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BRANDSTYLE COMMUNICATIONS LAUNCHES OUTDOOR ACTIVE PRACTICE

The Agency’s Second Dedicated Practice in its B2C Portfolio

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NEW YORK /PRNewswire/ — BRANDSTYLE COMMUNICATIONS, one of America’s fast-growing public relations agencies, announced today the launch of its Outdoor Active practice – a newly formed practice supporting a range of companies in the sport, lifestyle and outdoor categories. Outdoor Active will provide solutions for brands seeking highly specialized press coverage that shapes brand messaging, driving product visibility and desirability, building audience-specific narratives around funding announcements, leading awards programs, thought leadership, and high-profile company initiatives.

“Outdoor Active builds on the dedicated areas of expertise we continue to launch within the agency,” said Zoe Weisberg Coady, CEO of BRANDSTYLE COMMUNICATIONS. “We’ve had the opportunity to partner with some of the most game-changing companies and concepts – expanding and evolving narratives within Golf, Outdoor Gear and Technologies, Pickleball and Hiking helping to make these industries more inclusive and culturally relevant.”

Brandstyle has a long history in the outdoor and active categories since its inception 15 years ago. The agency is focused on meeting the needs of a changing and growing market that’s focused on the evolving role of the Founder, technology, sport, and product innovation around brand proposition.

The agency will officially kick off its Outdoor Active practice with a dedicated Founders event in New York City this October as part of its ongoing Connecting Great People series featuring informal, engaged discussions lead by industry experts.  

About BRANDSTYLE COMMUNICATIONS The PR Behind the BRAND. Brandstyle Communications is a globally recognized PR agency that thoughtfully utilizes integrated communications and other strategic activities to drive exposure and awareness. The Brandstyle family is a diverse portfolio of emerging and established B2B and B2C companies in the Technology and Consumer sectors. Our brilliant team of industry experts are headquartered in NYC and located throughout the US; share your goals with us and we’ll share our ideas with you.

SOURCE Brandstyle Communications

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Cast Your Vote in the Bobcat Park and Rec Makeover Contest

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ive Finalists Compete for a $100,000 Grand Prize Makeover

WEST FARGO, N.D. /PRNewswire/ — Five finalists are vying to win the Bobcat Park and Rec Makeover Contest worth $100,000, and public voting is now open to help determine the winner.

Bobcat Park and Rec Makeover Contest

Bobcat Company, which launched the contest in mid-July by teaming up with brand ambassador and renovation expert Chip Gaines for a baseball field makeover in Waco, Texas, aims at inspiring communities to look for the potential in their hometown.

Hundreds of nominations were submitted from parks across 44 states. Finalists were selected in partnership with the National Recreation and Park Association (NRPA) based on several criteria, including demonstrated need, sustainability impact and long-term community benefit.

Bobcat Park and Rec Makeover Contest
Image Credit: Bobcat Company

The finalists include:

  • Aaron Perry Park in Pontiac, Michigan: Traditionally used for baseball and soccer, the park’s baseball fields have fallen into disrepair and are now unusable. The two baseball fields at the park require full restoration, with the goal of the Pontiac Youth Recreation Program using the space for its Youth Baseball Program.
  • Chestnut Street Park in Henderson, North Carolina: Currently used for basketball games and community gatherings, the park lacks running water and permanent restrooms. The basketball court requires significant repairs due to large cracks. If selected, the park will be enhanced to better accommodate family gatherings and community picnics, continuing its role as a vital community space.
  • City of Purcell in Purcell, Oklahoma: The tennis courts at the Purcell Multi-Purpose Center require significant repairs, including resurfacing the courts and upgrading the outdated, maintenance-intensive lighting system. The city aims to revitalize the area with new surfaces, modern lighting and additional amenities to ensure a safe and accessible space for the community. Plans also include expanding the courts to accommodate Pickleball.
  • Ivan K. Hill Park in Winfield, Alabama: This multi-use park, featuring ballfields, playgrounds and a senior center, requires updates to improve safety and accessibility. Plans include replacing the original 1960s fencing and backstop and enhancing access to the fields and restrooms. The renovations aim to ensure long-term accessibility for both players and spectators.
  • Jones Park in Galveston, Texas: Jones Park has long been neglected, suffering from a lack of shade trees and frequent flooding, rendering it unusable for extended periods. The proposed overhaul includes a new basketball court, benches, sidewalks, and trees or shade structures, creating a safe and revitalized space for the community.

