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Littlest Pet Shop Partners With Like Nastya to Bring Collecting—and Storytelling—Back to the Spotlight

Littlest Pet Shop names Like Nastya as an official brand partner, launching a new YouTube content series and teasing more fan experiences through 2026.

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LITTLEST PET SHOP is leaning into a very 2026 reality: kids discover brands as much through screens as they do through toy aisles.

Littlest Pet Shop names Like Nastya as an official brand partner, launching a new YouTube content series and teasing more fan experiences through 2026.
Like Nastya, one of the most popular child creators in the world, has signed on as an official brand partner of top toy brand, LITTLEST PET SHOP.

This week, the iconic collectible toy line announced a new partnership with Like Nastya—one of the world’s biggest child creators—signaling a major push to connect LITTLEST PET SHOP’s long-running “tell your own story” DNA with today’s digital-first families.

A creator partnership built on imagination

According to the announcement, Like Nastya has more than 409 million subscribers across YouTube and reaches billions of views each month. Her content is known for positivity, imaginative play, and family-friendly storytelling—an easy brand fit for LITTLEST PET SHOP, which has always centered quirky characters, customization, and kid-led narratives.

The collaboration is positioned as a “meeting of two creative worlds,” with both Nastya and LITTLEST PET SHOP encouraging kids to express themselves, dream big, and celebrate individuality through play.

In a statement included in the release, Like Nastya said she’s excited to partner with the brand to inspire kids everywhere to tell their own stories.

What fans can expect (starting now)

The partnership begins this month with a content series on Like Nastya’s YouTube channel featuring LITTLEST PET SHOP toys. Beyond the initial videos, additional pieces of the collaboration will roll out throughout 2026—described as new experiences, surprises, and fresh ways to play.

For toy brands, that “reveal over time” approach is increasingly the playbook: keep the community engaged with ongoing drops, creator activations, and new touchpoints that extend beyond a single product moment.

A legacy brand with a modern relaunch

LITTLEST PET SHOP is no newcomer to fandom. The brand first launched more than 30 years ago and has sold over 1 billion pets to date. Its staying power has always been tied to collectability—plus the way kids (and collectors) build personalities and worlds around each pet.

The release also highlights the brand’s recent momentum: LITTLEST PET SHOP was relaunched in 2024 under a licensing agreement between brand owner Hasbro and Basic Fun!, the global toy marketer behind the current line. The Generation 7 pets quickly returned to best-seller status, driven by a new wave of young fans and longtime collectors who never really left.

Why this matters for toy marketing right now

This partnership is a clear signal that toy marketing is no longer just about commercials and endcaps—it’s about creators who can make play feel immediate, shareable, and story-driven.

Basic Fun!’s Maureen Dilger, Vice President of Global Brand Marketing, emphasized that Like Nastya reflects what LITTLEST PET SHOP stands for: imagination, self-expression, and “scroll-stopping stories.” Hasbro’s Marianne James, Senior Vice President of Global Licensing, framed the partnership as a way to connect the brand’s legacy with today’s digital generation—while still honoring collectors who have supported the franchise for decades.

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In other words: this isn’t a pivot away from the core fanbase. It’s an expansion of the storytelling ecosystem.

Where to follow LITTLEST PET SHOP

Fans can find more information about the LITTLEST PET SHOP brand and product line at LittlestPetShop.com and by following the official @LITTLESTPETSHOP social channels.

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Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

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home improvement

6 Ways to Create a More Sustainable Bathroom

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Sustainable Bathroom: Conserving water, energy and resources is key to running an environmentally friendly household, and one of the best places to start is your bathroom. As one of the most frequently used rooms in the house, it’s a small space that makes a big difference. Every flush, shower, twist of the tap and restock of restroom essentials is an opportunity to manage your ecological footprint.

6 Ways to Create a More Sustainable Bathroom

(Feature Impact) Conserving water, energy and resources is key to running an environmentally friendly household, and one of the best places to start is your bathroom. As one of the most frequently used rooms in the house, it’s a small space that makes a big difference. Every flush, shower, twist of the tap and restock of restroom essentials is an opportunity to manage your ecological footprint.

