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Japanese women have long sacrificed their surnames in marriage − politics and demographics might change that

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Last Updated on May 14, 2025 by Rod Washington

Japanese women

A record number of female candidates stood in the 2024 Japanese election.
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Linda E. White, Middlebury For centuries, women entering marriage in Japan have been bound by the Confucian notion of personal sacrifice for the good of the family – and that has extended to their names. Encouraged by a sexual double standard and shaped by a general perception of Japan as a society made for men, most women abandon their maiden names when tying the knot. The law doesn’t give them much leeway on the issue. Since 1947, Japanese Civil Code has stipulated that all married couples must share a common surname. Although in theory that name could be that of the husband or wife, in practice it is almost always the man’s. Indeed, around 95% of all marriages in Japan are registered under a husband’s surname. But there are signs that things could be changing. A 2025 Jiji Press survey found that a rising percentage of lawmakers – about 44% – back a system that would allow for dual surnames. This, along with Prime Minister Shigeru Ishiba’s stated openness to a selective separate surname option, has given fresh hope that married women will be able to keep their names. As a scholar of gender relations and family law in Japan, I know a change would be welcomed by many across the nation. In interviews carried out during the past 15 years, many women have told me of their strong desire to keep their maiden names.

Barriers to change

Today, around 60% of Japanese people – both men and women alike – approve of a change in the law to allow husbands and wives to have separate surnames. But to date, lawmakers have failed in their attempts to change a Civil Code that is seemingly at odds with the Constitution, which guarantees equality between men and women and between a husband and wife in marriage. The main barrier has been the conservative Liberal Democratic Party, or LDP, which has been in power for much of the post-World War II era. LDP lawmakers have repeatedly squashed proposals, stating that a legal change would threaten the traditional family structure. Since Japan’s Supreme Court in a 2015 decision sent the question of separate surnames back to the National Diet, the LDP has prevented legislation from reaching the parliamentary floor. But despite a largely male and conservative legislature, the government is facing increasing pressure from opposition members in parliament, who argue that separate surnames should be permitted in marriage. In Ishiba, the leader of the Liberal Democratic Party as well as the country’s leader, they finally have a powerful ally on the LDP side of the ledger.

What’s in a name?

In Japan, a surname links a woman, or a man, to siblings, parents and grandparents, as well as to the places where their ancestors lived and worked. It’s a meaningful part of one’s identity. As a married woman I interviewed told me: “When they call me by my husband’s name at the bank, I feel they are referring to someone else. It doesn’t feel like me.” A woman in a hard hat works with a robotic arm.A woman technician checks a robot arm on the assembly line in Kitakyushu, Japan. Katsumi Kasahara/Gamma-Rapho via Getty ImagesBut beyond the symbolism and sense of identity, changing a surname has broader social consequences, especially in the workplace. The average age at marriage in Japan is 29.7 for women and 31 for men. By the time many women marry, they have been in the workforce for 10 or more years and have developed a professional identity using their maiden names. In Japan, work relationships are usually conducted using last names. As one interviewee explained to me: “We just don’t use first names at work in Japan.” Another interviewee said she wanted to have the same ease as her husband after marriage, to continue her profession with her own name. Contacting clients, co-workers, administrators and bosses about a name change draws attention to private matters that would not necessarily be discussed at work, she said. The concern among some women I spoke with is that once alerted to the change in marital status, bosses and colleagues will no longer take their commitment to the job as seriously as they did when they were single. Such feelings reveal the negative impact that marriage often has on a woman’s career – an effect some hope to avoid by not telling co-workers and clients of their changed status.

