The Knowledge
Google Reclaims No. 1 in Kellogg’s 2026 Super Bowl Ad Review
Google’s “New Home” ad topped the Kellogg School’s Super Bowl Advertising Review, praised for its emotional storytelling and clear product value. It marks Google’s fourth win. Other notable performers included Anthropic and Novartis. In contrast, Coinbase and ai.com struggled due to unclear brand connections. AI and health advertising trends emerged prominently in 2026.

Google is back on top in one of the most-watched postgame scorecards in marketing.
The Kellogg School of Management announced that Google Gemini earned the No. 1 ranking in the 22nd Kellogg School Super Bowl Advertising Review, thanks to its emotional “New Home” spot—an ad built around the idea that AI can support life transitions through creativity and human connection. Kellogg says this marks the fourth time Google has taken the top spot in the panel’s rankings.
Not every advertiser had a good night. Kellogg’s review also called out Coinbase and ai.com for low grades, with panelists criticizing unclear brand linkage and fuzzy value propositions.
Why Google’s “New Home” ad won
According to Kellogg, Google’s top-ranked spot stood out for balancing two things that are hard to pull off in a Super Bowl window:
- Emotional storytelling that feels human
- A clear demonstration of product value
“This ad captures what Google has historically done best: pairing genuine emotional storytelling with a clear illustration of how the product fits naturally into people’s lives,” said Tim Calkins, clinical professor of marketing and co-lead of the Kellogg School Super Bowl Advertising Review. Co-lead Derek Rucker added that it feels like a modern evolution of that approach rather than a departure.
The review also notes the ad echoed the spirit of Google’s iconic “Parisian Love” spot from 2009—offering a nostalgic reminder of what has long defined the brand while updating it for a new era of AI-powered tools.
Other top performers (and why they landed)
Kellogg’s panel also gave strong marks to:
- Anthropic’s Claude for “Can I get a six pack quickly?”
- Novartis for “Relax Your Tight End”
Rucker highlighted Anthropic’s advantage in a crowded AI category: the message was simple and clearly differentiated, which made it easier for viewers to understand what the brand is and why it matters.
The ads that fumbled: Coinbase and ai.com
On the other side of the rankings were ads that grabbed attention but didn’t connect the dots.
Kellogg said Coinbase aired a spot built around a karaoke-style use of a Backstreet Boys song, but the creative failed to establish a clear connection to the brand or its value proposition, resulting in a low rating from the panel.
ai.com also received a low grade, with panelists left unclear on what the product actually offered. “When you’re advertising new technologies, there’s a lot to learn from classic brand building,” Calkins said, adding that ai.com is a good example of what can go wrong when viewers are still wondering what the product is after the ad ends.
The bigger trend: AI wasn’t just a theme—it was the stage
Kellogg’s review makes it clear that artificial intelligence dominated Super Bowl advertising in 2026, both as a subject of brand storytelling and as a creative tool.
Brands including Microsoft, Amazon, and Genspark used the Super Bowl stage to define how their technologies fit into everyday life, ranging from emotional narratives to more functional demonstrations of performance and productivity. Meta returned with two spots highlighting its AI-powered eyewear, emphasizing the product’s “athletic intelligence.”
AI also played a role behind the scenes: Svedka said its spot featuring dancing robots was primarily created using AI.
Celebrity + nostalgia still work—if the brand is clear
As has become tradition, celebrity power was on full display, with brands stacking household names to break through the clutter. Kellogg also noted that nostalgia continued to be a reliable creative lever, with several brands tapping into 1990s pop culture to connect with millennial audiences.
“Many advertisers appeared to be playing it safe this year. Nostalgia and well-liked celebrities are two of the most reliable ways to do that,” Calkins said. The catch: familiar faces and throwback references can be a shortcut to attention, but they still need to be paired with a clear brand message to be truly effective.
Health advertising surged (including GLP-1 debuts)
Another shift Kellogg highlighted: a remarkable number of health-focused Super Bowl spots, covering everything from hydration and fiber intake to caffeine consumption and access to care.
Weight-loss medications were especially prominent, with Novo Nordisk (Wegovy), Ro, and Eli Lilly (Zepbound) all spotlighting their GLP-1 offerings. Rucker said Super Bowl ads have to entertain and educate at the same time—and he credited Novartis with striking that balance particularly well.
How Kellogg grades the ads: ADPLAN
The Kellogg School Super Bowl Advertising Review uses an academic framework known as ADPLAN to evaluate the strategic effectiveness of Super Bowl spots. The acronym helps viewers grade ads based on:
- Attention
- Distinction
- Positioning
- Linkage
- Amplification
- Net Equity
A full list of the rankings is available through Kellogg. To learn more, visit https://www.kellogg.northwestern.edu/news-events/super-bowl.aspx.