The good news is you don’t need a full-scale remodel to make your bathroom more efficient. Small changes to daily habits, routine maintenance and upgraded plumbing fixtures can all have a valuable impact. By making thoughtful choices at home now, you can protect your community’s freshwater supplies, consume less energy and help create a more sustainable future.

For useful ways to save water, conserve energy and reduce waste, consider these tips from the bathroom design and sustainability experts at TOTO.

Fix Leaks Before They Waste More Water

From dripping faucets to worn toilet flappers, small leaks can quickly add up. In fact, according to the EPA, the average household wastes approximately 9,400 gallons of water each year due to leaks. That can mean money going down the drain, too: If you notice your water bill is increasing and can’t figure out why, a hidden leak could be responsible.

To test whether your toilet has a silent leak, try adding a dye tablet or a few drops of food coloring to the tank. If color seeps into the bowl before you’ve flushed (usually within 10 minutes), it likely means an issue with the flapper. Many leaks are easy fixes, but a trained plumbing professional can give you more specific guidance.

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Choose Water-Efficient Fixtures

Upgrading your plumbing fixtures can make an immediate difference, particularly when you choose EPA WaterSense-labeled models designed to save water without sacrificing performance. The water-efficiency specialists at TOTO helped shape the product-performance standards for the program, which turns 20 this year.

Its toilets pair elegant design with water-saving performance and no compromises on power. They are designed to use either 1.0 or 1.28 gallons per flush (GPF), representing water savings of 37.5% or 20%, respectively, compared with the federal standard of 1.6 GPF. Whether you’re looking for the Aurora’s elegant sculptural design, the Redington’s clean architectural lines or the Glaston’s timeless two-piece look, each model features powerful, gravity-driven flush performance and an ultrasmooth ceramic bowl glaze for easy cleaning, all while using less water.

Cut Paper and Single-Use Waste

Next time you’re ready to restock your bathroom cabinets, consider some simple eco-friendly product swaps. Look for toilet tissue made with recycled or sustainable materials or consider adding a bidet to reduce paper use – and never flush anything except toilet paper, even wipes labeled “flushable.” Instead of buying soap and personal care products in single-use packaging, you can lower your plastic consumption by choosing refillable containers. When possible, opt for a stash of washable cloths for cleaning rather than relying on disposable wipes and paper towels.

Take Shorter Showers and Make Every Gallon Count

Spending less time in the shower is one of the most impactful things one person can do to save water. Showering accounts for nearly 17% of residential indoor water use, according to the EPA, and if you prefer warm showers, that also means using energy to heat the water.

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Make a habit of staying in the shower long enough to complete your routine but not lingering beyond that. To make each minute more water-efficient, consider upgrading to TOTO’s 2-Mode Showerhead, available in stylish round and square designs. Its efficient 1.75 GPM flow is paired with Comfort Wave for a stimulating experience and Warm Spa for soothing, enveloping warmth. You can also save water by turning off the tap while you lather with soap and shampoo, a technique sometimes referred to as a “Navy shower.”

Ventilate Efficiently to Control Moisture

Keeping your bathroom and the rest of your home in good condition relies in large part on controlling moisture and humidity. Use exhaust fans to vent moist air outside – not just into an attic or another enclosed space where it can cause damage, rot or mold. You can also use smart home features like humidity sensors and timers to control ventilation without running the fan longer than necessary.

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https://stmdailynews.com/5-simple-steps-to-prepare-before-disaster-strikes/

Maintain Fixtures for a Longer Life

By taking good care of your bathroom fixtures, you can extend their longevity, thereby saving resources compared to replacing them more frequently. Follow manufacturers’ care instructions for cleaning and maintenance, avoiding abrasive cleaners that may wear away finishes. Aim to proactively remove any mineral buildup on faucets and showerheads, since it can reduce water flow and prematurely age your fixtures.

Keep an eye on serviceable components that tend to wear out – such as seals, faucet cartridges and toilet fill components – and see if you can fix or replace them individually first. When the time comes to upgrade toilets, sinks and showers, choose high-quality options you’ll be happy to have in your home for years to come.

Learn more about sustainable bathroom fixtures at TotoUSA.com.

