Beverages
Romania’s First Single Malt Whisky Kicks Off the Alexandrion Group’s Worldwide Tour on World Whisky Day
To mark World Whisky Day on May 21st, the Alexandrion Group embarked on their world tour to promote the first ever single malt, Carpathian whisky, produced in Romania
OTOPENI, Romania /PRNewswire/ — The Alexandrion Group, the largest Romanian spirits and wine producer and distributor, is introducing the first ever single malt whisky produced in Romania. To mark this monumental occasion, the group has embarked on a world tour which began at the end of May. The first stop was a lavish event at the residence of the Romanian Ambassador to the United States in Washington D.C., on May 25th.
“I was delighted to support, on behalf of the Romanian Embassy to the USA, the unveiling of the first Romanian single malt whisky in Washington D.C. I am glad to see Romanian companies such as the Alexandrion Group, expanding overseas,” said H.E. Mr. Dan-Andrei Muraru, Ambassador of Romania to the United States.
Mr. Nawaf Salameh, Alexandrion Group’s Founding Chairman, said: “In July, Romania and the USA will mark 25 years of strategic partnership. This was a perfect context to present our Carpathian Single Malt Whisky in the country where we are building a very large distillery, and also at the residence of the Romanian Ambassador. I am grateful to Ambassador Muraru for his generosity in welcoming us all into his residence to celebrate one of the most important accomplishments in the history of our group.”
Under the direction of Mr. Salameh, and his master distiller, Allan Anderson, the group has developed a high-quality product made using 100% malted barley produced in Romania and pure Sub-Carpathian water, renowned for its quality. This single malt is distilled, matured and bottled at the Alexandrion Saber 1789 Distilleries, located near the Carpathian Mountains. Carpathian Single Malt is natural colored, unchill filtered and bottled at 46% alcohol.
Carpathian Single Malt was matured in Romanian wine casks, a world premiere in terms of single malt production. Alexandrion Group is one of the few companies in the world that use casks from their own wine production facilities to mature single malt whisky. Earlier this year, the Fetească Neagră variety was awarded the Double Gold medal in one of the most prestigious international wine competitions, Concours Mondial de Bruxelles, and is considered the best red Romanian wine, exhibiting spicy, smoky fruit characters and good tannin structure.
Three expressions of the first Romanian single malt will be presented to the world during the tour: Fetească Neagră and Pinot Noir as part of the Romanian Wine Cask Selection, and Madeira, as part of the Spanish & Portuguese Wine Cask Selection. Fetească Neagră and Madeira were initially matured in first-fill Bourbon casks, while the Pinot Noir expression was exclusively matured in Romanian Pinot Noir casks.
Distinguished Master Distiller Allan Anderson says, “This whisky perfectly showcases our distillery terroir. The huge flavor impact of our malted barley, the pure Sub-Carpathian water combined with the unique flavors of Romanian and Portuguese wine casks make Carpathian Single Malt an exquisite whisky, which without a doubt, will become one of the best in the world as it further matures. The maturation in warmer climate regions versus Scotland (+41°F on average) might explain the unique, milder character of this superb whisky. Carpathian showcases this great potential and the clear quality advantage that we have versus other single malt whiskies of the same age, and we want to share our enthusiasm with whisky connoisseurs worldwide. The mash was double distilled in our distillery’s custom-made stills,” added Allan Anderson.
Visit: https://alexandriongroup.com/
SOURCE Alexandrion Group
Beverages
PEPSI® ANNOUNCE FOOTBALL STAR JACK GREALISH AS GLOBAL BRAND AMBASSADOR IN MULTI-YEAR PARTNERSHIP
- The star takes center stage in upcoming football campaign as Pepsi® continues to unlock enjoyment for fans
- Jack joins Pepsi’s star-studded group of global brand ambassadors, including Vini Jr., Son Heung-min and Leah Williamson
LONDON, April 26, 2024 /PRNewswire/ — Pepsi has today unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal.
Jack will take centre stage in Pepsi’s soon-to-be-announced global football campaign. The campaign will build on Pepsi’s signature approach to football by creating unexpected and unrivalled football experiences for worldwide fans seeking to enjoy more of the beautiful game.
