Santa Barbara Wine Country is about to get a fresh reason to linger a little longer. Presqu’ile Winery has announced a new collaboration with Los Angeles Nomadic Division (LAND), the nationally recognized nonprofit known for taking contemporary art out of traditional museums and galleries and placing it directly into the environments that shape it. The result: curated, site-responsive works—some created specifically for the property—installed across Presqu’ile’s Santa Maria Valley estate.

A winery becomes an open-air gallery—at no cost

Under the partnership, Presqu’ile will serve as a host site for LAND programming, opening its estate to the public for free. Visitors can expect contemporary art integrated into the vineyard setting, with select installations shaped by the landscape itself. The goal is simple and ambitious at the same time: expand no-cost access to contemporary art along California’s Central Coast while creating a cultural experience that feels inseparable from the place it inhabits.

LAND’s approach is rooted in the belief that art should be experienced where people actually live, work, and gather. Rather than building exhibitions around white walls and controlled lighting, LAND supports projects driven by place—work that engages the environment, the community, and the lived experience of the artists creating it.

“Nourishing reciprocity” between art, landscape, and community

Laura Hyatt, Director of LAND, emphasized how the Central Coast setting opens new creative possibilities for artists.

Hyatt noted that collaborating with Presqu’ile gives artists the opportunity to engage with the region’s natural beauty and unique ecology—placing artworks in what she described as “nourishing reciprocity” with the landscape and the visitors moving through it. She also highlighted the long-term potential of the partnership, which allows for deeper exploration over time, expands LAND’s geographic reach, and strengthens connections between Southern and Central California.

For Hyatt, the collaboration is personal as well: her family has roots in the area going back five generations, adding another layer of community connection to the work LAND hopes to cultivate.

A shared mindset: tradition, experimentation, and a sense of place

Presqu’ile framed the partnership as a natural extension of what the winery already does—balancing tradition with experimentation. In the same way winemaking can honor time-tested methods while still pushing toward new expressions, contemporary art can offer new ways of seeing familiar processes and landscapes.

Matt Murphy, co-founder of Presqu’ile Winery, said the family’s appreciation for the visual arts made the collaboration an easy “yes.” He pointed to the opportunity to create “fun, compelling and unexpected” ways for the community to engage with both the installations and the estate itself—and to experience Presqu’ile through each artist’s creative lens.

What happens next

In the near term, LAND will install artworks developed through its programming on the Presqu’ile property, with public access remaining free. The collaboration is designed with community benefit at its center, positioning the estate as a cultural and agricultural destination—not just a tasting room.

Looking ahead, Presqu’ile has submitted plans for approval to develop expanded spaces intended to support free public art, cultural programming, and community gathering. If approved, those improvements would signal a long-term commitment to integrating arts and culture into the estate experience and welcoming future partners whose work aligns with Presqu’ile’s values of openness, creativity, and place-based expression.

Additional details—including participating artists and installation timelines—will be announced as the collaboration progresses.

About the partners

Presqu’ile Winery

Presqu’ile (pronounced press-keel) is a family-owned estate winery in Santa Maria Valley on California’s Central Coast. Founded in 2007, the winery produces cool-climate wines from its sustainably farmed estate vineyard and from a select group of growers across Santa Barbara County. The name—French Creole for “almost an island”—reflects the Murphy family’s Gulf Coast heritage and the winery’s deep emphasis on place.

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Los Angeles Nomadic Division (LAND)

Founded in 2009, LAND is a nonprofit arts organization dedicated to connecting people and places through site-responsive public art and programs. Over 15 years, LAND has presented more than 500 artists across 300+ programs and exhibitions, ranging from large-scale sculptural commissions to billboards, roadside screenings, workshops, and city-wide video presentations—reaching millions of people.

Why it matters

This collaboration isn’t just about adding art to a winery—it’s about rethinking where art belongs, who gets to access it, and how landscape can become part of the creative process. For the Central Coast, Presqu’ile and LAND are setting the stage for a new kind of cultural destination: one where a walk through the vines can also be a walk through contemporary ideas, made visible in the open air.

Source: Presqu’ile Winery

Organization: Los Angeles Nomadic Division (LAND)

• Presqu’ile Winery on Instagram (@presquilewine)
• LAND on Instagram (@nomadicdivision)

• Presqu’ile media contact: diana@solterrastrategies.com
• LAND media contact: kyle@hellothirdeye.com

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Casamigos is getting an early start on FIFA World Cup 2026™ watch-party season—and it’s doing it with a little friendly rivalry. The tequila brand announced a new World Cup campaign starring Gabrielle Union and Keegan-Michael Key, pairing the two as playful “hosts” who go head-to-head over a simple match-day question: are you Team Classic or Team Spicy?

The campaign tagline says it all: “Rivals at the game, Casamigos at the Bar.” The idea is less about picking sides forever and more about leaning into the competitive energy of the tournament—then coming together once the final whistle blows.

Team Classic vs. Team Spicy: the new bottled margaritas

Alongside the celebrity-led campaign, Casamigos introduced new pre-mixed margaritas in two flavors:

• Classic Lime
• Spicy

Both are designed for “pour, serve, and get back to the game” hosting—no extra ingredients, no shaking, no measuring. According to the brand, each pre-mixed margarita is 20.5% ABV and made with Casamigos Tequila, orange liqueur, lime juice, and natural flavors.

