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In the $250B influencer industry, being a hater can be the only way to rein in bad behavior

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Influencer Alix Earle, a self-described ‘hot mess,’ has legions of online haters. Greg Doherty/Getty Images for Revolve
Jessica Maddox, University of Alabama and Jess Rauchberg, Seton Hall University Since 2020, content creator Remi Bader had accumulated millions of TikTok followers by offering her opinions on the fits of popular clothing brands as a plus-size woman. In 2023, however, Bader appeared noticeably thinner. When some fans asked her whether she’d undergone a procedure, she blocked them. Later that year, she announced that she would no longer be posting about her body. Enter snark subreddits. On Reddit, these forums exist for the sole purpose of calling out internet celebrities, whether they’re devoted to dinging the late-night antics of self-described “hot mess” Alix Earle or venting over Savannah and Cole LaBrant, a family vlogging couple who misleadingly implied that their daughter had cancer. While the internet is synonymous with fan culture, snark subreddits aren’t for enthusiasts. Instead, snarkers are anti-fans who hone the art of hating.
Young woman poses while wearing an elegant black dress and holding a red purse.
Remi Bader attends New York Fashion Week on Feb. 10, 2025. Dimitrios Kambouris/Getty Images for Tory Burch
After Bader’s refusal to talk about her weight loss, the Remi Bader snark subreddit blew up. Posters weren’t upset that Bader had lost weight or had stopped posting about her body size. Instead, they believed Bader the influencer, who’d built her brand on plus-size inclusion in fashion, wasn’t being straight with her fans and needed to be taken to account. It worked. During a March 2025 appearance on Khloe Kardashian’s podcast, Bader finally revealed that she had, in fact, had weight-loss surgery. Some critics see snarkers as a big problem and understandably denounce their tendency to harass, body shame and try to cancel influencers. But completely dismissing snark glosses over the fact that it can serve a purpose. In our work as social media researchers, we’ve written about how snark can actually be thought of as a way to call out bad actors in the largely unregulated world of influencing and content creation.

Grassroots policing

Before there were influencers, there were bloggers. While bloggers covered topics that ranged from entertainment to politics to travel, parenting and fashion bloggers probably have the closest connection to today’s influencers. After Google introduced AdSense in 2003, bloggers were easily able to run advertising on their websites. Then brands saw an opportunity. Parenting and fashion bloggers had large, loyal followings. Many readers felt an intimate connection to their favorite bloggers, who seemed more like friends than out-of-touch celebrity spokespersons. Brands realized they could send bloggers their products in exchange for a write-up or a feature. Furthermore, advertisers understood that parenting and fashion bloggers didn’t have to adhere to the same industry regulations or code of ethics as most news media outlets, such as disclosing payments or conflicts of interest. This changed the dynamic between bloggers and their fans, who wondered whether bloggers could be trusted if they were sometimes being paid to promote certain products. In response, websites emerged in 2009 to critique bloggers. “Get Off My Internets,” for example, fashioned itself as a “quality control watchdog” to provide constructive criticism and call out deceptive practices. As Instagram and YouTube became more popular, the subreddit “r/Blogsnark” launched in 2015 to critique early influencers, in addition to bloggers.

Few guardrails in place

Today the influencer industry has a valuation of over US$250 billion in the U.S. alone, and it’s on track to be worth over $500 billion by 2027. Yet there are few regulations in place for influencers. A few laws have emerged to protect child influencers, and the U.S. Federal Trade Commission has established legal guidelines for sponsored content. That said, the influencing industry remains rife with exploitation. It goes both ways: Corporations can exploit influencers. For example, a 2021 study found that Black influencers receive below-market offers compared with white influencers.
Young, blonde couple smiling and posing.
Savannah and Cole LaBrant came under fire for implying that their daughter had cancer, in what their critics called a ploy for attention. Danielle Del Valle/Getty Images for Lionsgate
Likewise, influencers can deceive or exploit their followers. They might use unrealistic body filters to appear thinner than they are. They could hide who’s paying them. They may promote health misinformation such as the controversial ParaGuard cleanse, a fake treatment pushed by wellness influencers that claimed to rid its users of parasites. Or, in the case of Remi Bader, they might gain a huge following by promoting body positivity, only to conceal a weight-loss procedure from their fans. For disappointed fans or followers who feel burned, snark can seem like the only regulatory guardrail in an industry that has gone largely unchecked. Think of snark as a Better Business Bureau for the untamable world of influencing – a form of accountability that brings attention to the scammers and hustlers.

