Last Updated on September 11, 2025 by Daily News Staff
Before and after: An example of the transformative riverway restoration that Primo Brands and River Partners have joined forces to implement at 10 different sites along the Sacramento and Feather rivers in Northern California to generate lasting water, community, and ecosystem benefits.
Credit: River Partners (CNW Group/Primo Brands Corporation)
Primo Brands and River Partners Launch Groundbreaking River Restoration Project in California
A major public-private partnership aims to conserve water, restore ecosystems, and strengthen climate resilience across the Sacramento and Feather rivers.
Tampa, Fla. & Stamford, Conn. — August 25, 2025 — Primo Brands Corporation (NYSE: PRMB), one of North America’s leading beverage companies and owner of the Arrowhead® Mountain Spring Water brand, has announced a major collaboration with River Partners, a California-based nonprofit specializing in large-scale river and floodplain restoration. The initiative represents a transformative step toward conserving water resources, restoring critical habitats, and advancing climate resilience for communities across California.
Restoring the Lifeblood of California
The project focuses on revitalizing nearly 1,000 acres along the Sacramento and Feather rivers—two waterways that form the backbone of California’s water system, supporting agriculture, biodiversity, and millions of residents. Over the next three years, River Partners will restore 10 multi-benefit floodplain sites with support from Primo Brands’ financial investment.
The restoration is expected to deliver nearly 50,000 acre-feet of volumetric water benefits (VWBs) each year, equivalent to more than 16 billion gallons of water—roughly what 500,000 Californians consume annually.
Beyond water conservation, the initiative will:
Reconnect rivers to floodplains to improve groundwater recharge.
Restore salmon spawning and rearing habitats in degraded river corridors.
Enhance biodiversity and protect endangered species.
Improve flood protection for vulnerable communities.
Renew Tribal access to culturally significant natural resources.
Corporate Commitment to Water Stewardship
“At Primo Brands, our mission is to Hydrate a Healthy America™,” said Charles Fogg, Chief Sustainability Officer at Primo Brands. “Collaborating with River Partners allows us to advance our water replenishment goal of helping to restore 100% of water used or displaced by our operations in high-priority watersheds facing shared water challenges.”
River Partners President Julie Rentner emphasized the significance of the collaboration:
“The Sacramento and Feather rivers are the lifeblood of California’s water system. This partnership will not only yield measurable water benefits but also provide critical improvements for endangered species, flood protection, Tribal access, and public health through restored lands.”
A Model for Nature-Based Solutions
The effort underscores the growing role of nature-based solutions in tackling water scarcity and climate change. With one of the largest restoration footprints in the western U.S., River Partners will apply decades of experience to ensure measurable and scalable outcomes.
By aligning private investment with nonprofit expertise, Primo Brands and River Partners are demonstrating a replicable model for safeguarding California’s most critical water supplies.
About the Partners
Primo Brands is a North American leader in healthy hydration, with a diverse portfolio of trusted bottled water brands including Poland Spring®, Pure Life®, Saratoga®, Mountain Valley®, Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®. The company manages over 80 springs, actively conserves more than 28,000 acres of land, and delivers hydration solutions to homes, businesses, and retail outlets across the U.S. and Canada. Learn more.
River Partners, founded in 1998, is the leading nonprofit dedicated to restoring California’s rivers and floodplains. Its large-scale projects—spanning nearly 20,000 acres statewide—combine farming techniques, ecological science, and community collaboration to advance climate resiliency, biodiversity, and water conservation. Learn more.
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