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Latin America’s Religious Shift: More Say ‘Yes’ to God but ‘No’ to Church

New research on 220,000 Latin Americans reveals a paradox: church affiliation dropped from 93% to 82% and attendance is declining, yet personal faith remains strong. Discover why Latin America’s religious decline differs dramatically from Europe and the US.

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Latin America's Religious Shift: More Say 'Yes' to God but 'No' to Church
A woman takes part in a Christ of May procession in Santiago, Chile, parading a relic from a destroyed church’s crucifix through the city.
AP Photo/Esteban Felix

Latin America’s Religious Shift: More Say ‘Yes’ to God but ‘No’ to Church

Matthew Blanton, The University of Texas at Austin

In a region known for its tumultuous change, one idea remained remarkably consistent for centuries: Latin America is Catholic.

The region’s 500-year transformation into a Catholic stronghold seemed capped in 2013, when Jorge Mario Bergoglio of Argentina was elected as the first Latin American pope. Once a missionary outpost, Latin America is now the heart of the Catholic Church. It is home to over 575 million adherents – over 40% of all Catholics worldwide. The next-largest regions are Europe and Africa, each home to 20% of the world’s Catholics.

Yet beneath this Catholic dominance, the region’s religious landscape is changing.

First, Protestant and Pentecostal groups have experienced dramatic growth. In 1970, only 4% of Latin Americans identified as Protestant; by 2014, the share had climbed to almost 20%.

But even as Protestant ranks swelled, another trend was quietly gaining ground: a growing share of Latin Americans abandoning institutional faith altogether. And, as my research shows, the region’s religious decline shows a surprising difference from patterns elsewhere. While fewer Latin Americans are identifying with a religion or attending services, personal faith remains strong.

Three women in white robes and caps stand outdoors at nighttime by a large wooden cross.
Women known as ‘animeras,’ who pray for the souls of the deceased, walk to a church for Day of the Dead festivities in Telembi, Ecuador.
AP Photo/Carlos Noriega

Religious decline

In 2014, 8% of Latin Americans claimed no religion at all. This number is twice as high as the percentage of people who were raised without a religion, indicating that the growth is recent, coming from people who left the church as adults.

However, there had been no comprehensive study of religious change in Latin America since then. My new research, published in September 2025, draws on two decades of survey data from over 220,000 respondents in 17 Latin American countries. This data comes from the AmericasBarometer, a large, region-wide survey conducted every two years by Vanderbilt University that focuses on democracy, governance and other social issues. Because it asks the same religion questions across countries and over time, it offers an unusually clear view of changing patterns.

Overall, the number of Latin Americans reporting no religious affiliation surged from 7% in 2004 to over 18% in 2023. The share of people who say they are religiously unaffiliated grew in 15 of the 17 countries, and more than doubled in seven.

On average, 21% of people in South America say they do not have a religious affiliation, compared with 13% in Mexico and Central America. Uruguay, Chile and Argentina are the three least religious countries in the region. Guatemala, Peru and Paraguay are the most traditionally religious, with fewer than 9% who identify as unaffiliated.

Another question scholars typically use to measure religious decline is how often people go to church. From 2008 to 2023, the share of Latin Americans attending church at least once a month decreased from 67% to 60%. The percentage who never attend, meanwhile, grew from 18% to 25%.

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The generational pattern is stark. Among people born in the 1940s, just over half say they attend church regularly. Each subsequent generation shows a steeper decline, dropping to just 35% for those born in the 1990s. Religious affiliation shows a similar trajectory – each generation is less affiliated than the one before.

Personal religiosity

However, in my study, I also examined a lesser-used measure of religiosity – one that tells a different story.

That measure is “religious importance”: how important people say that religion is in their daily lives. We might think of this as “personal” religiosity, as opposed to the “institutional” religiosity tied to formal congregations and denominations.

A spotlight shines on a zigzag row of people wearing jackets, with the rest of the crowd hidden in the dark.
People attend a Mass marking the International Day against Drug Abuse and Illicit Trafficking in Buenos Aires, Argentina, on June 26, 2024.
AP Photo/Rodrigo Abd

Like church attendance, overall religious importance is high in Latin America. In 2010, roughly 85% of Latin Americans in the 17 countries whose data I analyzed said religion was important in their daily lives. Sixty percent said “very,” and 25% said “somewhat.”

