fitness
Halo Top Is Sponsoring Everyday Athletes Committed to Achieving Their New Year’s Resolutions
LE MARS, Iowa /PRNewswire/ — New Year, new you, new endorsement deal? Halo Top, maker of lower calorie, higher protein ice cream, wants ice cream lovers to get paid for sticking to their resolutions with a sweet new endorsement deal—and to enjoy delicious ice cream along the way!
More than half of Americans make New Year’s resolutions, and while these are set with the best of intentions, resolutions can prove difficult to keep. In fact, only 9% of Americans stick to their New Year’s resolutions1, making those that do the real MVPs. As America’s favorite light ice cream brand, Halo Top is giving these everyday resolution keepers the MVP treatment they deserve by offering them an endorsement deal that includes plenty of delicious, lower calorie Halo Top ice cream to make sticking to their goals that much sweeter.
“It’s pretty easy to get discouraged by New Year’s resolutions when they are too rigid or limiting,” said Ryan Roznowski, Halo Top Director of Brand Marketing. “But when there is a way to progress on our wellness journeys without having to cut out the things we love—like ice cream—sticking to New Year’s resolutions is something we can all pull off.”
The brand is building a team of Halo Top Athletes2, and offering them an ice cream lover’s dream: a $5K endorsement deal and plenty of Halo Top ice cream to stock their freezer and fuel their resolution journey. Of course, no endorsement deal would be complete without exclusive swag, a series of 1:1 coaching sessions, and a talent manager. Selected Halo Top Athletes will share their journey online, showing how they are sticking to their resolutions while enjoying Halo Top ice cream every step of the way!
“We can’t wait to help our Halo Top Athletes pursue their goals—whatever they might be—and prove that delicious light ice cream and wellness resolutions can go hand-in-hand,” added Roznowski.
From training to run that first marathon, habit tracking or picking up a new sport, fans interested in joining the Halo Top Athletes team can visit HaloTopAthletes.com and apply by sharing their 2024 wellness goals. Applications are open now until January 20, and the final roster of Halo Top Athletes will be announced February 20.
1Ohio State University, Feb. 2023
2No Purchase Necessary. The Halo Top® Athletes Contest is sponsored by Wells Enterprises, Inc. Open to legal residents of the 50 U.S. & D.C., 18 & older. Void where prohibited. Begins at 9:00 a.m. ET on January 3, 2024 and ends 11:59 p.m. ET on January 19, 2024. For Official Rules, visit halotopathletes.com.
About Halo Top
Halo Top was founded in 2011 on delivering premium desserts people can feel good about eating. Named in Nielsen’s 2018 Top 25 Breakthrough Innovation Awards for the U.S. market, Halo Top has disrupted the frozen category and influenced the growth of the industry, leading to an acquisition by Wells Enterprises in September 2019. Halo Top is available nationwide in the freezer aisle. For more information, please visit www.halotop.com or follow Halo Top® on Facebook, Instagram or Twitter.
About Wells Enterprises
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.
Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.
Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com.
SOURCE Wells Enterprises, Inc.
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Health
10 Simple Changes You Can Make Today for Improved Health and Wellness
Improve your health and wellness with these simple changes to your daily routine.
Boost Your Wellbeing with These Easy Tips
Living a healthy lifestyle is important for our physical and mental well-being, but sometimes it can be overwhelming to know where to start. However, there are simple changes that we can make to our daily routines that can have a big impact on our health and wellness. Here are 10 simple changes you can make today to improve your health and wellness.
- Drink more water: Staying hydrated is key for our body’s systems to function properly. Aim for at least 8 glasses of water a day.
- Add more fruits and vegetables to your diet: Fruits and vegetables are packed with nutrients and antioxidants that can help protect against diseases. Aim for at least 5 servings a day.
- Move more: Regular exercise is important for maintaining a healthy weight, reducing stress, and improving overall health. Find activities that you enjoy and aim for at least 30 minutes of physical activity a day.
- Get enough sleep: Sleep is essential for our body to heal and regenerate. Aim for 7-9 hours of sleep each night.
- Reduce stress: Chronic stress can have negative effects on our physical and mental health. Find activities that help you relax and reduce stress, like meditation or yoga.
- Practice good hygiene: Good hygiene practices like washing your hands regularly and showering daily can help prevent the spread of germs and illnesses.
