The Bridge
Dreamer to Doer: Taco Bell Foundation’s Ambition Accelerator Fuels Young Changemaker’s Bold Idea
Following the second annual Ambition Accelerator Summit, 24-year-old changemaker Victoria Lamar receives $25,000 in funding to help excel her education-focused initiative.
IRVINE, Calif. /PRNewswire/ — Taco Bell Foundation and nonprofit partner Ashoka announced today the top changemaker in the second Ambition Accelerator Summit, hosted at Taco Bell’s headquarters in Irvine, Calif. Victoria Lamar pitched Securing Degrees, a national scholarship coaching platform that helps students alleviate the financial burden of higher education, winning the challenge and receiving a $25,000 social impact grant.
Changemaker Recognition
The prize funding will enable the Atlanta-based initiative to expand and provide additional resources to students aged 17 to 22, especially those from underrepresented communities. Since 2018, Securing Degrees has assisted over 4,000 families in securing $20 million in scholarships, ensuring debt-free education. Students on the platform are provided access to experienced coaches who help identify scholarships, craft compelling narratives, and meet application deadlines.
“Participating in the Ambition Accelerator program has been a transformative experience,” said Victoria Lamar, the 2024 Ambition Accelerator grand prize recipient. “The support and resources provided are empowering me to drive meaningful change and will allow me to take Securing Degrees to the next level. I’m excited to see the positive impact Securing Degrees can make with the help of the Taco Bell Foundation and Ashoka.”
After receiving over 370 applications from young people across the country, the Taco Bell Foundation invited the top 50 changemakers, including Victoria, for an immersive experience at Taco Bell’s headquarters this week. These Summit Semi-Finalists were granted the opportunity to enhance their entrepreneurial skills by participating in workshops focused on storytelling, community building, networking, and more. Each Semi-Finalist received $1,000 in seed funding for their social ventures, and five finalists were invited to a pitch competition. The grand prize recipient of the pitch competition received $25,000 in addition to previous competition awards and a Taco Bell gift card, gifted by Taco Bell Corp. The other four finalists were awarded an additional $5,000 each to further develop their projects.
“We created Ambition Accelerator to elevate the voices of our future leaders,” said Julie Davis, Global Chief Legal Officer, Taco Bell & Executive Sponsor, Taco Bell Foundation. “By fostering a supportive network and providing essential tools over the past few days, we hope these bright, socially motivated individuals will feel empowered to continue their work and make a difference in their communities.”
In addition to Securing Degrees, the other projects selected to participate in the pitch competition included:
- Farms for Thought: Farms for Thought combats food deserts by deploying autonomous vertical farms in schools. Through partnerships and innovative technology, the program aims to improve access to healthy food, promote education, and empower communities.
- Elevate the Navajo Nation: Navajo youth face challenges such as substance abuse, poverty, domestic violence, hopelessness, and lack of guidance. To address these issues, multi-generational Navajo leaders have created Elevate Navajo, a program that provides mentorship to help youth navigate these challenges. The program aims to build long-term, life-changing relationships, equipping Navajo youth to thrive and contribute to their community.
- Every Kid Gets a Robot (EKGAR): Founded in 2019, The STEAM Connection is a 501(c)(3) charity led by youth and minorities, dedicated to democratizing technical education for Indigenous youth through robotics by providing free access to cutting-edge solutions. The STEAM Connection has created Every Kid Gets A Robot (EKGAR), an educational robotics kit that costs less than $20 to produce. It’s provided free of charge to K-12 students, boosting their technical skills by 70%. So far, EKGAR has reached 45,000 youth.
- SignAll: Less than 0.1% of the hearing population understands sign language. SignAll is an AI-based sign language translation app that provides real-time translations by leveraging a mobile device’s camera at the person signing, helping to break down barriers in communication.
