News
A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship’
Target’s recent decision to end its diversity programs has sparked backlash among Black consumers and entrepreneurs. While some call for a boycott, others caution that it could harm Black businesses more than the retailer.
Timeka N. Tounsel, University of Washington
Some Black consumers may be breaking up with Target this February.
It all started late last month, when the retailer announced that it was ending its diversity, equity and inclusion programs. The move drew widespread rebuke from social justice organizers, including New Birth Missionary Baptist Church Pastor Dr. Jamal Bryant. Although Target said one set of its racial-equity initiatives had already been scheduled to conclude, the timing was notable: The move came just days after the White House called for a federal DEI ban, and as several other companies took similar actions.
Beyond renaming its “supplier diversity” team – now called “supplier engagement” – and ending “diversity-focused surveys,” Target hasn’t said what the change will mean for the many Black entrepreneurs who sell everything from coffee to sunscreen on its shelves. The webpage for the retailer’s Black Beyond Measure initiative, which highlights dozens of Black-founded brands and connects business owners to a program designed to “democratize access to retail education,” remains active.
But Target’s critics, including Minneapolis-based civil rights attorney Nekima Levy Armstrong, view the move as a surrender to the new presidential administration’s attack on equity programs. In a news conference outside Target’s Minnesota headquarters on Jan. 30, 2025, Armstrong called for a nationwide boycott of the store to begin on the first day of Black History Month.
While many social media users posted in support of the boycott, some Black founders whose brands are stocked by Target – and there are dozens of them – have been more conflicted. Tabitha Brown, whose products can be found in various aisles, from books to cooking appliances, asked customers to reconsider boycotting Target. Withholding their dollars, Brown insisted, will hurt Black businesses far more than the corporations that sell their products.
This request for restraint garnered a mixed response on social media. Some Black consumers accused Black business owners of selling out the very racial community that contributed to their success.
So, why would a Black business owner ask consumers to patronize a retailer that signaled it doesn’t care about Black customers? And how did something as mundane as where people buy toilet paper and shampoo become a litmus test for racial consciousness in the first place?
Black consumers and the fight for dignity
The marketplace has long been a battleground where Black Americans have sought to assert their citizenship. Most of the nation’s biggest household brands didn’t begin to take African American consumers seriously until after World War II. Before that shift, advertisements and product packaging were more likely to feature degrading Black caricatures to appeal to white shoppers, than to address Black consumers directly.
This segregated commercial landscape reinforced the belief among some community members that Black people would not be taken seriously as citizens until they were taken seriously as consumers. They would need to vote with their dollars, patronizing only those brands and retailers that respected them.
In my research on marketing campaigns aimed at Black women, I’ve examined how the struggle for consumer citizenship complicated the dynamic between Black entrepreneurs and consumers. On the one hand, businesses have long leveraged Black ownership as a unique selling proposition in and of itself, urging shoppers to view Black brand loyalty as a path to collective racial progress.
Unlike their larger competitors, Black entrepreneurs relied on their racial community to stay afloat. Patronizing African American businesses could therefore be framed as a racial duty. Conversely, as African American advertising pioneers made clear, recognition from big brands was a political victory of sorts because it signaled that Black dollars were just as valuable as anyone else’s. https://www.youtube.com/embed/SAFubUnsl3Y?wmode=transparent&start=0 A short documentary from The Advertising Club of New York featuring iconic ads from African American marketer Tom Burrell.
Competing for Black dollars
Corporate attention to Black consumers ebbs and flows in a cycle that is especially noticeable in the beauty and personal care industry. In seasons of limited competition for African American customers, entrepreneurs typically thrive, even while they struggle to meet the capital demands of a growing brand. Their success, however, beckons larger corporations, which then seek to capitalize on consumer niches they previously ignored.
Two common approaches that mass market brands pursue to compete for Black dollars include acquiring smaller, established Black brands and developing their own niche products. Large corporations deployed both strategies during a period of intense expansion into the beauty market of the 1980s.
Black owners tried to stave off their competition by creating a special emblem that alerted shoppers to their authenticity. Then, as now, social justice organizations, such as Rev. Jesse Jackson’s Operation PUSH, also initiated boycotts and urged Black consumers not to choose “lipstick over liberation.”
Nevertheless, many Black entrepreneurs sold their brands, and by 1986 nearly half of the Black hair care market was no longer Black-owned.
A linked fate
Parsing winners and losers within the world of Black enterprise is as difficult now as it was in earlier periods. African American business owners often possess a cultural consciousness that distinguishes their brands, even when they can’t match the resources of larger competitors. And as they figure out how to survive an uneven playing field, Black entrepreneurs sometimes face accusations of betraying their racial community.
In a market governed by the law of supply and demand, Black consumers benefit from increased competition. Yet, racial loyalty sometimes asks that they eschew these benefits for the sake of keeping Black dollars in Black hands.
