Making a Difference
McDonald’s USA ® Joins Forces with Elaine Welteroth & Fashion Industry Experts to Elevate Emerging Black Designers
To address underrepresentation of Black designers in the fashion industry, the Golden Arches will collectively grant $200K, provide industry mentorship and additional resources to help rising talent scale their brands and more
CHICAGO /PRNewswire/ — McDonald’s USA is proud to introduce the Black & Positively Golden (B&PG) Change of Fashion, a game-changing program aimed at uplifting emerging Black fashion designers and equipping them with career-propelling mentorship, resources, and financial support that will accelerate their career trajectories.
Although Black designers have made a transformative impact in shaping fashion – from zoot suits in the 1930s to hip hop tracksuits of the 1980s, their representation in America stands at a mere 7.3%, hindered by systemic barriers and racial disparities.[1] This imbalance allows the fashion industry to profit from Black culture while neglecting to embrace Black talent. Recognizing this disparity, McDonald’s USA, a brand embraced by streetwear icons and renowned designers, has launched the B&PG Change of Fashion program to advocate for industry-wide change.
Building on the brand’s annual B&PG Change Leaders program, McDonald’s B&PG Change of Fashion program pairs five emerging Black designers with five Black industry experts to complete a year-long mentorship filled with access to valuable resources, education and national exposure to industry experts that will culminate with the launch of a capsule collection.
“Having navigated the fashion industry as a Black woman, I understand first-hand the challenges around Black designers breaking through and sustaining a profitable business,” said media personality and television host Elaine Welteroth. “Partnering with a global brand like McDonald’s, I am honored to leverage my experiences as a fashion editor to mentor the next generation of designers and to ultimately help foster more inclusivity in an industry that thrives on Black culture.”
Through the B&PG Change of Fashion program, the Golden Arches and its Owner/Operators will grant funds to each designer, totaling $200,000 overall, offer one-on-one mentorship sessions, provide access to expert-led masterclasses and more. Change of Fashion Designers are featured in a national television commercial alongside their mentors, which include author and television host Elaine Welteroth, Matte Collection CEO Justina McKee, retail executive Shawn Howell, Laquan Smith COO Jacqueline Cooper, and Founder of luxury concept retail stores, McMullen, and Founder & CEO, Sherri McMullen.
“For decades, McDonald’s has leveraged its size and scale to invest in and support the diverse communities we serve,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s. “The Change of Fashion program builds on that legacy, pushing new boundaries in an effort to inspire real change, not only for our five designers, but for the fashion industry at large.”
MEET THE DESIGNERS
- Durrell Dupard, New Orleans, LA, Founder of Freddie Estelle | Inspired by streetwear, Durrell began creating custom 1-of-1 designs for close friends at 15 years old. Freddie Estelle specializes in merging streetwear trends and upcycling to create unique custom designs.
- Shareef Mosby, Richmond, VA, CEO of VICTIM15 |Motivated by personal adversities and a challenging upbringing, Mosby has molded his brand to transmute traditional, utilitarian fabrics and silhouettes into urban-chic, contemporary ensembles juxtaposed against traditional artistic backdrops.
- Larissa Muehleder New York, NY, Founder of Muehleder | Muehleder isn’t just a brand—it’s a testament to the boundless possibilities that await those who dare to dream, to create, and to defy their insecurities and self-doubt. With each design, she continues to write her story and find a piece of herself in everyone.
- Heart Roberts, Brooklyn, NY, Founder of HEARTHROB | Their passion for denim and leather knows no bounds, particularly in the art of manipulation and distressing. Enter the realm of HEARTHROB, where sustainability intertwines seamlessly with high fashion, forging a path toward a more conscious and stylish future.
- Nia Thomas, New York, NY, Founder of Nia Thomas | Nia started a clothing line producing limited-edition garments and original jewelry inspired by inward discovery nourished by her worldly travels. Today, Nia is a luxe lifestyle brand with handcrafted pieces for people who own their power, sensuality, and capacity for love.
Change of Fashion designers were carefully chosen by a selection committee. To learn more about each designer, please click here.
Since commencing in 2022 under the McDonald’s B&PG Futures 22 platform, the B&PG Change Leaders program has provided Black thought leaders nationwide with tools, resources, and more than $600K in funding. The McDonald’s B&PG Change of Fashion program is just one of the many ways the company is serving up bright futures in the communities it serves. For more than 65 years, McDonald’s and its Owner/Operators have fed and fostered the Black community by awarding scholarships to HBCU students, creating impactful partnerships with community organizations like the National Urban League, NAACP, Boys & Girls Clubs of America, and more.
Fans can follow the designers’ journeys and explore the meaningful impact of Black fashion in an industry seeking greater diversity by visiting changeoffashion.com or @wearegolden on Instagram.
About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald’s approximately 13,500 U.S. restaurants are owned and operated by independent business owners. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and on Facebook at www.facebook.com/mcdonalds.
