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Adidas Launches CHAMPION THE GIRLS Initiative to Inspire Next Generation of Women’s Football Fans

“Adidas launches CHAMPION THE GIRLS, an initiative to inspire the next generation of women’s football fans through role models and equity in sports.”

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On June 1st, 2023, adidas announced its latest initiative, CHAMPION THE GIRLS, aimed at promoting the next generation of fans and players in women’s football. This program reserves a block of seats for young girls and their role models to experience a European football club final, setting the stage for lifelong connections to the sport and igniting a flame in the emerging generation of the women’s game. The announcement comes as the world readies for what promises to be an incredible summer for women’s football – punctuated by the UWCL final. By inspiring the next generation of women and girls, adidas can help cement the building blocks for better equity in the future of the game.

Gonzalo Calvo, Global Director of Brand Communication, Communities, and Culture at adidas, highlighted that love and passion for football often start from witnessing the magic created by the biggest players and having role models encouraging and supporting their football journey. Nadine Kessler, Managing Director of Women’s football at UEFA, expressed her pride in backing this adidas commitment, setting up a platform to inspire and support the future of the women’s game.

Beyond CHAMPION THE GIRLS, adidas will contribute 1% of net sales of the UWCL Pro-Ball Eindhoven to the Common Goal movement, aiming to increase participation, representation, and leadership for women and girls in the grassroots game. To support the launch of CHAMPION THE GIRLS, adidas has pictured some of its biggest athletes alongside their loved ones in striking campaign images that celebrate the role that parents and role models play in driving positive influence on the next generation of player and fan. The collection features Del Piero and Kaka with their daughters, Ian Wright with his grand-daughter, and Russo and Zadrazil with their mothers.

Adidas’ CHAMPION THE GIRLS initiative is a powerful testament to the brand’s long-term commitment to helping make football equal, enabling access, equity, and safety for all who want to play. The brand works collaboratively with fellow changemakers on the journey to achieving fairness in sports. By inspiring the next generation of women and girls in football, adidas is creating a space at grassroots level, through to the top of women’s club football, to help make sport equal.

For more adidas news: Football | adidas News Site

Source: adidas

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The Bridge

Celebrating Identity and Community: Tune Into the Premiere of “The Bridge”

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Pride and Progress: The Bridge
Jared Kenneth Page and friends at Columbus Pride, Columbus, Ohio. Image Credit: Jared K. Page

Welcome to The Bridge!

We’re thrilled to announce the premiere of our new podcast, “The Bridge.” This innovative series aims to connect hearts and open minds through powerful personal stories and insightful discussions that bridge gaps in our understanding and strengthen our community ties.

Our very first episode, “Pride and Progress,” invites you to step into the vibrant atmosphere of the Columbus Pride Parade with Jared Kenneth Page, a passionate advocate and beloved member of the LGBTQ+ community. Jared shares his heartfelt journey from the challenges of coming out to the joyful celebrations of Pride, reflecting on how far the community and society have come over the years.

Episode Highlights Include:

  • Jared’s Personal Story: From the fear of coming out to finding acceptance and peace.
  • Evolution of Pride: Witness the transformation of the Pride Parade from Jared’s first march to today’s inclusive, vibrant celebration.
  • Community Impact: Explore how events like Pride foster a supportive environment that champions diversity and acceptance.

The episode goes beyond just recounting experiences—it’s about the profound impact of embracing one’s identity and advocating for collective rights and recognition. Whether you’re part of the LGBTQ+ community or an ally, Jared’s narrative and our discussion on the progression of Pride events will inspire and inform.

When to Listen:
Mark your calendar for the release of “The Bridge” on September 8, 2024 at 8:00 am. Debut starts with the revisit of of Pride Month back in June 2024, this episode promises to be a compelling start to a series that celebrates the strength found in diversity.

How to Listen:
“The Bridge” and STM Daily News Podcast are both available on Spotify, Apple Podcasts, and YouTube. Make sure to subscribe so you don’t miss this moving kickoff episode and the amazing stories that will follow!

Join us as we explore the bridges that connect us to Jared’s story and the broader narratives woven throughout our communities. Let’s look back on Pride Month with understanding, unity, and joy through the stories that bring us together.

Listen, reflect, and celebrate with us on “The Bridge.” Your journey into deeper community connections starts here!


