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Nissan “New Frontiers” is inspiration for college athletes to build their personal brand

Nissan is expanding ties with college sports through its “New Frontiers” program. The inaugural video series offers that building a personal brand, like a pro, can help collegiate athletes venture into Name, Image, Likeness (NIL) with intentionality and purpose.

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  • Nissan opens “New Frontiers” with conversations from Heisman House veterans
  • The three-part video series is available at NissanUSA.com (New Frontiers: Building Your Athlete Brand | Nissan USA)
  • The latest Heisman Trophy winner, college football’s Bryce Young, joins Tim Tebow, Devonta Smith, Baker Mayfield, Carson Palmer and Derrick Henry in the series, as well as Craig Young, Bryce’s dad

NASHVILLE, Tenn. – Nissan is expanding ties with college sports through its “New Frontiers” program. The inaugural video series offers that building a personal brand, like a pro, can help collegiate athletes venture into Name, Image, Likeness (NIL) with intentionality and purpose.

“In this moment of NIL, college athletes can define “who” they are, which can matter as much as their athletic performance, when it comes to partnership opportunities,” said Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan U.S. “Nissan has been deeply centered in college sports for many years. This program is a natural extension of our support for colleges and collegiate athletics with something that we know quite a lot about: brand building.”     

The three-part video series is the first content that will be developed for “New Fronters.” The content includes conversations around brand building for the long-term, making service and inspiration count both on and off the field, and putting the team first.

New Frontiers Episode 1 – Aim to Inspire:

New Frontiers Episode 2 – Find Your Cause:  

New Frontiers Episode 3 – Put Team First:

Longer-form content for Nissan’s “New Frontiers” is on the horizon for this winter.

For more information about our products, services and commitment to sustainable mobility, visit nissanusa.com. You can also follow us on FacebookInstagramTwitter and LinkedIn and see all our latest videos on YouTube.

About the Heisman Trophy Trust
The Heisman Memorial Trophy annually recognizes the outstanding college football player in the United States. Winners epitomize great ability combined with diligence, perseverance, and hard work. The Heisman Trophy Trust ensures the continuation and integrity of this award. The Trust, furthermore, has a charitable mission to support amateur athletes and to provide greater opportunities to the youth of our country. Our goal through these charitable endeavors is for The Heisman Trophy to symbolize the fostering of a sense of community responsibility and service to our youth, especially those disadvantaged or with special needs.

Source: Nissan

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The Bridge

McKinley Thompson: African American Auto Designer

The first-generation Bronco was designed by McKinley Thompson Jr., Ford’s first African American designer. This highlights his significant contribution to the automotive industry during Black History Month.

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The first-generation Bronco was designed by McKinley Thompson Jr., who was the first African American designer hired at Ford Motor Company.

#BlackHistoryMonth

Edited by: Rod Washington

Images: Ford Motor Company

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  • Rod Washington

    Rod: A creative force, blending words, images, and flavors. Blogger, writer, filmmaker, and photographer. Cooking enthusiast with a sci-fi vision. Passionate about his upcoming series and dedicated to TNC Network. Partnered with Rebecca Washington for a shared journey of love and art. View all posts


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Automotive

Slate Auto’s $20K EV Truck Dream Collapses Under Trump’s “Big Beautiful Bill”

Slate Auto’s sub-$20K electric pickup is no more—Trump’s new bill kills the EV tax credit that made the price possible.

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Slate Auto

Image Credit: Slate Auto

The Affordable EV Dream, Derailed

Slate Auto made waves in early 2025 by announcing an electric pickup truck with a revolutionary promise: a starting price under $20,000. With a minimalist, modular design and direct-to-consumer sales model, the company hoped to disrupt the industry by delivering a rugged, no-frills EV that everyday drivers could actually afford.

But that promise may now be broken.

In July 2025, the newly passed “Big Beautiful Bill” from President Donald Trump eliminated the $7,500 federal EV tax credit, a cornerstone of Slate’s pricing model. And as of now, Slate has quietly removed its sub-$20K price claims, signaling a dramatic shift in its market positioning.

What Was the Original Plan?

Slate Auto’s vision was simple:

Base price of the pickup: ~$25,000 Subtract $7,500 tax credit → final cost: $17,500 Optional bolt-on accessories and upgrades for customization

This formula positioned the Slate truck as a compelling solution for tradespeople, students, rural drivers, and eco-conscious buyers seeking low-cost alternatives to gas trucks.

What Changed?

