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Littlest Pet Shop Partners With Like Nastya to Bring Collecting—and Storytelling—Back to the Spotlight

Littlest Pet Shop names Like Nastya as an official brand partner, launching a new YouTube content series and teasing more fan experiences through 2026.

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LITTLEST PET SHOP is leaning into a very 2026 reality: kids discover brands as much through screens as they do through toy aisles.

Littlest Pet Shop names Like Nastya as an official brand partner, launching a new YouTube content series and teasing more fan experiences through 2026.
Like Nastya, one of the most popular child creators in the world, has signed on as an official brand partner of top toy brand, LITTLEST PET SHOP.

This week, the iconic collectible toy line announced a new partnership with Like Nastya—one of the world’s biggest child creators—signaling a major push to connect LITTLEST PET SHOP’s long-running “tell your own story” DNA with today’s digital-first families.

A creator partnership built on imagination

According to the announcement, Like Nastya has more than 409 million subscribers across YouTube and reaches billions of views each month. Her content is known for positivity, imaginative play, and family-friendly storytelling—an easy brand fit for LITTLEST PET SHOP, which has always centered quirky characters, customization, and kid-led narratives.

The collaboration is positioned as a “meeting of two creative worlds,” with both Nastya and LITTLEST PET SHOP encouraging kids to express themselves, dream big, and celebrate individuality through play.

In a statement included in the release, Like Nastya said she’s excited to partner with the brand to inspire kids everywhere to tell their own stories.

What fans can expect (starting now)

The partnership begins this month with a content series on Like Nastya’s YouTube channel featuring LITTLEST PET SHOP toys. Beyond the initial videos, additional pieces of the collaboration will roll out throughout 2026—described as new experiences, surprises, and fresh ways to play.

For toy brands, that “reveal over time” approach is increasingly the playbook: keep the community engaged with ongoing drops, creator activations, and new touchpoints that extend beyond a single product moment.

A legacy brand with a modern relaunch

LITTLEST PET SHOP is no newcomer to fandom. The brand first launched more than 30 years ago and has sold over 1 billion pets to date. Its staying power has always been tied to collectability—plus the way kids (and collectors) build personalities and worlds around each pet.

The release also highlights the brand’s recent momentum: LITTLEST PET SHOP was relaunched in 2024 under a licensing agreement between brand owner Hasbro and Basic Fun!, the global toy marketer behind the current line. The Generation 7 pets quickly returned to best-seller status, driven by a new wave of young fans and longtime collectors who never really left.

Why this matters for toy marketing right now

This partnership is a clear signal that toy marketing is no longer just about commercials and endcaps—it’s about creators who can make play feel immediate, shareable, and story-driven.

Basic Fun!’s Maureen Dilger, Vice President of Global Brand Marketing, emphasized that Like Nastya reflects what LITTLEST PET SHOP stands for: imagination, self-expression, and “scroll-stopping stories.” Hasbro’s Marianne James, Senior Vice President of Global Licensing, framed the partnership as a way to connect the brand’s legacy with today’s digital generation—while still honoring collectors who have supported the franchise for decades.

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In other words: this isn’t a pivot away from the core fanbase. It’s an expansion of the storytelling ecosystem.

Where to follow LITTLEST PET SHOP

Fans can find more information about the LITTLEST PET SHOP brand and product line at LittlestPetShop.com and by following the official @LITTLESTPETSHOP social channels.

Important links:

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health and wellness

Heat waves can leave homes dangerously hot – even for young, healthy adults

Heat waves can turn homes into dangerous heat traps—especially during blackouts or in houses without AC—pushing indoor temperatures and humidity into lethal territory even for young, healthy adults, not just the elderly.

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A family sits outside in the shade on a hot day. Heat waves.
When temperature soar inside homes, being outside even on very hot days can feel less uncomfortable than being indoors. Brandon Bell/Getty Images

Heat waves can leave homes dangerously hot – even for young, healthy adults

Zoltan Nagy, Eindhoven University of Technology

Most people know that heat waves can be dangerous, but what they may not realize is that the heat indoors can be much worse than outdoors.

When the power goes out and air conditioning stops, or in homes without cooling, a house starts to function like a greenhouse during a heat wave. Heat enters through windows and walls and has nowhere to go. Air stagnates.

Within hours, indoor temperatures can climb well above what the thermometer shows outside, especially on upper floors and in rooms with south-facing windows. Over longer periods, especially if temperatures don’t cool off overnight, conditions can become lethal.

