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Alpine Continues to Invest in Alpine Park with the First AI Character Integration on Roblox

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AUBURN HILLS, Mich., Aug. 15, 2023 /PRNewswire/ — Following the launch of “Alpine Park” on Roblox in May, Alps Alpine North America, Inc. (“Alpine”) continues to invest in the virtual world and younger fan base by adding a new AI (artificial intelligence) character integration to the game experience. Designed in collaboration with Inworld AI, Trigger XR, and Stage3 Agency, Alpine is the first commercialized brand to launch this feature on Roblox.

Alpine Continues to Invest in Alpine Park with the First AI Character Integration on Roblox

“We’re no stranger to having ‘firsts’ in the car audio industry, but now we’re excited to be the first commercialized brand to introduce an AI Character integration on the Roblox platform,” said Mike Anderson, Executive Director of the Alpine Brand Aftermarket Division at Alps Alpine North America, Inc. “This feature will be instrumental in engaging with the younger generation and provides them with a unique opportunity to learn about the Alpine brand in a more casual and approachable environment that’s tailored to their interests.”

The new integration, powered by Inworld AI, a developer platform for AI characters, allows users to chat with NPCs (non-playable characters) modeled after an Alpine “Brand Specialist” and an Alpine “Fandom Enthusiast.” The characters are preprogrammed to discuss Alpine’s product story and fandom using custom knowledge bases and distinct personalities designed to align with the Alpine brand.

Alpine Continues to Invest in Alpine Park with the First AI Character Integration on Roblox

The Alpine Brand Specialist, “Cohen,” represents the Alpine brand and is a wealth of product, tech, and service knowledge. His main objective is to educate users on the brand, help them feel empowered in their purchase decisions, and visit their local Alpine Authorized Retailer.

The Alpine Fandom Enthusiast, “Carlos,” is a longtime lover of the Alpine brand who enjoys an active weekend lifestyle. Donning the iconic Alpine “Chiclet” tee (available for purchase on the Alpine website www.alpine-usa.com), his main objective is to meet and engage with fellow Alpine fans and share their enthusiasm for the products and services of the brand.

In addition to providing a unique brand experience for the younger generation, the launch of this feature positions Alpine for future retail opportunities on and off the platform.

“Trigger XR is so excited to work with Alpine on this groundbreaking Roblox launch,” said Jason Yim, Founder and CEO of Trigger XR. “Not only will we be creating a fun and engaging playground and a showcase of Alpine’s products and personality, but it will also be the world’s first commercialization of Inworld’s AI character platform into Roblox. We believe this pioneering approach – applying character AI from the games industry to solve retail challenges – will set an early blueprint for both virtual and physical shopping experiences in the near future.”

Users can find the characters in Alpine Park on the “showroom” floor near the Alpine demo vehicles.

Roblox is a mass multiplayer platform with over 200 million active users each month and can be accessed online on a computer or PC, a smartphone via Google Play or the App Store, an Xbox gaming system, or a VR headset. Alpine Park can be found by searching “Alpine Park” on the Roblox platform or at https://www.roblox.com/games/12956278832/Alpine-Park.

Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators, and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.

Inworld AI is a developer platform for building AI characters. Inworld goes beyond large language models (LLMs) and adds performance, configurable safety, knowledge, memory, narrative controls, multimodality, and more. The company focuses on enabling character-based interactions for immersive experiences like video games, brand activations, and training simulations. Inworld is backed by top-tier investors including Intel Capital, Microsoft’s M12 fund, BITKRAFT Ventures, Kleiner Perkins, Founders Fund, Disney Accelerator, and Epic MegaGrants.

Trigger XR is the world’s most experienced XR developer and agency. For over 14 years, they’ve been strategizing, building, and running AR, VR, XR and immersive experiences for the world’s top brands, including Disney, Verizon, LEGO, the NBA, the PGA TOUR, Nike, Sony, Starbucks and Molson Coors, along with premium entertainment IP including Spider-Man, Star Wars, Avengers, Jurassic World, and more. Trigger XR is also exclusive early development partners with Niantic, Qualcomm, Snap, Meta, Adobe, and Google, as well as premier partners with 8th Wall and Unity. For more information about Trigger XR, visit www.triggerxr.com.