You can also catch the episode on YouTube: Pride & Progress

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The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.

https://stmdailynews.com/category/the-bridge

STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.

https://stmdailynews.com/category/stories-this-moment

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts

  • Rebecca Washington

    Rebecca Jo is a mother of four and is a creative soul from Phoenix, Arizona, who also enjoys new adventures. Rebecca Jo has a passion for the outdoors and indulges in activities like camping, fishing, hunting and riding roller coasters. She is married to Rod Washington View all posts


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The Bridge

Dreamer to Doer: Taco Bell Foundation’s Ambition Accelerator Fuels Young Changemaker’s Bold Idea

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Following the second annual Ambition Accelerator Summit, 24-year-old changemaker Victoria Lamar receives $25,000 in funding to help excel her education-focused initiative.

IRVINE, Calif. /PRNewswire/ — Taco Bell Foundation and nonprofit partner Ashoka announced today the top changemaker in the second Ambition Accelerator Summit, hosted at Taco Bell’s headquarters in Irvine, Calif. Victoria Lamar pitched Securing Degrees, a national scholarship coaching platform that helps students alleviate the financial burden of higher education, winning the challenge and receiving a $25,000 social impact grant.

changemaker
The top changemaker of the Taco Bell Foundation’s Ambition Accelerator, Victoria Lamar, founder of Securing Degrees.

Changemaker Recognition

The prize funding will enable the Atlanta-based initiative to expand and provide additional resources to students aged 17 to 22, especially those from underrepresented communities. Since 2018, Securing Degrees has assisted over 4,000 families in securing $20 million in scholarships, ensuring debt-free education. Students on the platform are provided access to experienced coaches who help identify scholarships, craft compelling narratives, and meet application deadlines.

“Participating in the Ambition Accelerator program has been a transformative experience,” said Victoria Lamar, the 2024 Ambition Accelerator grand prize recipient. “The support and resources provided are empowering me to drive meaningful change and will allow me to take Securing Degrees to the next level. I’m excited to see the positive impact Securing Degrees can make with the help of the Taco Bell Foundation and Ashoka.”

After receiving over 370 applications from young people across the country, the Taco Bell Foundation invited the top 50 changemakers, including Victoria, for an immersive experience at Taco Bell’s headquarters this week. These Summit Semi-Finalists were granted the opportunity to enhance their entrepreneurial skills by participating in workshops focused on storytelling, community building, networking, and more. Each Semi-Finalist received $1,000 in seed funding for their social ventures, and five finalists were invited to a pitch competition. The grand prize recipient of the pitch competition received $25,000 in addition to previous competition awards and a Taco Bell gift card, gifted by Taco Bell Corp. The other four finalists were awarded an additional $5,000 each to further develop their projects.

“We created Ambition Accelerator to elevate the voices of our future leaders,” said Julie Davis, Global Chief Legal Officer, Taco Bell & Executive Sponsor, Taco Bell Foundation. “By fostering a supportive network and providing essential tools over the past few days, we hope these bright, socially motivated individuals will feel empowered to continue their work and make a difference in their communities.”

In addition to Securing Degrees, the other projects selected to participate in the pitch competition included:

  • Farms for Thought: Farms for Thought combats food deserts by deploying autonomous vertical farms in schools. Through partnerships and innovative technology, the program aims to improve access to healthy food, promote education, and empower communities.
  • Elevate the Navajo Nation: Navajo youth face challenges such as substance abuse, poverty, domestic violence, hopelessness, and lack of guidance. To address these issues, multi-generational Navajo leaders have created Elevate Navajo, a program that provides mentorship to help youth navigate these challenges. The program aims to build long-term, life-changing relationships, equipping Navajo youth to thrive and contribute to their community.
  • Every Kid Gets a Robot (EKGAR): Founded in 2019, The STEAM Connection is a 501(c)(3) charity led by youth and minorities, dedicated to democratizing technical education for Indigenous youth through robotics by providing free access to cutting-edge solutions. The STEAM Connection has created Every Kid Gets A Robot (EKGAR), an educational robotics kit that costs less than $20 to produce. It’s provided free of charge to K-12 students, boosting their technical skills by 70%. So far, EKGAR has reached 45,000 youth.
  • SignAll: Less than 0.1% of the hearing population understands sign language. SignAll is an AI-based sign language translation app that provides real-time translations by leveraging a mobile device’s camera at the person signing, helping to break down barriers in communication.

To narrow down these breakthrough ideas and select the winner, Taco Bell Foundation invited a panel of judges to deliberate including:

  • Kim Malek, Founder & CEO, Salt & Straw
  • Stephen Green, Founder, PitchBlack
  • Chris White, EVP of Brand Partnerships, The SpringHill Company
  • Neil Borkan, Taco Bell Franchisee & Chairman, Taco Bell Foundation
  • SG Ellison, Taco Bell Franchisee & President of Diversified Restaurant Group and A&C Ventures
  • Tim Bergevin, Vice President of Entertainment & Community Marketing, Taco Bell

“Meeting the participants and witnessing the connections they have made over these past few days is incredible,” said Tia Johnston Brown, Executive Director of Ashoka’s Youth Venture. “The Ambition Accelerator Summit embodies Ashoka and the Taco Bell Foundation’s mission to empower individuals to pursue their passion. These young people are already changing the world.”