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home gardening

Beyond the Leaf Pile: 4 Tips for Autumn Lawn Care

4 Tips for Autumn Lawn Care: Many people associate fall yardwork with raking up the crispy, colorful leaves that have drifted down from surrounding trees. Don’t let that be the only task on your outdoor agenda, however, because this season is also an opportunity to improve the overall health of your lawn so it’s ready to thrive once spring arrives.

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Beyond the Leaf Pile: 4 Tips for Autumn Lawn Care

Beyond the Leaf Pile: 4 Tips for Autumn Lawn Care

(Feature Impact) Many people associate fall yardwork with raking up the crispy, colorful leaves that have drifted down from surrounding trees. Don’t let that be the only task on your outdoor agenda, however, because this season is also an opportunity to improve the overall health of your lawn so it’s ready to thrive once spring arrives.

Start with these autumn lawn care tips:

  1. Continue Mowing

As long as the grass keeps growing, homeowners should keep mowing – with a couple of smart seasonal adjustments. First, lower the mower height for your final two cuts so the grass isn’t too tall going into winter. Second, instead of raking all the leaves up beforehand, think about leaving a layer on the lawn so the mower can shred them and effectively turn them into mulch, returning their nutrients to the soil.

https://stmdailynews.com/the-new-rules-of-remodeling-how-to-balance-style-durability-and-cost/
  1. Fertilize the Lawn

Especially if you grow cool-weather grass varieties like rye or fescue, feeding your lawn can actually be most effective in the fall. Fertilizer helps nourish the roots of your grass, strengthening it through the winter and preparing it to grow lush and green in the spring and summer. Aim to feed it once in the beginning of the season then again 6-8 weeks later or according to the recommended schedule for your region.

  1. Battle Stubborn Weeds

If you’ve been dealing with perennial weeds throughout the summer, fall could mean your chance to get rid of them once and for all. Weeds absorb herbicides readily on days with moderate temperatures and moist soil, so this task might be well-timed after some autumn rain has fallen.

  1. Add Grass Seed to Thin Spots

Whether you have bare patches on your lawn or areas of thinning grass, fall is the best time to seed cool-season lawns. (Skip this tip if you live in the South and have a warm-season lawn.) At least six weeks before the first hard frost in your area, spread grass seed over the areas you want to replenish or thicken then keep the lawn consistently watered until it germinates. Aerating the soil first can help the seed take root.

Find more seasonal home and garden tips by visiting eLivingtoday.com.

Photo courtesy of Unsplash

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Automotive

Hyundai Unveils All-New Tucson With Bold New Look, Smarter Hybrid Tech

Hyundai has unveiled the all-new Tucson, bringing bolder styling, a next-generation hybrid targeting up to 42 mpg, AI-powered infotainment and the rugged new XRT PRO.

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Hyundai’s popular compact SUV gets a major makeover with a targeted 42 mpg hybrid, AI-powered infotainment and a more adventurous XRT PRO model.

All-new Hyundai Tucson SUV featuring Hyundai’s Art of Steel design and redesigned exterior styling.
The all-new Hyundai Tucson introduces bolder styling, next-generation hybrid technology and Hyundai’s new Pleos Connect infotainment system.

Hyundai is preparing the Tucson for its next chapter, unveiling an all-new version of its popular SUV with a dramatically revised design, next-generation hybrid technology and a new digital experience built around artificial intelligence.

Hyundai Motor Company introduced the all-new Tucson in New York City against the Manhattan skyline, calling the redesigned model its “boldest SUV” yet.

For buyers, however, the bigger story may be what lies beneath the new styling. Hyundai is combining improved hybrid efficiency, more advanced infotainment and additional off-road capability in an effort to make the Tucson equally comfortable handling weekday commuting, family duty and weekend adventures.

A Bolder Tucson Takes Shape

The new Tucson adopts Hyundai’s “Art of Steel” design philosophy, giving the SUV a more muscular and purposeful appearance.

Rather than simply updating the outgoing Tucson, Hyundai appears to be pushing the model toward a stronger SUV identity while maintaining the everyday practicality that has helped make the Tucson one of the company’s most important global vehicles.

