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MAJOR LEAGUE PICKLEBALL ANNOUNCES AUSTIN-BASED DULCE VIDA TEQUILA AS OFFICIAL TEQUILA SPONSOR FOR THE 2023 AND 2024 SEASONS

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Dulce Vida, tequila pure and simple, will begin serving as the exclusive tequila brand at all MLP events starting with MLP Daytona Beach from March 23-26

AUSTIN, Texas /PRNewswire/ — Today, Major League Pickleball (MLP) announced a multi-year partnership with award-winning tequila brand, Dulce Vida. As the first-ever tequila sponsor of MLP, Dulce Vida will be the official and exclusive tequila on-site at all MLP events through the 2024 season, giving pickleball fans the opportunity to sample and learn about Dulce Vida’s wide variety of tequilas.

My project 1 Teq

“We take pride in partnering with brands that value the impact pickleball has on people’s lives and the communities they live in,” said Brian Levine, Interim CEO of MLP. “We’ve been deliberate about bringing aboard partners who will elevate the experience at our events and who are passionate about growing the game of pickleball. Dulce Vida checks both of these boxes and we couldn’t be more excited to have them as a partner through the 2024 season.”

“Dulce Vida is excited to be the official tequila of Major League Pickleball. As one of the fastest growing tequilas in the country, it only makes sense to partner with the fastest growing sport in the US,” said Eric Dopkins, CEO and Founder of Milestone Brands. “In addition, Dulce Vida Tequila and Major League Pickleball share the same adventurous and fun-loving consumer. Dulce Vida is an approachable brand for everyone, and pickleball is a sport everyone can participate in! This partnership truly brings fun to everyone on and off the court.”

The addition of Dulce Vida brings the sponsor total to 12 for the MLP 2023 season, with Dulce Vida the first official spirits partner of MLP. Each corporate partner will have a presence at all MLP events, including signage, product displays and fan engagement activations.

About Major League Pickleball
Major League Pickleball (MLP) is the premier team league and the standard-bearer for the fastest-growing sport in the United States. MLP is committed to perpetuating the sport’s larger role in society and permeating every facet of pickleball’s business, marketing, and community relations. With iconic team owners, a co-ed team format, an innovative draft, easy to understand scoring, groundbreaking broadcast quality, and the highest prize money events in pro pickleball, MLP’s goal is to elevate and grow the sport in everything it does. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on Facebook, Twitter, Instagram, TikTok and YouTube.

About Dulce Vida Tequila
Dulce Vida is tequila, pure and simple. With a core range of tequilas made with 100% Blue Weber agave and USDA-certified organic, the premium spirits brand was founded in Austin, Texas in 2009 and is produced in Jalisco, Mexico in the village of San Ignacio Cerro Gordo at Campanario (NOM 1443). Sustainability and attention to detail are inherent at every step, from harvest through distillation and aging. The expansive portfolio includes a core range of Blanco, Reposado and Añejo tequila – produced at both 80 proof and 100 proof – plus a 100-Proof Extra Añejo. Dulce Vida is also recognized for their flavor infused tequilas, made with real fruit including Pineapple Jalapeño, Lime and Grapefruit. Additionally, Dulce Vida offers ready-to-drink cocktails including Paloma, Margarita and Watermelon Margarita varieties. Please visit https://www.dulcevidaspirits.com/ for more information.

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SOURCE Dulce Vida Tequila

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Senior Pickleball Report

Sleeves Tells Us The Best Way to Begin a Pickleball Point!

The Senior Pickleball Report emphasizes the importance of preparation for consistent performance in pickleball. It offers resources and updates for the senior pickleball community.

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Our latest episode of the Senior Pickleball Report

To gain consistency we must look at what we do and how we prepare prior to a point being played.

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Senior Pickleball Report

Fifty Dollar D.I.Y. Pickleball Court?

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The latest chapter of the Senior Pickleball Report presented to you by Mike Sleeves Sliwa…

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Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game.