Jack Grealish joins Pepsi’s incredible roster of globally recognised talent, which already includes winger Vinicius Jr., Son Heung-min, and Leah Williamson.
All four players are set to appear in Pepsi’s forthcoming global advertising campaign, battling it out for street football supremacy. Jack and Pepsi have many plans in store that will bring the joy of football to fans throughout the year focused on the pleasure he takes from playing the beautiful game.
Jack Grealish, said: “I’m buzzing to partner with Pepsi as a global brand ambassador. Pepsi has a great heritage working with the biggest names in world football, and I’m excited to join their mission to unlock enjoyment for football fans around the world and encourage everyone to play the beautiful game!”
Eric Melis, VP of Global Brand Marketing, Carbonated Soft Drinks at PepsiCo, said: “Jack is renowned worldwide for his incredible football skills and the enjoyment he takes from the game. We celebrate those who personify our attitude on and off the pitch and can’t wait for him to support us in bringing more enjoyment to football fans around the world as part of the Pepsi family.”
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo (NASDAQ: PEP) generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Beverages
International Delight Introduces Cold Foam: Elevate Your Coffee Experience at Home
Experience the premium coffee shop taste at home with International Delight’s Cold Foam, the innovative way to elevate your coffee creations.
Hey coffee lovers and flavour enthusiasts! Get ready to elevate your coffee game at home with International Delight’s newest and first-to-market innovation, Cold Foam. This exciting launch brings the indulgent coffee shop experience right to your doorstep without breaking the bank.
On April 8, 2024, International Delight introduced Canadians to Cold Foam, a unique product that effortlessly elevates your coffee creations. It’s as easy as 1-2-3: shake it, foam it, and sip it! In just a few simple steps, you can transform any hot or cold coffee into a foaming delicious (yes, you read that right) coffee shop drink.
International Delight listened to the desires of coffee lovers and delivered a game-changing product. With Cold Foam, they have revolutionized the at-home coffee experience, creating a multi-sensorial product that offers satisfying flavors and textures. Now, you can enjoy a premium coffee shop-style drink from the comfort of your own home.
Recognizing the rising popularity of cold foam in coffee shops and the growing number of consumers looking to recreate these specialty drinks at home, International Delight saw an opportunity. They took inspiration from social media, where coffee lovers seek unique creations, and developed their innovative Cold Foam product. Not only is it distinct to the brand, but it is also a first-of-its-kind offering on grocery shelves in Canada.
Indulgence is the name of the game with International Delight Cold Foam. Available in two fan-favorite flavors, French Vanilla and Caramel Macchiato, this coffee shop-style foam topper adds a creamy and foamy touch to your hot or cold coffee. Watch as it gradually mixes the creamer into your cup, creating a one-of-a-kind, indulgent experience. The best part? No frothers or extra tools needed! International Delight fans can enjoy their beloved foamy flavor hassle-free.
Starting in April 2024, you can find International Delight Cold Foam in major Canadian retailers nationwide. With just one can, you’ll enhance over 20 coffees and enjoy the delightful flavor at your fingertips. To celebrate, International Delight is running a pop-up sampling activation at the Toronto Eaton Centre in Toronto, Ontario, where you can grab free samples of cold brew coffee with Cold Foam from April 29th to May 5th, 2024.
Cold Foam is just the latest addition to International Delight’s commitment to delivering exciting coffee enhancing products that can’t be found anywhere else. So, coffee enthusiasts, get ready to sip, foam, and indulge with International Delight Cold Foam. Your at-home coffee experience will never be the same again!
Visit www.InternationalDelight.ca and follow @internationaldelightca on Instagram and @internationaldelightca on TikTok to stay tuned on what’s next!
About International Delight Canada
International Delight® Canada has been transforming cups of coffee into moments that spark joy through one-of-a-kind, bold coffee enhancers and iced coffee flavours. By uniting people with smooth and rich flavours that add flavour to your cup and your life, International Delight Canada brings people together over a cup of coffee, creating opportunities for connection, inclusion and celebration. International Delight Canada coffee enhancers and iced coffees are available Canada-wide at major grocery retailers, convenience stores, and mass merchandisers across Canada. For more information, visit www.InternationalDelight.ca.