The new exterior is complemented by a redesigned cabin emphasizing space, storage and easier-to-use controls. Hyundai says the interior includes flexible storage solutions and available relaxation features designed to make longer trips more comfortable.

That combination could be important in a compact SUV segment where shoppers increasingly expect vehicles to serve several roles at once — commuter, family vehicle, road-trip machine and recreational vehicle.

Hyundai Unveils Bold New Tucson With Hybrid Power

Hybrid Targets Up to 42 MPG

One of the most significant changes is Hyundai’s Next-generation Hybrid System.

Hyundai says the new system is targeting fuel economy of up to 42 mpg, while also attempting to preserve responsive driving performance.

If that target carries through to production specifications and official fuel-economy testing, it could make the Tucson Hybrid particularly attractive to drivers who want SUV practicality without moving to a fully electric vehicle.

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The strategy also reflects a broader automotive trend. Hybrids have increasingly become an important middle ground for consumers looking to reduce fuel consumption without changing their driving and charging habits.

Final EPA fuel-economy figures and U.S.-market specifications will ultimately determine how the new Tucson compares with its competitors.

Pleos Connect Brings AI Into the Cabin

Technology is another major focus of the redesign.

The Tucson introduces Hyundai’s Pleos Connect next-generation infotainment platform, which incorporates Gleo AI, an expanding app marketplace and a redesigned user interface.

Hyundai describes Pleos Connect as an evolving digital platform rather than simply a conventional infotainment system.

That could allow the Tucson’s capabilities to expand over time as software, applications and connected services develop.

The important question for drivers will be whether all that technology actually makes everyday tasks easier. Automakers continue adding increasingly sophisticated screens and software to their vehicles, but intuitive controls and minimal driver distraction remain just as important as the number of available features.

https://stmdailynews.com/jeep-goes-back-to-1945-with-the-2027-wrangler-jl-2a/

Tucson XRT PRO Heads Further Off the Pavement

Hyundai is also expanding the Tucson’s adventurous side with the introduction of the Tucson XRT PRO.

The more rugged model adds enhanced off-road technologies, including Hyundai’s first Smart Terrain Assist, or STA.

The system is designed to help the vehicle adapt to changing terrain and provide drivers with additional confidence when leaving paved roads.

The XRT PRO could broaden the Tucson’s appeal among buyers who like the practicality of a compact crossover but want more capability for camping, outdoor recreation and light off-road travel.

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More detailed specifications will help determine just how far the XRT PRO moves beyond the appearance-oriented adventure packages commonly offered in the compact SUV market.

A Major Vehicle in Hyundai’s Bigger Product Push

The importance of the new Tucson extends beyond a single model.

“Millions of families around the world count on the Hyundai TUCSON, and this is the best one we have ever built,” Hyundai Motor Company President and CEO José Muñoz said during the announcement.

Muñoz also said the Tucson begins what Hyundai describes as the most ambitious product offensive in its history.

The automaker plans to introduce more than 100 new or refreshed vehicles globally by 2030, including 58 in North America.

That makes the Tucson something of an opening act for Hyundai’s next generation of vehicles.

The Tucson Enters Its Next Era

Compact SUVs remain some of the most versatile vehicles on the market, and Hyundai appears determined to keep the Tucson competitive by improving several areas simultaneously rather than relying on styling alone.

https://stmdailynews.com/slate-truck-moves-closer-to-reality-as-december-2026-deliveries-come-into-view/

A targeted 42-mpg hybrid powertrain could appeal to fuel-conscious drivers. Pleos Connect and Gleo AI represent Hyundai’s push toward increasingly software-driven vehicles. Meanwhile, the new XRT PRO gives the Tucson lineup a more adventurous option.

There are still important details to come, including complete U.S. specifications, EPA-certified fuel economy, trim levels, pricing and availability.

But Hyundai’s message is already clear: the next Tucson is intended to be more than a routine redesign.

It is being positioned as a showcase for where Hyundai believes the modern SUV is headed — bolder in appearance, smarter inside and more efficient underneath.

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Source: Hyundai Motor Company. Specifications and fuel-economy figures discussed by Hyundai are preliminary and may vary by market. Final U.S. specifications and EPA ratings may differ.

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