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Switzerland Is No. 1 in the World, According to 2023 Best Countries Report



WASHINGTON /PRNewswire/ — For the second consecutive year, Switzerland tops the overall list of the world’s Best Countries, a rankings and analysis project by U.S. News & World Report; global marketing and communications services company WPP; and the Wharton School of the University of Pennsylvania. 

Now in its eighth year, the 2023 Best Countries analysis evaluates 87 countries across 73 attributes, using a methodology developed by WPP’s BAV, the company’s proprietary brand analytics tool. Attributes are grouped into 10 subrankings, ranging from entrepreneurship and quality of life to power and heritage. Entrepreneurship is the most heavily weighted subranking this year, as determined by the most recent gross domestic product per capita data. 

“A nation’s economy, as well as its potential for success in key areas such as trade, travel and investment, hinges in part on how it is perceived globally,” said Morgan Felchner, U.S. News executive editor, news and events. “The 2023 Best Countries rankings and report examine these perceptions as they relate to several qualitative characteristics, giving policymakers and residents of various nations a helpful glimpse into their country’s perceived value.” 

This is the sixth time that Switzerland has claimed the No. 1 spot, having held it from 2017 to 2020. It scored particularly well in the entrepreneurship, quality of life, open for business and social purpose subrankings. Canada moved up a position to No. 2, Sweden climbed two spots to No. 3 and Australia jumped three spots to land at No. 4. Rounding out the top 5 is the United States, which fell one spot and saw its largest decline in the open for business subranking. New Zealand and the Netherlands returned to the top 10 after a year’s absence.

Key themes from the 2023 Best Countries Survey and Report:

  • As the world experiences record-breaking temperatures, most agree on the impact of climate change. Eighty-eight percent of respondents agreed to some extent with the statement, “The effects of climate change are real,” while 71% agreed with the statement, “I am willing to make financial sacrifices to address climate change.”
  • In the U.S. and Sweden, fewer consider universal healthcare a human right. Outside of the United States, the only country that saw less than 85% agreement that universal healthcare is a human right was Sweden (83%), which is perceived as having the No. 1 well-developed public health system and to be the most health-conscious of all countries included in the survey.
  • Inflation remains a global concern. Against the backdrop of many countries grappling with high inflation rates over the past year, 84% of respondents believe inflation will continue to get worse – although that share is down slightly from 85% in 2022.
  • Western and Eastern countries disagree on the benefits of social media. Several countries in Asia (China, Vietnam, Indonesia, Thailand) and the Middle East (Egypt, Saudi Arabia, United Arab Emirates) saw more than 80% of their respondents express agreement that social media has a positive effect on society, while many of Western nations saw a majority or near-majority of their respondents disagreeing with the statement.
  • Global support for immigration is slightly declining. Fifty-nine percent of respondents – down from 61% in 2022 – agreed to some extent with the statement, “My country should be more open to immigration.”

“Switzerland’s enduring success in the Best Countries rankings not only highlights its entrepreneurial strength, quality of life, and positive global image, but also underscores its transformation towards an economy increasingly rooted in science and precision technology,” said David Roth, chairman of WPP BAV. “Exploring consumers’ attitudes towards topics high on the agenda – innovation, climate change, healthcare, inflation and social media to name a few – provides a nuanced understanding of the intricate global landscape, helping brands to craft strategies that resonate with diverse audiences and adapt to evolving societal priorities around the world.” 

The 2023 Best Countries rankings methodology is based on a proprietary survey of more than 17,000 global citizens from 36 countries, including business leaders, college-educated individuals who are middle-class or higher; and general citizens who are nationally representative of their country. The survey was administered from March 17 through June 12, 2023.

“Nations are brands in and of themselves just like products, and the brand perception of a country affects its economy,” said David Reibstein, professor of marketing at the Wharton School. “This report is a snapshot for nations on how they are perceived and what to work on to bolster foreign direct investment, foreign trade, and tourism.”


The Best Countries rankings are part of U.S. News’ Government Rankings initiative, which measures government performance at the international, state and local levels and includes the Best StatesRacial Equality in America and Healthiest Communities projects.

2023 Best Countries Rankings
See the full rankings here.


  1. Switzerland
  2. Canada
  3. Sweden
  4. Australia
  5. United States
  6. Japan
  7. Germany
  8. New Zealand
  9. United Kingdom
  10. Netherlands

Quality of Life

  1. Sweden
  2. Norway
  3. Canada


  1. Brazil
  2. Italy
  3. Greece


  1. United Arab Emirates 
  2. Qatar
  3. Egypt

Most Powerful

  1. United States
  2. China
  3. Russia

Racial Equity

  1. New Zealand
  2. Canada
  3. Netherlands

Green Living

  1. Sweden
  2. Japan
  3. Norway

For more information, visit Best Countries and use #BestCountries on Facebook and Twitter.

About U.S. News & World Report
U.S. News & World Report is the global leader in quality rankings that empower consumers, business leaders and policy officials to make better, more informed decisions about important issues affecting their lives and communities. A multifaceted digital media company with Education, Health, Money, Travel, Cars, News, Real Estate, Careers and 360 Reviews platforms, U.S. News provides rankings, independent reporting, data journalism, consumer advice and U.S. News Live events. More than 40 million people visit USNews.com each month for research and guidance. Founded in 1933, U.S. News is headquartered in Washington, D.C.