Keeping it real

Todays’s snark exists at the intersection of gossip and cancel culture. Though cancel culture certainly has its faults, we approach cancel culture in our writing as a worthy tool that allows audiences to hold the powerful accountable. For example, communities of color have joined forces to call out racists, as they did in 2024 when they exposed lifestyle influencer Brooke Schofield’s anti-Black tweets. Influencers build trust with their audiences based on being “real” and relatable. But there’s nothing preventing them from breaking that trust, and snarkers can swoop in to point out bad behavior or hypocrisy. Within the competitive world of family vlogging, snarkers see themselves as doing more than stirring the pot. They’re truth-tellers who bring injustices to light, such as abuse and child labor exploitation. Some of this exposure is paying off, with more and more states introducing and passing family vlogger laws that require children to one day receive a portion of their parents’ earnings or restrict how often children can appear in their parents’ videos. Yes, snark can veer into cyberbullying. But that shouldn’t discount its value as a tool for transparency. Influencers are ultimately brands. They sell audiences ideas, lifestyles and products. When people feel as if they’ve been misled, we think they have every right to call it out. Jessica Maddox, Assistant Professor of Journalism and Creative Media, University of Alabama and Jess Rauchberg, Assistant Professor of Communication Technologies, Seton Hall University This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Setting the Record Straight: No, Disneyland Is NOT Moving to Nevada

Disneyland is not moving to Nevada—only Disney’s film studios may expand there. The Anaheim park is staying and set to grow.

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Disneyland Is NOT Moving to Nevada

The internet loves a good rumor, but here’s what’s really happening with Disney’s future plans

If you’ve been scrolling through social media lately, you might have stumbled across some eye-catching headlines claiming Disneyland is packing up and heading to Nevada. Before you start panicking about your next family vacation plans, let’s break down what’s actually happening – and what’s pure internet fiction.

The Latest Rumor Mill

Recent weeks have seen a fresh wave of claims that Disneyland is relocating to Las Vegas, with some sources even suggesting specific timelines like “starting at the end of October.” These stories have been spreading like wildfire across TikTok and other social platforms, racking up millions of views and causing genuine confusion among Disney fans.

But here’s the truth: Disneyland is absolutely not moving anywhere.

@stmblog

Disneyland is not moving to Nevada—only Disney’s film studios may expand there. The Anaheim park is staying and set to grow. ♬ original sound – STMDailyNews

Where These Rumors Come From

This isn’t the first time we’ve seen this type of misinformation. Back in 2020, a satirical website called “Uncle Walt’s Insider” published a completely fictional story claiming Disneyland would move to Texas. That piece was pure satire – meant to be humorous, not factual – but it fooled enough people that major fact-checking organizations like Snopes had to step in to debunk it.

The current Nevada rumors follow a similar pattern, often originating from satirical or entertainment-focused social media accounts that blur the line between comedy and news reporting.

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The Real Story: Disney Production vs. Theme Parks

Here’s where things get interesting – and where some legitimate confusion might arise. While Disneyland the theme park isn’t going anywhere, Disney has been exploring opportunities to expand their film and television production operations in Nevada.

The Silver State has been actively courting entertainment companies with attractive tax incentives, and there have been discussions about Disney potentially establishing production studios or filming operations there. But that’s a completely different conversation from relocating Disneyland itself.

As one Reddit user perfectly summarized: “For those that didn’t read the article, they are talking about filming… Sony and Disney are looking to open production studios in Southern Nevada.”

What’s Actually Happening at Disneyland

Instead of moving, Disneyland is doing the exact opposite – it’s expanding right where it is. The DisneylandForward project, which received unanimous approval from Anaheim city officials, represents a massive multi-decade expansion plan that will bring:

New attractions and experiences

Additional hotels and dining options

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Enhanced shopping areas

Improved parking infrastructure

More entertainment venues

This isn’t a company preparing to relocate – it’s a company doubling down on its Anaheim home with billions of dollars in long-term investments.

