Community
Largest-Ever Survey of Black People in the U.S. Announces Nearly 130,000 People Reached
The second Black Census Project, which will close in October 2023, has already quadrupled in size since 2018
Last Updated on September 7, 2025 by Daily News Staff
ATLANTA /PRNewswire/ — Today, the Black Futures Lab announced that it has reached a historic milestone in the Black Census Project survey, which will conclude in October 2023. With nearly 130,000 responses from across all 50 states gathered to date, this effort already marks the largest survey of Black people conducted in the United States, four times the size of the 2018 Black Census.
“Going into another presidential campaign season, we know that Black communities are still being undercounted and under-engaged,” said Alicia Garza, Founder and Principal of Black Futures Lab, who began designing the Black Census Project after the 2016 election. “It is critical that we engage Black communities early and often. Every day, policy is being made about us, without us. We launched the Black Census to transform that–we take the data from the Black Census and use it to inform a Black agenda that serves as a roadmap for policymakers and politicians on how to best address the needs of Black communities. The Black Census is historic and important—there is still time for you to join us and participate so that your voice can be heard.”
The Black Census Project, launched in 2018, engages communities that are typically under-represented in traditional surveys and policy making. The Black Census Project is collecting findings of Black attitudes and opinions across demographics and geography, including LGB+ communities, trans communities, incarcerated Black people, Black immigrant communities, and Black people in rural areas.
“Now more than ever, it is essential that Black trans people are seen, heard, and counted,” said Aria Sa’id, Founder Emeritus of the Transgender District. “Given all the attacks on trans rights, we know Black trans folks will be the most impacted. While our rights are being taken away and our communities are being targeted, very few people are talking to trans people about what we’re experiencing, and what support we need to live dignified lives. The Black Census does this and gets information from us about our needs and experiences, and what we want to see for our futures. The experiences of Black trans people matter, not just for us, but for all Black communities.”
Once the Black Census closes in October, Black Futures Lab will use the survey to design and release the Black Agenda 2024 in early 2024. The Black Agenda 2024 is a policy roadmap that will inform legislators nationwide of the key priorities of Black communities across America. It also will be used to activate and engage Black voters in advance of elections, encouraging Black communities to stay engaged and wield political power to inform, influence, and impact all institutions and decision-makers who are or should be engaging Black people.
“With the 2024 presidential elections right around the corner, and the first GOP debate kicking off tonight, we know Black votes matter; Black people do too,” said Angela Rye, Principal and CEO of IMPACT Strategies. “In order to be powerful in politics, Black people must curate, shape, and push our own political agenda—a Black agenda–and the Black Census Project equips us to do that. That is why this project is tremendously important.”
Over 30,000 Black people from across the country participated in the first Black Census Project in 2018. The Black Futures Lab used the results to identify pressing legislative and policy priorities, turning the survey into a national, state, and municipal policy platform to guide 2020 Presidential candidates as they devised strategies to earn the support of Black voters.
In 2022 and 2023, Black Futures Lab collaborated with more than 50 Black-led grassroots organizations, over a dozen national media partners, and Black influencers to reach more than 129,000 Black people across the country to date. A majority of respondents (64%) are from the South, 14% are from the Midwest, 13% are from the Northeast, and 10% are from the West. Nearly half (40%) of respondents are ages 60+; a quarter are 50-59, 17% are 40-49, 12% are 30-39, 4% are 25-29, and 4% are 18-24. Initial findings show the top three issues for Black people are:
- Low wages that are not enough to sustain a family: 39%
- Gun violence: 32%
- Schools that fail to prepare children adequately: 32%
“This is the largest survey of Black people in American history—there is nothing else that comes close,” said Michael Harriot, writer and author of Black AF History: The Un-Whitewashed Story of America. “This is a way for people to actually know what Black voters want, and what Black voters are concerned about. It also has historical significance and gives us the ability to dispel myths about Black people with real data.”
Personally identifiable information will not be collected, and all participants can opt into becoming a part of the Black Futures Lab supporter community. Some participants who complete the survey (at BlackCensus.org) will be eligible to receive a $20 gift card.
