Tech
BenQ Expands Display Options for Mac Users and Creative Professionals with Two New Monitor Launches
Last Updated on October 18, 2025 by Daily News Staff
Costa Mesa, CA — BenQ is shaking up the professional display market with two strategic additions that address distinct needs in the creative workspace: a glossy-panel option for Mac enthusiasts and a calibration-equipped powerhouse for color-critical work.
The display technology leader announced the MA270UP—the company’s first glossy screen monitor—alongside the PD2770U, a Designer series model featuring built-in hardware calibration. Both launches signal BenQ’s commitment to removing barriers between professionals and the tools they need to create exceptional work.
Glossy Meets Matte: The MA Series Gets Personal
For years, Mac users have faced a familiar dilemma: their sleek MacBook displays feature glossy screens with vibrant, high-contrast visuals, but most external monitors offer only matte finishes. BenQ’s MA270UP changes that equation.
“We’re giving Mac users the freedom to choose how they see their colors—glossy or matte—without compromising on quality or budget,” said Jeffrey Hsieh, Director and Head of the Consumer Line of Business at BenQ.
The 27-inch MA270UP delivers the same glossy, high-contrast performance Mac users expect from their laptops, complete with rich blacks and saturated colors. But here’s the kicker: it’s priced identically to its matte-paneled sibling, the MA270U, at $549.99. That means your choice comes down to preference, not your wallet.
What Makes the MA270UP Stand Out
Beyond the glossy 4K UHD panel, the MA270UP includes BenQ’s iDevice Color Sync technology, which automatically matches color profiles across Mac devices. Whether you’re editing photos on your MacBook Pro or reviewing video on an external display, you’ll see consistent, accurate color representation.
The monitor’s Mac Color Match feature delivers P3 color gamut coverage—the same wide color space Apple devices use—ensuring faithful reproduction of creative content. Add plug-and-play USB-C connectivity that handles both display and fast charging through a single cable, and you’ve got a setup that’s as clean as it is functional.
Design-wise, the MA270UP mirrors Apple’s minimalist aesthetic with a fully adjustable stand offering tilt, swivel, pivot, and height adjustment. It’s available for pre-order now, with shipments starting late November. A larger 32-inch glossy model, the MA320UP, follows in December for $649.99.
Studio-Grade Precision Without the Studio Budget
While the MA series targets everyday Mac users, the PD2770U is built for professionals who live and die by color accuracy: photographers, videographers, colorists, and design studios.
This is the first Designer series monitor with built-in hardware calibration—a feature that typically requires expensive external devices. The PD2770U’s integrated calibrator automatically fine-tunes the display in minutes, maintaining consistent color fidelity over time without interrupting your workflow.
Built for Teams, Designed for Creators
What sets the PD2770U apart is its Device Management Solution, which uses the monitor’s RJ45 LAN port to synchronize calibration settings across multiple displays. Studios can schedule auto-calibration to run outside working hours on all monitors simultaneously, ensuring every workstation maintains identical color standards without manual intervention.
The color performance is elite: 99% Adobe RGB and DCI-P3 coverage, 100% sRGB and Rec.709, with a DeltaE accuracy rating below 1.5. It’s Pantone Validated, Pantone SkinTone certified, and Calman Verified—credentials that matter when clients expect pixel-perfect results.
The 4K UHD IPS panel (3840 × 2160) supports HDR10 with 400 nits brightness, delivering precise detail and sharp contrast across the full tonal range. Professional connectivity includes USB-C with 90W power delivery, KVM switch functionality, and a USB hub for streamlined multi-device workflows.
BenQ also includes a wireless Hotkey Puck G3 for quick access to input, mode, and calibration controls, plus a magnetic shading hood to block ambient light during color-critical work. The fully adjustable stand supports extended editing sessions without sacrificing comfort.
The PD2770U will be available for pre-order in November and ships in December for $1,699.99—a competitive price point for a monitor with this level of built-in calibration technology.
