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Adidas Launches CHAMPION THE GIRLS Initiative to Inspire Next Generation of Women’s Football Fans

“Adidas launches CHAMPION THE GIRLS, an initiative to inspire the next generation of women’s football fans through role models and equity in sports.”

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On June 1st, 2023, adidas announced its latest initiative, CHAMPION THE GIRLS, aimed at promoting the next generation of fans and players in women’s football. This program reserves a block of seats for young girls and their role models to experience a European football club final, setting the stage for lifelong connections to the sport and igniting a flame in the emerging generation of the women’s game. The announcement comes as the world readies for what promises to be an incredible summer for women’s football – punctuated by the UWCL final. By inspiring the next generation of women and girls, adidas can help cement the building blocks for better equity in the future of the game.

Gonzalo Calvo, Global Director of Brand Communication, Communities, and Culture at adidas, highlighted that love and passion for football often start from witnessing the magic created by the biggest players and having role models encouraging and supporting their football journey. Nadine Kessler, Managing Director of Women’s football at UEFA, expressed her pride in backing this adidas commitment, setting up a platform to inspire and support the future of the women’s game.

Beyond CHAMPION THE GIRLS, adidas will contribute 1% of net sales of the UWCL Pro-Ball Eindhoven to the Common Goal movement, aiming to increase participation, representation, and leadership for women and girls in the grassroots game. To support the launch of CHAMPION THE GIRLS, adidas has pictured some of its biggest athletes alongside their loved ones in striking campaign images that celebrate the role that parents and role models play in driving positive influence on the next generation of player and fan. The collection features Del Piero and Kaka with their daughters, Ian Wright with his grand-daughter, and Russo and Zadrazil with their mothers.

Adidas’ CHAMPION THE GIRLS initiative is a powerful testament to the brand’s long-term commitment to helping make football equal, enabling access, equity, and safety for all who want to play. The brand works collaboratively with fellow changemakers on the journey to achieving fairness in sports. By inspiring the next generation of women and girls in football, adidas is creating a space at grassroots level, through to the top of women’s club football, to help make sport equal.

For more adidas news: Football | adidas News Site

Source: adidas

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health and wellness

The Philadelphia Phillies Join Forces with NPCF in the Fight Against Childhood Cancer

Philly Phillies & NPCF join forces to fight childhood cancer, raising awareness and funds through “Cut and Color Funds the Cure” event. #TogetherAgainstCancer

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Bay Care Ballpark for the "Cut and Color Funds the Cure" event, showing their support for childhood cancer awareness and the National Pediatric Cancer Foundation.
Fighting Childhood Cancer: Larry Bowa at the Phillies Cut and Color Funds the Cure for the National Pediatric Cancer Foundation

It is with great pride and admiration that we share the inspiring collaboration between the Philadelphia Phillies and the National Pediatric Cancer Foundation (NPCF). On Friday, March 22, the Phillies organized a remarkable event called “Cut and Color Funds the Cure” at Bay Care Ballpark. This event brought players, staff members, and supporters together to either cut or color their hair red or orange – the official colors of both the Phillies and NPCF. The primary goal of this program was to raise awareness and funding for pediatric cancer research, with the aim of finding a cure for the 43 children diagnosed with cancer every day.

The “Cut and Color Funds the Cure” event showcased the Philadelphia Phillies’ unwavering commitment to making a positive difference in the lives of children battling cancer. By embracing the red and orange hair colors associated with the team and NPCF, players and staff members symbolically demonstrated their solidarity and dedication to the cause. This vibrant display of unity helped generate widespread awareness and captivated the attention of both avid baseball fans and the general public.

  1. In joining forces with NPCF, the Phillies recognized the power of their platform to bring attention to pediatric cancer. By leveraging their influence and engaging in events like “Cut and Color Funds the Cure,” they are raising awareness about this harrowing disease and its impact on children and their families. The collective efforts of the Phillies and the NPCF not only inform the public but also foster a sense of empathy and compassion, inspiring others to join the fight against childhood cancer.

  2. The National Pediatric Cancer Foundation is renowned for its dedication to funding innovative research aimed at eliminating childhood cancer. By partnering with leading hospitals and research institutions nationwide, the foundation strives to find less toxic and more targeted treatment options. The collaboration with the Philadelphia Phillies further bolsters these efforts by providing resources and support to enable groundbreaking advancements in pediatric cancer research.

  3. The Philadelphia Phillies firmly believe in the power of sports to make a positive impact on their community. Through the “Cut and Color Funds the Cure” event, they actively engaged their fans and supporters, encouraging them to contribute to the cause. By creating an inclusive and participatory environment, the Phillies fostered a sense of community and amplified the collective strength of their loyal fanbase.


