Entertainment
Webber Marketing Celebrates the 10th Anniversary of the National Battle of the Bands with Exclusive Film Releases on YouTube
Last Updated on June 7, 2024 by Daily News Staff
CHARLOTTE, N.C /PRNewswire/ — To salute ten years of showcasing the dynamism of Historically Black Colleges and Universities (HBCU) marching bands, Webber Marketing (WM), creators of the National Battle of the Bands (NBOTB), is set to release the first three films from the NBOTB series on YouTube, presented by Pepsi. This move is designed to provide fans with open access to these pivotal documentaries, reflecting on the influence and legacy of HBCU marching bands.
The inaugural film, “A Salute to HBCU Marching Bands,” which first aired in 2021, will be made available on YouTube on Friday, April 26, at 8:00 p.m. EST. The subsequent releases— “A Salute to the Battle,” first shown in 2022, and “The Road to Houston: Preparing to Battle,” from 2023—will follow suit on May 3 and May 10, respectively, each premiering at 8:00 p.m. EST. Moreover, the most recent installment, “The Legacy of HBCU Marching Bands,” aired this past February and will be celebrated again in June during Black Music Month, syndicated across over 50 markets. Dates and locations for this re-airing will be forthcoming on NationalBattleoftheBands.com/salute.
The annual musical showcase was created to amplify the visibility of HBCU marching bands, highlight the band members’ talent, and the significance of the band culture at HBCUs and across the country. The NBOTB aids in scholarships for those participating colleges and universities in support of its mission to showcase the role bands play in educating aspiring musicians and developing future leaders.
Reflecting on the film series, Derek Webber, CEO of Webber Marketing and Founder of the National Battle of the Bands, states, “These films are more than just retrospectives; they’re a celebration of the enduring spirit and evolving journey of HBCU marching bands. From their storied past to their dynamic present and into their bright future, we’re honoring the cultural bedrock these bands represent. Making these films accessible on YouTube allows us to extend their reach, ensuring that the beat goes on for anyone who has yet to experience their power.”
The documentary series offers an inside look at the storied traditions, preparation, and influence of HBCU marching bands and their representation of the African American community. Band members, directors, and other notable figures share their unique stories and experiences in the band, as they have been a long-standing tradition and a staple at HBCUs.
To discover more about the National Battle of the Bands, its film series, and related events, visit www.nationalbattleofthebands.com. Stay in rhythm with updates and announcements on social media by following @NationalBattleOfTheBands (Facebook/Instagram/TikTok/YouTube) and @NationalBOTB (Twitter).
About National Battle of the Bands:
The National Battle of the Bands’ (NBOTB) mission is to enhance the exposure of Historically Black Colleges and Universities (HBCUs), their marching bands, and their roles in educating aspiring musicians and developing future leaders. The musical showcase, hosted in collaboration between Webber Marketing and the Harris County – Houston Sports Authority, occurs annually in Houston, TX, at NRG stadium. Event organizers have generated over $1.3 million in scholarships for the participating colleges and universities. www.nationalbattleofthebands.com
About Webber Marketing and Consulting
Webber Marketing & Consulting (WMC), LLC is based in Charlotte, North Carolina, and is the largest marketing agency of record for HBCUs specializing in strategic outreach program development, on-site event execution, experiential marketing, and media. WMC provides its clients with focused programs that deliver measurable results, improve market position, and build for future successes. www.webbermarketing.net
SOURCE Webber Marketing
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Jay Mohr’s long-running podcast is expanding to FAST television through an exclusive LG Channels launch in the U.S. and Canada.
Cineverse has announced the launch of Mohr Stories, a new free ad-supported streaming television channel built around comedian Jay Mohr’s long-running podcast. Unveiled during LG Electronics and LG Ad Solutions’ 2026 IAB NewFronts presentation, the channel will be available exclusively through LG Channels on LG TVs in the United States and Canada.
The new channel will feature weekly episodes alongside more than 100 hours of library content, giving the show a larger footprint in the growing FAST market. Hosted by Mohr, the series includes conversations with guests from comedy, film, sports, music, and television, including Ron Funches, Jay Leno, Joe Mantegna, Patton Oswalt, Kevin Pollak, Andy Richter, George Wallace, Flavor Flav, Michael Eric Dyson, Seth Rollins, Gene Simmons, Billy Gibbons, Byron Scott, and Jeanie Buss.