Demographic time bomb

Conservative lawmakers decry a change of the surname rule in the Civil Code as an attack on traditional values and tie it to concerns over a looming demographic crisis. They argue that Japan must work to maintain the traditional family system and to encourage more marriages and babies. Certainly, Japan is facing a demographic crisis. With a fertility rate of around 1.2 babies per woman, Japan has one of the world’s oldest and fastest-shrinking populations. But Japanese scholars have argued that if women had more equality in the workplace, and at home, they would be more likely to choose to have children and continue working. Sociologist Aya Ezawa noted in 2019 that “a culture of long work hours, combined with a persistent gendered division of labour in the home, and high expectations toward motherhood mean that work and family remain very difficult to combine for women in contemporary Japan.” Former Prime Minister Shinzo Abe, also a conservative LDP member, encouraged higher employment for women – married or unmarried – to help grow the Japanese economy in the early part of the 21st century. But his “Womenomics” plan bore little fruit. Without more policies addressing unequal treatment in the workplace, many educated and dedicated female workers will continue to be routed into dead-end jobs as their elder male bosses wait in vain for them to leave the workforce to have children. A woman poses for a wedding photo shoot in front of cherry blossom trees.The vast majority of Japanese women give up their surnames upon marriage. Philip Fong/AFP via Getty Images

Finding a balance

Certainly, changing the surname rule will prove a major turn in Japan’s progress toward gender equality. The Civil Code limiting married couples to one surname is inextricably linked to the 150-year-old “modern” koseki, or household register, system. A single surname for each family is a central pillar of the koseki – recalling an era when a male head of household was responsible for not only key family financial and marital decisions but also the family name. For many older Japanese, the koseki stands in for the family itself. If someone is listed in a koseki, through notification of birth, adoption or marriage, they are legally and symbolically part of the family and share a surname. Invoking this tradition, some conservative lawmakers have argued that a multiple surname system is unworkable. Yet advocates of the change say that modern digitization of all koseki records means that there is no real logistical challenge to having dual surname households. And, clearly, many in Japan are ready to recognize that a family with two surnames is still a family. Moreover, many Japanese believe greater gender equality in the workplace will have a positive effect not only on the low birth rate, but on many other aspects of life, too. At present, elder care, child care and community participation tend to be left to people without jobs or with flexible jobs – in other words, mostly women. And Japanese workplaces have failed to adopt flexible work hours that would allow full-time employees to take on more family and community roles.

More women in parliament

In the end, popular support and political necessity may play a role in changing the surname law. It is clear from the latest surveys that more and more voters in Japan are in favor of loosening the one-surname rule. And despite still being underrepresented in politics, women are increasingly taking up political positions in Japan – last year’s election saw a record number of female candidates and a record number elected. Given those currents, Ishiba may need to convince more in his party that the time has come to accept social change and embrace a woman’s choice of surname. If not, his party may lose the dominant position in parliament it has enjoyed for most of the past 70 years.The Conversation Linda E. White, Professor of Japanese Studies, Middlebury This article is republished from The Conversation under a Creative Commons license. Read the original article.

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The Holiday Spirit Matters But So Does What Happens After

The Holiday Spirit: Holiday generosity is powerful, but community needs don’t end when the decorations come down. Learn practical ways to give back year round—volunteering, donating, sharing skills, and supporting causes you believe in—with help from United Way.

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The Holiday Spirit Matters — Why Giving Back Should Last All Year

