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BRANDSTYLE COMMUNICATIONS LAUNCHES OUTDOOR ACTIVE PRACTICE

The Agency’s Second Dedicated Practice in its B2C Portfolio

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NEW YORK /PRNewswire/ — BRANDSTYLE COMMUNICATIONS, one of America’s fast-growing public relations agencies, announced today the launch of its Outdoor Active practice – a newly formed practice supporting a range of companies in the sport, lifestyle and outdoor categories. Outdoor Active will provide solutions for brands seeking highly specialized press coverage that shapes brand messaging, driving product visibility and desirability, building audience-specific narratives around funding announcements, leading awards programs, thought leadership, and high-profile company initiatives.

“Outdoor Active builds on the dedicated areas of expertise we continue to launch within the agency,” said Zoe Weisberg Coady, CEO of BRANDSTYLE COMMUNICATIONS. “We’ve had the opportunity to partner with some of the most game-changing companies and concepts – expanding and evolving narratives within Golf, Outdoor Gear and Technologies, Pickleball and Hiking helping to make these industries more inclusive and culturally relevant.”

Brandstyle has a long history in the outdoor and active categories since its inception 15 years ago. The agency is focused on meeting the needs of a changing and growing market that’s focused on the evolving role of the Founder, technology, sport, and product innovation around brand proposition.

The agency will officially kick off its Outdoor Active practice with a dedicated Founders event in New York City this October as part of its ongoing Connecting Great People series featuring informal, engaged discussions lead by industry experts.  

About BRANDSTYLE COMMUNICATIONS The PR Behind the BRAND. Brandstyle Communications is a globally recognized PR agency that thoughtfully utilizes integrated communications and other strategic activities to drive exposure and awareness. The Brandstyle family is a diverse portfolio of emerging and established B2B and B2C companies in the Technology and Consumer sectors. Our brilliant team of industry experts are headquartered in NYC and located throughout the US; share your goals with us and we’ll share our ideas with you.

SOURCE Brandstyle Communications

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astronomy

Catch a Glimpse of the Lyrid Meteor Shower Peaking This Weekend

“Experience the Lyrid meteor shower, a celestial spectacle gracing our skies this weekend. Don’t miss out on shooting stars streaking across the night sky!”

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Spring nights are set to dazzle with the arrival of the Lyrid meteor shower, marking the first of two celestial spectacles gracing our skies this season. As we gear up for a weekend of shooting stars, let’s delve into what makes the Lyrids special, how to witness their peak, and what to expect for this year’s show.

@stmblog

Capture the mesmerizing beauty of the Lyrid meteor shower on TikTok tonight! 🌠 #LyridMeteorShower #Stargazing https://stmdailynews.com/category/sci ♬ original sound – STMDailyNews

What Makes the Lyrid Meteor Shower Special?

Originating from debris shed by Comet Thatcher, the Lyrid meteor shower is an annual springtime event renowned for its vibrant fireballs and occasional bursts of meteor activity. These bursts, which occur approximately every 60 years, promise an awe-inspiring display of shooting stars, though the next anticipated outburst isn’t slated until 2042.

How to See the 2024 Lyrid Meteor Shower

Running from April 14 to 30, with peak activity occurring overnight from April 21-22, the Lyrid meteor shower offers skywatchers a celestial extravaganza. To catch a glimpse of this cosmic show, look toward the constellation Lyra, rising above the northeast horizon around 10 p.m. While technically visible from the southern hemisphere, the northern hemisphere provides the optimal viewing conditions.

Will 2024 Be a Good Year for the Lyrid Meteor Shower?

This year, the Lyrids coincide with a bright waxing gibbous moon, potentially obscuring many meteors from view. However, don’t let this deter you; seek out dark-sky destinations for enhanced visibility, or await the upcoming Eta Aquariids shower, peaking on May 6 under a dim, near-new moon.

As we anticipate the Lyrid meteor shower’s peak this weekend, let’s embrace the wonders of the cosmos and revel in the beauty of shooting stars streaking across the night sky. Whether you’re a seasoned stargazer or a casual observer, this celestial event promises to inspire awe and ignite a sense of wonderment in us all.

https://stmdailynews.com/get-ready-for-a-spectacular-show-lyrid-meteor-shower-to-illuminate-the-night-sky/

Facts About the Lyrids!

