pickleball and sports exclusive
Delaware Life and DUPR: Fueling the Growth of Pickleball
Delaware Life and DUPR team up to fuel growth of pickleball, providing accurate ratings and increasing grassroots engagement.
Pickleball is taking the world by storm, becoming one of the fastest-growing participatory sports enjoyed by people of all ages. In an exciting development for the sport, Delaware Life Insurance Company (“Delaware Life”) and DUPR (Dynamic Universal Pickleball Rating) have joined forces in a long-term partnership to drive growth and innovation in pickleball. With Delaware Life as the exclusive presenting sponsor of DUPR, this collaboration aims to increase play opportunities and engage more players at the grassroots level. Let’s explore how this partnership will unfold and what it means for the pickleball community.
Unleashing the Power of Data and Technology:
DUPR, the leading data and technology platform in pickleball, boasts a proprietary global rating system. This system assesses player performance based on match results, providing a real-time, reliable, and accurate assessment of skill levels. By partnering with DUPR, Delaware Life is leveraging the power of data and technology to enhance the pickleball experience for players across the board. From amateurs to professionals, DUPR’s global rating system offers a unifying language that transcends age, gender, and location.
A Shared Mission for Growth and Empowerment:
Delaware Life’s President and CEO, Colin Lake, highlights the strong alignment between the brand and pickleball. The sport’s increasing popularity among diverse age groups resonates well with Delaware Life’s client base. The partnership with DUPR not only supports the growth of the game but also presents new opportunities to engage clients and business partners. Both Delaware Life and DUPR share a passion for delivering outstanding tools and services that empower their respective communities with information, insights, and opportunities for growth.
Collaborative Engagement for Pickleball Enthusiasts:
Besides being the presenting sponsor of DUPR, Delaware Life and DUPR will collaborate on level-based pickleball events and opportunities. Utilizing DUPR’s extensive network of clubs and organizations, such as Life Time, Ace Pickleball Clubs, and Dill Dinkers, the partnership aims to enhance customer, employee, and partner engagement experiences. These collaborations will provide new avenues for enthusiasts to engage with the sport, further contributing to the growth of pickleball.
DUPR’s Rapid Rise and Global Presence:
Since its founding as the analytics arm of Major League Pickleball in 2021, DUPR has emerged as the best-in-class global pickleball rating system. It is now independently operating and widely used by amateurs, collegiate, and professional players for accurate skill level assessments. DUPR’s user base has grown exponentially, with a presence in over 140 countries, including China, India, Germany, and the UK. This remarkable growth showcases the global appeal of pickleball and the demand for a reliable rating system that unifies the pickleball community.
Supporting the Mission with Partners and Supporters:
To further bolster its mission and strengthen its presence, DUPR has welcomed influential board members and investors such as David Kass and tennis legend Andre Agassi. In addition, DUPR has formed partnerships with companies like The Picklr, JOOLA, Rally Republic, and many others. These collaborations highlight the collective commitment to elevating the sport and promoting its growth on a global scale.
The partnership between Delaware Life and DUPR represents an exciting development for the pickleball community. By combining resources, data, and expertise, they are fueling the growth of pickleball and introducing new opportunities for grassroots engagement. As pickleball continues to captivate players worldwide, this collaboration sets the stage for even greater innovation, inclusivity, and accessibility within the sport. With Delaware Life’s support as the presenting sponsor of DUPR, we can anticipate a bright future for pickleball enthusiasts everywhere.
To learn more about the partnership between Delaware Life and DUPR, please visit https://dupr.delawarelife.com.
About DUPR
DUPR (Dynamic Universal Pickleball Rating) presented by Delaware Life, is the premier global pickleball rating system and technology platform, trusted by the world’s leading clubs, tournaments, leagues, and players. DUPR’s dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 – 8.000 scale. Players and operators can visit www.dupr.com to sign up and learn more.
About Delaware Life Insurance Company
Delaware Life is an insurance and annuity company that empowers financial professionals with a wide array of customizable solutions. A subsidiary of Group 1001, we were born out of the advisor industry, and we understand how important it is to find the right fit for every client, every situation, and every individual need. We’re passionate about equipping you with annuities that give your customers peace of mind and a successful future—allowing them to plan with confidence for whatever’s next.
