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The Agency’s Second Dedicated Practice in its B2C Portfolio



NEW YORK /PRNewswire/ — BRANDSTYLE COMMUNICATIONS, one of America’s fast-growing public relations agencies, announced today the launch of its Outdoor Active practice – a newly formed practice supporting a range of companies in the sport, lifestyle and outdoor categories. Outdoor Active will provide solutions for brands seeking highly specialized press coverage that shapes brand messaging, driving product visibility and desirability, building audience-specific narratives around funding announcements, leading awards programs, thought leadership, and high-profile company initiatives.

“Outdoor Active builds on the dedicated areas of expertise we continue to launch within the agency,” said Zoe Weisberg Coady, CEO of BRANDSTYLE COMMUNICATIONS. “We’ve had the opportunity to partner with some of the most game-changing companies and concepts – expanding and evolving narratives within Golf, Outdoor Gear and Technologies, Pickleball and Hiking helping to make these industries more inclusive and culturally relevant.”

Brandstyle has a long history in the outdoor and active categories since its inception 15 years ago. The agency is focused on meeting the needs of a changing and growing market that’s focused on the evolving role of the Founder, technology, sport, and product innovation around brand proposition.

The agency will officially kick off its Outdoor Active practice with a dedicated Founders event in New York City this October as part of its ongoing Connecting Great People series featuring informal, engaged discussions lead by industry experts.  

About BRANDSTYLE COMMUNICATIONS The PR Behind the BRAND. Brandstyle Communications is a globally recognized PR agency that thoughtfully utilizes integrated communications and other strategic activities to drive exposure and awareness. The Brandstyle family is a diverse portfolio of emerging and established B2B and B2C companies in the Technology and Consumer sectors. Our brilliant team of industry experts are headquartered in NYC and located throughout the US; share your goals with us and we’ll share our ideas with you.

SOURCE Brandstyle Communications


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Extraordinary Aurora Displays Illuminate the Skies: A Rare Celestial Phenomenon

Rare geomagnetic storms caused extraordinary aurora displays, showcasing the mesmerizing power of solar activity—a celestial phenomenon.



milky way at night
Photo by Pixabay on Pexels.com

Last week, a remarkable series of geomagnetic storms captivated skywatchers around the world as vibrant aurora displays graced the skies at unprecedented latitudes. These awe-inspiring celestial events, caused by three powerful geomagnetic storms, brought the mesmerizing dance of lights to the most southerly latitudes in the northern hemisphere in over two decades. On December 1 and 2, observers were treated to a stunning spectacle that left spectators in awe and wonder.

Unveiling the Southern Lights:
One of the most remarkable occurrences during this celestial extravaganza was the sighting of the Southern Lights, also known as the aurora Australis. This breathtaking natural phenomenon was witnessed in locations such as New Zealand, Tasmania, and southern Australia, captivating those fortunate enough to witness its ethereal radiance.

Unprecedented Visibility in Japan:
The Japanese islands experienced a rare treat as a vibrant red-colored aurora graced the skies of Hokkaido. For the first time since October 2003, the phenomenon was visible to the naked eye, offering a unique spectacle for observers. This extraordinary event served as a reminder of the immense beauty and power of our universe.

The Science Behind the Spectacle:
Solar physicists predicted the arrival of these remarkable displays following a solar flare that triggered three separate coronal mass ejections (CMEs) on the sun. A coronal mass ejection is a cloud of magnetic fields and charged particles that streams into space at astonishing speeds of up to 1,900 miles per second. These three CMEs occurred within the “Earth strike zone,” with streams of charged particles heading towards our planet in a rare “halo CME” event.

The Impact of Geomagnetic Storms:
When these charged particles interact with Earth’s magnetic field, they create a geomagnetic storm. The intensity of the solar wind determines the vigor and extent of the resulting displays. As these charged particles excite oxygen and nitrogen in Earth’s atmosphere, they produce stunning hues of green and red, painting the night sky with an otherworldly glow.

Expanding the Aurora’s Reach:
Typically, the aurora occurs within an oval around the Arctic and Antarctic Circles. However, during periods of heightened solar activity, such as the present, the aurora can extend closer to the equator. This rare event allowed the Northern Lights (aurora borealis) to be seen as far south as the Midwest U.S. states, Scotland, Wales, and Japan.

Locations of Intense Displays:
While the aurora reached extraordinary latitudes, the most intense displays were still predominantly observed in locations around the Arctic Circle. Enthusiastic observers in Alaska, northern Canada, Iceland, Norway, Sweden, and Finland were treated to mesmerizing shows of nature’s grandeur.

The Power of Space Weather:
The solar wind, also known as “space weather,” consists of a stream of electrons, protons, and helium nuclei. It originates from coronal holes on the surface of the sun, which are dark regions with low-density plasma in the sun’s corona, its outer atmosphere. As the sun approaches the peak of Solar Cycle 25, this solar wind is becoming increasingly active, resulting in more intense displays of the aurora.

Anticipating Solar Maximum:
According to the Space Weather Prediction Center (SWPC), the height of the sun’s activity, known as the solar maximum, is predicted to occur between January and October 2024. As we approach this period, skywatchers can anticipate even more extraordinary aurora displays and be ready to witness the celestial spectacle.

