News
A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship’
Target’s recent decision to end its diversity programs has sparked backlash among Black consumers and entrepreneurs. While some call for a boycott, others caution that it could harm Black businesses more than the retailer.
Timeka N. Tounsel, University of Washington
Some Black consumers may be breaking up with Target this February.
It all started late last month, when the retailer announced that it was ending its diversity, equity and inclusion programs. The move drew widespread rebuke from social justice organizers, including New Birth Missionary Baptist Church Pastor Dr. Jamal Bryant. Although Target said one set of its racial-equity initiatives had already been scheduled to conclude, the timing was notable: The move came just days after the White House called for a federal DEI ban, and as several other companies took similar actions.
Beyond renaming its “supplier diversity” team – now called “supplier engagement” – and ending “diversity-focused surveys,” Target hasn’t said what the change will mean for the many Black entrepreneurs who sell everything from coffee to sunscreen on its shelves. The webpage for the retailer’s Black Beyond Measure initiative, which highlights dozens of Black-founded brands and connects business owners to a program designed to “democratize access to retail education,” remains active.
But Target’s critics, including Minneapolis-based civil rights attorney Nekima Levy Armstrong, view the move as a surrender to the new presidential administration’s attack on equity programs. In a news conference outside Target’s Minnesota headquarters on Jan. 30, 2025, Armstrong called for a nationwide boycott of the store to begin on the first day of Black History Month.
While many social media users posted in support of the boycott, some Black founders whose brands are stocked by Target – and there are dozens of them – have been more conflicted. Tabitha Brown, whose products can be found in various aisles, from books to cooking appliances, asked customers to reconsider boycotting Target. Withholding their dollars, Brown insisted, will hurt Black businesses far more than the corporations that sell their products.
This request for restraint garnered a mixed response on social media. Some Black consumers accused Black business owners of selling out the very racial community that contributed to their success.
So, why would a Black business owner ask consumers to patronize a retailer that signaled it doesn’t care about Black customers? And how did something as mundane as where people buy toilet paper and shampoo become a litmus test for racial consciousness in the first place?
Black consumers and the fight for dignity
The marketplace has long been a battleground where Black Americans have sought to assert their citizenship. Most of the nation’s biggest household brands didn’t begin to take African American consumers seriously until after World War II. Before that shift, advertisements and product packaging were more likely to feature degrading Black caricatures to appeal to white shoppers, than to address Black consumers directly.
This segregated commercial landscape reinforced the belief among some community members that Black people would not be taken seriously as citizens until they were taken seriously as consumers. They would need to vote with their dollars, patronizing only those brands and retailers that respected them.
In my research on marketing campaigns aimed at Black women, I’ve examined how the struggle for consumer citizenship complicated the dynamic between Black entrepreneurs and consumers. On the one hand, businesses have long leveraged Black ownership as a unique selling proposition in and of itself, urging shoppers to view Black brand loyalty as a path to collective racial progress.
Unlike their larger competitors, Black entrepreneurs relied on their racial community to stay afloat. Patronizing African American businesses could therefore be framed as a racial duty. Conversely, as African American advertising pioneers made clear, recognition from big brands was a political victory of sorts because it signaled that Black dollars were just as valuable as anyone else’s. https://www.youtube.com/embed/SAFubUnsl3Y?wmode=transparent&start=0 A short documentary from The Advertising Club of New York featuring iconic ads from African American marketer Tom Burrell.
Competing for Black dollars
Corporate attention to Black consumers ebbs and flows in a cycle that is especially noticeable in the beauty and personal care industry. In seasons of limited competition for African American customers, entrepreneurs typically thrive, even while they struggle to meet the capital demands of a growing brand. Their success, however, beckons larger corporations, which then seek to capitalize on consumer niches they previously ignored.
Two common approaches that mass market brands pursue to compete for Black dollars include acquiring smaller, established Black brands and developing their own niche products. Large corporations deployed both strategies during a period of intense expansion into the beauty market of the 1980s.
Black owners tried to stave off their competition by creating a special emblem that alerted shoppers to their authenticity. Then, as now, social justice organizations, such as Rev. Jesse Jackson’s Operation PUSH, also initiated boycotts and urged Black consumers not to choose “lipstick over liberation.”
