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Littlest Pet Shop Partners With Like Nastya to Bring Collecting—and Storytelling—Back to the Spotlight

Littlest Pet Shop names Like Nastya as an official brand partner, launching a new YouTube content series and teasing more fan experiences through 2026.

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LITTLEST PET SHOP is leaning into a very 2026 reality: kids discover brands as much through screens as they do through toy aisles.

Littlest Pet Shop names Like Nastya as an official brand partner, launching a new YouTube content series and teasing more fan experiences through 2026.
Like Nastya, one of the most popular child creators in the world, has signed on as an official brand partner of top toy brand, LITTLEST PET SHOP.

This week, the iconic collectible toy line announced a new partnership with Like Nastya—one of the world’s biggest child creators—signaling a major push to connect LITTLEST PET SHOP’s long-running “tell your own story” DNA with today’s digital-first families.

A creator partnership built on imagination

According to the announcement, Like Nastya has more than 409 million subscribers across YouTube and reaches billions of views each month. Her content is known for positivity, imaginative play, and family-friendly storytelling—an easy brand fit for LITTLEST PET SHOP, which has always centered quirky characters, customization, and kid-led narratives.

The collaboration is positioned as a “meeting of two creative worlds,” with both Nastya and LITTLEST PET SHOP encouraging kids to express themselves, dream big, and celebrate individuality through play.

In a statement included in the release, Like Nastya said she’s excited to partner with the brand to inspire kids everywhere to tell their own stories.

What fans can expect (starting now)

The partnership begins this month with a content series on Like Nastya’s YouTube channel featuring LITTLEST PET SHOP toys. Beyond the initial videos, additional pieces of the collaboration will roll out throughout 2026—described as new experiences, surprises, and fresh ways to play.

For toy brands, that “reveal over time” approach is increasingly the playbook: keep the community engaged with ongoing drops, creator activations, and new touchpoints that extend beyond a single product moment.

A legacy brand with a modern relaunch

LITTLEST PET SHOP is no newcomer to fandom. The brand first launched more than 30 years ago and has sold over 1 billion pets to date. Its staying power has always been tied to collectability—plus the way kids (and collectors) build personalities and worlds around each pet.

The release also highlights the brand’s recent momentum: LITTLEST PET SHOP was relaunched in 2024 under a licensing agreement between brand owner Hasbro and Basic Fun!, the global toy marketer behind the current line. The Generation 7 pets quickly returned to best-seller status, driven by a new wave of young fans and longtime collectors who never really left.

Why this matters for toy marketing right now

This partnership is a clear signal that toy marketing is no longer just about commercials and endcaps—it’s about creators who can make play feel immediate, shareable, and story-driven.

Basic Fun!’s Maureen Dilger, Vice President of Global Brand Marketing, emphasized that Like Nastya reflects what LITTLEST PET SHOP stands for: imagination, self-expression, and “scroll-stopping stories.” Hasbro’s Marianne James, Senior Vice President of Global Licensing, framed the partnership as a way to connect the brand’s legacy with today’s digital generation—while still honoring collectors who have supported the franchise for decades.

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In other words: this isn’t a pivot away from the core fanbase. It’s an expansion of the storytelling ecosystem.

Where to follow LITTLEST PET SHOP

Fans can find more information about the LITTLEST PET SHOP brand and product line at LittlestPetShop.com and by following the official @LITTLESTPETSHOP social channels.

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Consumer Corner

5 Hidden Ways to Save on Home Insurance Costs

Lowering Home Insurance Costs? Many home improvements offer an added bonus of unlocking insurance discounts, but these savings opportunities can easily fly under the radar when you aren’t actively on the lookout for them.

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5 Hidden Ways to Save on Home Insurance Costs

5 Hidden Ways to Save on Home Insurance Costs

(Feature Impact) When you’re planning home improvements, you’re often thinking about improving the comfort, safety, aesthetic or value of your home. Many changes and renovations have the added bonus of unlocking insurance discounts, but these savings opportunities can easily fly under the radar when you aren’t actively on the lookout for them.

“Homeowners tend to think about their insurance when they buy the house or when they have a claim, but a lot can change in between,” said Larry Anderson, director of underwriting operations at Mercury Insurance. “Something as simple as reviewing your policy with your agent once a year can help make sure your coverage still reflects your home today and identify improvements or other factors that may qualify you for additional savings.”