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Unmasking the Deception: The $300 Million Fraud Case Surrounding Arizona Athletic Grounds

Randy and Chad Miller face serious fraud charges after allegedly defrauding investors out of $300 million in their failed sports complex, revealing a cautionary tale for investors.

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1 month ago

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April 14, 2025

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A huge sports facility illuminated by the light of sunset. Created by AI

In a tale that intertwines ambition with deceit, the shocking story of Randy and Chad Miller, the father-son duo behind what was once touted as the largest sports and entertainment complex in the United States, has taken a dark turn. Opening the sprawling Bell Bank Park—which boasts an impressive 194 fields and courts—in East Mesa just three years ago, the Millers had big dreams. But now, they find themselves embroiled in a federal indictment that claims they defrauded investors out of nearly $300 million.

A Grand Vision Becomes a Nightmare

The original vision for the sports complex, which has since been rebranded as Arizona Athletic Grounds, was ambitious. Randy Miller, the mastermind behind the project, had long dreamed of creating a hub for sports and entertainment that would attract families, athletes, and fans from across the nation. After years of planning and investment, the facility finally opened its doors, seemingly fulfilling a lifelong dream.

However, dreams of grandeur have turned into a nightmare, as the Millers face serious allegations of using the facility as a front for an elaborate fraud scheme. With the company declaring bankruptcy in 2023—reporting debts of a staggering $366 million—investors and stakeholders are left reeling.

The Allegations: A Web of Fraud and Deceit

According to the federal indictment, Randy and Chad Miller allegedly enriched themselves at the expense of investors, using funds raised from municipal bonds for personal luxuries rather than for the intended purpose of constructing and operating the sports complex. The FBI claims they employed fraudulent documents and misrepresented the financial viability of the project to lure in unsuspecting investors.

From lavish purchases of luxury vehicles to alleged misappropriation of funds for personal expenses, their actions paint a picture of greed and entitlement. Not only did the Millers reportedly pay themselves significantly beyond disclosed salaries, but they also misled investors with false financial projections and forged documentation purporting to show interest from customers.

A Cautionary Tale for Investors

This case serves as a cautionary tale about the complexities of investing in large-scale projects. The Millers poured their aspirations into the Arizona Athletic Grounds but masked disappointing financial realities with misleading projections and falsified documents. The initial feasibility study performed in 2016 indicated the project would generate significantly lower revenues than anticipated—a warning sign that went ignored in pursuit of ambition.

In a staggering twist, the project opened to a far cry from its projected success, generating less than $28 million in its first year compared to the nearly $96 million touted to investors. With bankruptcy filings showing that investors recouped a paltry sum of less than $2.5 million from their $284 million investment, many are left to ponder how their trust could be so easily manipulated.

Legal Ramifications and Future Implications

As the case unfolds, Randy and Chad Miller are facing severe legal consequences, including charges for wire fraud, securities fraud, and aggravated identity theft. If convicted, they could spend decades in prison, a sobering reality for the once-celebrated entrepreneurs. The U.S. Securities and Exchange Commission is also pursuing parallel action, further complicating matters for the Millers.

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This incident not only reflects the pitfalls that entrepreneurs can face but also highlights the responsibilities of investors to conduct thorough due diligence before committing funds to any venture. The tale of the Millers serves as a stark reminder of the importance of integrity, transparency, and community trust in business practices.

Conclusion

As this saga continues to unfold, the story of the Arizona Athletic Grounds serves as a reflection on ambition gone awry. It’s a stark reminder that behind every grand vision lies the essential need for honesty and ethical conduct. The community of East Mesa, once hopeful for a thriving sports destination, now faces the challenge of moving forward, learning from the past, and rebuilding trust in local business ventures. We can only hope that the lessons from this cautionary tale resonate not just within the realm of sports and entertainment but across all industries that forge the backbone of our economy.

Related link:

https://www.themesatribune.com/news/300m-mesa-sports-park-fraud-alleged/article_44c8a2cb-900d-42c7-a737-2e5a03c5ee88.html

Get the latest updates and information on the rapidly growing sport of pickleball, which is specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game.

https://sleeves-spr.com/

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