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Lifesum Survey: 90% Say Ultra-Processed Foods Are Engineered to Be Hard to Stop Eating

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A new nationally representative survey from health app Lifesum suggests Americans increasingly view ultra-processed foods (UPFs) as more than a “willpower” issue. The research, based on responses from 2,000 U.S. adults, found 90% believe UPFs are intentionally engineered to be hard to stop eating—while 81% say they’ve personally felt unable to stop once they start.

delicious junk food placed on table. Ultra-Processed Foods
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Ultra-Processed Foods Under Fire: New Data Shows Regret, Loss of Control, and Calls for Regulation

The survey also points to a widespread “control and regret” loop: 67% report they’ve tried and failed to cut back on certain ultra-processed foods, and 80% say they feel regret or frustration after eating them. The findings land as UPFs remain a dominant part of the American diet—federal dietary data indicates more than half of calories consumed in the U.S. come from ultra-processed foods, and high consumption has been linked in multiple studies to higher risks of obesity, type 2 diabetes, and cardiovascular disease.

Lifesum says the data reflects shifting public attitudes toward stronger oversight. In the survey, 81% support clearer warning labels on ultra-processed foods, 59% support restrictions on marketing, and 47% support regulation similar to tobacco or alcohol. The release also cites a recent report from researchers at Harvard University, the University of Michigan, and Duke University arguing that UPFs share similarities with cigarettes—such as engineered reward pathways and marketing designed to drive repeat consumption—strengthening the case for tighter regulation.

What to watch for

  • Labeling momentum: With 81% backing warning labels, expect more debate over front-of-package disclosures and clearer definitions of “ultra-processed.”
  • Marketing restrictions: The 59% support level signals potential policy focus on advertising practices—especially around kids and high-frequency digital targeting.
  • Regulation framing shift: The 47% support for tobacco-style rules suggests UPFs may increasingly be discussed as a public health and consumer protection issue, not just nutrition advice.
  • Scientific scrutiny vs. industry response: As more researchers compare UPFs to cigarettes, watch for counter-messaging from food manufacturers and lobbying around how UPFs are categorized.
  • Consumer behavior tools: Demand may grow for evidence-based guidance and tracking tools (apps, labeling systems, education campaigns) that help people reduce UPF intake without relying solely on self-control.

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Child Health

How One Sweet Fruit Packs a Powerful Nutritional Punch

As conversations around nutrient-dense eating continue to grow, fresh fruit has become one of the simplest ways to add naturally occurring vitamins and minerals to everyday routines. One easy place to start is this Nut Butter and Kiwifruit Toast, which combines wholesome ingredients with the sweet tropical flavor of kiwifruit (sweet fruit) for a satisfying breakfast, snack or light meal.

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How One Sweet Fruit Packs a Powerful Nutritional Punch

How One Sweet Fruit Packs a Powerful Nutritional Punch

(Feature Impact) Consumers today are looking for foods that do more than simply taste good; they want foods that deliver nutrition in every bite. As conversations around nutrient-dense eating continue to grow, fresh fruit has become one of the simplest ways to add naturally occurring vitamins and minerals to everyday routines.

Kiwifruit is a standout example. According to the International Fresh Produce Association, kiwifruit climbed to No. 14 among the nation’s top-selling fresh fruits with household purchasing increasing 20%. What’s more, it’s now the fastest-growing fruit in the fruit bowl as more shoppers discover its unique combination of exceptional nutrition and naturally sweet flavor.

That success story has been more than a century in the making.

From Ancient Origins to Modern Favorite

Although many people associate kiwifruit with New Zealand, its story began in China’s Yangtze River Valley. In 1904, New Zealand educator Isabel Fraser returned home from China with green kiwifruit seeds, which she passed along to horticulturist Alexander Allison. Over the following decades, growers cultivated and refined the fruit, helping establish New Zealand as the world’s leading kiwifruit producer.

By the 1990s, years of natural breeding and cross-pollination led to the development of the first commercially successful yellow-fleshed kiwifruit, offering consumers a sweeter flavor and vibrant golden flesh. When a devastating vine disease threatened orchards worldwide in 2010, continued breeding innovation led to the development of Zespri SunGold Kiwifruit – a resilient variety with smooth skin, juicy golden flesh and a tropical-sweet flavor that helped revitalize the category.

Jam-Packed With Nutrition

Today, kiwifruit is recognized as one of the most nutrient-dense fruits available, making it an easy choice for people looking to get more nutritional value from the foods they eat. They provide more than 10 vitamins and minerals in every serving, including vitamin C to contribute to the normal function of the immune system, folate to support healthy cell growth and development and vitamin E to help protect cells from everyday damage.