SOURCE Alps Alpine North America, Inc.

Entertainment

Sleeves Senior Pickleball Report: Bread & Butter Loco Paddle Review with Hot Sauce Bonus!

“Dive into the latest episode of Sleeves Senior Pickleball Report as Michael Sleeves Sliwa reviews the Bread & Butter Loco paddle and its hot sauce perk!”

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“Sleeves Senior Pickleball Report: Bread & Butter Loco Paddle Review and Hot Sauce Bonus!”

In the latest episode of Sleeves Senior Pickleball Report, Michael Sleeves Sliwa takes a swing at reviewing the Bread & Butter Loco paddle, stirring up excitement among pickleball enthusiasts. Delving into the intricate details, Sliwa dissects the paddle’s performance, maneuverability, and overall impact on the game. Beyond the technical analysis, he sheds light on the enticing promotional perks that come with purchasing a paddle from Bread and Butter. Notably, the Loco Paddle steals the spotlight by offering a unique incentive—a complimentary bottle of hot sauce. This fiery addition adds a flavorful twist to the purchase, making it an appealing choice for players looking to spice up their game on and off the court. With Sleeves’ expert insights and the sizzle of hot sauce, the Bread & Butter Loco paddle emerges as a must-have accessory for pickleball aficionados seeking both performance and piquancy.

Check out Bread & Butter and get 10% off your purchase: 

https://breadbutterpickleballco.sjv.io/213j6A


Sleeve’s SPR on the web:

Sign up for the SPR Newsletter and get news and episode release info right into your inbox: https://stmdailynews.com/sleeves-senior-pickleball-report/sleeves-spr-newsletter-sign-up/

Merch links and affiliate links…

Crown Pickleball: Get 15% off your purchase by using my discount code: MICHAELSLIWA15

https://crownpickleball.store/michaelsliwa

Wickle Elite 1: A Game-Changing Pickleball Paddle

Describing the paddle as a game-changer, Sliwa went as far as suggesting that the sport itself should consider rebranding to “Wickleball” in honor of this groundbreaking equipment. With a low price tag that won’t leave your wallet in a pickle, the Wickle Elite 1 promises to elevate your pickleball experience without breaking the bank.

Check out the Wickle product line and get 10% off your purchase ( use the code sleeves10): https://wicklesports.com?sca_ref=4259414.aeWn90ZVTe

Visit Miles Jane and get $15 off by using code SLEEVES15OFF when you make a purchase.

https://milesjane.com

MilesJane on Instagram: https://www.instagram.com/milesjane_pickleball/

#PickleballFashion

Discover the newest apparel and accessories for the Senior Pickleball Report by SLEEVES, now available through Santa Barbara Happy! Use the discount code: Sleeve10 for 10% off.

PiklNation: We believe that pickleball is not just a game, but a lifestyle. Our mission is to add joy, style, and humor to the pickleball community. https://www.piklnation.com/

Check out Bread & Butter and get 10% off your purchase: 

https://breadbutterpickleballco.sjv.io/213j6A

Picklin is revolutionizing pickleball practice with The Dink Net! Improve your dink game and revolutionize your practice with this portable net that sets up in under 60 seconds. Perfect for practicing your skills anywhere, The Dink Net enhances muscle memory and helps you become an expert player faster. Picklin is dedicated to enhancing your game with innovative products, ensuring your transition into pickleball is smooth and enjoyable. 

