The award-winning whiskey unveils limited-edition “Art Barrels” and UnitedMasters Vinyl Collection available for purchase in support of Tree Equity
NEW YORK, June 8, 2022 /PRNewswire/ — Returning to Tribeca Festival for the fourth year in a row, Bulleit Frontier Whiskey is collaborating with independent creators and artists to converge film, music and art to ignite conversation and action around its Tree Equity mission in partnership with American Forests.
Bulleit Frontier Whiskey will be commissioning a collection of interactive art by New York muralist “ELLE StreetArt” and UnitedMasters independent artists to raise money for American Forests’ Tree Equity program, ensuring everyone, everywhere can share in the benefits of trees.
- “ART BARRELS” – Is a first-of-its-kind art installation in collaboration with top touring street artist, “ELLE StreetArt” to transform Bulleit’s highly coveted bourbon barrels into unique artworks that will double as planters where Tribeca attendees can plant tree seedlings for Tree Equity. “ART BARRELS” will be stationed at key Tribeca Festival locations where festival goers can take part in seedling plantings – the first step in the tree planting process. The seedlings will then be cultivated and used in a future New York City tree planting, benefiting the local community for years to come. To date, Bulleit and American Forests have successfully planted one million trees, restoring more than 2,000 acres of US forest landscapes.
- “LIMITED EDITION VINYL” – Bulleit Frontier Whiskey will host the opening night of the “Tribeca Music Lounge” to celebrate and support talented, up-and-coming independent artists. In honor of the artists taking the stage – Bulleit, in continued collaboration with independent music company UnitedMasters, will release a limited-edition run of vinyl featuring music from VIP showcase performers. The one-of-a-kind vinyl will include custom cover art by UnitedMasters artist, Chaz “ALLBLCK” Morgan.
“Like Bulleit, I try to push boundaries and experiment in everything I do, but especially when creating my art. I was really excited for the opportunity to use whiskey barrels as a new medium,” says ELLE. “But more than that, I feel a responsibility to do good through my art. Nature holds tremendous value and needs protecting, which is why teaming up with Bulleit to raise awareness for Tree Equity was a no-brainer.”
Following the festival, the limited-edition “ART BARRELS” and “LIMITED EDITION VINYL” will be available for purchase on Saatchi Art, the world’s leading online gallery, with one hundred percent of proceeds going to American Forests to further its Tree Equity mission shared by Bulleit.
“Partnering with independent creators in art, music, and film is a powerful tool for enacting change, and Tribeca Festival has long been a forum for independent creators who push boundaries,” said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. “By tapping into the intersection of art and sustainability, we’re able to spread the powerful message of Tree Equity and give emerging artists a platform to showcase their craft.”
Tribeca Festival ticket holders can stop by the Bulleit “ART BARRELS” installation to view Elle StreetArt’s commissioned work and take part in seedling plantings June 9-12 from 4-9pm ET outside Brookfield Place, one of New York City’s most dynamic building complexes along the Hudson River in Lower Manhattan.
For the first time ever, Tribeca Festival is introducing the “Tribeca Music Lounge,” the newest addition to celebrating independent creativity in music for four days and nights of exclusive performances, special guest appearances and thought-provoking industry talks. On Thursday, June 9, Bulleit Frontier Whiskey will host the opening night of the Tribeca Music Lounge to celebrate and support talented, up-and-coming independent artists from UnitedMasters including Yvngph, Allurr, PIERI, Paloma Ford and more during a one-of-a-kind showcase of live performances.
Earlier this year Bulleit and Diageo and UnitedMasters launched “Independent(s) Exchange” to open new avenues for independent artists and brands to collaborate on multi-faceted partnerships. Powered by 1.5 million independent UnitedMasters artists, the Independent(s) Exchange allows Diageo to directly invest in the next generation of pioneering artists shaping tomorrow’s pop culture.
Throughout the Tribeca Festival, ticket holders (21+) can visit Bulleit specialty bars at Spring Studios and Brookfield Place to enjoy delicious bespoke cocktails. As always Bulleit encourages adults 21+ to always drink responsibly. For more information and to stay up-to-date on its sustainability efforts follow @Bulleit on Instagram and Facebook.ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10 Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor’s Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.ABOUT THE TRIBECA FESTIVAL
The Tribeca Festival brings artists and diverse audiences together to celebrate storytelling in all its forms, including film, TV, VR, gaming, music, and online work. With strong roots in independent film, Tribeca is a platform for creative expression and immersive entertainment. Tribeca champions emerging and established voices; discovers award-winning filmmakers and creators; curates innovative experiences; and introduces new technology and ideas through premieres, exhibitions, talks, and live performances.