The April Lyrids meteor shower is a celestial event that occurs annually from April 15 to April 29. The radiant of this meteor shower is located in the vicinity of the constellations Lyra and Hercules, near the bright star Vega. Typically, the peak of the shower is around April 22-23 each year.

The April Lyrids meteor shower is caused by the particles of dust shed by the long-period Comet C/1861 G1 Thatcher. This is the most intense annual shower of meteors that results from the debris of a long-period comet. The reason for its intensity is that the comet Thatcher has a relatively short orbital period of about 415 years as compared to other intermediate long-period comets with orbital periods of 200-10,000 years. The Lyrids have been visible and recorded since 687 BC. No other modern shower of meteors has been observed and reported as far back in time as the Lyrids.

The peak of the shower usually occurs around April 22 and the morning of April 23. Typically, there are 5 to 20 meteors per hour, with an average of around 10. However, the number of meteors seen will depend on the observer’s location, as light pollution in cities will make it harder to see them compared to rural areas. The best time to observe the meteors is during nights without the Moon in the sky, and most April Lyrid meteors are usually around magnitude +2. Some meteors can be brighter and are known as “Lyrid fireballs”. These fireballs can cast shadows for a split second and leave behind smokey debris trails that last for minutes.

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Once every 60 years, the shower intensifies as the planets direct the dust trail of the comet, which has completed one orbit, onto Earth’s path. This leads to an outburst of April Lyrid meteors. Previously, it was believed that the outbursts were caused by a dust cloud moving in a 60-year orbit. However, observations in 1982 and 1922 showed rates of 90 April Lyrids per hour at the peak. An even stronger storm occurred in 1803, with up to 700 meteors per hour, witnessed by a journalist in Richmond, Virginia.

Shooting stars. This electrical phenomenon was observed on Wednesday morning last at Richmond and its vicinity, in a manner that alarmed many, and astonished every person that beheld it. From one until three in the morning, those starry meteors seemed to fall from every point in the heavens, in such numbers as to resemble a shower of sky rockets …

In recorded history, the oldest meteor shower is the one that occurred on March 23.7, 687 BC (according to the proleptic Julian calendar), which was noted in Zuo Zhuan. The shower was described as follows: “On the 4th month in the summer in the year of xīn-mǎo (of year 7 of King Zhuang of Lu), at night, the sky is so bright that some fixed stars become invisible because of the meteor shower; at midnight, stars fell like rain.” In the Australian Aboriginal astronomy of the Boorong tribe, the Lyrids are associated with the scratchings of the Mallee fowl (represented by Vega) during its nest-building season.

(Wikipedia)

https://en.wikipedia.org/wiki/Lyrids

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astronomy

Cloudy Skies on Eclipse Day: A Cosmic Drama Unfolds

Even under cloudy conditions, the eclipse’s drama persists, offering a different kind of wonder in the cosmic theater of the skies.

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white clouds with sun piercing through it. Cloudy skies
Photo by Pixabay on Pexels.com

For eclipse enthusiasts, the anticipation leading up to a celestial event like a total solar eclipse is palpable. However, what if, on the big day, the sky is veiled by clouds? In the cosmic theater of an eclipse, cloudy skies play the role of an unpredictable antagonist, sometimes obscuring the show while at other times adding unexpected layers of drama.

Imagine eagerly awaiting the total solar eclipse on April 8, only to wake up to a sky shrouded in clouds. Disappointment might initially set in, but fear not, for even under cloud cover, the celestial dance continues. While clear skies are ideal, clouds offer their own spectacle, transforming the eclipse experience into a different kind of wonder.

As Isabel Martin Lewis eloquently described in her 1924 book, “A Handbook of Solar Eclipses,” clouds serve as a tangible canvas upon which the moon’s shadow paints its journey. Despite the obstruction, observers may still witness the swift approach and departure of the umbral shadow, heightening the sense of awe and insignificance in the face of cosmic forces.