The Holiday Spirit Matters — Why Giving Back Should Last All Year

(Family Features) During the holiday season, many people feel a renewed sense of generosity. It’s a time when communities come alive with food drives, toy collections, volunteer events and donation campaigns – all fueled by the spirit of giving. While this seasonal energy can be powerful, the need it responds to doesn’t fade when the decorations come down. Giving back is not only essential during the holidays; it’s also the foundation of stronger, more resilient communities year round. People in nearly every community face challenges – whether it’s affording holiday presents or meeting basic needs like food, rent and utilities. For many families, current economic strains are forcing them to make tough decisions like sacrificing necessities or depleting savings to create moments of holiday joy. 17756 detail embed2This is a time to rally support and help neighbors in need. Right now, many community members who didn’t previously need help are seeking support.  Acts of generosity large and small help close gaps and strengthen communities. When individuals and businesses give their time, resources and talent, they can help ensure everyone has a fair chance to not only survive but thrive. Communities rely on nonprofit organizations like United Way – one of the oldest and largest organizations committed to tackling local challenges and mobilizing communities to improve lives. With a presence in nearly 99% of communities across the U.S., the organization recognizes the power of giving and relies on seasonal and year-round generosity to deliver food and housing assistance, youth programs, mental health support, disaster recovery and more. This holiday season and beyond, to assist your community consider taking actions such as: Volunteering Offering your time is one way to make a real change in your community while helping build a more resilient future for all. What’s more, research shows the personal benefits of volunteering, such as reduced feelings of isolation, loneliness and risk of depression. Whether it’s a community event, ongoing support or in-person activities, making a difference for others feels good. Donating Sharing your financial resources can play a vital role in helping communities thrive. Your donation can help put food on the table for families in need, support kids who are struggling or provide mental health services to the most vulnerable individuals. Remember, your gift of any size combines with the gifts of others and builds stronger, more resilient communities. Sharing Expertise or Talent Generosity can take many forms. Making a difference isn’t just about time and money; it can also mean sharing skills or knowledge, and even social networks to bolster charitable efforts. Giving back builds a shared sense of responsibility. It reminds people that strong communities don’t happen by accident – they’re created through connection, compassion and collective action. Supporting Causes You Believe In Every community faces their own unique, pressing challenges and almost everyone has a cause that’s close to their hearts. Identify organizations working to advance those causes and make a plan to support them. Find opportunities to support your community this holiday season and make generosity a year-round tradition at unitedway.org/local. collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures SOURCE: United Way
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Discover inspiring stories of changemakers making a positive impact. Explore videos and articles of people tackling today’s biggest challenges with action and hope. Visit: https://stmdailynews.com/stories-of-change/

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Glad and Oscar the Grouch Team Up for a Trashy, Toe-Tapping Campaign

Glad teams up with Oscar the Grouch for a playful revival of the “Don’t Get Mad. Get Glad.” campaign, featuring a musical number, limited-edition Oscar-inspired trash bags, and a fresh take on making trash day fun for all ages.

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Oscar the Grouch and Glad trash bags featured in a colorful musical campaign, celebrating their playful collaboration with limited-edition green Oscar-inspired totes.

Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”

What happens when the world’s most iconic grouch meets the nation’s go-to name in trash bags? You get a campaign that’s equal parts nostalgia, Broadway-style fun, and a reminder that even trash can bring a little joy to your day.

A Classic Campaign Gets a Grouchy Remix

Glad has officially revived its legendary “Don’t Get Mad. Get Glad.” campaign, but this time, they’re ditching the usual celebrity faces for a true original: Oscar the Grouch. For the first time, the campaign’s star is none other than Sesame Street’s resident trash enthusiast himself, and he’s bringing his signature tune “I Love Trash” back with a contemporary twist.
The musical number, directed by the award-winning duo Will Speck and Josh Gordon, opens with Oscar in his element—surrounded by trash and a little bit of grumpiness. But the real magic happens when Oscar imagines a world where everyone else shares his passion for trash. The result? A joyful, Broadway-inspired remix that transforms everyday frustration into a celebration of Glad’s dependable trash solutions.

Why Oscar? Why Now?

According to Glad’s Marketing Director, Kellie Li, the choice was simple: “No one feels more strongly about trash than Oscar the Grouch.” The campaign aims to flip the script on how we think about trash—turning a dreaded chore into something a little more lighthearted. With Glad’s reliable bags, there’s less to get mad about, and maybe, just maybe, a little more to sing about.

Nostalgia Meets New Audiences

If “Don’t Get Mad. Get Glad.” sounds familiar, you’re not imagining things. The campaign has been a staple since 1987, featuring everyone from TV stars to athletes. But this new chapter, featuring Oscar and a cast of trash-loving co-stars, is designed to connect with both longtime fans and a new generation discovering Sesame Street on Netflix and PBS KIDS.