“We are moved by the incredible stories from communities nationwide, which highlight the need for park improvements to create safe and accessible gathering spaces,” said Laura Ness Owens, Bobcat vice president of global brand and marketing. “Through this contest, we hope it inspires others to recognize opportunities within their own neighborhoods and find ways to give back.”

Voting is open through Oct. 3 at bobcat.com. Individuals can vote once per 24-hour period during the voting period. The winner will be announced in late October 2024. The contest runner-up will receive a new Bobcat zero-turn mower.

To learn more about how Bobcat is giving back to communities, please visit bobcat.com.

About Bobcat Company 
Bobcat Company empowers people to accomplish more, a mission it has honored since creating the compact equipment industry in 1958. As a leading global manufacturer, Bobcat has a proud legacy of innovation, delivering smart solutions to customers’ toughest challenges. Backed by the support of a global dealership network, Bobcat offers an extensive line of worksite solutions, including loaders, excavators, tractors, utility vehicles, telehandlers, mowers, turf renovation equipment, light compaction, portable power, industrial air, forklifts, attachments, implements, parts and services. 

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With its North American headquarters in West Fargo, North Dakota, Bobcat leads the industry with its innovative offerings designed to transform how the world works, builds cities and supports communities for a more sustainable future. The Bobcat brand is owned by Doosan Bobcat Inc., a company within Doosan Group.

About the National Recreation and Park Association 
The National Recreation and Park Association (NRPA) is the leading not-for-profit organization dedicated to building strong, vibrant and resilient communities through the power of parks and recreation. With more than 60,000 members, NRPA advances this mission by investing in and championing the work of park and recreation professionals and advocates — the catalysts for positive change in service of equity, climate-readiness, and overall health and well-being. For more information, visit nrpa.org. For digital access to NRPA’s flagship publication, Parks & Recreation, visit parksandrecreation.org

©2024 Bobcat Company. All rights reserved.  

SOURCE Bobcat Company

The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.

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astronomy for hobbyist

How to See Comet C/2023 A3 (Tsuchinshan-ATLAS) Tonight

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Hello fellow star gazers! 🌌 As an amateur astronomer and night sky enthusiast, I’m beyond excited to share that Comet C/2023 A3 (Tsuchinshan-ATLAS)—the most talked-about comet of 2024—is already gracing our skies! Right now, observers in the Southern Hemisphere are enjoying its brilliance, and it won’t be long before us in the Northern Hemisphere can join in on the excitement. So grab your binoculars and stargazing apps, because tonight could be your chance to catch this spectacular cosmic visitor!

Comet C/2023 A3
C/2023 A3 (Tsuchinshan-ATLAS) on 10 June 2024 as seen from an 8-inch reflector f/4 telescope. 59 30 seconds frames were stacked with DSS and edited in SIRIL.Comet pic: Image Credit: C messier – Own work

What Makes C/2023 A3 (Tsuchinshan-ATLAS) So Special?

Let’s dive into why this comet is capturing the imagination of so many. To begin with, C/2023 A3 is expected to be exceptionally bright. While its future brightness is still a work in progress (thanks to the unpredictable nature of comets), most sources agree that we might see it with the naked eye. If we’re lucky, it could even outshine the iconic Comet NEOWISE from the summer of 2020. Hasn’t it been a while since we’ve seen a comet this remarkable?

Additionally, C/2023 A3 is anticipated to develop an awe-inspiring cometary tail. After it swings past the Sun at a distance similar to Mercury’s orbit, the heat will cause its icy core to evaporate dramatically, leading to the formation of an impressive tail made of dust and gas. If history teaches us anything, it’s that comets heated by the Sun often exhibit the most striking tails.

For those of us in the Northern Hemisphere, this is particularly exciting! The last time we saw such a bright comet visible from northern latitudes was during the 1997 spectacle of Comet Hale-Bopp.

