Food and Beverage
The Sweet History of Thrifty Ice Cream: Why It’s Still a West Coast Favorite
Thrifty Ice Cream has been a West Coast favorite since 1929, known for its iconic cylindrical scoops, budget-friendly prices, and nostalgic flavors like Chocolate Malted Krunch. From its beginnings in Los Angeles drugstores to Rite Aid counters and now grocery shelves, Thrifty remains a sweet tradition nearly a century later. 🍦
Last Updated on August 31, 2025 by Daily News Staff
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For many West Coasters, the mere mention of Thrifty Ice Cream stirs up sweet memories—soda fountain counters, colorful scoops, and that oh-so-satisfying cylindrical shape. But Thrifty isn’t just nostalgia in a cone; it’s a brand with a rich history, consistent quality, and a surprisingly resilient future. Let’s dig into why this creamy California icon has been loved for nearly a century—and where you can still find it today.
A Brief History of Thrifty Ice Cream
The story begins in 1929, when brothers Harry and Robert Borun, along with their brother-in-law Norman Levin, founded Thrifty Drug Stores in Los Angeles. Times were tough during the Depression, so they lured customers in with a sweet deal: scoops of ice cream for just 5 cents. It was an instant hit.
By 1940, Thrifty was making its own ice cream in Hollywood. The brand quickly became famous for offering affordable, high-quality scoops that families could count on. As the drugstore chain expanded across California, Nevada, and Arizona, the ice cream counters grew right along with it.
In 1976, production moved to a bigger facility in El Monte, California—where ice cream is still churned out today. Employees there became part of the tradition, often staying for decades and even hand-signing cartons with their names.
When Rite Aid acquired Thrifty in 1996, they wisely kept the ice cream counters intact, ensuring that generations could still grab a scoop while running errands.
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Why Thrifty Became So Popular
So what’s behind Thrifty’s enduring charm?
Affordability – From 5¢ scoops to today’s still-reasonable prices, Thrifty built its reputation as the treat anyone could afford. Consistency & Quality – The recipes have stood the test of time, with real milk, fruits, cookies, and chocolate. Thrifty has racked up 1,600+ medals at dairy competitions. That Famous Cylindrical Scoop – The flat-topped, cylinder-shaped scoop is as iconic as the ice cream itself. It’s neat, stackable, and instantly recognizable. (Yes, you can buy the scoop today!) Flavor Variety – From timeless classics like Mint Chip and Chocolate Malted Krunch to playful experiments like Sriracha Swirl, Thrifty knows how to keep things interesting. Nostalgia Factor – For Californians especially, it’s more than dessert—it’s a memory of childhood, family trips, and after-school indulgences. Convenience – Where else could you pick up prescriptions and grab a double scoop of Circus Animal Cookie ice cream?
The Challenges (and the Comeback)
Thrifty’s story hasn’t been all sprinkles and whipped cream. With Rite Aid’s bankruptcy filings and the closure of hundreds of its stores, many scoop counters disappeared in recent years. Fans began to worry: was this the end of Thrifty Ice Cream?
Fortunately, there’s good news. In mid-2025, Hilrod Holdings—run by the executives behind Monster Beverage—purchased Thrifty for about $19 million. Their goal? Preserve its heritage while expanding into new retail spaces, scoop shops, and maybe even wider national distribution. The scoop lives on!
Where You Can Still Find Thrifty Ice Cream
Even with Rite Aid closures, you can still get your hands on this West Coast treasure:
Rite Aid Counters – Some locations still scoop it up, though they’re dwindling. Pre-Packaged in Grocers – Look for cartons or pints at Albertsons, Vons, Safeway, and select Rite Aids. Water n Ice Stores (Arizona) – In Tempe and across Phoenix, these shops are local go-tos for scoops and cartons of Thrifty. Independent Outlets – Some franchise scoop shops, even in Mexico, still carry it. Online & At Home – Buy a pint through Instacart or grab the iconic cylindrical scooper online and recreate the magic in your own kitchen. New Scoop Shops – Tucson, AZ is getting a Thrifty Ice Cream pop-up at the Tucson Mall in late 2025—a hopeful sign of more to come.
Final Scoop
Thrifty Ice Cream isn’t just dessert—it’s history, affordability, quality, and nostalgia all rolled into one. From its 5-cent beginnings during the Depression to its modern revival, it has remained a beloved part of West Coast culture.
Whether you’re chasing down Chocolate Malted Krunch, stacking up scoops of Rainbow Sherbet, or finally buying that famous cylindrical scooper, one thing’s for sure: Thrifty Ice Cream proves that the sweetest things in life really can last forever.
👉 Have you tried Thrifty lately? What’s your all-time favorite flavor? Share your memories in the comments—we’d love to hear your scoop!
Related Links for Thrifty Ice Cream Content
Official Thrifty Ice Cream Website – About, flavors, and FAQs
Thrifty Ice Cream on Rite Aid – Product info and store locator
History of Thrifty Drug Stores (Wikipedia) – Corporate history and acquisition
Article: Thrifty Ice Cream’s Nostalgic Appeal – Overview of flavors and cultural impact
https://alumninews.ie.edu/thrifty-ice-cream-a-nostalgic-scoop-of-american-history
Recent News: Thrifty Ice Cream Acquisition – Hilrod Holdings buys the brand in 2025
https://www.sfgate.com/food/article/new-owners-expand-california-ice-cream-20816693.php
Where to Buy Thrifty Ice Cream in Arizona – Local scoop shops and grocery availability
https://www.reddit.com/r/phoenix/comments/17k6a8d/water_and_ice_stores_have_thrifty_ice_cream
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The fate of Lucky Supermarkets in SoCal
Food and Beverage
Jack-o’-Lantern Stuffed Peppers Prove Fun Isn’t Just for Pumpkins
These Jack-o’-Lantern Stuffed Peppers give you a Halloween-themed, kid-approved way to put vegetables on the dinner table.
Recipes:
Jack-o’-Lantern Stuffed Peppers