See It Live at Adobe MAX
Creative professionals attending Adobe MAX 2025 can experience both new monitors firsthand at BenQ’s booth #2826 from October 28-30. Live demos will showcase color accuracy, video editing workflows, and calibration automation. Booth visitors can enter to win prizes including a calibrator, BenQ merchandise, and a PD2770U monitor.
Support That Goes the Distance
BenQ continues to differentiate itself with personalized customer support through virtual 1-on-1 live video sessions. Customers can schedule appointments with BenQ specialists for real-time guidance on product setup, troubleshooting, and technical challenges related to audio, software, and color calibration.
The Bottom Line
BenQ’s dual launch addresses two distinct pain points in the professional display market: Mac users who want their external monitors to match their laptop’s visual experience, and creative professionals who need studio-grade color accuracy without investing in separate calibration equipment.
By pricing the glossy MA270UP identically to its matte counterpart and building calibration directly into the PD2770U, BenQ is removing traditional barriers—both aesthetic and financial—that have forced creators to compromise.
For Mac users seeking seamless integration with their Apple ecosystem, the MA series now offers genuine choice. For professionals whose reputation depends on color accuracy, the PD2770U delivers automated precision that scales from solo creators to multi-workstation studios.
In a market where display technology often forces users to choose between features and budget, BenQ is betting that giving professionals exactly what they need—at prices that make sense—is the smartest play of all.
For more information:
- MA270UP: benq.com/en-us/monitor/home/ma270up.html
- PD2770U: benq.com/en-us/monitor/professional/pd2770u.html
- Adobe MAX 2025 details: benq.com/en-us/campaign/aqcolor-adobemax-2025.html
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CropX Technologies has launched CropX Vision, a new AI-powered vineyard monitoring solution designed to help growers measure vine water stress using a single canopy image.
The new tool uses computer vision and agronomic modeling to estimate leaf water potential from a smartphone photo, giving growers and agronomists a faster and more scalable way to assess plant stress across entire vineyard blocks. The company says the goal is to support better irrigation decisions throughout the growing season.
CropX Vision is available globally on both iOS and Android. The platform is also integrated into the broader CropX application, allowing users to combine canopy-based stress insights with other agronomic data in one place.
According to CropX, the technology offers an in-season alternative to traditional pressure chamber measurements, which can be more time-consuming and limited in sampling range. Instead of relying on specialized equipment, growers can capture a single image in the field and receive plant-level water stress insights.
The product builds on technology originally developed by Tule Technologies, a California-based precision irrigation company acquired by CropX in 2023. Tule’s canopy sensing technology has already been used in California vineyards, and CropX is now expanding that capability to growers worldwide.
CropX says the global release reflects its continued focus on data-driven tools that help growers improve productivity while managing water more efficiently.
CropX Vision is now available for download via the app stores:
- iOS: https://apps.apple.com/nl/app/cropx-vision/id6756921607?l=en-GB
- Android: https://play.google.com/store/apps/details?id=com.cropx.cropx_vision&pcampaignid=web_share
For more information, visit CropX Vision.
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Consumer Corner
Unilever, Google Cloud Strike Five-Year AI Partnership to Reshape Consumer Goods Marketing
Unilever and Google Cloud have announced a five-year partnership aimed at accelerating the consumer goods giant’s digital transformation through AI, cloud infrastructure, and data modernization.
The deal centers on helping Unilever strengthen brand discovery, marketing measurement, and AI-driven customer engagement across its global portfolio, which includes Dove, Vaseline, and Hellmann’s. A major focus is the rise of conversational and agentic commerce, where consumers increasingly discover and shop for products through AI-powered interactions rather than traditional search and browsing.
As part of the agreement, Unilever will migrate its integrated data and cloud platform to Google Cloud, creating what the companies describe as an AI-first digital backbone. That system is intended to help Unilever move faster on demand generation, turn data into actionable insights, and respond more quickly to shifts in the market.