The partnership between the Philadelphia Phillies and the National Pediatric Cancer Foundation exemplifies the extraordinary potential of collaboration and collective action. By joining forces, the team and the foundation are driving forward the fight against childhood cancer, inspiring hope and uniting people from all walks of life. Through events like “Cut and Color Funds the Cure,” the Phillies demonstrate their unwavering commitment to improving the lives of children battling this devastating disease. Together, we can create a better tomorrow for these young heroes and pave the way for a future without pediatric cancer.

About National Pediatric Cancer Foundation
The National Pediatric Cancer Foundation (founded in 1991) is a national nonprofit organization dedicated to funding research to eliminate childhood cancer. We govern a unique, collaborative research consortium (called the Sunshine Project) consisting of physicians and scientists from over thirty of the top hospitals in the nation. We collaborate to idealize and aggregate the best scientific ideas and fund innovative research. The NPCF has received a perfect 100% score for financial health and transparency and is recognized as the top-rated cancer charity in the U.S. by Charity Navigator. For more information, visit NationalPCF.org or connect via FacebookTwitter or Instagram.

SOURCE National Pediatric Cancer Foundation

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Daily News

Celebrating International Women’s Day: A Tribute to Female Empowerment and Progress

“International Women’s Day celebrates women’s achievements, honors the past, and fights for a more equal future. Empower, support, and uplift women!”

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International Women’s Day, observed globally on March 8th, stands as a testament to the historical, cultural, and political achievements of women, while also serving as a rallying cry against gender inequality worldwide. From the suffragist movements to the modern-day fight for equal rights, the day symbolizes the enduring spirit and resilience of women across generations.


The roots of International Women’s Day trace back to the tireless efforts of trailblazers like Susan B. Anthony and Elizabeth Cady Stanton, who championed women’s rights in the face of adversity. Their work laid the groundwork for future generations to strive for equality and justice.

The early 1900s saw pivotal moments such as the massive women’s march in New York City in 1908 and the first National Women’s Day in 1909, highlighting the urgent need for gender equality, fair wages, and voting rights. Clara Zetkin’s call for an annual International Women’s Day in 1910 further amplified the global movement for women’s rights, sparking rallies and demonstrations across countries.

Throughout history, milestones like the ratification of the 19th Amendment in the U.S. and the passage of the Voting Rights Act marked significant victories in the fight for women’s suffrage and empowerment. The evolution of feminism and the rise of digital activism in recent decades have further propelled the cause of gender equality to the forefront of societal discourse.

Today, International Women’s Day serves as a powerful reminder of the progress made and the work that still lies ahead in achieving true gender equality. It is a day to honor the contributions of women in all spheres of life, from politics to arts, science to business, and beyond.

As we celebrate International Women’s Day, let us not only recognize the achievements of women but also commit to supporting and empowering them in their endeavors. Providing resources such as scholarships for women from diverse backgrounds can help pave the way for a more inclusive and equitable society, where every woman has the opportunity to thrive and soar to new heights.

On this day and every day, let us stand in solidarity with women worldwide, amplifying their voices, advocating for their rights, and working together to build a future where gender equality is not just a dream but a reality.

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Blog

Celebrating National Random Acts of Kindness Day

“February 17th marks National Random Acts of Kindness Day, a celebration encouraging acts of kindness that spread joy and positivity nationwide.”

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Every year on February 17th, National Random Acts of Kindness Day gains momentum as a day dedicated to spreading goodwill and positivity. People from all walks of life come together to celebrate this occasion, emphasizing the importance of kindness in our daily interactions.

“Embracing Kindness: Celebrating National Random Acts of Kindness Day”

The essence of this day lies in the simplicity of performing acts of kindness, both big and small, to brighten someone else’s day. Whether it’s buying a coffee for a stranger, complimenting a co-worker, or simply offering a listening ear, these gestures have the power to make a significant impact on someone’s life.

What makes National Random Acts of Kindness Day truly special is its ability to inspire a ripple effect of positivity. Acts of kindness not only benefit the recipient but also uplift the spirits of the giver, creating a cycle of compassion and empathy that transcends boundaries.

As individuals, groups, and organizations come together to participate in this day, the message of kindness spreads far and wide, fostering a sense of community and unity. It serves as a reminder that even the smallest acts of kindness can make a difference in the world around us.

So, this National Random Acts of Kindness Day, let us embrace the spirit of generosity and compassion. Let us take a moment to brighten someone’s day, spread a little joy, and make the world a kinder place for all.

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