Consumer Corner
Littlest Pet Shop Partners With Like Nastya to Bring Collecting—and Storytelling—Back to the Spotlight
Littlest Pet Shop names Like Nastya as an official brand partner, launching a new YouTube content series and teasing more fan experiences through 2026.
LITTLEST PET SHOP is leaning into a very 2026 reality: kids discover brands as much through screens as they do through toy aisles.

This week, the iconic collectible toy line announced a new partnership with Like Nastya—one of the world’s biggest child creators—signaling a major push to connect LITTLEST PET SHOP’s long-running “tell your own story” DNA with today’s digital-first families.
A creator partnership built on imagination
According to the announcement, Like Nastya has more than 409 million subscribers across YouTube and reaches billions of views each month. Her content is known for positivity, imaginative play, and family-friendly storytelling—an easy brand fit for LITTLEST PET SHOP, which has always centered quirky characters, customization, and kid-led narratives.
The collaboration is positioned as a “meeting of two creative worlds,” with both Nastya and LITTLEST PET SHOP encouraging kids to express themselves, dream big, and celebrate individuality through play.
In a statement included in the release, Like Nastya said she’s excited to partner with the brand to inspire kids everywhere to tell their own stories.
What fans can expect (starting now)
The partnership begins this month with a content series on Like Nastya’s YouTube channel featuring LITTLEST PET SHOP toys. Beyond the initial videos, additional pieces of the collaboration will roll out throughout 2026—described as new experiences, surprises, and fresh ways to play.
For toy brands, that “reveal over time” approach is increasingly the playbook: keep the community engaged with ongoing drops, creator activations, and new touchpoints that extend beyond a single product moment.
A legacy brand with a modern relaunch
LITTLEST PET SHOP is no newcomer to fandom. The brand first launched more than 30 years ago and has sold over 1 billion pets to date. Its staying power has always been tied to collectability—plus the way kids (and collectors) build personalities and worlds around each pet.
The release also highlights the brand’s recent momentum: LITTLEST PET SHOP was relaunched in 2024 under a licensing agreement between brand owner Hasbro and Basic Fun!, the global toy marketer behind the current line. The Generation 7 pets quickly returned to best-seller status, driven by a new wave of young fans and longtime collectors who never really left.
Why this matters for toy marketing right now
This partnership is a clear signal that toy marketing is no longer just about commercials and endcaps—it’s about creators who can make play feel immediate, shareable, and story-driven.
Basic Fun!’s Maureen Dilger, Vice President of Global Brand Marketing, emphasized that Like Nastya reflects what LITTLEST PET SHOP stands for: imagination, self-expression, and “scroll-stopping stories.” Hasbro’s Marianne James, Senior Vice President of Global Licensing, framed the partnership as a way to connect the brand’s legacy with today’s digital generation—while still honoring collectors who have supported the franchise for decades.
In other words: this isn’t a pivot away from the core fanbase. It’s an expansion of the storytelling ecosystem.
Where to follow LITTLEST PET SHOP
Fans can find more information about the LITTLEST PET SHOP brand and product line at LittlestPetShop.com and by following the official @LITTLESTPETSHOP social channels.
Important links:
Follow on social:
- Littlest Pet Shop on Instagram
- Littlest Pet Shop on TikTok
- Like Nastya on YouTube
- Like Nastya on Instagram
- Like Nastya on TikTok
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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home improvement
Easy Furniture Upcycling Projects You Can Do in a Weekend
Easy Furniture Upcycling Projects: Giving secondhand furniture a new life is a creative, satisfying and budget-friendly way to add personality to your home. Next time you’re in the mood to spend time working with your hands, try these simple DIY furniture upcycling ideas.

Easy Furniture Upcycling Projects You Can Do in a Weekend
(Feature Impact) Giving secondhand furniture a new life is a creative, satisfying and budget-friendly way to add personality to your home. Upcycling doesn’t have to be complicated or expensive – all it takes is a little imagination, some basic supplies and a free weekend.
Next time you’re in the mood to spend time working with your hands, try these simple DIY furniture upcycling ideas.
Give a Worn Dresser a Fresh Look
Dressers have a way of accumulating scuffs and scratches over time, but it doesn’t take much to refresh their look. Clean the surfaces, sand away any rough spots then apply a fresh coat of furniture paint. To turn it into a stylish statement piece, choose a classy, on-trend color like sage green, deep navy or a warm neutral and replace the drawer pulls with modern hardware to match.
Transform an Old Coffee Table
The coffee table is a natural centerpiece of your living room, so give it an update that fits your preferred aesthetic. Sand it smooth, choose a new wood stain for a more natural look or paint it to match or create contrast with your walls and seating. Adding a protective clear coat can help the surface withstand everyday use and look new for longer.
Turn Wooden Chairs into Stylish Accent Pieces
If you have a collection of mismatched or worn-out wooden chairs around the house, try your hand at refurbishing instead of replacing them. Give them a good wash, repair any broken rungs, update the seats with fresh fabric or new cushions or unleash your inner artist by giving the chairs fun new designs with paint or peel-and-stick contact paper. If they aren’t a good fit for your main dining area, use the chairs as porch decorations or extra seating during parties.
Repurpose an Old Bookshelf
Bookshelves don’t just have to be for books. Give it a fresh design using paint or decorative wallpaper then transform it into a display cabinet, pantry organizer, entryway cubby for shoes and school supplies or whatever else your imagination sparks. Stave off clutter by adding visually appealing bins or baskets to help the shelves stay clean and organized.
Create a Unique Side Table
You can turn a variety of old furniture into side tables, from nightstands and end tables to stools and chairs with the backs removed. Consider adding decorative trim, stenciled designs, patterned tabletops or vibrant paint colors then give the finished table a new life as a plant display, bedside stand or porch accent piece.
Discover more home, lifestyle and crafting ideas at eLivingtoday.com.
Photo courtesy of Shutterstock
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Automotive
2027 Toyota Tundra Adds Trailhunter Package and Updated Technology
The 2027 Toyota Tundra adds a Trailhunter package, refreshed styling and a standard 14-inch touchscreen. Starting MSRP is $42,890.
Last Updated on November 7, 2026 by Daily News Staff
PLANO, Texas — Toyota is updating the 2027 Tundra with refreshed exterior styling, a new Trailhunter package and additional technology for its full-size pickup lineup.

