Tech
BenQ Expands Display Options for Mac Users and Creative Professionals with Two New Monitor Launches
Last Updated on October 18, 2025 by Daily News Staff
Costa Mesa, CA — BenQ is shaking up the professional display market with two strategic additions that address distinct needs in the creative workspace: a glossy-panel option for Mac enthusiasts and a calibration-equipped powerhouse for color-critical work.
The display technology leader announced the MA270UP—the company’s first glossy screen monitor—alongside the PD2770U, a Designer series model featuring built-in hardware calibration. Both launches signal BenQ’s commitment to removing barriers between professionals and the tools they need to create exceptional work.
Glossy Meets Matte: The MA Series Gets Personal
For years, Mac users have faced a familiar dilemma: their sleek MacBook displays feature glossy screens with vibrant, high-contrast visuals, but most external monitors offer only matte finishes. BenQ’s MA270UP changes that equation.
“We’re giving Mac users the freedom to choose how they see their colors—glossy or matte—without compromising on quality or budget,” said Jeffrey Hsieh, Director and Head of the Consumer Line of Business at BenQ.
The 27-inch MA270UP delivers the same glossy, high-contrast performance Mac users expect from their laptops, complete with rich blacks and saturated colors. But here’s the kicker: it’s priced identically to its matte-paneled sibling, the MA270U, at $549.99. That means your choice comes down to preference, not your wallet.
What Makes the MA270UP Stand Out
Beyond the glossy 4K UHD panel, the MA270UP includes BenQ’s iDevice Color Sync technology, which automatically matches color profiles across Mac devices. Whether you’re editing photos on your MacBook Pro or reviewing video on an external display, you’ll see consistent, accurate color representation.
The monitor’s Mac Color Match feature delivers P3 color gamut coverage—the same wide color space Apple devices use—ensuring faithful reproduction of creative content. Add plug-and-play USB-C connectivity that handles both display and fast charging through a single cable, and you’ve got a setup that’s as clean as it is functional.
Design-wise, the MA270UP mirrors Apple’s minimalist aesthetic with a fully adjustable stand offering tilt, swivel, pivot, and height adjustment. It’s available for pre-order now, with shipments starting late November. A larger 32-inch glossy model, the MA320UP, follows in December for $649.99.
Studio-Grade Precision Without the Studio Budget
While the MA series targets everyday Mac users, the PD2770U is built for professionals who live and die by color accuracy: photographers, videographers, colorists, and design studios.
This is the first Designer series monitor with built-in hardware calibration—a feature that typically requires expensive external devices. The PD2770U’s integrated calibrator automatically fine-tunes the display in minutes, maintaining consistent color fidelity over time without interrupting your workflow.
Built for Teams, Designed for Creators
What sets the PD2770U apart is its Device Management Solution, which uses the monitor’s RJ45 LAN port to synchronize calibration settings across multiple displays. Studios can schedule auto-calibration to run outside working hours on all monitors simultaneously, ensuring every workstation maintains identical color standards without manual intervention.
The color performance is elite: 99% Adobe RGB and DCI-P3 coverage, 100% sRGB and Rec.709, with a DeltaE accuracy rating below 1.5. It’s Pantone Validated, Pantone SkinTone certified, and Calman Verified—credentials that matter when clients expect pixel-perfect results.
The 4K UHD IPS panel (3840 × 2160) supports HDR10 with 400 nits brightness, delivering precise detail and sharp contrast across the full tonal range. Professional connectivity includes USB-C with 90W power delivery, KVM switch functionality, and a USB hub for streamlined multi-device workflows.
BenQ also includes a wireless Hotkey Puck G3 for quick access to input, mode, and calibration controls, plus a magnetic shading hood to block ambient light during color-critical work. The fully adjustable stand supports extended editing sessions without sacrificing comfort.
The PD2770U will be available for pre-order in November and ships in December for $1,699.99—a competitive price point for a monitor with this level of built-in calibration technology.