Use code SENIORPICKLEBALLREPORT for 10% off your entire order. Elevate your pickleball experience with Picklin! https://startpicklin.com/seniorpickleballreport 

Fitville is offering a discount to you, the viewers of Sleeve’s SPR… Use this code to get 30% off:   SPR30

https://shareasale.com/r.cfm?b=2368754&u=3121769&m=100007&urllink=&afftrack=

Check out PCKL’s paddle lineup: PCKL IS OFFERING A DISCOUNT TO YOU, THE VIEWERS OF SLEEVE’S SPR… USE CODE PBREPORT15 FOR 15% OFF! HTTPS://SDQK.ME/EFKFEIAN/2KWQYP23

Learn about the R.A.W. (Reign and Win) Excluder 1, a fantastic paddle that supports non-profit bee farmers and contributes to preserving bees. Use the promo code “Reign10” to get a 10% discount on your purchase. Let’s work together to save the bees, who play a vital role in sustaining life on our planet. Click the link below to find out more about this product.

SPR Shirts and merch: https://stm-store.online/spr-merchand...

Just Paddles https://www.justpaddles.com/?rfsn=660...

#pickleball 

#seniorpickleball

#pickleballislife

Social Links:

SPR on Facebook: https://www.facebook.com/profile.php?...

SPR on WEB https://stmdailynews.com/sleeves-seni...

SPR on Instagram: https://www.instagram.com/seniorpickl...

SPR on TikTok 

twitter: https://twitter.com/SeniorPBReport

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Insights from NPL Player Paul Zickert: A Journey into Professional Pickleball

Dive into the world of professional pickleball with NPL player Paul Zickert as he shares his journey and insights on the Sleeves Senior Pickleball Report.

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Sleeves chats with National Pickleball League player Paul Zickert.

In the latest episode of Sleeves Senior Pickleball Report, viewers were treated to an insightful conversation between host Michael Sleeves Sliwa and National Pickleball League player Paul Zickert. Zickert, opened up about his journey into professional pickleball, shedding light on the dedication and hard work required to reach the top echelons of the sport.

Listeners gained valuable insights into the dynamics of the National Pickleball League and the experience of playing on an NPL team, as Zickert shared anecdotes and reflections from his own career. From the thrill of competition to the camaraderie among teammates, Zickert’s passion for the game shone through, inspiring both seasoned players and newcomers alike.

Whether you’re a pickleball enthusiast or simply curious about the world of competitive sports, this episode is a must-listen, offering a glimpse into the heart and soul of professional pickleball. Tune in and get ready to be inspired by the stories of dedication, perseverance, and love for the game.

Sleeve’s SPR on the web:

https://stmdailynews.com/sleeves-senior-pickleball-report/

Sign up for the SPR Newsletter and get news and episode release info right into your inbox: https://stmdailynews.com/sleeves-senior-pickleball-report/sleeves-spr-newsletter-sign-up/

Merch links and affiliate links…

Crown Pickleball: Get 15% off your purchase by using my discount code: MICHAELSLIWA15

https://crownpickleball.store/michaelsliwa

Wickle Elite 1: A Game-Changing Pickleball Paddle

Describing the paddle as a game-changer, Sliwa went as far as suggesting that the sport itself should consider rebranding to “Wickleball” in honor of this groundbreaking equipment. With a low price tag that won’t leave your wallet in a pickle, the Wickle Elite 1 promises to elevate your pickleball experience without breaking the bank.

Check out the Wickle product line and get 10% off your purchase ( use the code sleeves10): https://wicklesports.com?sca_ref=4259414.aeWn90ZVTe

Visit Miles Jane and get $15 off by using code SLEEVES15OFF when you make a purchase.

https://milesjane.com

MilesJane on Instagram: https://www.instagram.com/milesjane_pickleball/

#PickleballFashion

Discover the newest apparel and accessories for the Senior Pickleball Report by SLEEVES, now available through Santa Barbara Happy! Use the discount code: Sleeve10 for 10% off.