About Danone Canada
Danone Canada is a business unit of Danone and operates from head offices in Boucherville, Quebec and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing Certified B Corporation®, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products, and coffee creamers and beverages, create economic and social value, and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious® Dairy Free, Stok®, International Delight®, evian® and more. For more information, connect with Danone Canada online at www.danone.ca, and on Facebook, Twitter, or LinkedIn.
| 1 Source: “Coffee and RTD Coffee, US 2021” Mintel, August 2021 |
SOURCE Danone Canada
Beverages
Introducing Bikini Island: A Spirits-Based, Ready-to-Drink Canned Cocktail with Nuclear Flavor
Party Like It’s the End of the World with Four Explosive Flavors and only 100 Calories per Can
LOUISVILLE, Ky. /PRNewswire/ — Bikini Island has now landed, and it’s here to deliver nuclear flavor! The new line of ready-to-drink cocktails contains 5% ABV and just 100 calories per can. Launching with four refreshingly bold flavors, Bikini Island offers consumers a better-for-you RTD that features real spirits and explosive taste.
Bikini Island will launch in select markets mid-April, and nationwide later this year, retailing at $19.99 for a Variety Pack of eight canned cocktails featuring four explosive flavors: Citrus Charge – vodka based, Blue Razz Explosion – vodka base, Watermelon Blast – tequila based, and Nuclear Pineapple – rum based.
With the spirits-based RTD category growing 55% in the last year alone, consumers are showing a clear preference for premiumization in addition to seeking out full-flavor (IWSR, 2023). There is an opportunity in the better-for-you space with current options lacking excitement and flavor. Consumers want the real deal with spirits-based products and when picking something off the shelves, however, they’re often forced to pick between great tasting flavor or lower calorie option – until now.
“Consumers are leading more health-conscious lifestyles, but that doesn’t mean they want to sacrifice fun or flavor,” said Don Deubler, CEO of Atomic Brands. “We saw a unique opportunity to capitalize on the white space and set out to do the seemingly impossible for consumers: create a low cal, spirits-based RTD that still packs a ton of nuclear flavor.”
“Aside from new items representing the largest share of sales within the RTD category, we know multipacks are shown to increase consumer’s average annual spend and trips to stores over 2x” said Deubler. “Bikini Island is an explosive brand and we’re excited to see the response!”
Inspired by the historical events at Bikini Island in the 1940’s and 50’s that led the world into the atomic and nuclear era, Bikini Island Cocktail Company is now bringing the seltzer world into explosive nuclear flavors at 100 calories a can.
Party Like It’s The End Of The World – Follow Us On Instagram: @drink_bikini_island
ABOUT ATOMIC BRANDS
The privately-owned Chicago-based Atomic Brands was founded in 2006 with a focus on creating products that people want with exceptional and uncompromised quality. With a portfolio of products including the award-winning artisan canned cocktail, Monaco Cocktails, the premium coffee-flavored whiskey, Kentucky Coffee and Bikini Island, Atomic Brands is committed to continually developing high-quality innovations across several drinking and lifestyle occasions. For more information, please visit atomic-brands.com
SOURCE Atomic Brands
-
City8 months agoSignal Hill, California: A Historic Enclave Surrounded by Long Beach
-
Community1 year ago
Diana Gregory Talks to us about Diana Gregory’s Outreach Services
-
Senior Pickleball Report1 year ago
ACE PICKLEBALL CLUB TO DEBUT THEIR HIGHLY ANTICIPATED INDOOR PICKLEBALL FRANCHISES IN THE US, IN EARLY 2023
-
Entertainment1 year ago
The Absolute Most Comfortable Pickleball Shoe I’ve Ever Worn!
-
Automotive1 year ago
2023 Nissan Sentra pricing starts at $19,950
-
Blog1 year ago
Unique Experiences at the CitizenM
-
Senior Pickleball Report1 year ago
“THE PEOPLE’S CHOICE AWARDS OF PICKLEBALL” – VOTING OPEN
-
Blog1 year ago
World Naked Gardening Day: Celebrating Body Acceptance and Nature