See It Live at Adobe MAX
Creative professionals attending Adobe MAX 2025 can experience both new monitors firsthand at BenQ’s booth #2826 from October 28-30. Live demos will showcase color accuracy, video editing workflows, and calibration automation. Booth visitors can enter to win prizes including a calibrator, BenQ merchandise, and a PD2770U monitor.
Support That Goes the Distance
BenQ continues to differentiate itself with personalized customer support through virtual 1-on-1 live video sessions. Customers can schedule appointments with BenQ specialists for real-time guidance on product setup, troubleshooting, and technical challenges related to audio, software, and color calibration.
The Bottom Line
BenQ’s dual launch addresses two distinct pain points in the professional display market: Mac users who want their external monitors to match their laptop’s visual experience, and creative professionals who need studio-grade color accuracy without investing in separate calibration equipment.
By pricing the glossy MA270UP identically to its matte counterpart and building calibration directly into the PD2770U, BenQ is removing traditional barriers—both aesthetic and financial—that have forced creators to compromise.
For Mac users seeking seamless integration with their Apple ecosystem, the MA series now offers genuine choice. For professionals whose reputation depends on color accuracy, the PD2770U delivers automated precision that scales from solo creators to multi-workstation studios.
In a market where display technology often forces users to choose between features and budget, BenQ is betting that giving professionals exactly what they need—at prices that make sense—is the smartest play of all.
For more information:
- MA270UP: benq.com/en-us/monitor/home/ma270up.html
- PD2770U: benq.com/en-us/monitor/professional/pd2770u.html
- Adobe MAX 2025 details: benq.com/en-us/campaign/aqcolor-adobemax-2025.html
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Tech
Professional gaming is brutal on the body – inside the growing field of treating esports injuries
Professional gaming can cause serious physical and mental strain, including wrist injuries, back pain, vision problems and sleep disturbances. As esports grows, specialists are developing new prevention and rehabilitation strategies to protect players.
Erica D. Henn, Temple University
Chinese esports player Jian “Uzi” Zi-hao was more than a star “League of Legends” player: He was so talented that his team structured its entire strategy around his abilities, funneling resources to him and another teammate, Shi “Ming” Sen-Ming, so the duo could lead the team to victory. Over the course of his career, he earned more than US$500,000 in tournament prize money.
And yet in 2020, Jian announced his retirement, his storied career cut short by chronic wrist and arm injuries.
He was 25 years old.
Video games have a reputation for keeping people glued to the couch. But for those who compete against the best players in the world, gaming can be surprisingly physically and mentally taxing.
The strain of ‘climbing the ladder’
The best esports players often have grinding schedules. They’re expected to regularly practice, participate in scrimmages and compete in official matches. Even at the recreational level, esports players cite the mental toll: playing for hours a day, every day, to hone their skills so they can “climb the ladder.”
A 2021 study of Portuguese esports players found that 37% experienced anxiety and depression, and 45% experienced sleep disturbances. The most common physical injuries in esports generally fall under eye problems and musculoskeletal issues.
Prolonged screen time leads to many types of vision problems in gamers, from the more common eye fatigue to a decreased ability to focus. Furthermore, the light emitted from screens appears to contribute to sleep disturbances by disrupting the release of melatonin, the hormone that helps regulate your sleep-wake cycle.
Many esport players – professional or otherwise – also battle hand and wrist pain, with repetitive button-smashing causing injuries such as carpal tunnel syndrome, tendonitis and “gamer’s thumb,” which arises from overuse or irritation of the tendons around the thumb and wrist. Many of the overuse injuries seen among video game players are also familiar to assembly-line workers, whose jobs can involve similarly repetitive movements.
Then there are the back injuries. Players can remain seated for three or more hours without a break, and this prolonged sitting can take a toll on the lower back and spine.
The sedentary nature of esports has also led to a lesser-known – sometimes fatal – injury called deep vein thrombosis: a blood clot, often in the leg, that can become life-threatening if it travels to the lungs. In 2011, British gamer Chris Staniforth – who would play for as long as 12 hours at a time – died of the condition.