The recent series of geomagnetic storms and subsequent aurora displays have left an indelible mark on the memories of those fortunate enough to witness them. From the rare sightings of the Southern Lights to the breathtaking red aurora visible in Japan, these celestial events remind us of the profound beauty and power of our universe. As we continue to explore and understand the intricacies of space weather, let us cherish these extraordinary moments and eagerly await the next chapter in the captivating dance of the Northern and Southern Lights.



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Leonids Meteor Shower: Astronomy’s Spectacular Display or Disappointment?

Leonids: a renowned meteor shower in astronomy, but this year’s display may disappoint.



The Leonid meteor shower has long been renowned for its spectacular displays, etching its name in the annals of astronomy. While the shower is set to reach its peak on Saturday morning, expectations for this year’s event should be tempered. The Leonids have a rich history of meteor storms, with unforgettable shows observed in 1799, 1833, and 1966 when tens of thousands of meteors streaked across the sky every hour. More recent displays in 1999, 2001, and 2002 still impressed, though with fewer meteors per hour.

However, it is essential to dispel any notion that this year’s Leonids will rival the legendary shows of the past. Regrettably, many were led to believe that the same level of celestial fireworks could be expected annually. The truth is that the 2023 Leonids are likely to be underwhelming, with weak activity and prolonged periods without visible meteors.

So, while hopes may be high for a memorable meteor shower this weekend, it’s important to manage expectations and appreciate the natural fluctuations that make each celestial event unique. https://en.wikipedia.org/wiki/Leonids

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The Northern Taurids Meteor Shower: A Celestial Spectacle Amidst Light Pollution

Experience the mesmerizing Northern Taurids meteor shower at its peak, braving light pollution by venturing to a remote location for optimal stargazing.



Taurid Meteor Shower

On the night of November 12-13, 2023, skygazers and astronomy enthusiasts will be treated to the peak activity of the Northern Taurids meteor shower. While this shower typically produces around 5 meteors per hour, its splendor can be hindered by the ubiquitous issue of light pollution. Nevertheless, this year’s shower brings a glimmer of hope as it coincides with a new moon, ensuring a dark sky free from lunar interference. For those residing in areas plagued by artificial light pollution, venturing to a remote location will offer the best chance to fully experience the beauty of this cosmic display.

Meteors: Fleeting Slivers of Cosmic Wonder
Meteors, often referred to as “shooting stars,” are mesmerizing phenomena that captivate our imagination. These celestial wonders are nothing more than minuscule fragments of cosmic debris, typically smaller than a grain of sand, hurtling through Earth’s atmosphere at astonishing speeds. Upon entry, they undergo a fiery demise, creating a momentary burst of light that illuminates the night sky.

The Origins of Meteor Showers
Contrary to popular belief, meteors are not random occurrences but rather part of a larger celestial dance. Most meteoroids, the term for meteors before they enter Earth’s atmosphere, originate from comets. When our planet crosses the path of a comet’s former trajectory, it encounters a cloud of residual debris. These encounters give rise to what we know as meteor showers. The name of a meteor shower is often derived from the direction in which the stream of debris appears to radiate, such as the Perseids originating from the constellation Perseus.

The Northern Taurids Meteor Shower: A Stellar Showcase
The Northern Taurids meteor shower takes its name from the constellation Taurus, as it appears to emanate from that region of the night sky. While this shower is not as famous as its counterparts like the Perseids or Geminids, it possesses its own allure. Known for producing fireballs—bright meteors that leave a long-lasting trail—the Northern Taurids offer a breathtaking spectacle for those fortunate enough to witness them.

Challenges of Light Pollution
Unfortunately, the prevalence of light pollution poses a significant obstacle to fully enjoying meteor showers. Artificial lights from urban areas can wash out the natural darkness of the night sky, obscuring the fainter meteors and diminishing the overall experience. This issue is further compounded by the Moon’s luminosity during its various phases. However, with the arrival of a new moon coinciding with the peak of the Northern Taurids, the absence of moonlight provides a unique opportunity for an unobstructed view of the meteor shower.

Escaping to Remote Darkness
If you find yourself residing in an area plagued by high levels of light pollution, the Northern Taurids meteor shower presents an ideal occasion to escape to a more remote location. By traveling away from urban centers and seeking out areas with minimal light pollution, you can immerse yourself in the true majesty of the night sky. Remote locations offer the chance to witness the full brilliance of the meteor shower, with its radiant fireballs streaking across the heavens.

The Northern Taurids meteor shower offers us a chance to witness the celestial symphony of cosmic debris colliding with our atmosphere. While light pollution threatens to dampen this celestial show, the absence of moonlight during this year’s event provides a glimmer of hope. By venturing to remote areas, we can escape the clutches of artificial illumination and embrace the awe-inspiring wonder of meteors igniting the night sky. So mark your calendars, prepare your stargazing gear, and let the Northern Taurids meteor shower take you on a journey through the wonders of our universe. https://en.wikipedia.org/wiki/Taurids

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