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Senior Pickleball Report

Major League Pickleball (MLP) and DUPR partner with Life Time in Strategic Alliance to Elevate Fastest-Growing Sport

Nearly five million people are now playing pickleball according to the latest data from the Sports and Fitness Industry Association and today, Major League Pickleball (MLP) and DUPR (Dynamic Universal Pickleball Rating) announced a strategic alliance with Life Time (NYSE: LTH) to continue elevating the sport through hosting tournaments and events at iconic Life Time locations, adopting the DUPR official rating system across all Life Time clubs

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CHANHASSEN, Minn. /PRNewswire/ — Nearly five million people are now playing pickleball according to the latest data from the Sports and Fitness Industry Association and today, Major League Pickleball (MLP) and DUPR (Dynamic Universal Pickleball Rating) announced a strategic alliance with Life Time (NYSE: LTH) to continue elevating the sport through hosting tournaments and events at iconic Life Time locations, adopting the DUPR official rating system across all Life Time clubs, partnering on improved technology and offering shared marketing support.

Major League Pickleball (MLP) and DUPR partner with Life Time in Strategic Alliance to Elevate Fastest-Growing Sport

“This is an exciting time for all of us involved in making pickleball a sport that everyone chooses to play – whether competitively, for fun, for physical and mental health, to be a part of a welcoming community or all the above. I’ve never seen a sport so unifying,” said Life Time Founder, Chairman and CEO Bahram Akradi. “Through this strategic alliance among our organizations, we will take pickleball to the next level through elevated events, experiences, ratings and execution with one standard in mind – being the best. We are thrilled to be working with MLP and DUPR.”

As a part of the partnership, Life Time will adopt the DUPR rating system and technology across all of its pickleball programming, making the sport even more accessible by creating even playing fields and providing best-in-class technology to run events. MLP will also be bringing at least two of its marquee team-based events to Life Time locations in 2023.

MLP has made news in recent months with its roster of new team owners including iconic professional athletes, serial entrepreneurs, best-selling authors and speakers, billionaire investors and more. As the 2023 season gets underway, the league will grow to 16 teams, double its events from three to six and surpass the $2M mark in player prize money and payouts. 

“We could not be more excited to create this strategic alliance with Life Time,” said MLP and DUPR Founder Steve Kuhn. “Life Time owns and operates the most pickleball courts of any company in the U.S., located within the most beautiful athletic country clubs in prime locations creating the perfect environment to host MLP events. Additionally, aligning with DUPR to provide the most accurate global rating system will provide immense benefit to players, regardless of which Life Time club they’re playing at across the country. Together we’ll see the sport continue to explode in growth as we aim to hit our goal of 40 million players by 2030.”

Further details of the deal were not disclosed. For more information visit: MLPLife Time and DUPR.

Multi-media assets of pickleball at Life Time can be found here.

About Major League Pickleball
Major League Pickleball (MLP) is the first of its kind professional team league and the standard-bearer for the fastest-growing sport in the United States. Led by Founder & CEO Steve Kuhn, MLP is committed to perpetuating the sport’s larger role in society and permeating every facet of pickleball’s business, marketing, and community relations. With iconic team owners, a co-ed team format, an innovative draft, easy to understand scoring, groundbreaking broadcast quality, and the highest prize money events in pro pickleball, MLP’s goal is to elevate and grow the sport in everything it does. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on FacebookTwitterInstagramTikTok, and YouTube.

About DUPR
DUPR (Dynamic Universal Pickleball Rating) is the most accurate and only global pickleball rating system trusted by the world’s premier Pickleball clubs, tours, and professionals. All players, regardless of their age, gender, location, or skill, are rated on the same scale between 2.00-8.00 based on their match results. DUPR is free and anyone can have a rating.

SOURCE Life Time Inc.

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Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve's Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt.

Sports

Professional Pickleball welcomes Golf Legend Adam Scott as Team Owner

Former World No. 1 golfer Adam Scott Acquires Ownership of Gold Coast Glory in Major League Pickleball Australia

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SYDNEY /PRNewswire/ — PPA Tour Australia (PPAA) and Major League Pickleball Australia (MLPA) is excited to announce the addition of former World No. 1 golfer Adam Scott as the new team owner of the Gold Coast Glory. Scott joins a list of distinguished team owners, including cricket legend Steve Smith, basketball star Patty Mills, and five-time Olympian Nat Cook, in supporting and promoting professional pickleball in Australia.