Most heat-related deaths occur indoors. When a heat dome sent temperatures soaring in the Pacific Northwest in 2021, 98% of the more than 600 deaths in British Columbia happened inside homes. Washington and Oregon also saw high numbers of deaths in homes that lacked air conditioning.

In Europe, where only 1 in 10 households have air conditioning, heat waves killed an estimated 60,000 people in 2022 and 47,000 in 2023, largely inside buildings never designed for these temperatures.

Heat waves can turn homes dangerously hot, leaving not just the elderly at risk, but also younger, healthy adults as well.

People of all ages are at risk in heat waves like these. I spent eight years at the University of Texas at Austin studying how buildings respond to extreme heat. In a recent study, my team assessed the heat risk in every single-family home in Austin.

We found that even younger, healthy adults face far more risk than they realize.

How hot is too hot for a human body?

Your body maintains a core temperature of about 98.6 degrees Fahrenheit (37 degrees Celsius). To cool down, it pushes blood to the skin and sweats. But when air temperature is high, that convective cooling weakens. When humidity is also high, sweat cannot evaporate.

If the body has no way to release heat, core temperature rises. If the core temperature increases past about 104 F (40 C), the body’s thermoregulation starts to fail. Past 109 F (42.8 C), death becomes likely.

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Four charts show heat and humidity risks for different ages and indoors vs outdoors.
Heat risk increases with humidity. This chart translates air temperature and relative humidity into general limits of survivability for six hours of exposure depending on whether a person is indoors or outdoors and their age. The black line is considered the edge of survivability. Zones 3-5 are considered not survivable for extended periods of time due to high humidity that prevents sweat from evaporating to release heat (Zone 3), limits on the body’s ability to sweat (Zone 4), or both (Zone 5). Tw is wet bulb temperature. A temperature of 35 C = 95 F; 50 C = 122 F. Jennifer Vanos, et al., 2023

What makes indoor heat especially dangerous is that it does not let up at night in homes that lack air conditioning. Outdoor temperatures typically drop after sunset, and someone outside can get a few hours of recovery. But a poorly insulated home that has been absorbing heat all day releases that heat slowly, keeping indoor temperatures elevated through the night. A person inside the home never gets a break.

After two or three nights of this, even healthy people start to be at serious risk for heat-related illnesses.

Why homes heat up more than people expect

People tend to underestimate indoor heat for a few reasons.

One is that the thermostat typically sits on one wall in one room. It does not tell what the temperature is in an upstairs bedroom or near a sun-facing window. In older, underinsulated homes, the actual felt temperature can exceed 90 F (32.2 C) even when a thermostat reads 75 F (23.9 C). The hot walls, ceilings and windows can radiate heat directly onto your body.

Another reason is that people assume all homes respond to heat the same way. However, a newer home with double-pane windows and good insulation acts like a thermos, keeping heat out for a longer time. An older home with single-pane windows and cracks in the walls heats up fast.

An illustration of a person sitting with their head in their hand in an older home with the ceiling temperature at 101 F, the windows 122 F and the walls and floor in the 90s F.
An illustration of how an older home in Arizona heats up on a hot day shows how underinsulated homes can feel much hotter inside than the air temperature and thermostat suggest. Jonathan Bean, CC BY-ND

Two houses on the same street, exposed to the same outdoor conditions, can have completely different temperatures inside. And in a blackout, where neither home has cooling, those differences can become a matter of life and death.

What we found in Austin

Our study combined two datasets. From Austin’s tax appraisal records, we pulled basic property information, such as the year the home was built, the size and the number of stories for each of the city’s 213,000 single-family homes. We then matched each home to the most similar energy simulation models in a U.S. Department of Energy database that contains thousands of detailed, physics-based building energy models representing the U.S. residential building stock.

Using those models, we simulated each building’s indoor temperatures over time during a three-day heat wave and power outage with outdoor temperatures above 110 F (43 C).

A map of homes in a neighborhood shows how low and high risk homes are mixed together
The average daily heat risk in a suburban Austin neighborhood, with dark red signifying higher risk and yellow lower risk, shows how risk can vary house to house. Calvin Lin

We found that 85% of homes got hot enough to pose a significant risk of death for an elderly occupant. But what surprised us was the risk to younger people.