The partnership is built around three pillars:
- Agentic commerce and marketing intelligence
- An integrated data and cloud foundation
- Advanced AI adoption across the business
Unilever leadership framed the move as part of a broader shift in which technology is becoming central to value creation in the fast-moving consumer goods sector. Google Cloud said the collaboration will use advanced AI models, including Gemini, to help modernize business processes and improve agility.
Unilever said it generated €50.5 billion in sales in 2025, operates in more than 190 countries, and reaches 3.7 billion people every day.
What to watch for
- How “agentic commerce” changes consumer brand discovery
- Whether other major CPG companies follow with similar AI-cloud partnerships
- How AI-backed marketing measurement impacts ad efficiency and conversion
Source: PR Newswire / Google Cloud
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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Artificial Intelligence
As OpenAI attracts billions in new investment, its goal of balancing profit with purpose is getting more challenging to pull off
Last Updated on March 23, 2026 by Daily News Staff
Alnoor Ebrahim, Tufts University
OpenAI, the artificial intelligence company that developed the popular ChatGPT chatbot and the text-to-art program Dall-E, is at a crossroads. On Oct. 2, 2024, it announced that it had obtained US$6.6 billion in new funding from investors and that the business was worth an estimated $157 billion – making it only the second startup ever to be valued at over $100 billion.
Unlike other big tech companies, OpenAI is a nonprofit with a for-profit subsidiary that is overseen by a nonprofit board of directors. Since its founding in 2015, OpenAI’s official mission has been “to build artificial general intelligence (AGI) that is safe and benefits all of humanity.”
By late September 2024, The Associated Press, Reuters, The Wall Street Journal and many other media outlets were reporting that OpenAI plans to discard its nonprofit status and become a for-profit tech company managed by investors. These stories have all cited anonymous sources. The New York Times, referencing documents from the recent funding round, reported that unless this change happens within two years, the $6.6 billion in equity would become debt owed to the investors who provided that funding.
The Conversation U.S. asked Alnoor Ebrahim, a Tufts University management scholar, to explain why OpenAI’s leaders’ reported plans to change its structure would be significant and potentially problematic.
How have its top executives and board members responded?
There has been a lot of leadership turmoil at OpenAI. The disagreements boiled over in November 2023, when its board briefly ousted Sam Altman, its CEO. He got his job back in less than a week, and then three board members resigned. The departing directors were advocates for building stronger guardrails and encouraging regulation to protect humanity from potential harms posed by AI.
Over a dozen senior staff members have quit since then, including several other co-founders and executives responsible for overseeing OpenAI’s safety policies and practices. At least two of them have joined Anthropic, a rival founded by a former OpenAI executive responsible for AI safety. Some of the departing executives say that Altman has pushed the company to launch products prematurely.
Safety “has taken a backseat to shiny products,” said OpenAI’s former safety team leader Jan Leike, who quit in May 2024.
Why would OpenAI’s structure change?
OpenAI’s deep-pocketed investors cannot own shares in the organization under its existing nonprofit governance structure, nor can they get a seat on its board of directors. That’s because OpenAI is incorporated as a nonprofit whose purpose is to benefit society rather than private interests. Until now, all rounds of investments, including a reported total of $13 billion from Microsoft, have been channeled through a for-profit subsidiary that belongs to the nonprofit.
The current structure allows OpenAI to accept money from private investors in exchange for a future portion of its profits. But those investors do not get a voting seat on the board, and their profits are “capped.” According to information previously made public, OpenAI’s original investors can’t earn more than 100 times the money they provided. The goal of this hybrid governance model is to balance profits with OpenAI’s safety-focused mission.
Becoming a for-profit enterprise would make it possible for its investors to acquire ownership stakes in OpenAI and no longer have to face a cap on their potential profits. Down the road, OpenAI could also go public and raise capital on the stock market.
Altman reportedly seeks to personally acquire a 7% equity stake in OpenAI, according to a Bloomberg article that cited unnamed sources.
That arrangement is not allowed for nonprofit executives, according to BoardSource, an association of nonprofit board members and executives. Instead, the association explains, nonprofits “must reinvest surpluses back into the organization and its tax-exempt purpose.”
