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Senior Pickleball Report

Major League Pickleball (MLP) and DUPR partner with Life Time in Strategic Alliance to Elevate Fastest-Growing Sport

Nearly five million people are now playing pickleball according to the latest data from the Sports and Fitness Industry Association and today, Major League Pickleball (MLP) and DUPR (Dynamic Universal Pickleball Rating) announced a strategic alliance with Life Time (NYSE: LTH) to continue elevating the sport through hosting tournaments and events at iconic Life Time locations, adopting the DUPR official rating system across all Life Time clubs

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CHANHASSEN, Minn. /PRNewswire/ — Nearly five million people are now playing pickleball according to the latest data from the Sports and Fitness Industry Association and today, Major League Pickleball (MLP) and DUPR (Dynamic Universal Pickleball Rating) announced a strategic alliance with Life Time (NYSE: LTH) to continue elevating the sport through hosting tournaments and events at iconic Life Time locations, adopting the DUPR official rating system across all Life Time clubs, partnering on improved technology and offering shared marketing support.

Major League Pickleball (MLP) and DUPR partner with Life Time in Strategic Alliance to Elevate Fastest-Growing Sport

“This is an exciting time for all of us involved in making pickleball a sport that everyone chooses to play – whether competitively, for fun, for physical and mental health, to be a part of a welcoming community or all the above. I’ve never seen a sport so unifying,” said Life Time Founder, Chairman and CEO Bahram Akradi. “Through this strategic alliance among our organizations, we will take pickleball to the next level through elevated events, experiences, ratings and execution with one standard in mind – being the best. We are thrilled to be working with MLP and DUPR.”

As a part of the partnership, Life Time will adopt the DUPR rating system and technology across all of its pickleball programming, making the sport even more accessible by creating even playing fields and providing best-in-class technology to run events. MLP will also be bringing at least two of its marquee team-based events to Life Time locations in 2023.

MLP has made news in recent months with its roster of new team owners including iconic professional athletes, serial entrepreneurs, best-selling authors and speakers, billionaire investors and more. As the 2023 season gets underway, the league will grow to 16 teams, double its events from three to six and surpass the $2M mark in player prize money and payouts. 

“We could not be more excited to create this strategic alliance with Life Time,” said MLP and DUPR Founder Steve Kuhn. “Life Time owns and operates the most pickleball courts of any company in the U.S., located within the most beautiful athletic country clubs in prime locations creating the perfect environment to host MLP events. Additionally, aligning with DUPR to provide the most accurate global rating system will provide immense benefit to players, regardless of which Life Time club they’re playing at across the country. Together we’ll see the sport continue to explode in growth as we aim to hit our goal of 40 million players by 2030.”

Further details of the deal were not disclosed. For more information visit: MLPLife Time and DUPR.

Multi-media assets of pickleball at Life Time can be found here.

About Major League Pickleball
Major League Pickleball (MLP) is the first of its kind professional team league and the standard-bearer for the fastest-growing sport in the United States. Led by Founder & CEO Steve Kuhn, MLP is committed to perpetuating the sport’s larger role in society and permeating every facet of pickleball’s business, marketing, and community relations. With iconic team owners, a co-ed team format, an innovative draft, easy to understand scoring, groundbreaking broadcast quality, and the highest prize money events in pro pickleball, MLP’s goal is to elevate and grow the sport in everything it does. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on FacebookTwitterInstagramTikTok, and YouTube.

About DUPR
DUPR (Dynamic Universal Pickleball Rating) is the most accurate and only global pickleball rating system trusted by the world’s premier Pickleball clubs, tours, and professionals. All players, regardless of their age, gender, location, or skill, are rated on the same scale between 2.00-8.00 based on their match results. DUPR is free and anyone can have a rating.

SOURCE Life Time Inc.

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Pickleball Kingdom Announces Exciting Expansion into Pennsylvania

Pickleball Kingdom’s expansion into Pennsylvania is poised to set a new benchmark in the sport’s community

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PHILADELPHIA, Feb. 22, 2024 /PRNewswire/ — Pickleball Kingdom, a premier name in the rapidly growing sport of pickleball, is thrilled to announce its expansion into Pennsylvania. This strategic move marks a significant milestone in the company’s mission to promote the joy and community spirit of pickleball across the nation. Spearheaded by New Jersey Area Representative, Sam Sood, this expansion aims not only to introduce the sport to a broader audience but also to offer lucrative business opportunities to passionate entrepreneurs in the region.


Pickleball Kingdom Founder and CEO, Ace Rodrigues, explained, “Pennsylvania is such a great state. Our priority of developing it can be measured by the resources we’re committing to the State of Brotherly Love.”