About the Black Futures Lab
Black Futures Lab works with Black people to transform our communities, building Black political power, and changing the way that power operates—locally, statewide, and nationally. We work to understand the dynamics impacting our communities, we build the capacity of our communities to govern, and we engage and include Black people in the decisions that impact our lives. Our mission is to engage Black communities year-round, using our political strength to stop corporate influences from creeping into public policies, and combining technology and traditional organizing methods to reach Black people anywhere and everywhere we are. blackfutureslab.org
SOURCE Black Futures Lab
5 Ways to Make a Difference in Your Community
(Feature Impact) Communities are strengthened every day by local organizations working to address challenges close to home, whether that’s helping families access food, supporting students, expanding opportunity or providing essential resources to those who need them most. Often operating with limited resources, these organizations are finding practical solutions that make a meaningful difference in neighborhoods and communities across the country.
Many of these efforts happen quietly, powered by people who volunteer their time, share their expertise, donate resources or simply help spread awareness of causes they care about.
For individuals looking to make a difference where they live, community involvement doesn’t have to start with a large commitment. Consider these five options to get involved.
Give Your Time
Giving your time is one of the most direct ways to support organizations serving your community. Whether it’s packing meals, mentoring young people or participating in neighborhood cleanups, volunteering allows people to contribute directly while gaining a deeper understanding of local needs.
Share Your Skills
Nonprofits often need specialized skills in addition to hands-on volunteer support. Communications support, technology expertise, event planning, photography, financial guidance and other professional skills can help organizations expand their reach and strengthen their operations. Contributing the skills you’ve developed can often be just as valuable as donating time or resources.
Tap Into Your Workplace
Many employers offer opportunities to support causes that matter to their employees, such as volunteer programs, community grants or other charitable opportunities.
In communities across the country, local nonprofits can receive support through programs like the PepsiCo Foundation’s Community Impact Awards, where employees can nominate nonprofit organizations in their local communities for grant funding. Since 2022, the program has invested more than $3.7 million into organizations working on issues ranging from food access to education and community development.
“Across North America, there are organizations showing up every day for their communities, often without recognition and with limited resources,” said Monica Bauer, SVP of social impact, PepsiCo and president of the PepsiCo Foundation. “The Community Impact Awards help shine a light on organizations that are creating opportunities, solving local challenges and making a real difference in people’s lives. What makes this program special is that the recognition comes from PepsiCo associates who know these organizations firsthand and have seen their impact up close.”
This year, 100 organizations across the U.S. and Canada received $500,000 total in grants and teamed up with their respective nominating employees for volunteer activities supporting their missions, giving employees another opportunity to engage directly.
Give What You Can
Financial contributions are a valuable way to give back, but they aren’t the only option. Many organizations need non-monetary donations such as school supplies, canned goods, clothing, toys and technology. Before collecting items, check with organizations to learn what is most needed and how contributions can make the greatest impact.
Use Your Voice
One person can make a difference. When that person gets a friend or family member involved, more people can discover and support organizations doing important work. Sharing a nonprofit’s mission on social media, inviting others to volunteer or connecting people with causes you care about can help organizations reach new supporters and expand their impact.
Making a difference doesn’t require doing everything at once. Whether you contribute your time, skills, resources or advocacy, small actions can help make a big impact over time.
Across the U.S., nonprofit organizations are helping improve lives, create opportunities and respond to community needs every day. Their work is a reminder that meaningful change often starts locally with people willing to get involved.
Learn more about how individuals and organizations can help address some of the most pressing needs in their communities by visiting PepsiCo.com/about/social-impact.
SOURCE:
PepsiCo
Community
‘Give Like a Kid Again’ for Real-World Impact This Halloween
Costumes. Candy. Jack-o-lanterns glowing on porches. Halloween is filled with moments that spark children’s imaginations. This Halloween, children and families can “Give Like a Kid Again,” turning imagination into kindness and helping children around the world.
‘Give Like a Kid Again’ for Real-World Impact This Halloween
(Feature Impact)Costumes. Candy. Jack-o-lanterns glowing on porches. Halloween is filled with moments that spark children’s imaginations.