Source: PRNewswire
home improvement
How to Get Rid of Ants Naturally: A Non-Toxic Arizona Homeowner’s Guide
Learn how to get rid of ants naturally in Arizona using safe, non-toxic methods like vinegar, diatomaceous earth, and boiling water.
Ants are a common problem across Arizona, especially in cities like Tempe where hot, dry conditions push them indoors in search of water. While chemical pesticides can be effective, many homeowners are now turning to safer, non-toxic solutions that protect both families and pets.
The good news? You can eliminate ants naturally—and effectively—by targeting their behavior, not just the insects themselves.
🌵 Why Ants Invade Arizona Homes
Unlike ants in cooler climates, desert species are often more attracted to moisture than food. That means kitchens, bathrooms, and even air conditioning units can become hotspots for activity.
Some species, including Argentine ants, can form large colonies with multiple nests, making them especially persistent.
🧼 Step 1: Kill Ants and Erase Their Trails
The first step is immediate control.
Vinegar Solution (50/50 water and white vinegar):
- Kills ants on contact
- Eliminates scent trails that guide other ants
Spray directly on visible ants and along baseboards, then wipe clean.
🧂 Step 2: Use Natural Killers That Work Over Time
Diatomaceous Earth (Food Grade)
A fine, natural powder that:
- Dehydrates ants as they walk through it
- Works as a long-term barrier
Apply lightly around entry points, cracks, and under appliances.
Baking Soda + Powdered Sugar
- Mix equal parts and place near ant trails
- Ants carry it back to the colony
- Slowly eliminates the nest from within
🌊 Step 3: Destroy Outdoor Colonies
For long-term success, you must go beyond what you see indoors.
Look for small dirt mounds in:
- Yards
- Sidewalk cracks
- Along foundations
Boiling water method:
- Pour directly into nests
- Repeat daily if needed
- Highly effective and completely chemical-free
🌿 Step 4: Create Natural Barriers
Ants rely heavily on scent trails. Disrupting them helps prevent reinvasion.
Try:
- Lemon juice along entry points
- Cinnamon or peppermint oil near doors and windows
- Regular vinegar wipe-downs
🔒 Step 5: Make Your Home Less Attractive
In Arizona, water is often the biggest draw.
Reduce attraction by:
- Fixing leaks
- Keeping counters dry
- Storing food in airtight containers
- Removing pet water overnight
- Taking out trash frequently
⏱️ What to Expect
- Within 24–48 hours: Fewer ants
- Within a week: Major reduction in activity
- Ongoing: Occasional reappearances (due to nearby colonies)
Consistency is key.
The most effective non-toxic strategy combines:
- Immediate elimination (vinegar spray)
- Long-term control (diatomaceous earth or bait)
- Outdoor colony destruction (boiling water)
- Prevention (removing water sources)
This layered approach ensures you’re not just killing ants—you’re stopping the problem at its source.
🔗 Related Links & Sources
- University of Arizona Cooperative Extension – Ant Management Guide
- U.S. Environmental Protection Agency – Safer Pest Control
- EPA – Introduction to Integrated Pest Management (IPM)
- UC Agriculture & Natural Resources – Ant Pest Notes
- Centers for Disease Control and Prevention – Healthy Homes & Pest Control
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The Knowledge
How San Francisco Got Its Cable Cars: The Story Behind an Icon
Last Updated on April 4, 2026 by Daily News Staff

Few transportation systems in the world are as instantly recognizable as the cable cars of San Francisco. Climbing steep hills with a steady hum and a nostalgic charm, these moving landmarks are more than just a tourist attraction—they’re a triumph of innovation born out of necessity.
🐎 A Problem on the Hills
In the mid-1800s, San Francisco was growing rapidly, but its geography posed a serious challenge. The city’s steep inclines made travel difficult, especially for horse-drawn streetcars, which were the primary form of public transportation at the time.
Horses often struggled to pull heavy loads uphill, and accidents were common. In some cases, animals collapsed under the strain. This dangerous and inefficient system needed a solution.
💡 The Vision of Andrew Hallidie
That solution came from Andrew Smith Hallidie, an engineer and entrepreneur who envisioned a safer, more reliable way to move people through the city.
Hallidie developed a system in which streetcars would be pulled by a continuously moving cable running beneath the street—eliminating the need for horses altogether.
⚙️ The First Cable Car Line
On August 2, 1873, Hallidie launched the world’s first cable car system: the Clay Street Hill Railroad.
This groundbreaking line proved that cable-powered transit could successfully navigate San Francisco’s steep terrain. Instead of relying on animal power, cars used a mechanical grip to latch onto a moving cable underground, allowing them to glide smoothly up and down hills.
The innovation quickly captured public attention—and demand.
🚀 A City Transformed
Following the success of the Clay Street line, cable car systems spread rapidly across San Francisco.
