Sports
Adidas Launches CHAMPION THE GIRLS Initiative to Inspire Next Generation of Women’s Football Fans
“Adidas launches CHAMPION THE GIRLS, an initiative to inspire the next generation of women’s football fans through role models and equity in sports.”
Last Updated on November 29, 2024 by Daily News Staff
On June 1st, 2023, adidas announced its latest initiative, CHAMPION THE GIRLS, aimed at promoting the next generation of fans and players in women’s football. This program reserves a block of seats for young girls and their role models to experience a European football club final, setting the stage for lifelong connections to the sport and igniting a flame in the emerging generation of the women’s game. The announcement comes as the world readies for what promises to be an incredible summer for women’s football – punctuated by the UWCL final. By inspiring the next generation of women and girls, adidas can help cement the building blocks for better equity in the future of the game.
Gonzalo Calvo, Global Director of Brand Communication, Communities, and Culture at adidas, highlighted that love and passion for football often start from witnessing the magic created by the biggest players and having role models encouraging and supporting their football journey. Nadine Kessler, Managing Director of Women’s football at UEFA, expressed her pride in backing this adidas commitment, setting up a platform to inspire and support the future of the women’s game.
Beyond CHAMPION THE GIRLS, adidas will contribute 1% of net sales of the UWCL Pro-Ball Eindhoven to the Common Goal movement, aiming to increase participation, representation, and leadership for women and girls in the grassroots game. To support the launch of CHAMPION THE GIRLS, adidas has pictured some of its biggest athletes alongside their loved ones in striking campaign images that celebrate the role that parents and role models play in driving positive influence on the next generation of player and fan. The collection features Del Piero and Kaka with their daughters, Ian Wright with his grand-daughter, and Russo and Zadrazil with their mothers.
Adidas’ CHAMPION THE GIRLS initiative is a powerful testament to the brand’s long-term commitment to helping make football equal, enabling access, equity, and safety for all who want to play. The brand works collaboratively with fellow changemakers on the journey to achieving fairness in sports. By inspiring the next generation of women and girls in football, adidas is creating a space at grassroots level, through to the top of women’s club football, to help make sport equal.
For more adidas news: Football | adidas News Site
Source: adidas
Senior Pickleball Report
Pickleball Kingdom’s California Expansion Starts in Roseville; Sleeves SPR Has Full Details
West Coast pickleball players could see more indoor options soon as Pickleball Kingdom’s California Expansion becomes statewide. The first club opens in Roseville with 11 indoor courts.
SACRAMENTO, Calif. — Pickleball Kingdom, which calls itself the world’s largest indoor pickleball entity, announced a landmark agreement to develop locations across California, with multi-unit franchisees Parminder and Komal Saini leading the statewide expansion.
Pickleball Kingdom’s California Expansion
The company said demand is rising across the Bay Area, Sacramento, Los Angeles, Orange County, San Diego County, and the Inland Empire, and that future clubs are expected to include professional-grade indoor courts, coaching and clinics for all skill levels, youth development programs, leagues and tournaments, a pro shop, and social areas.
The first California location is set to open in Roseville with grand opening activities the weekend of March 28. The club will feature 11 professional-grade indoor courts across approximately 32,900 square feet at 10251 Fairway Drive, Roseville, CA 95678.
For more context on the announcement and what the rollout could mean for California players, Sleeves Senior Pickleball Report published a full write-up here: https://sleeves-spr.com/pickleball-kingdom-announces-major-california-expansion-first-club-opens-in-roseville/Pickleball Kingdom also said it is seeking additional franchise partners in California. More information is available at https://pickleballkingdom.com/franchise/
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
Sports
Sports Facilities Companies Acquires RCI Sports Management
The Sports Facilities Companies has acquired RCI Sports Management, enhancing its national presence and services in sports tourism and venue operations. This acquisition adds properties in Texas and Kansas, focusing on improving facility performance and revenue generation through integrated marketing and standardized systems, reflecting a trend in consolidating sports facility services.
The Sports Facilities Companies has acquired Texas-based RCI Sports Management, a move that expands its national footprint while strengthening its position in sports tourism, venue operations, and economic impact services for municipalities and private owners.
The deal adds RCI-managed properties in Texas and Kansas to the SF Network, including The Refinery Fieldhouse in Garden City, Amarillo Netplex in Amarillo, and Travis Fields at Midtown Park in Bryan. Together, the facilities broaden SFC’s reach in mid-market communities where youth sports, tournaments, and event programming are increasingly tied to hotel stays, visitor spending, and local business activity.
SFC said the acquisition will help accelerate facility performance through integrated marketing, sponsorship sales, standardized operating systems, and expanded event and tourism pipelines. That makes this more than a management deal — it reflects the continued consolidation of sports facility services as operators look to scale revenue generation, improve efficiency, and deliver stronger returns for public and private partners.