This Halloween, Trick-or-Treat for UNICEF is inviting children and families to “Give Like a Kid Again,” turning imagination into kindness and helping children around the world. For eight decades,the campaign has shown children that even the smallest act of kindness can travel farther than any front porch and shine brighter than any jack-o-lantern. As the longest-running youth engagement campaign in the United States, it has inspired generations of children to discover that when kids help kids, one Halloween tradition can turn into a lifetime of impact.
What started with just $17 in 1950, when a small group of children filled milk cartons with spare change to help children recovering from World War II, has grown into one of America’s most beloved Halloween traditions, raising nearly $200million to help the organization deliver lifesaving support for children around the world. Today, the iconic orange collection box reminds families that small acts of generosity can create lasting change.
“Each Halloween, Trick-or-Treat for UNICEF reminds us that even the smallest acts of generosity can grow into something extraordinary,” said Shelley Diamond, chief marketing officer, UNICEF USA. “For more than 75 years, this campaign has shown generations of children that you are never too young to make a difference and ‘Give Like a Kid Again’ is about passing that belief on to the next generation.”
Beyond supporting programs in more than 190 countries and territories, donations strengthen the organization’s global humanitarian supply network, delivering emergency essentials like therapeutic food, medicine, blankets and safe water to children impacted by conflict, disasters and disease.
- Be a mermaid and help make waves for clean water. Help provide safe water for a child for a year for $5.
- Be a vampire and help scare away preventable diseases. World Polio Day, just a week before Halloween, provides an opportunity to protect 200 children under age 5 from polio with a $43 donation.
- Be a scientist and help uncover lifesaving answers. Provide 25 malaria diagnostic tests for just $8, helping children receive timely treatment.
- Be a teacher and help children write their next chapter. Provide 1,000 pencils to help children put their ideas, lessons and dreams on paper for $30.
- Be a chef and help cook up a healthier future. Over a two-month period, $10 can treat 15 children by providing 450 packets of micronutrient powder.
- Be an astronaut and help a girl reach for the stars. To helpsix girls feel confident in school, $36 can provide reusable menstrual pads.
- Be a snowman and help bundle up a child against the cold. A donation of $50 could provide a child in an emergency setting with winter clothing, including a jacket, hat, scarf, mittens, socks, winter boots, a warm sweater and warm puffball trousers.
- Be a soccer player (or referee) and help kick off playtime. Provide up to four packages of soccer balls for a child-friendly space for $25 to help kids just be kids again.
This October, everyone can “Give Like a Kid Again” through the iconic orange collection box, online fundraising and family-friendly activities. Visit unicefusa.org/TOT2026 to join the tradition and help make a difference for children around the world.
SOURCE:
UNICEF
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Community
PenFed Foundation Raises Over $1.2M for Veterans and Military Families at 23rd Annual Military Heroes Golf Classic
The PenFed Foundation says it raised over $1.2 million for veterans and military families at its 23rd annual Military Heroes Golf Classic.
The PenFed Foundation for Military Heroes said it raised more than $1.2 million to support veterans and military families during its 23rd annual Military Heroes Golf Classic, held Monday, Aug. 31, according to a PRNewswire release. The nonprofit, based in the Washington, D.C. region, focuses on helping veterans transition “from service to success” through programs and grants aimed at military-connected communities.
“We are deeply grateful to our partners and supporters whose generosity and dedication make this event—and the Foundation’s work—possible,” said retired Air Force Lt. Gen. Bradford J. “B.J.” Shwedo, president of the PenFed Foundation, in a statement announcing the fundraising total.
At a dinner held the night before the Golf Classic, PenFed Credit Union President/CEO and PenFed Foundation CEO James Schenck recognized Ed Cody for 25 years of service on the foundation’s board of directors. Cody also serves as chairman of the PenFed Credit Union board and was credited with helping guide initiatives including Defender’s Lodge, the Afghan Rescue and Resettlement Program, the Veteran Entrepreneur Program, and grants supporting wounded, ill, and injured service members.
The foundation said it has provided more than $55 million in financial support to veterans, active-duty service members, and military families since it was founded in 2001. It also noted that PenFed Credit Union covers salaries and administrative costs, allowing more donations to go directly to programs.
What to watch for: How the foundation allocates the new $1.2M across its veteran transition and emergency support programs—and whether it announces new grant rounds tied to entrepreneurship and resettlement work.
SOURCE PenFed Foundation
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