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Sweet, Sweet Victory! Candy Crush® All Stars Tournament Winner Announced



  • Jay, 51, from New York, beat millions of Candy Crush Saga® players worldwide to attend the live final where he was crowned Candy Crush All Star 2023, winning $100,000 USD
  • A fiercely competitive Candy Crush® All Stars Tournament final in London saw the top three players each win an exclusive championship Ring, designed by celebrity jeweler Icebox

NEW YORK /PRNewswire/ — In an epic battle of the thumbs, Candy Crush Saga has crowned its ultimate All Stars champion following a live final in London for the biggest prize in casual mobile gaming.

Jay, 51, was named Candy Crush All Star 2023, taking home $100,000 and a specially crafted bling-tastic championship ring from celebrity jeweler, Icebox, after collecting the most purple All Star Candies in an intense, head-to-head battle to win.

Candy Crush Saga® All Stars Championship Rings

Hailing from New York, Jay beat Cole, from Eugene, Oregon, and Fran, from Madrid, Spain, who finished second and third out of the group of ten finalists spanning three continents – winning $50,000 and $30,000 respectively, alongside runner-up championship rings.

Specially designed for the tournament by renowned Atlanta-based jeweler, Icebox – who have made championship rings for some of the biggest names in sports – the three rings, worth over $75,000 in total, are bedazzled with rare gems inspired by the game’s iconic Candies. Dripping in Amethysts, Yellow and Orange Sapphires, Rubies, Blue Topaz and Brown Tourmaline, they are set into a bespoke 14K Gold Candy Drip setting for a color-popping sensation.

Jay, a fibre optics specialist and father of four who’s completed more than 9,000 Candy Crush Saga levels, said: “When I heard I won, it was mind-blowing, that’s all I can say, it was incredible. It’s like I just won the Super Bowl and I got the ring! I thought Cole had me, I really did, he is one cold guy. Meeting the other finalists was amazing, we all have the same thing in common: Candy Crush – it’s a universal language.”

The free-to-enter Candy Crush All Stars tournament, held to mark the 20th anniversary of the game’s developer, King, stretched across two months with quarter and semi-finals held to whittle down the competition to the top 10. To receive an invite to the final, competitors needed to move through the tournament stages by collecting as many purple All Stars Candies as possible.

To celebrate, the finalists, along with a guest of their choice, enjoyed an all expenses paid trip to London and a victory dinner. The once-in-a-lifetime experience also included a week’s stay in a candified room at a luxury London hotel, as well as a ‘behind the candy curtain’ tour of King’s London HQ.

At the live final event, the finalists donned Candy Crush varsity jackets and were welcomed onto a purple carpet where they were cheered on before competing with their fellow Candy Crush All Stars finalists. To win, Jay had to survive elimination in three tense rounds – coming from behind in the semi-final to nab the last qualifying spot – before the final head-to-head.

Todd Green, General Manager of the Candy Crush Franchise at King said: “The sheer quality of play across the tournament stages and especially the live final was just incredible, and we were delighted to crown Jay as our deserving winner and ultimate Candy Crush All Stars champion.


“For many players, Candy Crush Saga represents a colorful and enjoyable way to pass the time, but we have a huge amount of loyal fans who love to invest the time and dedication into becoming a true All Star.”

Candy Crush Saga is available to download and play for free on iOS and Android. To learn more about the mobile game, visit: www.candycrushsaga.com

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company and the creator of the world-famous Candy Crush franchise, as well as other mobile game hits including Farm Heroes Saga. Candy Crush is the top-grossing franchise in U.S. app stores, a position it has held for the last five years, and King’s games are being played by 243 million monthly active users as of Q1 2023. King, a part of Activision Blizzard (NASDAQ: ATVI), has game studios in Stockholm, Malmö, London, Barcelona and Berlin and offices in San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn@lifeatking on Instagram, or @king_games on Twitter.

© 2023 King.com Ltd. King, the King crown logo, Candy Crush, the Tiffi character, Candy Crush Saga and related marks are trademarks of King.com Ltd and/or related entities.

All Stars competition T&Cs can be found here: https://candycrush-saga.web.app/pages/all_stars_terms




Treydora Launches NFT Comic Book & VR Education

Treydora revolutionizes entertainment and training with NFT comics and VR education for healthcare.



Treydora, a multimedia entertainment and education company based in New York, is set to launch an innovative non-fungible token (NFT) comic book universe and virtual reality (VR) education platform. With the aim of revolutionizing storytelling and workplace training, Treydora combines blockchain technology, VR, and artificial intelligence to create immersive experiences.

Founded by Mark Loudermilk, a registered nurse, respiratory therapist, and computer scientist, Treydora seeks to utilize emerging technologies in a creative way. Loudermilk’s experiences working in New York City hospitals during the pandemic motivated him to launch something new and innovative.

In November, Treydora will introduce its first-ever NFT comic, featuring a science fiction saga centered around an ancient being named Treydora. The company has partnered with renowned comic artists to bring the meticulously crafted storylines and characters to life. Treydora plans to expand the universe into NFT artwork, VR real estate, eBooks, movies, and more.

Treydora also aims to transform workplace education and training through its pioneering VR education platform. By creating hyper-realistic 3D simulations of clinical environments, the platform has the potential to revolutionize training for healthcare professionals and enhance patient care. The company plans to extend its VR educational technology to other industries and corporate training programs.

With a focus on worldbuilding, gaming, and training, Treydora is at the forefront of interactive digital experiences, ownership, and learning. To stay updated on the latest developments, visit Treydora’s website at www.treydora.com.

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FanDuel Casino Unveils New Campaign & Exclusive Game Enhancements

“FanDuel Casino launches new campaign & exclusive game enhancements, elevating the thrill of winning.”