“I’m honored to join Major League Pickleball Australia as a team owner to support the Gold Coast Glory and help grow this fantastic sport,” said Adam Scott. “Being part of this community alongside other esteemed athletes and icons is incredibly exciting.”

The Gold Coast Glory, is also proud to announce its new team sponsor, Lilly’s Active, as a major sponsor and the official lifestyle meals partner of the Tour and League.

“We’re so excited to support this incredible sport and its athletes as we launch our new range of sports and active lifestyle meals for all ages,” said Cara Aprile, founder of Lilly’s Active. “Our partnership with the Gold Coast Glory is a perfect match, reflecting our commitment to promoting health, wellness, and high performance.”

MLPA is also thrilled to announce the upcoming Brisbane Championships event, which will feature record prize money for the sport in the Asia-Pacific region, exceeding $130,000. This milestone event highlights the growing enthusiasm and competitive spirit within the sport.

In addition, MLPA is pleased to launch the application process for Season Two of its competition, inviting players to apply to be part of the expanding league and teams. The new season promises more thrilling matches and community involvement, continuing to elevate pickleball’s profile in the region.

For ticket details, event itinerary, and partnership opportunities, please visit our website.

About Major League Pickleball Australia and PPA Tour Australia: 

PPA Tour Australia (formally Pacific Pickleball) is the official Professional Pickleball League of Australia featuring the top players, highest prize money, and best events across Australia, New Zealand, and Asia. PPA Tour Australia offers two formats for athletes including Major League Pickleball Australia’s (MLP Australia’s) Pro Teams Format, and PPA Pro Tour Format for both Open, Futures, and Masters Athletes, in partnership with Pickleball Australia Association (PAA). PPA Tour Australia aims to grow the total number of Pickleball players in APAC to 1 Million in 2032 by promoting the sport through world-class events, professional pathways for top players, dedicated pickleball venues, and strong partnerships at international, national and grassroots levels; on a journey to bring Pickleball to all.

SOURCE Pacific Pickleball


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Sports

Tyson McGuffin Joins the Pickleball Superstore Team

Tyson McGuffin, known as ‘The Most Electrifying Man in Sports’, has joined Pickleball Superstore as an ambassador.

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TUSTIN, Calif. /PRNewswire/ — Tyson McGuffin (AKA: ‘The Most Electrifying Man in Sports’) triple crown winner and one of the most decorated professional pickleball players in the world, joins Pickleball Superstore, a large-scale e-commerce platform that inventories and distributes nearly 2,000 pickleball related SKUs, as an ambassador of Pickleball Superstore throughout the globe.

“We are more than thrilled to have Tyson as a partner in Pickleballsuperstore.com. Pickleball Superstore’s core beliefs of ‘Community Owned – Community Focused’, align perfectly with Tyson, not only as a professional athlete, but also as a Dad, teacher and a true ambassador of the sport of pickleball.” states Pat Rolfes, Chairman/Co-Founder of Pickleball Superstore, Inc.

“My wife Meg & I are excited to be part of Pickleball Superstore. From top to bottom the leadership at Pickleball Superstore have the vision, expertise and character we want to align ourselves with.” states Tyson McGuffin.

“It’s exciting to have Tyson and Meg join us in building Pickleball Superstore. And since we already have distribution partnerships with some of Tyson’s sponsors, it just seemed natural to have the McGuffin’s join the Pickleball Superstore family.” said Steve Raack, CEO/Co-Founder of Pickleball Superstore, Inc.

CONTACT: info@pickleballsuperstore.com

SOURCE Pickleball Superstore, Inc.

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Foodie News

SAVANNAH BUFFETT NAMED GODMOTHER OF MARGARITAVILLE AT SEA ISLANDER

Daughter of Late Jimmy Buffett To Join Christening Ceremony in June

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TAMPA, Fla., May 15, 2024 /PRNewswire/ — Margaritaville at Sea has named Savannah Buffett, daughter of the late singer, songwriter, best-selling author, and sailor Jimmy Buffett, as Godmother of its newest ship, Margaritaville at Sea Islander. Debuting in June, the inaugural sailing will take place June 14 on a 4-night itinerary from Port Tampa Bay, featuring a stop in Cozumel, Mexico and two fun-filled sea days.

