Consumer Corner
Black Friday Redefined: A month-long ritual of planning, patience and price-checking
Last Updated on November 21, 2025 by Daily News Staff
(Family Features) Once a one-day shopping extravaganza defined by long lines and doorbuster deals, Black Friday has transformed into a season of rolling discounts and fading excitement.
Black Friday Redefined: A month-long ritual of planning, patience and price-checking
According to new research from TopCashback, nearly 7 in 10 Americans no longer consider Black Friday a one-day event, viewing it instead as a month-long shopping season. Only about one-third still see it as a single-day tradition. More than half of respondents said they now shop online instead of in stores, and 43% start scouting deals in early November.
Findings suggest Black Friday’s sense of urgency has shifted, replaced by a steady flow of rolling discounts and digital promotions. What was once a race for the best bargains has become a marathon for savings.
The evolution of Black Friday appears to be changing how people spend, too. While 18% of shoppers said they spend less now than they did five years ago, another 18% said their habits haven’t changed much. Only 3% reported spending more. For many, the shift seems to be less about budget and more about timing.
Asked whether they’d prefer Black Friday return to a single-day event, 44% said they like having more time to shop, while 26% said a one-day version would feel “less overwhelming.” The rest simply don’t mind either way.
“Consumers are rethinking how they approach major sales events,” said Destiny Chatman, consumer analyst at TopCashback. “They still want value, but they’re less willing to be rushed. The new Black Friday is about planning, timing and feeling in control of spending.”
The research also found shoppers are increasingly aware of the marketing tactics behind the hype. Two-thirds said they believe brands create fake urgency around Black Friday, and another 30% said they think it happens “sometimes.” Despite the skepticism, most still admit deep discounts drive their decisions – nearly 87% said upfront savings are their top motivator, compared with just 6% who said they’re most influenced by cash back or rewards.
Still, money-back incentives aren’t without impact. Four in 10 respondents said they’ve made a purchase specifically because cash back was offered, and about half said they’d consider choosing a smaller discount if it came with meaningful rewards. Electronics and tech ranked as the top categories where shoppers expect to earn the most cash back, followed by fashion and beauty.
Even with the season stretching longer, the emotional rollercoaster of Black Friday remains. Most respondents said they feel neutral after shopping while 33% said they feel proud of the deals they scored. Smaller groups reported guilt or regret after their purchases.
Impulse buying persists with more than 62% saying they occasionally buy things they didn’t plan to, and nearly 1 in 5 said it happens most years. Still, only 5% said they always feel pressured by sales, though 39% said they sometimes do.
For 68% of shoppers, seeing a huge percentage off is what makes them feel best about spending. Another 8% said they enjoy feeling like they “beat the system” and 7% said earning cash back brings them satisfaction.
“People want to feel proud about their spending,” Chatman said. “They’re realizing that a good deal isn’t just about price in this economy. It’s about timing, confidence and getting something that feels worthwhile.”
If Black Friday disappeared altogether, 55% of Americans said they’d be indifferent. Only 31% said they’d be disappointed while 13% admitted they’d feel relieved to skip the pressure.
For all its changes, Black Friday still reflects the psychology of modern spending: the balance between excitement and restraint, hype and habit. Experts say shoppers can make the most of the season by planning ahead, comparing prices over time and focusing on rewards that add long-term value rather than chasing every flash sale.
“Black Friday isn’t gone; it’s simply grown up,” Chatman said. “Today’s shopper is more strategic, less impulsive and more aware of what makes a deal truly worth it.”
To find more information, visit TopCashback.com.
Photo courtesy of Shutterstock (woman using laptop)
SOURCE:
TopCashback
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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Last Updated on February 1, 2026 by Daily News Staff
(Family Features) Hardwood floors come in a variety of types. Before diving into the cleaning process, it’s important to recognize the type of floor – and its finish – in your home.