- Limit alcohol intake: Drinking too much alcohol can have negative effects on our liver and overall health. Limit your intake to no more than 1-2 drinks per day.
- Quit smoking: Smoking is a major cause of many diseases and can have negative effects on our health. Quitting smoking is one of the best things you can do for your health.
- Wear sunscreen: Protect your skin from the harmful effects of the sun by wearing sunscreen with at least SPF 30, especially when spending time outdoors.
- Connect with others: Social connections are important for our mental health and well-being. Make an effort to spend time with friends and family, or find a community group that interests you.
Making these simple changes to your daily routines can have a big impact on your health and wellness. Remember that small steps can lead to big changes. Start with one or two changes and gradually add more as you feel comfortable. With time, these habits will become a natural part of your daily routine, helping you to live a healthier and happier life.
https://stmdailynews.com/category/lifestyle/
STM Daily News is a multifaceted podcast that explores a wide range of topics, from life and consumer issues to the latest in food and beverage trends. Our discussions dive into the realms of science, covering everything from space and Earth to nature, artificial intelligence, and astronomy. We also celebrate the amateur sports scene, highlighting local athletes and events, including our special segment on senior Pickleball, where we report on the latest happenings in this exciting community. With our diverse content, STM Daily News aims to inform, entertain, and engage listeners, providing a comprehensive look at the issues that matter most in our daily lives. https://stories-this-moment.castos.com/
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fitness
Mejore su salud caminando
(Family Features) Una caminata no solo es buena para el cuerpo, sino también para el alma. La actividad física, como caminar, es una de las mejores formas de reducir el estrés y mejorar su estado de ánimo. Sin embargo, los informes revelan que las tasas de caminatas están disminuyendo constantemente en los Estados Unidos.
Mejore su salud caminando
En promedio, uno de cada cuatro adultos estadounidenses permanece sentado durante más de ocho horas al día, según la investigación de los Centros para el Control y la Prevención de Enfermedades (CDC). Esto puede tener consecuencias negativas para la salud física y mental. El ejercicio regular mejora el estado de ánimo, aumenta la energía e incluso puede ayudarle a dormir mejor. Estar activo es una de las mejores maneras de mantener la mente y el cuerpo sanos.
Tome esta recomendación de la American Heart Association (la Asociación Americana del Corazón), que ha trabajado durante décadas para promover políticas y estrategias que faciliten que las comunidades estén y se mantengan activas. Un ejemplo es el Día Nacional para Caminar, que lo estableció la organización para incentivar a las personas a moverse más a lo largo del día. para que puedan pensar, dormir, vivir y sentirse mejor.
De hecho, moverse más puede beneficiar a su cuerpo y a su mente de numerosas maneras, como por ejemplo las siguientes:
Reducir el riesgo de sufrir enfermedades. Realizar la cantidad recomendada de actividad física (al menos 150 minutos de actividad moderada, 75 minutos de actividad intensa o una combinación de esas actividades por semana) está relacionado con un menor riesgo de sufrir enfermedades, tener huesos y músculos más fuertes, una mejor salud mental y función cognitiva, y menor riesgo de depresión, según el Departamento de Salud y Servicios Humanos de los EE. UU.
Estar más al sol. El ejercicio al aire libre es un manera fácil de mantenerse en movimiento y estar al sol, lo que puede mejorar el estado de ánimo, aumentar la inmunidad y ayudarle a obtener un poco de vitamina D. Pasar tiempo al aire libre es una opción que no tiene costo y se ha demostrado que reduce el estrés, promueve el sentido de pertenencia y mejora el estado de ánimo.
Mejorar la función cognitiva y mental. La actividad física mantiene la mente alerta ahora y en el futuro. Los estudios muestran que niveles más altos de condición física están relacionados con una mejor atención, aprendizaje, memoria de trabajo y resolución de problemas. Es más, un estudio publicado en el “British Journal of Sports Medicine” demuestra que las personas que realizan la cantidad recomendada de actividad física tienen menos probabilidades de desarrollar depresión.
Vivir una vida más larga. La esperanza de vida saludable puede verse afectada positivamente por el aumento de la actividad. Según una investigación publicada en el “American Journal of Epidemiology”, cambiar solo 30 minutos de estar sentado por actividad física de baja intensidad reducía el riesgo de muerte en un 17 %.
Manténgase en movimiento para reducir el estrés y mejorar su salud. Amplía la información en heart.org/movemore.