Reference
Fashion Designer Demographics and Statistics [2021]: Number of Fashion Designers in the US (zippia.com)
SOURCE McDonald’s USA
Author
The Knowledge
Metrolink Offers Fare-Free Rides for Earth Day 2026 Across Southern California
Metrolink offers fare-free rides for Earth Day 2026 across Southern California, encouraging sustainable travel and reduced emissions.
Last Updated on April 21, 2026 by Daily News Staff
Metrolink Offers Fare-Free Rides for Earth Day 2026
LOS ANGELES — April 22, 2026 — In a continued push toward sustainable transportation, Metrolink will once again offer systemwide free rides on Earth Day, inviting commuters and travelers to leave their cars behind and explore a cleaner way to move across the region.
A One-Day Opportunity to Ride Free
On Wednesday, April 22, passengers can board any Metrolink train — including the Arrow service — without purchasing a ticket. The initiative is part of the broader celebration of Earth Day, encouraging environmentally conscious travel choices.
The fare-free program is designed to appeal to both regular riders and first-time users, particularly those navigating Southern California’s persistent traffic congestion and rising fuel costs.
Encouraging Sustainable Travel Habits
“Earth Day is a reminder that small changes, like choosing public transit over driving one day a week, can have a meaningful impact on our environment,” said Doug Chaffee, chair of the Metrolink Board.
With gas prices continuing to strain household budgets, the agency hopes the initiative will inspire more residents to consider rail as part of their regular commute.
Regional Connections Expand Access
Metrolink’s Earth Day promotion aligns with similar efforts by other Southern California transit providers. Riders can seamlessly connect to services operated by: LA Metro and the Orange County Transportation Authority, Riverside County Transportation Commission, San Bernardino County Transportation Authority and Ventura County Transportation Commission.
These partnerships extend the reach of fare-free travel across a six-county region, making it easier for riders to explore destinations without relying on personal vehicles.
Service Adjustments and Rider Tips
Passengers should note that trains will operate on a reduced weekday schedule, implemented earlier this spring. Despite the adjustment, all Metrolink lines and station cities remain in service.
For those planning a trip:
- No ticket is required — simply board the train
- Bikes are welcome, with capacity ranging from three bikes per standard car to nine in designated bike cars
- A curated destination guide highlights attractions within walking or biking distance of stations
Environmental and Economic Impact
Metrolink is also promoting its Personal Impact Calculator, a digital tool that allows riders to estimate how switching from driving to rail can reduce greenhouse gas emissions and lower fuel expenses.
A Broader Trend in Public Transit
Fare-free transit days have gained traction nationwide as agencies look to boost ridership and promote sustainability. Southern California’s expansive commuter rail network makes it particularly well-suited for such initiatives, offering a viable alternative to one of the country’s most car-dependent regions.
Bottom Line
Metrolink’s Earth Day promotion is more than a one-day free ride — it’s a strategic effort to shift commuter behavior, reduce environmental impact, and showcase the convenience of regional rail. For Southern Californians, April 22 presents a low-risk opportunity to rethink how they travel.
Source: Metrolink
https://metrolinktrains.com/news/metrolink-goes-fare-free-for-earth-day-on-april-22
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Stories of Change
Senior Assist Day Marks Four Years of Supporting Seniors in South Phoenix
Senior Assist Day celebrates four years of serving seniors at Tanner Gardens in South Phoenix, led by Assistory Outreach Services and founder Jon Taylor.
Senior Assist Day Marks Four Years of Supporting Seniors in South Phoenix
PHOENIX, AZ — Senior Assist Day reached a meaningful milestone this year, marking four years of service to seniors living at Tanner Gardens in South Phoenix. Hosted by Assistory Outreach Services, the annual event continues to provide dignity, connection, and practical support to an often-overlooked population.
A Personal Beginning
The origins of Senior Assist Day are deeply personal for Assistory Outreach Services founder and CEO Jon Taylor.
“The origin of me going to Tanner Gardens was when I was with the 100 Black Men of Phoenix. We used to do a luncheon for seniors around December.”
That early connection took on new meaning as Taylor’s mother began showing signs of dementia, inspiring him to create an event rooted in empathy and care.
“I got a great feeling from being around those senior citizens. Senior Assist Day is roughly based on my mother.”
An Event That Continues to Grow
What began as a small gathering has grown into a full community experience. Seniors now enjoy catered meals, live music, personal care services, and gifts tailored to their needs.
This year’s event included authentic Mexican food, live holiday music, haircuts provided by AJ’s Barbershop, and the donation of new shoes — a moment that stood out for many attendees.
“Seeing the excitement and how they were reacting to the new shoes was incredible,” Taylor said.
Beyond a Single Day
Senior Assist Day also helps build trust between Assistory Outreach Services and the residents of Tanner Gardens, opening the door to additional programs throughout the year.
Through initiatives like the Digital Access Program for Seniors (DAPs), the organization helps seniors develop basic phone and computer skills, empowering them to stay connected and informed.
