Brand Relaunch, Free App Membership Tier, and New Peloton Gym Feature Unveiled Today

NEW YORK /PRNewswire/ — Today, Peloton (NASDAQ: PTON) announced the start of the company’s next chapter as it repositions from the perception of an in-home bike company to reflect everything Peloton has to offer to everyone, at any level, wherever they are. With Peloton’s amazing content on its award-winning hardware and App, today’s relaunch ignites a vibrant new brand identity and campaign; introduces new Membership tiers; and releases a new content feature, Peloton Gym. With today’s relaunch, Peloton is declaring itself open and available for everyone to experience its expert Instructors and world-class content, even for free.

“With this brand relaunch we’re reflecting the vibrancy and fullness of everything Peloton has to offer to everyone. We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future,” said Leslie Berland, Peloton’s Chief Marketing Officer. “Our Instructors and Members live and breathe the true Peloton experience every day. We’re excited to bring that energy and inspiration out into the world.”

New Brand Identity and Creative Campaign
Dynamic. Vibrant. Boundless. Authentic. Peloton’s new campaign brings forward the company’s fitness offerings for all ages, levels, and walks of life. The new brand identity features a bold color palette that evokes the energy of a great workout and the afterglow that follows. It includes powerful still imagery of actual Members showcasing that before-and-after emotion. Peloton drove the brand strategy, partnering with both Mother Design and Uncommon Creative Studio on the new brand expression. Stink Studios was appointed for global creative, collaborating with Peloton’s own internal creative studio, and Stink Films director ®Jones. The new brand identity launches globally along with a new creative campaign in the US and Canada. Local market creative campaigns will roll out later this year.

More Than a Bike Company
Based on Peloton’s data from its most recent financial quarter, more than half of all workouts were not cycling related. Today’s strategic evolution is about mirroring the usage and experience of its Members who engage with the company’s 16 fitness modalities from Yoga and Meditation to Walking and Strength – the most popular form of fitness for Peloton’s digital subscribers. To broaden access to its diverse fitness content for all, the Peloton App will offer, for the first time, the most expansive collection of free classes since it first launched in June 2018. 

Peloton App Membership Tiering Means Increased Access and Choice
Peloton will now offer five distinct Membership tiers, inclusive of today’s three newly launched App Membership Tiers, as well as the existing All Access Membership (for hardware owners) and Guide Membership (for Guide owners). The new App tiers allow beginners and enthusiasts alike to work out with or without equipment – at home, outdoors or at their gym – independently or with instruction. In addition, for the first time, Peloton Row content will be available on the App. Across all App tiers, Peloton Members will have access to expert instruction; the ability to track workouts with the Just Work Out feature; and the fitness industry’s leading music library. The new App tiers allow users to personalize their Peloton experience to suit their daily fitness needs – which, for many, vary on a daily basis:

• Peloton App Free – Designed to supplement a user’s current workout routine or as a taste-test of all Peloton has to offer for a newbie. This tier currently provides more than 50 classes curated across 12 of Peloton’s modalities to enable the user to pair workouts to meet their individual interests, even as those goals change over time. It will also include a rotating set of featured classes that will be refreshed on an ongoing basis. (Free. Zippo. Zilch. Nothing.)
• Peloton App One – Designed for the Member who wants unlimited access to thousands of classes across 9 of Peloton’s 16 modalities, including Strength, Meditation, Outdoor Walking, Yoga, and more as well as all the classes included in the free tier. App One Members can also take up to three equipment-based cardio classes per month (Cycling/Tread/Row). New on-demand and live classes will be offered almost daily as well as access to Peloton’s Challenges, Programs, and Collections. ($12.99 per month, $129 per year)
• Peloton App+ – Designed for the user who wants frictionless, unlimited access to Peloton’s vast library (not including Lanebreak or Scenic classes). This tier includes all of App One’s offerings and unlocks access to thousands of equipment-based cardio classes to take on any indoor bike, treadmill, or rower. This tier also offers exclusive access to classes, featuring the latest specialty content. ($24 per month, $240 per year)

Price changes for existing digital-only members will go into effect on Tuesday, December 5, 2023. For more information please visit our Membership page at: onepeloton.com/membership.                        

New Content Feature: Peloton Gym Builds on Peloton’s Strength Offer
With the launch of Peloton Gym, available across all membership tiers, Peloton gives Members what they need to meet their strength goals anywhere they want to work out. This marks the brand’s first offering in which workouts are written-out, demoed in a supporting video, and designed to be done at the user’s own pace. With this new content feature, Peloton Instructors offer Members a series of floor-based routines, allowing them to time their workout and choose between different strength class types so they can personalize for their specific needs at any time. Much like all App features, Peloton Gym will leverage unparalleled Instructor expertise and Member feedback to develop and add functionality to enrich the Strength modality experience over time.