Limited-Edition Oscar Goodies and Where to Find Them

To celebrate the campaign, Glad is releasing limited-edition Oscar-inspired trash bag totes—complete with green fur, of course. Fans can snag these playful bags through a social media giveaway this December (follow @gladproducts on Instagram and TikTok for details). And if you miss out, don’t worry: special Oscar-branded Glad ForceFlex with Gain bags will hit Walmart shelves this April, just in time for spring cleaning.

Where to Watch

The campaign is rolling out across the U.S. and Canada, with full-length videos, bite-sized social teasers, and everything in between. Look for it on TikTok, Instagram, Facebook, and Reddit (for our friends up north). Featured products include Glad ForceFlex with Gain and Glad Cherry Blossom.

Bringing the Campaign Home: Phoenix Community Clean-Up

Here in Phoenix, we know the value of coming together to keep our neighborhoods clean and vibrant. Glad’s collaboration with Oscar the Grouch isn’t just a fun national campaign—it’s a reminder that tackling trash can be a community effort, too.
With spring cleaning right around the corner and special Oscar-branded Glad bags hitting Walmart shelves this April, it’s the perfect time for local groups, schools, and neighbors to organize clean-up events across the Valley. Whether you’re sprucing up a park, refreshing a neighborhood, or just making your own block a little brighter, every bag makes a difference.
Ready to join the movement? Rally your friends, family, or local organization and plan a Phoenix clean-up day this spring. Snap a photo of your crew with your Glad or Oscar-inspired trash bags and share it on social media using #GladToCleanPHX and #OscarLovesTrash. Let’s show how Phoenix turns trash day into a reason to celebrate!
  • “Phoenix, let’s get grouchy about litter and Glad about clean streets! Join our community clean-up and share your photos with #GladToCleanPHX.”
  • “Spotted: Oscar the Grouch in Phoenix! Grab your Glad bags, clean up your neighborhood, and tag #OscarLovesTrash for a chance to be featured.”
  • “Spring cleaning in Phoenix just got a lot more fun—thanks to Glad and Oscar! Who’s joining our next clean-up day? #GladToCleanPHX”

About the Brands

Glad, a member of The Clorox Company, has long been a leader in household waste solutions, while Sesame Workshop continues to inspire and educate families worldwide. This collaboration is a perfect blend of dependable products and beloved characters—reminding us all that even the messiest moments can spark a little joy.
The collaboration between Glad and Sesame Workshop for the “Don’t Get Mad. Get Glad.” campaign marks a creative partnership that blends household dependability with beloved children’s entertainment. By bringing Oscar the Grouch into the spotlight, Glad not only revives a classic campaign but also highlights the importance of making everyday chores more enjoyable for families. This partnership leverages Glad’s reputation as the nation’s leading provider of kitchen and outdoor trash bags and food protection products—trusted solutions designed to handle life’s messes with ease (Glad.com). Sesame Workshop, the nonprofit behind Sesame Street, has spent over 50 years enriching families worldwide through educational media and community outreach, helping children grow smarter, stronger, and kinder (Sesame.org). Together, their collaboration aims to inspire a new generation to see the positive side of cleaning up, all while celebrating the joy of community and play.
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High Demand Marks “Veggies for Veterans” Event Amid SNAP Delays

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Ollie’s Bargain Outlet Turns Spare Change Into Holiday Hope with Feeding America Partnership

Ollie’s Bargain Outlet launches its sixth annual hOLLIEday Caring campaign with Feeding America, letting shoppers round up purchases to fight hunger. The initiative has raised over $4 million for local food banks since 2019.

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Ollie's Bargain Outlet store checkout counter with register round-up signage promoting the hOLLIEday Caring campaign benefiting Feeding America food banks during the holiday season.

Ollie’s Bargain Outlet Turns Spare Change Into Holiday Hope with Feeding America Partnership

When you’re hunting for bargains this holiday season, your spare change could do more than jingle in your pocket—it could put food on a neighbor’s table. Ollie’s Bargain Outlet is launching its sixth annual hOLLIEday Caring campaign, partnering with Feeding America® to give shoppers an easy way to fight hunger right at the register. From December 7th through December 24th, customers can round up their purchases to support local food banks in communities where Ollie’s stores operate. It’s a small gesture that adds up fast—over the past five years, these round-ups have generated more than $4 million for families facing food insecurity.

