This fall, families can collect toys with tiny books inside, featuring characters from Paramount’s PAW Patrol^™, Tales of the Teenage Mutant Ninja Turtles, and PMI’s very own Monster Tales!

Booksy’ collectible toy line

TEL AVIV, Israel, Sept. 11, 2024 /PRNewswire/ – Uniting the exciting world of toys with the imaginative world of books is the brand new patented and trademarked ‘Booksy’ collectible toy line by renowned global toy company, PMI Kids World. In an era where screens dominate, this collectible toy line offers children and families a unique way to foster a love for play and reading. Featuring tiny books cleverly housed inside unique collectible figures, Booksy engages children in the tactile and imaginative experience of play and reading, one Booksy at a time. The line will launch in October with PMI’s original Monster Tales at Amazon, followed by an expansion in November with licensed character versions from the hugely popular worlds of PAW Patrol, produced by Spin Master Entertainment and airing on Nickelodeon, and Paramount+ original series Tales of the Teenage Mutant Ninja Turtles, at Walmart.

Designed, written, and illustrated for children and families, Booksy collectible figures are the perfect steppingstone to nurturing children’s literacy through the excitement of collecting both books and appealing figures. The core Booksy collection, titled Monster Tales, introduces a series of original characters, stories, and a special Monster Tales bookcase for young readers to place and display their growing mini book collections. Characters from mega popular franchises, such as Chase and Skye, pups from PAW Patrol, and Raphael and Michelangelo from Tales of the Teenage Mutant Ninja Turtles, will also bring familiar faces to the world of Booksy, making reading even more exciting for young fans of the beloved franchises.

Patented and trademarked, the Booksy toy line and the Monster Tales brand are PMI’s very own intellectual properties that introduces an innovative story-focused product variety featuring the talents of Christian Tremblay, branding specialist and a titan of the family entertainment industry with over 30 years of experience.

“As a parent and lifelong reader, I understand the importance of encouraging children to discover a love for reading and play that truly ignites their imaginations,” says Omer Dekel, CEO at PMI Kids’ World. “Booksy is particularly special to me because it’s an IP we’ve developed in-house and patented, blending the excitement of toys with the educational value of relatable life lessons and adventures in collectible books. I’m incredibly excited to see how Booksy will inspire and nurture the next generation.”

In October 2024, the Booksy Monster Tales Six Pack, featuring Monster Tales Dome figures, will launch on Amazon in the USA. This collection offers six unique characters for children aged 3-8 to collect. Additionally, the Booksy Monster Tales Bookshelf Collector Set, including a Monster Tales Booksy figure and a Collector’s Bookshelf, will also be available on Amazon. The first licensed version will be launched November 2024, introducing Booksy One Pack PAW Patrol and Tales of the Teenage Mutant Ninja Turtles Dome figures at Walmart, and offering 12 beloved characters for young fans. Globally, the Booksy Monster Tales toy line is set for a Fall 2024 release, with key markets including the United States, United Kingdom (exclusively distributed by Character Options), France (exclusively distributed by Bandai France), the Middle East (exclusively distributed by iBrands), Canada (exclusively distributed by Red Planet), and more. The Booksy PAW Patrol and Tales of the Teenage Mutant Ninja Turtles toy lines will be sold exclusively at 3,000 Walmart stores across the USA.

Renowned for turning trending IPs into must-have toys, PMI Kids World is excited to introduce their very own brand and line of Booksy toys, right in time for the holidays.

About PMI Kids World
Established in 1995, PMI Kids World is a leading gaming-sector toy manufacturer focused on licensing consumer products in over 170 countries. PMI Kids World gives licensed intellectual properties (IPs) a vibrant existence by creating high-quality, innovative, affordable toys and collectibles. We’re here to bring the mega children’s brands and the coolest lines to kids worldwide. Our lineup includes esteemed names like Sonic Prime, Pudgy Penguins, Brawl Stars, and many others. Rooted in our purpose is the aspiration to ensure that every child can partake in the delight of play, irrespective of their circumstances.

