fbpx
Connect with us

Entertainment

Stagwell Revs Up for SXSW 2023 to Explore Brand Fandom, Generative AI, Immersive Experiences and More

Published

on

Roving Video Content Studio Will Capture On-the-Ground Perspectives to be Shared via Stagwell’s Digital Channels

NEW YORK and AUSTIN, Texas, March 1, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is gearing up for its biggest South by Southwest Festival (SXSW) presence to date with programming ranging from official panels to side-stage conversations to special events. Stagwell network leaders from Assembly, Brand Performance Network, Code and Theory, GALE, KWT Global, MMI Agency, National Research Group (NRG), Stagwell Marketing Cloud, and YML will explore artificial intelligence, advertising, marketing, emerging tech, fandom, public relations and communications, sports innovation, sustainability, and other buzzing topics.

Stagwell revs up for South by Southwest Festival 2023.

“SXSW sets the tone for the creative and cultural trends that define the year ahead,” said Stagwell Chairman and CEO Mark Penn. “From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”

Press or brand leaders interested in attending any of the below and/or connecting with Stagwell on the ground should contact sxsw2023@stagwellglobal.com.

Where Stagwell is Showing Up

Saturday, March 11

  • 11:30AM: The Power of Fandom in the Metaverse: This session will explore how fandom is the forum for new immersive ways, spaces, and types of connection, and how the metaverse is changing the way audiences connect and interact with sports, entertainment, music, and gaming; featuring Infinite Reality CMO Hope Frank, NRG CMO Grady Miller, Lenovo CMO, North America Gerald Youngblood, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.
  • 11:50AMWomen in Marketing Leadership Forum: YML’s SVP of Growth Stephanie Wiseman will join Danone’s Head of Marketing Linda Bethea, Hyatt VP, Global Marketing Laurie Blair, MetLife SVP, Global Brand & Marketing Michelle Froah, and Visa Head of Corporate Marketing Alison Herzog in conversation at the Brand Innovators Leadership Summit.
  • 4PM: Stagwell, in partnership with Sportico, will host cocktails to commemorate the kickoff of SXSW at the Four Seasons Hotel.

Sunday, March 12

  • 11:15AM: Women in Marketing Leadership ForumWhile an increasing number of female leadership appointments make headlines, progress still feels slow. Wells Enterprises Chief Commercial Officer Santhi Ramesh, Nature’s Sunshine VP, Marketing Stephanie O’Farrell, former P&G Beauty, Grooming & Health Chief Communications Officer Kelly Vanasse, and MMI Agency CEO Maggie Malek join Brand Innovators Leadership Summit to share lessons learned.
  • 11:30AM-12:30PM: Anatomy of a Fan: Harnessing Loyalty, Insights, and Emerging TechnologyJoin ARound Founder and CEO Josh Beatty, NRG EVP, Strategy & Innovation Fotoulla Damaskos, Minnesota Twins Sr. Director, Innovation and Growth Chris Iles, and Sportico Sports Business Reporter Eben Novy-Williams in conversation on the power of sports, and creating and nurturing brand fandom.
  • 2:20PM: Sustainability & Purpose-Driven Marketing: This Brand Innovators Leadership Summit session will feature YML CCO Stephen Clements in conversation with PepsiCo Senior Director, Creative & Digital Christian Hoyle, YETI Director, Creative Ginny Golden, Kickstarter VP, Brand Marketing Elyse Mallouk, and OkCupid Global Head of Communications Michael Kaye, moderated by Everfi VP, Enterprise Marketing Paula Cobb.

Monday, March 13

  • 11AM-5PM: Driving the Transformation of Marketing: Stagwell at Circuit of the Americas: Brand leaders and Stagwell agencies will come together for a day at the Formula 1 racetrack, where they will learn how to drive like a pro from the Skip Barber Racing School. The day will include lunch, tactical driving, speed drills, time behind the wheel of an F4 car, and cocktails to wrap the day.
  • 5:30-7:30PM: Axios and PRophet: The New Communications Engineer: Aaron Kwittken, founder and CEO of PRophet, the AI-driven predictive pitch platform for PR professionals, will join the Axios editorial team in conversation spotlighting how AI can revolutionize the way communicators work, create content and exchange ideas.