Whether solid wood or engineered wood (multiple layers of wood veneer), each flooring type has specific cleaning needs. The same is true for the type of finish used, including durable and water-resistant surface finishes like polyurethane and polycrylic or penetrating finishes such as oil or wax, which require more meticulous care to ensure longevity and maintain shine.
Transform your hardwood floors from dull to dazzling with these cleaning tips.
- Prepare the Area: Remove furniture and rugs from the room to ensure you can clean every inch of the floor. Check for any debris or dirt that can be swept away with a soft-bristle broom or vacuumed using a hardwood floor vacuum attachment.
- Dust and Sweep: Thoroughly sweep the floor to remove dust and dirt. Use a microfiber mop to capture finer particles the broom might miss.
- Spot Clean: Identify any stubborn stains or spots. Use a damp cloth and small amount of hardwood floor cleaner to gently scrub these areas. Avoid harsh chemicals (including vinegar and ammonia), abrasive scrubbers and soaked cloths to prevent damage to the wood or finish.
- Mop the Floor: Fill a bucket with water and add a few drops of pH-neutral hardwood floor cleaner. Dip the microfiber mop into the solution, wring out excess water and mop the floor following the grain of the wood. Work in small sections to prevent water from sitting on the floor too long. Note: Excessive water can seep into the wood and cause swelling, warping or mold growth.
- Dry the Floor: Immediately after mopping, use a dry microfiber cloth to wipe the floor to remove any remaining moisture and streaks before walking on it.
- Prevent Long-Term Danage: Place doormats at entryways to catch dirt and moisture before they reach your floors. Use area rugs in high-traffic areas, felt pads under furniture legs to prevent scratches and a dehumidifier to control humidity levels, which can impact wood stability.
- Maintain the Shine: Apply a hardwood floor polish every few months according to the manufacturer’s guidelines. Test the polish in an inconspicuous area first to ensure compatibility with your floor’s finish.
For more home maintenance guidance, visit eLivingtoday.com.
Photo courtesy of Shutterstock
SOURCE:
eLivingtoday.com
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Consumer Corner
What to Know Before You Remodel Your Home
Planning a home remodel involves defining goals, setting a budget, gathering inspiration, planning a timeline, selecting a contractor, finalizing design choices, and preparing the home. A clear plan helps manage costs and expectations, allowing for a smoother renovation process while minimizing stress for the household.
What to Know Before You Remodel Your Home
(Family Features) Planning a home remodel is as much about your vision as it is your preparation. With a thoughtful plan, you can refresh your living space, stay on budget and enjoy the process without feeling overwhelmed.
Consider these steps to get the process started:
- Define your goals
Decide what you’re looking to accomplish with your remodel, whether it’s improved functionality, updated style, higher resale value or a combination. Make a simple list of “must-haves” and “nice-to-haves” so you can prioritize upgrades if costs start to climb too high.
- Set a realistic budget
Determine how much you’re comfortable spending then add a cushion of 10-20% for additional material costs and any surprises behind walls or under floors. Get rough price ranges for materials and labor, which allows you to adjust the scope of your project before the work begins, if necessary, instead of mid-project.
- Gather ideas and inspiration
Collect photos, paint colors and product ideas in a single place, such as a digital folder or photo album on your smartphone. Pay attention to recurring themes in your inspiration – such as cabinetry, flooring and fixture styles and colors – so it’s easier to choose finishes when the time comes.
- Lay out the project timeline
Think about the best time for your household to live through construction, especially if kitchens or bathrooms will be out of commission during the renovation. Talk with potential contractors about timing for each phase so you can plan for temporary living arrangements, if necessary.
- Choose the right construction crew
Interview a variety of potential contractors, being sure to ask for references and verify licenses and insurance. Once you’ve narrowed your list, request written estimates that include labor and material costs, timelines and payment schedules so expectations are clear before choosing a service provider and signing an agreement.