By 2023, the “somewhat important” group declined to 19%, while the “very important” group grew to 64%. Personal religious importance was growing, even as affiliation and church attendance were falling.

Religious importance shows the same generational pattern as affiliation and attendance: Older people tend to report higher levels than younger ones. In 2023, 68% of people born in the 1970s said religion was “very important,” compared with 60% of those born in the 1990s.

Yet when you compare people at the same age, the pattern reverses. At age 30, 55% of those born in the 1970s rated religion as very important. Compare that with 59% among Latin Americans born in the 1980s, and 62% among those born in the 1990s. If this trend continues, younger generations could eventually show greater personal religious commitment than their elders.

Affiliation vs. belief

What we are seeing in Latin America, I’d argue, is a fragmented pattern of religious decline. The authority of religious institutions is waning – fewer people claim a faith; fewer attend services. But personal belief isn’t eroding. Religious importance is holding steady, even growing.

This pattern is quite different from Europe and the United States, where institutional decline and personal belief tend to move together.

Eighty-six percent of unaffiliated people in Latin America say they believe in God or a higher power. That compares with only 30% in Europe and 69% in the United States.

Sizable proportions of unaffiliated Latin Americans also believe in angels, miracles and even that Jesus will return to Earth in their lifetime.

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In other words, for many Latin Americans, leaving behind a religious label or skipping church does not mean leaving faith behind.

A man in a colorful knit hat and bright sweater or jacket holds up a small doll in a white robe that is surrounded by wisps of smoke.
An Aymara Indigenous spiritual guide blesses a statue of baby Jesus with incense after an Epiphany Mass at a Catholic church in La Paz, Bolivia, on Jan. 6, 2025.
AP Photo/Juan Karita

This distinctive pattern reflects Latin America’s unique history and culture. Since the colonial period, the region has been shaped by a mix of religious traditions. People often combine elements of Indigenous beliefs, Catholic practices and newer Protestant movements, creating personal forms of faith that don’t always fit neatly into any one church or institution.

Because priests were often scarce in rural areas, Catholicism developed in many communities with little direct oversight from the church. Home rituals, local saints’ festivals and lay leaders helped shape religious life in more independent ways.

This reality challenges how scholars typically measure religious change. Traditional frameworks for measuring religious decline, developed from Western European data, rely heavily on religious affiliation and church attendance. But this approach overlooks vibrant religiosity outside formal structures – and can lead scholars to mistaken conclusions.

In short, Latin America reminds us that faith can thrive even as institutions fade.

Matthew Blanton, PhD Candidate, Sociology and Demography, The University of Texas at Austin

This article is republished from The Conversation under a Creative Commons license. Read the original article.

STM Daily News is a vibrant news blog dedicated to sharing the brighter side of human experiences. Emphasizing positive, uplifting stories, the site focuses on delivering inspiring, informative, and well-researched content. With a commitment to accurate, fair, and responsible journalism, STM Daily News aims to foster a community of readers passionate about positive change and engaged in meaningful conversations. Join the movement and explore stories that celebrate the positive impacts shaping our world.

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STM Blog

What is Nude Recreation Week?

Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing.

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Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing. It is a week-long celebration of the human body and its natural state. The history of Nude Recreation Week is a fascinating one, with its origins dating back to the early 1970s.

The idea of Nude Recreation Week came from a group of naturists who wanted to promote the benefits of nudity in the outdoors. They believed that nudity was a natural and healthy way to enjoy the outdoors, and that it allowed people to connect with nature in a more meaningful way. The first Nude Recreation Week was held in 1976, and it has been celebrated every year since then.

There are many ways to celebrate Nude Recreation Week legally. Many naturist organizations offer events and activities that are open to the public, such as nude hikes, beach cleanups, and other outdoor activities. There are also many private resorts and campsites that cater to naturists, and they offer a variety of activities and amenities for those who want to enjoy the outdoors in the nude.

Nude Recreation Week – July 6–12

Nude Recreation Week celebrates naturism, body positivity, and the freedom to enjoy outdoor activities in a clothing-free environment. Observed at nudist resorts, beaches, and private spaces, it encourages self-acceptance and connection with nature. The week culminates in International Skinny Dip Day. Learn more about the history and celebration: National TodayNational Day CalendarAmerican Association for Nude Recreation.