Tuesday, March 14

  • 4-4:30PM: How Trust Impacts Fandom in Immersive Experiences: The immersive fan experience isn’t just a hype-cycle XR, VR, or the metaverse. It’s how sports, media, and entertainment companies are connecting with their audiences in ways we never imagined. The session will feature Infinite Reality President of Metaverse Operations Helix Wolfson, OpenWeb CMO Tiffany Xingyu Wang, COTY SVP, U.S. Marketing Kevin Shapiro, and Brand Performance Network, Global Chief Content & Partnership Innovation Officer Shannon Pruitt.

Wednesday, March 15

  • Tune into the SXSW official podcast channel throughout the day for Stagwell and Infinite Reality’s 4-part series on trends in the metaverse. Guests will include executives from Napster, Afropunk, Obsesh, Animal Concerts and Let’s Get FR.EE, among others.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

SOURCE Stagwell Inc.

Continue Reading
Advertisement

Foodie News

Limited-Time Offer: Dive into Fallout’s World with Grubhub’s Nuka-Blast Burger!

“Grubhub debuts the Nuka-Blast Burger Meal to celebrate the series premiere of Fallout on Prime Video. Spice up your meal and join the Fallout universe!”

Published

on

"Grubhub Nuka-Blast Burger Meal - Spice up your meal and join the Fallout universe with this limited-edition dining experience. Order now on Grubhub."

Calling all Fallout fans! Get ready to immerse yourself in the post-apocalyptic universe like never before. Grubhub is delighted to announce the launch of the limited-edition Nuka-Blast Burger Meal to coincide with the highly-anticipated series premiere of Fallout on Prime Video. This exclusive dining experience offers a unique blend of spice and flavor, allowing fans to indulge in the Fallout atmosphere while enjoying a delicious meal. Read on to discover all the exciting details!

The Nuka-Blast Burger Meal:
Prepare your taste buds for an explosive burst of flavor with the Nuka-Blast Burger Meal. This special package includes the Nuka-Blast Burger, a side of fries, and the iconic Nuka-Cola Victory SPECIAL RELEASE from Jones Soda. Designed to pay homage to the Nuka-World theme park before the Great War, Grubhub has crafted a meal that captures the essence of the Fallout universe.

The Nuka-Blast Burger itself is a mouth-watering creation filled with zest and heat. Featuring Calabrian chilis, fire-roasted jalapeño peppers, cayenne spices, and a specially crafted spicy dipping sauce made with ghost chili peppers, this burger guarantees to bring the heat. Accompanied by a serving of perfectly cooked fries, this meal balances the spice with a classic favorite. Wash it all down with the refreshing Nuka-Cola Victory SPECIAL RELEASE peach mango soda, the ultimate thirst-quencher for any Fallout fanatic.

“Tune In & Takeout” Series:
The Nuka-Blast Burger Meal is an integral part of Prime Video and Grubhub’s ongoing “Tune In & Takeout” series. This collaboration enhances your viewing experience by offering food pairings and promos that perfectly complement your favorite shows and movies on Prime Video. Over the years, Grubhub has delivered exclusive experiences for its subscribers, including popular titles such as The Marvelous Mrs. Maisel, The Summer I Turned Pretty, Candy Cane Lane, and Shotgun Wedding. Now, they’re bringing the Fallout universe to the table, giving fans an extraordinary way to engage with their favorite series.

Ordering Details:
To get your hands on the Nuka-Blast Burger Meal, simply place your order through Grubhub. Priced at $12 (before taxes, tips, and fees), this exclusive meal will be available for delivery on April 11 until supplies last. Please note that orders are limited to select areas in New York City and Los Angeles, and there is a limit of one meal per customer. Don’t miss out on this unforgettable dining experience!

Grubhub+ Trial Membership:
Prime members in the U.S. can enjoy additional benefits and rewards by signing up for a Grubhub+ trial membership, free for one year, through amazon.com/grubhub. In addition to $0 delivery fees on eligible orders, Grubhub+ members gain access to member-only perks and rewards from thousands of participating restaurants nationwide. Upgrade your dining experience and take advantage of this exciting opportunity.

Full terms and conditions can be found here.

Prime members in the U.S. enjoy savings, convenience and entertainment, all in one single membership. Members in the U.S. can sign up for a Grubhub+ trial membership, free for one year, by visiting amazon.com/grubhub. In addition to $0 delivery fees on eligible orders, Grubhub+ members get access to member-only perks and rewards from thousands of participating restaurants across the country, additional fees apply. For more Grubhub+ details and terms see here.