By the late 19th century:
- Dozens of routes crisscrossed the city
- Cable cars became the backbone of urban transportation
- The system helped shape the city’s growth and accessibility
For a time, San Francisco operated the largest and most advanced cable car network in the world.
⚡ The Rise of Electric Streetcars
Despite their success, cable cars faced competition from emerging electric streetcar systems in the early 20th century. Electric trolleys were cheaper to build and operate, and they didn’t require the complex underground cable infrastructure.
The turning point came after the devastating 1906 San Francisco earthquake, which destroyed much of the city—including large portions of the cable car network.
When rebuilding began, many lines were converted to electric systems instead of restoring the older cable technology.
San Francisco’s cable car system, first launched in 1873, remains the last manually operated system of its kind. According to the San Francisco Municipal Transportation Agency (SFMTA) , the system was designed to safely navigate the city’s steep terrain.
The cable cars are now designated as a National Historic Landmark, recognized for their cultural and engineering significance by the National Park Service .
Visitors can explore the history and mechanics of the system at the San Francisco Cable Car Museum , which preserves original equipment and archives.
🛑 Saving a Symbol
By the 1940s, cable cars were on the brink of extinction.
That’s when Friedel Klussmann stepped in. A passionate preservationist, Klussmann led a public campaign to protect the remaining lines from being dismantled.
Her efforts culminated in a successful 1947 voter referendum that ensured the survival of San Francisco’s cable cars—transforming them from everyday transit into a preserved cultural landmark.
🌉 Cable Cars Today
Today, San Francisco’s cable cars are:
- The last manually operated cable car system in the world
- A National Historic Landmark
- One of the most visited attractions in California
Three lines remain in operation:
- Powell–Hyde Line
- Powell–Mason Line
- California Street Line
While they still function as public transit, they now serve as a moving museum—connecting modern riders with the city’s past.
🎯 Why It Matters
San Francisco’s cable cars represent more than a mode of transportation. They tell a story of innovation, resilience, and community action.
From solving a practical problem to becoming a global icon, the cable car system reflects how cities adapt—and how people fight to preserve what makes them unique.
📌 “Now You Know”
San Francisco’s cable cars weren’t built for tourism—they were invented to solve a life-and-death problem on steep city streets. Today, they remain the last system of their kind anywhere in the world.
🔗 External Sources & Related Links
- SFMTA – Cable Cars Overview
- San Francisco Cable Car Museum
- National Park Service – Historic Landmark Info
- Britannica – Cable Car History
- History.com – Invention of Cable Cars
Explore the latest in innovation, AI, gadgets, startups, and digital trends in STM Daily News’ Techsection.
News
BREAKING: Artemis II Successfully Launches on Historic Moon Mission
Last Updated on April 2, 2026 by Daily News Staff
🕒 [UPDATE] Orion Performs Translunar Injection Burn
The spacecraft has completed its critical engine burn, sending Artemis II on a trajectory toward the Moon. This marks the official start of its deep space journey.

Artemis II Successfully Launches
CAPE CANAVERAL, Fla. — NASA has successfully launched its Artemis II mission, marking the first crewed journey toward the Moon in more than 50 years.
The powerful Space Launch System (SLS) rocket lifted off from Kennedy Space Center on April 1, carrying four astronauts on a 10-day mission around the Moon and back.
On board are Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Canadian astronaut Jeremy Hansen. The mission is already being hailed as a major milestone in NASA’s effort to return humans to deep space.
Shortly after liftoff, the Orion spacecraft successfully reached orbit and deployed its solar arrays, beginning its journey that will eventually send the crew on a translunar trajectory toward the Moon. 
Artemis II is a lunar flyby mission, meaning astronauts will not land but will travel farther from Earth than any human mission in decades while testing critical systems needed for future landings.
The mission also marks several historic firsts, including the first woman and the first person of color—Victor Glover—to travel into lunar space.
NASA says the mission is a key step toward future lunar landings and long-term plans to establish a human presence on the Moon later this decade.
🛰️ Artemis II Mission Timeline
The 10-day Artemis II mission follows a carefully planned trajectory from Earth to the Moon and back:
- Day 1: Launch and Earth orbit
- Day 1–2: Translunar injection burn
- Days 2–4: Deep space travel
- Days 4–5: Lunar flyby
- Days 5–8: Return to Earth
- Days 9–10: Reentry and splashdown
For official updates and in-depth mission details, visit the following trusted sources:
- NASA: Artemis II Mission Overview
- NASA Artemis Program (Return to the Moon)
- Orion Spacecraft – Mission Details
- Space Launch System (SLS) Rocket Overview
- Kennedy Space Center – Launch Operations
- Watch NASA Live Coverage and Replays
🧾 Sources
- NASA official launch coverage and mission updates
- NASA Artemis II press materials and briefings
- NASA Kennedy Space Center launch operations updates
Stay with STM Daily News for live updates on Artemis II.