The daughter of the late Jimmy Buffett will be joining the christening ceremony in June.
Savannah Buffett (Photo Credit: Christopher Wray-McCann)

“I’m beyond excited to be named Godmother of Margaritaville at Sea Islander and look forward to rendering the right concoction of love and luck so she may plow the seas amidst smooth, untroubled waters in search of that one particular harbor,” exclaimed Savannah Buffett.  “As a descendent of captains and boat builders, I accept this honor in tribute to the legacy of my seafaring ancestors. Cheers to many a lovely cruise!”

Savannah spent much of her childhood traveling on seaplanes, sailboats, and tour buses with her father. Raised amidst the rhythm of the waves and the allure of sandy shores, Savannah’s childhood was immersed in maritime culture.

From acting and literature to music history and photography, she delved into a myriad of disciplines, drawing inspiration from her father’s diverse range of talents. Throughout her career, she’s worn numerous hats, serving as a creative and musical consultant, hosting her own radio show on SiriusXM’s Radio Margaritaville, and co-authoring two children’s books with her father, “Jolly Mon” and “Trouble Dolls.” Amidst her array of achievements and passion for discovery, Savannah holds her lifelong bond with her father as her most beloved treasure.

“Jimmy would be thrilled that Savannah is the Godmother of the Islander,” noted John Cohlan, CEO of Margaritaville Holdings and Buffett’s partner of 28 years. “With his eldest daughter holding this honor, the christening of the Islander will be a very, very special day for all of us.”

With four to seven-night cruises to Key West, Cozumel, and Progreso, Margaritaville at Sea Islander will span 12 passenger decks accommodating 2,650 passengers. The more than 250,000 guests who have sailed aboard the Palm Beach-based Margaritaville at Sea Paradise will find several familiar favorites, including Paradise Pickleball at Sea, Frank and Lola’s Pizzeria, and Cheeseburger in Paradise as well as unforgettable new spaces and experiences to explore like the world’s only three-story LandShark Bar, Mexican Cutie Cantina, a Margaritaville-inspired cornhole and mini-golf course, and new family-friendly spaces like the Caribbean Amphibian Play Pad and Slide.

“We are honored to have Savannah as the Godmother of the Islander as she embodies the lifestyle Jimmy was passionate about: life on the water, great food, entertainment, and everything our guests have come to enjoy while vacationing with Margaritaville at Sea,” shared Christopher Ivy, CEO of Margaritaville at Sea.

Currently finalizing an extensive transformation, Margaritaville at Sea has redesigned all 1,105 staterooms with all new furnishings and custom styling reminiscent of the sand, sea, and sky. With more than 700 Breezy Balcony staterooms, Grand Terrace Suites, luxurious Corner Suites, and ultra-exclusive Signature Grand Suites, couples, families, and friends alike can chase the sunset from their spacious balconies with endless gulf breezes.

Guests can visit MargaritavilleatSea.com for more information and reservations. Stay up to date with ship offers, special events, and more by following Margaritaville at Sea on Facebook and Instagram.

About Margaritaville at Sea 
Margaritaville at Sea brings Margaritaville’s iconic hospitality to the open ocean for a one-of-a-kind offshore vacation experience. The cruise line’s maiden vessel, the Margaritaville at Sea Paradise, offers easy-breezy getaways from Palm Beach to Grand Bahama Island, while the new flagship vessel, the Margaritaville at Sea Islander, will set sail June 2024 out of Port Tampa Bay on four- and five-night adventures to Key West and Mexico and six- and seven-night voyages in 2025 to island hot spots of Belize, Jamaica and Grand Cayman. Guests aboard Margaritaville at Sea can relax and unwind in comfort, featuring a range of fully redesigned suites, and balcony, ocean view and interior staterooms dressed in nautical details and colors inspired by the sea, sand, and sky. The ships also feature numerous inclusive and specialty dining restaurants centered around chef-crafted, island-inspired cuisine, uniquely themed bars and lounges that provide non-stop live entertainment paired with premium cocktails, kids’ clubs and arcades, the action-packed Margaritaville Casino, the St. Somewhere Spa & Salon, multiple pools, hot tubs, and plenty of quiet spaces to soak up the Caribbean sun. Sail away to an island state of mind at MargaritavilleAtSea.com.

SOURCE Margaritaville at Sea


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