Nevertheless, many Black entrepreneurs sold their brands, and by 1986 nearly half of the Black hair care market was no longer Black-owned.
A linked fate
Parsing winners and losers within the world of Black enterprise is as difficult now as it was in earlier periods. African American business owners often possess a cultural consciousness that distinguishes their brands, even when they can’t match the resources of larger competitors. And as they figure out how to survive an uneven playing field, Black entrepreneurs sometimes face accusations of betraying their racial community.
In a market governed by the law of supply and demand, Black consumers benefit from increased competition. Yet, racial loyalty sometimes asks that they eschew these benefits for the sake of keeping Black dollars in Black hands.
Four years ago, when Target launched its Black Beyond Measure funding initiative, it seemed that the retailer had struck a rare balance in supporting Black brands and their customers. In addition to curating a collection of products to lure shoppers, Target used the campaign as an opportunity to position entrepreneurs to flourish well beyond Black History Month.
Now, as Black consumers and business owners weigh varying responses to the retailer’s decision to reverse their commitment to DEI values, one question endures: Do Black dollars matter?
Timeka N. Tounsel, Associate Professor of Black Studies in Communication, University of Washington
This article is republished from The Conversation under a Creative Commons license. Read the original article.
The Knowledge
Metrolink Offers Fare-Free Rides for Earth Day 2026 Across Southern California
Metrolink offers fare-free rides for Earth Day 2026 across Southern California, encouraging sustainable travel and reduced emissions.
Last Updated on April 21, 2026 by Daily News Staff
Metrolink Offers Fare-Free Rides for Earth Day 2026
LOS ANGELES — April 22, 2026 — In a continued push toward sustainable transportation, Metrolink will once again offer systemwide free rides on Earth Day, inviting commuters and travelers to leave their cars behind and explore a cleaner way to move across the region.
A One-Day Opportunity to Ride Free
On Wednesday, April 22, passengers can board any Metrolink train — including the Arrow service — without purchasing a ticket. The initiative is part of the broader celebration of Earth Day, encouraging environmentally conscious travel choices.
The fare-free program is designed to appeal to both regular riders and first-time users, particularly those navigating Southern California’s persistent traffic congestion and rising fuel costs.
Encouraging Sustainable Travel Habits
“Earth Day is a reminder that small changes, like choosing public transit over driving one day a week, can have a meaningful impact on our environment,” said Doug Chaffee, chair of the Metrolink Board.
With gas prices continuing to strain household budgets, the agency hopes the initiative will inspire more residents to consider rail as part of their regular commute.
Regional Connections Expand Access
Metrolink’s Earth Day promotion aligns with similar efforts by other Southern California transit providers. Riders can seamlessly connect to services operated by: LA Metro and the Orange County Transportation Authority, Riverside County Transportation Commission, San Bernardino County Transportation Authority and Ventura County Transportation Commission.
These partnerships extend the reach of fare-free travel across a six-county region, making it easier for riders to explore destinations without relying on personal vehicles.
Service Adjustments and Rider Tips
Passengers should note that trains will operate on a reduced weekday schedule, implemented earlier this spring. Despite the adjustment, all Metrolink lines and station cities remain in service.
For those planning a trip:
- No ticket is required — simply board the train
- Bikes are welcome, with capacity ranging from three bikes per standard car to nine in designated bike cars
- A curated destination guide highlights attractions within walking or biking distance of stations
Environmental and Economic Impact
Metrolink is also promoting its Personal Impact Calculator, a digital tool that allows riders to estimate how switching from driving to rail can reduce greenhouse gas emissions and lower fuel expenses.
A Broader Trend in Public Transit
Fare-free transit days have gained traction nationwide as agencies look to boost ridership and promote sustainability. Southern California’s expansive commuter rail network makes it particularly well-suited for such initiatives, offering a viable alternative to one of the country’s most car-dependent regions.
Bottom Line
Metrolink’s Earth Day promotion is more than a one-day free ride — it’s a strategic effort to shift commuter behavior, reduce environmental impact, and showcase the convenience of regional rail. For Southern Californians, April 22 presents a low-risk opportunity to rethink how they travel.