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How to Spot These Rumors

When you see headlines about major theme park relocations, here are some red flags to watch for:

Check the source: Satirical websites and entertainment accounts often create fictional content for engagement

Look for official statements: Major business decisions like this would involve official Disney announcements, not just social media buzz

Consider the logistics: Moving an entire theme park would be one of the largest business relocations in history – it wouldn’t happen quietly

Follow the money: Disney’s recent investments in Anaheim expansion show their commitment to staying put

The Bottom Line: Disneyland is not moving to Nevada

Your Disneyland vacation plans are safe. The Happiest Place on Earth isn’t going anywhere – it’s just getting bigger and better right where Walt Disney originally envisioned it in sunny Southern California.

While Disney may explore new production opportunities in Nevada or other states, that’s about making movies and TV shows, not about relocating the iconic theme park that millions visit each year.

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So the next time you see one of these relocation rumors pop up in your social media feed, you’ll know exactly what to think: it’s just another case of internet fiction masquerading as fact.

Have you seen other Disney rumors circulating online that you’d like us to fact-check? Let us know in the comments below, and we’ll help separate the magic from the misinformation.

This blog post addresses the rumor head-on while providing your readers with the context they need to understand both the false claims and the real Disney developments happening in Nevada. The tone matches your community-focused approach while maintaining that authoritative voice your readers trust for accurate information.

Related links

https://www.8newsnow.com/news/politics/nevada-legislature/disney-interested-in-las-vegas-as-sb496-gains-momentum-wahlberg-talks-jobs-opportunities/

https://www.snopes.com/fact-check/disneyland-moving-california-texas/

Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks. Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at STM Entertainment and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/

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and let your entertainment journey begin!

 

 


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Entertainment

North Carolina Education Lottery Partners with Cineplex Digital Media for New Digital Signage Program at 1500+ Retail Locations

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TORONTO /PRNewswire/ – (TSX: CGX) – Cineplex Digital Media (CDM), a division of Cineplex, announced it has signed a ten-year agreement with the North Carolina Education Lottery to provide a digital signage network solution at retailers across North Carolina. Following a comprehensive process, CDM was chosen given its unique strategic and ecosystem-based approach to digital signage solutions, extensive retail experience and ability to provide industry leading design, content strategy and data expertise. CDM’s solution includes digital menu boards inside more than 1,500 select lottery retail partner locations and claim centers across North Carolina, with an opportunity to expand locations throughout its long-term partnership.
Cineplex North Carolina Education Lottery Partners with Cineplex

North Carolina Education Lottery Partners with Cineplex Digital Media (CNW Group/Cineplex)

With flexible marketing and messaging options, this new program will enhance the player experience and the North Carolina Education Lottery’s commitment to supporting retail partner success. CDM’s unique approach and end-to-end solution will ensure the lottery can tailor messages to playing audiences while measuring and optimizing its impact and return for education in North Carolina. “We constantly look for innovative ways to connect with our players,” said Terri Rose, Chief Brand Officer, North Carolina Education Lottery. “The agreement with Cineplex Digital Media provides us with a digital platform to reach that audience with messaging tailored specifically to them. That is a major investment in our retail partners that should help us raise more money for the good cause we serve”. “We are honoured to be chosen as the North Carolina Education Lottery’s exclusive digital signage partner and look forward to working with them to provide solutions to support its education fundraising and elevate player experience,” said Fab Stanghieri, Executive Vice President and Managing Director, CDM. “With our experience in the lottery market and our strategic partnership network, we are excited to work together to deploy a specialized and data optimized retail digital solution to keep retailer and player experience top-of-mind”. As a one-stop digital signage solution provider, Cineplex Digital Media offers end-to-end services that drive results. As a leader in Digital Out-of-Home, Retail, Financial, Grocery and Quick Service Restaurant industries, CDM provides innovative, data-led digital signage solutions for clients, including the North Carolina Education Lottery. CDM is known for its creative and experience design expertise, data and analytics services, operational excellence and media sales. For more information on Cineplex Digital Media, visit CDMExperiences.com. About Cineplex Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of 172 movie theatres and location-based entertainment venues. In addition to being Canada’s largest and most innovative film exhibitor, the company operates Canada’s favourite destination for ‘Eats & Entertainment’ (The Rec Room), complexes specially designed for teens and families (Playdium), and an entertainment concept that brings movies, amusement gaming, dining, and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media or CDM), alternative programming (Cineplex Events) and motion picture distribution (Cineplex Pictures). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada’s largest entertainment and lifestyle loyalty program. Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs over 10,000 people in its offices and venues across Canada. To learn more, visit Cineplex.com. About North Carolina Education Lottery The North Carolina Education Lottery raises more than $1 billion a year for public education programs in N.C. In fiscal year 2024, the lottery recorded more than $5.3 billion in sales. Tickets are sold at more than 7,100 retail locations in North Carolina. SOURCE Cineplex