Recognizing the untapped potential in Pennsylvania, Pickleball Kingdom is eager to replicate its success from New Jersey and other states, bringing high-quality courts, top-notch equipment, and a vibrant community to the Keystone State.

Sam Sood, who has been instrumental in establishing Pickleball Kingdom’s dominant presence in New Jersey, is now extending an invitation to motivated individuals in Pennsylvania who are passionate about the sport and interested in owning a business that promotes health, wellness, and community engagement. “Pickleball is more than just a sport; it’s a lifestyle that brings people together. We’re looking for franchisees who are not only seeking a rewarding business opportunity but also want to make a positive impact in their communities,” said Sood. He continued, “There is so much opportunity here. Montgomery County, Chester County, and Philadelphia County are great hubs, just to name a few.”

Franchise Opportunity Highlights:

Comprehensive Support: Franchisees will receive extensive training, marketing support, and operational guidance to ensure a successful launch and ongoing growth.

Community Focus: Emphasizing community engagement, Pickleball Kingdom franchises will serve as local hubs for social gatherings, tournaments, and charity events.

Investment in Health: Beyond a business opportunity, franchisees will be contributing to the health and wellness of their communities, promoting an active lifestyle.

Pickleball Kingdom’s expansion into Pennsylvania is poised to set a new benchmark in the sport’s community development and accessibility. Interested entrepreneurs are encouraged to reach out for more information on how to become part of this exciting venture.

Rob Streett, Pickleball Kingdom’s COO, added, “Our confidence in moving forward strongly in Pennsylvania has a lot to do with Sam Sood’s leadership. His proven business success and track record in New Jersey align him perfectly for this next step.”

About Pickleball Kingdom

Pickleball Kingdom is a leading provider of pickleball facilities and communities, dedicated to growing the sport by offering high-quality playing environments, equipment, and experiences for players of all levels. Founded on the principles of community, wellness, and excellence, Pickleball Kingdom aims to spread the love of the game far and wide, fostering a spirit of camaraderie and competition that transcends the courts.

SOURCE Pickleball Kingdom Franchising

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Food and Beverage

The Pickle Pad Is Serving Up a Chef-Inspired Menu at Crave Social Eatery

Emerging Franchise Concept, The Pickle Pad, Releases New Menu Details for On-Site Restaurant

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TALLAHASSEE, Fla. /PRNewswire/ –Crave Social Eatery, a chef-inspired restaurant offering a crave-able menu geared toward light, fresh food that fits an active lifestyle will launch as part of the new indoor entertainment concept, The Pickle Pad.

Emerging Franchise Concept, The Pickle Pad, Releases New Menu Details for On-Site Restaurant
Crave Social Eatery

With its first location slated to open this Spring in Tallahassee, FL, The Pickle Pad, featuring Crave Social Eatery, is sure to be the new neighborhood hot spot. The Pickle Pad is a unique indoor pickleball and social gaming experience and Crave Social Eatery offers both courtside and in-restaurant dining. Guests will be able to unwind, grab a bite, or cheer on their friend seven days a week.

“Crave Social Eatery will offer real food and real fun as part of our new concept that offers much more than just pickleball,” said Mike Rotondo, CEO of Indoor Active Brands. “We are so excited to bring The Pickle Pad to the community in Tallahassee and to markets across the country. Crave Social Eatery will be the perfect spot to quench your thirst or hunger while enjoying your time at The Pickle Pad.”

As part of the Indoor Active Brands portfolio, Crave Social Eatery at The Pickle Pad joins its well-established sister company Altitude Trampoline Park. Brought to you by experts in both the restaurant and indoor activity industries, Crave will be the heart of social interaction at The Pickle Pad, connecting guests who may be participating in games and those who are relaxing with good company.

Developed by chefs, Crave will have a curated menu of modern American classics with a twist that are just as playful as the games. Below is a sampling of some of the top crave-worthy dishes:

  • Artisanal sandwiches, bowls, & salads
  • Delicious flatbread pizzas
  • All house made sauces
  • Tasty smoothies
  • Delectable shareable dishes including charcuterie with a selection of cured meats and artisan cheeses
  • Curated beer & wine selections

As The Pickle Pad expands, each location will also offer Crave Social Eatery, where guests can dine in the restaurant or courtside. With a wide variety of craveable dishes and multiple areas to dine, Crave is sure to bring a welcoming environment to communities across the nation. 

Indoor Active Brands has recently launched The Pickle Pad’s franchising program and plans to open its first location in Tallahassee at 1925 N. Monroe Street in Spring 2024. The 27,000-square-foot facility will feature multiple pickleball courts with casual guest seating, Crave Social Eatery, a full-service restaurant and bar, elevated private areas with social gaming as well as multiple green spaces full of exciting yard games for all ages.

