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amusement and theme parks

Amusement Park Giants Cedar Fair and Six Flags Merge, Creating $8 Billion Company

Amusement park giants Cedar Fair and Six Flags merge to create a $8B company, offering thrilling entertainment experiences and diverse attractions.

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Funny people riding roller coaster with sun light

In a groundbreaking move, amusement park giants Cedar Fair and Six Flags Entertainment Corporation have announced a “merger of equals” that will create a combined company valued at approximately $8 billion. This merger will solidify their position as one of the largest amusement park companies in North America, boasting a portfolio of 27 amusement parks, 15 water parks, and 9 resort properties across the United States, Canada, and Mexico.


Great America owner Cedar Fair and Six Flags to merge

Notable attractions included in this merger are the beloved Knott’s Berry Farm and Six Flags Magic Mountain in California. With shared entertainment partnerships and intellectual property rights for iconic brands like DC Comics and Looney Tunes, the newly formed company is set to deliver even more engaging experiences for guests.

This merger is expected to generate significant cost savings and synergies, with an estimated $120 million in savings within two years of closing the deal. Cedar Fair shareholders will own a majority stake of approximately 51.2%, while Six Flags shareholders will own around 48.8% of the combined company.

Richard Zimmerman, President and CEO of Cedar Fair, will lead the combined company, while Selim Bassoul, President and CEO of Six Flags, will assume the role of Executive Chairman of the board of directors. Both leaders expressed excitement about the merger and highlighted the shared commitment to providing thrilling experiences for consumers.

The merger is anticipated to be finalized in the first half of 2024, paving the way for an exciting new chapter in the amusement park industry. Guests can look forward to an expanded and diverse array of attractions and entertainment as these two iconic companies join forces.

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amusement and theme parks

10,000-room Crystal Lagoons Project Opens in Orlando Just Steps From Disney World

***The most visited destination in the U.S. offers a wide range of entertainment but lacks a beach. This development will make up for this with a crystalline lagoon and white sandy beaches.

***The complex features the first Conrad hotel in Orlando and consolidates the presence of the multinational in the hospitality industry.

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MIAMI /PRNewswire/ — More than 10,000 rooms will surround the lagoon powered by Crystal Lagoons® technologyrecently inaugurated in the United States. It is located just steps from Disney World and Universal Studios in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually.  This city offers a wide range of entertainment options but lacks a beach, an issue remedied in this great development with a crystalline lagoon of the multinational innovation company founded by the scientist Fernando Fischmann.

Crystal Lagoons brings beach life to Orlando with an 8-acre crystalline lagoon at the Evermore Orlando Resort

The lagoon forms part of the Evermore Orlando Resortone of the largest tourism projects in Florida. The large 8-acre body of water with extensive beaches breaks the hotel paradigm by providing truly superior standards and consolidates the presence of Crystal Lagoons in the hospitality and entertainment industry.

Surrounding the lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, as well as a variety of homes, villas and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history.

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. Conrad, one of the world’s leading hotel chains, understood this and decided to make a qualitative leap with respect to the existing offer in the most touristic area of the U.S.,” said Iván Manzur, Senior Vice President of Sales of Crystal Lagoons US Corp.

The United States is the main operation of Crystal Lagoons worldwide, with more than 275 projects at different stages of development and negotiation. Among the most important are Aqua, Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, and Southshore Bay. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas, stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

About Crystal Lagoons

Crystal Lagoons is a U.S.-based multinational that developed a technology allowing crystalline lagoons of unlimited sizes to be built and maintained at low cost anywhere. It has more than 1,000 projects at various stages of development and negotiation worldwide.

With over 3,000 patents in 160 countries, its sustainable amenities use up to 100 times fewer chemicals and only 2% of the energy required by conventional swimming pools. Bureau Veritas verified the technology’s efficient water use, concluding that a 1-Ha/2.5-ac. lagoon utilizes 33 times less water than a golf course and 40% less water than a park of the same size. Crystal Lagoons® amenities can use sea, fresh, and brackish water, which is abundant and has no other use.

