Food
Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign
New GlobeScan research shows two-thirds of consumers trust the BAP seafood certification label, prompting the Global Seafood Alliance to launch a 2026 “Seafood You Can Trust” consumer campaign focused on transparency and responsible seafood sourcing.
Last Updated on December 9, 2025 by Daily News Staff
Consumer Trust in Responsible Seafood Drives New “Seafood You Can Trust” Campaign
When two-thirds of consumers say they trust a certification label, that’s not just a marketing win—it’s a mandate for action.
New research from GlobeScan, conducted for the Global Seafood Alliance (GSA), reveals that consumers across five countries are actively seeking responsible seafood options and relying on credible certifications to guide their purchasing decisions. The findings have prompted GSA to launch a new consumer-facing campaign in 2026 centered on a simple but powerful message: “Seafood You Can Trust.”
What Seafood Consumers Really Care About
The survey, which polled at least 1,000 consumers in Canada, France, Spain, the United Kingdom, and the United States, focused on people who had purchased seafood in the last six months or consumed fish in the past year. The goal was to understand what drives seafood purchasing decisions and how certification labels like Best Aquaculture Practices (BAP) influence consumer behavior.
The results paint a clear picture: consumers want seafood that tastes good, is safe to eat, supports their health, and fits their budget. Nearly half of respondents identified safety as a critical factor when choosing farmed seafood, while more than half (53%) said they actively want to avoid products from irresponsible companies.
“It’s encouraging to see consumers recognizing the value of responsible seafood,” said Gayle Chong, principal at GlobeScan. “Credible certification plays a vital role in guiding purchasing decisions and sends a powerful signal to the industry that integrity matters.”
The Trust Factor: Why BAP Certification Resonates
One of the most significant findings from the survey is the level of trust consumers place in the BAP label. Two-thirds of respondents expressed confidence in BAP certification, with Spanish consumers showing the highest trust levels. More than half (53%) said the BAP label would directly influence their decision to buy or eat a seafood product.
This matters because trust is the currency of modern food systems. In an era of supply chain complexity and competing claims about sustainability, consumers need reliable signals to help them make informed choices. When a certification label earns that trust, it becomes more than a marketing tool—it becomes a bridge between responsible producers and conscious consumers.
More than four in ten consumers reported intentionally purchasing eco-labeled fish and seafood products, demonstrating that responsible sourcing isn’t just a niche concern—it’s a mainstream expectation.
Who Do Consumers Trust for Seafood Information?
The survey also explored which sources of information consumers find most credible when it comes to responsible seafood. The top trusted sources were:
- Fishers and fishmongers
- Certification organizations
- Scientists
- Chefs
This ranking reveals something important: consumers value expertise and direct connection. They trust the people who catch and sell seafood, the scientists who study it, the organizations that certify it, and the chefs who prepare it. These are voices with skin in the game—people whose livelihoods and reputations depend on getting it right.
When it comes to reaching consumers with responsible seafood messaging, the research shows that product packaging is the most effective channel. This makes sense—purchasing decisions happen at the point of sale, and clear, trustworthy labeling on the package itself provides information exactly when and where consumers need it.
Introducing the 2026 “Seafood You Can Trust” Campaign
Armed with these insights, GSA is launching a new consumer-facing marketing campaign in 2026 built around the tagline “Seafood You Can Trust.” The phrase was one of the top-chosen taglines by consumers across all surveyed countries—a testament to its clarity and resonance.
“Our chosen campaign tagline, Seafood You Can Trust, was one of the top chosen taglines by consumers across all countries—a simple yet effective message,” said Elise Avallon, GSA’s marketing director. “We look forward to working with retail and food service partners, as well as BAP-certified producers, to bring this campaign to life.”
The campaign will leverage the survey’s findings to meet consumers where they are—on product packaging, through trusted voices, and with straightforward messaging that cuts through the noise. By emphasizing safety, responsibility, and credibility, the campaign aims to make it easier for consumers to choose seafood that aligns with their values.
Why This Matters Beyond Marketing
The GlobeScan survey and the resulting campaign represent more than a branding exercise. They reflect a broader shift in how consumers think about food—not just as fuel or pleasure, but as a choice with consequences.
When consumers say they want to avoid irresponsible companies, they’re expressing a desire for accountability. When they trust certification labels, they’re signaling that third-party verification matters. And when they actively seek out eco-labeled products, they’re voting with their wallets for a food system that prioritizes sustainability alongside taste and affordability.
