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Adidas Launches CHAMPION THE GIRLS Initiative to Inspire Next Generation of Women’s Football Fans

“Adidas launches CHAMPION THE GIRLS, an initiative to inspire the next generation of women’s football fans through role models and equity in sports.”

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On June 1st, 2023, adidas announced its latest initiative, CHAMPION THE GIRLS, aimed at promoting the next generation of fans and players in women’s football. This program reserves a block of seats for young girls and their role models to experience a European football club final, setting the stage for lifelong connections to the sport and igniting a flame in the emerging generation of the women’s game. The announcement comes as the world readies for what promises to be an incredible summer for women’s football – punctuated by the UWCL final. By inspiring the next generation of women and girls, adidas can help cement the building blocks for better equity in the future of the game.

Gonzalo Calvo, Global Director of Brand Communication, Communities, and Culture at adidas, highlighted that love and passion for football often start from witnessing the magic created by the biggest players and having role models encouraging and supporting their football journey. Nadine Kessler, Managing Director of Women’s football at UEFA, expressed her pride in backing this adidas commitment, setting up a platform to inspire and support the future of the women’s game.

Beyond CHAMPION THE GIRLS, adidas will contribute 1% of net sales of the UWCL Pro-Ball Eindhoven to the Common Goal movement, aiming to increase participation, representation, and leadership for women and girls in the grassroots game. To support the launch of CHAMPION THE GIRLS, adidas has pictured some of its biggest athletes alongside their loved ones in striking campaign images that celebrate the role that parents and role models play in driving positive influence on the next generation of player and fan. The collection features Del Piero and Kaka with their daughters, Ian Wright with his grand-daughter, and Russo and Zadrazil with their mothers.

Adidas’ CHAMPION THE GIRLS initiative is a powerful testament to the brand’s long-term commitment to helping make football equal, enabling access, equity, and safety for all who want to play. The brand works collaboratively with fellow changemakers on the journey to achieving fairness in sports. By inspiring the next generation of women and girls in football, adidas is creating a space at grassroots level, through to the top of women’s club football, to help make sport equal.

For more adidas news: Football | adidas News Site

Source: adidas

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Daily News

Celebrating International Women’s Day: A Tribute to Female Empowerment and Progress

“International Women’s Day celebrates women’s achievements, honors the past, and fights for a more equal future. Empower, support, and uplift women!”

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International Women’s Day, observed globally on March 8th, stands as a testament to the historical, cultural, and political achievements of women, while also serving as a rallying cry against gender inequality worldwide. From the suffragist movements to the modern-day fight for equal rights, the day symbolizes the enduring spirit and resilience of women across generations.


The roots of International Women’s Day trace back to the tireless efforts of trailblazers like Susan B. Anthony and Elizabeth Cady Stanton, who championed women’s rights in the face of adversity. Their work laid the groundwork for future generations to strive for equality and justice.

The early 1900s saw pivotal moments such as the massive women’s march in New York City in 1908 and the first National Women’s Day in 1909, highlighting the urgent need for gender equality, fair wages, and voting rights. Clara Zetkin’s call for an annual International Women’s Day in 1910 further amplified the global movement for women’s rights, sparking rallies and demonstrations across countries.

Throughout history, milestones like the ratification of the 19th Amendment in the U.S. and the passage of the Voting Rights Act marked significant victories in the fight for women’s suffrage and empowerment. The evolution of feminism and the rise of digital activism in recent decades have further propelled the cause of gender equality to the forefront of societal discourse.

Today, International Women’s Day serves as a powerful reminder of the progress made and the work that still lies ahead in achieving true gender equality. It is a day to honor the contributions of women in all spheres of life, from politics to arts, science to business, and beyond.

As we celebrate International Women’s Day, let us not only recognize the achievements of women but also commit to supporting and empowering them in their endeavors. Providing resources such as scholarships for women from diverse backgrounds can help pave the way for a more inclusive and equitable society, where every woman has the opportunity to thrive and soar to new heights.

On this day and every day, let us stand in solidarity with women worldwide, amplifying their voices, advocating for their rights, and working together to build a future where gender equality is not just a dream but a reality.

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Celebrating National Random Acts of Kindness Day

“February 17th marks National Random Acts of Kindness Day, a celebration encouraging acts of kindness that spread joy and positivity nationwide.”

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Every year on February 17th, National Random Acts of Kindness Day gains momentum as a day dedicated to spreading goodwill and positivity. People from all walks of life come together to celebrate this occasion, emphasizing the importance of kindness in our daily interactions.

“Embracing Kindness: Celebrating National Random Acts of Kindness Day”

The essence of this day lies in the simplicity of performing acts of kindness, both big and small, to brighten someone else’s day. Whether it’s buying a coffee for a stranger, complimenting a co-worker, or simply offering a listening ear, these gestures have the power to make a significant impact on someone’s life.

What makes National Random Acts of Kindness Day truly special is its ability to inspire a ripple effect of positivity. Acts of kindness not only benefit the recipient but also uplift the spirits of the giver, creating a cycle of compassion and empathy that transcends boundaries.

As individuals, groups, and organizations come together to participate in this day, the message of kindness spreads far and wide, fostering a sense of community and unity. It serves as a reminder that even the smallest acts of kindness can make a difference in the world around us.

So, this National Random Acts of Kindness Day, let us embrace the spirit of generosity and compassion. Let us take a moment to brighten someone’s day, spread a little joy, and make the world a kinder place for all.

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child education

Honoring Legacy: ARAC Scholarship Programs for College-Bound Seniors

“ARAC honors Tuskegee Airmen with scholarships for STEM and African American high school seniors. Apply by May 1 and May 31. Contact for details.”

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The Archer-Ragsdale Arizona Chapter (ARAC), paying tribute to Tuskegee Airmen, is accepting applications for two scholarships. The William A. Campbell Memorial Scholarship, named after Col. Campbell, offers up to two $1,500 scholarships to STEM-bound high school seniors. Applicants must have a minimum 2.7 GPA and submit a 500-word essay by May 31.

The Ashby-Herring Scholarship, named after original Tuskegee Airmen, awards two $1,500 scholarships to African American high school seniors with a GPA of 3.0 or higher and financial need. The deadline for the Ashby-Herring Scholarship is May 1.

Diana Gregory, ARAC Scholarship Committee coordinator, expressed pride in facilitating higher education through these scholarships, encouraging eligible seniors to apply promptly. For more information, contact rtoli@cox.net for the William A. Campbell Memorial Scholarship and scholarship@azfoundation.org for the Ashby-Herring Scholarship.

https://www.azfoundation.org/

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