In a groundbreaking announcement, Major League Pickleball (MLP by Margaritaville) has designated CURREX® insoles as its exclusive insole partner, making CURREX PICKLEBALLPRO™ the official shoe insole of Major League Pickleball. This exciting partnership is set to kick off the 2024 professional pickleball season and aims to enhance the performance and well-being of athletes in the sport.

MLP is widely regarded as the premier team-based professional pickleball league, showcasing the skills of nearly 100 top athletes across 22 teams. With its unique coed format, easy-to-understand scoring, and captivating live events, MLP has captured the hearts of pickleball fans across the nation. The 2024 season will see 11 total events taking place in nine states and Washington, D.C., starting with MLP Atlanta from May 9-12.

CURREX, renowned as a leading brand of sports insoles, recently released their pickleball-specific insole. This innovative design caters to the specific demands of pickleball while providing athletes with a highly personalized fit. With a shared commitment to athlete performance, comfort, and overall well-being, the new partnership between MLP and CURREX aims to enhance movement and foster inclusive play for all league players. Every MLP player will have the opportunity to experience the elevated comfort and performance benefits of wearing CURREX insoles, ultimately helping them further their careers in the sport.

Steve Robinson, Chief Marketing Officer at Foundation Wellness, expressed his excitement about the partnership, stating, “As the Official Insole Partner of Major League Pickleball, we are thrilled to embark on this journey of athletic innovation and excellence…Through this partnership, we aim to equip picklers with the best in performance insoles, elevating their game and enhancing their experience on the court.”

CURREX PICKLEBALLPRO insoles boast exceptional grip, targeted forefoot and heel cushioning, and flexible arch support. With three distinct arch profiles available, athletes can find the perfect fit for their feet. These insoles promote lateral motion, enabling quick on-court movement and more responsive play. Whether competing at a professional level or enjoying the sport recreationally, CURREX PICKLEBALLPRO insoles offer effortless play and a significant performance boost.

This partnership between MLP and CURREX represents a step forward in enhancing the pickleball experience for players at all levels. With the introduction of the official insole, athletes can look forward to improved comfort, performance, and overall enjoyment on the court. The future of pickleball is brighter than ever, and this collaboration sets the stage for continued innovation and growth within the sport.

https://prnmedia.prnewswire.com/news-releases/currex-becomes-the-official-insole-of-major-league-pickleball-302141345.html#sbIframeContainer

Learn more about Major League Pickleball at https://www.majorleaguepickleball.net/.
Visit the CURREX website to learn more about sport-specific insoles and shop CURREX PICKLEBALLPRO insoles.

ABOUT CURREX:
Part of the Foundation Wellness family of brands, CURREX is a leading provider of sports insoles designed to enhance athletic performance, comfort, and injury prevention. With a focus on biomechanics and cutting-edge technology, CURREX delivers innovative solutions trusted by athletes worldwide. Follow CURREX on Facebook, Instagram and YouTube.

ABOUT MAJOR LEAGUE PICKLEBALL:
MLP by Margaritaville (Major League Pickleball) is the preeminent team-based professional pickleball league, featuring nearly 100 of the best athletes across 22 teams, a unique coed format, easy to understand scoring, iconic team owners, and the most electric live events and fan experience in the sport. Founded in 2021, MLP named its first-ever title sponsor, Margaritaville, branding the league MLP by Margaritaville in December 2022. For more information on Major League Pickleball, visit the official website and follow MLP on Facebook, Twitter, Instagram, TikTok and YouTube.

SOURCE Foundation Wellness

At TNC Network, we have been working on two major projects starting in 2022. STM Daily News and Sleeve’s Senior Pickleball Report (Sleeve’s SPR), and it’s been one heck of a journey.

Both projects have been progressing nicely, but there is some exciting news on the Sleeve’s SPR side. In late ’22, Mike Sleeves Sliwa was approached by Ashley Underwood via email and asked if he would participate in her upcoming documentary. Mike, after a phone conversation with Ashley, said yes. A year and a half later, the project is about to hit the festival circuit.