For producers, retailers, and food service operators, this research offers a roadmap. Consumers are ready to support responsible seafood—they just need clear, credible information to guide their choices. Certifications like BAP provide that clarity, and campaigns like “Seafood You Can Trust” amplify the message.
Getting Involved
GSA recently hosted a webinar providing an overview of the key findings from the GlobeScan study, which is available to view online. The organization is also inviting retail and food service partners, as well as BAP-certified producers, to get involved in the 2026 marketing campaign.
As the seafood industry continues to navigate challenges around sustainability, traceability, and consumer trust, initiatives like this demonstrate that transparency and credibility aren’t just good ethics—they’re good business.
About the Global Seafood Alliance
The Global Seafood Alliance is an international nonprofit organization dedicated to advancing responsible seafood practices through education, advocacy, and third-party assurance. The Best Aquaculture Practices (BAP) certification program is one of the most comprehensive and widely recognized aquaculture certification programs in the world.
Sources:
For more stories about the latest Food and Beverage news, whether it’s locally or globally, visit our Food & Drink section.
Interested in learning more about responsible seafood sourcing? Look for the BAP certification label next time you’re shopping for fish or seafood.
Food and Beverage
Simplify Family Dinners with Easy, One-Pan Meals
One-Pan Meals: When busy weeknights leave little time for prepping dinner – or cleaning it up afterward – simple recipes can make a difference. Try this this zesty, Asian-inspired Lime-Ginger Shrimp Fried Rice or Broccoli Cheese Rice Casserole.
Simplify Family Dinners with Easy, One-Pan Meals
(Feature Impact) When busy weeknights leave little time for prepping dinner – or cleaning it up afterward – simple recipes can make a difference. With a few flavorful ingredients and a single pan or casserole dish, you can get a satisfying meal on the family table without spending hours in the kitchen or leaving behind a sink full of dirty dishes.
Convenient ingredients like rice lend themselves well to a variety of easy recipes. For example, this zesty, Asian-inspired Lime-Ginger Shrimp Fried Rice combines sauteed shrimp with sweet mango, citrusy lime, savory bok choy and fragrant Success Boil-in-Bag Jasmine Rice in a weekly favorite that’s ready in about 25 minutes using just a wok or large skillet.
With no additives or preservatives, and now available in a shareable 32-ounce family size, the certified kosher, gluten-free, non-GMO long grain rice’s sweet buttery flavor makes it an easy base for the customizable dish. While the recipe calls for bok choy, you can mix and match vegetables based on what vegetables you already have on hand, including leftovers from another meal, such as carrots, onions, peppers, zucchini, mushrooms, snap peas or corn.
For another easy option, this Broccoli Cheese Rice Casserole comes together in just four simple steps and requires a single casserole dish for baking. Using no measure, no mess Success Boil-in-Bag White Rice ensures perfect, fluffy rice that folds into a creamy combination of cream of mushroom soup, broccoli and cheddar cheese for a bubbling, hearty dinner straight from the oven in about half an hour.
For more recipes that make it easy to get a homemade meal on the table with less cleanup, visit SuccessRice.com.
Lime-Ginger Shrimp Fried Rice
Prep time: 10 minutes
Cook time: 15 minutes
Servings: 4
- 2 bags Success Boil-in Bag Jasmine Rice
- 2 tablespoons canola oil
- 1 pound peeled, deveined medium shrimp, tails removed
- 8 baby bok choy, trimmed and quartered
- 1/2 cup diced fresh mango
- 1 tablespoon minced fresh ginger root
- 1/4 teaspoon salt
- 3 tablespoons soy sauce
- 2 tablespoons lime juice
- Prepare rice according to package directions. Allow to cool completely.
- In wok or large skillet, heat oil over medium-high heat. Add shrimp, bok choy, mango, ginger and salt; saute 3-5 minutes, or until shrimp start to curl and bok choy starts to wilt.
- Stir in rice. Cook 2-3 minutes, or until well coated. Stir in soy sauce and lime juice; cook 2-3 minutes, until rice is heated through.
Tip: If you don’t have bok choy on hand, use small broccoli florets, trimmed green beans or leftover vegetables of choice.
Broccoli Cheese Rice Casserole
Prep time: 5 minutes
Cook time: 30 minutes
Servings: 4-6
- 1 bag Success Boil-in-Bag White Rice
- nonstick cooking spray
- 1 can (10.75 ounces) condensed cream of mushroom soup
- 2 cups frozen broccoli florets, thawed and drained
- 1 1/2 cups shredded cheddar cheese, divided
- 1/2 teaspoon black pepper
- 1/2 cup crispy fried onions
- Prepare rice according to package directions. Preheat oven to 350 F.
