Automotive
AutoMobility LA Launches RACER Creator Awards: Celebrating the New Voice of Automotive Storytelling
AutoMobility LA launches the inaugural RACER Creator Awards on November 20, 2025, celebrating filmmakers, photographers, podcasters, and digital storytellers shaping automotive and motorsports culture. Submissions open now at awards.racer.com.
Last Updated on October 18, 2025 by Daily News Staff
The automotive industry is shifting gears—and this time, it’s not just about horsepower. On November 20, 2025, AutoMobility LA will host the inaugural RACER Creator Awards, presented by Dunlop, marking a pivotal moment where traditional automotive excellence meets the digital-first generation reshaping how we experience cars and motorsports.
Where Red Carpets Meet Racing Culture
The Los Angeles Auto Show and RACER Media & Marketing are partnering to spotlight the filmmakers, photographers, podcasters, and digital storytellers who’ve become the new ambassadors of automotive culture. This isn’t your grandfather’s auto show—it’s a recognition that the future of the industry lives as much on YouTube, TikTok, and Instagram as it does on dealer lots and racetracks.
“AutoMobility LA continues to evolve as a stage for innovation,” said Terri Toennies, president of LA Auto Show. “Hosting the RACER Creator Awards highlights the intersection of creativity, technology, and mobility, uniting the traditional industry with the next generation of automotive storytellers.”
What’s Being Celebrated
The awards recognize excellence across multiple categories:
- Content Creation – Honoring those who craft compelling automotive narratives
- Platform Excellence – Celebrating creators who’ve mastered their chosen medium
- Community Leadership – Recognizing those building engaged, passionate audiences
- Special Recognition – Highlighting unique contributions to automotive culture
Winners will be determined through a combination of expert jury evaluation and fan voting—a fitting approach for an awards program that bridges industry expertise with grassroots enthusiasm.
The Sponsors Driving the Vision
Dunlop steps in as presenting sponsor, reinforcing its deep motorsports roots while embracing the creative culture surrounding performance driving. Meanwhile, KYB brings something special to the arrival experience: the KYB Red Carpet Car Show, open to the public and promising to turn the event’s entrance into a celebration of automotive artistry.
How to Get Involved
Submissions are open now at awards.racer.com, with finalists set to take the stage at AutoMobility LA on November 20. Whether you’re a creator with a growing channel, a photographer capturing track-side moments, or a podcaster breaking down the latest automotive tech, this is your moment.
Why This Matters
Since 1907, the Los Angeles Auto Show has been a bellwether for the industry’s direction. By launching the RACER Creator Awards, the show acknowledges a fundamental truth: the people shaping automotive culture today aren’t just engineers and designers—they’re storytellers with cameras, microphones, and editing software.
The event takes place during AutoMobility LA’s press and industry day, which features vehicle debuts, brand announcements, and thought leadership programming. The public show runs November 21-30 at the Los Angeles Convention Center, including Thanksgiving Day.
For an industry built on motion, this feels like the right next move—celebrating the voices accelerating automotive culture into its next era.
Stay Updated:
Follow the LA Auto Show on Instagram, X, Facebook, and LinkedIn, or visit laautoshow.com and automobilityla.com for the latest news and updates.
Submit Your Work:
Visit awards.racer.com to enter the RACER Creator Awards.
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