The Pickle Pad is actively seeking qualified candidates to help grow its footprint throughout the U.S. specifically in the Southeast and Midwest regions. To learn more about franchise opportunities, contact Robert Morris, vice president of development, at robert.morris@thepicklepad.com or visit  https://www.thepicklepad.com/franchise/.

About Crave Social Eatery: 
Crave Social Eatery is both a quick and full-service, chef-inspired restaurant where guests can dine in the restaurant or courtside. The innovative menu offers something for all as it is geared toward light, fresh food that fits an active lifestyle and includes a curated selection of beer, wine, and drinks. Beyond the delicious food and beverages, Crave Social Eatery is a fun, welcoming environment where guests can relax and socialize outside of home and work seven days a week. For more information about Crave Social Eatery visit https://www.thepicklepad.com/#crave. 

About The Pickle Pad: 
The Pickle Pad is an indoor pickleball and entertainment experience featuring multiple courts, spectator seating and open green spaces with social and lawn games. Each location also offers Crave Social Eatery, a full-service, chef-inspired restaurant where guests can dine in the restaurant or courtside. The space is welcoming and offers something for everyone and any athletic level. The Pickle Pad is part of Indoor Active Brands, which also owns Altitude Trampoline Park, one of the largest entertainment brands in the world. For more information about The Pickle Pad visit https://www.thepicklepad.com/.

About Indoor Active Brands:
Indoor Active Brands is a platform company focused on owning and operating franchising concepts in the indoor family entertainment industry. Created by NRD Capital, Indoor Active Brands currently consists of Altitude Trampoline Park and The Pickle Pad. Indoor Active Brands leverages years of experience in the family entertainment and restaurant industries to provide unmatched support for its franchisees. For more information about Indoor Active Brands visit https://www.indooractivebrands.com/. 

SOURCE Indoor Active Brands

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Pickleball Kingdom Expands into Chicago

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CHICAGO /PRNewswire/ — In a significant move for pickleball enthusiasts and the sports community in Chicago, Pickleball Kingdom has announced plans to open a series of state-of-the-art indoor pickleball clubs across the city. This expansion will be spearheaded by the esteemed GTOne Management Group, led by industry veterans Abhilash and Rama, marking a new chapter in the sport’s rapidly growing popularity.

“A pickleball is a wiffle ball, so no ball in any sport is more affected by wind than a pickleball,” said Ace Rodrigues, Founder and CEO of Pickleball Kingdom. He continued, “And no where is it windier than in the ‘Windy City.’ We’re thrilled to have Pickleball Kingdoms in Chicago and the rest of Illinois.”

Recognizing the demand for year-round play, especially in cities like Chicago where weather can limit outdoor activities, Pickleball Kingdom’s new indoor facilities promise to offer a premier destination for both seasoned players and newcomers alike.

“We’re excited to bring Pickleball Kingdom to Chicago,” said Abhilash, co-leader of GTOne Management Group. “Our vision is to create a community hub where people of all ages and skill levels can come together to enjoy this fantastic sport. Whether you’re picking up a paddle for the first time or you’re a seasoned competitor, our clubs will provide a welcoming, high-quality environment to play and learn.”

The new clubs will feature professional-grade courts, state-of-the-art lighting and sound systems, and comfortable amenities to enhance the player experience. In addition to open play, the facilities will offer leagues, private coaching, and clinics designed to elevate the skills of players at all levels.

Rama added, “Beyond the courts, we’re dedicated to building a vibrant community around pickleball in Chicago. We plan to host tournaments, social events, and outreach programs to introduce more people to the sport and foster a spirit of inclusivity and wellness.”

Rob Streett, COO of Pickleball Kingdom added, “We’ve been wanting to open Chicago for awhile now. But it is imperative to us that we find that right partners, and we found that in the GTOne Management Group. I think they will accomplish big things there.”

For updates on grand opening dates, membership information, and programming, please visit www.pickleballkingdom.com.

About Pickleball Kingdom:

Pickleball Kingdom is dedicated to growing the sport of pickleball through the operation of premier facilities that offer a superior playing experience. With a focus on community and accessibility, Pickleball Kingdom is proud to serve as a home for enthusiasts and newcomers alike, promoting health, engagement, and the joy of play.

About GTOne Management Group:

Abhilash & Rama are IT Consultants and entrepreneurs with a passion for racquet sports. Driven by a spirit of entrepreneurship, they ventured into the business world by founding a staffing firm. Through their dedication and strategic vision, they have built a reputable organization that serves the needs of clients with excellence and integrity.

Inspired by Rama’s vision and his love for pickleball, Abhilash envisioned creating a space where enthusiasts could come together and enjoy the game. After an extensive search, they concluded that the best brand to partner with was Pickleball Kingdom.

SOURCE Pickleball Kingdom

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