Jack-o’-Lantern Stuffed Peppers Prove Fun Isn’t Just for Pumpkins
(Feature Impact) Jack-o’-lantern carving is a cherished fall tradition – but pumpkins aren’t the only vegetables you can decorate with fun, spooky or scary faces. These Jack-o’-Lantern Stuffed Peppers give you a Halloween-themed, kid-approved way to put vegetables on the dinner table.
Filled with savory ground turkey, brown rice, melty cheese and warm, savory spices, these peppers taste as autumnal as they look. It’s simple to customize the filling to your family’s tastes, and you can even make the meal interactive by inviting kids to choose their own pepper colors and carve their own expressions.
Find more Halloween and seasonal recipes at Culinary.net.

Jack-o’-Lantern Stuffed Peppers
Recipe adapted from AllRecipes
Prep time: 15 minutes
Cook time: 45 minutes
Servings: 4
- 1 teaspoon olive oil
- 1 pound ground turkey
- 3 cloves garlic, minced
- 1/2 medium onion, diced
- 1 teaspoon garlic powder
- 1 teaspoon cumin
- 4 large orange bell peppers
- 1 cup cooked brown rice
- 1 cup grated sharp cheddar cheese
- 2 teaspoons kosher salt
- 1/2 teaspoon ground black pepper
- cayenne pepper, to taste
- cups seasoned tomato sauce, warmed
- Preheat oven to 400 F and coat 9-by-13-inch baking dish with olive oil.
- In skillet, brown ground turkey with minced garlic, onion, garlic powder and cumin until meat is cooked, 4-5 minutes.
- With small knife, cut eyes, nose and mouth into flattest side of each pepper to resemble jack-o’-lantern. Cut around seed pods and remove pepper tops, trimming and discarding any seeds from under stems then setting tops aside. Trim white membranes from inside each pepper and shake out seeds. Place peppers in prepared baking dish.
- In bowl, combine turkey mixture with cooked rice, cheddar cheese, salt, black pepper and cayenne pepper, to taste.
- Divide and stuff mixture into peppers; cover with reserved pepper tops.
- Wrap baking dish loosely with aluminum foil and bake until peppers are tender, about 45 minutes.
- Spoon about 3 tablespoons warm tomato sauce onto each plate; place stuffed peppers on top. Serve remaining sauce on side.
Photo courtesy of Shutterstock

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Food and Beverage
Serve Up Smiles with Favorite Holiday Sides
Turkey and ham may sit centerstage, but classic holiday sides can make the season truly special. You can bring smiles to your loved ones’ faces by dishing out those favorite recipes everyone asks for year after year.