Advertisement

For more information on PMI Kids’ World, follow PMI on:

• Instagram: @pmi_toys
• Facebook: @pmiltd
• Twitter: @pmitoys
• TikTok: @pmi_toys

About Booksy
Patented and trademarked by PMI Kids World, Booksy is the global toy company’s newest innovation in collectible toys and storytelling. Launching with PMI’s very own Monster Tales IP in October 2024, each Booksy character figure houses a miniature, full-colored storybook that empowers kids’ imagination by merging engaging play patterns with storytelling. Following Monster Tales, Booksy will also release versions based on popular kids licenses such as PAW Patrol and Teenage Mutant Ninja Turtles in November 2024. Designed for boys and girls ages 3 to 8, each story introduces kid-relatable life lessons that children, families, and teachers will love and enjoy.

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

SOURCE PMI Kid’s World

Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks.

Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks.

Join us at Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks.

Advertisement

Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at our Entertainment Section and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/

NEW YORK /PRNewswire/ — From outdoor water play and active toys to creative art kits and family games for rainy days, 25 of the hottest toys and games of the season as voted on by top-tier toy and family content creators were unveiled today just in time for Memorial Day weekend. Families are now invited to shop for toys from the “Best of Spring & Summer 2024 Influencer Choice List,” presented by The Toy Association and powered by Clamour.

“The ‘Best of Spring & Summer 2024 Influencer Choice List’ brings together the best of both worlds: the top toy picks from esteemed influencers and reliable brands that parents can trust to bring their kids endless fun all summer long,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association. “As families are eager to kick off the summer season, they’re sure to find something to fit every age and interest, whether it’s a new outdoor staple, travel-ready game, or creative toys that will keep minds sharp over summer vacation.”

More than 500 leading digital content creators and influencers in the Clamour network were invited to vote on products submitted by toy brands this spring. Influencers were required to have at least one million monthly views on their main platform and a social reach of more than half a million. They reviewed product details, photos, and physical samples (when available) before voting for their favorites.

The Spring & Summer 2024 Influencer Choice List
(Listed alphabetically by product name)

• Aero-Storm Airplane (Top Secret Toys)
  
• Bene Buddies Seawhee the Turtle (Bene World Toys)
  
• CONNETIX 48 Piece Pastel Shape Expansion Pack (CONNETIX)
  
• Crazy Cart Shuffle (Razor USA)
  
• Fisher-Price Let’s Splash Ball Run Water Table (Grow’n Up)
  
• furReal Walk-A-Lots Bernedoodle Interactive Toy (Just Play)
  
• Garden Collage Sensory Craft Box (My Creative Box)
  
• Jenga® GIANT™ JS6 Premium Hardwood Game (Art’s Ideas)
  
• Jet Disc (IMC Toys)
  
• JoinAround Puzzle, Zoo (pennycake)
  
• Lankybox Jumbo Plush (Bonkers Toys)
  
• Lite-Brite Super Bright HD: Barbie Edition (Basic Fun!)
  
• Magneti’Book Sports (Juratoys US)
  
• Marble Garble (FoxMind Toys & Games)
  
• Marvel Deadpool Classic Series Hero Box (YuMe Toys)
  
• Mobo Explorer X (Mobo Cruisers)
  
• National Geographic Platinum Series Rock Tumbler (Blue Marble)
  
• Pickleball Blast (Moose Games)
  
• Positively Perfect Baby Dolls (The Dr. Lisa Brands Company)
  
• Priorities (Clarendon Games)
  
• Scrabble Bingo: 3-Games-in-1 (Ageless Innovation)
  
• Seek & Hide Sardines (Starlux Games)
  
• Soppycid Sporty Series Water Balloons (Soppycid) — Available May 31
  
• TECTI (Fun In Motion Toys)
  
• VTech® Gabbers™ (VTech)

“As parents continue to turn to influencers for recommendations and reviews, it’s important for us to provide a reliable and curated list of toys that meet their expectations,” said Victoria Fener, COO of Clamour. “Our goal is to help families find products and brands that ignite imaginations and educate children through play.”

For more information about the Spring & Summer 2024 Influencer Choice List powered by Clamour, contact Clamour’s Victoria Fener or Jonathan Katz. No employees or representatives of Clamour or The Toy Association had any role in determining the selected products. 

About The Toy Association™  toyassociation.org / toyfoundation.org / thegeniusofplay.org / playsafe.org
Founded in 1916, The Toy Association™, Inc. is the business trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $102.8 billion, and its roughly 900 members drive the annual $41 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play. https://www.toyassociation.org/

As a global leader, The Toy Association produces the world-renowned Toy Fair™ in New York City; hosts marketplace activities in Los Angeles; engages in state, federal, and international advocacy on behalf of its members; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard. The Toy Association’s philanthropic arm is The Toy Foundation™, a 501 (c)(3) children’s charity that acts as the uniting force for the collective philanthropy of the toy industry. To date, The Toy Foundation has delivered the joy of play to 32 million children in need worldwide.