To narrow down these breakthrough ideas and select the winner, Taco Bell Foundation invited a panel of judges to deliberate including:
- Kim Malek, Founder & CEO, Salt & Straw
- Stephen Green, Founder, PitchBlack
- Chris White, EVP of Brand Partnerships, The SpringHill Company
- Neil Borkan, Taco Bell Franchisee & Chairman, Taco Bell Foundation
- SG Ellison, Taco Bell Franchisee & President of Diversified Restaurant Group and A&C Ventures
- Tim Bergevin, Vice President of Entertainment & Community Marketing, Taco Bell
“Meeting the participants and witnessing the connections they have made over these past few days is incredible,” said Tia Johnston Brown, Executive Director of Ashoka’s Youth Venture. “The Ambition Accelerator Summit embodies Ashoka and the Taco Bell Foundation’s mission to empower individuals to pursue their passion. These young people are already changing the world.”
Funded by Yum! Brand’s $100 million Unlocking Opportunity Initiative, Ambition Accelerator is dedicated to creating pathways for a more equitable and inclusive society. The inaugural Ambition Accelerator India Summit will be taking place in September in Bengaluru.
About Taco Bell Foundation
Taco Bell Foundation, Inc. is a 501(c)(3) public charity that helps break down barriers to educate and inspire the next generation of America’s young leaders. Since 1992, the Taco Bell Foundation has reached more than 5 million young people across the country and has awarded more than $188 million in grants and scholarships, focused on education and career readiness. For more information about the Taco Bell Foundation, visit www.tacobellfoundation.org.
About Ashoka
Ashoka is the largest global network of leading social entrepreneurs—individuals with new ideas to systemically address the world’s biggest challenges and the entrepreneurial skill to transform those ideas into national, regional and global social impact. For over 40 years, Ashoka has supported over 4,000 social entrepreneurs in 90 countries with solutions addressing society’s most pressing issues. Ashoka’s vision is a world in which Everyone is a Changemaker—a society that responds quickly and effectively to challenges, and where every individual has the freedom, confidence and societal support to address any social problem. For more information, visit ashoka.org.
Katie Snyder – Edelman
katie.snyder@edelman.com
Chad Hoffmann – Taco Bell Corp.
chad.hoffmann@yum.com
Tia Johnston Brown – Ashoka
tjohnston@ashoka.org
SOURCE Taco Bell Corp.
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Stories of Change
The Holiday Spirit Matters But So Does What Happens After
The Holiday Spirit: Holiday generosity is powerful, but community needs don’t end when the decorations come down. Learn practical ways to give back year round—volunteering, donating, sharing skills, and supporting causes you believe in—with help from United Way.
The Holiday Spirit Matters — Why Giving Back Should Last All Year
(Family Features) During the holiday season, many people feel a renewed sense of generosity. It’s a time when communities come alive with food drives, toy collections, volunteer events and donation campaigns – all fueled by the spirit of giving. While this seasonal energy can be powerful, the need it responds to doesn’t fade when the decorations come down. Giving back is not only essential during the holidays; it’s also the foundation of stronger, more resilient communities year round. People in nearly every community face challenges – whether it’s affording holiday presents or meeting basic needs like food, rent and utilities. For many families, current economic strains are forcing them to make tough decisions like sacrificing necessities or depleting savings to create moments of holiday joy.