FanDuel Casino has just unveiled its latest marketing campaign, “Winning is Undefeated,” along with exciting enhancements to its game offerings. The campaign, created in collaboration with Mischief @ No Fixed Address, focuses on the exhilaration of winning and celebrates the small victories in life. The new campaign will be showcased across various media channels, including TV, social media, and contextual out-of-home advertising, targeting key markets such as New Jersey, Pennsylvania, and Michigan.

To supplement the campaign, FanDuel Casino is introducing an exclusive game called Fort Knox Cleopatra, developed by IGT PlayDigital™. Building upon the success of IGT’s Cleopatra slot title, Fort Knox Cleopatra adds a progressive jackpot mechanic and additional features to enhance players’ chances of winning big. With the Cleopatra Bonus, triggered by collecting three Sphinx Scatter symbols, players can enjoy 15 free spins where all wins are tripled. Additionally, the Fort Knox Bonus randomly activates during any base game spin, presenting players with the opportunity to unlock a progressive jackpot by opening safes filled with cash and coins.

In conjunction with these exciting updates, FanDuel Casino is offering new customers 50 bonus spins upon signing up and making their first deposit. Furthermore, the Free-to-Play Reward Machine provides players with additional chances to experience the thrill of winning.

Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino, expressed the company’s commitment to celebrating the unmatched feeling of victory. The new campaign aims to highlight the exhilaration of winning, emphasizing that it surpasses all other emotions. Phillips also mentioned the daily free-to-play game Reward Machine and the recently launched welcome offer as ways for players to immerse themselves in the excitement of winning.

FanDuel Casino’s exclusive partnership with IGT PlayDigital and the introduction of Fort Knox Cleopatra demonstrate the company’s dedication to offering players a diverse and engaging gaming experience. Asaf Noifeld, Managing Director at FanDuel Casino, emphasized the importance of providing players with a wide selection of games, and Gil Rotem, IGT President of iGaming, expressed excitement about bringing Fort Knox Cleopatra to new and existing FanDuel Casino players.

With its updated marketing campaign and groundbreaking game enhancements, FanDuel Casino continues to solidify its position as a leading player in the online gaming industry, providing players with thrilling experiences and ample opportunities to savor the joy of winning.

For more information on FanDuel Casino, visit https://casino.fanduel.com/.

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art, culture and humanities

Banksy ‘Girl with Balloon’ SOLD to fund new purpose-driven gaming world, VistaVenus



MANCHESTER, England, Sept. 21, 2023 /PRNewswire/ — In an unprecedented move that bridges the worlds of Art and Gaming, VistaVenus, the highly anticipated open-world multiplayer mobile game, has secured significant funding through the sale of the UK’s number one favourite artwork, ‘Girl with Balloon’ by the enigmatic and elusive, Banksy.

Signed ‘Girl with Balloon by Banksy SOLD to help fund new gaming world, VistaVenus. (PRNewsfoto/VistaVenus)

Mark Wools, Founder and Creative Director of VistaVenus, commented… “When I purchased ‘Girl with Balloon’ for £150 back in 2012, I was drawn to its profound message of hope. As much as I deeply cherished the painting, the opportunity to contribute its value to something as innovative, purpose-driven and meaningful as VistaVenus felt right. Selling it for £425,000 (a record-breaking amount for its signed edition at time of sale) to fund a game that promotes inclusivity, creativity, discovery, balance and positive progression, is a decision that aligns with my values, and I believe Banksy’s too! Art has the power to inspire and transform, and I’m excited to see how VistaVenus will touch the lives of young players around the world.”

The sale of ‘Girl with Balloon’ not only solidifies VistaVenus’s financial footing but also complements the entire company and brand ethos. The funds will be channeled into furthering the game’s development, enhancing its immersive experience, and expanding its inclusive community. The artwork, known for its powerful message of hope and love, mirrors the game’s ambitions to create a safe, community-driven environment that celebrates differences and promotes both personal and team growth.

About Girl with Balloon

Girl with Balloon‘ is Banksy’s most iconic image, depicting a young girl reaching for a heart-shaped balloon, just out of her grasp. Fraught with emotive interpretations – some see the girl as losing the balloon, while others see her as on the verge of catching it – it is an allegory of hope, love, and freedom. Its sale to fund VistaVenus is a testament to the transformative power of art and its ability to fuel innovation in unexpected ways.

About VistaVenus

VistaVenus was founded in a small studio beneath the famous Christmas Steps in Banksy’s home town, Bristol. VistaVenus is a new open-world multiplayer mobile game currently in development.
It will offer an immersive, safely-social, story-led experience that promises to ethically engage younger gamers. It’s being developed by a collective of multi-industry professionals committed to creating a positive legacy through purpose-driven gaming. VistaVenus is more than just a game; it’s a platform for growth, content discovery, learning, connection – and most importantly… fun and entertainment! 

WATCH the mid-dev game trailer of VistaVenus HERE. For those eager to dive into the world of VistaVenus, Alpha Playtest registration is now open at vistavenus.com. Check out @vistavenus on TikTok for behind-the-scenes content and updates!


VistaVenus continually seeks esteemed partners who align with their core values. For more info regarding investment opportunities and brand collaborations, contact [email protected].

A full PRESS PACK about VistaVenus is available on request via Media Contact.

Photo – https://mma.prnewswire.com/media/2216902/BANKSY_GIRL_VISTAVENUS.jpg
Logo – https://mma.prnewswire.com/media/2216907/VISTAVENUS_Logo.jpg
Logo – https://mma.prnewswire.com/media/2216943/VistaVenus_Purpose_Logo.jpg

CONTACT: MEDIA CONTACT : MARK WOOLS • [email protected] • +44(0)7932 761 156

SOURCE VistaVenus

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