About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.  

About the Wharton School
Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With a faculty of more than 235 renowned professors, Wharton has 5,000 undergraduate, MBA, executive MBA, and doctoral  students. Each year 13,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company- customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. For more information, visit www.wharton.upenn.edu.

SOURCE U.S. News & World Report, L.P.

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Daily News

Pickleball in California Sees Unprecedented Growth: Investment Needed

California’s pickleball surge necessitates investment in courts to meet demand and sustain growth.



Pickleball, the popular paddle sport, is experiencing unprecedented growth in California. According to the recently released 2023 State of Pickleball: Participation & Infrastructure Report by Pickleheads and The Sports & Fitness Industry Association (SFIA), the state will need to build a staggering 3,748 courts at a cost of $131.2 million to meet the increasing demand over the next 5-7 years.

The report also reveals that California currently has only 0.67 dedicated pickleball courts per 10,000 people, which is 45% below the national average. In fact, the state ranks 41st in the nation in terms of dedicated court coverage per capita. These figures highlight the urgent need for investment in pickleball infrastructure to keep up with the sport’s meteoric rise.

Brandon Mackie, Co-founder and COO of Pickleheads, emphasizes the significance of this growth, stating, “Pickleball continues to grow at an unprecedented rate in California. Our estimates show the state will need to invest $131M in courts over the next 5-7 years. This represents an exciting challenge for both public and private enterprises in California.”

Pickleheads, the leading online platform for pickleball, has been instrumental in compiling comprehensive data on pickleball courts across the country. Their database currently includes 51,937 courts across 12,081 facilities in the U.S.

To gain further insights into the state of pickleball and its infrastructure, the 2023 State of Pickleball: Participation & Infrastructure Report can be purchased on pickleheads.com for $350.

As pickleball’s popularity continues to soar, the investment and expansion of pickleball facilities in California will play a crucial role in meeting the growing demand and ensuring players have ample opportunities to enjoy the sport.

SOURCE Pickleheads

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Daily News

Dink Ninja Paddle Review: High-Quality Performance!

“Discover the Dink Ninja Paddle’s high-quality performance in our review! Elevate your pickleball game with this top-notch equipment.



“Dink Ninja Paddle Review: Slicing and Dicing Its Way to High-Quality Performance!”

In a recent episode of Sleeves Senior Pickleball Report, renowned host Mike Sliwa took on the challenge of reviewing the Dink Ninja 🥷White Hot Edition 🔥 Carbon Paddle. Known for his expertise and insightful analysis, Mike left no stone unturned as he explored the paddle’s features and performance.

The Dink Ninja paddle boasts an 18k Carbon Fiber face that delivers an impressive combination of power, spin, and accuracy. Its dual layer PP honeycomb core, coupled with a flexible paddle surface, provides an unmatched touch, allowing players to execute precise shots with ease. With a thickness of 16mm, this paddle offers increased power for those aggressive shots on the court.

What sets the Dink Ninja apart is its proprietary textured surface, which effortlessly generates impressive ball spin. Mike Sliwa couldn’t help but be impressed with the paddle’s ability to enhance his game and take it to the next level.

If you’re looking to elevate your pickleball game, the Dink Ninja 🥷White Hot Edition 🔥 Carbon Paddle might just be the game-changer you need. Don’t miss out on this incredible paddle that slices and dices its way to high-quality performance.

Discover everything you need to know about the legendary Dink Ninja paddle by clicking the link below.


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Hyundai 2024 Santa Cruz: Best Urban Pickup by Cars.com

“Hyundai’s 2024 Santa Cruz named Best Urban Pickup by Cars.com, blending adventure with practicality.”



Hyundai’s 2024 Santa Cruz has been named the Best Urban Pickup by Cars.com in their Pickup Truck Buying Guide. The Santa Cruz impressed Cars.com’s editors with its ability to combine adventure and practicality, as well as its range of desirable features. Ricky Lao, the director of product planning at Hyundai Motor America, expressed gratitude for the recognition and emphasized the brand’s commitment to innovative design, powerful drivetrains, driver convenience, and advanced safety features.

The 2023 Hyundai Santa Cruz Night Edition photographed in Irvine, Calif., Aug. 18, 2022.

According to Aaron Bragman, Cars.com’s Detroit Bureau Chief, the Hyundai Santa Cruz is the ideal truck for urban environments. Its sleek and compact design, lockable hard-top tonneau cover, and comfortable ride make it a dream for city dwellers. Additionally, its Surround View Monitor makes parallel parking on narrow city streets a breeze.

To receive a Cars.com Top Pick designation, vehicles must demonstrate solid fuel economy, capability, and value. For pickup trucks, payload and towing capacities are also considered. Moreover, practical attributes that cater to family needs are taken into account, as many pickups are used for this purpose.

Cars.com Inc. is a leading automotive marketplace platform that connects car shoppers with sellers through digital solutions. Hyundai Motor America focuses on “Progress for Humanity” and offers a technology-rich lineup of cars, SUVs, and electrified vehicles to U.S. consumers. In 2022, Hyundai’s dealers sold over 724,000 vehicles in the U.S., with a significant portion produced at Hyundai Motor Manufacturing Alabama. For more information, visit www.HyundaiNews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok 

Source: Hyundai

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