Four years ago, when Target launched its Black Beyond Measure funding initiative, it seemed that the retailer had struck a rare balance in supporting Black brands and their customers. In addition to curating a collection of products to lure shoppers, Target used the campaign as an opportunity to position entrepreneurs to flourish well beyond Black History Month.
Now, as Black consumers and business owners weigh varying responses to the retailer’s decision to reverse their commitment to DEI values, one question endures: Do Black dollars matter?
Timeka N. Tounsel, Associate Professor of Black Studies in Communication, University of Washington
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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MALMÖ, Sweden /PRNewswire/ — Guided by the vision of creating a better everyday life for the many people, Ingka Group, the largest IKEA retailer, is stepping up efforts to support customers with low price while ensuring long-term growth. In many IKEA markets around the world*, the price of restaurant meals will be halved Monday through Friday, and children will eat for free.
With hundreds of millions of guests visiting IKEA restaurants every year, the company aims to inspire a better everyday life through food that is healthier, more sustainable, and affordable. As part of ongoing investments in the in-store experience, Ingka Group is introducing this price drop to help people stretch their budgets, nourish their families, and find a little more joy.
For example, in France, the price of lunch for a family of four, which includes two hot-meals with meatballs for adults and two meals for kids, will cost EUR 6.96 instead of EUR 19.9. In addition, all restaurant guests will receive a EUR 5 voucher to use in-store.
“Food has always been very important for IKEA, and we wanted to enable even more people to enjoy our restaurant offer while exploring our home furnishing range,” says Tolga Öncü, Ingka Retail Manager (COO) at IKEA Retail (Ingka Group). “Securing the lowest possible price for our products is always our utmost goal, and this is even more important in today’s times of economic uncertainties and cost-of-living pressures.”
At the same time, IKEA is refreshing its food offer with new dishes inspired by Asian flavours, expanding affordable, healthy options for customers.
“We always look for ways to bring more variety to our food offer, especially with new plant-based options,” says Lorena Lourido Gomez, Global Food Manager, IKEA Retail (Ingka Group). “We will soon launch our very first falafel, adding this popular food to our restaurants and, later, to our Swedish Food Markets. Good quality, low price, and making a positive difference for the planet – those ingredients remain a guiding star for our food business.”
Heading toward the end of FY25, IKEA remains focused on helping customers make the most of their finances while delivering value through both food and home furnishing.
*Austria, Canada, China, Denmark, France, Germany, Italy, Netherlands, Poland, Portugal, South Korea, Sweden, Switzerland, UK.
www.ingka.com/newsroom/latest-news
SOURCE IKEA
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Automotive
Slate Auto’s $20K EV Truck Dream Collapses Under Trump’s “Big Beautiful Bill”
Slate Auto’s sub-$20K electric pickup is no more—Trump’s new bill kills the EV tax credit that made the price possible.
Image Credit: Slate Auto
The Affordable EV Dream, Derailed
Slate Auto made waves in early 2025 by announcing an electric pickup truck with a revolutionary promise: a starting price under $20,000. With a minimalist, modular design and direct-to-consumer sales model, the company hoped to disrupt the industry by delivering a rugged, no-frills EV that everyday drivers could actually afford.
But that promise may now be broken.
In July 2025, the newly passed “Big Beautiful Bill” from President Donald Trump eliminated the $7,500 federal EV tax credit, a cornerstone of Slate’s pricing model. And as of now, Slate has quietly removed its sub-$20K price claims, signaling a dramatic shift in its market positioning.
What Was the Original Plan?
Slate Auto’s vision was simple:
Base price of the pickup: ~$25,000 Subtract $7,500 tax credit → final cost: $17,500 Optional bolt-on accessories and upgrades for customization
This formula positioned the Slate truck as a compelling solution for tradespeople, students, rural drivers, and eco-conscious buyers seeking low-cost alternatives to gas trucks.
What Changed?
The Trump administration’s “Big Beautiful Bill,” passed in July 2025, includes a provision that eliminates all federal EV tax credits starting September 30, 2025. That means:
No more $7,500 off at the point of sale Budget EVs like Slate’s are left to float—or sink—on their true retail pricing EV industry analysts warn of broader slowdowns in adoption
For Slate, it means their truck is no longer “America’s first under-$20K EV pickup.” Instead, the expected price now ranges from $25,000 to $27,500, and could rise to $35K with add-ons—putting it closer to competitors like the Ford Maverick Hybrid and Chevy Equinox EV.
The Fallout
This change hits hard for Slate, which built its brand on simplicity and accessibility. Without the tax credit:
Entry-level customers are priced out Preorder holders may cancel based on unexpected price hikes Market differentiation is weakened, as affordability was Slate’s primary value proposition
Meanwhile, critics argue the rollback of tax credits slows EV adoption at a critical time in the climate fight. Environmental groups and consumer advocates are already pushing back, saying the bill disproportionately hurts low- and middle-income Americans who were just beginning to consider electric vehicles.