Contact: press@crystal-lagoons.com  

SOURCE Crystal Lagoons

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amusement and theme parks

Crystal Lagoons Expands Public Access Lagoons™ Projects in Texas Through Joint Ventures

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HOUSTON /PRNewswire/ — Crystal Lagoons, a multinational company that patented the technology that allows building and maintaining turquoise-water lagoons of unlimited size at a very low cost, today announces a pivotal milestone in Texas. By executing a master agreement with the Lagoon Development Company, Crystal Lagoons plans to develop four Public Access Lagoons™ projects, also known as PAL™ developments, slated to open between 2024 and 2026.


This agreement will be implemented through joint ventures between the two companies. Crystal Lagoons, a company founded by scientist Fernando Fischmann, will contribute its invaluable intellectual property rights associated with its state-of-the-art technology, owning a percentage of the companies’ shares. Lagoon Development Company will have exclusivity in the Houston market, spanning the entire MSA. Other areas of the United States are also being evaluated for additional projects under the same model.

Lagoon Development Company is formed by renowned real estate developers who already have other successful projects that include the Crystal Lagoons® amenity.  Each of the new facilities will involve an investment of approximately US$50 million.

“The experience of crystalline waters, white sandy beaches, and numerous activities in a PAL™ development is what attracts people from far and wide and what makes it a truly successful destination,” said Uri Man, CEO of The Lagoon Development Company. “This is precisely why we have chosen to partner with Crystal Lagoons.”

“These joint ventures allow us to expand our PAL™ projects into strategic areas, and with them, Crystal Lagoons will total more than 70 projects in different stages of development and negotiation in Texas. Among them are notable successes developments such as Lago Mar, Windsong Ranch, Balmoral, Hyatt Regency Hill Country Resort San Antonio, and Sunterra”, said Iván Manzur, Senior VP of Sales at Crystal Lagoons US Corp. 

The United States is the world’s main market for Crystal Lagoons, with more than 275 projects in different stages of development or negotiation.  Texas has a significant presence, surpassing Florida, California, North and South Carolina, Georgia, and Alabama, with multiple projects, including the Crystal Lagoon amenity.

PAL™ projects offer public access for an entrance fee, providing visitors with a delightful experience centered around a large lagoon powered by Crystal Lagoons® technology, suitable for swimming and water sports and surrounded by white sand beaches. It will also be covered by hotels, residential areas, retail, restaurants, recreational, and entertainment activities.

About Crystal Lagoons

Crystal Lagoons is a US-based company that has developed a technology allowing crystalline lagoons of unlimited sizes to be built and maintained anywhere at very low costs.

With over 2,500 patents in 160 countries, its sustainable amenities use up to 100 times fewer chemicals and only 2% of the energy required by conventional swimming pools. Bureau Veritas verified the technology’s efficient water use, concluding that a 1-Ha/2.5-ac lagoon utilizes 33 times less water than a golf course and 40% less water than a park of the same size. Crystal Lagoons® amenities can use sea, fresh, and brackish water, which is abundant and has no other use.

About The Lagoon Development Company

The Lagoon Development Company develops, operates, and owns the ticketed access component of large-scale crystalline lagoons for swimming and watersports.  The company contributes to the design, financial feasibility, capitalization, and bottom line profitability of several lagoon-anchored projects in different stages of planning, construction, and operation, including a 2-acre lagoon at Balmoral, the first lagoon to be approved for swimming in the U.S. and a 12-acre lagoon at Lago Mar, the largest in Texas.  The company has four additional lagoons in development in Iowa Colony, Cypress, Magnolia, and Dayton, Texas.  The Lagoon Development company also provides various consulting services for 3rd party land developers. More information is available at LagoonDevelopment.com.

Contact: press@crystal-lagoons.com

SOURCE Crystal Lagoons

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amusement and theme parks

Altitude Trampoline Park Announces Mike Stout as Vice President of Franchise Development

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Premier Family-Friendly Entertainment Destination Expands Leadership Team to Strengthen Franchise
Development Operations and Spearhead Growth

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DALLAS /PRNewswire/ — Altitude Trampoline Park, the leading family-friendly entertainment franchise, has announced the appointment of Mike Stout as the company’s Vice President of Franchise Development, effective immediately. In this role, Stout will utilize his extensive experience to lead the brand’s franchise recruitment, real estate, and construction initiatives.