Dreambreaker: A Pickleball Story, the documentary, was filmed for a tumultuous span of two years, documenting the transformation of America’s fastest-growing sport, from retirement communities to the New York Stock Exchange. This cinematic piece provides an intimate glimpse into the pioneers who pioneered a fresh professional sport. Amidst the ensuing frenzied competition, a fierce rivalry arises to claim dominance in this novel sporting domain. As the ego and ambition of warring Texas billionaires collide, the pickleball pros find themselves entangled, witnessing the shattering of bonds and the betrayal of friends.

The story depicted in “Dreambreaker: A Pickleball Story” is distinctly American, as it forces us to grapple with the best and worst of capitalism’s role in sports and in our collective pursuit of the American Dream. The film’s runtime is set at 88 minutes, directed by Ashley Underwood, Seth Porges, and Mary Pilon.

Mike Sleeves Sliwa has indeed reached a significant milestone with his involvement in the development of the Sleeve’s SPR channel and podcast. His dedication and commitment to pickleball are highlighted in his participation in the documentary. We congratulate Mike on this remarkable achievement and look forward to the release of Dreambreaker: A Pickleball Story to witness his contributions and the captivating journey it portrays.

If you would like to know more about ‘Dreambreaker: A Pickleball Story’, please visit the website: https://watch.eventive.org/sfdocfest2024/play/6620f254a0b34b0058b26d1b

In 2024, the world of sports was on the cusp of witnessing a new era unfold. Pickleball, regarded as the fastest-growing sport in America, was set to take the global stage with Pickleball Kingdom at the helm. Breaking new ground, the premier indoor pickleball facility announced a groundbreaking partnership with Franchise India Group, paving the way for its expansion into the Middle East.

The Global Ambition:
Ace Rodrigues, the Founder and CEO of Pickleball Kingdom, couldn’t contain his enthusiasm about this international expansion. His longstanding vision of taking the sport to a worldwide audience was finally becoming a reality. With 140 locations already in queue across the United States, the deal with Franchise India Group would double that number almost overnight.

A Strategic Partnership:
Franchise India Group Chairman, Gaurav Marya, shared in the excitement about partnering with Pickleball Kingdom. Recognizing the sport’s immense popularity and exponential growth, he hailed Pickleball Kingdom as the leader of the movement. Together, they would spearhead the international expansion of pickleball, promising to revolutionize the sport as we know it.

Franchise Opportunities:
Franchise India Group wasted no time in accepting applications from interested parties seeking to become franchisees of Pickleball Kingdom. They sought experienced entrepreneurs who understood the value of being pioneers in this global movement. With key stakeholders established for each territory, Pickleball Kingdom’s expansion would be well-supported.

Explosive Growth:
Pickleball had experienced an impressive growth rate of over 224% in the past three years, resulting in an astounding 36.5 million players in the United States alone. However, the demand for courts had outpaced supply. This is where Pickleball Kingdom’s franchise model created a winning solution. Their climate-controlled indoor facilities not only provided courts but also offered lessons, leagues, tournaments, parties, team-building events, and refreshments.

Strategic Expansion Plans:
Rob Streett, COO of Pickleball Kingdom, highlighted the strategic importance of partnering with Franchise India Group. The collaboration marked only the initial phase of the brand’s expansion plan, focusing on establishing a strong presence in the Middle East. This strategic move would ensure that the sport’s popularity and impact would be maximized in this new region.

Ambitions and Dreams:
Filled with enthusiasm and ambition, Ace Rodrigues declared that the time had come for pickleball to conquer the international stage. The goal was to establish a presence in every country within five years. As he looked ahead, he eagerly anticipated a world where the words “Welcome to the Kingdom!” would be uttered in every language spoken around the globe.

The stage was set, and the world was about to witness the rise of pickleball to unprecedented heights. With Pickleball Kingdom leading the charge and supported by a strategic partnership with Franchise India Group, pickleball was poised to become the first global powerhouse in the sport. From a grassroots phenomenon to an international sensation, pickleball has truly become the sport of choice for millions worldwide. The journey ahead promised excitement, growth, and the universal language of friendly competition: pickleball.