The experts at Mercury Insurance, a multiple-line insurance carrier emphasizing competitive rates and excellent customer service, encourage homeowners to consider these five ways to save on home insurance costs.

Updating Older Parts of the Home

As a home ages, it’s wise to look at what parts and systems may be deteriorating and need upgrades for modernity or safety reasons. Replacing older electrical, plumbing or other major systems can protect your home from emergencies and loss risks. Depending on the state you live in, your specific policy and the improvements you made, it can also qualify your property for an updated-home insurance discount.

Keep records of major improvements – including receipts, work permits and information about when the work was completed – and plan to discuss the upgrades during your next insurance review.

18121 B detail embed1Adding Protective Technology

Beyond replacing the batteries in your smoke detectors, you can outfit your home with a variety of protective devices that make a difference to insurers. Consider options like monitored burglar and fire alarms, smart water sensors and automatic water shutoff systems designed to detect problems before they become major losses. Remember, while security upgrades can make your home less risky to insure, they won’t save you money if your insurer doesn’t know you’ve installed them.

Improving Resilience to Damage

If you live in an area prone to extreme weather or other hazards, resilience upgrades could both safeguard your home and access insurance savings. Depending on your location, qualifying improvements could include a stronger roof, wildfire mitigation measures or flood defense options. Local insurance agents can provide more specific guidance on ways to make your home less vulnerable to damage – or whether you’re eligible for discounts because of work you’ve already completed.

Qualifying for Community Programs

Even if you haven’t personally made renovations to your home, certain changes in your community could help you save on insurance. That could include local wildfire mitigation measures, membership in a qualifying homeowners association or other neighborhood characteristics that affect coverage options, but specific programs vary by location.

Reviewing Insurance Products and Discounts

Whether something significant has changed in your home or community or not, it’s always valuable to review your insurance coverage on a regular basis. For instance, there may be new products or discounts that simply didn’t exist when you originally purchased your policy. Beyond savings considerations alone, ask your agent questions to make sure your coverage still reflects your circumstances and goals.

“Finding savings is always welcome, but the bigger goal of a policy review is making sure your insurance keeps pace with your life and your home,” Anderson said. “A house isn’t static. We improve it, maintain it and protect it in new ways over time. Your insurance should keep up with those changes.”

For more information on homeowner coverage and discount eligibility, visit MercuryInsurance.com.

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Questions to Consider During Your Annual Insurance Checkup

An annual insurance review is an opportunity to look for savings and update coverage. Use these questions as a jumping-off point for discussions with your agent:

  • What has changed about my home?
  • What has changed about my property or community?
  • Have my circumstances changed?
  • Are discounts available today that weren’t when I purchased my policy?
  • Does my coverage still reflect what it would cost to repair or rebuild my home today?

Photos courtesy of Shuttersotck collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures track

SOURCE:

Mercury Insurance

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Consumer Corner

5 Smart Ways to Prepare Your Home to Weather Storm Season

By readying your home for storm season in advance, you can prevent minor problems from turning into major damage. Consider these five tips to batten down the hatches when the skies are getting dark.

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5 Smart Ways to Prepare Your Home to Weather Storm Season

(Feature Impact) Whether your area is prone to thunderstorms, hurricanes, tornadoes or other forms of severe weather, the best time to prepare is before the first raindrop hits. By readying your home for storm season in advance, you can prevent minor problems from turning into major damage.

Consider these five tips to batten down the hatches when the skies are getting dark.

Check Your Roof and Gutters

Your roof has one job – to be a shield against the elements. Don’t wait for a storm to discover you have loose shingles that could fly off in high winds, cracked seals where the roof meets the walls or sagging gutters that aren’t capable of funneling water away from the house. Stay up to date on roof maintenance and clear leaves, twigs and other debris from gutters to prevent clogging.

Trim Trees and Landscaping

Dead trees or weak branches can break and turn into projectiles during storms, potentially causing damage to your house, car or nearby power lines. Next time you have yardwork on the agenda, factor storm preparation into your landscaping plans. Keep trees and bushes trimmed and consider bringing in a professional to assess the health of any trees near your home that could be at risk of toppling.