Drawing from personal experiences, seasoned eclipse chasers recount tales of eclipses obscured by clouds, each with its own unique twist. From witnessing the eerie colors behind the advancing shadow to catching a fleeting glimpse of the totality through a fortuitous break in the clouds, every cloudy eclipse day holds its own story of wonder and disappointment.

In the midst of thick, low clouds, the drama unfolds differently, with the sky plunging into darkness and the landscape taking on an otherworldly hue. Despite the obscured view, the rapid passage of the moon’s shadow and the surreal transformation of the surroundings create an unforgettable spectacle.

Indeed, as recounted by veteran eclipse chasers, each cloudy eclipse day offers its own blend of frustration and fascination. Whether obscured by thick clouds or graced with fleeting glimpses through breaks in the overcast sky, the cosmic drama of an eclipse persists, leaving observers in awe of the universe’s grandeur.

While clear skies are coveted, cloudy conditions on eclipse day need not dampen the spirit of discovery. Instead, they offer a reminder of the unpredictability and beauty of nature’s spectacle, inviting observers to embrace the wonder of the unknown.

So, as we eagerly await the total solar eclipse on April 8, let us keep our eyes on the skies, ready to witness the unfolding drama, whether under clear blue expanses or veils of drifting clouds. After all, in the cosmic theater of eclipses, every performance is a testament to the awe-inspiring majesty of the universe.

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On April 8, if the sky is overcast, the solar eclipse will not be visible. But the event will still affect the temperature and will be monitored by scientists. This is according to Joe Rao’s article “What happens if it’s cloudy for the April 8 solar eclipse?” published on Space.com on March 25, 2024. https://www.space.com/what-if-it-is-cloudy-for-total-solar-eclipse-april-8-2024

https://stmdailynews.com/category/science/astronomy/

Solar eclipse of April 8, 2024

On Monday, April 8, 2024, a complete solar eclipse will happen at the Moon’s ascending node. This event, known as the Great North American Eclipse or Great American Total Solar Eclipse, will be visible throughout North America. A solar eclipse occurs when the Moon passes between the Earth and the Sun, causing the Sun’s image to be obscured for an observer on Earth. During a total solar eclipse, the Moon appears larger than the Sun, blocking all direct sunlight and turning the day into darkness. Totality can only be experienced within a narrow path on the Earth’s surface, while a partial solar eclipse can be seen over a wide surrounding region.

Taking place just one day after perigee (which occurs on Sunday, April 7, 2024), the Moon will appear 5.5% larger than average. It will have a magnitude of 1.0566, with its longest totality duration being 4 minutes and 28.13 seconds near the Mexican town of Nazas, Durango (approximately 4 mi or 6 km to the north), and the nearby city of Torreón, Coahuila.

This upcoming solar eclipse will be the first total eclipse visible in the Canadian provinces since February 26, 1979, the first in Mexico since July 11, 1991, and the first in the U.S. since August 21, 2017. It will be the only total solar eclipse in the 21st century where totality can be seen in Mexico, the United States, and Canada. Additionally, it will mark the final total solar eclipse visible in the Contiguous United States until August 23, 2044.

The final solar eclipse of the year will occur six months later, on October 2, 2024. (Wikipedia)

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astronomy

Don’t Miss Out on the Spectacular Show: Join NASA for the Total Solar Eclipse!

Get ready for an exciting celestial show! Join NASA for the total solar eclipse on April 8th and experience the wonder of the Moon passing in front of the Sun. #eclipse2024 #NASAEclipse

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"Image depicting a total solar eclipse, with the Moon covering the Sun and a corona of light surrounding it."
The April 8, 2024, solar eclipse will be visible in the entire contiguous United States, weather permitting. People along the path of totality stretching from Texas to Maine will have the chance to see a total solar eclipse; outside this path, a partial solar eclipse will be visible. Credits: NASA

Get ready, North America! On Monday, April 8th, a captivating total solar eclipse will grace the skies, and NASA is inviting all of us to participate in this remarkable event. Whether through in-person events, engaging in NASA science activities, or tuning in online, there are numerous ways for everyone to be a part of this extraordinary celestial phenomenon.