“When people think about eating healthier, they often assume it has to be complicated,” registered dietitian Nisha Melvani said. “I encourage people to start with simple, whole foods that naturally deliver a variety of nutrients. Zespri SunGold Kiwifruit is an easy choice because it provides more than 10 vitamins and minerals, including 100% of your daily vitamin C needs, in one delicious fruit that fits seamlessly into breakfast, snacks or even dessert.”

From Orchard to Everyday Favorite

As more consumers embrace whole foods over complicated nutrition trends, kiwis are finding their way into everyday routines – and pop culture. Creators including Emma Chamberlain and musician Josh Conway have highlighted the fruit as part of their daily snacking habits, while “Good Housekeeping” featured golden kiwifruit in its 2025 Best Produce Snacks of the Year, highlighting its naturally sweet flavor, juicy texture and broad appeal.

Whether enjoyed on its own, added to smoothies, layered onto yogurt or incorporated into savory dishes, kiwifruit offers a simple, delicious way to enjoy more nutrition throughout the day. One easy place to start is this Nut Butter and Kiwifruit Toast, which combines wholesome ingredients with the sweet tropical flavor of Zespri SunGold Kiwifruit for a satisfying breakfast, snack or light meal.

Discover more fresh recipes, nutrition insights and delicious ways to enjoy kiwifruit at Zespri.com and see why one of today’s fastest-growing fruits is earning a permanent place in more fruit bowls.

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Nut Butter and Kiwifruit Toast

Nut Butter:

  • 1       cup roasted nuts (almonds, cashews, hazelnuts or pecans)
  • sunflower oil
  • 1/4    teaspoon salt
  • 1       tablespoon seeds (chia, sunflower or hemp)
  1. To make nut butter: In food processor, blend nuts at high speed until finely ground. Scrape sides of blender. Add few drizzles of sunflower oil, salt and seeds; blend until creamy. Transfer to jar and store up to 1 week in refrigerator.
  2. Spread nut butter onto toasted bread and top with slices of kiwi.
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Zespri

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recipes

Host a Hall of Fame Homegate

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(Family Features) From kickoff to the final whistle, taking your game day party to the next level starts with serving an all-star lineup of menu items. From starting-caliber appetizers to MVP-level main courses and a supporting cast of side dishes, dips like salsa and hummus can play the role of superstar when it comes to serving up game day grub.

One of the benefits of cheering on your favorite teams from the couch and bringing the tailgate to your literal home field is the availability of appliances you may not otherwise have access to at the stadium like the oven or air fryer. However, that doesn’t mean missing out on the action and being sidelined in the kitchen all game or that these recipes won’t travel to a tailgate.

With a flavor-packed, vibrant recipe, the lineup of Fresh Cravings Salsa offers a homemade-tasting alternative to softer, duller blends of jarred salsa. Made with high-quality ingredients like vine-ripened tomatoes, crisp vegetables, zesty peppers and spices, the salsas make a perfect addition to these recipes from celebrity chef and entertainer George Duran, author of “Take This Dish and Twist It” and host of Food Network’s “Ham on the Street” and TLC’s “Ultimate Cake Off.”

Kickoff your menu with an app like these Jalapeno Bacon and Salsa Biscuit Bites that meld together traditional tailgate tastes. Then put a Tex-Mex twist on a traditional favorite with this Enchilada Lasagna, perfect for feeding a crowd of hungry fans.

To round out the playbook, this Layered Mediterranean Hummus Salad can make for an accompaniment to a variety of main courses. The cucumbers, olives, cherry tomatoes and other veggies are balanced by the savory taste of Fresh Cravings Hummus. Made with a short list of high-quality ingredients like chickpeas, tahini and Chilean extra-virgin olive oil, it has a smooth, creamy mouthfeel.

Find more game-winning recipes made for homegating and tailgating at FreshCravings.com.