Preventative measures
As more esports injury research has been published, more treatment and prevention strategies have emerged.
Top esports teams now have physical therapists, performance psychologists, athletic trainers and even massage therapists on staff to optimize the performance and recovery of their players.
Teams often incorporate group exercise activities to both build rapport among players and reduce the risk of injuries. During competition, proper positioning of the spine and limbs has become an essential injury prevention strategy. For example, selecting a chair that encourages an upright posture can reduce pain and injury risk, especially when gamers couple ergonomics with an exercise program that centers on functional strength, mobility and stretching of the upper limbs.
Looking to the stage
When esports began gaining mainstream popularity in the 1990s and early 2000s, its proponents were eager to draw comparisons to traditional sports and athletic competition. The parallels helped establish esports’ legitimacy and gave non-gamers a familiar framework for understanding the competition.
As esports became a big business and a lucrative career path, players and teams hired a web of support staff – trainers, coaches and therapists – that mirrored the structure of professional sports. In this vein, a lot of esports injury research has pulled from the training methods of traditional sports.
However, as a scholar of exercise science, I think injury treatment and prevention strategies could be further improved by seeing esports competitors as more like musicians and dancers than football players and basketball players.
Performance optimization and injury research on professional performing artists has existed for centuries, and I think it represents a valuable, untapped resource. That’s because the physical and mental stresses experienced during musical performance have a lot in common with esports competition: long stretches of sitting; small, dexterous hand movements; and performing without the real-time input of a coach.
For example, biomechanics research has found similar patterns of forearm muscle fatigue among esports players and piano players. However, no studies to date have directly compared the two groups.
And what if the interest in joint hypermobility or hand size among performing artists were translated to esport populations? Could popular piano warm-up exercises be effective for esports athletes who use keyboards?
Even research on sports like car racing might offer valuable insights. As with gamers, many people overlook how physically demanding car racing can be – and yes, that includes sitting for extended periods of time.
Prevention and rehabilitation techniques continue to improve. Even Jian, the player who retired in 2020, returned to play for a few splits, or partial seasons, in 2022 and 2023.
In July 2023, “League of Legends” star Lee “Faker” Sang-hyeok was relegated to the bench due to cubital tunnel syndrome, an injury that emerges from arm and hand overuse.
Through a treatment plan that included changing his gaming posture and intensive physical therapy, Lee was able to return to play just a month later. He went on to win three consecutive world championships, with his support team helping prevent recurrence of injury throughout each season.
Thanks to his rehabilitation, Lee’s fans will be able to follow his hunt for his fourth “League of Legends” World Championship, which kicks off in October 2026 in the United States.
Sienna Cinti assisted with the research and writing of this article.
Erica D. Henn, Assistant Professor of Kinesiology and Exercise Science, Temple University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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News
Joby Aviation and Toyota kick off manufacturing alliance to scale electric air taxi production
Joby Aviation and Toyota launch a joint venture to improve productivity, quality, and cost as they prepare to scale electric air taxi production.
Joby Aviation and Toyota Motor Corporation have launched the initial phase of a strategic manufacturing alliance aimed at accelerating commercial production of electric air taxis—an early step the companies say is designed to make “air mobility for all” a practical, everyday reality.
Announced June 30, 2026, the partnership formalizes a new joint venture that will combine Joby’s electric aviation development with Toyota’s production systems and operational expertise. The near-term focus: building the groundwork for commercial production while pushing improvements in productivity, quality, and cost—key factors as the industry moves from prototypes to scaled manufacturing.
What the joint venture is designed to do
According to the companies, the alliance will initially concentrate on:
- Establishing the foundation for commercial production capability
- Advancing manufacturing excellence with an emphasis on productivity, quality, and cost
- Supporting expansion of Joby’s production capacity as it works toward aircraft certification and prepares for anticipated demand
The announcement positions Toyota’s manufacturing playbook—known globally for lean production and continuous improvement—as a lever to help Joby move from development into repeatable, high-quality output at scale.