C/2023 A3
A time-lapse of comet C/2023 A3 (Tsuchinshan–ATLAS) captured on 10 May 2024 Image Credit: By Cpayoub – Own work

How to Spot C/2023 A3 (Tsuchinshan-ATLAS) in the Night Sky

Curious about how you can locate this celestial beauty? The Star Walk 2 app is your best friend! Here’s a quick guide to help you find it:

  1. Download and open the Star Walk 2 app.
  2. Tap the magnifier icon located at the bottom left of the screen.
  3. Type in “C/2023 A3” and select the relevant search result.
  4. Hold your device up to the sky, and the app will point you directly to the comet’s current position!

Is C/2023 A3 (Tsuchinshan-ATLAS) Visible Now?

Good news for those in the Southern Hemisphere! Currently, C/2023 A3 is visible in the mornings, appearing low in the eastern sky just before sunrise. With a current magnitude of about 2.6, it’s brighter than anticipated and continues to brighten daily.

If you’re in the Northern Hemisphere, the comet is a bit more challenging to see due to the Sun’s brightness; however, it’ll start becoming visible in early October.

Visibility Forecast: What Lies Ahead

Let’s paint a picture of what to expect in the coming weeks:

  • September 27 – October 2: This is when the comet reaches perihelion, appearing in the early morning sky.
  • October 10-12: The comet will become more visible in the evening, shortly after sunset, in the constellation Virgo. These dates are critical as it will be at its brightest around October 12, making it easier to see with the naked eye.
  • October 15-31: The comet will fade but will still be visible with binoculars and telescopes.

The best time for observation is likely from October 10-12, just after sunset. So get out there—don’t miss the chance to witness this celestial wonder!

Tips for Photographing C/2023 A3 (Tsuchinshan-ATLAS)

If you’re an aspiring astrophotographer like me and you want to capture this comet on film, consider following these steps:

  1. Gear up: Have a DSLR or mirrorless camera, sturdy tripod, and a wide-angle or zoom lens ready.
  2. Camera Settings: Use manual mode with an ISO setting between 400 and 800, and a wide aperture of f/2.8 to f/4 to let in enough light.
  3. Location Matters: Pick a dark spot far from city lights. Star Walk 2 can help you find the comet’s exact location.
  4. Take Multiple Shots: For detailed images, take a series of photographs and use software like DeepSkyStacker for stacking.
  5. Post-processing: Tools like Photoshop will help refine your final image.

The Journey Ahead: What’s Next for C/2023 A3?

As we all wait in eager anticipation, it’s worth noting that C/2023 A3 (Tsuchinshan-ATLAS) is on a long journey. It completes one orbit around the Sun roughly every 80,660 years! If you’re wondering what the future holds, after its approach in October, this comet will slowly fade from view and won’t return until the year 26,000.

To Wrap Up

Excitement is in the air as we prepare to welcome this spectacular comet! C/2023 A3 (Tsuchinshan-ATLAS) is already putting on a show for observers in the Southern Hemisphere, and soon it will light up the skies for us in the North. As we gear up for this enchanting astronomical event, don’t forget to download the Star Walk 2 app to help you navigate the night sky like a pro.

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Let’s get ready to bask in the glow of C/2023 A3—happy stargazing, everyone! 🌠

Useful References

https://vitotechnology.com/apps/star-walk

https://en.wikipedia.org/wiki/C/2023_A3_(Tsuchinshan%E2%80%93ATLAS)

https://www.skyatnightmagazine.com/advice/comet-c-2023-a3-tsuchinshan-atlas

The science section of our news blog STM Daily News provides readers with captivating and up-to-date information on the latest scientific discoveries, breakthroughs, and innovations across various fields. We offer engaging and accessible content, ensuring that readers with different levels of scientific knowledge can stay informed. Whether it’s exploring advancements in medicine, astronomy, technology, or environmental sciences, our science section strives to shed light on the intriguing world of scientific exploration and its profound impact on our daily lives. From thought-provoking articles to informative interviews with experts in the field, STM Daily News Science offers a harmonious blend of factual reporting, analysis, and exploration, making it a go-to source for science enthusiasts and curious minds alike. https://stmdailynews.com/category/science/

https://stmdailynews.com/stm-daily-news-navigating-the-entertaining-pickleball-documentary-and-2-night-ufo-mysteries-unraveled/

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts

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Lifestyle

Reese Cooper Unveils RCOS Collection in partnership with Pacsun, Bridging Streetwear and Outdoor Exploration

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LOS ANGELES /PRNewswire/ — Reese Cooper is pleased to introduce RC Outdoor Supply (RCOS), a new line under the Reese Cooper label made possible with the support of retailer Pacsun. Inspired by his appreciation of the beauty and inclusiveness of California’s outdoor culture, the origin of the RCOS collection traces back to late 2021 when Cooper began quietly developing a line of outdoor products in addition to his runway collections. Founded on a shared enthusiasm for adventure and the outdoors, Cooper and Pacsun saw an opportunity to bring Cooper’s design aesthetic to the Pacsun community at an accessible price point, infusing the spirit of exploration into clothing.