Why This Campaign Matters More Than Ever

Food insecurity isn’t just a holiday problem—it’s a year-round crisis that intensifies when the calendar turns to November and December. Rising costs for food, housing, and healthcare have pushed millions of Americans into impossible choices: pay the electric bill or buy groceries? Fill a prescription or feed the kids? The Feeding America network has responded to this growing need by rescuing more than 4 billion pounds of wholesome food over the past year. But as demand increases, so does the pressure on food banks to keep shelves stocked and families fed. “The holidays can be a particularly challenging period for those in need and the food banks that support them,” the campaign announcement notes. “This is a time when families are forced to choose between food and other necessity items, food banks face rising demand, and families nationwide are turning to the Feeding America network of partner food banks to help make ends meet.”

How Round-Ups Create Real Impact

The beauty of Ollie’s hOLLIEday Caring campaign lies in its simplicity. There’s no complicated donation process, no separate transaction, no guilt-inducing ask at the checkout. Just a quick question: would you like to round up your purchase? That extra 37 cents or 82 cents might not seem like much in the moment, but multiply it across hundreds of thousands of transactions at 613 stores in 34 states, and suddenly you’re talking about meaningful resources for local food banks. “Our hOLLIEday Caring campaign encourages shoppers to turn spare change into meaningful support that puts food on the table for neighbors and creates the kind of real change and hope families need right now,” said Tom Kuypers, Senior Vice President of Marketing at Ollie’s.

A Partnership Built on Community Values

What makes this initiative particularly effective is that donations stay local. The funds raised support Feeding America’s network of partner food banks in the communities where Ollie’s operates, ensuring that your round-up in Pennsylvania helps Pennsylvania families, and your contribution in Arizona supports Arizona neighbors. This localized approach reflects Ollie’s broader commitment to the communities it serves. “At Ollie’s, caring for our associates, customers, and the communities in which they live in is a core value,” Kuypers emphasized. Elizabeth Pettengill, Interim Vice President of Corporate Partners at Feeding America, echoed that sentiment: “We are grateful for partners like Ollie’s who help make our work possible. Every round up at the register supports local food banks in communities across the country, helping to ensure families can bring meals home during the holidays and beyond.”

Beyond the Holidays

While the hOLLIEday Caring campaign runs through Christmas Eve, the need for food assistance doesn’t end when the decorations come down. Food insecurity is a persistent challenge that requires sustained support throughout the year. That’s why partnerships like this one matter—they create awareness, build habits of giving, and demonstrate how easily everyday shoppers can contribute to solutions. When charitable giving is integrated into routine activities like grocery shopping or bargain hunting, it becomes accessible to everyone, not just those with disposable income to spare.

How to Participate

If you’re shopping at Ollie’s between December 7th and December 24th, simply say yes when the cashier asks if you’d like to round up your purchase. That’s it. Your spare change will be directed to Feeding America’s network of local food banks, helping families in your community access the food they need. And if Ollie’s isn’t part of your regular shopping routine, consider how you might support local food banks in other ways—whether through direct donations, volunteering, or participating in similar round-up campaigns at other retailers. The holidays remind us that community isn’t just about celebration—it’s about showing up for each other, especially when times are tough. Sometimes that looks like a grand gesture. Sometimes it’s as simple as rounding up to the nearest dollar.

About Ollie’s Bargain Outlet

Ollie’s is a leading off-price retailer specializing in brand name closeout merchandise and excess inventory. With 613 stores across 34 states, the company’s mission is to sell “Good Stuff Cheap®” at prices up to 70% below traditional retailers. Learn more at ollies.com. For more stories about people making a difference in the community, whether it’s locally or globally, visit our Stories of Change section.
Sources: Looking for more ways to support families facing food insecurity? Visit your local food bank’s website to learn about donation opportunities, volunteer shifts, and community programs.

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