Casamigos says the bottles are meant to keep hosting simple during the tournament’s full 90 minutes (plus stoppage time), whether fans are gathering at home, meeting up at the bar, or celebrating in host cities.

What Gabrielle Union and Keegan-Michael Key are bringing to the campaign

Casamigos is leaning into Union and Key’s chemistry to capture what makes World Cup fandom so fun: the passion, the pride, and the rivalries that can get loud—without getting personal.

Union, who said she grew up playing soccer, is firmly Team Spicy, noting she loves “a little heat,” and that the best part of the sport is how it brings people together.

Key, a longtime World Cup viewer, is Team Classic, saying the “classic rivalries” already provide all the spice he needs.

World Cup activations and limited-time packaging

Casamigos is an Official Tequila Supporter of the FIFA World Cup 2026™ and plans to activate in host cities throughout the tournament with fan-first experiences. The brand also noted that its pre-mixed margaritas will feature limited-time FIFA World Cup 2026™ packaging.

For shoppers, the new pre-mixed margaritas are available in:

• 750ml bottles (about 10 cocktails)
• 375ml bottles (about 5 cocktails)

Casamigos lists 110 calories per serving and a suggested retail price of $21.99 MSRP, with both flavors best served chilled.

What to watch for

The World Cup is still months away, but brands are already battling for a spot on your watch-party table. Casamigos’ move is a clear bet on convenience: bottled margaritas that keep the vibe high without turning the host into the bartender.

And if you’re the type who treats every match like a personal derby, Casamigos’ message is basically this: talk your trash during the game—then toast like friends afterward.

Source:
Casamigos Spirits Company (PRNewswire), March 19, 2026.

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Related Links:

• Interactive multichannel news release
• Casamigos (official site)

Enjoy responsibly.

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New York City is about to get a crash course in “wines with a sense of place.” Volcanic Wines International (VWI) announced the 5th International Volcanic Wines Conference (IVWC), set for June 10, 2026 at Manhatta in Manhattan. The one-day event brings together producers, sommeliers, buyers, journalists, and educators for tastings and masterclasses focused on wines grown in volcanic soils—an increasingly talked-about category known for its tension, mineral-driven structure, and unmistakable origin.

Why volcanic wines are having a moment

Volcanic vineyards sit on some of the planet’s most dramatic landscapes—think steep slopes, black sand, and lava-strewn terrain. But the conference isn’t just about scenery. The IVWC is built around a simple idea: volcanic terroir can shape wine in distinctive ways, influencing everything from texture and acidity to aromatics and perceived “energy” in the glass.

As VWI co-founder John Szabo, MS put it, volcanic wines often stand out for their “energy, structure, and clear sense of origin,” making them a natural fit for wine lists that prioritize discovery.

A global tasting tour—without leaving Manhattan

Hosted in what VWI calls the largest and most influential wine market in the U.S., the conference offers a rare side-by-side look at volcanic regions from around the world. Participating producers are expected from territories including:

• Etna (Sicily)
• Santorini (Greece)
• Canary Islands (Spain)
• Hungary
• Pantelleria (Italy)
• Lake County (California)

Masterclasses, seminars, and a Grand Tasting

The June 10 program is designed for wine professionals who want to go deeper than a quick sip. Attendees can expect guided tastings and educational sessions exploring how different volcanic soils—and the climates that surround them—can influence grape varieties and wine styles.

Seminars are slated to spotlight volcanic wines from:

• Soave (Italy)
• Etna
• Hungary
• Canary Islands
• Lazio (Italy)

The day also includes a Grand Tasting, where exhibiting wineries will pour for a curated audience of sommeliers, buyers, importers, educators, and media.

A new “Volcanic Origin” certification will be announced in the U.S.

One of the headline moments: the conference will host the official U.S. announcement of a new Volcanic Origin certification, created by the Vinora association of Auvergne, France. The certification is designed to help recognize authentic expressions from volcanic regions worldwide—an important step as interest grows and consumers look for clearer signals of provenance.

Volcanic Wine Awards + JancisRobinson.com partnership

VWI also highlighted a major media partnership with JancisRobinson.com for the Volcanic Wine Awards, an international competition celebrating standout wines from volcanic regions.

Award-winning wines will be featured on JancisRobinson.com and showcased in a dedicated space during the NYC conference.

“Volcanic regions produce some of the most characterful wines in the world,” said Tara Q Thomas, Managing Editor at JancisRobinson.com, adding that the partnership aims to bring greater attention to these terroirs.

The big picture: story-driven wine in a crowded market

Beyond the technical details, the conference is tapping into something the wine world is actively chasing: narrative and identity.

“Today more than ever, the wine world needs compelling stories that reconnect wine lovers with place and identity,” said Gino Colangelo, President of Colangelo & Partners and partner in VWI. Volcanic wines, he noted, offer “dramatic landscapes, ancient soils, and wines with unmistakable character.”

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How to attend or exhibit

For information about exhibiting or attending, VWI directs inquiries to Bianca Panichi at bpanichi@colangelopr.com. Updates are also available at www.volcanicwinesinternational.com, with social channels on Instagram (@volcanicwines_intl) and Facebook (Volcanic Wines International).

What to watch for (STM Daily News)

• Whether the new Volcanic Origin certification becomes a widely adopted benchmark
• Which regions and producers dominate the Volcanic Wine Awards spotlight
• How volcanic wines continue to move from “sommelier obsession” to broader consumer demand

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