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‘I were but little happy, if I could say how much’: Shakespeare’s insights on happiness have held up for more than 400 years

The World Happiness Report indicates the U.S. ranks 24th in global happiness, emphasizing that joy arises from societal relationships and care. Shakespeare’s works explore happiness’ duality—both fortune and contentment—highlighting cultural influences that affect individuals’ experiences. Understanding happiness requires recognizing social inequalities, community support, and shared cultural beliefs.

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Joanna Vanderham as Desdemona and Hugh Quarshie as the title character in a Royal Shakespeare Company production of ‘Othello.’
Robbie Jack/Corbis via Getty Images

Cora Fox, Arizona State University

What is “happiness” – and who gets to be happy?

Since 2012, the World Happiness Report has measured and compared data from 167 countries. The United States currently ranks 24th, between the U.K. and Belize – its lowest position since the report was first issued. But the 2025 edition – released on March 20, the United Nations’ annual “International Day of Happiness” – starts off not with numbers, but with Shakespeare.

“In this year’s issue, we focus on the impact of caring and sharing on people’s happiness,” the authors explain. “Like ‘mercy’ in Shakespeare’s ‘Merchant of Venice,’ caring is ‘twice-blessed’ – it blesses those who give and those who receive.”

Shakespeare’s plays offer many reflections on happiness itself. They are a record of how people in early modern England experienced and thought about joy and satisfaction, and they offer a complex look at just how happiness, like mercy, lives in relationships and the caring exchanges between people.

Contrary to how we might think about happiness in our everyday lives, it is more than the surge of positive feelings after a great meal, or a workout, or even a great date. The experience of emotions is grounded in both the body and the mind, influenced by human physiology and culture in ways that change depending on time and place. What makes a person happy, therefore, depends on who that person is, as well as where and when they belong – or don’t belong.

Happiness has a history. I study emotions and early modern literature, so I spend a lot of my time thinking about what Shakespeare has to say about what makes people happy, in his own time and in our own. And also, of course, what makes people unhappy.

From fortune to joy

A timber home with lush gardens.
Shakespeare’s birthplace in Stratford-upon-Avon, England.
Tony Hisgett/Flickr via Wikimedia Commons, CC BY-SA

“Happiness” derives from the Old Norse word “hap,” which meant “fortune” or “luck,” as historians Phil Withington and Darrin McMahon explain. This earlier sense is found throughout Shakespeare’s works. Today, it survives in the modern word “happenstance” and the expression that something is a “happy accident.”

But in modern English usage, “happy” as “fortunate” has been almost entirely replaced by a notion of happiness as “joy,” or the more long-term sense of life satisfaction called “well-being.” The term “well-being,” in fact, was introduced into English from the Italian “benessere” around the time of Shakespeare’s birth.

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The word and the concept of happiness were transforming during Shakespeare’s lifetime, and his use of the word in his plays mingles both senses: “fortunate” and “joyful.” That transitional ambiguity emphasizes happiness’ origins in ideas about luck and fate, and it reminds readers and playgoers that happiness is a contingent, fragile thing – something not just individuals, but societies need to carefully cultivate and support.

For instance, early in “Othello,” the Venetian senator Brabantio describes his daughter Desdemona as “tender, fair, and happy / So opposite to marriage that she shunned / The wealthy, curled darlings of our nation.” Before she elopes with Othello she is “happy” in the sense of “fortunate,” due to her privileged position on the marriage market.

Later in the same play, though, Othello reunites with his new wife in Cyprus and describes his feelings of joy using this same term:

…If it were now to die,
‘Twere now to be most happy, for I fear
My soul hath her content so absolute
That not another comfort like to this
Succeeds in unknown fate.

Desdemona responds,

The heavens forbid
But that our loves and comforts should increase
Even as our days do grow!