Strengthen Your Home’s Weak Spots

Windows and doors are some of the most vulnerable places during storms, so pay extra attention to weatherproofing there. Look for any cracks in the glass, check for worn seals or drafty areas and make sure doors close securely and don’t rattle. If you live in an area prone to strong winds or hurricanes, consider upgrading your home with storm shutters for extra peace of mind when debris starts flying.

Turn Your Yard Into a No-Fly Zone

When there’s bad weather in the forecast, you probably aren’t planning to go out and lounge on patio furniture as the skies open up – so pack it up. Secure any items that are too large to bring inside and check around the yard for lightweight items like gardening tools, toys and anything else that could become airborne during strong gusts.

Make a Power Outage Plan

During a storm, nobody wants to fumble around in the dark trying to find batteries for a dead flashlight. Save yourself the trouble by assembling an emergency kit to help your household get by without power if the lines go down. Know where to find flashlights, fresh batteries, power banks to charge your phones, nonperishable food and first-aid supplies or essential medications. If you plan to use a generator, test it and make sure you know how to use it before you need it.

Discover more tips to protect your home at eLivingtoday.com.

Photo courtesy of Unsplash collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures track

SOURCE:

eLivingtoday.com

🏡 Planning your next home project? Explore expert tips, DIY ideas, product reviews, and the latest home improvement news in Consumer Corner. Share your experiences in the comments and subscribe to the STM Daily News newsletter for practical advice and fresh inspiration delivered straight to your inbox.

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Health

5 Babyproofing Tips for Baby Safety Month

Babyproofing is about anticipating those discoveries before little ones make them. In honor of National Baby Safety Month, consider these tips you can use to make your home safer all year round.

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5 Babyproofing Tips for Baby Safety Month

5 Babyproofing Tips for Baby Safety Month

(Feature Impact) Outsmarting a baby can be harder than it sounds – especially when it comes to transforming your home into a safe place for them to explore. Through their eyes, a coffee table becomes a climbing opportunity, a dangling phone charger looks like a teething toy and a cabinet of cleaning supplies could be an exciting travel destination.

Babyproofing is about anticipating those discoveries before little ones make them. In honor of National Baby Safety Month, consider these tips to make your home safer all year round.

Install Gates and Doorknob Covers

Crawling babies and stairs are a bad combination. Make sure the two never have the chance to meet by securely installing safety gates at the top and bottom of staircases to thwart young explorers. Gates or doorknob covers can also block access to other rooms and areas you’d prefer to keep off limits, like kitchens, bathrooms and laundry areas.

Use Safety Latches Wisely

Cabinets and drawers can contain a myriad of dangerous items, from cleaning products to sharp objects and medications. Even if you have rooms gated off, treat safety latches and locked storage receptacles as a second line of defense to make sure babies and toddlers can’t rummage where they shouldn’t.

Stress-Test Furniture

As babies and toddlers transition from crawling to walking, they often try using furniture to pull themselves up. Tall or unstable objects like TV stands, small tables and bookshelves can tip over if they aren’t properly secured. Try giving these objects a shake to see whether they’re easily moveable or wobbly; if so, anchor them to the floor or wall when possible. While you’re at it, check for sharp corners at the right height to bonk little heads and cover them with softer edge protectors.

Cover Outlets and Stow Cords

Electrical outlets can be tempting targets for curious fingers. Outfit them with covers or plastic safety caps, especially if you don’t already have tamper-resistant receptacles with built-in mechanisms to block foreign objects from entering the slots. As you’re going about your outlet audit, pay attention to cords as well. When possible, tuck them away or secure them with cord organizing systems, and block access to objects like lamps where cords can be used for tugging and toppling.

See the World at Their Level

Although it might feel silly, one of the best ways to spot hazards around your home is to scout for them from a baby’s perspective. Try getting as close to the floor as you can then look around each room for anything that could interest a young child and pose potential danger. In particular, keep an eye out for small objects that could become choking hazards, like dropped coins, batteries or loose toy pieces.

As children grow, so do the needs of your space. Visit eLivingtoday.com for more ideas on designing your home to fit your family.

Photo courtesy of Unsplash collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures track

SOURCE:

eLivingtoday.com

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