The Trump administration’s “Big Beautiful Bill,” passed in July 2025, includes a provision that eliminates all federal EV tax credits starting September 30, 2025. That means:

No more $7,500 off at the point of sale Budget EVs like Slate’s are left to float—or sink—on their true retail pricing EV industry analysts warn of broader slowdowns in adoption

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For Slate, it means their truck is no longer “America’s first under-$20K EV pickup.” Instead, the expected price now ranges from $25,000 to $27,500, and could rise to $35K with add-ons—putting it closer to competitors like the Ford Maverick Hybrid and Chevy Equinox EV.

The Fallout

This change hits hard for Slate, which built its brand on simplicity and accessibility. Without the tax credit:

Entry-level customers are priced out Preorder holders may cancel based on unexpected price hikes Market differentiation is weakened, as affordability was Slate’s primary value proposition

Meanwhile, critics argue the rollback of tax credits slows EV adoption at a critical time in the climate fight. Environmental groups and consumer advocates are already pushing back, saying the bill disproportionately hurts low- and middle-income Americans who were just beginning to consider electric vehicles.

What’s Next for Slate?

Slate says it still plans to begin production in late 2026, but without the EV credit, it must rework its pricing strategy and value offering. Possibilities include:

Offering fewer standard features Creating stripped-down fleet or worksite models Lobbying for state-level incentives to offset federal losses

Whether these changes will be enough to keep Slate competitive remains to be seen.

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Final Thoughts

The electric vehicle space is undergoing seismic shifts, and the demise of the federal EV tax credit is likely to create ripple effects across the industry. For Slate Auto, the dream of a sub-$20K EV pickup may be over—but if they can pivot wisely, the company could still carve out a niche in the fast-evolving electric truck market.

Visit Slate Auto: https://www.slate.auto/en

Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter.  https://stmdailynews.com/the-knowledge/

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Consumer Corner

Roll Through Summer Safely: 7 tips for safe seasonal driving

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seasonal driving

Safe Seasonal Driving

(Family Features) Between increased road travel traffic, warmer pavement, higher rates of construction and more, summer driving comes with a litany of potential safety hazards. However, knowing the condition of one of your vehicle’s most important safety components – the tires – can help mitigate risks. After all, it’s the only piece of your vehicle that makes contact with the road. Before setting out on vacation (or just driving across town), consider this advice from Discount Tire’s experts to help drivers like you stay safe on the road this summer. Rotate Regularly Tires should be rotated every 6,000 miles, or earlier if uneven wear develops. A good rule of thumb is to have your tires rotated every other oil change, but if you can’t remember when your tires were last rotated, book an appointment to ensure maximum handling, traction and stopping power. Replace Aging Tires As tires age, the rubber becomes harder and brittle, increasing the risk of failure on the road. Typically, experts recommend replacing any tire that’s more than 6 years old. To check the age of your tires, look for the DOT number stamped on its sidewall. If you need assistance finding new tires, Discount Tire’s online tire recommendation tool, Treadwell, combines millions of data points from tire safety checks and independent testing on tires from all major manufacturers. The tool can help you find tires suited for your vehicle, where you drive and your typical driving habits. Check Pressure Often Low tire pressure can lead to poor handling, lower gas mileage and excessive wear. At least once a month – especially before longer trips – when your tires are cool, check the air pressure to ensure it meets the manufacturer’s recommendations, which can be found in your owner’s manual or on a sticker in your vehicle’s driver side door jamb. Beware of the impact bumps and temperature changes have on air pressure. Ensure Adequate Tread Tread depth, or the amount of tread on a tire, helps determine a vehicle’s safe stopping distance. Tires are typically reaching the end of their life at 4/32 of an inch of tread. You can check it by sticking a penny upside-down in a tread groove; it’s time to replace if President Lincoln’s head is visible. Or visit your local Discount Tire store to have a technician check your tread for free. Ensure Tires are Aligned Wheel alignments adjust the direction your tires point to prevent irregular wear and improve steering. It may be time to have your alignment checked if you notice steering wheel vibration, uneven tread wear, your vehicle pulling sideways or an off-center steering wheel while driving straight. Understand Emergency Equipment Many newer vehicles now come with tire inflation kits that include puncture-coating sealants and air compressors, or even run-flat tires, instead of a spare. Check what your vehicle is equipped with ahead of taking a trip and consider a roadside assistance plan, which can help with flat repairs and replacements in times of need. Look Beyond Your Tires In addition to tires, summer provides an opportunity to look at other features of your car that need periodic replacement like rims, windshield wiper blades, lightbulbs and more. For example, windshield wiper blades should be replaced annually, or earlier if heavy streaking occurs. To locate a neighborhood tire store near you, save on in-store wait times on service appointments or shop for wheels and tires, visit DiscountTire.com.   Photo courtesy of Shutterstock   collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures SOURCE: Discount Tire

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