The launch is notable not only because of the talent involved, but because it reflects a broader shift in how podcast brands are being distributed. What once lived primarily as an audio product is now being packaged as a 24/7 streaming destination, built for connected TV audiences and ad-supported discovery.
Cineverse said Mohr Stories will continue to be available as a podcast through the WITZ Podcast Network, a partnership between Cineverse and The Stand Group. The company also pointed to strong audience momentum after the show expanded into video, saying consumption hours on Spotify rose 50% month over month and downloads increased 34% quarter over quarter.
That growth aligns with wider audience behavior. In the U.S., more than 150 million people listen to podcasts every month, and an increasing share of those consumers are also watching podcast content on video platforms. As those habits continue to evolve, media companies are looking for ways to extend proven shows beyond their original format.
For LG Channels, the addition of Mohr Stories strengthens a FAST lineup built around free, accessible programming across a wide range of genres. For Cineverse, it underscores a strategy centered on expanding the reach and value of entertainment properties across multiple platforms.
The result is more than a new celebrity-led channel. It is another example of how streaming, podcasting, and digital video are converging into a more flexible content ecosystem—one where recognizable brands can move fluidly from audio feeds to connected television.
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Cineverse Partners With VA Media to Expand YouTube Monetization Strategy
Cineverse has announced a strategic partnership with VA Media to accelerate growth and digital monetization across its expanding portfolio of fandom-focused YouTube channels.
The agreement will bring a YouTube-first strategy to Cineverse’s channel network, including longform and shortform content planning, channel optimization, financial modeling, and broader monetization support. The partnership will begin with Dog Whisperer with Cesar Millan, which Cineverse identified as its top revenue-generating YouTube channel.
Cineverse said its owned or operated YouTube channels currently account for more than 10 million subscribers and over 200 million video views. The company’s digital portfolio spans genres including horror, anime, romance, indie film, Asian cinema, and other fandom-driven categories.
VA Media, which specializes in YouTube strategy and social video monetization, will work with Cineverse to improve discoverability, strengthen channel performance, and unlock new revenue opportunities across YouTube and adjacent platforms.
The partnership reflects the growing role of YouTube as a core distribution and monetization channel for premium entertainment content.
For more information, visit Cineverse.
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STM Daily News’ Entertainment section delivers the latest on movies, television, music, pop culture, events, and industry buzz. From breaking news and trending stories to feature coverage and community-centered entertainment reporting, it keeps readers connected to what’s happening on screen, on stage, and beyond.
McDonald’s is blending fast food, fandom and Korean-inspired flavors in a new collaboration with Netflix tied to the hit film KPop Demon Hunters. Beginning March 31, the chain will roll out two limited-time adult meals inspired by the movie’s rival groups, HUNTR/X and the Saja Boys, along with collectible photocards and app-based fan experiences. The promotion will be available at participating McDonald’s restaurants nationwide.
McDonald’s KPop Demon Hunters meals
The campaign introduces two themed meals built around the film’s central rivalry. The Saja Boys Breakfast Meal includes a Spicy Saja McMuffin, hash browns and a small soft drink, while the HUNTR/X Meal features a 10-piece Chicken McNuggets, medium soft drink, Ramyeon McShaker Fries, Hunter Sauce and Demon Sauce. McDonald’s said the menu was inspired in part by flavors from its South Korea restaurants, aiming to connect fans to the movie through food as well as pop culture.
The promotion also includes collectible card packs with each meal. Customers will receive a photocard featuring either HUNTR/X or the Saja Boys, plus a Derpy access card that can be scanned and entered in the McDonald’s app by April 26 to unlock early access to exclusive content and a special reveal tied to the “Battle for the Fans.” A new Derpy McFlurry, made with vanilla soft serve, berry popping pearls and wild berry sauce, will also be sold separately during the promotion.
McDonald’s and Netflix both described the collaboration as a way to bring fans deeper into the world of KPop Demon Hunters through menu items and interactive experiences. For STM Daily News readers in the food and drink section, the release highlights how major brands are increasingly turning entertainment partnerships into immersive dining promotions that combine limited-time flavors, collectible merchandise and digital engagement.