“With our former Vice President of Development, Robert Morris, bringing his talents to Altitude’s newest sister brand, The Pickle Pad, we saw the perfect opportunity to bring Mike’s impressive track record and invaluable expertise to the brand. Altitude is nearing 100 locations globally, and we believe Mike’s skills will be instrumental in growing our franchise recruitment initiatives,” said Mike Rotondo, CEO of Altitude Trampoline Park. “The past several years has consisted of remarkable momentum, and to align with our ongoing development, it is crucial for us to expand our leadership team with industry experts, like Mike. He is a seasoned leader known for delivering strong business results and fostering meaningful connections with franchisees, and we’re eager to bring his strategic vision for growth to Altitude.”

Bringing more than three decades of domestic and international franchising experience, Stout has a history of implementing successful growth strategies. His leadership has played a key role in the opening of over 1,500 units spanning multiple continents and industries. Prior to Altitude, Stout held senior franchise and business development roles with companies including Shipley Do-Nuts, Save-A-Lot Food Stores, Papa John’s, Carl’s Jr. and Hardee’s. An expert in the franchise industry, Stout has led development teams in the areas of growth initiatives, franchise recruitment, site selection, and construction. Stout will bring his expertise to Altitude to assist in refining the brand’s growth strategies as the brand continues to expand worldwide.

“I am honored to join Altitude’s exceptional team and to work closely with the brand’s current and prospective franchisees. 2023 was a pivotal year for Altitude, with 25 deal signings, and we are already gaining notable momentum in 2024 with 12 planned park openings,” said Mike Stout. “Altitude’s business model provides an enticing investment opportunity for franchise candidates, offering safe, family-fun attractions, a diversified mix of revenue streams including its membership program and private event packages, and significant growth potential across the nation. I believe Altitude presents a strong value proposition, and I look forward to working with new franchise candidates who are passionate about being involved in their communities and providing a go-to destination for family-friendly fun.”

Altitude Trampoline Park is owned by Indoor Active Brands, a platform company that focuses on indoor entertainment concepts. Most recently, Indoor Active Brands announced the launch of its latest brand, The Pickle Pad, an indoor pickleball playground featuring a chef-inspired restaurant, bar, and yard games for all ages. Established by NRD Capital, Indoor Active Brands utilizes industry experience in the family entertainment and restaurant industries to support and assist its franchisees.

The brand is actively seeking qualified candidates to help grow its footprint throughout the U.S. in Kansas City, MO, Minneapolis, MN, Las Vegas, NV, Denver, CO, among others. To learn more about franchise opportunities and upcoming store openings, contact Kailee Apodaca at kailee@atphq.com or visit www.altitudefranchise.com.

About Altitude Trampoline Park
Altitude Trampoline Park is a premier family-friendly entertainment destination offering cutting-edge attractions and Party Packages to accommodate all of life’s most meaningful celebrations. Altitude is the home for active family fun! The brand offers children’s birthday party packages and special events, providing two hours of unlimited jump time and access to all of Altitude’s attractions, including trampolines, playgrounds, basketball, dodgeball, interactive games and more. Altitude’s successful $10 Endless Jumps Membership program allows children unlimited access to the brand’s attractions for a fixed price, offering a great way for families to stay together and play together all year long. Nearing 100 locations worldwide, Altitude parks are centrally located and easily accessible, making it the convenient, budget friendly choice for families in 2024. More information can be found at altitudetrampolinepark.com.

About Indoor Active Brands
Indoor Active Brands is a platform company focused on owning and operating franchising concepts in the indoor family entertainment industry. Created by NRD Capital, Indoor Active Brands currently consists of Altitude Trampoline Park and The Pickle Pad. Indoor Active Brands leverages years of experience in the family entertainment and restaurant industries to provide unmatched support for its franchisees. For more information about Indoor Active Brands visit www.indooractivebrands.com. 

SOURCE Altitude Trampoline Park

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