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Layered Mediterranean Hummus Salad

Recipe courtesy of chef George Duran
Servings: 4-6

  • 2          containers (10 ounces each) Fresh Cravings Hummus, any flavor
  • 1          cup sliced cucumbers
  • 1/2       cup Kalamata olives, seeded and roughly chopped
  • 1/2       cup canned garbanzo beans, drained
  • 1/4       cup crumbled feta cheese
  • 3/4       cup cherry tomatoes, quartered
  • 1/4       red onion, finely chopped
  • 2          tablespoons finely chopped fresh parsley
  • 1/2       lemon, juice only
  • extra-virgin olive oil
  • zaatar, for sprinkling (optional)
  • pita bread or tortilla chips
  1. On bottom of large, flat serving dish or platter, use spoon to evenly spread hummus.
  2. Layer cucumbers, olives, garbanzo beans, feta cheese, cherry tomatoes, red onion and parsley throughout hummus. Squeeze lemon juice over top.
  3. Drizzle with olive oil and sprinkle with Zaatar, if desired.  Serve immediately with pita bread or tortilla chips.
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Enchilada Lasagna

Recipe courtesy of chef George Duran
Servings: 4-6

  • 2          tablespoons olive oil
  • 1          large onion, chopped (1 cup)
  • 1          deli roasted chicken, skin and bones removed, shredded
  • 2          tablespoons taco seasoning
  • 1          cup chicken stock or broth
  • 8          ounces cream cheese, at room temperature
  • 2          cups shredded Tex-Mex cheese blend
  • 16        ounces Fresh Cravings Chunky Salsa, plus additional for serving
  • 1          cup fresh cilantro, chopped
  • nonstick cooking spray
  • 6          flour tortillas (9 inches each)
  • 1          cup tortilla chips, crushed
  • 1          cup shredded cheddar cheese
  1. Preheat oven to 350 F.
  2. In large skillet over medium-high heat, add olive oil. Add onions and cook until soft and translucent, 4-5 minutes.
  3. Add shredded chicken and stir in taco seasoning. Add chicken broth and bring to simmer, about 5 minutes.
  4. Add cream cheese, Tex-Mex cheese, salsa and cilantro. Stir until cream cheese is melted and simmer 3-4 minutes until slightly thickened.
  5. Spray square baking dish with nonstick cooking spray. Place two tortillas in bottom of pan, folding over or trimming sides of tortillas to fit.
  6. Spoon half chicken mixture over tortillas. Repeat then place remaining tortillas over top. Mix crushed tortilla chips with cheddar cheese and sprinkle over top. Bake 30 minutes, or until lasagna is bubbling and lightly browned.
  7. Let stand 10 minutes then top with additional salsa before serving.
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Jalapeno Bacon and Salsa Biscuit Bites

Recipe courtesy of chef George Duran
Yield: 16 biscuit bites

  • 1          tube biscuit dough (8 biscuits total)
  • 7          ounces grated mozzarella cheese
  • 1/4       cup jarred jalapenos, chopped
  • 8          slices cooked bacon, chopped
  • 1          cup Fresh Cravings Restaurant Style Salsa
  • nonstick cooking spray
  1. Preheat air fryer to 350-360 F.
  2. Divide each biscuit in half by pulling apart in centers. Use hands to flatten each biscuit into circles. Set aside.
  3. In bowl, mix mozzarella cheese with chopped jalapenos, bacon and salsa.
  4. Add heaping spoonful into each flattened biscuit and pinch each together tightly to form balls. Top each with small amount of salsa mixture.
  5. Spray nonstick cooking spray in air fryer and, working in batches, cook biscuit bites 6-9 minutes until golden brown.
  6. Serve warm.
  7. Note: If air fryer access is unavailable, biscuit bites can be baked 8-10 minutes at 400 F in oven, or until golden brown.

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SOURCE:
Fresh Cravings

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Food and Beverage

Solve Your Cookout Crunch

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cookout

(Family Features) If you’re in a tight spot for a last-minute potluck barbecue, don’t just throw together any salad. This Queso Cheese Corn Salad features a zesty homemade dressing and a salad base with a bit of heat (if you dare). Discover more cookout recipes by visiting Culinary.net.

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Queso Cheese Corn Salad

Recipe courtesy of “Cookin’ Savvy
Servings: 4-6

Dressing:

  • 2          limes, juice only
  • 1/4       cup mayo
  • 1          pinch salt
  • 1          tablespoon sugar
  • 2          cans whole corn, drained
  • 1          cup chopped bell pepper
  • 1/4       cup chopped red onion (optional)
  • 1          hot pepper (optional)
  • 1          cup shredded queso cheese
  • freshly chopped cilantro, for garnish
  1. To make dressing: In bowl, mix lime juice, mayo, salt and sugar.
  2. In separate large bowl, mix corn; bell pepper; onion, if desired; hot pepper, if desired; and queso cheese.
  3. Pour dressing over corn mixture and mix well. Top with cilantro.

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SOURCE:
Culinary.net

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