The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center. Tribeca will celebrate its 21st year June 8 – 19, 2022. www.tribecafilm.com/festival
In 2019, James Murdoch’s Lupa Systems, a private investment company with locations in New York and Mumbai, bought a majority stake in Tribeca Enterprises, bringing together Rosenthal, De Niro, and Murdoch to grow the enterprise.ABOUT AMERICAN FORESTS
American Forests, the oldest national nonprofit conservation organization in the United States, has been the pathfinder for creating healthy forests from coast to coast. The organization creates healthy and resilient forests in cities and large natural landscapes, that deliver essential benefits for climate, people, water and wildlife. The organization is driven by the power of forests to address two of the most pressing issues of the day: slowing climate change and advancing social equity. American Forests advances its mission through forestry innovation, place-based partnerships to plant and restore forests, and movement building. We envision a world in which the significant environmental, societal and economic benefits of forests are fully realized and equitably available to all people. Learn more at https://www.americanforests.org/.ABOUT UNITEDMASTERS
Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters provides a new industry alternative for independent artists. UnitedMasters gives artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands. The UnitedMasters platform enables artists to operationalize their independence and maximize their creative and economic potential while allowing them to maintain full ownership over their master recording rights.MEDIA CONTACT
SOURCE Bulleit Frontier Whiskey
Levenger Launches Exclusive Marilyn Monroe Collection
DELRAY BEACH, Fla. /PRNewswire/ — Levenger, famous for crafting and curating premium tools for readers, writers, thinkers, dreamers, and doers, has launched an exclusive new product collection celebrating one of history’s most beloved stars. The Marilyn Monroe Collection, which includes a 5-year journal, pen and keepsake box, is available only at levenger.com.
The collection pays tribute to the iconic actress who starred in some of Hollywood’s biggest and most critically acclaimed films, from romantic comedies like “Some Like It Hot” to serious dramas like “The Misfits.” Beneath her glamorous image and mesmerizing beauty was an intelligent, thoughtful woman who was an avid reader and faithful journal keeper. Over her career, she filled notebook after notebook with her thoughts, feelings, plans, and original poetry.
“A young girl named Norma Jean Baker came to Hollywood with dreams of fame and artistic achievement, transforming herself into the international sensation who was Marilyn Monroe,” said Margaret Moraskie, CEO of Levenger. “At Levenger, we’ve always been inspired by remarkable individuals passionate about creating, sharing, and inspiring others. Our new collection pays tribute to the woman who never let go of her hopes for a more meaningful life and is meant to inspire the dreamer in all of us.”
The Marilyn Monroe Collection features pieces that can be customized with a monogram, including:
- Dream Keeper Box: Store items and keepsakes in a luxurious case made of full-grain white leather with gold-toned hardware and soft suede lining. Within is a deep chamber to house items for safekeeping, and a removable sliding top drawer. Interior pockets can hold stamps, seals, envelopes, and writing implements, and the exquisite box comes with a sample of fine stationery.
- 5-Year Journal: Also made of smooth, luxurious full-grain white leather, this deluxe journal inspired by the legendary actress is beautifully crafted with rich, gilded-edge paper and offers five lines per day for self-reflection.
- Diamonds Ballpoint Pen: Conceptualized with Monroe’s iconic trademarked performances of “Diamonds Are a Girl’s Best Friend” in mind, this glamourous pen was designed to sparkle as you record thoughts, goals, and ideas. The writing instrument is crafted in white lacquered brass with gold-plated appointments and a sparkling Swarovksi® gemstone on the cap.
To discover new ways to dream with the Marilyn Monroe Collection, visit levenger.com.
Media Contact: Nicole Haftel; [email protected]
Pacaso Unveils Season Two of “Second Home” Podcast
SAN FRANCISCO /PRNewswire/ — Pacaso, the leading technology-enabled real estate marketplace that helps people buy, co-own, and sell a luxury second home, today announces the launch of Season Two of the “Second Home” podcast, where celebrities, athletes, doctors, designers, tastemakers, and entrepreneurs reveal how they live an enriched life and the role real estate plays in it. Hosted by Pacaso’s own Lucy Wohltman, Senior Vice President of New Development, and Andreas Madsen, Chief Revenue Officer, this season promises profound insights into the transformative power of second homes. It also facilitates intimate conversations about guests’ lives, spanning from discussions with individuals boasting numerous Grand Slam trophies to hearing artist Gray Malin’s captivating account of capturing a photo while suspended from a helicopter.
In Season Two, “Second Home” hosts a diverse lineup of engaging and influential guests, including the multi-talented designer and entrepreneur, Jenni Kayne; fine art photographer, Gray Malin; Optimism Doctor, Deepika Chopra; talented interior designer and hospitality professional, Jay Jeffers; Olympic gold medalist and decorated tennis player, Bethanie Mattek-Sands; and vintner, Jean-Charles Boisset.