What’s Next for Slate?
Slate says it still plans to begin production in late 2026, but without the EV credit, it must rework its pricing strategy and value offering. Possibilities include:
Offering fewer standard features Creating stripped-down fleet or worksite models Lobbying for state-level incentives to offset federal losses
Whether these changes will be enough to keep Slate competitive remains to be seen.
Final Thoughts
The electric vehicle space is undergoing seismic shifts, and the demise of the federal EV tax credit is likely to create ripple effects across the industry. For Slate Auto, the dream of a sub-$20K EV pickup may be over—but if they can pivot wisely, the company could still carve out a niche in the fast-evolving electric truck market.
Visit Slate Auto: https://www.slate.auto/en
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
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astronomy
A New Interstellar Visitor: Meet 3I/ATLAS, the Third Object from Beyond Our Solar System
Astronomers have discovered 3I/ATLAS, only the third known interstellar object to enter our solar system—here’s what we know so far.
A Cosmic Rarity: Another Visitor from the Stars
In an exciting development for astronomers and space enthusiasts alike, scientists have confirmed the discovery of a new interstellar object—officially named 3I/ATLAS—currently passing through our solar system. This marks only the third known object from another star system to visit us, following the mysterious ‘Oumuamua in 2017 and the icy 2I/Borisov in 2019.
The object was first detected on July 1, 2025, by the ATLAS telescope in Chile. Initially cataloged as A11pl3Z, further analysis confirmed that its speed and orbital trajectory are hyperbolic—meaning it’s not bound by the Sun’s gravity and is merely passing through, just like its rare predecessors.
What Do We Know About 3I/ATLAS?
Origin: The object’s interstellar origin is confirmed by its high velocity—traveling at around 60 km/s (37 miles per second)—and its hyperbolic orbit. Composition: Unlike ‘Oumuamua, which sparked debate due to its lack of a visible tail, 3I/ATLAS appears to be a comet, exhibiting a faint coma and short dust tail. Size: The comet’s nucleus could be as large as 10 kilometers (6 miles) across, though dust and debris around it may be inflating those estimates. Distance from Earth: It will come no closer than 150 to 240 million miles, posing no threat to our planet. Visibility: It’s currently about 420 million miles from the Sun and will reach its closest approach (perihelion) around October 29–30, 2025. After briefly disappearing behind the Sun, it may reappear for additional observation in December.
@stmblog 🚨 A comet from another star system is flying through our solar system right now! 🌠 Meet 3I/ATLAS — only the 3rd interstellar object ever seen! 👽✨ SpaceTok 3IATLAS Oumuamua Interstellar ScienceTok AstronomyFacts DidYouKnow CosmicVisitor #STMDailyNews https://stmdailynews.com/a-new-interstell…our-solar-system/ ♬ original sound – STMDailyNews – STMDailyNews
Why Interstellar Objects Matter
Interstellar objects are not just celestial curiosities—they are time capsules carrying information about the environments where they formed, likely in entirely different star systems. Their compositions, movements, and structures give scientists rare glimpses into the diversity of planetary building blocks in our galaxy.
‘Oumuamua puzzled scientists with its unusual shape and lack of comet-like activity, while 2I/Borisov looked more like a traditional comet. Now, 3I/ATLAS gives us another chance to compare and contrast these space travelers and deepen our understanding of how solar systems form and evolve.
Eyes on the Sky
Though faint and fast-moving, 3I/ATLAS is already being tracked by observatories around the world. With modern telescopes and tools that weren’t available even a decade ago, astronomers are optimistic about gathering unprecedented data on this rare visitor.
Whether you’re a seasoned stargazer or a casual cosmic tourist, it’s thrilling to know that something from another solar system is soaring through our cosmic backyard—reminding us of the vastness and wonder of the universe.
Sources:
Reuters: Newly Spotted Comet is Third Interstellar Object The Guardian: Mystery Object Likely from Beyond Our Solar System AP News: Astronomers Track Third Interstellar Visitor
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
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Every Friday, STM Daily News shines a light on brilliant minds history overlooked.
Forgotten Genius Fridays is a weekly collection of short videos and articles dedicated to inventors, innovators, scientists, and creators whose impact changed the world—but whose names were often left out of the textbooks.
From life-saving inventions and cultural breakthroughs to game-changing ideas buried by bias, our series digs up the truth behind the minds that mattered.
Each episode of The Knowledge runs 30–90 seconds, designed for curious minds on the go—perfect for YouTube Shorts, TikTok, Reels, and quick reads.
Because remembering these stories isn’t just about the past—it’s about restoring credit where it’s long overdue.
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📺 Watch now at: stmdailynews.com/the-knowledge
🧠 Now you know.
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