PiklNation: We believe that pickleball is not just a game, but a lifestyle. Our mission is to add joy, style, and humor to the pickleball community. https://www.piklnation.com/

Check out the Bread & Butter Filth and get 15% off your purchase ( use the code SleevesPBR): 

https://breadbutterpickleballco.sjv.io/213j6A

Picklin is revolutionizing pickleball practice with The Dink Net! Improve your dink game and revolutionize your practice with this portable net that sets up in under 60 seconds. Perfect for practicing your skills anywhere, The Dink Net enhances muscle memory and helps you become an expert player faster. Picklin is dedicated to enhancing your game with innovative products, ensuring your transition into pickleball is smooth and enjoyable. 

Use code SENIORPICKLEBALLREPORT for 10% off your entire order. Elevate your pickleball experience with Picklin! https://startpicklin.com/seniorpickleballreport 

Fitville is offering a discount to you, the viewers of Sleeve’s SPR… Use this code to get 30% off:   SPR30

https://shareasale.com/r.cfm?b=2368754&u=3121769&m=100007&urllink=&afftrack=

Check out PCKL’s paddle lineup: PCKL IS OFFERING A DISCOUNT TO YOU, THE VIEWERS OF SLEEVE’S SPR… USE CODE PBREPORT15 FOR 15% OFF! HTTPS://SDQK.ME/EFKFEIAN/2KWQYP23

Learn about the R.A.W. (Reign and Win) Excluder 1, a fantastic paddle that supports non-profit bee farmers and contributes to preserving bees. Use the promo code “Reign10” to get a 10% discount on your purchase. Let’s work together to save the bees, who play a vital role in sustaining life on our planet. Click the link below to find out more about this product.

SPR Shirts and merch: https://stm-store.online/spr-merchand...

Just Paddles https://www.justpaddles.com/?rfsn=660...

#pickleball 

#seniorpickleball

#pickleballislife

Social Links:

SPR on Facebook: https://www.facebook.com/profile.php?...

SPR on WEB https://stmdailynews.com/sleeves-seni...

SPR on Instagram: https://www.instagram.com/seniorpickl...

SPR on TikTok 

twitter: https://twitter.com/SeniorPBReport

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Stagwell (STGW) Agencies 72andSunny, Allison, Anomaly, Colle McVoy, Doner, HUNTER, KWT Global and Team Epiphany Drive Big Game Moments On and Off the Field

Three Spots Take Top 10 Honors from Ad Age, Adweek USA Today Ad Meter

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NEW YORK and LAS VEGAS /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is proud to represent six national in-game advertisements in this year’s Super Bowl LVIII, for clients including Bud Light, Budweiser, E*Trade, National Football League (NFL), Paramount+ and United Airlines. Additionally, several Stagwell agencies led Big Game activations on the ground for brands including Don Julio, Grand Marnier, and Lovesac.

“Once again, our agencies have delivered and supported Big Game spots with Big C creative thinking,” said Stagwell Chairman and CEO Mark Penn. “The power and cultural impact of sports was on full-on display during Super Bowl 58 – from streaming services to social media to local and national TV to on-the-ground stunts and experiences. I look forward to Stagwell continuing to drive special moments like these as we prepare to host Sport Beach, our flagship activation at Cannes Lions 2024, this June.”

The Big Plays

  • Bud Light “Easy Night Out” – Anomaly continues its tradition of leading Bud Light’s Super Bowl spot this year. The beer brand doubled down on its lighthearted humor and introduced a new character into the Bud Light universe, The Bud Light Genie, who makes a night out with friends easy to enjoy, with help from familiar faces including NFL Hall of Famer Peyton Manning, singer and rapper Post Malone, and UFC CEO Dana White.  
  • E*Trade “Get in the Game” – The iconic E*Trade Baby is back in 72andSunny’s latest campaign in which the babies go head-to-head with their parents in a hilariously competitive pickleball match up. The spot took the #9 spot in Adweek’s Best Super Bowl Ads of 2024 list.
  • NFL “Born to Play” – 72andSunny’s latest campaign with the NFL pays tribute to the league’s growing global initiatives and focus on developing local talent. The upbeat ad features three top NFL stars, Saquon Barkley (New York Giants), Justin Jefferson (Minnesota Vikings) and Cameron Jordan (New Orleans Saints), busting a move through downtown Accra, the capital city of Ghana. It was crowned #5 by viewers in the USA Today Ad Meter and in Ad Age’s 2024 Ad Review. 72andSunny also ran two other spots for the NFL: “Tackle Bullying” and “Mental Game.”
  • Paramount+ “Nobody Watches Like U.S.” – 72andSunny calls attention to the European version of football in this comedic campaign in partnership with Paramount+ and CBS Sports. The spot welcomes the UEFA Champions League season, which kicks off just two days after Super Bowl LVIII. The ad salutes American viewers and their dedication to tuning into their favorite UEFA teams, no matter the time or day.