2027 Toyota Tundra: Trailhunter Package and Tech Updates
Based on the SR5 grade, the Trailhunter package adds Old Man Emu suspension, Michelin all-terrain tires, front recovery hooks and extra underbody protection. A locking rear differential, Multi-Terrain Select and Crawl Control help drivers navigate challenging terrain, while bronze-colored wheels distinguish the package.
The TRD Pro receives newly designed, adjustable FOX Q3S shocks, standard red tow hooks and a new Honeycomb paint option.
Inside, a 14-inch multimedia touchscreen becomes standard. Toyota also adds a built-in drive recorder and makes Toyota Safety Sense 4.0 standard across the lineup. Gas and i-FORCE MAX hybrid powertrains remain available.
Toyota lists the 2027 Tundra with a starting MSRP of $42,890. Buyers should check destination charges, options and dealer pricing when comparing total costs.
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holidays
5 Holiday Shopping Tips to Save Money and Reduce Stress
Holiday Shopping Tips: As the holiday season approaches, savvy gift-givers are already strategizing. Instead of scrambling to shop at the last minute and settling for whatever you can find, you can hunt strategically for gifts to make your loved ones smile. Consider these tips to score better bargains and less stress this season.

5 Holiday Shopping Tips to Save Money and Reduce Stress
(Feature Impact) As the holiday season approaches, savvy gift-givers are already strategizing. Instead of scrambling to shop at the last minute and settling for whatever you can find, you can hunt strategically for gifts to make your loved ones smile.
According to a survey conducted by TopCashback, today’s shoppers care more about getting the right gift than saving time or money. In fact, when choosing a holiday shopping superpower, 32% of respondents said they would choose knowing exactly what everyone wants, followed by always finding the perfect gift (30%), finding the best deal instantly (18%), getting unlimited free shipping (15%) and never waiting in checkout lines (6%).
Consider these tips to score better bargains and less stress this season.
Make a List
Among the worst parts of holiday gifting, U.S. adults most frequently cited forgetting to buy someone a gift (31%), followed by having someone dislike the gift they gave (26%). While you don’t have to figure out exactly what gifts to buy before you start shopping, it can be helpful to start with a list of the people you want to shop for. Write down family members, friends, coworkers, neighbors and anyone else you’d like to include then check their names off as you go.
Set a Budget
Overspending during the holidays can put your finances in a tough spot for the new year, but you can avoid this pitfall by sticking to a realistic budget. Set spending limits, resist unnecessary impulse purchases and focus more on finding meaningful gifts than expensive ones. By shopping smart and planning ahead, you can make the most of each dollar of your gift budget.
Make the Most of Holiday Deals
U.S. adults most frequently describe their holiday gift-giving persona as “The Bargain Hunter,” with 30% agreeing they’ll stop at nothing to find the best deal. Women tend to drive a tougher bargain: 30% said the minimum discount they consider a “good” holiday shopping deal is up to 50% off, compared to 19% of men who said the same.
If saving money is a priority, consider combining tactics like shopping on sale days, using coupons and signing up for cash-back platforms like TopCashback, a free-to-join rebates website offering market-leading cash back rates that can be even higher during prime shopping seasons. You can earn cash back on more than 7,000 top brands and redeem your earnings for cash or gift cards to stack the savings – all without paying a membership fee.
Shop Early
Starting your shopping early gives you extra time to discover deals and find gifts you know your recipients will love. In addition to saving you money, this approach can save you from the pressure and rush of last-second panic buying. Younger shoppers are already adopting this mindset, with 37% of Gen Z respondents describing their holiday gift-giving persona as “The Prepper” – meaning they plan and prepare to always find and give the perfect gifts.
Treat Yourself
Holiday shopping season is also self-gifting season, with 77% of surveyed adults reporting they always, often or sometimes purchase items for themselves while holiday shopping. Whether you’re taking advantage of a buy-one-get-one deal or see something from your own wish list on sale, it can be an opportunity to give yourself a little extra holiday joy.
Learn more about making the most of holiday deals at TopCashback.com.
Photo courtesy of Shutterstock
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TopCashback
