amusement and theme parks

Inside the collapse of Disney’s America, the US history-themed park that almost was

Disney faced criticism from both liberals and conservatives over cultural portrayals, leading to the cancellation of a controversial U.S. history-themed park near D.C.

Published

2 months ago

September 23, 2024

The Conversation

Jared Bahir Browsh, University of Colorado Boulder

As a top producer of children’s entertainment, Disney is no stranger to America’s culture wars.

Liberals have long criticized the company for its products’ promotion of gender stereotypes and racist tropes. Meanwhile, conservatives have excoriated the company for being “too woke,” whether it was casting actresses of color in live action remakes of the “The Little Mermaid” and “Snow White” or coming out against a Florida statute that curtails discussion of gender and sexuality in public schools.

As Disney CEO Bob Iger grapples with the unenviable task of navigating criticism from all sides, I can’t help but recall how executives decided to table an effort to “Disneyfy” American history 30 years ago.

My research and teaching investigates how media companies such as Disney construct historical narratives for popular consumption. I can only imagine how today’s culture wars would have expressed themselves at Disney’s proposed theme park, which would have featured everything from Civil War forts to Native American villages.

Disney eyes the outskirts of DC

From his early days as an animator, Walt Disney presented a sanitized and nostalgic view of America.

Mickey Mouse represented the “everyman,” while the company’s animators drew a largely optimistic portrait of America, first in the studio’s animated films and later in their theme parks. Anyone who has walked down Disneyland’s Main Street, U.S.A., witnessed Magic Kingdom’s Hall of Presidents or visited Epcot’s American Adventure can see how Disney strives to present an uncomplicated, uncritical view of the nation and its leaders.

In 1984, Michael Eisner became the company’s CEO. He was credited with revitalizing Disney’s brand through producing hit animated features such as “Beauty and the Beast” and “The Little Mermaid,” and spearheading theme parks such as Disney–MGM Studios – now known as Hollywood Studios – and Disneyland Paris.

Colorful balloons surround a vintage car transporting four men wearing suits. — Former Disney CEO Michael Eisner, seated on the left, appears with former President Ronald Reagan at a Disney World parade in 1990. Mike Guastella/WireImage via Getty Images

A visit to Colonial Williamsburg inspired Eisner’s next venture: a theme park based on U.S. history that would be built outside of Washington, D.C.

Beginning in 1993, the company quietly started purchasing real estate in northern Virginia using shell companies. The land acquisitions became public knowledge only a few days before the announcement of the theme park, aptly named Disney’s America.

The news was largely welcomed by politicians. Eisner had already gained the support of the state’s outgoing and incoming governors, along with the Virginia Commission on Population Growth and Development. The plan was to build the park in Haymarket, Virginia, a small, wealthy area southwest of Washington, D.C., a few miles from Manassas, the site of two major Civil War battles.

History isn’t so simple

Although Disney had diligently worked to consolidate support ahead of the announcement, signs of conflict emerged during the first press conference, which featured Bob Weis, a Disney vice president who had helped oversee the planning of several theme parks.

“This is not a Pollyanna view of America,” he told the group of assembled reporters. “We want to make you a Civil War soldier. We want to make you feel what it was like to be a slave or what it was like to escape through the underground railroad.”

Questions over how Disney would tell the complex – often discriminatory – history of the nation spurred a group of historians, led by David McCullough, to lodge their concerns: How would Disney construct its narrative of the United States? And how would the park affect Manassas, one of the most important Civil War battle sites?

Two men walk across a green field with two portable cannons. — The proposed theme park was to be located just a few miles from Manassas National Battlefield Park. Andrew Caballero-Reynolds/AFP via Getty Images

According to the original plans and brochures, Disney’s America would contain nine sections: a Colonial-era Presidents Square, an Indigenous village, Ellis Island, a factory town from the Industrial Revolution, a Civil War fort, a county fair, an early 19th-century port, a World War II-era battlefield and a Depression-era family farm.

On the surface, these themed areas seemed fitting. You could easily see them as exhibits at the Smithsonian. But issues emerged when people took into account that this was still a Disney theme park, with entertaining guests and making money likely taking precedence over historical accuracy and contemporary sensitivities and sensibilities.

The story of immigration, for example, would have been told through the musical-comedy stylings of Kermit the Frog and the other Muppets.

There were also concerns over how Disney would handle the exploitative and violent history of the treatment of a number of groups.