Under today’s climate conditions in Austin, about 15% of homes already have the potential to get hot enough without air conditioning to pose serious heat risks to healthy adults. Under future warming scenarios, that number jumps to as high as 65% if average summer highs reach 104 F (40 C). Further, climate projections for Austin show that heat waves will double in frequency by the end of the century.

We found three types of buildings and accompanying risks:

  • Resilient homes, which are newer and well insulated, tended to have temperature and humidity conditions that would be survivable for an elderly occupant throughout the simulated heat wave with blackout.
  • Critical-risk buildings, which are mostly older homes, became dangerous almost immediately.
  • And then there was the middle group – homes where temperatures rose slowly during the simulated blackout, day by day, possibly giving occupants a false sense of security until it was too late.

Texas has already seen conditions like our case study’s – a heat wave paired with a power outage. In 2024, a derecho knocked out power for nearly 900,000 Houston households while the heat index climbed to 100 F (37.8 C). Seven weeks later, Hurricane Beryl cut power to 2.6 million homes, leaving them without power for over three days, with temperatures over 90 F (32.2 C).

What you can do to stay safe

If you can’t get cooling at home, there are steps you can take that can help.

Move to the lowest floor of your home, where it will be coolest. Close the blinds and curtains on sun-facing windows. Drink water constantly to stay hydrated, which is essential for regulating body temperature.

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If you’re facing a blackout, be sure to also check on elderly neighbors, especially those living alone. You can also try to find a public cooling center; many cities now open them during heat emergencies.

Longer term, upgrades such as reflective window film, attic insulation and lighter-colored roofing can reduce how much a home heats up. After the 2021 heat dome, British Columbia’s coroner recommended updating building codes to address heat.

Our own findings point in the same direction: We propose that new homes should be required by building codes to maintain conditions in which at least light physical activity remains possible for all occupants for at least 72 hours during a power outage.

As summers get hotter with climate change and blackouts become more frequent, the risks of people suffering heat illnesses will only continue to rise.

Zoltan Nagy, Professor of Building Services, Eindhoven University of Technology

Heat waves can leave homes dangerously hot – even for young, healthy adults

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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laundry and cleaning

Flush Smart: 7 Tips for Good Bathroom Etiquette

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Flush Smart: 7 Tips for Good Bathroom Etiquette

(Feature Impact) Relationships and plumbing have something in common: they can both benefit from practicing smarter bathroom habits. Whether you’re sharing a household with your family, a partner or roommates, good etiquette in these frequently shared spaces can save everyone’s sanity – just like rethinking your flushing routines can save your pipes.

From simple annoyances like leaving the toilet seat up to potentially costly mistakes like clogging your plumbing by flushing the wrong items, a new survey from the Responsible Flushing Alliance (RFA) illuminated a variety of bad habits that cause the most tension in American homes.

In addition to shedding light on these problems, the alliance outlined solutions you can implement at home to restore peace in your restroom. Plus, you can gamify the habit changes to make them more entertaining.

“Our goal is to revolutionize public education by keeping it highly engaging, memorable and fun,” RFA President Lara Wyss said. “We are challenging the public to rethink their everyday habits.”

Get started with these seven tips:

17989 detail embed2Replace the toilet roll properly

Don’t be the reason someone gets stranded with nothing but a cardboard tube in their moment of need. Keep extra rolls nearby, and when you’re down to the last square of toilet paper, make it a race against the clock to replace it.

Use the (flush) force

An unflushed toilet was listed as the biggest bathroom pet peeve by 37% of survey respondents. To make it fun for the family, introduce a new tradition: before you leave the bathroom, pretend there’s an invisible force field pushing you back to make sure you’ve flushed and are good to go.

Hunt for sink and shower hair

Leaving hair in the drain isn’t just a source of potential plumbing clogs – it’s also an irritant for 35% of respondents. After you shower or style your hair, make it a game to see how many stray strands you can capture and deliver to the trash can.

Clean it and close it

You’ve probably heard jokes about people who leave the toilet seat up, so don’t make yourself the punchline. For a completely un-mockable routine, grab the brush to give the bowl a quick swish after you flush, ensure the seat is down and use an anti-bacterial wipe to leave everything sparkling. You’ll notice cleaning wipes bear the Do Not Flush symbol, which means they go in the trash and never the toilet.

Conquer the counter

Toothpaste and water often splatter all over the place, so to be a polite bathroom roommate, wipe up the mess before it’s even had a chance to dry. Keep cleaning wipes or rags within easy reach and give yourself a 10-second deadline to leave surfaces spotless.