Why it matters: eVTOLs need scale, not just flight tests
Electric vertical take-off and landing (eVTOL) aircraft have become one of the most closely watched bets in next-generation transportation, but the path to viable air taxi services depends on more than successful test flights. Certification timelines, supply chain readiness, and the ability to produce aircraft consistently (and affordably) are often what separates promising technology from commercial reality.
By forming a joint venture focused on manufacturing readiness, Joby and Toyota are signaling that the next competitive frontier is industrialization—how quickly and reliably eVTOL aircraft can be built to meet safety standards and market demand.
Related Links for Further reading
- Joby Aviation (official): https://www.jobyaviation.com
- Joby Investor Relations / News (official updates & filings): https://ir.jobyaviation.com
- Toyota Newsroom (official): https://www.toyotanewsroom.com
- Toyota Global (corporate overview): https://global.toyota/en
- FAA Advanced Air Mobility / Air Taxis (context): https://www.faa.gov/air-taxis
What executives are saying
Joby founder and CEO JoeBen Bevirt emphasized the long-running relationship between the companies, calling the joint venture a reflection of shared confidence in the opportunity ahead.
“Toyota has been by Joby’s side for nearly a decade, providing invaluable guidance and support as we built the foundation for manufacturing our aircraft,” Bevirt said. “Together, we share a vision of making aerial mobility an everyday reality.”
Toyota Motor Corporation Chairman Akio Toyoda framed air mobility as an extension of the company’s broader mission.
“Since our founding, we’ve been guided by the philosophy of providing mobility for all,” Toyoda said, adding that Toyota views air mobility as “a natural extension of that philosophy—from the ground into the sky.”
About the companies
Joby Aviation (NYSE: JOBY) is a California-based transportation company developing an all-electric eVTOL air taxi. The company intends to operate its own air taxi service in cities worldwide and sell aircraft to other operators and partners.
Toyota (NYSE: TM) has operated in North America for nearly 70 years and says it is focused on sustainable, next-generation mobility through Toyota and Lexus brands. Toyota reports nearly 64,000 employees in North America, 14 manufacturing plants, and more than 1,800 dealerships. The company also noted that its North Carolina plant began assembling automotive batteries for electrified vehicles in 2025.
What to watch for next
For readers tracking the air taxi sector, the next milestones will likely center on:
- Details on how the joint venture will be structured operationally
- Updates on Joby’s certification progress and production ramp timelines
- Signs of how manufacturing improvements translate into cost reductions and throughput
- Additional agreements or expanded collaboration as the alliance progresses
While the companies highlighted expected benefits, they also noted the usual forward-looking risks—such as regulatory certification timelines, market conditions, and the ability to finalize additional agreements.
Source: Toyota Motor North America / PRNewswire (June 30, 2026)
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Consumer Corner
The Evolution of Retail Technology: Connecting Consumers to Valuable Product Information
The Evolution of Retail Technology: Connecting Consumers to Valuable Product Information
(Feature Impact) For more than 50 years, traditional universal product codes (UPCs), better known as barcodes, have automated checkout, powered retail and kept the world’s products moving one scan at a time.
Watch this video to learn more
Now it’s time for the next chapter. Brands and retailers are transitioning to QR codes powered by GS1 to enhance everyday shopping experiences, unlock more information and empower customers to make informed purchase decisions with a simple smartphone scan – while still going “beep” at the register.
For decades, UPC barcodes simply provided the price of an item, but today’s shoppers are looking for more information. This retail-labeling transformation will include advanced QR codes that unlock information about ingredients, allergens, freshness, product origin, sustainability details, recipes and more. Retailers have set a 2027 target to accept these QR codes at checkout, which can help them better operate and serve their customers in numerous ways, such as preventing recalled products from being sold.
They can also help reduce food waste, save consumers money and help people make smarter purchases by encouraging shoppers to have a richer experience with the products they’re putting in their carts.
Visit gs1us.org/smarter to discover more about the future of shopping and checkout.
SOURCE:
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