This included the enslavement of Africans and the genocide of Indigenous populations, the latter of which was also connected to the forthcoming 1995 release of “Pocahontas.” Historians later highlighted the film’s distorted history, and it isn’t far-fetched to imagine rides or attractions based on those misrepresentations at Disney’s America.

Mickey Mouse goes to Washington

Even as plans came together for Disney, criticism began to mount.

Disney issued an ultimatum to the Virginia legislature to improve infrastructure surrounding the site, threatening to abandon the project if the US$150 million for infrastructure improvements were not passed on the last day of the Virginia General Assembly’s legislative session in March 1994.

In June, the U.S. House of Representatives introduced a resolution opposing the park, and the U.S. Senate Committee on Energy and Natural Resources held a hearing regarding the proposed project’s environmental impact.

The proposed logo for Disney’s America. Wikimedia Commons

The now-infamous hearing featured discussions regarding sewage, traffic and lodging, and even saw U.S. Sen. Ben Nighthorse Campbell of Colorado, who at the time was a registered Democrat, place a Mickey Mouse hat on the lectern in a show of support.

As criticism mounted, Disney decided to shift its approach. In the summer of 1994, it renamed the project Disney’s American Celebration.

Rather than highlight periods or events in American history, the new concept would focus more on themes: Democracy, Work, Family, Generations, Streets of America and the Land.

Many of the attractions featured in these lands would have resembled attractions already in Disney parks. For example, Generations would have been similar to the Magic Kingdom’s Carousel of Progress, while the Land was already a pavilion at Epcot.

This would have also opened more opportunities for sponsorship. The Work section of the park would have included virtual factory tours of popular brands such as Apple or Crayola, while Streets of America would have featured cuisine from around the country, similar to Downtown Disney, which opened in 1997 in Disney World and in 2001 at Disneyland.

It all falls apart

Disney abruptly announced on Sept. 28, 1994, that it would abandon these plans.

Although the criticism from historians was a factor, there were also concerns about the park’s profitability in colder months. The company faced mounting debt from its Paris theme park and uncertain leadership after the death of senior executive Frank Wells in a helicopter crash in April 1994. Eisner, meanwhile, had undergone bypass surgery in July 1994.

Many of the attractions that were planned for the Virginia site found their way into Disney parks, particularly in Disney’s California Adventure in Anaheim.

Disney, both under Walt’s leadership and after his death, has long leveraged patriotism for the sake of its media content and park experiences. From Mickey Mouse to the Hall of Presidents, Disney’s nostalgic, linear and uncomplicated view of American progress has been foundational to the Disney experience.

However, an entire park dedicated to this approach – just down the road from a real battlefield integral to the bloodiest war in U.S. history – was too much for historians and other critics to ignore.

Disney’s failure to profit from an uncritical celebration of America may have been a blessing in disguise, as it avoided constructing yet another battlefield in the culture wars.

Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Related Topics:African American history Disney US history Walt Disney

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Entertainment

Is Six Flags Selling Some of Their Theme Parks Post-Merger?

Published

2 weeks ago

November 7, 2024

Rebecca Washington, Daily News Staff

Recently, there have been significant developments in the amusement park industry, particularly concerning the newly formed Six Flags Entertainment Corporation. Following the merger of Six Flags and Cedar Fair, which was completed on July 1, 2024, the newly integrated company has announced an initiative known as Project Accelerate. This initiative aims to enhance operational efficiency and guest satisfaction, but it also raises an important question: Is Six Flags considering selling some of its theme parks?

According to a post on Attractions Magazine, Six Flags is prioritizing “portfolio optimization” as one of its key objectives. This objective entails conducting a “comprehensive review” of its parks to evaluate the potential divestiture of non-core assets. In simpler terms, Six Flags is looking at its current roster of parks and may consider selling some to reduce debt and streamline operations. This strategy could lead to a reduced number of parks under the Six Flags banner as they focus on their core offerings.

Six Flags currently operates 27 amusement parks and 15 water parks across the U.S., Canada, and Mexico, including renowned locations like Cedar Point in Ohio and Six Flags Magic Mountain in California. The merger has created a larger entity with greater resources, but it also necessitates a strategic approach to ensure long-term success.

In their quarterly earnings call on November 6, 2024, Six Flags outlined several key objectives under Project Accelerate:

Enhanced Guest Experience: Investing in improving the overall guest experience to increase demand.
Margin Expansion: Identifying efficiencies to drive profit margins.
Disciplined Capital Allocation: Focusing on smart investments to maximize each park’s potential.
IT System Integration: Harmonizing technology across the company to enhance the guest experience.
Portfolio Optimization: Reviewing parks to identify which may be sold or divested.