Inspírese para mantenerse en movimiento
Un poco de creatividad puede ser de gran ayuda para que su caminata sea más divertida. Es posible que piense que caminar es una actividad en solitario, pero hacerlo con compañía la hace aún más placentera. Pida a compañeros de trabajo, amigos o familiares que le acompañen.
Una caminata es una excusa perfecta para tomar un descanso después de un largo día sentado en el escritorio. Si trabaja de forma remota, realice una conferencia telefónica mientras se mueve o considere que la caminata es su recompensa por completar un proyecto.
Utilice su caminata como una oportunidad para escuchar un nuevo audiolibro sin culpa o cree una lista de reproducción con su música favorita para salir a caminar.
Experimente con recorridos alternativas. Intente tomar nuevas rutas para hacer sus caminatas más interesantes. Esto también le ayuda a evitar que se aburra si va por el mismo camino de siempre.
Si hay algo más que puede incentivarle a mantenerse en movimiento es sin dudas una mascota. Su mascota puede ayudarle a ponerse en forma. Quienes tienen un perro tienen más probabilidades de alcanzar sus objetivos de acondicionamiento físico respecto de aquellos que no lo tienen. De hecho, según el “Journal of Physical Activity & Health”, las personas que tienen perros tienen un 34 % más de probabilidades de caminar 150 minutos a la semana respecto de quienes no tienen un perro. Las mascotas también pueden ayudar a reducir el estrés, la presión arterial, el colesterol y el azúcar en sangre y a aumentar su felicidad y bienestar general.
Fotos cortesía de Shutterstock
SOURCE:
American Heart Association
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Food and Beverage
Gatorade Launches Generative AI Squeeze Bottle Personalization to Fuel Athlete Self-Expression
Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature bottles
CHICAGO /PRNewswire/ — Today, Gatorade announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on Gatorade Squeeze Bottles. Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website. Now, all athletes can personalize their own in a way never before offered by the sports fuel brand.
The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these tools of self-expression directly in their hands, they now have access to millions of different design options. By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it’s easy to make the Gatorade Squeeze Bottle their own.
Adobe Firefly Services, a set of APIs and capabilities to scale personalization, enables the generation of images that unlock creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product agency, Work & Co, part of Accenture Song, to ensure the new AI experience is seamlessly integrated into Gatorade.com and is user-friendly.
At the Adobe MAX 2024 Creativity Conference, Xavi Cortadellas, Gatorade’s Sr. director of marketing, athletic equipment, and Leon Imas, vice president of design at PepsiCo, will unveil the technology experience on Gatorade.com.
- “Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes’ hands,” said Cortadellas. “Now athletes everywhere can have fun with our AI tool in a way that’s approachable and uniquely on-brand. Available on Gatorade.com through the free Gatorade iD loyalty platform, there are nearly endless possibilities for personalization.”
- “Gatorade has been bringing personalization to new levels of expression and innovation in our products and experiences,” said Imas. “This is a rare moment when the idea creates next level expression and industry-leading innovation. We crafted a special experience for our athletes to feel like a Gatorade pro, creating styles, themes and structure references that Firefly pulls from to make all generated bottle designs uniquely Gatorade, and special to you. The end results are bottles generated by AI, powered by design, and imagined by you.”
The capability will only be available on the Gatorade website through Gatorade iD, where users can earn points and unlock benefits. Points can be used to generate bottles designs, and preset options are also available for inspiration. Every member will have the option to create two free designs before tapping into their loyalty points and designs will be saved to the user’s profile so they can return to them at any time.
“Every brand is trying to figure out how to effectively personalize customer experiences at scale, a proven strategy that can boost audience engagement and drive lasting loyalty,” said Hannah Elsakr, vice president, Adobe. “Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock creative expression for millions of everyday athletes.”
Athletes today are increasingly seeking ways to personalize their experience on and off the field and Gatorade is one of the first brands to put the power of an AI-fueled experience in their hands so that they can customize their own bottles. As a brand born to solve athlete problems, Gatorade continues to lead the industry forward with innovation that matches these athletes’ needs. The brand is focused on supporting each athlete on their unique journey to greatness, and this is just the start of how AI will fuel athlete personalization.
Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand’s free membership platform on www.gatorade.com.
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s nearly 60-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
SOURCE The Gatorade Company
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
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