More Primetime Moves

  • Ally Financial “Saving for that Ad” – With Anomaly’s help, Ally aired a 30-second spot on Paramount+ during the Big Game. In line with their brand messaging around saving and being smart with your money, the ad spotlighted how consumers can use Ally to help save for things you might see appear in the Super Bowl.
  • Frank’s Red Hot “Frank’s It With Jason Kelce”  Colle McVoy worked with Frank’s RedHot to partner with a Jason Kelce for brand-to-brand conversations during the Super Bowl via social.
  • MedStar Health “His Ankle” – Doner developed new work for MedStar Health, an $8 billion health system operating in Washington D.C., Maryland, and Virginia. The first video in the campaign aired locally during the Big Game, which builds upon the MedStar Health brand promise, “It’s how we treat people,” and employs a cumulative tale storytelling technique to reveal the positive impact MedStar Health’s care has on people.
  • Paramount+ “Super Goat” – 72andSunny developed a light-hearted pre-Super Bowl promotional ad for Paramount+, which is making it easy for fans in the U.S. to tune into their favorite Champions League team games this year.
  • United Airlines Believing Changes Everything” – Not one, not two, not three, but six regional big game spots from 72andSunny, United’s AOR, highlighted United’s decision to eliminate change fees on flights. Kyle Chandler, widely recognized as football coach Eric Taylor in “Friday Night Lights,” stars in the campaign, reciting messages made personal for football fans of various NFL teams. The spots ran in five local TV spots as well as one for the general market, in addition to social media.

Off the Field Positioning

  • Budweiser x Allison – Allison supported the launch of Budweiser’s fourth Super Bowl commercial, “Old School Delivery,” which marks the iconic Clydesdales’ exciting return to the Big Game.
  • Diageo x HUNTER – In a first-of-its-kind projection stunt executed by HUNTER, Diageo brand Tequila Don Julio lit the way into Super Bowl weekend in a big way. The brand turned the landmark STRAT hotel into a 1,149-foot-tall bottle of Tequila Don Julio 1942.
  • Danone x HUNTER – Danone brand STōK Cold Brew Coffee is all about bold moves, and this past Sunday, the brand unveiled its first-ever Big Game ad shamelessly challenging traditional American football culture. The new spot reveals that Stok is the cold brew coffee that fuels Ryan Reynolds and Rob McElhenney’s Wrexham AFC mascot, Wrex the Dragon, portrayed by Sir Anthony Hopkins. The HUNTER team is amplifying the creative in press.
  • Grand Marnier x Team Epiphany – Team Epiphany partnered with Grand Marnier to produce Magic Johnson’s Mount Rushmore Super Bowl Party at the brand–new Fontainebleau Hotel in Las Vegas. A–list guests enjoyed multiple photo moments, signature Grand Marnier cocktails and music by Just Dimy.
  • Lovesac x KWT Global – KWT Global and Lovesac teamed up with Creative Artists Agency for the second year in a row to offer their esteemed roster of athletes a moment of relaxation during Super Bowl weekend. Within a private Palazzo suite, CAA athletes were able to take advantage of ‘Hydration Stations’ equipped with Hyperice recovery devices and IV’s — all from the comfort of a Lovesac SuperSac and Footsac blanket.

More details on how Stagwell showed up at Super Bowl 58 here.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture–moving creativity with leading–edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

SOURCE Stagwell Inc.

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