“The common thread from guest to guest is they all feel as if they live their best life in their second home. Whether it is a matter of having more time for hobbies or the joy of entertaining friends around the kitchen island, a retreat can translate to happiness,” said Lucy Wohltman.
“From debating pickleball versus tennis to transporting ourselves to second homes in Tahoe, Northern California’s wine country, and beyond, this season was a blast to record,” said Andreas Madsen. “Hearing the incredible range of stories, such as Jenni Kayne’s hygge expertise, and delving into topics ranging from the art of anticipation and its impact on our everyday joy, it’s fascinating to see how each individual personalizes their primary and second homes, creating the ideal setting for their cherished memories.”
Noteworthy Season One guests included actress, entrepreneur, and philanthropist Eva Longoria; point guard for the Los Angeles Clippers John Wall; 16-season NFL quarterback Alex Smith; fitness and wellness pioneer Tracy Anderson; athlete and motivational coach Alex Toussaint; in addition to the well-known Jordyn Woods, Montell and Kristin Jordan, and Arie Luyendyk.
Pacaso® is a technology-enabled marketplace that modernizes real estate co-ownership to make a second home possible and enjoyable for more people. Pacaso curates luxury listings with premium amenities and high-end contemporary interior design, offers ⅛ to ½ ownership with integrated financing, and, after purchase, professionally manages the home and supports seamless resale. Co-founded by Austin Allison and Spencer Rascoff in 2020, Pacaso operates in 40 top second home destinations around the world. Pacaso has been certified as a Great Place to Work and is recognized as one of Glassdoor’s 2022 Best Places to Work.
Paramount+ in Canada and The Shine Network Institute Announce the Indigenous Producers Budgeting Intensive
TORONTO /CNW/ — Today, Paramount+ in Canada and The Shine Network Institute (TSNI) announce the Indigenous Producers Budgeting Intensive, an online course and new resource to support the professional development and mentorship of Indigenous women in film, television and media. This first virtual course will be geared toward budgeting for film. It will be accessible on TSNI’s @Learnatshine platform and will launch on National Indigenous Peoples Day – Friday, June 21, 2024.
Geared toward emerging and mid-level Indigenous female producers, this first intensive course of 10 x one hour modules offer students hands-on learning accompanied by Indigenous framed tutorials designed to empower students as they prepare to produce their first feature film. The course will also include candid conversations with Indigenous female producers to inspire and motivate students by giving them access to industry veterans who can dispel myths and misconceptions about producing.
“Working with The Shine Network Institute on this course is truly the first step in our partnership,” said Doug Smith, SVP Streaming & Content Licensing Paramount Global, Canada. “After listening and consulting with Jennifer Podemski and her team over the past few months we are proud to collaborate on this online course which will provide tangible skills to those interested in line producing, one of the most important jobs on any set. It is also a project we can build on in the months and years to come to support even more of TSNI’s membership and the next generation of Indigenous producers.”
“I am thrilled to be partnering with Paramount + Canada for this course,” said Jennifer Podemski, President & CEO, The Shine Network Institute. “Partnerships like this allow TSNI to offer the highest level of training and mentorship while building capacity for Indigenous people within the screen sector. Although our mission at TSNI is to foster the careers of Indigenous women who are the least represented across the sector and experience the most disproportionate outcomes, this course, which will be offered on our @Learnatshine platform, is open to all Indigenous professionals working within Canada’s film, television and digital media space.”
This initiative is the third partnership Paramount+ in Canada has announced that reinforces its long-standing commitment to diversity, equity, and inclusion. Earlier this fall, the company announced a collaboration with the Black Screen Office for the Black Creators Festival Initiative; a joint venture with BIPOC TV & Film, and the National Screen Institute Partner for the new ELEVATE program; and now TSNI’s Budget Online Intensive.
These programs are intricately connected to the mission of Paramount Global’s Content for Change initiative, which seeks to counteract narratives that enable bias, stereotypes and hate using the power of our content, the creative supply chain that powers it, and the culture that underpins everything we do.
Paramount+ is a global digital subscription video streaming service from Paramount that features a mountain of premium entertainment for audiences of all ages. Internationally, the streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel™, in addition to a robust offering of premier local content. The service is currently live in the U.S., the U.K., Canada, Latin America, the Caribbean, Australia, Italy, Ireland and South Korea.
About The Shine Network Institute
The Shine Network Institute (TSNI) is an Indigenous not-for-profit organization providing professional development programs, advocacy and mentorship, for Indigenous women in the film, television and media sector. TSNI is committed to knowledge gathering and knowledge sharing, understanding that culturally informed research practices will deepen our understanding of the needs within the communities we serve. We are committed to dismantling systemic and structural barriers Indigenous women face in the screen sector and creating pathways to advancing Indigenous women’s careers within the screen sector while creating safer spaces for all Indigenous Peoples in the industry.
SOURCE Paramount+ (Canada)
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