- Coat 2-quart casserole dish with nonstick cooking spray. In medium bowl, combine soup, broccoli, 1 cup cheddar cheese and pepper. Fold in rice.
- Pour mixture into prepared dish and top with remaining cheddar cheese.
- Top with crispy fried onions. Bake 20 minutes, until bubbling.
SOURCE:
Food Truths
Soul Food Has African Roots—and a Distinct Black American History
Soul food connects African heritage with generations of Black American creativity and community. Here’s why shared roots and a distinct cultural identity both deserve recognition.
Last Updated on October 15, 2026 by Daily News Staff
Shared ancestry connects the African diaspora. It also makes understanding each community’s food traditions worth the effort.
A debate over who can claim soul food raises a question larger than any social media argument: When does a shared cultural inheritance become a distinct tradition?
People across Africa and the African diaspora have foods that evoke home, family, comfort, and belonging. Recognizing that connection is valuable. But using “soul food” as a general description of comforting food is different from identifying the cuisine historically known by that name.
Soul food is a distinctly African American culinary tradition with African roots, shaped by generations of Black life in the United States. Recognizing its American development does not erase Africa. Recognizing Africa should not erase what Black Americans created.
African Roots, American Development
Enslaved Africans arrived with agricultural knowledge, cooking skills, and food traditions. They adapted those traditions to unfamiliar surroundings and unequal access to food, drawing on available ingredients and encounters with Indigenous and European foodways.
Okra, black-eyed peas, and vegetable-centered cooking offer important connections to African traditions. Corn and cornmeal reflect Indigenous American agriculture. These ingredients and influences became part of an evolving food culture rather than remaining unchanged copies of dishes from another continent. [1]
The distinction is between ancestry and development. A cuisine can descend from older traditions and acquire its own identity through the experiences of the people who preserve and transform it.
More Than a Story About Scraps
Slavery and deprivation belong in this history. Enslaved people supplemented restricted food supplies through gardening and other means, and used small amounts of meat to season vegetables. But telling the entire story as “making something out of scraps” understates their knowledge and creativity.
Black food history also includes seafood work, farming, skilled cooking, and enterprise. The Smithsonian’s account of Black foodways, for example, documents African Americans’ extensive involvement in harvesting, processing, and selling oysters. [2]
These were people with expertise. Their contributions deserve recognition as culinary work and cultural creation.
Why the Name Matters
The food traditions are older than the widespread use of the name “soul food.” The term became prominent during the 1960s, amid movements asserting Black identity and cultural pride. Smithsonian histories describe the soul food movement as celebrating foods that mainstream America had often disparaged. [3]
That context gives the name meaning beyond a meal that tastes good or brings comfort.
For some families, a pot of greens or a pan of cornbread carries memories of relatives, church dinners, holidays, and recipes learned by watching someone cook. Calling those foods “soul food” places them within a particular cultural story.
Southern Roots Traveled
Soul food also developed beyond the South. During the Great Migration, Black Americans carried Southern food traditions into new cities and neighborhoods, preserving familiar dishes while adapting their cooking. Smithsonian programming connects that movement directly to soul food’s development. [4]
That helps explain how a cuisine rooted in the South became part of Black community life across the country.
It also makes geography an imperfect test of authenticity. Soul food cooked in London can still be African American soul food. A cuisine’s cultural origins do not change simply because someone prepares it elsewhere.
Shared Heritage Does Not Mean Identical Cultures
Africa is a continent of many food traditions. The diaspora is similarly diverse. African American, Afro-Caribbean, Afro-Latin American, and Black British identities encompass different histories and relationships to food.
Someone may use “soul food” figuratively to describe a cherished family dish. That emotional use is understandable. The difficulty arises when it becomes a historical claim that all Black cuisines are versions of the same named tradition.
Shared ingredients and ancestry establish connections; they do not make distinct cuisines interchangeable.
A useful conversation would ask which dishes are related, what techniques survived, and how different communities adapted them. That approach gives people more history to appreciate.
Respect Through Recognition
Defending soul food’s African American identity need not become an attack on Africans, Caribbean people, or Black Britons. Equally, celebrating connections across the diaspora should include respect for Black Americans’ particular contributions.
Anyone can cook, enjoy, study, and share soul food. Cultural recognition does not require closing the kitchen door. It requires crediting the people and history behind the cuisine.