Grubhub’s partnership with Prime Video has resulted in another extraordinary dining experience with the Nuka-Blast Burger Meal. Celebrate the series premiere of Fallout and transport yourself to the post-apocalyptic world while savoring an incredible meal. The limited-edition Nuka-Blast Burger Meal offers fans a chance to embark on a culinary journey in a way that only Grubhub and Prime Video can deliver. Don’t miss your opportunity to be a part of this explosive adventure!

https://www.multivu.com/players/English/9254451-grubhub-debuts-nuka-blast-burger-meal-fallout-prime-video/

https://stmdailynews.com/category/food-and-beverage/

About Grubhub
Grubhub is part of Just Eat Takeaway.com (LSE: JET, AMS: TKWY), and is a leading U.S. food ordering and delivery marketplace. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub features more than 365,000 restaurant partners in over 4,000 U.S. cities.

About Fallout
Based on one of the greatest video game series of all time from acclaimed developer Bethesda Game Studios, Fallout is the story of haves and have-nots in a world in which there’s almost nothing left to have. Two hundred years after the apocalypse, the gentle denizens of luxury fallout shelters are forced to return to the irradiated hellscape their ancestors left behind—and are shocked to discover an incredibly complex, gleefully weird, and highly violent universe waiting for them. The series comes from Kilter Films and executive producers Jonathan Nolan and Lisa Joy. Nolan directed the first three episodes. Geneva Robertson-Dworet and Graham Wagner serve as executive producers, writers and co-showrunners. The series stars Ella Purnell, Aaron Moten, and Walton Goggins. Fallout will be available in more than 240 countries and territories around the world.

About Prime Video
Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across thousands of devices. On Prime Video, customers can find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies Saltburn, The Lord of the Rings: The Rings of Power, Reacher, The Boys, and AIR; licensed fan favorites Dawson’s Creek and M3GAN; Prime member exclusive Thursday Night Football; and programming from partners such as Max, Crunchyroll and MGM+ via Prime Video Channels add-on subscriptions, as well as more than 450 free ad-supported (FAST) Channels. Prime members in the U.S. can share a variety of benefits, including Prime Video, by using Amazon Household. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles, including blockbusters such as Barbie and Oppenheimer, via the Prime Video Store, and can enjoy content such as Jury Duty and Bosch: Legacy free with ads on Freevee. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access.

For more info visit www.amazon.com/primevideo.

SOURCE Grubhub

Continue Reading

Foodie News

CHIPOTLE KICKS OFF PARTNERSHIP WITH TEKKEN™ 8, RETURNS WITH NEW EXCLUSIVE EXPERIENCES FOR THE FIGHTING GAME COMMUNITY (FGC)

After eliciting massive fanfare in 2023, Chipotle will return as the presenting partner of the 2024 Evolution Championship Series (Evo) in Las Vegas

Published

on

NEWPORT BEACH, Calif. /PRNewswire/ — Chipotle Mexican Grill (NYSE: CMG) today announced its partnership with TEKKEN 8, the latest installment of the legendary fighting game franchise from Bandai Namco Entertainment America Inc. Chipotle will give TEKKEN 8 players the opportunity to earn in-game currency through digital entrée purchases made on the Chipotle app and Chipotle.com.

Chipotle is an official partner of TEKKEN 8, the biggest fighting game release of 2024
Starting today, Chipotle will offer TEKKKEN 8 players the opportunity to earn premium in-game currency when ordering through the Chipotle app or Chipotle.com and using the promo code EWGF623 while supplies last. As a nod to the TEKKEN community, the code EWGF623 pays homage to the iconic “Electric Wind God Fist” move.

In addition to the in-game currency offer, Chipotle is launching a new digital menu item inspired by TEKKEN™ fans, featuring TEKKEN 8 as the title game for the 2024 Chipotle Challenger Series, and serving as the presenting partner of the 2024 Evolution Championship Series (Evo).

Rewarding TEKKEN Fans Through Real Food
Starting today, Chipotle will offer TEKKEN 8 players the opportunity to earn premium in-game currency when ordering through the Chipotle app or Chipotle.com and using the promo code EWGF623 while supplies last*. As a nod to the TEKKEN community, the code EWGF623 pays homage to the iconic “Electric Wind God Fist” move.