17989 detail embed3Practice good towel etiquette

Wet towels don’t belong on bathroom floors. If they still have a use or two left in them, banish them back to your towel rack. Otherwise, challenge yourself to a game of laundry basketball, aiming for the hamper.

Don’t flush the un-flushable

According to an RFA survey, half of Americans are still flushing things they know they shouldn’t, like paper towels, feminine hygiene products and non-flushable wipes. Since clearing a clog in your home can cost anywhere from $300-$15,000 or more, the only thing you’ll be draining with habits like these is your wallet.

“Always check wet wipes for the Do Not Flushsymbol and disposal instructions, which helps us protect not only the health of our homes and environment but our relationships, too,” Wyss said.

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Visit FlushSmart.org to learn more about good bathroom etiquette, take an interactive quiz and put these tips into practice with a seven-day challenge.

Photo courtesy of Shutterstock (throwing away non-flushable wipe) collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures track

  

SOURCE:

Responsible Flushing Alliance

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Consumer Corner

Driving in Wet Summer Conditions: The Impact of Worn Tires on Stopping Distance

Wet Summer Conditions: As drivers prepare for summer road trips, navigating seasonal weather with worn tires can often be an overlooked safety concern.

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Wet Summer Conditions: As drivers prepare for summer road trips, navigating seasonal weather with worn tires can often be an overlooked safety concern.

Driving in Wet Summer Conditions: The Impact of Worn Tires on Stopping Distance

(Feature Impact) As drivers prepare for summer road trips, navigating seasonal weather with worn tires can often be an overlooked safety concern. For those living in regions that experience seasonal storms and heavy rainfall, ensuring their vehicle’s tires are properly maintained can mean the difference between stopping safely or being involved in an accident.

As tread depth decreases, tires’ ability to maintain grip on wet pavement diminishes, increasing both stopping distances and the likelihood of losing control. In fact, on roads with light rain is where the Federal Highway Administration reports 77% of weather-related crashes occur.

New testing revealed worn tires (approximately 4/32-inch tread depth) required 30-45% more stopping distance – equating to 44-67 additional feet, depending on the tire model – to bring an average car or sedan to a full stop when braking. During moderate and heavy rainfall, vehicles equipped with worn tires required more than 140 additional feet to stop – nearly half the length of a football field. This data comes from water depth stopping-distance testing performed from 60 miles per hour at Treadwell Research Park on behalf of Discount Tire, a leading independent retailer of tires and wheels with more than 1,275 stores in 40 states.

Summer weather can be unpredictable and with the chance of sudden storms expected this time of year, drivers should take extra precautions to ensure their tires can stop safely in wet conditions.

Drivers can use tools like Treadwell, Discount Tire’s online tire recommendation tool, to compare stopping distances of popular tire models in new and worn conditions. The tool evaluates tire options based on vehicle type, driving habits and local conditions – as well as decades of data and independent testing results – to provide recommendations based on each driver’s unique needs.

Before hitting the road, consider these expert tips:

Monitor Tire Tread Depth

Tread depth plays a critical role in wet-weather traction and stopping performance. Drivers can perform a quick tread check at home using a penny. Insert the penny upside down into a tread groove; if the top of President Lincoln’s head is visible, it’s time to replace the tire. If you’re not sure, head to a local tire retailer to have them check for you.

Know the Tires’ Age

As rubber compounds age, the rubber becomes harder and more susceptible to cracking and failure. To check a tire’s age at home, look at the DOT number stamped on its sidewall. Experts typically recommend replacing tires that are 6 years old or older, depending on condition and manufacturer guidance.

Rotate Tires on Schedule

Tires should be rotated every 6,000 miles, or earlier if uneven wear develops. Routine tire rotations help promote even wear and maximize tire life.

Check Tire Pressure Regularly

Tire pressure should be checked at least once a month when tires are cool, particularly before any long road trips, because ambient temperature changes as well as the impacts and pressures of bumps and turns can affect inflation levels. Underinflated tires can contribute to poor handling, excessive wear, reduced fuel efficiency and increased stress on the tires due to overloading.

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To locate a neighborhood tire retailer near you to save on tires, wheels or windshield wipers, visit DiscountTire.com.

Photo courtesy of Shutterstock collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures track

    

SOURCE:
Discount Tire

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