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Source
Source: The Sports Facilities Companies via PR Newswire
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Sports
The U.S. Army Names Soldier-Athletes Headed to the 2026 Winter Games in Italy
The U.S. Army says nine WCAP Soldier-athletes and coaches will compete at the 2026 Winter Games in Italy in bobsled, biathlon, Nordic combined and figure skating—showcasing elite fitness, discipline and performance.
The U.S. Army is sending a new group of Soldier-athletes to one of the biggest stages in international sports.
In a Jan. 29, 2026 announcement, the Army said nine Soldier-athletes and coaches will represent the United States at the 2026 Winter Games in Italy, with two additional Soldiers traveling as alternates. The group will compete across bobsled, biathlon, Nordic combined, and pairs figure skating—sports that demand equal parts endurance, precision, and mental toughness.
Who’s representing the Army at the 2026 Winter Games
According to the release, the Army’s lineup of Soldier-athletes and coaches includes:
Competing and coaching in Italy
- Lt. Col. Chris Fogt (Bobsled Head Coach)
- Lt. Col. Garrett Hines (Bobsled Coach)
- Sgt. 1st Class Shauna Rohbock (Bobsled Coach)
- Sgt. Frank Del Duca (Bobsled)
- Spc. Azaria Hill (Bobsled)
- Staff Sgt. Deedra Irwin (Biathlon)
- Spc. Sean Doherty (Biathlon)
- Sgt. Ben Loomis (Nordic Combined)
- Pvt. Spencer Howe (Pairs Figure Skating)
Alternates
- Cpl. Hakeem Abdul-Saboor (Bobsled Alternate)
- Spc. Dana Kellogg (Luge Doubles Alternate)
Soldier first, athlete always
The Army emphasized that WCAP athletes remain full-time Soldiers while training and competing at the elite level. Brig. Gen. Matthew Braman, the Army’s Chief Marketing Officer, said the same traits built through military service—discipline, mental agility, teamwork, and readiness—translate directly into high-level athletic performance.
“Even when competing at the highest level, these athletes are U.S. Army Soldiers first,” Braman said in the release, adding that they’re trained to be “tactically and technically proficient” and prepared to perform in any environment.
What is the World Class Athlete Program (WCAP)?
The Soldier-athletes train and serve through the U.S. Army World Class Athlete Program (WCAP), which supports top-ranked Soldiers competing at the international level. WCAP provides coaching, facilities, and training resources while ensuring Soldiers maintain their readiness and complete mandatory Army requirements.
While WCAP was officially established in 1997, the Army says it has been training Soldier-athletes for more than 75 years. Over that span, the Army has sent more than 600 Soldier-athletes to compete on the world stage, earning more than 120 medals across summer and winter sports.
Italy adds a layer of Army history
This year’s Winter Games location also carries historical meaning for the Army. The release points to World War II, when the 10th Mountain Division—an elite unit trained for mountain warfare—climbed Riva Ridge in northern Italy in a mission that helped shift momentum in the war.
After returning home, many Soldiers from the 10th Mountain Division helped build the foundation of the American ski industry by establishing ski resorts and ski schools across the U.S.—a legacy that still shows up in winter sports culture today.
Braman called the upcoming Games “a unique moment” to honor both the Army’s history in alpine terrain and its long-standing presence in elite athletics.
What to Watch For
- Biathlon conditioning: How Soldier-athletes balance endurance output with shooting precision under fatigue.
- Bobsled power and speed: Starts win races—watch for explosive sprint mechanics and teamwork on push phases.
- Nordic combined workload: One of the toughest mixes in sport; look for training insights on strength-to-weight and aerobic capacity.
- Recovery and readiness: How WCAP athletes manage sleep, mobility, and injury prevention while staying Soldier-ready.
- Italy’s alpine backdrop: The region’s mountain history adds context—and pressure—for performance in cold, high-demand environments.
Learn more
For more information about the U.S. Army and opportunities like WCAP, the release directs readers to GoArmy.com, including GoArmy.com/world-class-athlete-program.
Source: U.S. Army (PRNewswire), Jan. 29, 2026
Related External Links
- U.S. Army World Class Athlete Program (WCAP) – Overview of how Soldier-athletes train and compete at the elite level.
- GoArmy.com – Learn more about U.S. Army opportunities and careers.
- Team USA – Athlete news, sport profiles, and updates across Olympic and Paralympic disciplines.
- Olympics.com – Official Winter Games coverage, schedules, and sport explainers.
- International Ski and Snowboard Federation (FIS) – Rules, rankings, and event info for Nordic disciplines, including Nordic combined.
- International Bobsleigh & Skeleton Federation (IBSF) – Bobsled and skeleton sport info, events, and athlete resources.
- International Biathlon Union (IBU) – Biathlon news, event calendars, and performance insights.
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