Challenges and Purpose
Keeping the event going year after year requires dedication and resources. Taylor personally raises funds and helps purchase gifts for more than 130 residents annually.
Despite the challenges, his motivation remains strong.
“I do feel as though this is my ministry. I’m providing services, and I’m being fulfilled at the same time.”
Looking Ahead
Looking to the future, Taylor envisions Senior Assist Day becoming an all-day celebration, offering expanded services, entertainment, and meals — all focused exclusively on the residents of Tanner Gardens.
As the event enters its fifth year, Senior Assist Day stands as a testament to what consistent community engagement and compassion can achieve.
About Assistory Outreach Services
Assistory Outreach Services is a community-based nonprofit organization dedicated to empowering seniors, low-income residents, and individuals experiencing homelessness. Assistory helps senior citizens embrace technology by teaching basic cell phone and computer skills, using a formula rooted in education, love, and patience to remove fear and build confidence. In addition to senior programming, the organization focuses on serving low-income and homeless populations by providing food boxes, holiday meals, and homeless care packages known as Assist Packs. This year, Assistory Outreach Services is expanding its impact by partnering with other nonprofits and religious organizations to coordinate food distribution through its community food pantry.
Coverage by STM Daily News.
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The Holiday Spirit Matters But So Does What Happens After
The Holiday Spirit: Holiday generosity is powerful, but community needs don’t end when the decorations come down. Learn practical ways to give back year round—volunteering, donating, sharing skills, and supporting causes you believe in—with help from United Way.
The Holiday Spirit Matters — Why Giving Back Should Last All Year
(Family Features) During the holiday season, many people feel a renewed sense of generosity. It’s a time when communities come alive with food drives, toy collections, volunteer events and donation campaigns – all fueled by the spirit of giving.
While this seasonal energy can be powerful, the need it responds to doesn’t fade when the decorations come down. Giving back is not only essential during the holidays; it’s also the foundation of stronger, more resilient communities year round.
People in nearly every community face challenges – whether it’s affording holiday presents or meeting basic needs like food, rent and utilities. For many families, current economic strains are forcing them to make tough decisions like sacrificing necessities or depleting savings to create moments of holiday joy.
This is a time to rally support and help neighbors in need. Right now, many community members who didn’t previously need help are seeking support. Acts of generosity large and small help close gaps and strengthen communities. When individuals and businesses give their time, resources and talent, they can help ensure everyone has a fair chance to not only survive but thrive.
Communities rely on nonprofit organizations like United Way – one of the oldest and largest organizations committed to tackling local challenges and mobilizing communities to improve lives. With a presence in nearly 99% of communities across the U.S., the organization recognizes the power of giving and relies on seasonal and year-round generosity to deliver food and housing assistance, youth programs, mental health support, disaster recovery and more.
This holiday season and beyond, to assist your community consider taking actions such as:
Volunteering
Offering your time is one way to make a real change in your community while helping build a more resilient future for all. What’s more, research shows the personal benefits of volunteering, such as reduced feelings of isolation, loneliness and risk of depression. Whether it’s a community event, ongoing support or in-person activities, making a difference for others feels good.
Donating
Sharing your financial resources can play a vital role in helping communities thrive. Your donation can help put food on the table for families in need, support kids who are struggling or provide mental health services to the most vulnerable individuals. Remember, your gift of any size combines with the gifts of others and builds stronger, more resilient communities.
Sharing Expertise or Talent
Generosity can take many forms. Making a difference isn’t just about time and money; it can also mean sharing skills or knowledge, and even social networks to bolster charitable efforts. Giving back builds a shared sense of responsibility. It reminds people that strong communities don’t happen by accident – they’re created through connection, compassion and collective action.
Supporting Causes You Believe In
Every community faces their own unique, pressing challenges and almost everyone has a cause that’s close to their hearts. Identify organizations working to advance those causes and make a plan to support them.
Find opportunities to support your community this holiday season and make generosity a year-round tradition at unitedway.org/local.
SOURCE:
United Way
Nourishing Our Heroes: Eight Years of Impact at Phoenix VA’s Veggies for Veterans
Stories of Change: People Making a Difference
Discover inspiring stories of changemakers making a positive impact. Explore videos and articles of people tackling today’s biggest challenges with action and hope. Visit: https://stmdailynews.com/stories-of-change/
STM Daily News is a multifaceted podcast that explores a wide range of topics, from life and consumer issues to the latest in food and beverage trends. Our discussions dive into the realms of science, covering everything from space and Earth to nature, artificial intelligence, and astronomy. We also celebrate the amateur sports scene, highlighting local athletes and events, including our special segment on senior Pickleball, where we report on the latest happenings in this exciting community. With our diverse content, STM Daily News aims to inform, entertain, and engage listeners, providing a comprehensive look at the issues that matter most in our daily lives. https://stories-this-moment.castos.com/