They both understand “happy” to mean not just lucky, but “content” and “comfortable,” a more modern understanding. But they also recognize that their comforts depend on “the heavens,” and that happiness is enabled by being fortunate.

“Othello” is a tragedy, so in the end, the couple will not prove “happy” in either sense. The foreign general is tricked into believing his young wife has been unfaithful. He murders her, then takes his own life.

The seeds of jealousy are planted and expertly exploited by Othello’s subordinate, Iago, who catalyzes the racial prejudice and misogyny underlying Venetian values to enact his sinister and cruel revenge.

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A man and woman hold hands, looking upset, as they sit on a cushion on stage.
James Earl Jones playing the title role and Jill Clayburgh as Desdemona in a 1971 production of ‘Othello.’
Kathleen Ballard/Los Angeles Times/UCLA Library via Wikimedia Commons, CC BY-SA

Happy insiders and outsiders

“Othello” sheds light on happiness’s history – but also on its politics.

While happiness is often upheld as a common good, it is also dependent on cultural forces that make it harder for some individuals to experience. Shared cultural fantasies about happiness tend to create what theorist Sara Ahmed calls “affect aliens”: individuals who, by nature of who they are and how they are treated, experience a disconnect between what their culture conditions them to think should make them happy and their disappointment or exclusion from those positive feelings. Othello, for example, rightly worries that he is somehow foreign to the domestic happiness Desdemona describes, excluded from the joy of Venetian marriage. It turns out he is right.

Because Othello is foreign and Black and Desdemona is Venetian and white, their marriage does not conform to their society’s expectations for happiness, and that makes them vulnerable to Iago’s deceit.

Similarly, “The Merchant of Venice” examines the potential for happiness to include or exclude, to build or break communities. Take the quote about mercy that opens the World Happiness Report.

The phrase appears in a famous courtroom scene, as Portia attempts to persuade a Jewish lender, Shylock, to take pity on Antonio, a Christian man who cannot pay his debts. In their contract, Shylock has stipulated that if Antonio defaults on the loan, the fee will be a “pound of flesh.”

“The quality of mercy is not strained,” Portia lectures him; it is “twice-blessed,” benefiting both giver and receiver.

It’s a powerful attempt to save Antonio’s life. But it is also hypocritical: Those cultural norms of caring and mercy seem to apply only to other Christians in the play, and not the Jewish people living alongside them in Venice. In that same scene, Shylock reminds his audience that Antonio and the other Venetians in the room have spit on him and called him a dog. He famously asks why Jewish Venetians are not treated as equal human beings: “If you prick us, do we not bleed?”

A sepia-toned photograph of a man with a beard, curly hair and cap staring intently at the camera.
Actor Henry Irving as Shylock in a late 19th-century performance of ‘The Merchant of Venice.’
Lock & Whitfield/Folger Shakespeare Library via Wikimedia Commons, CC BY-SA

Shakespeare’s plays repeatedly make the point that the unjust distribution of rights and care among various social groups – Christians and Jews, men and women, citizens and foreigners – challenges the happy effects of benevolence.

Those social factors are sometimes overlooked in cultures like the U.S., where contemporary notions of happiness are marketed by wellness gurus, influencers and cosmetic companies. Shakespeare’s plays reveal both how happiness is built through communities of care and how it can be weaponized to destroy individuals and the fabric of the community.

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There are obvious victims of prejudice and abuse in Shakespeare’s plays, but he does not just emphasize their individual tragedies. Instead, the plays record how certain values that promote inequality poison relationships that could otherwise support happy networks of family and friends.

Systems of support

Pretty much all objective research points to the fact that long-term happiness depends on community, connections and social support: having systems in place to weather what life throws at us.

And according to both the World Happiness Report and Shakespeare, contentment isn’t just about the actual support you receive but your expectations about people’s willingness to help you. Societies with high levels of trust, like Finland and the Netherlands, tend to be happier – and to have more evenly distributed levels of happiness in their populations.

Shakespeare’s plays offer blueprints for trust in happy communities. They also offer warnings about the costs of cultural fantasies about happiness that make it more possible for some, but not for all.The Conversation

Cora Fox, Associate Professor of English and Health Humanities, Arizona State University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.

https://stmdailynews.com/the-bridge

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