anjali Mukherji Doria added, “Our goal is to create a space where everyone feels welcome, whether they’re experienced players or picking up a paddle for the first time.” Jake Doria emphasized, “This club will be a hub for fun, fitness, and fostering new friendships in Knoxville.”
“We’re excited to collaborate with Bappa, Anjali, and Jake, whose dedication to excellence and community-building reflects the core values of Pickleball Kingdom,” said Rob Streett, COO of Pickleball Kingdom. “Their track record in fostering growth and their shared passion for pickleball will undoubtedly elevate the player experience and play a crucial role in our continued success and expansion.”
Anjali is the Executive Director of the Dava Foundation where she helps open and operate charities for rural hospitals. Additionally, she is the Chairman and President of Coffee Cares, a local nonprofit organization that helps relieve medical debt in Coffee County, Tennessee. With experience in franchise start-ups and organizing successful charity events, including a pickleball tournament for Utah’s youth, Anjali brings a wealth of expertise to the table.
Jake, a healthcare professional, has extensive business experience, and currently oversees provider enrollment and financial reporting. Jake’s passion for pickleball led him to create a non-profit pickleball tournament, with proceeds supporting youth suicide prevention. With a passion for pickleball and community engagement, he is determined to give back to the area and help Pickleball Kingdom become a staple in the community for years to come.
Opportunities for Franchisees
Pickleball Kingdom offers franchisees the highest industry AUV (average unit volume) per location, demonstrating the strength of its business model and the comprehensive support provided to franchise owners.
With the rapid growth of pickleball across the country, Pickleball Kingdom invites motivated individuals to explore franchise opportunities and join the movement that is sweeping the nation. For more information about franchise opportunities with Pickleball Kingdom, visit www.pickleballkingdom.com/franchise.
For the latest updates and information, visit the Knoxville, TN club page: https://pickleballkingdom.com/knoxville-tn/
Follow Pickleball Kingdom on social media: Facebook, Instagram, LinkedIn
SOURCE Pickleball Kingdom Franchising
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
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