- Finalize design details and materials
Make as many design decisions as possible before demolition, including choosing fixtures, appliances, flooring, tile, paint, hardware and other details. Ordering key items early can help avoid delays and keep the project on schedule once work begins.
- Prep your home and family
Before construction begins, clear areas where work will be completed of furniture and decor, covering anything that cannot be moved out of the room with plastic sheeting. So everyone knows what to expect while your home is in transition, talk with family members about the impending noise and dust, and make necessary schedule changes to avoid interrupting work.
Visit eLivingtoday.com for more resources and home renovation guidance.
Photo courtesy of Shutterstock
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Consumer Corner
Littlest Pet Shop Partners With Like Nastya to Bring Collecting—and Storytelling—Back to the Spotlight
Littlest Pet Shop names Like Nastya as an official brand partner, launching a new YouTube content series and teasing more fan experiences through 2026.
LITTLEST PET SHOP is leaning into a very 2026 reality: kids discover brands as much through screens as they do through toy aisles.
This week, the iconic collectible toy line announced a new partnership with Like Nastya—one of the world’s biggest child creators—signaling a major push to connect LITTLEST PET SHOP’s long-running “tell your own story” DNA with today’s digital-first families.
A creator partnership built on imagination
According to the announcement, Like Nastya has more than 409 million subscribers across YouTube and reaches billions of views each month. Her content is known for positivity, imaginative play, and family-friendly storytelling—an easy brand fit for LITTLEST PET SHOP, which has always centered quirky characters, customization, and kid-led narratives.
The collaboration is positioned as a “meeting of two creative worlds,” with both Nastya and LITTLEST PET SHOP encouraging kids to express themselves, dream big, and celebrate individuality through play.
In a statement included in the release, Like Nastya said she’s excited to partner with the brand to inspire kids everywhere to tell their own stories.
What fans can expect (starting now)
The partnership begins this month with a content series on Like Nastya’s YouTube channel featuring LITTLEST PET SHOP toys. Beyond the initial videos, additional pieces of the collaboration will roll out throughout 2026—described as new experiences, surprises, and fresh ways to play.
For toy brands, that “reveal over time” approach is increasingly the playbook: keep the community engaged with ongoing drops, creator activations, and new touchpoints that extend beyond a single product moment.
A legacy brand with a modern relaunch
LITTLEST PET SHOP is no newcomer to fandom. The brand first launched more than 30 years ago and has sold over 1 billion pets to date. Its staying power has always been tied to collectability—plus the way kids (and collectors) build personalities and worlds around each pet.
The release also highlights the brand’s recent momentum: LITTLEST PET SHOP was relaunched in 2024 under a licensing agreement between brand owner Hasbro and Basic Fun!, the global toy marketer behind the current line. The Generation 7 pets quickly returned to best-seller status, driven by a new wave of young fans and longtime collectors who never really left.
Why this matters for toy marketing right now
This partnership is a clear signal that toy marketing is no longer just about commercials and endcaps—it’s about creators who can make play feel immediate, shareable, and story-driven.
Basic Fun!’s Maureen Dilger, Vice President of Global Brand Marketing, emphasized that Like Nastya reflects what LITTLEST PET SHOP stands for: imagination, self-expression, and “scroll-stopping stories.” Hasbro’s Marianne James, Senior Vice President of Global Licensing, framed the partnership as a way to connect the brand’s legacy with today’s digital generation—while still honoring collectors who have supported the franchise for decades.
In other words: this isn’t a pivot away from the core fanbase. It’s an expansion of the storytelling ecosystem.
Where to follow LITTLEST PET SHOP
Fans can find more information about the LITTLEST PET SHOP brand and product line at LittlestPetShop.com and by following the official @LITTLESTPETSHOP social channels.
Important links:
Follow on social:
- Littlest Pet Shop on Instagram
- Littlest Pet Shop on TikTok
- Like Nastya on YouTube
- Like Nastya on Instagram
- Like Nastya on TikTok
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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