In addition to these objectives, Six Flags presented an eight-point playbook aimed at driving long-term success. This playbook highlights the importance of guest satisfaction, strategic capital investment, and maintaining a “comfortably crowded” atmosphere in parks to boost revenue.

Changes at Six Flags

As Six Flags navigates this new chapter, it will be interesting to see how the company balances its commitment to enhancing guest experiences with the potential sale of some of its attractions. For fans and visitors of Six Flags, this could mean changes in their favorite parks, but it also presents an opportunity for the company to focus on its core strengths and improve the overall quality of its offerings.

In conclusion, while the future of specific parks remains uncertain, the emphasis on portfolio optimization suggests that Six Flags is serious about evaluating its assets. Whether this leads to the sale of some parks will depend on various factors, including market conditions and operational efficiencies.

Links for More Information:

Stay tuned for more updates as Six Flags continues to evolve in this competitive industry landscape!

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Entertainment

Altitude Trampoline Park Announces Exclusive Partnership With Intelliplay

Published

2 months ago

September 28, 2024

Daily News Staff

Premier Family-Friendly Entertainment Launches State-of-the-Art Technology Feature, Intellibands, in Two Parks With Additional Roll-Outs Coming Soon

DALLAS /PRNewswire/ — Altitude Trampoline Park, the leading family-friendly entertainment franchise, announced today its exclusive partnership with Intelliplay, Inc., a brand that is revolutionizing the indoor family entertainment industry with a patented smart wristband and gamification platform. This partnership will introduce Intellibands to Altitude Trampoline Park locations, offering cutting-edge technology designed to elevate the park experience for guests and improve overall park management for operators.

The Intelliplay system, featuring the Intelliband, aims to increase satisfaction for both guests and franchisees. Intellibands are advanced rubber wristbands equipped with radio frequency identification (RFID) technology. Key benefits of this technology include immediate identification of guests with expired jump time, gathering precise location and tracking data, increasing guest engagement through leaderboards and other gamified elements, and providing a convenient method to make purchases that grow overall revenue.

Replacing standard paper wristbands, Altitude staff will now perform check-ins through Intelliplay, scanning the Intelliband to link it to each guest’s ticket. This process ensures guests’ Intelliband lights up appropriately, allowing for seamless entry into the park. Staff can also monitor guest locations in real-time through a park map view.

Guests can look forward to several exciting features, including leaderboards. These allow kids to compete and earn points, making each visit to Altitude more engaging. Additionally, parents receive text notifications when their child’s time is about to expire, with a simple process to extend the time via phone. Intellibands also alert staff and parents if a child attempts to leave the facility, further ensuring safety and security in the park.

“We’re thrilled to introduce Intellibands to our parks. Altitude has been a trailblazer in the family entertainment industry, but this partnership with Intelliplay allows us to enhance our system by creating a new cornerstone for innovative technology, indoor activity, and fun that makes visits to our parks even more appealing and convenient,” said Mike Rotondo, CEO of Altitude Trampoline Park. “We are committed to continually improving the guest experience and look forward to seeing the positive impact Intellibands will have at our parks.”

The first Altitude Trampoline Park to officially roll-out this technology will be in Mason, Ohio, followed by Richardson, Texas. Prior to the official launch in Mason, Altitude tested this technology among customers and received great initial feedback. Customers found the wristband to be very secure and comfortable to wear, and overall felt the wristbands made for a better experience.

Altitude Trampoline Park is owned by Indoor Active Brands, a platform company that focuses on indoor entertainment concepts. This year, Indoor Active Brands launched its latest brand, The Pickle Pad, an indoor pickleball playground featuring a chef-inspired restaurant and bar – Crave Social Eatery, as well as yard and social games for all ages. Established by NRD Capital, Indoor Active Brands utilizes industry experience in the family entertainment and restaurant industries to support and assist its franchisees.

The brand is actively seeking qualified candidates to help grow its footprint throughout the U.S. in Kansas City, MO, Raleigh-Durham, NC, Denver, CO, among others. To learn more about franchise opportunities and upcoming store openings, contact Mike Stout at Mike.Stout@ATPHQ.COM or visit www.altitudefranchise.com.