Soul food’s African roots and African American identity belong in the same sentence. Both deserve to be remembered.
What dish connects you most strongly to your family’s history—and who taught you to make it? Share your story in the comments.
Explore more food stories and culinary traditions in STM Daily News’ Food & Drink section.
Sources and Further Reading
- African and Native American Foodways and Resilience: From 1619 to COVID-19 — Research on food traditions, adaptation, and cultural resilience.
- Black Foodways and Cuisine — National Museum of African American History and Culture.
- African American History Highlights — National Museum of American History, including the soul food movement.
- Cooking Up History — National Museum of American History programming on migration and soul food.
Foodie News
Red Lobster Serves Up October Deals, New Shrimp Flavors and Free Kids Meals for Halloween
Red Lobster unveils October 2026 deals, new Endless Shrimp flavors and free kids meals for Halloween weekend. See dates, offers and restrictions.
STM Daily News | Food & Drink | News Brief
October 13, 2026
Red Lobster Kids Eat Free Halloween 2026
Red Lobster is bringing new seafood specials, weekday meal deals and a Halloween treat for families this October. The restaurant chain has announced a lineup of promotions that includes discounted appetizers, new Endless Shrimp flavors and free kids meals for Halloween weekend.
The promotions, announced October 9, feature several offers for Canadian customers, along with select deals available in the United States.
New Weekday Seafood Deals
Red Lobster is introducing an updated weekday Daily Deals menu at participating Canadian restaurants, featuring a different seafood combination each day.
The lineup includes:
- Monday – Endless Shrimp ($36.99 CAD): A selection of shrimp favorites served with one side.
- Tuesday – Crab Lover’s Duo ($34.99 CAD): Steamed snow crab legs paired with Crab & Shrimp Linguini Alfredo.
- Wednesday – Steak & Walt’s ($27.99 CAD): Grilled sirloin with Walt’s Favourite Shrimp and one side.
- Thursday – Salmon New Orleans ($29.99 CAD): Blackened salmon topped with shrimp in Cajun butter sauce.
- Friday – Captain’s Platter ($25.99 CAD): Garlic shrimp, popcorn shrimp and crispy battered fish with one side.
These prices and specific weekday offers apply to participating Canadian restaurants. Red Lobster’s U.S. Daily Deals are separate and may differ in price and availability.
Endless Shrimp Gets an OLD BAY Twist
Beginning October 13, Red Lobster is adding NEW OLD BAY Garlic Shrimp to its Canadian Endless Shrimp lineup.
The limited-time promotion allows guests to mix and match shrimp varieties throughout their meal, accompanied by a side and Red Lobster’s signature Cheddar Bay Biscuits.
The Canadian Endless Shrimp promotion is advertised at $34.99 CAD, with pricing and participation varying by location. Endless Shrimp is available for dine-in only at participating U.S. and Canadian restaurants.
Kids Eat Free for Halloween Weekend
Families looking for a Halloween dining treat can take advantage of Red Lobster’s Kids Eat Free promotion from October 30 through November 1, 2026, at participating restaurants in both the United States and Canada.
Children who arrive in costume can receive free kids meals when dining with an adult purchasing a full-price dinner entrée.
For dine-in customers, one qualifying adult entrée can provide up to two free kids meals, with a maximum of two per table.
Families ordering online for takeout can receive one free kids meal with a qualifying adult entrée by using promo code SPOOKY26.
The maximum discount is $9.99 per free kids meal, and additional restrictions apply.
What About the $3 Appetizers?
Red Lobster also offered $3 individually sized appetizers from October 9–12 at participating Canadian restaurants. The limited-time Thanksgiving weekend promotion included Island Coconut Shrimp, Shrimp Cocktail and Mozzarella Cheesesticks with the purchase of an entrée.
That promotion has now ended and was not advertised as a U.S. offer.
Check Before You Go
With restaurant promotions varying by country and location, customers should confirm availability, prices and restrictions before visiting.
For menus, participating restaurants and additional details, visit Red Lobster’s U.S. website or Red Lobster Canada.
More Food & Drink News from STM Daily News
Looking for the latest restaurant promotions, food trends, recipes and dining news? Explore the Food & Drink section of STM Daily News for more delicious discoveries, helpful tips and updates on what’s happening in the world of food.
Source: RL Investor Holdings LLC / Red Lobster, press release dated October 9, 2026.
Editor’s Note: Promotional offers are subject to participation, availability and restrictions. Canadian prices are listed in Canadian dollars and should not be interpreted as U.S. pricing.