Credit: Stefan Kohli

“At Pacsun, we believe in the power of co-creation to inspire, connect, and make a positive impact,” said Richard Cox, VP of Men’s Merchandising and Global Partnerships at Pacsun. “Our collaboration with Reese explores fashion inspired by the outdoor lifestyle and technical innovation, while also nodding to Americana and the fits that resonate with our customers.” A percentage of sales of RCOS products sold by Pacsun and Cooper’s own channels will be donated to a network of partners and organizations that encourage outdoor exploration and nature preservation such as One Tree Planted, an organization Cooper has consistently partnered with.

The first release under the RCOS label lays a framework for future collections of the brand by creating systems of dressing and inspired by Cooper’s collaborators. The in-studio lookbook was shot by friends of the brand, Cam Hicks & Juliana Salazar. Rooted in the duality of lifestyles of city dwellers and nature lovers, the collection takes inspiration from both to create garments that are viable in both environments. The brand’s visual campaign follows this same ethos; shot by photographer Stefan Kohli alongside Reese and a group of friends on a six day road trip along the Pacific Coast, the images tell an honest story of enthusiasts having fun and exploring nature.

“As someone who has always been in awe of the outdoors, especially living in California, I wanted this collection to be as accessible as possible like the environments it is inspired by,” said Cooper. “Designed and influenced with my friends in mind, the ethos of RCOS is to create product that holds up in all environments, for any activity, whether that’s running around in the city or on a mountain. These products are for any and everyone. This is stuff you’re supposed to get dirty, and most importantly, have fun while doing so. When it comes to outdoor activities, l’m an enthusiast, not a professional. I strongly believe it’s important to explore new things, learn new places, get out of your comfort zone. I wanted this collection to give you the tools to help you do that.”

With an emphasis on exploration and activity, each piece is created with careful attention to detail and quality materials. The collection offers a wide range of styles from taped-seam shell pieces, insulated outerwear, and cargo pants to graphic tees, hoodies, sweatpants and more. Made with technical fabrics like nylon, sherpa fleece, waffle knits, heavyweight cottons and compression. Cooper’s trademarked Hook is also featured on a number of pieces, along with a detailed and unique trim system, including custom rock pullers, zippers and speed belts, as well as special branded buttons, toggles and labels inside each garment. These designs are an accumulation of years of previously unrealized experimentation and ideation that could now be realized through the Pacsun partnership.

The RCOS collection will be available in a complete range of sizes from XXS to XXL, opening up the path for anyone to journey in.

RCOS will be available from August 9, 2024 at Pacsun.com and Pacsun stores nationwide, and through Cooper’s new website for the brand, rcoutdoorsupply.com. Select global retailers will also carry a selection of pieces, extending the reach of the label and desire to explore.

https://rcoutdoorsupply.com | @rcoutdoorsupply

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About Reese Cooper

Founded in 2016, Reese Cooper is the designer’s namesake brand known for its tailored take on classic American outdoor and utility wear with a focus on material quality and construction. Raised in Atlanta & London, Cooper moved to Los Angeles at the age of 18 to learn the ins and outs of garment manufacturing firsthand. In 2019, the brand was awarded runner up in the CFDA/Vogue Fashion Fund in 2019, making him the youngest ever finalist and Reese was included in Forbes 30 Under 30 in the following year. Cooper has collaborated with esteemed industry giants like Levi’s and Merrell. As a continued commitment to environmental reforestation, Reese Cooper contributes to the One Tree Planted initiative for every item sold.
https://reese-cooper.com/ | @reesecooper 

About Pacsun:
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @Pacsun on TikTokInstagramXFacebook and YouTube.

SOURCE Pacsun

Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/ and embark on a journey of discovery and self-improvement.

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