Advertisement

SOURCE The Toy Association

https://stmdailynews.com/category/consumer-corner

BOCA RATON, Fla. /PRNewswire/ — Today, LITTLEST PET SHOP, one of the most well-known collectible toy brands in history, released a call to action to fans around the world to ‘unleash the bobble’. In celebration of the franchise’s long-anticipated return to retail in January – this is sure to be the “Year of the Bobble”! Debuting last week with a pop-up performance at Toys”R”Us at Macy’s Herald Square, Macy’s flagship location in New York City, the Bobble to the Beat social campaign encourages kids and kidults alike to showcase their dancing skills and bobble along with LITTLEST PET SHOP wherever they are, featuring custom choreography alongside an original LITTLEST PET SHOP brand anthem. 

To kickstart the craze, TikTok creators @Alexdwong, @GiaNina and @MelissaBecraft, along with the iconic @ToysRUs Geoffrey the Giraffe™ led a flash mob performance of 20+ dancers through Macy’s, and are helping LITTLEST PET SHOP rally fans with dance tutorials, already sparking over 3 million views across Instagram and TikTok. Both the brand anthem and dance challenge, choreographed by acclaimed New York City-based professional director, choreographer, content creator, and producer Michael McCrary, are inspired by the beloved bobblin’ motion of LITTLEST PET SHOP pets, which is featured across figures in the latest Generation 7 of the line. Consumers around the world can join in on the LITTLEST PET SHOP relaunch celebration by gathering their own crew to show off their take on the dance on social media using the hashtag #BobbleToTheBeat.

“It’s essential we relaunched LITTLEST PET SHOP with a creative call to action that would introduce this iconic brand to new audiences on the platforms where they are, and also excite our longtime collectors,” said Katy Katz, Head of Digital Marketing & E-Commerce at Basic Fun! “The ‘Bobble to The Beat’ social campaign perfectly captures the essence of the signature quirky, edgy, and undeniably cute pets that have been loved for decades. Ultimately, we hope to inspire kids of all ages to let down their guard and unleash their own ‘bobble’ with us and LITTLEST PET SHOP!”

With over 1 billion pets sold worldwide since the brand’s initial launch by Hasbro, Inc. (NASDAQ: HAS) over 30 years ago, LITTLEST PET SHOP was the original pet collectible with more than 3,000 pets to collect, display, and trade. Returning to retail this January, the LITTLEST PET SHOP line will feature over 120 bobblin’ pets by the end of the year, including new pets, packs, and playsets available in more than 20 countries worldwide. The first series in Generation 7 features a wide range of new characters to collect and cherish, available within LITTLEST PET SHOP Pet Surprise Singles, LITTLEST PET SHOP Pet Pairs, and LITTLEST PET SHOP Pet Trios assortments, Play Packs and Playsets. Products are available at mass and specialty retailers worldwide, including Macy’s, Toys”R”Us, Amazon, Target, Walmart, Five Below, GameStop and more in the U.S. Learn more at LittlestPetShop.com.

To further the LITTLEST PET SHOP experience, Roblox players can also bobble with the brand on the global immersive platform, which will debut a custom bobble dance emote available in-game starting today! Following the wildly successful collaboration between LITTLEST PET SHOP Master Toy licensee, Basic Fun!, a leading global marketer of toys and consumer products, Hasbro, Inc., a leading toy and game company, and Suit Up Games, a Roblox development studio specializing in high-engagement branded experiences for young audiences, the LITTLEST PET SHOP pet-simulation gaming experience has surpassed over 3.5 million plays since launching in December 2023.

Ready to unleash the bobble? Follow the official @LITTLESTPETSHOP social channels, including Instagram and TikTok, to join in on the fun using #BobbleToTheBeat. For more information about the LITTLEST PET SHOP brand and product line, visit LittlestPetShop.com.

ABOUT BASIC FUN! INC.
Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: LITTLEST PET SHOP, Care Bears, Cutetitos, POUND PUPPIES, TONKA, K’NEX, LITE-BRITE, Mash’ems, Playhut, Arcade Classics and more! For more information, please visit www.BasicFun.com.

ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Advertisement

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

SOURCE Basic Fun!