This is a time to rally support and help neighbors in need. Right now, many community members who didn’t previously need help are seeking support. Acts of generosity large and small help close gaps and strengthen communities. When individuals and businesses give their time, resources and talent, they can help ensure everyone has a fair chance to not only survive but thrive. Communities rely on nonprofit organizations like United Way – one of the oldest and largest organizations committed to tackling local challenges and mobilizing communities to improve lives. With a presence in nearly 99% of communities across the U.S., the organization recognizes the power of giving and relies on seasonal and year-round generosity to deliver food and housing assistance, youth programs, mental health support, disaster recovery and more. This holiday season and beyond, to assist your community consider taking actions such as: Volunteering Offering your time is one way to make a real change in your community while helping build a more resilient future for all. What’s more, research shows the personal benefits of volunteering, such as reduced feelings of isolation, loneliness and risk of depression. Whether it’s a community event, ongoing support or in-person activities, making a difference for others feels good. Donating Sharing your financial resources can play a vital role in helping communities thrive. Your donation can help put food on the table for families in need, support kids who are struggling or provide mental health services to the most vulnerable individuals. Remember, your gift of any size combines with the gifts of others and builds stronger, more resilient communities. Sharing Expertise or Talent Generosity can take many forms. Making a difference isn’t just about time and money; it can also mean sharing skills or knowledge, and even social networks to bolster charitable efforts. Giving back builds a shared sense of responsibility. It reminds people that strong communities don’t happen by accident – they’re created through connection, compassion and collective action. Supporting Causes You Believe In Every community faces their own unique, pressing challenges and almost everyone has a cause that’s close to their hearts. Identify organizations working to advance those causes and make a plan to support them. Find opportunities to support your community this holiday season and make generosity a year-round tradition at unitedway.org/local. Nourishing Our Heroes: Eight Years of Impact at Phoenix VA’s Veggies for VeteransLink: https://stmdailynews.com/nourishing-our-heroes-eight-years-of-impact-at-phoenix-vas-veggies-for-veterans/
Stories of Change: People Making a Difference
Discover inspiring stories of changemakers making a positive impact. Explore videos and articles of people tackling today’s biggest challenges with action and hope. Visit: https://stmdailynews.com/stories-of-change/
STM Daily News is a multifaceted podcast that explores a wide range of topics, from life and consumer issues to the latest in food and beverage trends. Our discussions dive into the realms of science, covering everything from space and Earth to nature, artificial intelligence, and astronomy. We also celebrate the amateur sports scene, highlighting local athletes and events, including our special segment on senior Pickleball, where we report on the latest happenings in this exciting community. With our diverse content, STM Daily News aims to inform, entertain, and engage listeners, providing a comprehensive look at the issues that matter most in our daily lives. https://stories-this-moment.castos.com/
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Blog
Glad and Oscar the Grouch Team Up for a Trashy, Toe-Tapping Campaign
Glad teams up with Oscar the Grouch for a playful revival of the “Don’t Get Mad. Get Glad.” campaign, featuring a musical number, limited-edition Oscar-inspired trash bags, and a fresh take on making trash day fun for all ages.
Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
A Classic Campaign Gets a Grouchy Remix
Why Oscar? Why Now?
Nostalgia Meets New Audiences
Limited-Edition Oscar Goodies and Where to Find Them
Where to Watch
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- Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
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- Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
Bringing the Campaign Home: Phoenix Community Clean-Up
- “Phoenix, let’s get grouchy about litter and Glad about clean streets! Join our community clean-up and share your photos with #GladToCleanPHX.”
- “Spotted: Oscar the Grouch in Phoenix! Grab your Glad bags, clean up your neighborhood, and tag #OscarLovesTrash for a chance to be featured.”
- “Spring cleaning in Phoenix just got a lot more fun—thanks to Glad and Oscar! Who’s joining our next clean-up day? #GladToCleanPHX”
About the Brands
- Glad Products Company
- Sesame Workshop
- PRNewswire
- Press release via Glad, Dec 2, 2025 (based on IRI data, last 52 weeks ending 10/26/2025)
High Demand Marks “Veggies for Veterans” Event Amid SNAP Delays
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Community
Ollie’s Bargain Outlet Turns Spare Change Into Holiday Hope with Feeding America Partnership
Ollie’s Bargain Outlet launches its sixth annual hOLLIEday Caring campaign with Feeding America, letting shoppers round up purchases to fight hunger. The initiative has raised over $4 million for local food banks since 2019.