With every qualifying order placed, players will receive a code for 500 TEKKEN COINS while supplies last, allowing them to purchase various costumes and items in the official TEKKEN 8 in-game shop. Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 500 TEKKEN COINS**. Players can learn more about the TEKKEN 8 in-game currency offer by visiting: chipotle.com/TEKKEN8

Introducing: The TEKKEN 8 Battle Bowl
During the TEKKEN World Tour Finals in January, TEKKEN gave its followers on X the opportunity to vote for the ingredients that they think should be featured in the first official TEKKEN-inspired menu item at Chipotle. After more than 38,000 votes, TEKKEN fans chose the following burrito bowl order:

  • Chicken, White Rice, Black Beans, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Fajita Veggies, Cheese, and Guac.

The TEKKEN 8 Battle Bowl is available exclusively on the Chipotle app and Chipotle.com for a limited time.

2024 Chipotle Challenger Series
Chipotle’s 2024 edition of its signature esports competition will be hosted in partnership with Sony Interactive Entertainment and feature TEKKEN 8 as its title game. The 2024 Chipotle Challenger Series will be the first-ever branded tournament on the PlayStation® Tournaments platform, and the Grand Finals event will be broadcast live on the PlayStation® esports Twitch and YouTube channels on Saturday, May 4. 

All eligible competitors in the Chipotle Challenger Series will earn free chips & guac from Chipotle. The two (2) winners of the Chipotle Challengers Series Grand Finals will receive Free Chipotle for a Year, a trip to Evo 2024 in Las Vegas, a share of $20,000 USD cash prizing, and more.

Chipotle Challenger Series prizing is subject to eligibility and additional terms and conditions. Players can learn more about the 2024 Chipotle Challenger Series at https://playst.cc/chipotle-challenger-series

Evolution Championship Series (Evo) 2024 Presented By Chipotle
For the second consecutive year, Chipotle will serve as a presenting sponsor of the Evolution Championship Series (Evo) in Las Vegas. Building upon its success in 2023, Chipotle will have an on-site Community Lounge at the event and will fuel early bracket runs by providing free entrée cards to pool winners. The brand will also introduce “Chipotle Extra Match” segments during the live broadcast, reducing downtime for viewers and providing coverage opportunities for players who would not otherwise be featured on-broadcast.

“The amazing reception we received from the Fighting Game Community in 2023, notably Evo attendees cheering for our ads when they aired during the competition, has inspired us to double down on our investment in FGC,” said Chris Brandt, Chief Brand Officer at Chipotle. “Gaming is a force shaping culture, so it’s imperative that we show up in the right way for this passionate community by providing real value and access to exclusive experiences.”

*AVAILABLE WHILE SUPPLIES LAST. Beginning on 4/8/24, up to the first 20,000 people who purchase a regular-priced entrée item through the Chipotle app or Chipotle.com using the promo code “EWGF623” at digital checkout will receive one (1) code (“Code”) redeemable for 500 TEKKEN Coins in TEKKEN 8. Codes are only redeemable on PlayStation 5 and Xbox Series X|S. Promotion ends the earlier of 8/31/24 or when all Codes have been claimed. The Code will be delivered to the email address used to place the order and can be redeemed at chipotle-t8.com. Code is one-time use. Codes cannot be auctioned, bartered, or sold. You must have a valid copy of TEKKEN 8 and internet access to use the 500 TEKKEN Coins benefit. Not valid on orders in store or via third party delivery or ordering platforms. Limit: one (1) Code per transaction. U.S. only. 13+. Codes must be redeemed by 10/31/24. Additional restrictions may apply; void where prohibited. Use of Coins subject to TEKKEN 8’s terms and conditions. Chipotle, Bandai Namco Entertainment America Inc., and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents are not responsible for errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the offer, including, without limitation, errors or difficulties which may occur in connection with the administration of the offer, the processing of orders, the functionality of the Chipotle apps or websites, or in any offer-related materials. This offer is in no way administered, executed, or produced by Bandai Namco Entertainment America Inc. or its affiliates. Chipotle reserves the right to cancel the offer at any time.