About Altitude Trampoline Park

Altitude Trampoline Park is a premier indoor adventure park offering cutting edge trampolines, games, programs, and celebrations for all ages. Altitude is the home for active family fun! The brands successful $10 Endless Jumps pass, is where members get the max. Guests can, infact, Jump Happy! with unlimited use of trampolines, soft play, basketball, dodgeball, interactive games and more providing a great way for families to stay together and play together all year long. Nearing 100 locations worldwide, Altitude parks are centrally located and easily accessible, making it the convenient, budget friendly choice for families in 2024. More information can be found at altitudetrampolinepark.com.

SOURCE Altitude Trampoline Park

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toys and kids electronics

3, 2, 1… GO! The LEGO Group Unveils First-Ever LEGO Super Mario: Mario Kart Sets at gamescom

Published

2 months ago

September 25, 2024

Mark Bennett

At gamescom 2024 in Cologne, Germany, The LEGO Group dropped some exciting news: the highly anticipated LEGO® Super Mario™: Mario Kart™ sets are racing into the spotlight! For the first time ever, Nintendo’s iconic Mario Kart universe is coming to life in the form of LEGO bricks. Fans of both LEGO and Mario Kart can gear up for this all-new immersive experience launching on January 1, 2025.

LEGO Mario Kart

These six brand-new LEGO Mario Kart sets were first teased during the MAR10 Day celebration in March, but today’s unveiling offered a full, tantalizing look at the new collection. The sets bring beloved Mario Kart characters like Yoshi, Donkey Kong, Toad, Baby Mario, Baby Luigi, and Baby Peach into play, allowing fans to build, customize, and race their favorite karts on creative, brick-built tracks.

72032 MK standard cart DSC01276 — Image Credit: Nintendo

What makes these sets even more thrilling is the seamless integration of digital play. By adding a LEGO® Mario™, LEGO® Luigi™, or LEGO® Peach™ (sold separately) to the mix, players can enjoy interactive features like Mario Kart sound effects, scanning Item Boxes for extra coins, and even boosting their race score! The digital and physical elements collide to create a truly dynamic experience.

A Closer Look at the Sets:

LEGO® Super Mario™: Mario Kart™ – Yoshi Bike (72031): For fans of the ever-popular Yoshi, this 133-piece set includes a Light-Blue Yoshi figure and a brick-built bike. Perfect for drifting through creative obstacles and launching shell items.
LEGO® Super Mario™: Mario Kart™ – Standard Kart (72032): The classic Standard Kart set (174 pieces) features Toad in his red pit crew uniform and a detachable Super Glider, along with a buildable model of the Mario Kart vehicle.
LEGO® Super Mario™: Mario Kart™ – Donkey Kong & DK Jumbo (72033): Featuring Donkey Kong’s signature DK Jumbo kart, this 387-piece set is packed with launchable items like bananas and shells to slow down your competitors.
LEGO® Super Mario™: Mario Kart™ – Baby Mario vs. Baby Luigi (72034): Get ready for a Balloon Battle! This 321-piece set features Baby Mario in his Biddybuggy and Baby Luigi in his Tri-Speeder, plus six buildable balloons.
LEGO® Super Mario™: Mario Kart™ – Toad’s Garage (72035): Customize and tune up your karts with two Blue Toads in this 390-piece set, featuring the B Dasher kart and a functional garage.
LEGO® Super Mario™: Mario Kart™ – Baby Peach & Grand Prix Set (72036): The largest set (823 pieces) features Baby Peach, Lemmy, and Toad on their respective karts, ready to race through an obstacle-packed course.

Simon Kent, Design Director at The LEGO Group, expressed his excitement: “We are beyond excited to turbo-charge our LEGO Super Mario universe with these Mario Kart sets. We can’t wait for fans to bring Mario Kart races to brick-built reality with their friends and family.”

More Fun with LEGO Animal Crossing!

In addition to the Mario Kart news, The LEGO Group also announced three new sets from the LEGO® Animal Crossing™ universe:

Stargazing with Celeste (77053)
Leif’s Caravan & Garden Shop (77054)
Able Sisters Clothing Shop (77055)

These charming sets invite fans to continue building their own Animal Crossing villages, expanding the fun of Nintendo’s cozy life simulation game into the LEGO world.

The LEGO Super Mario: Mario Kart™ and LEGO Animal Crossing sets will be available globally starting January 1, 2025, giving fans of all ages plenty to look forward to as they get ready to build, race, and explore!

Stay tuned for more highly classified, top-secret intel on two of the most pressing matters of our time: the thrilling Mario Kart escapades at www.lego.com/themes/super-mario/mario-kart/about and the cute yet undeniably crucial happenings in Animal Crossing at www.lego.com/themes/animal-crossing/about.

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