In a delightful fusion of cinematic artistry and whiskey craftsmanship, Redbreast Irish Whiskey has announced its partnership with acclaimed Irish actor Andrew Scott and the prestigious SXSW Film & TV Festival to launch ‘Redbreast Unhidden.’ This ambitious initiative aims to celebrate and showcase the hidden gems within the film industry, providing talented filmmakers with a platform to shine and audiences with a chance to discover unique stories.

A New Era for Film and Whiskeys

The ‘Redbreast Unhidden’ campaign marks an exciting chapter in Redbreast’s new global initiative, ‘Quite the Find,’ which emphasizes the joy of discovery. Just as the first sip of Redbreast reveals a complex tapestry of flavors, this partnership seeks to uncover extraordinary films that might otherwise fly under the radar. The campaign is a testament to both the art of filmmaking and the tradition of whiskey-making that Redbreast has perfected over the last century.

Nodjame Fouad, CEO of Irish Distillers, expressed the essence of this collaboration beautifully when he said, “We invite whiskey enthusiasts and newcomers on a journey that celebrates craftsmanship, character, and complexity in the creative worlds of whiskey and film.” Redbreast’s rich and complex profiles perfectly mirror the multifaceted stories told by independent filmmakers, making this partnership a match made in creative heaven.

Handpicked by Talent: The Short Films Selection

At the heart of ‘Redbreast Unhidden’ lies an exciting selection of six short films that exemplify the spirit of this initiative. Curated by Andrew Scott, the films span a variety of genres, reflecting themes of authenticity, resilience, and discovery. Here’s a glimpse at the exceptional works that will be showcased at SXSW:

1. One Day This Kid by Alexander Farah
2. Entre Tormentas by Frank Zayas
3. Nervous Energy by Eve Lui
4. Sweetbriar by Danny Rivera
5. Brief Somebodies by Andy Reid
6. I’m The Most Racist Person I Know by Leela Varghese

Each film captures a unique perspective, ranging from poignant dramas to clever comedies, inviting audiences to engage with pressing societal themes like identity, familial love, and personal struggles.

Celebrating Emerging Voices with the ‘Redbreast Unhidden Award’

The collaboration doesn’t stop at showcasing remarkable films; it also aims to uplift emerging voices in the industry. At this year’s SXSW Film & TV Festival, the inaugural ‘Redbreast Unhidden Award’ will be presented. One deserving filmmaker will be honored with a financial award, providing them the support needed to pursue their artistic vision. Andrew Scott himself will participate in selecting the winner, embodying the initiative’s aim to nurture the next generation of creators.

An Invitation to Experience Cinema Like Never Before

From March 11 to 13, 2025, Redbreast will host a series of immersive events at SXSW, inviting attendees to enjoy curated film screenings and explore a hidden speakeasy cinema-inspired bar. For those unable to attend the festival in Austin, fear not! Redbreast is also bringing the spirit of SXSW to major cities across the globe with exclusive film and cocktail experiences, allowing fans to uncover hidden gems from the comfort of their local community.

As Francis Román, Senior Film & TV Programming Manager at SXSW, aptly put it, “The beauty of programming is finding those hidden gems.”

Join the Adventure

The ‘Redbreast Unhidden’ platform opens up a world of discovery for film lovers and whiskey aficionados alike. Whether you’re a long-time fan of independent cinema or new to the scene, this initiative encourages exploration and appreciation for the artistry behind the camera.

To dive deeper into this collaboration, discover the films being showcased, and stay updated on local events, head to Redbreast’s SXSW page and follow @RedbreastUS on social media.

So, pour yourself a glass of Redbreast, sit back, and prepare to embark on a cinematic journey that will surely reveal stories worth discovering! Cheers to celebrating creativity and the joy of the unexpected!

Follow Redbreast on social:
Instagram @RedbreastUS
Facebook @RedbreastSinglePotStill  

About Irish Distillers

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Irish Distillers, a Pernod Ricard company, is a producer of some of the world’s most well-known and successful Irish whiskeys and Ireland’s leading supplier of spirits and wines. Led by Jameson, our brands are driving the success of Irish whiskey globally. Jameson is the world’s bestselling and most awarded Irish whiskey, a top 3 selling international whiskey brand and a top 10 international spirits brand, achieving +1% net sales growth globally in FY24. Our brands are exported to 130+ markets around the world.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son, and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network.

In 2025, Midleton Distillery celebrates 200 years of distilling excellence by unveiling stories from the Irish Distillers archives and hosting a series of special whiskey launches and events.

We employ over 800 people across our operations in Cork, Dublin and Northern Ireland.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët

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SOURCE Redbreast Irish Whiskey

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