Funded by Yum! Brand’s $100 million Unlocking Opportunity Initiative, Ambition Accelerator is dedicated to creating pathways for a more equitable and inclusive society. The inaugural Ambition Accelerator India Summit will be taking place in September in Bengaluru.

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About Taco Bell Foundation 

Taco Bell Foundation, Inc. is a 501(c)(3) public charity that helps break down barriers to educate and inspire the next generation of America’s young leaders. Since 1992, the Taco Bell Foundation has reached more than 5 million young people across the country and has awarded more than $188 million in grants and scholarships, focused on education and career readiness. For more information about the Taco Bell Foundation, visit www.tacobellfoundation.org.

About Ashoka 

Ashoka is the largest global network of leading social entrepreneurs—individuals with new ideas to systemically address the world’s biggest challenges and the entrepreneurial skill to transform those ideas into national, regional and global social impact. For over 40 years, Ashoka has supported over 4,000 social entrepreneurs in 90 countries with solutions addressing society’s most pressing issues. Ashoka’s vision is a world in which Everyone is a Changemaker—a society that responds quickly and effectively to challenges, and where every individual has the freedom, confidence and societal support to address any social problem. For more information, visit ashoka.org.    

Katie Snyder – Edelman
katie.snyder@edelman.com 

Chad Hoffmann – Taco Bell Corp.
chad.hoffmann@yum.com 

Tia Johnston Brown – Ashoka
tjohnston@ashoka.org 

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SOURCE Taco Bell Corp.

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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Making a Difference

Fueling Futures: How schools are helping end student hunger

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(Family Features)In today’s America, 1 in 5 children faces hunger or food insecurity – a reality reported by the U.S. Department of Agriculture (USDA). For Black, Indigenous and Hispanic youth, these numbers are even higher. With rising poverty and deepening income inequality, the number of children living in food-insecure households has increased by 45% since 2021.

Ending Student Hunger

One powerful solution to youth food insecurity begins in the nation’s schools. Nearly 30 million students – more than 60% of all schoolchildren – rely on school meals for all or part of their daily nourishment, according to the USDA. For many, these meals are the only reliable source of nutrition they receive each day.

Explore these “ABC’s” of how school meals and the dedicated professionals behind them are key to ensuring nutrition equity and food justice for all children.

A. School meals are healthier than many realize.

According to a survey by national nonprofit GENYOUth, nearly half of Americans are unaware children receive their healthiest meals at school. A study from Tufts University concluded “schools are now the single healthiest place Americans are eating,” by offering healthy nutrition including milk and dairy, whole grains, fruits, vegetables and lean proteins.

“As school meals lay a foundation for children to develop strong minds and bodies, we are committed to scaling proven solutions to ensure every child is well-nourished and ready to learn,” said GENYOUth CEO Ann Marie Krautheim, MA, RD, LD.

B. School breakfast fuels academic success.

Research shows students are more likely to skip breakfast than any other meal, but those who eat breakfast are setting themselves up for academic success. Students who start their days with nutritious breakfasts are more likely to score higher on standardized tests, improve concentration and memory, and maintain better attendance. On the flip side, kids who skip breakfast are not only missing out on these benefits – they’re also less likely to eat healthy in general.

C. Innovative school-meal equipment boosts breakfast participation.

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Cutting-edge school meal equipment and models, such as grab-and-go mobile meal carts, breakfast in the classroom and second chance breakfast, are breaking down barriers of time and stigma, leading to up to a 58% increase in average daily school meal participation. Additionally, smoothie programs are making school breakfast more appealing, offering students delicious, drinkable combinations of milk, yogurt and fruit.

Now in its second decade of service, GENYOUth has increased access to 11.8 billion nutritious school meals nationwide.

“No child living in one of the world’s most food secure nations should go hungry or without access to affordable, health-promoting foods,” said Barb O’Brien, chair of GENYOUth’s board of directors and president and CEO of Dairy Management Inc. “Dairy farmers and the broader U.S. dairy community’s decades-long commitment to support child nutrition programs, including schools, helps to ensure equitable access to nutritious foods like dairy that help children thrive and that support a positive food future for all.”

To help make sure the only hunger a child feels is the hunger to learn, visit GENYOUthnow.org and discover how you can make a difference.


SOURCE:
GENYOUth

The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.

https://stmdailynews.com/category/the-bridge

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