**From 4/8/2024 – 8/31/2024 or while supplies of up to 4,000 codes last, Chipotle Rewards members can redeem 250 Chipotle Rewards points in the Rewards Exchange to receive one (1) unique code (“Code”) redeemable for 500 TEKKEN Coins in TEKKEN 8. Codes are only redeemable on PlayStation 5 and Xbox Series X|S. The Code will be delivered to the email address associated with your Chipotle Rewards account and can be redeemed at chipotle-t8.com. You must have a valid copy of TEKKEN 8 and internet access to use the 500 TEKKEN Coins benefit. Must redeem by: 10/31/24. Subject to Chipotle Rewards terms and conditions. Limit: one (1) reward redemption per member. U.S. only. 13+. Additional restrictions may apply; void where prohibited. Use of Coins subject to TEKKEN 8’s terms and conditions. Chipotle, Bandai Namco Entertainment America Inc., and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents are not responsible for errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the offer, including, without limitation, errors or difficulties which may occur in connection with the administration of the offer, the processing of orders, the functionality of the Chipotle apps or websites, or in any offer-related materials. This offer is in no way administered, executed, or produced by Bandai Namco Entertainment America Inc. or its affiliates. Chipotle reserves the right to cancel the offer at any time.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,400 restaurants as of December 31, 2023, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune’s Most Admired Companies 2024 list and Time Magazine’s Most Influential Companies. With over 115,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

About Bandai Namco Entertainment America Inc.
Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry’s beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS™ series and the blockbuster title ELDEN RING™. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM™, NARUTO SHIPPUDEN™, DRAGON BALL™, and ONE PIECE®. Bandai Namco Entertainment America Inc. is headquartered in Irvine, California. More information about the company and its products can be found at http://www.bandainamcoent.com

TEKKEN™8 & ©Bandai Namco Entertainment Inc.
Press Release ©Bandai Namco Entertainment America Inc.
All other trademarks are properties of their respective owners.

SOURCE Chipotle Mexican Grill

Continue Reading

News

SPACEMOB Expands Reach Into Sports Programming, Live Events

Published

on

OVERLAND PARK, Kan., April 5, 2024 /PRNewswire/ — SPACEMOB, the global media company focused on distributing streaming content and FAST channels, is gearing up for an exhilarating year of sports entertainment. With an eye on the future, SPACEMOB is poised to revolutionize the streaming landscape with its pioneering approach to sports programming.

In the coming year, SPACEMOB will have an array of groundbreaking sports entertainment initiatives, including exclusive partnerships and live events. As the convergence of streaming and sports continues, SPACEMOB is at the forefront of this dynamic shift.

Recent projections indicate a significant rise in the number of US viewers streaming sports events, with estimates surpassing 90 million by 2025. This substantial increase underscores the growing demand for accessible and engaging sports content in the digital age.

Over the past few years, the fusion of major sports and streaming platforms has become increasingly prevalent. Notable examples include:

  • NFL Thursday Night games on Amazon Prime
  • WWE Raw migrating to Netflix
  • MLS games on AppleTV

In addition to the streaming platforms zeroing in on live sports, advertisers are keen on the opportunity as well, with The Trade Desk’s 2024 CTV Report declaring ‘this is the year of streaming live sports’ and citing that forty-nine percent of advertisers plan to increase their budget for programmatic live sports in 2024.

SPACEMOB is embracing the trends and has formed exclusive partnerships with two esteemed sports entertainment brands The Harlem Globetrotters and Monster Jam. Additionally, SPACEMOB has secured exclusive distribution partnerships for FAST Channels featuring professional pickleball on PickleTV, classic wrestling from the Savoldi wrestling archive and Ultimate Classic Wrestling, and Major Arena Soccer League action.

Moreover, SPACEMOB is ramping up its live sports programming, offering viewers an unparalleled experience with events like Tuesday Night Pickleball, a variety of MASL season matches, and live broadcasts from Globetrotters and Monster Jam events throughout the year.

Since 2020, SPACEMOB has witnessed an extraordinary trajectory in streaming. It boasts five active channels, three in development and more than 2,500 titles of TV programming that collectively had viewership reaching nearly 1.5 billion minutes in 2023. The implications of these partnerships are profound, with the potential to reshape the landscape of sports entertainment in streaming and offer fans unprecedented access to their favorite sports and events.

About SPACEMOB
SPACEMOB is a global media company – built in the age of streaming-with a focus on creating original content, distribution, and FAST channel development. For inquiries, please contact: Danielle Bourassa Head of Distribution and Partnerships danielle@space-mob.com

SOURCE SPACEMOB

Continue Reading

Trending