Source: Metrolink
https://metrolinktrains.com/news/metrolink-goes-fare-free-for-earth-day-on-april-22
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
News
Money Management: The Importance of Financial Literacy
You may have mastered the core subjects like math and grammar in school, but financial literacy – or understanding the basics of money management in order to help you make better financial decisions – often goes overlooked before adulthood. It’s not so much a course of study as it is a plan of action. When you understand how to earn, save, spend and invest wisely, you aren’t just building a stable future for yourself, but your family and community as well.
(Feature Impact) You may have mastered the core subjects like math and grammar in school, but financial literacy – or understanding the basics of money management in order to help you make better financial decisions – often goes overlooked before adulthood. It’s not so much a course of study as it is a plan of action.
Financial literacy in the United States has remained stagnant at generally low levels for several years, according to research from TIAA Institute and the Global Financial Literacy Excellence Center, with even lower levels among Gen Z. Yet greater financial literacy – including key aspects such as goal-setting, budgeting, saving, credit management and investing – is strongly linked to better financial outcomes, including lower rates of debt constraint and financial fragility.
While emboldening yourself to understand financial terms can be a little overwhelming at first, once you have a grasp of basic concepts you can begin to get a handle on your money and make better financial decisions. Simply put: When you understand how to earn, save, spend and invest wisely, you aren’t just building a stable future for yourself, but your family and community as well.
From nonprofit partnerships to volunteer-led programs and fee online resources, Schwab and its employees help millions of people every year build the knowledge and confidence to take charge of their financial futures by serving as board members, mentors, role models and educators.
Because financial health is a lifelong journey, the earlier people learn vital money skills, the better. That’s why the financial advisory services provider develops education programs geared toward kids that continue into adulthood, helping people no matter where they are on their journeys.
Talk Money
It’s never too early to start a conversation about financial literacy. Having teens identify goals that are important to them – such as concert tickets or a first car – can kickstart coversations about money. Working with your child (and a financial advisor, if necessary) on a plan for saving to realize those goals can serve as a jumping off point. After achieving some success, their enthusiasm may grow, which is a powerful motivator to keep saving.
Support School Initiatives and Programs
Outreach programs that empower young people to make smart financial decisions is key to a bright future. Programs like Money Matters – Schwab’s flagship financial education program utilized by the Boys & Girls Clubs of America – gives young people hands-on experience with all aspects of money and investing.
This example, and others, don’t just include program funding – they build partnerships that create impact and opportunity with national collaborations that reach more than 17 million youth annually, empowering young people with the tools and confidence to make smart financial decisions for life.
Spread the Financial Love
Championing financial literacy empowers everyone – individuals, families and communities. By serving as a board member, mentor, role model or educator to help bring financial literacy to others in your community, you can supply the tools and knowledge to lead programs that focus on giving back, empowering future generations in countless ways.
To learn more about financial literacy and find resources to empower your local community, visit SchwabMoneywise.com.
Photo courtesy of Shutterstock
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SUVs and EVs Take Center Stage at the 2026 New York International Auto Show
(Feature Impact) The 2026 New York International Auto Show is shining a spotlight on the latest in automotive innovation, from advanced technology to the growing shift toward electric vehicles. One automaker, Kia, is using the show to highlight two versatile SUVs designed to offer more space, capability and flexibility for modern drivers.
Watch this video to learn more
The all-new 2027 Kia Seltos has grown in size, offering a roomier interior with additional legroom, headroom and cargo space. It also adds a hybrid powertrain, making it the only vehicle in its class with three powertrain options. The SUV comes packed with advanced safety features, a more capable all-wheel-drive system and premium interior touches, including dual 12.3-inch display screens and an available panoramic sunroof.
The automaker is also showcasing the all-electric EV3, a compact SUV designed to make electric vehicle ownership more practical. With an estimated range of up to 320 miles, fast-charging capability and optional all-wheel drive, it balances performance, technology and everyday usability. Its intuitive features and flexible design make transitioning to electric simpler for a wider range of drivers.
Both models represent Kia’s commitment to providing options that blend capability, innovation and style. To learn more, visit Kia.com.
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Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