About Group 1001
Group 1001 is a collective that empowers companies to create positive growth. Our insurance and annuities are easy to understand and accessible to all. Our online investing platform gives individuals control over their savings. Our technology and innovation help companies succeed. And our strategic partnerships bring people together through education and sports.
As of December 31, 2023, Group 1001 had more than 1,200 employees and combined assets under management of $62.6 billion, serving more than 950,000 customers. It comprises the following brands: Delaware Life, Gainbridge®, Clear Spring Health, Clear Spring Property and Casualty Group, Clear Spring Life and Annuity Company, and RVI Group, among others.
News
Pickleball Kingdom: Conquering the World, One Court at a Time
Pickleball Kingdom sets its sights on global dominance, partnering with Franchise India Group to expand into the Middle East. #PickleballPower
In 2024, the world of sports was on the cusp of witnessing a new era unfold. Pickleball, regarded as the fastest-growing sport in America, was set to take the global stage with Pickleball Kingdom at the helm. Breaking new ground, the premier indoor pickleball facility announced a groundbreaking partnership with Franchise India Group, paving the way for its expansion into the Middle East.
The Global Ambition:
Ace Rodrigues, the Founder and CEO of Pickleball Kingdom, couldn’t contain his enthusiasm about this international expansion. His longstanding vision of taking the sport to a worldwide audience was finally becoming a reality. With 140 locations already in queue across the United States, the deal with Franchise India Group would double that number almost overnight.
A Strategic Partnership:
Franchise India Group Chairman, Gaurav Marya, shared in the excitement about partnering with Pickleball Kingdom. Recognizing the sport’s immense popularity and exponential growth, he hailed Pickleball Kingdom as the leader of the movement. Together, they would spearhead the international expansion of pickleball, promising to revolutionize the sport as we know it.
Franchise Opportunities:
Franchise India Group wasted no time in accepting applications from interested parties seeking to become franchisees of Pickleball Kingdom. They sought experienced entrepreneurs who understood the value of being pioneers in this global movement. With key stakeholders established for each territory, Pickleball Kingdom’s expansion would be well-supported.
Explosive Growth:
Pickleball had experienced an impressive growth rate of over 224% in the past three years, resulting in an astounding 36.5 million players in the United States alone. However, the demand for courts had outpaced supply. This is where Pickleball Kingdom’s franchise model created a winning solution. Their climate-controlled indoor facilities not only provided courts but also offered lessons, leagues, tournaments, parties, team-building events, and refreshments.
Strategic Expansion Plans:
Rob Streett, COO of Pickleball Kingdom, highlighted the strategic importance of partnering with Franchise India Group. The collaboration marked only the initial phase of the brand’s expansion plan, focusing on establishing a strong presence in the Middle East. This strategic move would ensure that the sport’s popularity and impact would be maximized in this new region.
Ambitions and Dreams:
Filled with enthusiasm and ambition, Ace Rodrigues declared that the time had come for pickleball to conquer the international stage. The goal was to establish a presence in every country within five years. As he looked ahead, he eagerly anticipated a world where the words “Welcome to the Kingdom!” would be uttered in every language spoken around the globe.
The stage was set, and the world was about to witness the rise of pickleball to unprecedented heights. With Pickleball Kingdom leading the charge and supported by a strategic partnership with Franchise India Group, pickleball was poised to become the first global powerhouse in the sport. From a grassroots phenomenon to an international sensation, pickleball has truly become the sport of choice for millions worldwide. The journey ahead promised excitement, growth, and the universal language of friendly competition: pickleball.
ONTARIO, Canada, April 17, 2024 /PRNewswire/ — Pickleball Kingdom, the largest indoor pickleball franchise in the world continues its massive global expansion by coming to Canada. The United States based company confirmed its commitment to opening clubs in Canada, starting immediately with multiple clubs in Ontario.
Founder and CEO of Pickleball Kingdom, Ace Rodrigues, stated, “Canada gave us hockey and what a blessing that’s been. We’re excited to return the favor and export the fastest growing sport in the world, pickleball, to our neighbors in the north.”