What kind of company might OpenAI become?
The Washington Post and other media outlets have reported, also citing unnamed sources, that OpenAI might become a “public benefit corporation” – a business that aims to benefit society and earn profits.
Examples of businesses with this status, known as B Corps., include outdoor clothing and gear company Patagonia and eyewear maker Warby Parker.
It’s more typical that a for-profit business – not a nonprofit – becomes a benefit corporation, according to the B Lab, a network that sets standards and offers certification for B Corps. It is unusual for a nonprofit to do this because nonprofit governance already requires those groups to benefit society.
Boards of companies with this legal status are free to consider the interests of society, the environment and people who aren’t its shareholders, but that is not required. The board may still choose to make profits a top priority and can drop its benefit status to satisfy its investors. That is what online craft marketplace Etsy did in 2017, two years after becoming a publicly traded company.
In my view, any attempt to convert a nonprofit into a public benefit corporation is a clear move away from focusing on the nonprofit’s mission. And there will be a risk that becoming a benefit corporation would just be a ploy to mask a shift toward focusing on revenue growth and investors’ profits.
Many legal scholars and other experts are predicting that OpenAI will not do away with its hybrid ownership model entirely because of legal restrictions on the placement of nonprofit assets in private hands.
But I think OpenAI has a possible workaround: It could try to dilute the nonprofit’s control by making it a minority shareholder in a new for-profit structure. This would effectively eliminate the nonprofit board’s power to hold the company accountable. Such a move could lead to an investigation by the office of the relevant state attorney general and potentially by the Internal Revenue Service.
What could happen if OpenAI turns into a for-profit company?
The stakes for society are high.
AI’s potential harms are wide-ranging, and some are already apparent, such as deceptive political campaigns and bias in health care.
If OpenAI, an industry leader, begins to focus more on earning profits than ensuring AI’s safety, I believe that these dangers could get worse. Geoffrey Hinton, who won the 2024 Nobel Prize in physics for his artificial intelligence research, has cautioned that AI may exacerbate inequality by replacing “lots of mundane jobs.” He believes that there’s a 50% probability “that we’ll have to confront the problem of AI trying to take over” from humanity.
And even if OpenAI did retain board members for whom safety is a top concern, the only common denominator for the members of its new corporate board would be their obligation to protect the interests of the company’s shareholders, who would expect to earn a profit. While such expectations are common on a for-profit board, they constitute a conflict of interest on a nonprofit board where mission must come first and board members cannot benefit financially from the organization’s work.
The arrangement would, no doubt, please OpenAI’s investors. But would it be good for society? The purpose of nonprofit control over a for-profit subsidiary is to ensure that profit does not interfere with the nonprofit’s mission. Without guardrails to ensure that the board seeks to limit harm to humanity from AI, there would be little reason for it to prevent the company from maximizing profit, even if its chatbots and other AI products endanger society.
Regardless of what OpenAI does, most artificial intelligence companies are already for-profit businesses. So, in my view, the only way to manage the potential harms is through better industry standards and regulations that are starting to take shape.
California’s governor vetoed such a bill in September 2024 on the grounds it would slow innovation – but I believe slowing it down is exactly what is needed, given the dangers AI already poses to society.
Alnoor Ebrahim, Thomas Schmidheiny Professor of International Business, The Fletcher School & Tisch College of Civic Life, Tufts University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
The science section of our news blog STM Daily News provides readers with captivating and up-to-date information on the latest scientific discoveries, breakthroughs, and innovations across various fields. We offer engaging and accessible content, ensuring that readers with different levels of scientific knowledge can stay informed. Whether it’s exploring advancements in medicine, astronomy, technology, or environmental sciences, our science section strives to shed light on the intriguing world of scientific exploration and its profound impact on our daily lives. From thought-provoking articles to informative interviews with experts in the field, STM Daily News Science offers a harmonious blend of factual reporting, analysis, and exploration, making it a go-to source for science enthusiasts and curious minds alike. https://stmdailynews.com/category/science/
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