(Family Features) Turkey and ham may sit centerstage, but classic holiday sides can make the season truly special. You can bring smiles to your loved ones’ faces by dishing out those favorite recipes everyone asks for year after year.
Made with a delicious combination of rice, cheddar cheese, cream of mushroom soup and broccoli florets, this quick and easy version of Broccoli and Cheese Rice Casserole is an ideal one-pot dish to keep the holidays simple. With three easy steps and everyday ingredients, it comes together with minimal effort for traditional casserole taste.
When it comes to feeding a crowd, it’s often best to let your oven do the work. This Brussels Sprouts and Ham Rice Gratin recipe allows you to serve up a filling favorite with little effort using pantry staples. Plus, it’s a kid-friendly way to encourage veggies at this year’s holiday meal with gooey cheese providing tempting taste bud motivation.
These seasonal classics and more are made quick and easy with an option like Success Boil-in-Bag Rice, a pre-measured, mess-free way to make fluffy, high-quality rice. It’s cooked by simply dropping a bag of rice in a pot of water or broth then boiling it for 10 minutes. BPA-free and FDA-approved, the bags are safe to use and made to withstand high temperatures.
An added bonus: If you’re aiming to achieve a particular flavor, just season the rice by cooking in water infused with herbs, spices, broth, coconut milk or other liquids like juice for sweeter recipes.
Visit SuccessRice.com to find more holiday recipe inspiration.
Brussels Sprouts and Ham Rice Gratin
Prep time: 20 minutes
Cook time: 25 minutes
Servings: 4
- 1 bag Success White Rice
- 1/2 pound Brussels sprouts, trimmed and halved
- 1/3 cup diced ham
- 1 clove garlic, minced
- 1 tablespoon olive oil
- 3/4 teaspoon salt, divided
- 3/4 teaspoon black pepper, divided
- 1 cup heavy cream
- 2 tablespoons finely chopped fresh chives
- 2 tablespoons Dijon mustard
- 1 cup shredded sharp cheddar cheese
- 1/2 cup grated Parmesan cheese, divided
- 1/3 cup breadcrumbs
- 2 tablespoons butter, melted
- Preheat oven to 450 F. Prepare rice according to package directions.
- In large bowl, toss Brussels sprouts, ham, garlic, olive oil, 1/4 teaspoon salt and 1/4 teaspoon pepper. Place on parchment paper-lined baking tray and roast 12-15 minutes, or until caramelized. Decrease oven temperature to 425 F.
- In large bowl, toss rice, Brussels sprouts mixture, cream, chives, Dijon mustard, remaining salt and remaining pepper. Stir in cheddar and 1/3 cup Parmesan cheese. Transfer mixture to greased, 2-quart baking dish.
- In small bowl, stir breadcrumbs, remaining Parmesan and melted butter. Sprinkle over rice mixture.
- Bake 12-15 minutes, or until golden brown and bubbling.

Broccoli and Cheese Rice Casserole
Prep time: 5 minutes
Cook time: 30 minutes
Servings: 4-6
- 1 bag Success White Rice or Brown Rice
- nonstick cooking spray
- 1 can (10 3/4 ounces) condensed cream of mushroom soup
- 2 cups frozen broccoli florets, thawed and drained
- 1 1/2 cups shredded cheddar cheese, divided
- 1/2 cup evaporated milk
- 3 tablespoons butter, melted
- 1 tablespoon grated onion
- 1/2 teaspoon salt
- 1/2 teaspoon black pepper
- Prepare rice according to package directions. Preheat oven to 350 F.
- Coat 2-quart casserole dish with nonstick cooking spray. In medium bowl, combine soup, broccoli, 1 cup cheddar cheese, evaporated milk, butter, onion, salt and pepper. Fold in rice.
- Pour mixture into prepared dish and top with remaining cheddar cheese. Bake 20 minutes.
SOURCE:
Success Rice
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Food and Beverage
Halloween Monster Burgers That Just Might Bite Back

(Feature Impact) Out with the ordinary, in with the weird – that’s what the Halloween season is all about. These Halloween Monster Burgers give a ghoulishly fun twist on burger night, featuring all your favorite toppings transformed into olive eyes, cheese fangs and a pickle tongue.
Whether you reach for a traditional hamburger patty or switch it up with chicken, turkey, bean or veggie options, the effect is the same: a dinner that looks like it escaped from a mad scientist’s lab. It’s a good way to get some protein and veggies into kids before the trick-or-treating sugar rush, and you can even make it interactive by inviting them to decorate their own monsters and come up with creative variations.
Alternatively, if you’re looking for some spooky hors d’oeuvres to impress at this year’s Halloween party, these burgers are easy to size down into slider form. Serve a whole tray of mini monsters ready to devour – or be devoured by – hungry guests.
Find more Halloween recipe inspiration at Culinary.net.

Halloween Monster Burgers
Recipe adapted from Happy Foods Tube
Prep time: 10 minutes
Total time: 18 minutes
Servings: 4
- 4 hamburger, chicken or veggie patties
- 4 tablespoons mayonnaise
- 4 teaspoons ketchup, plus additional, to taste, divided
- 4 hamburger buns
- 8 leaves baby romaine lettuce
- 4 slices dill pickles, sliced lengthwise
- 4 cheese slices
- 8 large green olives, pits removed
- Cook burger patties until they reach desired doneness.
- In small bowl, combine mayonnaise and 4 teaspoons ketchup. Spread each bun base with about 1 tablespoon mayo sauce then add two lettuce leaves and cooked burger patty.
- Add pickle slice as monster “tongue.” Take each cheese slice and cut triangles into one side to resemble teeth; add to burger then cover with ketchup “blood,” to taste.
- Stick olives on toothpicks and add two to each top bun as “eyeballs.”
Photo courtesy of Shutterstock

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