Millions of lucky individuals within the path of totality – which stretches from Texas to Maine in the United States – will experience the awe-inspiring total solar eclipse where the Moon will completely block out the Sun. For those elsewhere in the contiguous United States, worry not! You’ll still have the chance to witness a partial solar eclipse, where the Moon partially covers the Sun. Just remember to view it safely!

To enhance your eclipse experience, NASA will be hosting live coverage of the event starting at 1 p.m. EDT. Their broadcast will include mesmerizing live views of the eclipse from various locations across North America, intriguing appearances by NASA experts and astronauts aboard the space station, and an exclusive peek into NASA’s exciting eclipse science experiments and watch parties throughout the country. The three-hour broadcast will be available for streaming on NASA+, aired on NASA TV, and via the agency’s website. Isn’t technology wonderful?

Oh, and let’s not forget – NASA will also be hosting a watch party for the eclipse in Spanish on YouTube, starting at 1:30 p.m. Don’t you just love the inclusivity?

For those who prefer a more raw and unfiltered experience, NASA’s telescope-only feed will be available on NASA Television’s media channel and YouTube, commencing at 1 p.m. The feed will switch between multiple locations based on weather conditions, eclipse progress, and feed availability.

NASA will also be hosting a Spanish eclipse watch party on YouTube, beginning at 1:30 p.m. The event can be accessed through the following link: https://youtube.com/live/-VglV73zVvU.

NASA will stream a telescope-only feed of the eclipse on NASA Television’s media channel and YouTube. The stream will begin at 1 p.m. and last for three hours. Multiple locations will be included in the feed, with switches based on weather, eclipse progress, and feed availability. Possible locations may include:

  • Carbondale, Illinois
  • Cleveland
  • Dallas
  • Houlton, Maine
  • Indianapolis
  • Junction, Texas
  • Kerrville, Texas
  • Mazatlán, Mexico
  • Niagara Falls, New York
  • Russellville, Arkansas
  • Torreón, Mexico
  • Tupper Lake, New York

NASA’s Wallops Flight Facility in Virginia will offer a live stream with commentary of three sounding rocket launches for the Atmospheric Perturbations around Eclipse Path mission. The live stream will start at 2:30 p.m. on NASA Wallops’ YouTube channel and end after the final sounding rocket launch.

Users can utilize NASA’s interactive Eclipse Explorer Map to monitor the progress of the total solar eclipse on April 8 as it traverses North America in real time. By using this tool in advance, one can search for eclipse timing based on zip code or city, receive real-time weather updates, determine the percentage of eclipse coverage, and even obtain corona predictions for locations in the path of totality.

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Now, if you’re itching for some rocket action, NASA’s Wallops Flight Facility in Virginia has you covered. They’ll be broadcasting three sounding rocket launches for the Atmospheric Perturbations around Eclipse Path mission. The livestream begins at 2:30 p.m. on NASA Wallops’ YouTube channel and concludes after the final launch. Prepare to witness science in action!

To enrich your eclipse experience even further, make sure to check out NASA’s interactive Eclipse Explorer Map. This incredible tool allows you to track the total solar eclipse in real-time on April 8th as it transcends North America. You can search by zip code or city for precise eclipse timing, get real-time weather updates, ascertain the percentage of eclipse coverage, and even check out a corona prediction for locations in the path of totality. How cool is that?

For media professionals, NASA has provided an assortment of resources on their eclipse website. If you’d like to request an eclipse interview with NASA, whether remote or in-person, please contact agency-eclipsemedia@mail.nasa.gov. Additionally, you can find details about in-person eclipse events and registration requirements specifically crafted for media on the NASA website.

Keep a lookout for some stellar eclipse photos, as NASA will be sharing them on their Flickr account. Prepare to be amazed!

If you’re eager to learn more about this upcoming total solar eclipse, visit go.nasa.gov/Eclipse2024 for a wealth of valuable information.

The celestial stage is set, and the audience awaits! Get ready to witness the magic of the total solar eclipse with NASA as your guide.

NASA eclipse photos will be shared on the Flickr account.  

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To learn more about the total solar eclipse, visit:

go.nasa.gov/Eclipse2024

https://stmdailynews.com/

https://stmdailynews.com/the-great-solar-eclipse-of-2024-a-once-in-a-lifetime-celestial-spectacle-2/
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