The opinions about Nude Recreation Week are divided. Some people believe that it is a healthy and natural way to enjoy the outdoors, and that it promotes body positivity and self-confidence. Others believe that it is inappropriate and offensive, and that it should not be allowed in public spaces.

On one hand, some people argue that nudity is a natural state for humans and that it should be celebrated. They believe that nudity is not inherently sexual or offensive, and that it is a healthy way to connect with nature and with other people. They also argue that nudity promotes body positivity and self-confidence, and that it can help people overcome body shame and negative self-image.

On the other hand, some people argue that nudity is inappropriate and offensive, especially in public spaces. They believe that nudity is a private matter and that it should not be displayed in public. They also argue that nudity can be sexualized and that it can lead to inappropriate behavior and harassment.

Nude Recreation

In conclusion, Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing. It has a fascinating history, and it is celebrated by many people around the world. While opinions about nudity are divided, it is clear that there are many ways to celebrate Nude Recreation Week legally, and that it is a healthy and natural way to enjoy the outdoors.

https://stmdailynews.com/category/lifestyle/travel-lifestyle/travel-staycations-and-vacations/travel/outdoor-activities/naturism

https://nationaltoday.com/nude-recreation-week/

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National Nude Day – July

National Nude Day celebrates body positivity, personal freedom, and self-acceptance—not sex. Observed by nudist and naturist communities, the day encourages people to embrace their natural form and challenge societal body shaming. Participants may visit naturist beaches or resorts or enjoy private time at home to connect with their body and nature. Learn more about the celebration and its history here: National Day CalendarNational TodayThe Guardian on Naturism.

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Consumer Corner

Lowe’s Is Calling on Creators to Help Design—and Launch—New Products

Lowe’s announced Creator: Into the Blue, a new program letting creators pitch product ideas and work with Lowe’s teams to develop and potentially launch items in retail. Applications are open through Sept. 1, 2026.

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Lowe’s is taking its creator strategy beyond sponsored posts and curated storefronts. On June 23, 2026, the home improvement retailer announced Lowe’s Creator: Into the Blue, a new program that invites creators to pitch product ideas and, if selected, work with Lowe’s teams to develop and potentially bring those products to retail shelves.

The announcement arrives as the Lowe’s Creator Network hits its one-year milestone—an initiative Lowe’s launched in 2025 and billed as the first creator network in the home improvement industry. Now, Lowe’s says it’s expanding the pathway for creators: from making content about products to creating products themselves.

Lowe's all-new Creator: Into the Blue program provides a forum for creators to pitch, develop and launch product ideas
MrBeast displays the collectible toy kit developed in collaboration with Lowe’s, an example of how creator partnerships can evolve into product creation through the new Lowe’s Creator: Into the Blue program.

From content to creation: what “Creator: Into the Blue” is

Lowe’s Creator: Into the Blue is designed as a forum for creators—both current members of the Lowe’s Creator Network and newcomers—to submit innovative product concepts for consideration. Selected creators could receive support from Lowe’s internal teams across product development, product design, sourcing, and merchandising, with the goal of turning audience-inspired ideas into real-world items that can scale.

In other words: creators aren’t just being asked to promote what already exists. They’re being invited to help shape what comes next.

How this fits into Lowe’s bigger strategy

Lowe’s positioned the new program as a natural next step that builds on two existing pillars:

  • Lowe’s Creator Network (launched 2025): A program connecting creators with Lowe’s to share DIY projects, home improvement inspiration, and product recommendations. It also includes personalized Lowes.com storefronts so creators can curate product selections for their audiences.
  • Lowe’s Into the Blue (launched 2022): A separate initiative focused on helping entrepreneurs bring innovative products to Lowe’s customers.

Now, Lowe’s is essentially merging the momentum of both worlds—creator-led influence and entrepreneur-led product innovation—into a single on-ramp for creators who want to build businesses through product development.

MrBeast is the proof-of-concept

Lowe’s also pointed to its recent collaboration with global creator MrBeast as an example of how creator partnerships can evolve beyond content and curation. The collaboration included a collectible toy kitdeveloped with Lowe’s—showing how a creator’s audience and brand can translate into physical products that connect with customers in new ways.

That collaboration is now being used as a signal: if a creator with a massive following can co-create a product with Lowe’s, the company wants to open similar opportunities to creators of all sizes.