Ollie’s Bargain Outlet Turns Spare Change Into Holiday Hope with Feeding America Partnership
When you’re hunting for bargains this holiday season, your spare change could do more than jingle in your pocket—it could put food on a neighbor’s table. Ollie’s Bargain Outlet is launching its sixth annual hOLLIEday Caring campaign, partnering with Feeding America® to give shoppers an easy way to fight hunger right at the register. From December 7th through December 24th, customers can round up their purchases to support local food banks in communities where Ollie’s stores operate. It’s a small gesture that adds up fast—over the past five years, these round-ups have generated more than $4 million for families facing food insecurity.Why This Campaign Matters More Than Ever
Food insecurity isn’t just a holiday problem—it’s a year-round crisis that intensifies when the calendar turns to November and December. Rising costs for food, housing, and healthcare have pushed millions of Americans into impossible choices: pay the electric bill or buy groceries? Fill a prescription or feed the kids? The Feeding America network has responded to this growing need by rescuing more than 4 billion pounds of wholesome food over the past year. But as demand increases, so does the pressure on food banks to keep shelves stocked and families fed. “The holidays can be a particularly challenging period for those in need and the food banks that support them,” the campaign announcement notes. “This is a time when families are forced to choose between food and other necessity items, food banks face rising demand, and families nationwide are turning to the Feeding America network of partner food banks to help make ends meet.”How Round-Ups Create Real Impact
The beauty of Ollie’s hOLLIEday Caring campaign lies in its simplicity. There’s no complicated donation process, no separate transaction, no guilt-inducing ask at the checkout. Just a quick question: would you like to round up your purchase? That extra 37 cents or 82 cents might not seem like much in the moment, but multiply it across hundreds of thousands of transactions at 613 stores in 34 states, and suddenly you’re talking about meaningful resources for local food banks. “Our hOLLIEday Caring campaign encourages shoppers to turn spare change into meaningful support that puts food on the table for neighbors and creates the kind of real change and hope families need right now,” said Tom Kuypers, Senior Vice President of Marketing at Ollie’s.A Partnership Built on Community Values
What makes this initiative particularly effective is that donations stay local. The funds raised support Feeding America’s network of partner food banks in the communities where Ollie’s operates, ensuring that your round-up in Pennsylvania helps Pennsylvania families, and your contribution in Arizona supports Arizona neighbors. This localized approach reflects Ollie’s broader commitment to the communities it serves. “At Ollie’s, caring for our associates, customers, and the communities in which they live in is a core value,” Kuypers emphasized. Elizabeth Pettengill, Interim Vice President of Corporate Partners at Feeding America, echoed that sentiment: “We are grateful for partners like Ollie’s who help make our work possible. Every round up at the register supports local food banks in communities across the country, helping to ensure families can bring meals home during the holidays and beyond.”Beyond the Holidays
While the hOLLIEday Caring campaign runs through Christmas Eve, the need for food assistance doesn’t end when the decorations come down. Food insecurity is a persistent challenge that requires sustained support throughout the year. That’s why partnerships like this one matter—they create awareness, build habits of giving, and demonstrate how easily everyday shoppers can contribute to solutions. When charitable giving is integrated into routine activities like grocery shopping or bargain hunting, it becomes accessible to everyone, not just those with disposable income to spare.How to Participate
If you’re shopping at Ollie’s between December 7th and December 24th, simply say yes when the cashier asks if you’d like to round up your purchase. That’s it. Your spare change will be directed to Feeding America’s network of local food banks, helping families in your community access the food they need. And if Ollie’s isn’t part of your regular shopping routine, consider how you might support local food banks in other ways—whether through direct donations, volunteering, or participating in similar round-up campaigns at other retailers. The holidays remind us that community isn’t just about celebration—it’s about showing up for each other, especially when times are tough. Sometimes that looks like a grand gesture. Sometimes it’s as simple as rounding up to the nearest dollar.About Ollie’s Bargain Outlet
Ollie’s is a leading off-price retailer specializing in brand name closeout merchandise and excess inventory. With 613 stores across 34 states, the company’s mission is to sell “Good Stuff Cheap®” at prices up to 70% below traditional retailers. Learn more at ollies.com. For more stories about people making a difference in the community, whether it’s locally or globally, visit our Stories of Change section.Sources: Looking for more ways to support families facing food insecurity? Visit your local food bank’s website to learn about donation opportunities, volunteer shifts, and community programs.
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