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Beginning today, the new branding, Peloton App membership tiers, and Peloton Gym feature will roll out in all of Peloton’s five, global markets.

About Peloton

Peloton (NASDAQ: PTON) provides Members with expert instruction, world-class content and the fitness industry’s leading music library to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey.  At home, outdoors, traveling, or at the gym, Peloton offers an immersive and personalized experience [with or without equipment]. Access Peloton content via the Peloton Bike, Bike+, Tread, Guide, Row or the Peloton App, now with multiple membership tiers. Founded in 2012 and headquartered in New York City, Peloton has a highly engaged community of nearly 7 million Members across the US, UK, Canada, Germany, and Australia. For more information, visit www.onepeloton.com.

PRESS CONTACT:

Ben Boyd
press@onepeloton.com

SOURCE Peloton

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The latest episode of Sleeve’s Senior Pickleball Report features an inspiring conversation with Scott and Hilary Brogdon. They share their journey of making a major shift in their lives due to health-related issues and how they discovered Pickleball along the way.

Scott and Hilary had been leading a life of routine until their health issues forced them to take a closer look at their lifestyle. They made a conscious decision to make changes that would lead to a healthier and more fulfilling life. It was during this transition that they discovered Pickleball and they haven’t looked back since.

Throughout the interview, Scott and Hilary share their insights on how Pickleball has positively impacted their health and wellbeing. They talk about the physical benefits of the sport, including improved mobility, flexibility, and cardiovascular health. They also discuss the mental benefits, such as reduced stress and increased social engagement.

One of the key takeaways from the interview is the importance of taking control of your health and making positive changes. Scott and Hilary’s story is a testament to the power of making a major shift in life and the transformative impact it can have on your overall wellbeing.

Their journey also highlights the importance of finding a community that supports and encourages your health goals. Pickleball provided Scott and Hilary with that supportive community, helping them stay motivated and committed.

The latest episode of Sleeve’s Senior Pickleball Report is a must-watch for anyone who’s looking for inspiration to take control of their health and make positive changes. Scott and Hilary’s story is a reminder that it’s never too late to make a major shift in your life and that the benefits of doing so can be truly life-changing.

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Scott and Hilary on Facebook: https://www.facebook.com/scott.v.brogdon?mibextid=LQQJ4d

https://stmdailynews.com/category/sports/sleeves-senior-pickleball/

NEW YORK /PRNewswire/ — In honor of National Fitness Month, Older Adults Technology Services (OATS) from AARP is celebrating its growing community of older adults with a variety of free virtual classes, through its flagship Senior Planet program, aiming to help seniors flip the script on aging, get active, build strength and have fun while doing it. To cap off the month’s activities, Senior Planet will also host a virtual “Meet and Move,” where this year’s Senior Planet Sponsored Athletes will share their inspiring fitness journeys with older adults around the nation.

Now in its fourth year, the Senior Planet Sponsored Athlete Program highlights the remarkable athletic feats that older adults aged 60+ can accomplish – along with the importance of staying active and fit. This year’s Sponsored Athletes participate in weightlifting, pickleball, walking and more. Each Senior Planet Sponsored Athlete challenges outdated stereotypes about aging and fitness, while inspiring their peers to take the initial steps to improve their own health. 

To keep the excitement and activities going throughout the month, Senior Planet will offer a number of health and wellness classes, including Morning Stretch, Fit Fusion Workout, Easy-to-Follow Tai Chi, Stronger Bones, Chair Yoga and Strength and Stability. Older adults across the nation can join free virtual exercise classes online at www.seniorplanet.org.

“We’re passionate about helping older adults get connected and stay active,” said OATS from AARP Executive Director Tom Kamber. “Senior Planet offers a wide range of free classes designed to offer something for everyone, from strength exercises that help build muscle to stretch classes that encourage flexibility. Our goal is to make fitness fun and approachable. In classes, older adults aren’t just building strength and confidence – they’re making friends, too.”

According to AARP, regular exercise could be essential to ensuring older adults maintain healthy and strong lives, from possibly stalling memory loss to helping people live longer. OATS is on a mission to help older adults make that happens with courses and programs that help them thrive in the modern age.

About OATS from AARP

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OATS from AARP helps older adults learn to use and leverage technology to transform their lives and their communities. Through its flagship program, Senior Planet, OATS works closely with older adults to create extraordinary experiences in-person and online. As one of AARP’s charitable affiliates, the mission of OATS from AARP is “to harness the power of technology to change the way we age.” To learn more, visit www.oats.org or follow @OlderAdultsTech on social media.

SOURCE Older Adults Technology Services from AARP