Currently, Pickleball Kingdom has 140+ clubs built or being built out in the United States. Additionally, early this week, the company announced its agreement with Franchise India Group to open clubs in Dubai, India, and Abu Dhabi, with the rest of the UAE to follow.
The Pickleball Kingdom experience extends beyond just courts. Members and visitors can participate in a variety of activities, including lessons, leagues, tournaments, and open play sessions. On-site refreshments fuel friendly competition, while a dedicated mobile app allows for easy court reservations and even captures video highlights for players to relive their favorite on-court moments.
COO of Pickleball Kingdom, Rob Streett, added, “Canada is such a beautiful country, but its weather is not ideal to play pickleball outdoors. We’re looking forward to offering Canadians a chance to learn and play the fastest growing sport in the world all year round. Especially with their families.”
Pickleball Kingdom is now accepting inquiries from interested parties to get involved with the movement. They are seeking seasoned businesspeople who value the advantage that comes with being a first market mover. Those who desire to have a conversation with Pickleball Kingdom should submit their request through their website: www.pickleballkingdom.com/franchise.
Pickleball has seen a growth rate of over 224% over the last three years, resulting in an estimated 36.5M pickleball players in the United States alone. And remarkably, 45% of them say they plan on playing more pickleball over the next year, according to YouGov.
David Haynie, CPO of Pickleball Kingdom, commented, “Universally, the biggest complaint against pickleball is that there aren’t enough courts to meet the demand to play. Once our clubs are built throughout Canada, we will not only meet the existing needs but create an introductory path into this great sport for people who don’t currently play.”
CEO Ace Rodrigues concluded, “We’ve had people from Canada visit Pickleball Kingdom ever since we’ve opened. And we have more than a few ‘snowbirds’ as members who are Canadian residents. This overwhelming demand expedited the decision to open up the country. Soon there will be Pickleball Kingdoms all over Canada!”
SOURCE Pickleball Kingdom
pickleball and sports exclusive
PickleRage Expands Reach, Bringing the Thrill of Indoor Pickleball to Jacksonville
JACKSONVILLE, Fla. /PRNewswire/ — PickleRage, a premier indoor pickleball club franchisor, announced its plans to open another corporate-operated club location in Jacksonville, Florida. The 30,209-square-foot club will give the community access to a state-of-the-art indoor facility where they can play pickleball year-round. PickleRage’s expansion into Jacksonville signifies another milestone in its ongoing mission to bring the joy of playing the game of pickleball to communities nationwide.
Located at Avenues Walk near I-95, I-295, and Philips Highway, PickleRage at Avenues Walk is set to redefine the local pickleball scene with its cutting-edge smart courts and premium amenities. With its plan to feature 9 joint-friendly CushionX courts, superior visibility and lighting, and perfect year-round temperature and humidity, the club promises unparalleled playing conditions for pickleball players of all ages and skill levels.
“We’re thrilled to expand our footprint in Jacksonville and introduce PickleRage to this vibrant community,” said Chris Daiss, vp of real estate and construction. “With our advanced facilities and commitment to excellence, we aim to become the go-to destination for pickleball enthusiasts of all levels.”
More than just a pickleball club, PickleRage at Avenues Walk aims to foster a lively community hub. The club will give players of all skill levels the opportunity to connect while improving their gameplay through lessons, tournaments, and leagues. Alongside its top-tier programming, PickleRage at Avenues Walk will feature a court-side lounge where players can unwind and socialize post-game.
Strategically situated alongside prominent retailers including Walmart, Dollar Tree, and Haverty’s at Philips Highway & Southside Blvd, the club benefits from high visibility and accessibility. It is adjacent to the 372-unit Bainbridge Avenues Walk multifamily project and lies in close proximity to the Avenues Mall.
PickleRage is one of America’s fastest growing indoor pickleball franchisors that gives novice & advanced players alike a place to play and connect. With world-class social, tournament, and instructional programing, you can see why pickleball players across the US are calling PickleRage clubs “Pickle-rageous!” With more than 500 locations planned over the next 5 years, PickleRage is set to take the pickleball-world by storm. For more information, visit: www.picklerage.com.
SOURCE PickleRage
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