What creators can submit

According to Lowe’s, creators can submit a range of ideas, including:

  • Existing products seeking distribution, scale, and retail exposure
  • Product ideas that need development and sourcing support
  • Collaborations tied to an existing Lowe’s product line

The message is clear: you don’t have to show up with a fully manufactured item. You can show up with a concept—especially one shaped by what your audience keeps asking for.

Application window and where to apply

Applications are open now through Sept. 1, 2026 at Lowes.com/CreateWithLowes. Lowe’s will review submissions after the application period and announce selected creators at a later date.

Creators interested in applying should also review the full terms and conditions on the application page.

Why this matters for the creator economy—and retail

Creator-led product lines aren’t new, but Lowe’s move is notable because it’s coming from a major home improvement retailer with deep sourcing and distribution infrastructure. If executed well, Creator: Into the Blue could become a meaningful bridge between:

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  • Audience-driven product demand (what communities want)
  • Retail-grade execution (design, sourcing, merchandising)
  • Shelf-level distribution (scale and visibility)

For creators, it’s another sign that the creator economy is maturing: the next phase isn’t only about views and engagement—it’s about IP, product development, and scalable revenue.

The bottom line

With Lowe’s Creator: Into the Blue, the company is betting that creators can do more than inspire projects—they can help design the tools, kits, and products people use to complete them. And for creators looking to turn their audience into a business, Lowe’s is offering a new route: pitch an idea, build it with support, and potentially launch it at retail scale.

For more details and application terms, visit Lowes.com/CreateWithLowes.

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The Knowledge

So, Here’s the Story of Mound Bayou, Mississippi

Discover the inspiring history of Mound Bayou, Mississippi — one of America’s most successful Black-founded towns and a symbol of resilience, freedom, and progress.

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Last Updated on June 9, 2026 by Daily News Staff

Discover the inspiring history of Mound Bayou, Mississippi — one of America’s most successful Black-founded towns and a symbol of resilience, freedom, and progress.
Mound Bayou welcome sign in 2020. Image Credit: Chillin662

Did you know there was once a thriving Black-founded town in the Mississippi Delta built on the dream of freedom, self-reliance, and opportunity?

Mound Bayou

Founded in 1887 by Isaiah T. Montgomery and Benjamin T. Green, Mound Bayou, Mississippi became one of the most successful all-Black communities in American history. Established just decades after the Civil War, the town represented hope during a time when racial segregation and violence dominated much of the South.

Mound Bayou quickly grew into a center of Black business, education, healthcare, and agriculture. Residents built schools, churches, newspapers, banks, and medical facilities, proving that economic independence and community leadership could flourish despite enormous challenges.

Isaiah Thornton Montgomery House West Main Street Mound Bayou Bolivar County Mississippi
Mound Bayou, Black History, Mississippi History, Civil Rights Movement, Forgotten History. Wikipedia

The city even gained national attention from leaders like Booker T. Washington and President Theodore Roosevelt, who recognized Mound Bayou as a symbol of progress and determination.

During the Civil Rights era, the town also played a role in the fight for justice, particularly through the work of Dr. T.R.M. Howard following the murder of Emmett Till.

Today, Mound Bayou stands as a powerful reminder of resilience, entrepreneurship, and a chapter of American history that deserves far more recognition.

Now you know.

Here are some related article links you can include at the bottom of your STM Daily News post for further reading:

Related Articles & Further Reading

• The Official History of Mound Bayou
https://www.cityofmoundbayou.com/our-history

• Mound Bayou: The Historic Black Community in Mississippi
https://en.wikipedia.org/wiki/Mound_Bayou,_Mississippi

• The Historic Bank of Mound Bayou
https://en.wikipedia.org/wiki/Bank_of_Mound_Bayou

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• The Legacy of Dr. T.R.M. Howard and Civil Rights Activism
https://www.cityofmoundbayou.com/our-history

• How Mound Bayou Became Known as “The Jewel of the Delta”
https://cityofmoundbayou.com/

How Little Mound Bayou Became a Powerful Engine for African American Civil Rights and Economic Advancement

• Community Discussion About Mound Bayou’s History
https://www.reddit.com/r/BlackHistoryPhotos/comments/1ta0r2e/famous_allblack_american_cities_towns_mound_bayou/

Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter.  https://stmdailynews.com/the-knowledge/

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